RU38074U1 - MEANS FOR ADVERTISING - Google Patents

Description

Advertising medium

The utility model relates to the field of outdoor advertising and can be used for various kinds of information messages.

Known means for advertising, consisting of a medium in the form of existing structures of structures, which are used as structural elements of a gas station, and an advertising device, which is a prepared surface for placing information messages and made using fire retardant means 1.

However, the buildings adjacent to the gas station reduce the visibility of advertising, which makes it difficult to attract attention to it.

The closest in technical essence to the claimed object is a means for advertising, consisting of a carrier in the form of a chimney barrel and an advertising device mounted on it, made in the form of ring elements covering the trunk, on which information messages are applied. The ring elements are made in the form of a prepared brightly colored and sharply different in color in adjacent surface elements and are equipped with ring lighting fixtures. The brightness of the surface is ensured by the content of small reflective elements on it and / or the use of fluorescent paints. Information messages are made using paint applied to the surface of the ring elements.

The use of a chimney advertising device as a carrier increases the visibility of the advertisement, and the ring elements with alternating colors, their illumination and bright coloring attract attention to the advertisement. However, with long-term use of such an advertising device, informational messages get used to it, attention is reduced to it, and replacing informational messages on such a device is difficult.

To do this, in an advertising medium, consisting of a carrier in the form of a chimney barrel and an advertising device mounted on it, made in the form of ring elements enclosing the barrel and equipped with lamps, with a brightly colored and sharply different color in adjacent elements surface on which information messages are applied , according to the utility model, information messages are made easily replaceable and their parts are applied to a fabric or film fixed to the surface of the ring elements by gluing or Hooks, or applied to the surface of the ring elements by means of a light beam from lamps, which are made in the form of projection devices. Projection devices can be made with remote control.

Drawing parts of information messages on a fabric or film fixed to the surface of the ring elements by gluing or stretching, or applying them to the surface of the ring elements by means of a light beam from lamps, which are made in the form of projection devices, make it simple and easy to replace information messages, which does not get used to them and attracts attention to them. Remote control of projection devices makes messages even easier to replace.

In FIG. 1 shows a General view of the inventive means for advertising, in FIG. 2 is a fragment of a longitudinal section through the carrier, in FIG. 3 - ring backlight.

The advertising medium consists of a carrier in the form of a barrel of an existing chimney 1 and an advertising device mounted on it, made in the form of ring elements 2 and 3 covering the pipe barrel 1, on the surface of which informational messages 4 are applied.

The annular elements 2 and 3 are prepared, for example, cleaned and putty, surface having a color that differs sharply in color in adjacent elements, mainly white and red. For brightness, fluorescent paints or small reflective elements (not shown in the figures) are used.

Information messages 4 are made easily replaceable, for which their parts in the form of letters of text or drawings can be applied to fabric or film

5, glued to the surface of elements 2 and / or 3, or secured by a brace

6, as well as applied to the surface of elements 2 and / or 3 by means of a light beam 7 from the fixtures 8. The fixtures 8 are mounted on the annular elements 2, 3, made in the form of projection devices and are installed with the possibility of projecting onto the surface of the elements 2 and 3 parts of information messages 4. In this case, the lamp 8 may have a remote control of both the light and the projected part of the message (not shown in the figures).

Means for advertising works as follows. The chimney trunk 1 always rises above the buildings and has good visibility. During the construction of an advertising device, the work on preparing the surface of the annular elements 2, 3 and marking the trunk of the pipe 1 is combined. The bright coloring of the surface of the elements 2, 3 and their illumination from the fixtures 8 draws attention to advertising and helps to clearly identify the pipe on the ground, increasing flight safety. The parts of the advertising message 4 in the form of letters of text or drawings, applied to the fabric or film 5, are glued to the surface of the elements 2 and / or 3, or fixed with a stretch 6, which simplifies their replacement. Information messages are even easier to replace if they are applied at night to the surface of elements 2 and / or 3 by means of a light beam 7 from luminaires 8 made in the form of projection devices. Thanks to easy interchangeability, messages are often changed, which makes them more attractive.

Compared with the prototype, the advertising tool provides the ease of replacing information messages and attracts attention to them.

Sources of information

1.Useful model of the Russian Federation .№ 21975, IPC 7 G09F 15 / 00.17.10.01.- Bull. Nz 6, 2002.

2. Useful model of the Russian Federation No. 31038, IPC 7 G09F 15/00, 07/30/2002 .- Bulletin .f 19,2003 (prototype).

KSh

Claims (2)

1. Means for advertising, consisting of a carrier in the form of a chimney barrel and an advertising device mounted on it, made in the form of ring elements covering the barrel and equipped with lamps, with a brightly colored and sharply different color in adjacent elements surface on which information messages are applied, characterized in that the information messages are made easily replaceable and their parts are applied to a fabric or film fixed to the surface of the ring elements by gluing or stretching, or Annecy the surface of ring elements by a light beam from the lamps, which are configured as projection devices. 2. The advertising medium according to claim 1, characterized in that the projection devices are made with remote control.