RU22576U1 - TAG - Google Patents

Description

The utility model relates to the field of individualization, identification, protection against counterfeiting and control over the sale of goods.

A well-known tag (see RF patent No. 2112285, class G09F 3/02. 05.27.1998), made using the means of printing production, on which a raster relief is made to create an imaginary image. A disadvantage of the well-known tag is that the raster relief does not provide sufficient protection for the product from counterfeiting, since it can easily be reproduced. Since product protection is based on visually perceptible means, people with low vision are deprived of the opportunity to verify the authenticity of the product during the acquisition of the product. The well-known design also makes it possible for people with low vision to identify the type of product, its manufacturer.

The objective of the utility model is to develop a tag that provides effective protection against counterfeiting, which provides an opportunity for any buyer, including those with low vision, to independently verify the authenticity of the product, to identify the type of product.

In order to solve this problem, a label is applied to the tag during printing at the printing industry, in which printing varnish or pre-filled microcapsules are filled with woody substance, which makes it possible to spread the odor tag. If such a tag is attached to the product, then the emitted smell easily allows the buyer to determine whether the product is genuine.

IPC 7 G09F 3/02 Tag

This is achieved due to the fact that advertising of the product and its manufacturer is accompanied by information about the corresponding smell, which is highlighted with a tag, which serves as a criterion for the buyer to determine the authenticity of the product. At the same time, the specificity and technological complexity of manufacturing a tag with the ability to spread odor, as well as the use of special formulations of aromatic substances make it difficult to fake such a product.

In addition to the task of providing protection against counterfeiting of products, a number of additional tasks are solved by the utility model.

The smell distributed by the tag, if information on the connection of its use for a specific product of a particular manufacturer is popularized, is essentially a means of marking the goods, that is, a means of individualizing the manufacturer - its trademark.

Under these conditions, for people with low vision, the smell will serve not only as a means of determining the authenticity of the goods, but also as a means of identifying the manufacturer. Various types of products can be tagged with a variety of odors. In this case, a specific type of product can be identified by the special smell characteristic of this product and a well-known consumer, which is especially important for people with low vision when purchasing goods in a self-service store.

When using tags made using printing inks or varnishes, into which microcapsules are filled with an aromatic substance, the result is that the smell spreads with particular intensity at the moment of touching the tag. In this case, the coating using microcapsules can be applied alone or

several fragments. One or more coating fragments may be located at the center of the tag. In this case, when you touch the tag, when a person takes the tag in his hands, the intensity of the smell will increase. The need to pick up a tag may be due to a special indication on the tag, packaging, or product label about the distribution of smell, if you pick up the tag or rub it. If any text is located on the tag, then it is advisable to place one or more fragments of the coating with microcapsules filled with a fragrant substance along the edge of the tag. A person who wants to read what is indicated on the tag will take it by the edge, which will inevitably lead to the spread of smell. In this case, the text or, as indicated above, an indication of the smell, if you take the tag in your hands, and the fragment or fragments of the coating that ensure the spread of smell, can be located on different sides of the tag.

The tag can be made with a hole, the dimensions of which allow the dressing to pass through it for attachment to the product. The tag can be made with a hole, the size of which allows you to put it on the neck of the bottle.

One of the advantages of using odor control products for tags over labels or packaging is that. that a consumer who doesn’t like the smell can easily separate the tag from the product and throw it away.

The use of varnishes and paints with microcapsules introduced into them filled with an aromatic substance increases the period of time in which a tag can spread a smell, since the shell of microcapsules prevents

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free evaporation of a fragrant substance and does not allow diffusion of a fragrant substance through the shell of microcapsules, since the molecules of fragrant substances are large.

Embodiments of the utility model are illustrated by drawings.

In FIG. Figure 1 shows a tag with a hole for attaching to a product using a dressing on which printing ink is applied in one piece in the center.

In FIG. Figure 2 shows a tag, also made with a hole for attaching to the product using dressings, but printing ink on this tag is applied in one piece along its perimeter, that is, along the edge.

In FIG. Figure 3 shows a tag with an opening the size of which allows you to put the tag on the neck of the bottle; printing ink coating applied in several fragments.

In the first embodiment of the utility model (FIG. 1), the tag is made of cardboard in the form of a rounded rectangle. A hole 1 is made in the right corner of the tag through which dressing (not shown) is passed to attach the tag to the product (not shown).

On the linden side of the tag, one piece 2 in the center in the form of a five-pointed star is coated with printing ink, in which microcapsules are filled with a fragrant substance. If the buyer picks up the tag, then inevitably touches fragment 2 in the form of an asterisk, which is accompanied by the release of fragrance from the microcapsules and the spread of the corresponding smell.

In the second embodiment of the utility model (Fig. 2), the tag is made similarly to the first embodiment. Unlike the first embodiment, in the second embodiment, the printing ink fragment 3 into which the microcapsules are inserted is located along the edge of the tag. In this case, the smell is also provided in all cases when the tag is taken in hand, as a person inevitably touches fragment 3 of printing ink with microcapsules. In this case, the text can be applied to the tag in the center.

In a third embodiment of the utility model (FIG. 3), a tag may be worn on the neck of a bottle. In this embodiment, the tag is made of cardboard and has a rectangular shape, divided into two parts 3 and 4 by the fold line 5. In part 3, a hole 6 is made, the size of which allows you to put the tag on the neck of a bottle (not shown). Part 4 is coated with printing ink or varnish in the form of six fragments 7. Fragments 7 are arranged in two rows of three holes in each parallel to the long edges 8 of the tag.

The tag can be made using the methods of flexographic, intaglio and screen printing, as well as using the method of sheet and roll offset printing with or without. For sheet offset printing, printing inks, oil and dispersion varnishes can be used. A prerequisite for the use of printing inks with microcapsules filled with woody substance is the need to seal saturated color coats and backgrounds in such a way that a sufficient number of microcapsules appear on the surface. Print saturation is directly related to the intensity of odor release.

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An option is possible when an oil varnish with microcapsules is applied to a previously sealed surface during a separate operation, however, in this case, it is necessary to use an anti-marking powder. If this is not done, it is possible to cure the varnish and preserve the lime surface honor, which is possible with oil varnishing wet on dry.

The tag can be made using dispersion varnishing according to the method of "raw on wet using a varnish module in a printing machine. With this technology, the usual viscosity of the varnish is maintained, as for the case of selective varnishing of individual fragments. Moreover, in the places of application of the varnish, a matte silkiness is formed and the possibility of the surface remaining sticky if using hot air and / or infrared drying is excluded.

In the case of illustrative roll printing with hot air drying of prints for filing varnish with microcapsules, it is advisable to use an additional colorful apparatus. In this case, the varnish after application in the printing section and thermal drying will give a matte surface.

Claims (10)

1. A tag made using the means of printing production, on which a printing varnish or printing ink is applied, characterized in that microcapsules filled with an aromatic substance are pre-introduced into the printing varnish or printing ink.  2. The tag according to claim 1, characterized in that the coating with printing varnish or printing ink with microcapsules filled with a fragrant substance is applied in a fragment.  3. A tag according to claim 2, characterized in that the fragment is located along its edge.  4. The tag according to claim 2, characterized in that the fragment is located in its center.  5. The tag according to claim 1, characterized in that the coating with printing varnish or printing ink with microcapsules filled with a fragrant substance is applied in several fragments.  6. The tag according to claim 5, characterized in that the fragments are located along its edge.  7. The tag according to claim 5, characterized in that the fragments are located in the center.  8. The tag according to claim 6 or 7, characterized in that the fragments are located on one of the sides.  9. The tag according to claims 1 to 8, characterized in that it is made with an opening, the dimensions of which allow the dressing to pass through it for attachment to the goods. 10. Tag according to claims 1 to 8, characterized in that. that it is made with a hole whose dimensions allow you to put a tag on the neck of the bottle.