RU32311U1 - Advertising medium - Google Patents

Description

The utility model relates to the field of advertising, in particular to means for advertising. The advertising medium can be used to attract the attention of a wide range of consumers - passengers of various vehicles - to goods and services, as well as to producers of goods and organizations serving the population.

In advertising, both stationary advertising means and mobile using various media are used. A mobile advertising device is known (Patent FR No. 2648604, class G09F21 / 04, published December 21, 1990), in which a mobile advertising stand is mounted on a bicycle motor chassis. An advertising medium for a vehicle is also known (RF Certificate JV224166, class G09F23 / 00, published July 27, 02), made in the form of a protective screen placed on the inside of the vehicle’s glazing from the inside. Well-known advertising tools allow you to show information to a large number of people, but the time of perception is short and the attention of the observer in perception is scattered, which reduces the effectiveness of the information message.

A device for advertising on the roof of a vehicle is known (RF Certificate No. 24309, class G09F21 / 04, published July 27, 02) containing a multifunctional mounting frame fixed to the roof with fasteners for various advertising media. An advertising device is known (RF Patent No. 2194312, class G09F21 / 00, published December 10, 02) made in the form of a passenger elevator car of transparent material and an advertising information carrier in the form of a web placed in a shaft outside the elevator car and attached at one end to the top of the cab and others

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and the other end - to its bottom. Known advertising devices allow you to present information to a large group of people, however, placing information on these advertising devices is difficult to implement and requires significant time to replace it, which reduces the effectiveness of advertising.

The advertising medium described in the patent of the Russian Federation (No. 2157004, class G09F23 / 00, published September 27, 2000) is the closest in technical essence. Known means for advertising consists of a medium, which is used as a passenger elevator, and an advertising device with an information message placed on it, located inside the medium.

In a well-known advertising medium, information is perceived in a short period of time by a small number of people standing on a small platform who are passengers of the elevator. The obsession of information in the limited space of the elevator car can cause an inadequate reaction in passengers with an unstable psyche.

The technical task of the proposed advertising medium is to increase the effectiveness of advertising by simultaneously presenting it to a large number of consumers with unlimited time for perceiving information. The perception of information is unobtrusive, everyone who is interested can gather information for themselves, without interfering with other passengers.

The problem is achieved by the fact that, in the advertising medium, which consists of the media of an advertising device (medium) and an advertising device with an information message located inside the medium on its ceiling, according to a utility model, a passenger car of urban electric transport or a subway or railway is used as a medium transport or bus, the advertising device is made in the form of a trihedral prism, one face of which is provided with a supporting surface for fixing on the ceiling of the salon and the car (bus, trolley), and two side faces are designed to accommodate information messages with the possibility of updating and / or additions.

Means for advertising may contain N advertising devices located perpendicular to the longitudinal axis of the ceiling of the carrier.

In a preferred embodiment, the advertising medium comprises three advertising devices equidistant from the walls of the interior of the carrier and relative to each other.

For a specific design, the supporting surfaces of the advertising device are made in the form of shelves mated to the side faces and provided with holes for introducing fasteners. The side faces of the advertising device together with the shelves can be made as a whole from a bent metal profile, in particular from steel.

In the claimed utility model, the advertising device may be made of transparent material.

The advertising device can also be made of metal or plastic by stamping.

In the proposed medium for advertising, the information message is presented in any of the combinations of alphabetic, digital, graphic and audio forms. In this case, the information message can be made in the form of a sticker or sticker, or a “running line or laser, traveling wave or convex elements protruding above the surface of the face.

For any design, the advertising device may be equipped with devices for creating lighting and / or video effects and / or audio effects.

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In FIG. 1 shows a plan of a notolka of a railroad car; figure 2 - section aa in fig. 1; on figs - section BB in fig. 1; figure 4 is a plan of the ceiling of a subway train carriage; in Fig.Z - section bb in Fig.4; in Fig.6 is a section GG in Fig.4; 7 shows a rear view advertising device; on Fig - advertising device side view; Fig.9 is a section DD in Fig.7.

The advertising medium creates an effect as follows. As the carrier of the advertising device, any vehicles are used that have lounges 1 with chairs (benches) 2 intended for the carriage of passengers, namely: cars of city electric transport, subway, railway transport, buses, trolleybuses. Advertising devices 3, made in the form of a trihedral prism, are placed and fixed on the ceiling 4 of the cabin in such a way that a face provided with a supporting surface is adjacent to the ceiling (Fig. 1 — FIG. 6).

As shown in Fig.7 - Fig.9, the supporting surface of the advertising device 3 is made in the form of shelves 5, paired with the side faces 6. In this case, the side faces 6 of the advertising device together with the shelves 5 are made integrally from a bent metal profile, in particular from steel. The side faces 6 form the outer corners 135 with the shelves 5. The shelves 5 are provided with holes 7 for introducing fasteners. The prism base of the advertising device is covered with sidewalls 8.

Side edges 6 are used to place informational messages, which can be updated and / or supplemented as necessary. For example, on the side faces 6 there is advertising information that has a different appearance, namely stickers (sticky, stickers), street-line, lightposter, light-box or a luminous, laser, traveling wave.

To improve the perception of advertising information and attract the attention of passengers, the side edges 6 may have additional illumination or “running lights.

Several advertising devices 3 can be placed on the ceiling of the cabin, however, the most optimal advertising effect can be achieved by installing three advertising devices 3 located perpendicular to the horizontal axis of the car. In this case, the advertising devices 3 must be equidistant from the walls of the cabin 1 and relative to each other, so as to be evenly located above the part of the cabin, which is free from seats (benches) 2, intended for the passage of passengers.

The location and number of advertising devices 3, the angle of inclination of their side faces 6 are calculated so that the information placed on them can be seen by a passenger who is in any part of the cabin or moving along it. During the time it takes the passenger to move to the desired stop of the vehicle, the information posted on at least one of the advertising devices 3 will certainly fall into his field of vision. At the same time, the passenger’s attention involuntarily focuses on advertising information, since there are no distractions. The time spent by passengers in various vehicles ranges from 5 minutes to 2 hours. During this time, the information unobtrusively affects the passenger, creating a psychological setting for the action, ensuring the use of the proposed goods and services. Those who are interested in information can repeatedly turn to it without interfering with other passengers.

Thanks to the use of passenger car wagons as a carrier, which can simultaneously carry 30-40 people, and transport several hundreds of passengers within one day, the proposed advertising tool provides increased advertising efficiency using unobtrusive advertising techniques.

Claims (10)

1. Means for advertising, consisting of the media of an advertising device and an advertising device with an information message located inside on its ceiling media, characterized in that the carrier used is a passenger city electric vehicle, subway, railway or bus, the advertising device is made in the form trihedral prism, one face of which is provided with a supporting surface for fixing on the ceiling of the carrier, and two side faces are designed to accommodate information ion messages with the possibility of updating and / or additions. 2. Means for advertising according to claim 1, characterized in that it contains N advertising devices located perpendicular to the horizontal axis of the ceiling of the carrier. 3. The advertising medium according to claim 2, characterized in that it contains three advertising devices equidistant from the walls of the carrier and relative to each other. 4. Means for advertising according to claim 1 or 3, characterized in that the supporting surfaces of the advertising device are made in the form of shelves paired with the side faces and are provided with holes for introducing fasteners. 5. The advertising medium according to claim 4, characterized in that the side faces of the advertising device together with the shelves are made integrally from a bent metal profile, in particular from steel. 6. Means for advertising according to claim 1 or 3, characterized in that the advertising device is made of transparent material. 7. Means for advertising according to claim 3 or 6, characterized in that the advertising device is made of metal or plastic by stamping. 8. Means for advertising according to any one of claims 1 to 7, characterized in that the information message is presented in any of the combinations of alphabetic, digital, graphic and audio forms. 9. The advertising medium according to claim 8, characterized in that the information message is in the form of a sticker, or a sticker, or a “running line”, or a laser, traveling wave or convex elements protruding above the surface of the face. 10. Means for advertising according to any one of claims 1 to 9, characterized in that the advertising device is equipped with devices for creating lighting, and / or video effects, and / or audio effects.