RU105058U1 - MEANS FOR ADVERTISING - Google Patents

Abstract

 Advertising medium, consisting of a medium in the form of an existing chimney barrel or cooling tower, an advertising device mounted on it, made in the form of elements covering the structure, on which an information field is placed containing easily replaceable information messages, and remote-controlled lamps, characterized in that part of the information messages is formed by lamps permanently installed on the information field from LED lamps.

Description

The utility model relates to the field of outdoor advertising, located mainly in the industrial zone, and can be used for various kinds of information messages.

A means for advertising is known, consisting of a carrier in the form of an existing chimney barrel, and an advertising device mounted on it containing an information field with information messages posted on it, while the advertising device is made in the form of ring elements covering the pipe trunk equipped with backlight [1 ]. However, the backlight is visible only in the dark, and with prolonged use of such an advertising device, the brightness and attractiveness of advertising decreases due to natural atmospheric pollution, they get used to the information messages placed there, and replacing information messages on such a device is complicated, which ultimately reduces the effectiveness of advertising .

The closest in technical essence to the claimed object is an advertising tool, consisting of a medium in the form of an existing chimney barrel or cooling tower and an advertising device mounted on it, made in the form of ring elements covering the structure, containing an information field with information messages and equipped with backlight, in this case, information messages are made easily replaceable, for example, applied to the surface of the ring elements by a film sticker or by light Vågå beam from the illumination lamps, which are mounted on a carrier and formed as a projection device with a remote control [2].

Easy-to-replace informational messages do not allow them to get used to and attract attention. However, due to the natural atmospheric pollution of the information field, the brightness and attractiveness of advertising messages is reduced, and the backlight and informational messages applied by projection devices are clearly visible only in the dark, which reduces their effectiveness.

The utility model solves the problem of increasing the brightness, attractiveness and effectiveness of advertising information messages.

To do this, in an advertising medium, consisting of a carrier in the form of an existing chimney barrel or cooling tower, an advertising device mounted on it, made in the form of elements covering the construction, on which an information field containing easily replaceable information messages, and luminaires with remote control are placed, according to the utility model, a part of information messages is formed by luminaires made of LED lamps that are permanently installed on the information field.

The formation of a part of information messages by LED lamps increases the brightness of messages that are clearly visible not only at night, but also during the day. LED lamps, unlike conventional incandescent or gas-powered lamps, require little energy, which reduces advertising costs. The formation of message elements from LED lamps permanently installed on the information field, in conjunction with the remotely controlled switching on of individual groups of lamps, makes it easy to easily replace messages and make them more attractive. The fact that only a part of information messages is formed by LED lamps reduces the cost of the advertising device and the cost of its maintenance. As a result of all this, the effectiveness of advertising increases.

Figure 1 shows a General view of the inventive means for advertising, figure 2 - section aa in figure 1.

The advertising medium consists of a carrier 1 in the form of an existing chimney barrel or cooling tower, and an advertising device mounted on the carrier 1 in the form of elements 2 covering the carrier 1, on which the information field 3 is placed. The covering elements 2 can cover the carrier 1 around the entire perimeter in the form of ring elements or located on the part of the perimeter of the carrier 1 and represent a prepared, for example, cleaned and putty surface.

On the field 3, stationary fixtures of LED lamps 4 are installed in groups, as well as easily replaceable elements 6 made of fabric or film fixed on the field 3, for example, by stretch marks or gluing. A part of information messages 5 is formed by remote switching on a part of LED lamps 4, for example, from a software device (not shown in the figures). The other part of messages 7 in the form of letters of text or pictures is applied to elements 6. Messages 7 can be backlit from fixtures 8 installed on the carrier 1. It is possible to apply information messages 7 to elements 6 by means of projection devices (not shown in the figures).

Means for advertising works as follows. The carrier 1 in the form of a chimney barrel or cooling tower always rises above the buildings and has good visibility. Part of the information messages 5 is formed by the inclusion of individual luminaires from LED lamps 4 and has a high brightness at any time of the day, which attracts attention to them. The ability to quickly change messages 5 enhances the attractiveness of not only messages 5, but also adjacent messages 7, which are placed on the elements 6 of fabric or film and can be easily replaced. Easy interchangeability of messages 7 in combination with the ability to quickly change messages 5 prevents them from getting used to them and attracts attention to them. The combination of messages 5 and 7 increases the effectiveness of advertising at low cost.

Compared with the prototype of the inventive advertising tool provides increased brightness, attractiveness and effectiveness of advertising information messages.

Information sources

1. Utility model of the Russian Federation No. 31038, IPC 7 G09F 15/00, 07/30/2002. - Bulletin No. 19 for 2003

2. Utility model of the Russian Federation No. 38074, IPC 7 G09F 15/00, 02/09/2004. - Bulletin No. 14 for 2004 (prototype).

Claims (1)

Advertising medium, consisting of a medium in the form of an existing chimney barrel or cooling tower, an advertising device mounted on it, made in the form of elements covering the structure, on which an information field is placed containing easily replaceable information messages, and remote-controlled lamps, characterized in that part of the information messages is formed by lamps permanently installed on the information field from LED lamps.