RU21837U1 - ADVERTISING AND INFORMATION SYSTEM - Google Patents

Abstract

An advertising and information system consisting of a carrier and an advertising device with an information message placed on it, which is a specially equipped billboard and / or prepared surface, with the possibility of replacing an information message, the advertising device having a different form: plates, curbstones, signs, billboards , banners, banners, banners, button, dynamic display, luminous, laser, traveling wave and information on the advertising device is arranged, presented and executed texts m and / or music message, and the information message is presented in any of the combinations of alphabetic, digital, graphic, audio, video, cinema and / or moving, speaking, located inside and / or outside the media with the possibility of highlighting, information messages of different contents present sequentially, characterized in that as the carrier of the advertising device use gas stations, car washes and / or supermarkets, their premises, architectural and engineering elements and items with devices, separately toyaschie facilities, fuel dispensers, functional buildings, free territory of filling stations, car washes and / or a supermarket and a green zone.

Description

ADVERTISING AND INFORMATION SYSTEM

The utility model relates to advertising, in particular to the presentation and placement of advertising and can be used to distribute advertising information in places of mass use, namely for installation at gas stations, car washes and / or supermarkets.

The system is mounted in the form of banners on racks along the route to the gas station, in the form of ground-mounted advertising installations and / or advertising installations on poles in the free territory of the gas station and / or in the green zone, in the form of indoor and outdoor advertising of the premises of the gas station, in the form of advertising tablets on fuel dispensers etc. etc.

The invention is known (DE No. 04320472, G 09 F 19/16, 12/22/94) "Visual advertising information system.

This information system is accessible, clear, modern, but too complicated, saturated with all kinds of devices for its functioning, namely: video projectors or slide projectors in combination with various alphanumeric devices. Among other things, a fast projection system with one or more deflecting mirrors is provided in the housing.

This known system is mounted in a housing installed only on or in front of an advertised building. It is not possible to install such a complex system anywhere in a gas station.

The invention is also known (DE No. 09702396, G 09 F 25/00, 08/06/98) "A place for advertising, in which consumer goods are used as a place for advertising, namely bottle openers, lighters, etc. .p., with a section of the housing on which the functional element of the consumer goods item is located. On such a section of the housing there is a recording device for sound or speech with a playback element, and the recording and / or playback device itself can be switched on using a trigger element.

This known invention is complicated by sound recording and reproducing devices and a triggering element. This invention is used only on small, pocket-sized household items and information comes only of one type, using sound or speech.

The closest in technical essence is the application for a utility model

(RU No. 2001114339 (015209) dated May 16, 2001, St. Petersburg - 14504, OFE (2434369 dated June 4, 2001) “The advertising medium consists of a medium and an advertising device with an information message placed on it, which is a specially equipped billboard and / or prepared surface, with the possibility of replacing an information message Information on an advertising device is arranged, presented visually and made with text and / or graphic image, in the form of a sound series represented by text and / or music message. The message is located on the media of the advertising device with the possibility of highlighting. The information message is located inside and / or outside the media. Information messages of different contents

present sequentially. As a carrier, parts and / or means, objects, engineering devices, utilities of residential buildings, stairways, architectural and engineering elements of the main entrances of residential buildings are used. The information message is presented in any of the combinations of alphabetic, digital, graphic and audio forms and / or moving, speaking. The advertising device has a different look: stickers, billboards, cabinets, etc., etc.

Using the proposed means for advertising allows you to get the highest advertising effect, more effective and profitable in comparison with other means for advertising installed in places of a residential building.

The main disadvantage of the well-known utility model - “Means for advertising is that it works effectively only in places of a residential building, but not at gas stations, car washes and supermarkets,

The objective of the utility model is to increase the effectiveness of advertising installed at gas stations, car washes and / or supermarkets.

This task is achieved by the fact that in an advertising and information system consisting of a carrier and an advertising device with an information message placed on it, which is a specially equipped shield and / or prepared surface, with the possibility of replacing the information message. The advertising device has a different look: plates, curbstones, signs, billboards, banners, banners, banners, buttons, dynamic displays; luminous, laser, traveling wave.

Information on the advertising device is arranged, presented and executed in text and / or graphic image; in the form of a sound series represented by a text and / or musical message

An informational message is presented in any of the combinations of alphabetic, digital, graphic, audio, video, movie types and / or moving, speaking.

The information message is located on the media with the ability to highlight.

The information message is located inside and / or outside the medium.

Information messages of different contents are presented sequentially.

Functional buildings are used as carriers

gas station, car wash and / or supermarket, their premises, architectural and engineering elements and objects with devices, freestanding facilities, fuel dispensers, free territory of the filling station, car wash and / or supermarket and green area.

The use as a carrier of an advertising device of the functional buildings of the filling complex, washing and / or supermarket, their premises, architectural and engineering elements and objects with devices, separate structures, fuel dispensers, the free territory of the filling station, washing and / or supermarket and green zone allow to expand the circle of information consumers by vehicle owners and by transmitting information to relatives, friends, acquaintances, passers-by.

An advantage is also the ability to present advertising information in any of the combinations of alphabetic, digital, graphic and audio forms and / or moving, speaking.

The type of information message is different, depending on the need, technical level, style and design,

In general, due to the combination of distinctive features, the creation of such an advertising and information system is achieved that will significantly increase the effectiveness of advertising by expanding the use of public places by vehicle owners.

The most detailed advertising and information system is presented schematically in the figures, which depict the placement of information on various types of media.

Fig. 1 - general view of advertising at gas stations, car wash, supermarket

I- media advertising device

II- advertising device

III- informational message

Fig. 2 - Fig. 2.1 - advertising on supports, poles, advertising on fuel dispensers

Fig. 2 - Fig. 2.2 (1) - advertising banner

(2) - plates on fuel dispensers Fig. 2 - Fig. 2.3 (3) - advertising on poles

(4) - a poster on the glass of a gas station building

Fig. 3 - advertising inside and outside the functional buildings, their architectural and engineering elements, rooms and objects with devices Fig. 4 - advertising in the free territory of the filling station and the green zone

The advertising and information system creates an effect as follows (Fig. 1): as the carrier of the advertising device (1), the funds available at any gas station, car wash and / or supermarket, engineering devices, poles, supports, various structures, functional buildings, their architectural -engineering elements, rooms and objects with devices, the free territory of the gas station and the green zone. Advertising media (II) are placed on the carrier (I) (Fig. 1) in the form of prepared surfaces or billboards. As an advertising device, as a rule, a part of the medium is used.

Advertising devices (II) are equipped with informational messages

Information messages (III) are located in various places, various types of carriers of the territory of a gas station, a sink and / or a supermarket.

During the time required to move the consumer through the territory of the filling station, washing and / or supermarket, the information acts on him, creating an installation orienting him on the use of advertised items and services.

As a result, due to the unconventional location of the information message throughout the filling station, washing and / or

(6) - a poster on the wall inside the gas station

(7) - extension on supports at the exit of the filling station

(8) - ground light advertising design

(9) - stretching on supports at the entrance of a gas station

the supermarket and when moving the user of the vehicle either by technique or on foot to the destination (gas stations, dispensers, cafes, bars, car wash, etc., etc.), the advertising and information system will be most effective.

In addition to the received advertising effects, using indirect or related advertising elements, the information message can be highlighted, and the text (message) can be duplicated by sound advertising. (Fig. 1, Fig. 4).

Using the proposed advertising and information system allows you to get the highest advertising effect in the places of mass use of vehicle owners, more efficient and profitable in comparison with other advertising information systems.

A positive effect arises due to a specific target audience, the most affluent category of persons - users of vehicles.

An additional effect is also the duration of the advertising contact (filling stations, a car wash and / or a supermarket are open around the clock), the location of advertisements in busy places and the secondary impact of who is in the station, a car wash and / or a supermarket, who passes by and passes to whom.

1. German patent No. 04320472, G 09 F 19/16, 12/22/94, "Visual advertising information system.

2. German patent No. 09702496, G 09 F 25/00, 08/06/98, "Place for advertising.

3. Application for a utility model of the Russian Federation No. 2001114339, input. 015209 dated June 4, 2001. “Means for advertising.

Utility Model Formula

An advertising and information system consisting of a carrier and an advertising device with an information message placed on it, which is a specially equipped shield and / or prepared surface, with the possibility of replacing an information message. The advertising device has a different look: plates, curbstones, signs, billboards, banners, banners, banners, buttons, dynamic displays; luminous, laser, traveling wave.

Information on the advertising device is arranged, presented and executed by text and / or music message.

The information message is presented in any of the combinations of alphabetic, digital, graphic, audio, video, movie types and / or

moving, talking.

The information message is located on the media with the ability to highlight;

The information message is located inside and / or outside the medium;

Information messages of different contents are presented sequentially, DIFFERENT THAT as a carrier of an advertising device use gas stations, car washes and / or supermarkets, their premises, architectural and engineering elements and objects with devices, freestanding structures, fuel dispensers, functional buildings, free the territory of the filling station, car wash and / or supermarket and the green zone.

Claims (1)

An advertising and information system consisting of a carrier and an advertising device with an information message placed on it, which is a specially equipped billboard and / or prepared surface, with the possibility of replacing an information message, the advertising device having a different form: plates, curbstones, signs, billboards , banners, banners, banners, button, dynamic display, luminous, laser, traveling wave and information on the advertising device is arranged, presented and executed texts m and / or music message, and the information message is presented in any of the combinations of alphabetic, digital, graphic, audio, video, cinema and / or moving, speaking, located inside and / or outside the media with the possibility of highlighting, information messages of different contents present sequentially, characterized in that as the carrier of the advertising device use gas stations, car washes and / or supermarkets, their premises, architectural and engineering elements and items with devices, separately toyaschie facilities, fuel dispensers, functional buildings, free territory of filling stations, car washes and / or a supermarket and a green zone.