RU2300802C2 - Method for controlling user information resources - Google Patents

Abstract

FIELD: computer networks and Internet.

SUBSTANCE: method includes assigning variable marking to every user, components of aforementioned marking are determined by components of variable markings of visited resources, which in turn are determined by components of users who visited the resource. When a user accesses required information, user marking is combined with marking of next several resources in collective catalogue, so that if marking coincidence measure exceeds certain predetermined value, these markings are packed with required resource and sent to user, where they are dispatched into individual controllable catalogue, while called resource is opened and browsed by the user, resulting in change to marking of both user moving to marking of next resource and of browsed resource. Resource marking in controllable catalogue shifts to position after the marking of previous browsed resource.

EFFECT: during accelerated access to required information, better coverage of information stream in accordance with user needs is ensured.

2 cl

Description

The present invention relates to the field of computer networks. A computer network is a space-distributed system that includes user terminals and at least one server, the computers of which are connected by various communications and software protocols. Local networks serving users of individual enterprises, a number of related enterprises, and even individual industries are widespread. Local networks can be combined into global networks. The global network is especially known - the Internet. The Internet is an international network whose information resources include texts, graphic images in various formats, music recordings, films, games and so on.

The identification scheme of an information resource in the network is its address (name), which uniquely allows you to identify its location within the network and within the computer where this information is located. On the Internet, this address is called a URL (Unified Resource Locator). This address is searched, and then the resource found is transported to the user. Since the number of active Internet users reaches about a billion people exchanging various information, we can say that the human existence space is literally riddled with flows of information resources that must be rationally managed in order to quickly find the information that a user needs. The present invention generally relates to the problem of managing the flow of information resources between users and the server serving this user.

Known methods for constantly marking resources by assigning them an address and highlighting a list of keywords that are most common in the text. Such resources are sorted thematically, arranged in thematic areas sequentially as they arrive in the server’s memory, and after generating a user request consisting of the address of the resource or a list of keywords of interest to the user, the search engine on the server compares this address or list of keywords with the address or keywords each resource stored on this server (or on other servers) sequentially one after another, and when the address is the same as the address of the next resource, it trans it is opened onto the user's computer and opened, and if the list of keywords of interest to the user matches the part of the keywords of the next resource, this resource is entered into the list of resources of interest to the user that can be sequentially transferred to the user's computer, opened and viewed by the user by initializing the link to the one of interest resource on this list. The user has the opportunity to temporarily save the content of the resources of interest to him on his computer and after the session with the server, where they are stored permanently, in order to view the information resources of interest to him offline from the network. But this ability is limited by the size of the user's computer memory.

The disadvantages of this method include the fact that the resources allocated by the search engine for keywords can be hundreds or thousands, but the user is physically able to view only a few resources in one session, at best several tens of resources, which gives rise to the awareness of incomplete coverage of the resources provided by the server . It may turn out that the most interesting information for the user is contained just in the resources that he did not view. If after some time the user repeats the query with the same keywords, the search engine will generate the same constant list of resource addresses as in the previous case, and the user will need to search for the last resource viewed in the previous session, which is difficult, especially when the third access to the search . In addition, advertising is used on the Internet, the banners (labels) of offers of which are hung randomly on the server’s search engine on the empty spots on the resource’s initial page, which is provided for consideration by the user. Moreover, because of its diversity, advertising rarely reaches the user groups to which it is intended. Such management is ineffective.

A known method according to patent WO 97/41673 (PTC / US 97 / 06767A2), consisting of marking users according to their interests, preferences of interests, demographic and psychographic characteristics of users and the addresses of advertising offers considered by users, supplying users with advertising offers whose contents may be of interest to users, and the continuous change in user markings in accordance with only the promotional offers that they have reviewed. This optimizes the audience of users with the nature of the advertising offers they provide. However, this method does not solve the problem of protecting the user from providing many offers that are not needed for him, masking the necessary offers, so the task of increasing the efficiency of managing the flow of information requires its solution.

The closest in technical essence of the problem to be solved is the method according to patent EP 0944002 A1, which consists in the fact that the server creates a database of markings provided with data representing the characteristics of the user addresses used. The server automatically acquires data in response to the activity shown by the associated user on the network. The data is stored along with the used addresses of the resources viewed by the user in the database on the server. This method, compared with the previous analogue, has the advantage that all the addresses viewed by the user are brought into a database from which groups of addresses similar in nature can be extracted for group processing, for example, to provide advertising of a certain nature to certain users. However, this method is not without drawbacks noted in the previous analogue, namely, providing the user with addresses of resources that are not of interest to him. The disadvantages of both analogues are the impossibility of finding the desired resource without previewing it and the inability to determine what kind of resource is on the page before it is transferred to the user.

The aim of the invention is to provide quick access to the user in the first place to the most interesting resources for him, containing the most complete information, and the display of advertising necessary for the user, and as a result, the achievement of advertising only the desired target group of consumers.

This goal is achieved by the fact that not only the user is assigned a time-varying marking, the components of which change depending on the resources visited by the user, but each resource, in addition to permanent marking in the form of an address and a list of keywords, is assigned a time-varying marking, depending on the marking of its creator and changing markings of users who visited this resource, on the user's computer create an individual managed catalog of changing markings of interesting resources for him that the user views and, having initialized the marking of the resource that interests him, can call it from the server computer and consider, in fact, the variable parts of the marking of both the user and the resource are changed, and therefore the marking of the visited resource is moved to a new place in the managed directory closer to the beginning and localized in place immediately after marking the previous resource considered. Managed directories of variable resource markings are also created on the server, but they are collective, because resource markings are most often used to supply many users.

The changing marking of a resource can be considered as an electronic analogue of a bibliographic card on a hard paper carrier of the systematic catalog of a public library, but different from such a card in that, in addition to the permanent information recorded in it, it also contains information that changes during the work with it, and, in addition, , it is not fixed constantly in a certain place of the corresponding section of the catalog, but changes its location according to the results of demanding its resource.

When forming the variable part of the marking, 7 interests of the user or characteristics of the resource are taken into account and 3 are in reserve in case of temporary changes in interests or characteristics. Initially, the variable marking part of the newly created resource coincides with the variable marking part of the user who created it. The user's interests are classified in accordance with the Universal Decimal Classifier, the marking of each interest contains 6 decimal places and carries 20 bits of information. The significance of the user's interest or resource characteristics is determined by their position in the variable part of the labeling, and the first position in the sequence has the highest significance, that is, interests or characteristics in the variable part of the labeling are located as their significance decreases. To the characteristic part of the user's interest or resource characteristics are attached two decimal places of the counter of the positive results of the user’s action on the network.

Similarly, a collective managed catalog of changing labels of advertising offers and banners is created on the server, and an individual library of advertising offers and an individual managed catalog of their changing labels are created on the user's computer. Banners of advertising offers are hung on the empty places of the first pages of resources intended for consideration by the user, and only those changing markings move them to the beginning of the categories of the individual catalog that are considered by the user, placing them in place after marking the previous considered offer.

Identified distinguishing features in the proposed combination were not found in previously known technical solutions, ensure the achievement of the goal and can be qualified as significant differences.

The proposed method for managing user information resources consists of a number of operations. When a user first appears on the server, he answers a series of questions regarding his psychographic and demographic characteristics, interests and preferences in interests, expectations, goals, and so on. These questions are asked by the core of the cataloging and information retrieval system, which is a set of programs that provide the accumulation and processing of information about movement of registered users across the network, the interaction of their variable markings and variable markings of resources interesting to them, as well as the storage of changes in current markings according to the temporal-spatial principle . Based on the processing of these answers, a special program of the cataloging and information retrieval system kernel assigns the user the initial values of the variable marking components in accordance with the Universal Decimal Classifier and sends him a peripheral client program for installation on the user's computer. This program organizes in the user's computer memory an individual managed catalog of variable markings of resources, an individual library of promotional offers that may be of interest to the user, and a second individual managed catalog of variable markings of promotional offers that may be of interest to the user, after which another special program sends the kernel of the cataloging and information retrieval system user's computer the first group of advertising offers, their banners, their changing markings and changing resource labels that correspond to changing user labels when comparing them.

Naturally, not all user markings are compared with the markings of the resource, but only markings of the user's interest with markings of the characteristics of the resource consistently as their significance decreases. And if, when combining, the class of at least one characteristic coincides with the class of one interest, and at the same time, the ratio of the indication of the demand for the characteristics of the resource to the counter of the satisfaction of the corresponding interest of the user exceeds one, such a resource is considered to be of interest to the user and, if disclosed by the user, increase per unit, both counter readings of the corresponding interest of the user, and counter readings of the corresponding characteristics of the resource, moreover, brands The resource leveling moves to the beginning to the place after the previous resource considered in the headings of individual and collective catalogs marked with the same group of digits of the Universal Decimal Classifier class as the most significant characteristic of the resource.

The main functions of the core cataloging and information retrieval system:

- initial registration of users in the cataloging and information retrieval system with the creation of the initial multi-component labeling with a number of components;

- initial registration of network resources with assignment to them of the marking of their creator;

- creating a collective managed directory of resource markings on the server and managing this directory;

- Creation of a collective managed catalog of markings of advertising offers, their banners on the server and management of this catalog;

- collection of information from the client program about network resources visited by the user for a certain time interval;

- analysis of lists of variable markings of resources received from client programs, and saving changes in markings of users and resources;

- archiving of previous states of user and resource markings on a temporal-spatial basis;

- ensuring periodic backup of all databases.

The main functions of the peripheral client program:

- Creation of an individual managed catalog of changing markings of resources of interest to the user, and management of this catalog;

- Creation of an individual library of promotional offers interesting to the user;

- Creation of a second individual managed catalog of changing markings of advertising offers and their banners, interesting to the user, and management of this catalog;

- storage of a list of data on network resources visited by the user;

- transfer of the saved list to the core of the cataloging system on the server;

- work in the form of a hidden task that does not prevent the user from viewing the information of interest to him.

After answering the questions of the initial questionnaire, the user is considered to be registered on the server and can proceed to consider the first resource, guided only by his address and keywords on the browser input fields that he uses, and may not proceed, since banners appear on free spots on the selected browser page advertising offers that may interest the user, and by clicking on the banner of the proposal, the user can proceed to consider its contents. When a user leaves this promotional offer, the client program will change the user's marking taking into account the changing part of the marking of the considered promotional offer, then change the marking of the considered promotional offer and move it in the second individually managed catalog of marking of promotional offers forward to the place after marking the previous considered promotional offer. Initially, marking of an empty sentence with zero values of the marking components, which during each communication session with the server is considered to be considered in advance, is introduced into the catalog.

Next, the user can proceed to changing the labeling of the subsequent resource, which is located in the first individually managed directory on his computer and so on, until he is interested in any resource and does not want to disclose and consider it. Then he will click on the "Open" button, and the resource will be transported from the server to the user's computer and displayed on the monitor, and on the empty spots of its first page, regular banners of advertising offers from an individual catalog of marking of advertising offers will be hung. The user may be interested in any of these banners of advertising offers and postpone the consideration of the content of the resource, or may click on the empty space between the banners of the advertising offers, then they will disappear from the screen and the user will be able to proceed to review the content of the resource of interest to him.

If the user creates his resource for distribution on the network, he is assigned the initial marking corresponding to the changing marking of the user at the time of creation of his resource.

When the server receives a command to transport any resource to the user's computer, a special program for the cataloging and information retrieval system kernel will create a package from this resource, groups of changing resource labels that correspond to changing user labels, as well as another portion of advertising offers and their banners changing the markings of which also correspond to the temporary marking of the user. The package received by the user's computer will be examined by the client program, its contents will be sorted and sent to the appropriate places for storage, and the requested resource will be sent to the user's monitor screen, and next banners of advertising offers from the second labeling catalog will be hung on the empty spots of its first page advertising offers on the user's computer.

When a user leaves this resource, the client program will change its temporary marking taking into account the temporary marking of the considered resource, then change the temporary marking of the considered resource and move it in the first individually managed directory of temporary markings of resources forward to the place after the temporary marking of the previous considered resource. The changed temporary marking of the very first resource considered is moved to the very beginning of the individual managed catalog of variable markings of resources of interest to the user. For this, an empty resource with zero values of marking components is entered into the catalog, which is considered already visited at each communication session with the server.

Then the user can go to the next resource and so on until the end of the communication session with the server. The user can use the traditional way by typing on the browser input field the address of the resource of interest to him or keywords on the topic of interest to him. However, the practice of communicating with the server shows that most often the user accesses a certain number of the same resources and the presence of temporary markings in the individual directory on his computer can significantly speed up access to them. The use of the user's temporary marking will allow him to be supplied only with those advertising offers, the temporary markings of which correspond to the user's temporary marking.

Collective managed catalogs of resource markings, markings of advertising offers and user markings are created on the server, including for the accumulation of statistics on network operation.

Thus, the proposed method ensures the achievement of the goal, namely, providing quick access to the most interesting resources for the user and displaying the advertisements necessary for the user, and as a result, the ad reaching only the desired target group of its consumers. At the same time, advertising offers that are alien to the consumer and uninteresting information resources that, with traditional methods, create a noise background that impede the normal operation of the user, do not stand out from the flow of information.

Claims (2)

1. A method for managing user information resources, consisting of marking, localization, search and transportation of resources, in which the user is marked with a variable marking, characterized in that a collective catalog of resource markings having a constant and variable part is created on the server computer, and on the user computer create an individual managed catalog of changing markings of resources interesting to the user, while the user is searching for the necessary information, he looks through the indie an ideal managed directory and initializes the resource marking that is of interest to it, which will be called from the server computer to the user's computer monitor for viewing, while together with the called resource, a group of temporary resource markings are transported from the server to the user's computer in the collective managed directory, which correspond to the user's temporary marking , and place them in an individual managed catalog of markings of resources interesting to the user, and the called resource is opened on the monitor, the user views it, in fact, depending on the marking components of the disclosed resource, they change the temporary marking of the user, then moving on to marking the next resource of the individual managed directory, and change the marking of the viewed resource depending on the marking of the user, in accordance with which the marking of the resource is moved in an individual managed directory to its beginning in place after marking the previous viewed resource, and in an individual the directory to be entered is the marking of an empty resource with zero values of the marking components, which are considered always scanned. 2. The method for managing user’s information resources according to claim 1, characterized in that on the server computer they create a collective controlled catalog of changing markings of advertising offers having constant and variable parts and their banners, and on the user's computer they create an individual controlled catalog of markings interesting to the user advertising offers and an individual library of advertising offers and banners, in the process of calling the user the information resource he needs, the changing frequency l user’s markings are combined with the changing parts of the markings in the collective managed catalog of advertising offers so that if the changing markings correspond, only these advertising offers, their banners and their markings are transported from the server computer to the user's computer and placed in the individual managed catalog of advertising offers and their banners, and the advertising offers themselves and their banners are placed in an individual library of advertising offers, then several successive banners of rivers Most proposals are placed on the open space of the first page of resources offered to the user for consideration, and if the user further looks at some advertising proposal, this changes, depending on the components of the temporary marking of the opened advertising proposal, the changing part of the user's marking, which then proceeds to the marking of the next resource or of the next offer, and also change the variable part of the marking of the viewed offer, depending on the marking the user, whereby the marking of the advertising proposal is moved to the user’s individual managed directory in the computer’s directory to its beginning after marking the previous viewed advertising proposal, and the individual managed catalog provides for marking the empty advertising proposal with zero values of the marking components, which are considered always viewed, in collective managed catalog of markings of promotional offers on the server computer wok considered promotional offers change after a user calling another resource.