NL2021668B1 - Interactive content management system and use thereof. - Google Patents

Interactive content management system and use thereof. Download PDF

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Publication number
NL2021668B1
NL2021668B1 NL2021668A NL2021668A NL2021668B1 NL 2021668 B1 NL2021668 B1 NL 2021668B1 NL 2021668 A NL2021668 A NL 2021668A NL 2021668 A NL2021668 A NL 2021668A NL 2021668 B1 NL2021668 B1 NL 2021668B1
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Netherlands
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user
management system
location
interactive
image
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NL2021668A
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Dutch (nl)
Inventor
Tsigonakis Emmanuel
Ingrid Wessels Gerdina
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Rotterdam Vr B V
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Abstract

Described is an interactive content management system capable of providing tailored location related information of a plurality of locations located within a defined physical area to a user desiring to obtain such information, comprising: a. a database comprising: i. the location related information of the plurality of locations, ii. Wide angle images of the locations, the angle being between 160° and 360°, iii. User data storage means, b. a user data collecting module to provide data from the user to the user data storage means, c. a user interface capable to communicate with a display, the interface capable of showing, via the display, to the user a wide angle image corresponding to a location selected by or provided to the user, the wide angle image being shown in a limited angle, allowing the userto observe the complete image by moving the display or shifting the image within the display horizontally and or vertically, the interactive content management system being designed to present to the user, via the user interface, on the display, location related information corresponding to the location of the displayed image, the information being layered on the displayed image while the displayed image remains at least partially visible, the location or the location related information being selected based on the collected user data.

Description

Dit octrooi is verleend ongeacht het bijgevoegde resultaat van het onderzoek naar de stand van de techniek en schriftelijke opinie. Het octrooischrift komt overeen met de oorspronkelijk ingediende stukken.
Interactive content management system and use thereof.
The invention relates to an interactive content management system capable of providing tailored location related information of a plurality of locations located within a defined physical area to a user desiring to obtain such information according to claim 1, the use thereof according to claim 14 and a smart phone or tablet according to claim 15.
People desiring to obtain information of multiple locations in a certain physical area, or a party that is interested to provide information of such a physical area or location find the internet as a convent tool to obtain or provide information.
However, the information on the internet is scattered, users have to visit a plurality of web sites to get their information and there is no actual experience of the area or location for which information is sought.
Also, if a local government, or organising committee, such as a municipality is interested to promote her city, or a certain aspect of the city, the ways of reaching the envisaged public is difficult to control, and useful feedback is difficult to get.
The invention now provides an interactive content management system that provides location related information in a very efficient manner, tailored to the wishes and interests of a user, giving the user the experience of actually being in the area or at the location within the area. Further, the content management system described herein can provide useful feedback to parties that provide the content,
i.e. location related information, i.e. to verify whether the envisaged targeted users were actually reached and to what extent.
The present interactive content management system comprises a database that comprises the location related information of the plurality of locations, i.e. the content. The plurality of locations are located within a defined physical area, i.e. a town, a part of a town, an amusement park, a zoo etcetera. Also a single building can be an area according to the definition of the present application, as long as it comprises multiple locations. A location is a particular position, spot or point of view within the area. If the area is a town, the locations can be a position on a square, e.g. in front of a statue, or at the entrance of a hotel, museum etc. If the area is a zoo or amusement park, the locations can be positioned at a particular enclosed animal habitat or at a particular attraction. A hotel or museum can also be defined as a physical area, wherein positions in different rooms or at different pieces of art can be defined as the locations.
The database also comprises a collection of wide angle images of the locations, the angle being between 160° and 360°. This means that the angle is wider than the actual human view, that is about 140°. The images can be static or dynamic, i.e. can be a picture or a video. In case of a dynamic image, the video is preferably taken from a single spot.
The database also comprises storage means to save user data.
The interactive content management system also comprises a user data collecting module that collects data from the user and provide these to the user storage means of the database.
The interactive content management system further comprises a user interface that is capable to communicate with a display. The interface can show, via the display, to the user a wide angle image corresponding to a location selected by or provided to the user. So if the user is interested to obtain information of a certain location within a city, e.g. a town square, the user can, when connected to the interactive content management system via the interface, enter data of the envisaged location, and the display shows wide angle image albeit in a limited angle, i.e. smaller than the angle of the image, therewith allowing the user to observe the complete image by moving the display horizontally and or vertically, or, in case of a statically positioned display, by shifting the image in the display . In the latter case the image is larger than the surface of the display; the display mimics the human view angle. The total image can be seen by shifting the image in the screen, e.g. by moving a mouse pointer, therewith simulating the sensation of actually being at the location. Therefore, the wide angle images are preferably as wide as possible. E.g. dome-shaped images are possible, but the images are preferably full 360° images, i.e. providing a complete view around a single point in substantially all directions. To confer an optimal experience of being virtually present at the locations, the images are preferably videos, providing the user with a vivid virtual environment at the corresponding location. As indicated, in case the image is a video, the point from where the image is taken preferably does not move; the video is preferably recorded from a single stand point.
Preferably, the complete area is covered by such wide angle images, to allow for a continuous virtual movement through the area, going from one location to the next.
The interactive content management system then presents to the user, via the user interface, on the display, location related information corresponding to the location of the displayed image. If the user is interested in the town square. The display shows the town square and information related to the said town square, such as the presence of a particular statue, or a presence of a hotel, an architectural site etcetera. The information is layered onto the displayed image while the image remains at least partially visible, so that the user still has the experience of being present on the said location, in this case the town square.
The interactive content management system selects the information or the location based on the known user data. So a first user should first provide at least some basic data for the interactive content management system to select information for the said user.
Advantageously, the interactive content management system is designed to provide a user profile based on data collected from the said user. By the input of the user, the interactive content management system can compose a user profile, that can be supplemented with additional data while using the system. The more data are present in the system the better tailored information can be provided to the user. For example, if the profile of the user would contain data about architecture interest, but not of sculpture, the system can provide information about architecture in the area, e.g. the town or at the location, e.g. the town square.
Attractively, the interactive content management system is designed to provide to the user, while an image of a location is presented on the display, a choice menu providing additional location related information. For example, if the user sees on the display the image of the town square, a menu can pop up asking what the user wants to see at the square, giving choices whether the user wants to know more about a sculpture, an architectonic site or a hotel, all located at or on the square. The user is allowed to make one or more choices, and the said choices are collected as user data. This way, the user profile becomes more and more detailed and accordingly, the system can provide more and more specific location information to the user.
Based on the collected data, the interactive content management system can present alternative locations or additional information of a location to the user. If for example, the user may be interested in architecture, the system can propose another location within the same area comprising interesting architecture. Or information can be displayed that goes more into depth of the background of the architecture of the said location.
The interactive content management system can be designed to receive the location related information from retail parties located at the said locations, such as hotels, shops, restaurants, museums, etcetera. As indicated above, the user can chose to get additional information of a hotel at ta particular location, and as a result, the user gets the option of entering the hotel, where the hotel becomes the area, and the different rooms become the locations. The user can visit the hotel room-by-room, and while visiting the rooms, information can be displayed, layered onto the image of the particular room, relating to the price of the room and the availability thereof. By clicking on the said information, a reservation menu can pop up. This way, the interactive content management system can present location related information of a retailer and provides a choice menu for purchase or information from the retailer.
As explained above, the choice menu can allow the user to choose displaying additional wide angle images of the interior of the location, optionally providing an additional choice menu related to the displayed interior, such as reservation of and/or payment for a hotel room while the said hotel room is shown on the display.
The interactive content management system can also be designed to receive location related information for a plurality of locations from a party that governs the area wherein the locations are located. For example, a town municipality would like to promote the architecture in the town, and provides architectural locations and corresponding information for the interactive content management system, and wide angle images of the architectural locations are loaded in the database. It is also possible to promote new living areas, allowing users to experience available houses in the town, and allow the user to have a virtual look inside.
The interactive content management system can attractively also be designed to provide user data to the retail parties, the governing party or another party. For retail parties, such as a hotel, it can be interesting to learn what kind of users choose for the hotel, and whether these users match the envisaged target customers. If not, this information can be used to change the advertisement campaign or the presentation of the hotel within the content management system. A town municipality can verify whether the campaign is fruitful or not, and what locations are popular and what locations need additional attention in advertisement or presentation. Also, third parties may be interested in the interest of users within the area; such user may become possible customers.
In a particular interesting embodiment, the interactive content management system is designed to receive feedback from the user with regard to location information, in order to tailor the offered content in an even more tailored fashion and to improve the system. Also., such user feedback is useful for information providing parties as described above.
Advantageously, the interface comprises an app for installation on a smart phone or tablet. A smart phone or tablet is perfect device to be used for the interface of the interactive content management system. The app provides software for showing the images on the display of the smart phone or tablet. Such devises can easily be moved to observe the complete image. However, a similar sensation can be obtained on a desktop personal computer, where the mouse can be moved to simulate the experience of being present at the displayed location.
In a very attractive embodiment, the interactive content management system is designed to determine the location of the user. This can advantageously be done when a smart phone or tablet with GPS localization is used for the interface. If the system determines that a particular user is close to or at a particular location within an area, the system can provide the user, location related information. To this end, the database of the system should comprise location related information and at least a wide angle image, so that the said the image can be shown on the display such, that the image corresponds with the actual view of the user, the information being layered on the displayed image while the displayed image remains at least partially visible. In this embodiment, the user is actually at the location, and the user can get the information in a augmented-reality fashion. For example, when the user is at a building and looks at the building through the display of e.g. a smart phone, a menu can pop up providing the choice of following the erection of the building. A short video fragment can be played, where the building is built from the scratch. It is also possible for the system to provide for a virtual guide, a moving image of a human guide, explaining things about a particular location while being visible at the said location when viewed through the display.
By the above embodiment, it is also possible to project newly planned buildings or removal of buildings or items such as trees, benches etc. in or from a particular location, or to change the pavement material, etcetera.
The invention also relates to the use of an interactive content management system as described above for providing tailored location related information of a plurality of locations located within a defined physical area to a user desiring to obtain such information, and to a smart phone or tablet comprising the app as described above. The said smart phone or tablet preferably comprises GPS localization means.
The invention will now be further exemplified by the following figures, wherein:
Figure 1 is a schematic diagram of an interactive content management system as disclosed herein,
Figure 2 is a schematic diagram of a view, shown on a display of a particular location showing a hotel on the left and a statue on the right.
Figure 3 shows the hotel of figure 2, as a result of movement of the display to the right.
Figure 4 shows the same image as figure 3, now provided with a choice menu layered onto the image.
Figure 5 shows the statue of figure 2, as a result of movement of the display to the left, provided with a choice menu layered onto the image.
Figure 6 shows the image of figure 5, now comprising a virtual moving person that provided information about the statue
In figure 1, the interactive content management system (CMS) is shown by arrow
1. It comprises a database 2, comprising location related information of a plurality of locations within an area 2A, a collection of wide angle images of the locations 2B and user data storage means 2C. The CMS further comprises a user data collection module 3 that feeds the user data storage means 2C with user data from a user 4, that is connected with the CMS via interface 5, such as a smart phone comprising corresponding software. The straight arrows in the figure represent possible data transfer directions. The user provides data for the user data collecting module, that may also receive user information from a different source 6, such as surfing behavior on particular websites on the internet. The CMS receives data from data providing parties, such as an area governing organization 7, such as a municipality, or from retailer parties 8 that are located at the locations within the area. The data flows can be designed such, that the retailer information first passes the governing organization before being entered in the CMS. This can e.g. be the case when a governing organization intends to promote a particular aspect of the area, while keeping control of the content (i.e. location information) made available to the users. The data collected by the CMS can also be provided to other third parties 9.
Data streams from the user to the CMS comprise e.g. information given by the user in reply to a questionnaire provided by the CMS, answers given or options chosen in menu options provided by the CMS, such as ordering goods from a shop, reserving of and/or payment for a hotel room, or providing localization data of the user, or giving feedback to the CMS. Data streams from the CMS to the user comprise e.g. images of the locations, menus to choose options relating to the location, imposing virtual images on the image of the location, such as a virtual guide, or a video of an item on the image but taken in earlier times to give an idea how it was in former times, data streams from the CMS to parties 7-9 can be provided as well.
In figure 2, a location as seen through the display of the interface is shown, where a hotel is present on the left and a statue on the right. If the image is shown when the user is at the actual location, the sensation of the user is that he looks at the location through the display while actually being there.
When moving the display, such as a smart phone or tablet to the left, see figure 3, the hotel is shown on the display, and a menu can pop up, figure 4, that is layered,
i.e. imposed on the image of figure 3. The user can make a choice virtually to enter the hotel rooms, to check the dining menu, to virtually visit the gym or the pool. Also, a room can be reserved by clicking on the corresponding box, starting a room reservation interface.
When moving the display to the right, the statue appears, as well as an option menu. If clicking on the box ‘background’, a virtual human guide can enter the scene, starting to explain about the statue. The guide can also be programmed such, that the guide takes the user to a virtual or real tour from location to location.

Claims (15)

CONCLUSIESCONCLUSIONS 1. Interactief content management systeem waarmee toegesneden locatiegerelateerde informatie van meerdere locaties binnen een gedefinieerd fysisch gebied aan een gebruiker die dergelijke informatie wenst kan worden gegeven, omvattende:An interactive content management system that allows tailored location-related information from multiple locations within a defined physical area to be provided to a user who wishes to receive such information, including: a. Een databank, omvattende:a. A database comprising: i. de locatiegerelateerde informatie van de meerdere locaties, ii. groothoekafbeeldingen van de locaties, waarbij de hoek ligt tussen 160° en 360°, iii. opslagmiddelen voor gebruikersgegevens,i. the location-related information of the multiple locations, ii. wide-angle images of the locations, the angle being between 160 ° and 360 °, iii. storage means for user data, b. een verzamelmodule voor gebruikersgegevens voor het aan de opslagmiddelen voor gebruiksgegevens verstrekken van gegevens van de gebruiker,b. a user data collection module for providing user data storage means to the usage data storage means, c. een gebruikersinterface dat kan communiceren met een weergavescherm, waarbij de interface via het weergavescherm aan de gebruiker een groothoekafbeelding kan tonen die overeenkomt met een locatie die is gekozen door of wordt verschaft aan de gebruiker, waarbij de groothoekafbeelding wordt getoond met een beperkte hoek, waardoor de gebruiker de gehele afbeelding kan waarnemen door het bewegen van het weergavescherm of het verschuiven van de afbeelding in horizontale en/of verticale richting, waarbij het interactieve management systeem is ingericht om via de gebruikersinterface aan de gebruiker op het weergavescherm locatiegerelateerde informatie te tonen, die overeenkomt met de locatie van de weergegeven afbeelding, waarbij de informatie als laag op de weergegeven afbeelding wordt gelegd waarbij de weergegeven afbeelding ten minste gedeeltelijk zichtbaar blijft. Waarbij de locatie of de locatiegerelateerde informatie wordt geselecteerd gebaseerd op de verzamelde gebruikersgegevens.c. a user interface that can communicate with a display screen, the interface displaying to the user a wide angle image corresponding to a location selected by or provided to the user via the display screen, the wide angle image being displayed at a limited angle, thereby rendering the user can perceive the entire image by moving the display screen or sliding the image in horizontal and / or vertical direction, the interactive management system being arranged to display to the user on the display screen location-related information corresponding to the user interface with the location of the displayed image, with the information superimposed on the displayed image with the displayed image at least partially visible. Where the location or location related information is selected based on the collected user data. 2. Interactief managementsysteem volgens conclusie 1, waarbij het interactieve content management systeem is ingericht om gebaseerd op gegevens van de gebruiker een gebruikersprofiel van de gebruiker te verschaffen.The interactive management system of claim 1, wherein the interactive content management system is arranged to provide a user profile of the user based on user data. 3. Interactief managementsysteem volgens conclusie 1, waarbij het interactieve content management systeem is ingericht om aan de gebruiker, terwijl een afbeelding van een locatie op het weergavescherm wordt getoond, een keuzemenu aan te bieden dat aanvullende locatiegerelateerde informatie verstrekt waardoor de gebruiker een of meer keuzes kan maken, waarbij de keuzes worden verzameld als gebruikersgegevens.The interactive management system according to claim 1, wherein the interactive content management system is arranged to offer the user, while an image of a location is displayed on the display screen, a selection menu that provides additional location-related information allowing the user one or more choices where the choices are collected as user data. 4. Interactief managementsysteem volgens conclusie 3, waarbij het interactieve content management systeem is ingericht om, gebaseerd op de verzamelde gebruikersgegevens, alternatieve locaties of aanvullende informatie van een locatie aan de gebruiker aan te bieden.Interactive management system according to claim 3, wherein the interactive content management system is arranged, based on the collected user data, to offer alternative locations or additional information of a location to the user. 5. Interactief managementsysteem volgens willekeurig welke van de voorgaande conclusies, waarbij het interactieve content management systeem is ingericht om de locatiegerelateerde informatie te ontvangen van handelende partijen die bij de betreffende locaties zijn gelegen.Interactive management system according to any of the preceding claims, wherein the interactive content management system is arranged to receive the location-related information from trading parties located at the relevant locations. 6. Interactief managementsysteem volgens conclusie 3 en 5, waarbij het interactieve content management systeem is ingericht om locatiegerelateerde informatie van een handelende partij aan te bieden en om een keuzemenu te verstrekken voor aankoop of informatie van de handelende partij.Interactive management system according to claims 3 and 5, wherein the interactive content management system is arranged to provide location related information of a trading party and to provide a selection menu for purchase or information of the trading party. 7. Interactief managementsysteem volgens conclusie 6, waarbij het keuzemenu het voor de gebruiker mogelijk maakt om aanvullende grootbeeldafbeeldingen van het inwendige van de locatie te tonen, waarbij al dan niet een aanvullend keuzemenu dat gerelateerd is aan het getoonde inwendige wordt gegeven.An interactive management system according to claim 6, wherein the selection menu allows the user to display additional large-format images of the interior of the site, optionally providing an additional selection menu related to the interior shown. 8. Interactief managementsysteem volgens willekeurig welke van de voorgaande conclusies, waarbij het interactieve content management systeem is ingericht om locatiegerelateerde informatie voor meerdere locaties te ontvangen van een partij die het gebied bestuurt.Interactive management system according to any of the preceding claims, wherein the interactive content management system is arranged to receive location-related information for multiple locations from a party controlling the area. 9. Interactief managementsysteem volgens willekeurig welke van de voorgaande conclusies 5 - 7, waarbij het interactieve content management systeem is ingericht om gebruikersgegevens aan de handelende partijen, de besturende partij of een andere partij te verstekken.Interactive management system according to any of the preceding claims 5-7, wherein the interactive content management system is arranged to provide user data to the trading parties, the controlling party or another party. 10. Interactief managementsysteem volgens willekeurig welke van de voorgaande conclusies, waarbij het interactieve content management systeem is ingericht om feedback van de gebruiker wat betreft locatie-informatie te ontvangen.Interactive management system according to any of the preceding claims, wherein the interactive content management system is arranged to receive user feedback regarding location information. 11. Interactief managementsysteem volgens willekeurig welke van de voorgaande conclusies, waarbij de interface een app omvat die op een smartphone of een tablet kan worden geïnstalleerd.Interactive management system according to any of the preceding claims, wherein the interface comprises an app that can be installed on a smartphone or a tablet. 12. Interactief managementsysteem volgens willekeurig welke van de voorgaande conclusies, waarbij het interactieve content management systeem is ingericht om de locatie van de gebruiker vast te stellen.Interactive management system according to any of the preceding claims, wherein the interactive content management system is arranged to determine the location of the user. 13. Interactief managementsysteem volgens conclusie 12, waarbij het interactieve content management systeem is ingericht om, wanneer is vastgesteld dat de gebruiker zich bevindt op een locatie waarvan de databank locatiegerelateerde informatie en een grootbeeld afbeelding heeft, deze afbeelding op het weergavescherm aan de gebruiker te tonen, zodanig dat de afbeelding overeenkomt met het actuele zicht van de gebruiker, waarbij de informatie als laag op de weergegeven afbeelding wordt gelegd terwijl de weergegeven afbeelding ten minste gedeeltelijk zichtbaar blijft.Interactive management system according to claim 12, wherein the interactive content management system is arranged, when it is determined that the user is located at a location whose database has location-related information and a large-screen image, to display this image to the user on the display screen such that the image matches the current view of the user, with the information superimposed on the displayed image while the displayed image remains at least partially visible. 14. Toepassing van een interactief management systeem volgens willekeurig welke van de voorgaande conclusies voor het verschaffen van toegesneden locatiegerelateerde informatie van meerdere locaties die binnen een gedefinieerd fysisch gebied liggen aan een gebruiker die dergelijke informatie wenst te verkrijgen.Use of an interactive management system according to any of the preceding claims for providing tailored location-related information from multiple locations within a defined physical area to a user wishing to obtain such information. 15. Smartphone of tablet die de app zoals gedefinieerd in conclusie 11 omvat.Smartphone or tablet comprising the app as defined in claim 11.
NL2021668A 2018-09-20 2018-09-20 Interactive content management system and use thereof. NL2021668B1 (en)

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