RU2703882C1 - Advertising stand - Google Patents

Abstract

FIELD: advertising and exhibition.

SUBSTANCE: proposed invention relates to means for demonstration, advertisement and sale of goods placed on stand. Technical result is achieved by solving technical problem of creating an advertising stand, comprising a rotating unit for placing on it at least one advertised object, base for installation of rotating unit, rotary unit drive, characterized by that rotating unit is a wheel rotating around horizontal axis in one vertical plane, advertised object is attached along inner perimeter of wheel, stand base contains right and left support structures combined by one frame, wheel drive is carried to its rim, at that, wheel drive mechanism is located in one of support structures and includes at least one electric motor, reduction gear, transmission gear, as well as drive rollers in contact with wheel rim outer surface, wheel stability is provided by support rollers, wheel spacer mechanism and anti-droppers, which can be located in one or both support structures, at that, advertising stand has control panel.

EFFECT: providing a present potential buyer of goods placed on an advertising stand (located in a shopping center, at an exhibition, show-room or other place), acquaintance and selection of a specific real commodity by physical contact with his hands or use for his intended purpose (for example, sit on a chair), obtaining the required technical information on the display of the stand and forming an order for the purchase of the advertised commodity and/or purchasing the said product or its analogue from the warehouse in real time.

1 cl, 32 dwg

Description

The claimed invention relates to means for the demonstration, advertising and sale of goods placed on the stand.

The prior art system for interactive video access of remote users to the exposure in real time, containing

many video cameras grouped in a matrix and providing images of the exposure and / or exhibits on the exposure, each of the cameras is equipped with an encoding device for generating a video broadcast signal,

at least one local multiplier repeater with an interface, made in the form of a hardware-software device, to which the indicated set of video cameras is connected, and providing the transmission of received signals to

a plurality of recording devices, each with a control interface, according to the number of cameras, for forming a database of information about the exposure and / or video images of the exhibits on the exposition;

at least one global multiplier repeater installed in the data receiving and processing center,

a communication channel equipped with switching equipment and providing connection of at least one local multiplier repeater to at least one global multiplier repeater,

wherein each of the global multiplying repeaters provides the reception of a plurality of video broadcast signals coming from the cameras, and further transmission of the video broadcast signals over the Internet in real time,

a web server equipped with many communication channels with remote users, which provides a real-time signal from a personal computer of a remote user or a mobile device of a remote user

- exposure selection,

- access to a database of information about the requested exposure and / or video images of the exhibits on the exposure from the global multiplier repeater,

- selecting a particular exhibit at the exposition for detailed acquaintance and sending a request to the global multiplier repeater with the requirement to transmit to the user’s PC (personal computer) the corresponding video signal containing hierarchical information about the exhibit, and, if necessary, sending the request about the exhibit to the database in order to receive stored information for displaying the exhibit to the user from different angles, increasing the scale, rotation or rotation of the exhibit, representing the exhibit in 3D or kaza of the video characterizing the exhibit,

at the same time, the web server provides upon user request:

- delivery of information about the exhibit via communication channels to the user's PC by clicking on the video image or the name of the exhibit, regardless of other users who view the same exhibit or the same exposure, moreover, from the same video camera and at the same time ,

- holding a conference call of remote users with a representative at the stand of the exposition to obtain additional information about the exposition and / or exhibit,

- the ability for remote users to exchange information about the exhibition and / or exhibits with each other in real time,

- remote switching by the user from one video camera to another by clicking the mouse. (RF patent No. 2606638, application 2014133553, prior. 08/14/2014, publ. 10.03.2016).

 The technical result of the above system is to provide remote virtual presence of the user in the exhibition, for example, at an exhibition, in a museum, show room or library, in real time, using a personal computer or mobile communication device.

The invention is complex, due to the multidimensional solution of technical problems associated with the need to achieve a technical result. The system, in addition to technical complexity, is also quite expensive, and also requires staff. In addition, the system does not provide the buyer with the opportunity to familiarize himself with the real product in detail, for example, with regard to chairs, to touch the chair and sit on it.

Here is a fragment from the description of the patent of the Russian Federation No. 2606638 for the system:

“... In this case, the user on the screen (Fig. 5) on the left displays a list of exhibits in the group, i.e. A list of 85 furniture catalogs available. The user can select the required catalog from the list 85, which is presented on the display screen, for example, the catalog of chairs and armchairs, then, by clicking on the exhibit, the user can select specific chairs or armchairs from the list of chairs and armchairs, after which the required exhibits appear on the display screen . Or the user can choose by clicking directly on the video area where this exhibit is located, i.e. a chair or chair. There can be several such hierarchical transitions.

Upon reaching a given specific exhibit, the user is simultaneously provided with textual, graphical information and 3D information about the exhibit that the user is interested in from database 8.

In the case of goods, this may be a description of the goods, their technical characteristics, photographs, information about the manufacturer. This information is received by the user from the database 8, 42 of data formed in advance by the manufacturers of the goods. ”

A rotating advertising device is known, including a rotating advertising and demo object located on a shaft, which is provided with a drive and mounted on a bearing in a fixed base, and an external volumetric element covering the advertising and demo object coaxially with the shaft, characterized in that the advertising and demo object is placed in the middle part of the shaft, which is additionally equipped with a middle and two upper bearings, and the external volumetric element is made in the form of two external and external rotating in opposite directions the rod hemispheres, while the outer hemisphere in the lower part is attached to the shell equipped with a lower bearing fixed to the fixed base and the drive, in which the middle shaft bearing of the advertising and demonstration object is additionally fixed, and the upper part of the outer hemisphere is attached to one upper shaft bearing advertising demonstration object, the inner core hemisphere in the lower part is equipped with a drive mounted on the shaft of the advertising demonstration object, and e the upper part is attached to the other upper shaft bearing advertising and demonstration site (Pat. RF number 2371779, prior. 03/31/2008, publ. 10/27/2009, IPC G01F 11/02, G09F19 / 02 (2006.01).

In addition, the rotating advertising device is characterized in that the advertising and demonstration object is made in the form of a light box.

By the combination of essential features and the achieved result, the above invention is taken as a prototype.

Despite the general idea of the prototype and the claimed invention - the implementation of the advertised object on a rotating element of the device, their constructive implementation, functionality and information content are significantly different.

      The technical result of the claimed invention is to enable the present potential buyer of goods placed on an advertising stand (located in a shopping center, at an exhibition, show room, etc.) to familiarize themselves with and select a specific real product by physical contact with their hands or using it for its intended purpose (for example, sitting on a chair), obtaining the necessary technical information on the display of the stand and placing an order for the purchase of the advertised product and / or purchase of this product or its analogue from a warehouse in real time.

    The technical result is achieved by solving the technical problem of creating an advertising stand, including a rotating unit for placing at least one advertised object on it, a base for installing a rotating unit, a rotating unit drive, characterized in that the rotating unit is a wheel rotating around a horizontal axis in one vertical plane, the advertised object is attached along the inner perimeter of the wheel, the base of the stand contains the right and left support structures In the case of a single frame, the wheel drive is carried out on its rim, while the wheel drive mechanism is located in one of the supporting structures and includes at least one electric motor, gearbox, gear mechanism, as well as drive rollers in contact with the outer surface of the wheel rim , the stability of the wheel is provided by the support rollers, the spacer mechanism of the wheel and anti-tippers, which can be located in one or both of the supporting structures, while the advertising stand has a control panel.

    An essential point of the claimed invention is that the wheel axis is the geometric center of the circle that forms the wheel, but this axis does not have a shaft on which the wheel would be suspended in the usual known sense (for example, a bicycle wheel), since the position of the center of the axis and the wheel itself in Generally determined by the supporting structures of the advertising stand, as will be shown later. Those. in this sense, the axis of the wheel is virtual, present only in the drawings of the wheel.

In the claimed invention, the control panel is understood as any device that allows you to control the operation of the stand without the presence of personnel (turning on, turning, stopping, turning off), as well as providing the necessary information on the display of the control panel of an advertising (demo) stand. The functions of the remote control are known from the prior art and are not the essence of the present invention. The operation of the control panel in interaction with the visitor is described below.

 The control panel can be located either in the immediate vicinity of the stand, for example, on a stand, or at some distance from the stand, with placement in a horizontal (desktop) version, inclined or vertical version, including attached to a wall or other object.

In addition, the advertising stand is characterized in that a polyhedron, for example, a hexagon or a square embedded in the wheel, is used as the inner perimeter of the wheel (see FIG. 28).

The idea of the invention - a convenient presentation for a potential buyer of an advertised object on a rotating unit - can also be implemented in another more traditional embodiment of an advertising stand, according to which an advertising stand including a rotating unit for placing at least one advertised object on it, a basis for installing a rotating the unit, the drive of the rotating unit, characterized in that the drive of the rotating unit is carried out on its axis, located horizontally in Centralized unit, ensuring its rotation in a vertical plane, wherein the rotating machine is a wheel or a polyhedron, such as square or hexagon.

     According to this embodiment, the advertising stand is characterized in that the drive to the axis of the rotating unit is carried out using a gear motor, a cardan shaft and a gear mounted on the wheel axis.

 Also according to this embodiment, the advertising stand is characterized in that the drive to the wheel axis is carried out using a gear motor, a chain and a gear mounted on the wheel axis.

Also according to this embodiment, the advertising stand is characterized in that the drive to the wheel axis is carried out using a gear motor mounted on the wheel axis.

In the figures below, an embodiment with an arrangement of a drive mechanism in a right support structure is shown.

In addition, the advertising stand is characterized in that the wheel drive mechanism includes at least one electric motor, gearbox, transmission mechanism, and drive rollers in contact with the outer surface of the wheel rims.

In addition, the advertising stand is characterized by the fact that in one or both of the supporting structures there are supporting rollers, a spacer mechanism of the wheel and anti-tippers.

The advertising stand is presented on the attached figures:

FIG. 1 –mock-up of a stand with a rotating unit-wheel (basic version);

FIG. 2 - view of the stand from above;

FIG. 3 - front view of the stand;

FIG. 4 - side view of the stand;

FIG. 5 - front view of the stand (without protective covers);

FIG. 6 is a top view of the stand (without protective covers);

FIG. 7 is a side view of the stand (without protective covers);

FIG. 8 - front view of stand стенд (without protective covers);

FIG. 9 - frame of the base of the stand, front view;

FIG. 10 - frame of the base of the stand, top view;

FIG. 11 - housing of the base of the stand with protective covers, top view;

FIG. 12 - front base housing with protective covers, front view;

FIG. 13 - side of the base of the stand with protective covers, side view;

FIG. 14 - right support structure, top view;

FIG. 15 - right support structure, front view;

FIG. 16 - right support structure, side view;

FIG. 17 - right support structure, front view ¾;

FIG. 18 - right support structure, side view ¾;

FIG. 19 - the lower part of the stand with the wheel mount and drive mechanism;

FIG. 20 - a protective casing of the stand base, front view ¾;

FIG. 21 - a protective casing of the stand base, side view ¾;

FIG. 22 - right support structure, view with spaced elements ¾ side

FIG. 23 - anti-tipper, side view ¾

FIG. 24 - spacer mechanism, side view ¾

FIG. 25 - drive mechanism, side view ¾

FIG. 26 - layout of the stand with a rotating unit-square;

FIG. 27 - layout of the stand with a rotating hexagon;

FIG. 28 - layout of the stand with a rotating unit, a wheel with a square inside;

FIG. 29 - layout of the stand with a rotating unit-wheel with direct drive to

               wheel axle with propeller shaft, rear view;

FIG. 30 - layout of the stand with a rotating unit-wheel with direct drive to

               wheel axle chain, rear view;

FIG. 31 - layout of the stand with a rotating unit-wheel with direct drive on

               wheel axle with gear motor; rear view;

FIG. 32 - layout of the stand with a rotating unit-wheel, front view.

The advertising stand in the main embodiment consists of a base 1 (Fig. 3), a wheel 2, a control panel 3. The base 1 of the stand consists of a frame 4 (Fig. 5), on which the right 5 and left 6 supporting structures are fixed. The right support structure 5 consists of a housing 7 (Fig. 14-19), in which the drive mechanism is located, including electric motors 8 with gears 9, driving 10 and driven 11 pulleys with drive belts 12, a drive shaft 13 of the wheel, at both ends of which drive rollers 14 of the wheel in contact with the outer surface of the rims 15 of the wheel 2. On the right support structure 5 there is a spacer mechanism 16 of the wheel, which serves to position the wheel, as well as an anti-tipper 17, which prevents the wheel from tilting and falling at rest or rotate nogo movement. Rigidity and compliance with the geometric profile of the circumference of the wheel is ensured by metal spokes 18, converging in the geometric center of the wheel (like a bicycle wheel), in which there is a tensioner 19, which ensures the correct tension and adjustment of the degree of tension of the spokes. The wheel 2 prepared after adjustment is mounted on the base 1 of the stand on the drive rollers 14 of the right support structure, as well as on the similarly sized support rollers on the left support structure (not shown) and support rollers 20 located on the base 1 in the lower part of the wheel surface. After installing the wheels, the base of the stand and both supporting structures are closed with a protective casing 21 (Fig. 20, 21), which also includes the front stage 22 and the rear stage 23 with removable covers 24 for access to the mechanisms.

  In FIG. 30 shows a variant of the stand with the drive: motor gearbox 25, driveshaft 26, gearbox 27.

In FIG. 31 shows a variant of the stand with the drive: motor 28, chain 29, gearbox 27.

In FIG. 32 shows an embodiment of a stand driven by a gear motor 30.

The main embodiment described above, for example, with respect to chairs, has approximate dimensions: wheel diameter - 3800 mm, base width - 1600 mm, height - 3875 mm. These dimensions, however, are not limiting in terms of the scope of protection of the present invention. The invention allows the implementation of an advertising stand of other sizes, depending on the type of goods advertised for sale.

  The advertising stand has other options based on the inventive rotational assembly of the stand. Some of them are presented in figures 23 - 29. This is due to the wide variety of designs of the rotating unit and its drive mechanisms in accordance with the variety of types and types of advertised goods.

The claimed invention is not limited to the presented options for the execution of the stand and their dimensions.

In the figures presented as goods - chairs, however, of course, the present invention involves the use of other goods. The specifics of such products may be such an aspect as the need for a potential buyer to touch or test the product in action before purchasing.

Presented options for the advertising stand:

 - with a rotating unit-square;

 - with a rotating hexagon;

 - with a rotating unit, a wheel with a square inside;

 - with a rotating unit-wheel with direct drive to the wheel axle with a driveshaft;

 - with a rotating unit-wheel with direct drive to the wheel axis by a chain;

 - with a rotating unit-wheel with direct drive to the motor axle

      gearbox;

 - with rotating aggregate wheel, front view

reveal new great possibilities of using the present invention.

       Work with the visitor:

The stand is equipped with sensors, sensors and video cameras (not shown) that record the current position of the wheel in space, the location and actions of visitors.

Depending on the location and actions of visitors, according to a programmable algorithm, an interactive interaction occurs: providing a product sample for viewing in kind, by rotating the wheel; video, photo and audio playback of product characteristics on the display of the stand; an offer to make a purchase or enter contact information.

The control and monitoring device is a computer to which auxiliary peripheral devices are connected, such as a microcontroller that reads sensors and sensors, a USB-RS485 interface converter that transmits and receives motor driver commands (not shown). The list of peripheral devices is not limited to the one presented and can be supplemented to optimize the operation of the stand.

      The principle of operation of the prototype:

In the absence of visitors, the stand operates in standby mode, the wheel is in rotation, videos are launched on the display, attracting visitors passing by to interact with the stand. The number of types of standby modes is not limited to those presented and can be implemented in another form.

When a visitor approaches, the stand perimeter sensor is triggered, and, through the microcontroller, an event about the visitor's presence is received in the stand software. In turn, the software sends a command to the drive driver to stop rotation in a position convenient for viewing the nearest product, and also provides information on the display about the principle and procedure for working with the stand by playing video, photo, audio or other content, offering the visitor View the products on display.

The visitor has the opportunity to inspect a sample of the product or select another product from those presented on the stand by clicking on the screen area with the image of the product of interest.

Each time when choosing a new product, after polling the microcontroller for sensors and sensors, and in the absence of factors preventing the engine from starting, the wheel is set in motion, representing physical access to the selected product. The process is accompanied by the reproduction of video, photo, audio or other content about the selected product on the display of the stand.

Each time after the end of the visual presentation, visual content is launched on the display of the stand, prompting the visitor to take an action to buy the sample they like or fill out a feedback form for further dialogue with the company selling the products presented at the stand.

Upon receipt of a signal about the absence of visitors in the perimeter of the stand, standby mode starts.

According to the results of searches for scientific, technical and patent information, as well as on the basis of the analysis conducted by the applicant, no similar constructions of advertising stands were revealed.

Technical appraisal and economic advantages of the claimed invention consist in providing the present potential buyer with the opportunity to familiarize and select a specific real product by physical contact with his hands or using it for its intended purpose, obtaining the necessary technical information on the display of the stand and creating a purchase order the advertised product and / or purchase of this product or its equivalent from a warehouse in real time.

Claims (2)

1. Advertising stand, including a rotating unit for placing at least one advertised object on it, a base for mounting a rotating unit, a rotating unit drive, characterized in that the rotating unit is a wheel rotating around a horizontal axis in one vertical plane, the advertised object fastened along the inner perimeter of the wheel, the base of the stand contains right and left supporting structures, united by one frame, the wheel is driven on its rim, at m the wheel drive mechanism is located in one of the supporting structures and includes at least one electric motor, gearbox, gear mechanism, as well as drive rollers in contact with the outer surface of the wheel rim, the stability of the wheel is provided by the support rollers, the wheel spacer and anti-tipping devices, which can be located in one or both supporting structures, while the advertising stand has a control panel. 2. The advertising stand according to claim 1, characterized in that a polyhedron, for example a hexagon or a square embedded in the wheel, is used as the inner perimeter of the wheel.

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