RU32906U1 - Advertising medium - Google Patents

Description

Sreds1v0 for advertising

The utility model relates to advertising media and is intended to attract the attention of potential buyers and users of services to manufacturers' products, to manufacturers of these products and organizations serving the population, and can be used to communicate information, including operational information, to a large number of car owners and people working on motor vehicles.

It is known a means for advertising at gas stations, containing a device made of refractory material for placing an information message mounted on a carrier, which is at least one of the structural elements of the construction of a gas station, and the device for placing an information message is raised in the form of a prism, at least the surface of one face of which the information is applied, and contains a means of attachment to the carrier, and the elements forming the faces of the prism, p ednaznachennye to host an informational message, are removable (RU 26674 U1, G09 F 15 / 00,10.12.2002). A well-known means for advertising at a gas station 1 allows you to ensure the perception of info | 1mA | 11on messages by a large number of potential buyers and users of services.

G09 F15 / 00

the ability to select the installation location for the installation of an information message is limited by its design.

The closest is a means for advertising at a gas station, consisting of a carrier and an advertising device, which is an information board and / or prepared surface for placing information messages, at least one of the structural elements of the gas station construction is used as a carrier, and the advertising the device is made using fire-retardant means and is secured in holders or directly on an element or structural elements of a gas station construction th station and the possibility of replacing it informational messages via their updates and / or supplements (RU 21975 U1, G09 F 15/00, 27.02.2002).

A well-known tool for advertising at a gas station provides the perception of information messages by a large number of potential buyers and users of services, which leads to high advertising efficiency. Posting or updating informational messages requires significant time. However, despite the possibility of using a known means to present advertising information to a large number of people, the possibility of perceiving this information is limited, for example, as the form of the device for mounting an advertising device on a horizontal surface of the roof can be made with the possibility of rotation of the advertising device relative to the vertical axis.

an advertising device in a car shop located on the territory of a gas station.

The advertising medium creates an effect as follows. As the carrier of the advertising device 1, use the horizontal surface of the roof 2 of a gas station, or any other structure located on the territory of a gas station, which can be located in a city or other settlement, as well as outside settlements, for example, on highways. Advertising device 1 is equipped with information messages,

placed on a specially equipped shield. Since the advertising device 1 is placed at a gas station, it is made using fire retardant means. Information messages placed on the equipped board can be applied to a specially designed film, the use of which allows for quick placement or updating

informational messages, i.e. does not require significant investment of time. The choice of the appropriate installation location of the advertising device and the area of the billboard and / or prepared surface causes an easy perception of information by a person who is not only at the gas station, but also people who are outside it at a considerable distance (at least 300 m), which increases the likelihood of a careful study and memorizing information by a large number of people. Moreover, the information placed in this way will be easily perceived by people in cars moving along the highway (for example, when a gas station is located close to the automobile highway). The advertising device may be configured to place informational messages on both sides of the billboard. This allows

provide simultaneous visual protection of messages posted on it. Depending on the location of the gas station, the placement level of the advertising device with the appropriate implementation of the means 3 for mounting the advertising device 1 can be significantly increased, which will increase the likelihood of studying and remembering information by a large number of people. In particular, the advertising device 1 can be mounted on the brackets, or using other means of fastening, providing load distribution on the supporting elements 4 of the gas station construction. A device for mounting an advertising device on a horizontal surface of the roof can be configured to rotate the advertising device about a vertical axis. When the advertising device rotates, information can be perceived by a person located on either side of the gas station construction. At. placing advertising device 1 on the roof of a gas station or other structure located on the territory of this station, it can be additionally equipped with an electronic (for example, LED) display 5, which is fixed to one of the end parts of the billboard of advertising device 1. Supply peioiaMHoro device 1 with such an electronic display 5, causes additional attention of people to the placed advertising, since the poison with advertising information on the electronic scoreboard will be reproduced; | information to which there is an increased interest of most people (on the panel, for example, time, air temperature, pressure, humidity can be reproduced, information on the prices of fuel available at the gas station and other information can be displayed on the panel).

Claims (5)

1. Means for advertising, consisting of a medium and an advertising device, which is a specially equipped billboard and / or prepared surface for placing information messages, characterized in that the upper horizontal surface of the roof of a gas station or other structure located on the territory is used as the medium this station, and the advertising device is equipped with a device for its fastening, providing placement on the horizontal surface of the roof, at which The load is directed to the load-bearing elements of the gas station construction, and the area of the shield and / or prepared surface is selected taking into account the possibility of perceiving the placed information at a distance of at least 300 m, and the material from which the shield is made is selected from the condition that there is no permanent deformation during operation of the device in various climatic conditions. 2. The advertising medium according to claim 1, characterized in that the advertising device is configured to place informational messages on it on both sides thereof, providing simultaneous visualization of messages posted on it. 3. Means for advertising according to claims 1 and 2, characterized in that it is additionally equipped with an information board fixed to one of the end parts of the billboard of the advertising device. 4. Means for advertising according to claim 3, characterized in that the information board is made in the form of an electronic LED board. 5. Means for advertising according to claims 1 to 4, characterized in that the device for mounting the advertising device on the horizontal surface of the roof is configured to rotate the advertising device about a vertical axis.