RU22259U1 - LABEL FOR BOTTLE OR PACKAGING FOR BOTTLES - Google Patents

Description

: y,.: u - G-p -: - -: i-IPC 7 G09F 3/02

Label for bottle or bottle packaging

The utility model relates to the field of individualization, identification and control over the sale of goods, namely, labels designed for bottles or their packaging and provides protection against counterfeiting, the ability to control the production and sale of goods.

A well-known label (see RF patent No. 2144220, class G09F 19/16, 10/01/2000), on which, for the purpose of protection against counterfeiting, a bar code and an element with a surface diffraction microrelief designed to protect against copying are applied. The disadvantage of this label is the complexity of the process of determining the authenticity of products in the trading organization, since it provides for the reading of information encrypted in a bar code and its comparison with information from supporting documents prepared by the manufacturer of the product. The check cannot be carried out by the buyer on his own, choosing products, and this possibility is completely excluded for people with low vision. The diffractive element, in turn, does not provide sufficient protection of the product from counterfeiting.

A known label for placement on the packaging of products (see application for patent of the Russian Federation No. 96124039, CL G09F 3/02, 1999), containing information about the manufacturer, as well as identification signs of the product, known only to the manufacturer and changed at regular intervals. Perceived visually and stiff tags are used as identification features. Labels are modified by the manufacturer. In visually perceptible marks, shape, color, material changes. Tags can be executed in the form of images made by the printing method. Hidden marks are recesses made on the label and the nature of their arrangement changes. About Species

identification signs are notified to a limited circle of consumers and regulatory authorities. Control is carried out by checking the identification of signs and comparing them with the dates of production.

The disadvantage of this method is the impossibility of determining the authenticity of products by a wide range of people, including customers, due to the lack of information on identification signs, and also because hidden identification signs cannot be verified without special equipment. Visually identifiable features may be reproduced by any person.

Thus, the known solutions do not provide the necessary protection against counterfeiting, and proper control over the production and sale of goods cannot be carried out.

The objective of the utility model is to develop a label that provides effective protection against counterfeiting, which provides an opportunity for any buyer, including those with low vision, to independently verify the authenticity of the product.

To solve this problem, a printing varnish or printing ink is applied to a label containing a paper base, using microcapsules filled with a woody substance, which make it possible to spread the odor with the label. If such a label is affixed to a bottle or packaging for one or more bottles, then the emitted odor easily allows the buyer to determine whether this product is genuine. This is also achieved due to the fact that advertising of the product and its manufacturer is accompanied by information about the corresponding smell, which is attached to the label, which serves as a criterion for the buyer to determine the authenticity of the product. In this case, the specificity and technological complexity of manufacturing labels with the property

to spread the smell, as well as the use of a special formulation of aromatic substances make it difficult to fake such a product.

In addition to the task of providing protection against counterfeiting, a useful model has solved a number of additional tasks.

The smell emitted by the label, if information on the connection of its use for a specific product of a particular manufacturer is popularized, is essentially a means of marking the goods, that is, a means of individualizing the manufacturer - its trademark.

Under these conditions, for people with low vision, the smell will serve not only as a means of determining the authenticity of the product, but also as a means of identifying it. Various types of products can be labeled with a wide range of odors. In this case, a specific type of product can be identified by the special smell characteristic of this product and a well-known consumer, which is especially important for people with low vision when purchasing goods in a self-service store.

When using labels made using printing inks or varnishes, in which microcapsules filled with an aromatic substance are introduced, the result is that the smell spreads with particular intensity at the moment of touching the label. If this is a label on a bottle, then the smell spreads at the moment when the buyer picks up the product, wanting to better consider it, since it inevitably concerns the label. The use of varnishes and paints with microcapsules introduced into them filled with an aromatic substance increases the period of time during which the label can spread an odor, since the casing of microcapsules prevents the free evaporation of the aromatic substance and does not allow diffusion of the aromatic substance through the casing of microcapsules, since the molecules of aromatic substances have large the dimensions.

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Printing with varnish or ink can be applied to the label in one or more patches, thereby saving varnish or ink. A fragment made with the possibility of smelling, may have a certain shape. The label may indicate the possibility of odor, including the product corresponding to the smell, by the usual contact with this fragment or with friction.

At the same time, one or several fragments made with printing ink or varnish, providing an odor free, can be applied along the edge of the label, that is, along its perimeter, which will lead to the release of odor in all cases when the label is touched, saving printing materials with microcapsules aromatic substances. One or more fragments can also be applied along at least one of the lateral edges of the label, which will also provide odor emission with almost every touch on the label.

The label of the bottle or its packaging can be made in the form of a ring. In this case, the smell is released when a person takes the bottle by the neck.

Examples of implementation of the useful model are illustrated by drawings.

In FIG. 1 shows a rectangular label on which printing ink is applied in one piece diagonally.

In FIG. 2 shows the label, the printing ink coating on which is applied in one fragment along one of the edges.

In FIG. Figure 3 shows a label coated with printing ink on which several fragments are applied along the edges.

In FIG. Figure 4 shows a label coated with printing ink on which several fragments are applied along one of the edges.

In the first example of the implementation of the utility model (Fig. 1), the label has

paper base and made in the form of a rectangle. Printing ink is applied in one piece 1 diagonally. If a person takes a bottle in his hand with a pillow, pour liquid from a bottle somewhere, then he touches with his hand a fragment of the coating with printing ink, into which microcapsules are filled with a fragrant substance. The shell of the microcapsules is broken and the smell of fragrant vepseptva spreads.

In the second example (Fig. 2), a printing ink coating is applied to a rectangular label with one elongated fragment 2 along the right edge. In this case, the mechanism for highlighting a fragrant substance is similar to how it occurs in the first example of the implementation of a utility model.

In the third embodiment of the utility model (Fig. 3), printing ink containing microcapsules filled with an aromatic substance is applied to a rectangular label with several fragments 3. Some of the fragments are located along the edges of the label, and one elongated horizontally along the bottom edge of the label. With this arrangement of fragments, in comparison with the first and second examples of the utility model, the smell, when a person takes the bottle in his hand, will be more likely to spread, since fragments of tinographic ink with microcapsules are located on a large area, despite the fact that the total area fragments may be smaller than the area of one fragment (first example). This saves ink with microcapsules, which differs from ordinary inks at a great cost.

More obvious is the possibility of saving printing ink with microcapsules inserted into it, if we compare the fourth embodiment of the utility model (Fig. 4) with the second example (Fig. 2). In the fourth example, several fragments 4 of fragrant paint are located along the right edge, while in the second example along the right edge there is fragrant paint in one fragment. It can be argued that the effect achieved in the second example will be provided in the fourth example.

In the fifth embodiment of the utility model (Fig. 5), the label is made in the form of a ringlet on which printing ink is applied with one fragment 5 in the center, into which microcapsules are filled with a fragrant substance. In this case, the smell will spread when a person takes a bottle by the neck, which happens at the time of purchase of goods packaged in a bottle.

The label according to all examples of the implementation of the utility model can be produced by flexographic, gravure and screen printing methods, as well as by sheet and web offset printing with or without drying. In sheet offset printing, printing inks, oil and dispersion varnishes can be used. A prerequisite for the use of printing inks with microcapsules filled with an aromatic substance is the need to seal saturated color dies and backgrounds in such a way that a sufficient number of microcapsules appear on the surface. Print saturation is directly related to the intensity of the smell.

An option is possible when an oil varnish with microcapsules is applied to a previously sealed surface during a separate operation, however, in this case, it is necessary to use an anti-marking powder. If this is not done, then

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it is possible to cure the varnish and preserve the stickiness of the surface, which is possible with oil varnishing wet on dry.

The label can be made using dispersion varnishing according to the method of "raw on wet using a varnish module in a printing machine. With this technology, the usual viscosity of the varnish is maintained, as for the case of selective varnishing of individual fragments. Moreover, in the places of application of the varnish, a matte silkiness is formed and the possibility of the surface remaining sticky if using hot air and / or infrared drying is excluded.

In the case of illustrative roll printing with hot air drying of prints for filing varnish with microcapsules, it is advisable to use an additional colorful apparatus. In this case, the varnish after application in the printing section and thermal drying will give a matte surface.

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Claims (8)

1. A label for a bottle or packaging for bottles containing a paper base coated with printing ink with printing varnish or printing ink, characterized in that microcapsules filled with a fragrant substance are pre-introduced into the printing varnish or printing ink.  2. The label for a bottle or packaging for bottles according to claim 1, characterized in that the coating with printing varnish or printing ink with microcapsules filled with a fragrant substance is applied in the form of a fragment.  3. The label for the bottle or packaging for bottles according to claim 2, characterized in that the fragment is located along the edge of the label.  4. A label for a bottle or packaging for bottles according to claim 2, characterized in that the fragment is located along at least one of the side edges of the label.  5. The label for the bottle or packaging for bottles according to claim 1, characterized in that the coating with printing varnish or printing ink with microcapsules filled with a fragrant substance is applied in several fragments.  6. The label for the bottle or packaging for bottles according to claim 5, characterized in that the fragments are located along the edge of the label.  7. A label for a bottle or packaging for bottles according to claim 5, characterized in that the fragments are located along at least one of the side edges of the label. 8. A label for a bottle or packaging for bottles according to claims 1 to 7, characterized in that it is made in the form of a tint.