RU35321U1 - PACKAGING - Google Patents

Description

The utility model relates to means of packaging consumer goods, both food and non-food.

Known packaging for products consumed by man, containing a luminescent image, RU, A1, 2001131911; the image is applied using inorganic and organic pigments (paragraphs 2, 3) and is an inscription (paragraph 12) or pattern.

The disadvantage of this technical solution is the difficulty of manufacturing a luminescent image; in addition, the usual inscription or drawing does not have a game plot, therefore, it is not created

additional incentive to purchase goods.

Known packaging for food products, including a lid, on the inner surface of which is inscribed containing information about the prize draw, RU, C2, 2178762.

PACKAGING

   :. ;

The disadvantage of this device is the fact that the inscription is visible only after opening the package, while it does not contain game elements.

Known packaging, which is a box with confectionery placed in it; each confectionery product is made:

in the form of a mobile game element with designations in the form of letters or other symbols from which you can make up the whole image or a guess on the questions of the game, on the inner side of the cover are the questions of the game, RU, C1, 2137688.

The disadvantage of this technical solution is a narrow area

applications (confectionery); in addition, special

the implementation of these products, as well as the availability of separate packaging for each

products based on hygiene requirements .;

Known packaging for goods sold at retail; images that are texts and / or drawings having an entertaining, informative, edifying character are applied to the surface of the package, with images on separate parts.

The packaging is not the same, RU, A1, 98116627 .:

This technical solution is taken as a prototype of this

utility model .;

The disadvantage of the prototype is the fact that the texts paned on the packaging surface are perceived passively, since they are, in fact, a comic book. Texts and drawings provide an opportunity for entertainment, they provide information, but they do not raise questions for the consumer that require an answer, memory activation, reference books, dictionaries, etc.

The present utility model is based on solving the problem of enhancing consumer attention by involving him in the process of answering questions.

According to the utility model, this problem is solved due to the fact that in the packaging for food or non-food consumer goods having a selected fragment, on the surface of which there are images representing texts and / or graphic elements having an entertaining and cognitive character, the image is marked on the selected fragment crossword puzzle and questions to it; the fragment on which the image of the crossword puzzle is applied and questions to it can be made in the form of a separate element attached to the package with the possibility of separation from it; an individual element may be attached to the package by adhesive material; a single element may have a line of weakened strength at the interface with

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packaging; on a fragment with a crossword puzzle and questions, answers to one or more crosswords printed on packages of previously produced and / or sold goods can be applied to it.

The applicant has not identified technical solutions that are identical to the claimed utility model, which allows us to conclude that it meets the criterion of “novelty.

The essence of the utility model is illustrated by drawings, which depict:

in FIG. 1 is a general view of the packaging in a perspective view;

figure 2 - option packaging with the implementation of the fragment with a crossword puzzle in the form of a separate element attached to the package.

Packaging in a specific example includes box 1; glass or tin containers and the like can serve as packaging. Packaging can be used for non-food or food consumer goods. The package has a selected fragment 2, on the surface of which there is a crossword puzzle 3 image and questions about it. Fragment 2, on which this image 3 is applied, can be made in the form of a separate element 2 attached to the package 1 with the possibility of separation from it (figure 2). The element 2 is attached to the package 1 using adhesive material, which fixes the element 2 or with the possibility of easy separation, or firmly.

In the latter case, element 2 has a line 4 of weakened strength at the interface with the package 1; in a specific example (FIG. 2), there is perforation on line 4. Fragment 2 can also contain crossword puzzles printed on packages of previously manufactured and / or sold goods (not shown in the drawing).

Proposed technical solution provides

attractiveness to the consumer not only because of the entertaining and cognitive nature of the image applied to the selected fragment of the package, but also because the applicant is actively involved in the cognitive process, and not only perceives the information offered to him without any efforts on his part. Thanks to this utility model, the consumer does not just perceive information, but solves the problem, as a rule, more interesting and attractive than reading texts and viewing drawings.

The packaging is made in the factory using conventional equipment and known materials, which determines, according to the applicant, its compliance with the criterion of “industrial applicability.

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Claims (4)

1. Packaging for food or non-food consumer goods, having a selected fragment, on the surface of which there are applied images representing texts and / or graphic elements having an entertaining and cognitive character, characterized in that the selected fragment is made as a separate element attached to the package with the possibility of separation from it, and the image applied to the selected fragment is a crossword puzzle. 2. Packaging according to claim 1, characterized in that the individual element is attached to the packaging by means of an adhesive material. 3. Packaging according to claim 1 or 2, characterized in that the individual element has a line of weakened strength at the interface with the packaging. 4. Packaging according to any one of claims 1 to 3, characterized in that the answers to one or more crosswords applied to the packaging of previously manufactured and / or sold goods are printed on a separate element.