KR200425664Y1 - Apparatus for display of Train service information with moving picture screen - Google Patents

Apparatus for display of Train service information with moving picture screen Download PDF

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Publication number
KR200425664Y1
KR200425664Y1 KR2020060015222U KR20060015222U KR200425664Y1 KR 200425664 Y1 KR200425664 Y1 KR 200425664Y1 KR 2020060015222 U KR2020060015222 U KR 2020060015222U KR 20060015222 U KR20060015222 U KR 20060015222U KR 200425664 Y1 KR200425664 Y1 KR 200425664Y1
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destination
platform
subway
video advertising
video
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KR2020060015222U
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Korean (ko)
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황규철
변문기
김영훈
이정환
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주식회사 미디어쿼터스
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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/35—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being liquid crystals
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Chemical & Material Sciences (AREA)
  • Crystallography & Structural Chemistry (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Train Traffic Observation, Control, And Security (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

본 고안은 동영상 광고 매체로써 동영상 광고부를 구비한 지하철 행선게시장치에 관한이다.The present invention relates to a subway destination posting device having a video advertising unit as a video advertising medium.

상기 본 고안은 플랫폼에 설치된 몸체; 상기 플랫폼에 진입할 열차의 행선지를 알려주기 위해 몸체 전후면에 배치된 한쌍의 행선안내부; 및, 상기 한쌍의 행선안내부 일측에 각각 배치되는 동영상 광고부;를 포함하는 것을 특징으로 한다.The present invention is a body installed on the platform; A pair of destination guides disposed on the front and rear of the body to inform the destination of the train to enter the platform; And a video advertisement unit disposed at one side of the pair of destination guide units.

플랫폼, 지하철, 행선안내, 동영상 광고, PDP, LED Platform, Subway, Destination Guide, Video Advertising, PDP, LED

Description

동영상 광고부를 갖는 지하철 행선안내 게시장치 {Apparatus for display of Train service information with moving picture screen}Subway route guide post device with video advertising unit {Apparatus for display of Train service information with moving picture screen}

도 1은 본 고안에 따른 동영상 광고부를 갖는 지하철 행선안내 게시장치가 플랫폼에 배치된 상태를 나타내는 사시도,1 is a perspective view showing a state in which a subway route guide post device having a video advertising unit according to the present invention is disposed on the platform,

도 2은 본 고안에 따른 동영상 광고부를 갖는 지하철 행선안내 게시장치를 나타내는 사시도이다.Figure 2 is a perspective view showing a subway destination guide post device having a video advertising unit according to the present invention.

*도면 내 주요부분에 대한 부호설명** Description of Signs for Main Parts in Drawings *

10: 몸체 11: 행선안내부10: Body 11: Destination Guide

20: 동영상 광고부20: Video advertising department

본 고안은 지하철 행선게시장치에 관한 것으로, 특히 동영상 광고 매체로써 동영상 광고부를 구비한 지하철 행선게시장치에 관한이다.The present invention relates to a subway destination posting device, and more particularly to a subway destination posting device having a video advertising unit as a video advertising medium.

일반적으로 TV는 동영상을 통한 생동감 있는 메시지와 신속한 정보전달 등의 특성으로 일반 대중에게 가장 광범위하게 다가갈 수 있는 매체로 인정받고 있으며 이에 따라 TV 광고 시장 역시 전체 광고 시장에서 가장 큰 부분을 차지하고 있다. In general, TV is recognized as the most widely accessible medium for the general public due to its characteristics such as lively messages and quick information transmission through video, and accordingly, the TV advertising market also occupies the largest portion of the entire advertising market.

하지만 근래 들어 기업들은 비용절감 차원에서 비싼 TV 광고의 비중을 줄이고 광고전략을 다양화하고 있는 추세이며 이에 따라 기존의 TV에 적용되었던 동영상물을 상영할 수 있는 보조 매체에 대한 필요성이 크게 증대되고 있다.Recently, however, companies have been reducing the proportion of expensive TV advertisements and diversifying their advertising strategies in order to reduce costs, and as a result, there is a growing need for an auxiliary medium that can display moving images applied to TV. .

현재 적용되고 있는 대표적인 동영상 광고 보조 매체로는 옥외용 대형 LED 전광판 및 대형 실내 공간에 사용되는 100인치 급 이상의 대형 실내용 LED 전광판이 있다.Representative video advertising auxiliary media currently applied include large outdoor LED display boards for outdoor use and large indoor LED display panels of 100 inches or more used in large indoor spaces.

이밖에도 실내용 동영상 광고 매체로써 PDP나 LCD, 프로젝터 등을 사용하는 경우가 있으나 낮은 휘도와 기기의 내구성 문제로 인해 광고 매체로써 크게 효과를 거두지는 못하고 있는 상황이다.In addition, PDP, LCD, projector, etc. may be used as a video advertisement medium for indoor use. However, due to low brightness and durability of the device, it is not effective as an advertisement medium.

하지만 이러한 옥외 동영상 광고 매체는 광고 주목률이 상대적으로 떨어진다는 단점을 가지고 있다.However, such outdoor video advertising media has a disadvantage in that the attention rate of the advertisement is relatively low.

상기한 문제점을 해결하기 위해, 본 고안은 지하철 플랫폼에 사용되는 동영상 광고 매체로써 지하철 행선안내 게시장치에 동영상 광고부를 구비한 지하철 행선게시장치를 제공하는 데 그 목적이 있다.In order to solve the above problems, the present invention is to provide a subway destination market value equipped with a video advertising unit in the subway destination information posting device as a video advertising medium used in the subway platform.

상기한 목적을 달성하기 위해, 본 고안은 플랫폼에 설치된 몸체; 상기 플랫폼에 진입할 열차의 행선지를 알려주기 위해 몸체 전후면에 배치된 한쌍의 행선안내부; 및, 상기 한쌍의 행선안내부 일측에 각각 배치되는 동영상 광고부;를 포함하는 것을 특징으로 하는 지하철 행선게시장치를 제공한다.In order to achieve the above object, the present invention is a body installed on the platform; A pair of destination guides disposed on the front and rear of the body to inform the destination of the train to enter the platform; And a video advertisement unit disposed at one side of the pair of destination guide units.

이 경우, 상기 동영상 광고부는 고해상도 LCD, PDP 및 LED 중 어느 하나 인 것을 특징으로 하며, 바람직하게는 실내용 LED로 이루어지는 것이 바람직하다.In this case, the video advertising unit is characterized in that any one of a high-resolution LCD, PDP and LED, preferably made of indoor LED.

또한, 상기 행선안내부는 해당 플랫폼으로 진입 예정인 3대 이상의 열차정보를 디스플레이할 수 있으며, 애니메이션으로 디스플레이 되는 것도 물론 가능하다.In addition, the destination guide may display three or more train information to be entered into the platform, it is also possible to be displayed as an animation.

이하, 본 고안에 따른 지하철 행선게시장치를 첨부한 도면을 참고하여 설명하면 다음과 같다.Hereinafter, described with reference to the accompanying drawings of the subway market crab according to the present invention.

도 1은 본 고안에 따른 동영상 광고부를 갖는 지하철 행선안내 게시장치가 플랫폼에 배치된 상태를 나타내는 사시도이고, 도 2은 본 고안에 따른 동영상 광고부를 갖는 지하철 행선안내 게시장치를 나타내는 사시도이다.Figure 1 is a perspective view showing a state of the subway route guide post device having a video advertising unit according to the present invention, Figure 2 is a perspective view showing a subway route guide system having a video advertising unit according to the present invention.

본 고안에 따른 지하철 행선안내 게시장치는, 도 2와 같이, 몸체(10), 행선안내부(11) 및 동영상 광고부(20)를 포함한다.Subway routing guide device according to the present invention, as shown in Figure 2, the body 10, the destination guide portion 11 and the video advertising unit 20.

몸체(10)는 대략 직육면체로 이루어지며, 승객이 용이하게 인지할 수 있도록 도 1과 같이, 지하철 플랫폼의 천정에 설치된다.Body 10 is formed of a substantially rectangular parallelepiped, and is installed on the ceiling of the subway platform, as shown in Figure 1 so that passengers can easily recognize.

행선안내부(11)는 플랫폼에 진입이 예상되는 열차의 행선지를 알려주기 위한 것으로, 몸체(10) 전후면에 각각 배치된다.The destination guide part 11 is for informing the destination of the train that is expected to enter the platform, and is disposed on the front and rear surfaces of the body 10, respectively.

또한, 행선안내부(11)는 해당 플랫폼으로 진입 예정인 3대∼5대 정도의 열차정보(접근, 도착, 출발)를 디스플레이할 수 있으며, 이로써 행선안내에 대한 주목률을 높임과 동시에 동영상 광고부(20)로의 광고 주목률도 동반 상승할 수 있도록 한다. 더욱이 행선안내부(11)는 행선안내를 애니메이션으로 디스플레이함에 따라 행선안내에 대한 주목률을 높이고 이를 통해 광고 주목률도 동반 상승할 수 있다.In addition, the destination guide unit 11 may display three to five train information (access, arrival, departure) to enter the platform, thereby increasing the attention rate for the destination guide and at the same time video advertising unit ( In addition, the ad's attention rate should also rise. Furthermore, the destination guide unit 11 may display the destination guide in animation, thereby increasing the attention rate for the destination guide, and thereby increasing the advertisement attention rate.

동영상 광고부(20)는 상기 한쌍의 행선안내부(11) 일측에 각각 배치된다. 이 경우, 상기 동영상 광고부(20)는 LCD, PDP, LED 등이 모두 가능하며 특히 고해상도 실내용 컬러 LED를 사용할 경우 LED의 높은 휘도 및 내구성, 유지보수 특성으로 인해 더욱 큰 효과를 보장할 수 있다.The video advertisement unit 20 is disposed at one side of the pair of destination guides 11, respectively. In this case, the video advertising unit 20 can be all LCD, PDP, LED, etc., especially when using a high-resolution indoor color LED can ensure a greater effect due to the high brightness, durability, maintenance characteristics of the LED. .

상기한 본 고안에 있어서는 고해상도 LED 전광판을 지하철 행선안내게시장치마다 설치함으로써 다음과 같은 특성을 효과를 기대할 수 있다.In the present invention described above, by installing a high-resolution LED signboard for each subway destination guide posting device it can be expected the effect of the following characteristics.

첫째, 고해상도 실내용 LED 전광판의 높은 휘도 및 명도비로 인한 광고 임펙트 효과와, 둘째, 고해상도 실내용 LED 전광판의 높은 신뢰성 및 간편한 유지보수 특성으로 원활한 광고 방영이 용이하고, 셋째, 고해상도 실내용 LED 전광판의 넓은 시야각과 긴 가시청 거리로 인해 플랫폼에 대기 중인 전체 인원들에 대한 광고 시청이 가능하며, 넷째, 행선안내시스템과 동영상 광고 표출부가 같이 설치됨으로 인해 광고의 강제 시청 효과를 얻을 수 있다.First, the advertising impact effect is high due to the high brightness and brightness ratio of the high resolution indoor LED signboard, and second, the high reliability and easy maintenance characteristics of the high resolution indoor LED signboard make it easy to air commercials. Due to the wide viewing angle and long viewing distance, it is possible to watch advertisements for all the people waiting on the platform. Fourth, it is possible to obtain the forced viewing effect of advertisements by installing the destination guidance system and the video advertisement display unit.

이상에서는 본 고안을 특정의 바람직한 실시예를 예를 들어 도시하고 설명하였으나, 본 고안은 상기한 실시예에 한정되지 아니하며 본 고안의 정신을 벗어나지 않는 범위 내에서 당해 고안이 속하는 기술분야에서 통상의 지식을 가진 자에 의해 다양한 변경과 수정이 가능할 것이다.In the above, the present invention has been illustrated and described with reference to specific preferred embodiments, but the present invention is not limited to the above-described embodiments and the general knowledge in the technical field to which the present invention belongs without departing from the spirit of the present invention. Various changes and modifications will be possible by those who have the same.

Claims (4)

플랫폼에 설치된 몸체;A body installed on the platform; 상기 플랫폼에 진입할 열차의 행선지를 알려주기 위해 몸체 전후면에 배치된 한쌍의 행선안내부; 및,A pair of destination guides disposed on the front and rear of the body to inform the destination of the train to enter the platform; And, 상기 한쌍의 행선안내부 일측에 각각 배치되는 동영상 광고부;를 포함하는 것을 특징으로 하는 동영상 광고부를 갖는 지하철 행선안내 게시장치.And a video advertisement unit disposed on one side of the pair of destination guide units. 제1항에 있어서,The method of claim 1, 상기 동영상 광고부는 고해상도 LCD, PDP 및 LED 중 어느 하나 인 것을 특징으로 하는 동영상 광고부를 갖는 지하철 행선안내 게시장치.Wherein the video advertising unit has a high-definition LCD, PDP and LED subway route guide system having a video advertising unit, characterized in that any one. 제1항에 있어서,The method of claim 1, 상기 행선안내부는 해당 플랫폼으로 진입 예정인 3대 이상의 열차정보를 디스플레이하는 것을 특징으로 하는 동영상 광고부를 갖는 지하철 행선안내 게시장치.Wherein the destination guidance unit subway guidance guide device having a video advertising unit, characterized in that to display the information of three or more trains to enter the platform. 제1항에 있어서,The method of claim 1, 상기 행선안내부는 애니메이션으로 디스플레이 되는 것을 특징으로 하는 동영상 광고부를 갖는 지하철 행선안내 게시장치.Wherein the destination guide is a subway destination guide post device having a video advertising unit, characterized in that displayed in the animation.
KR2020060015222U 2006-06-07 2006-06-07 Apparatus for display of Train service information with moving picture screen KR200425664Y1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101214717B1 (en) * 2011-02-08 2012-12-21 주식회사 우진기전 The lamp for express condition of flatform screen door

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101214717B1 (en) * 2011-02-08 2012-12-21 주식회사 우진기전 The lamp for express condition of flatform screen door

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