RU191946U1 - The device of mobile visual advertising in a car - Google Patents

Abstract

The invention relates to the field of advertising on land vehicles, namely a passenger car. A device for mobile visual advertising on a passenger car, comprising an LED screen mounted on a pipe frame, which is fastened with loops to the stiffeners of the trunk of the car, and the LED screen is made in the form of a lateral surface of the cylinder, which is mounted on a frame representing the lower and upper bases of the cylinder, connected by vertical beams of rectangular pipes, for demon tration on-screen color picture of the left rear corner of avtomobilya.Tehnicheskim result is an increase in the male advertising audience with increasing duration of the demonstration infomercial. 1 ill.

Description

The utility model relates to the field of advertising on land vehicles, namely a passenger car.

A device for advertising on the roof and / or hood of a vehicle is known (Patent RU 64417, IPC G09F 21/00, Published June 27, 2007 Bull No. 18), made in the form of an advertising product and / or a product of a plastic material with luminescent properties, with this its size is equal to or proportional to the size of the advertised product and / or product.

The disadvantage of this device is the low coverage of the advertising audience with a low duration of the demonstration of the commercial.

The closest is a device for mobile visual advertising in a car (Patent RU 124429, IPC G09F 21/04, Published 01/20/2013 Bull No. 2), the device is equipped with a frame, which is connected via loops with an advertising medium, mounted on the trunk lid of a car and fixed in technological holes, the frame consists of metal profiles, its side profiles are connected by upper, lower jumpers, a metal plate and are bent below at an angle of no more than 90 ° in the form of paws with a serrated surface, while The metallic plate has holes that match the location and size of the technological holes for mounting on the car trunk lid, on the side of the frame adjacent to the car trunk lid, gaskets are attached, the advertising medium is made of aluminum snapping profile.

The disadvantage of this device is the low coverage of the advertising audience with a low duration of the demonstration of the commercial.

The technical result of the utility model is to increase the coverage of the advertising audience with an increase in the duration of the demonstration of the commercial.

The technical result is achieved in a device for mobile visual advertising on a passenger car, comprising an LED screen fixed on a pipe frame, which is fastened with loops to the stiffness beams of the car trunk, the LED screen being made in the form of a side surface of the cylinder, which is mounted on a frame representing the lower and the upper base of the cylinder, connected by vertical beams of rectangular pipes, to demonstrate on the screen a color picture from the left rear corner of the car.

Distinctive features are:

LED screen is made in the form of a side surface of the cylinder, allowing an increase in the coverage of the advertising audience

an LED screen in the form of a lateral surface of the cylinder is mounted on a frame representing the lower and upper bases of the cylinder, connected by vertical beams of rectangular pipes, which provides reliable fastening of the elements of the flexible LED screen to increase the duration of the demonstration of the commercial;

demonstration on the screen of a color picture from the left rear corner of the car gives an increase in the covered advertising audience with an increase in the duration of the demonstration of the commercial.

Comparison of the proposed solution with an analogue and prototype did not allow to identify in them the features that distinguish the claimed solution, which allows us to conclude that the criterion of "novelty".

FIG. illustrates a device for mobile visual advertising on a car mounted on the roof of a car 1, is mounted on the stiffness beams of the trunk 2 using hinges, contains a metal frame 3 and a flexible LED screen 4.

Advertising is displayed on a LED screen using a portable storage device.

An increase in the coverage of the advertising audience with an increase in the duration of the demonstration of the commercial is achieved by changing the vertical flat screen to cylindrical, increasing the density of observers per unit time and the length of time in which the observer spends watching the commercial.

The beginning of the movement of the color picture from the left rear corner of the car is due to the fact that this point is a less visible place on the screen from the point of view of the audience.

Installation and operation of the device is as follows.

Installation of a mobile advertising structure is performed in the following sequence. Initially, the contour of the lower and upper bases of the cylinder is rolled on a roll from a rectangular pipe. The size of the diameter of the circumference of the base of the cylinder is taken from the condition of not more than the width of the car body, ensuring compliance with the dimensions of the safety of the car. The contour of the lower base of the cylinder is fixed on the platform using loops for the stiffness beams of the trunk 2 of the car and, thus, a mobile advertising structure can be installed and removed from the roof 1 of the car in a short time with the trunk. Between themselves, the contours of the frame 3 of the lower and upper bases of the cylinder are connected by vertical beams from a rectangular pipe into a circular one, creating a mounting base for the device in the form of a frame 3. The distance between the vertical beams provides the installation of LED screen modules 4. The length of the vertical beam is taken as a multiple of the length of the composite modules of the LED screen . A modular LED screen 4 is made by compiling a seamless screen of modules at the source [3] with a variable bend along the circular base of the cylinder at the source [4].

On the contour of the upper base of the cylinder, the conical roof of the advertising construction device is installed (not shown in FIG.). The roof surface is covered with sheets of metal with fastening to contour beams. The roof is executed with a small visor that excludes water from entering the screen.

Starting with warming up the car, its movement and parking, the picture is displayed on a cylindrical LED screen that allows you to reach a large audience: passengers of a passing stream of cars, provided that their speed is either more or less, passengers of cars of oncoming traffic, pedestrians from anywhere review. An advertising video is displayed using the electronic storage device, while the car on which the device is located moves at a predetermined speed of 30-40 km / h, this speed allows the audience to fully see the advertising video and the car moves along the specified route, which allows increase in the coverage of the advertising audience with an increase in the duration of the demonstration of the commercial.

A taxi driver can work on this car, combining the work of a mobile advertising device and passenger transportation services, then the cost of advertising and passenger transportation services will be minimal in their markets, which will lead to maximum demand.

Information sources.

1. Patent RU 64417, IPC G09F 21/00 Published on June 27, 2007 Bull No. 18.

2. Patent RU 124429, IPC G09F 21/04, Published 01.20.2013 Bull No. 2.

3. Patent RU No. 2222750, Cl. F 21 V 19/00, published 01/27/2004 Bull. Number 3.

4. https://ledpr.ru/video_screens.html.

Claims (1)

A device for mobile visual advertising on a passenger car, comprising an LED screen fixed on a pipe frame, which is fastened with loops to the stiffness beams of the car trunk, characterized in that the LED screen is made in the form of a side surface of the cylinder, which is mounted on a frame representing the lower and the upper base of the cylinder, connected by vertical beams of rectangular pipes, to demonstrate on the screen a color picture from the left rear corner of the car.

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