JP2012118106A - Advertisement method in land transport vehicle - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a novel advertisement method in land transport vehicles improving the advertisement effect by using a vehicle body of a land transport vehicle as an advertisement medium and using a light-emitting diode plate as an advertisement billboard, and moving advertisement information by scrollingly displaying the advertisement information when running or stopping the land transport vehicle.SOLUTION: This advertisement method in the land transport vehicle includes: installing a light-emitting diode plate 2, as an advertisement billboard, on a vehicle body outside surface 4 excluding a window part 3 of a shuttle bus 1 as a land transport vehicle; and scrollingly lighting and displaying advertisement information on the light-emitting diode plate 2. The light-emitting diode plate 2 is installed rearward a driver's seat in the shuttle bus 1 as the land transport vehicle and the light-emitting diode plate 2 is installed to be fitted within the total width dimension and the total height dimension of the land transport vehicle to be installed.

Description

  The present invention uses a vehicle body of a land transportation vehicle itself as an advertising medium in various land transportation vehicles such as a route bus, a chartered bus, a tram, etc., and uses a light emitting diode plate as an advertising bulletin board. The present invention relates to an advertising method for a new land traffic vehicle in which advertising information is moved by scrolling and displaying advertising information when the vehicle is stopped, thereby improving advertising effectiveness.

  Buses are an important transportation system that plays a role in public transportation for transporting large numbers of passengers, and are widely used as a foot in everyday life. Recently, coupled with the nationwide expansion of expressways, long-distance and long-time rides have increased dramatically as the flagship of intercity traffic. However, as usual, route buses for daily life such as commuting, attending school, shopping, etc. are also used as a foot of everyday life. Similarly, trams are also used as a foot in everyday life. For this reason, land transportation vehicles such as route buses, trams, community buses, chartered buses, highway buses, taxis, trucks, delivery cars and trains are the most commonly seen in town in daily life and are generally popular. It can be said that transportation.

  The use of these land transportation vehicles as advertising media has been widely used in the past, and there is also provided means for using a film instead of a hanging signboard in a car, a paint signboard outside the car, a paint on the car body itself, or paint. Yes. Also, a magnetic advertising board having an advertising surface on a printed sheet that is attached to the outside of some vehicles such as buses, trucks, taxis and various trains, and is composed of a printed sheet made of vinyl. Is also provided with a vehicle-mounted magnet advertising board consisting of an advertising board body having an advertising surface on the front surface and coated with a liquid magnetic sheet with high magnetic force mixed with a magnetic alloy powder and an adhesive on the back surface. (Patent Document 1).

  Furthermore, instead of hanging advertisements installed on various buses, trains, etc., vehicle side advertisements outside the vehicle, paint advertisements, etc., mobile panels with built-in mobile phone functions and personal computer function devices are installed inside and outside the vehicle. There is also provided a bulletin board outside the vehicle using a mobile panel that is installed in the mobile panel and transmits an advertisement video to the mobile panel by radio from outside (Patent Document 2).

JP 2010-160457 JP 2010-26474 A

  However, in the above-described advertising method using a hanging signboard in a car, a paint signboard outside the car, a paint or film on the car body itself, or a magnetic advertising board shown in Patent Document 1, the advertisement medium lacks freshness and is constant. Since only a large amount of advertisement information can be posted, there is little appeal to the viewer. In addition, it takes time to update the contents of advertisements, and since it is not possible to post the latest advertisement information with the timing, it is less likely to attract the attention of the viewer. That is, since there is no flexibility in changing the advertisement content, the advertisement period may be long and the advertisement content may become obsolete.

  Moreover, if the advertising board outside a vehicle by the mobile panel shown in patent document 2 is used, advertisement information can be freely updated to the latest advertisement information from a remote place, and the amount of advertisement to be displayed is not limited. However, it requires a large amount of capital investment, and it is not easy to see as an advertising signboard installed outside a land traffic vehicle that repeats running and stopping, and may attract attention from pedestrians and other traveling vehicles. Have difficulty.

  As an advertising means that can easily attract the attention of viewers outdoors and easily transmit advertising information, and scroll the advertising information to constantly update or change the advertising information. An advertising bulletin board using a diode is known. For example, a scene in which news and product information is scroll-displayed on an advertising bulletin board installed on the outer wall of a building is well known.

  Conventionally, outside of a bus such as a route bus or a chartered bus, it was not allowed to run while scrolling various information using light emitting diodes under the road transportation method. Information transmission using light-emitting diodes on buses was permitted to display destinations in orange colors only when the doors were opened when the vehicle was stopped. For this reason, in a land transportation vehicle such as a bus, an advertisement bulletin board using a light emitting diode that emits light while scrolling advertisement information is not provided.

  However, due to recent deregulation, light-emitting diodes can be turned on while a land traffic vehicle such as a bus is running. Land transportation vehicles, especially route buses, generally travel around or reciprocate through the main streets of the city, and because the body is large, it is easy to catch the eyes of pedestrians and traveling vehicles, making it an excellent mobile advertising medium. You can say that. Therefore, the present inventors have obtained the idea of solving the problem of the advertising method in the conventional land traffic vehicle by combining the light-emitting scroll display by the light-emitting diode that is deregulated with the land traffic vehicle such as a route bus.

  In order to solve the conventional problems based on the above idea, the present inventors use the vehicle body itself of a land transportation vehicle such as a bus as an advertising medium, and use a light emitting diode plate as an advertising bulletin board. It is an object of the present invention to provide an advertising method for a new land traffic vehicle in which advertisement information is scrolled and displayed when the vehicle is traveling or stopped, thereby improving advertising effectiveness by moving the advertisement information.

  In order to achieve the above object, the present invention provides a light-emitting diode plate as an advertising bulletin board on the outer surface of a vehicle body excluding a window in a land traffic vehicle, and displays the light on the light-emitting diode plate while scrolling advertisement information. Provided based on advertising methods in vehicles. Then, the light emitting diode plate is installed behind the driver's seat in the land transportation vehicle, and the light emitting diode plate is disposed so as to be within the full width and height of the land transportation vehicle to be installed.

  In addition, one or a plurality of light emitting diode plates having a height of 400 mm and a width of 3000 mm or less are installed as light emitting diode plates, and character or graphic information is used as advertisement information. Furthermore, the scroll speed of the advertisement information is changed according to the travel speed of the land traffic vehicle, and the advertisement information is changed according to the travel time of the land traffic vehicle. Route buses, community buses, charter buses, express buses, taxis, trucks, delivery cars, trains or trams are used as land transportation vehicles.

  According to the present invention, various advertising information is scrolled on the light emitting diode plate installed on the outer surface of the body of a land traffic vehicle such as a large-sized route bus that is easy to touch, both when the land traffic vehicle is moving and when it is stopped. Since it is displayed, it is easy to draw not only pedestrians but also other people such as people riding in other vehicles, so the advertising effect is high. In other words, in a moving land traffic vehicle, since the advertisement is performed by an unprecedented novel method of displaying scrolling advertisement information, the impact is strong and the advertisement effect is high. Moreover, since the advertisement information is scroll-displayed using the light-emitting diode plate, there is no limitation on the information to be displayed, and infinite advertisement information can be displayed.

  Furthermore, since the advertisement information to be displayed can be quickly exchanged, the latest advertisement information that has acquired time can be displayed. That is, it is possible to give flexibility to change of advertisement information. Further, since the advertisement information to be displayed is electronic data, the running cost for changing the advertisement information and repairing the advertisement information, which has been necessary in the past, is unnecessary, and the advertisement cost can be reduced. Furthermore, a single light emitting diode plate can be shared by a plurality of advertisers, and the conventional limited advertising information posting area can be expanded infinitely. Further, the present invention is not limited to the route bus and can be widely applied to any land transportation vehicle.

The side view of the land transportation vehicle which implemented the advertising method in the land transportation vehicle concerning the present invention. The principal part sectional drawing which shows the example of mounting | wearing of a light emitting diode plate. The chart figure which shows the advertising method concerning this invention.

  An embodiment of an advertising method in a land transportation vehicle according to the present invention will be described below with reference to the drawings. FIG. 1 is a side view of a land traffic vehicle in which an advertising method for a land traffic vehicle according to the present invention is implemented. In the figure, reference numeral 1 denotes a route bus as a land transportation vehicle. In the present embodiment, the route bus 1 is used as a land transportation vehicle. However, as a land transportation vehicle to which the present invention can be applied, in addition to the route bus 1, a bus vehicle such as a community bus, a reserved bus, and a high-speed bus, Or a taxi, truck, delivery car, train or tram.

  One or a plurality of light-emitting diode plates 2 using light-emitting diodes (LED Light Emitting Diodes) as advertising billboards are installed on the vehicle body outer surface 4 excluding the window 3 behind the driver's seat of the route bus 1. In the illustrated example, the light-emitting diode plates 2a and 2b are installed on the vehicle body outer surface 4 below the window 3 with the door 5 in between, and the light-emitting diode plate 2c is installed on the roof portion in parallel with the vehicle outer surface 4. Similarly, one or a plurality of light emitting diode plates 2 (not shown) are installed on the opposite side of the vehicle body outer surface 4. In addition, if the installation place of the light emitting diode plate 2 is the vehicle body outer side surface 4 except the window part 3 behind a driver's seat, it can install in arbitrary places.

  The light emitting diode plate 2 is installed so as to be within the full width dimension and the full height dimension registered in the automobile vehicle verification of the route bus 1 which is a land traffic vehicle on which the light emitting diode plate 2 is installed. That is, it is necessary to install it so as to be positioned within the inner dimensions so as not to protrude from various lamps such as a direction indicator projecting on the outer surface 4 of the vehicle body. About the light emitting diode plate 2c installed in the roof part of the vehicle body outer side surface 4, it is necessary to install below the height dimension of the member installed in the roof part. In addition, it cannot install in the window part 3. FIG. The size and shape of the light-emitting diode plate 2 are not limited, and the light-emitting diode plate 2 having an appropriate size may be selected in accordance with the area of the vehicle body outer surface 4 to be installed. When the rectangular light-emitting diode plate 2 is used, it is appropriate that the height is within 400 mm and the width is within 3000 mm. Note that the light emitting diode plate 2 having a size larger than the above size can be used as long as it is within the area of the outer surface 4 of the vehicle body on which the light emitting diode plate 2 is installed and the law to be observed.

  An example of a method of attaching the light emitting diode plate 2 to the vehicle body outer surface 4 will be described with reference to FIG. First, as shown in FIG. 2, a pair of upper and lower C-type channel members 6, 7 are fixed to a vehicle body outer surface 4 on which the light-emitting diode plate 2 is installed with a stainless steel screw 8. The inner surface of the upper surface 6a of the C-shaped channel member 6 has an L-shaped angle member 9 on the back surface 6b side in close contact with the vehicle body outer surface 4, and an L-shaped angle material 10 on the surface 6c side with a rivet 11. In use, it is fixed so as to have the hanging surfaces 9a and 10a, respectively. Similarly, on the inner side of the lower surface 7a of the C-shaped channel member 7, an angle member 12 having an L-shaped cross section is formed on the back surface 7b side in close contact with the outer surface 4 of the vehicle body, and an angle member 13 having an L-shaped cross section is disposed on the front surface 7c side. Used to fix each having vertical surfaces 12a, 13a.

  The light emitting diode plate 2 is provided between the hanging surface 9 a of the angle member 9 and the vertical surface 12 a of the angle member 12, and the bolts 14 are arranged at regular intervals in the longitudinal direction of the vehicle body outer surface 4 near the upper end of the light emitting diode plate 2. Is fixed to the vertical surface 12a by using bolts 14 at regular intervals in the longitudinal direction of the outer surface 4 of the vehicle body. The plate 2 is fixed between the angle members 9 and 12.

  Next, the entire light emitting surface of the light emitting diode plate 2 is covered with an acrylic plate 15 as a protective plate for the light emitting diode plate 2. Specifically, the upper end of the acrylic plate 15 is inserted into a gap formed between the hanging surface 10a of the angle member 10 and the surface 6c of the C-type channel member 6, and the surface 6c of the C-type channel member 6 is The acrylic plate 15 is fixed using bolts 14 at regular intervals in the longitudinal direction of the surface 6c of the C-type channel member 6. Similarly, the lower end portion of the acrylic plate 15 is inserted into a gap formed between the vertical surface 13a of the angle member 13 and the surface 7c of the C-type channel member 7, and the surface 7c of the C-type channel member 7 and the acrylic plate are inserted. 15 is fixed using bolts 14 at regular intervals in the longitudinal direction of the surface 7c of the C-type channel member 7. In this way, the light emitting diode plate 2 is installed on the vehicle body outer surface 4 of the route bus 1.

  Reference numeral 16 denotes a wiring hole formed in the outer surface 4 of the vehicle body located on the back surface of the light emitting diode plate 2. The power supply for the light emitting diode plate 2 is supplied to the light emitting diode plate 2 through the wiring hole 16. 2. Enter the advertisement information to be displayed. Specifically, necessary power is supplied from a predetermined power source of the route bus 1 to the light emitting diode plate 2 via wiring (not shown), and data can be supplied to the data input device such as a personal computer and the light emitting diode plate 2. Connect by wire or wireless.

  The number of the light-emitting diode plates 2 is set according to the area of the vehicle body outer side surface 4 of the land transportation vehicle, and an orange color is used as the color. Note that the current road transport law only allows orange colors, but if it is permitted, use other colors.

  Next, an advertising method using the light emitting diode plate 2 will be described. First, as shown in step A, advertisement information to be displayed on the light emitting diode plate 2 is prepared and prepared as advertisement data. Any information that can be displayed on the light emitting diode plate 2 such as characters and figures can be used as the advertisement information. This advertisement information is displayed by scrolling on the light emitting diode plate 2 and can display infinite information. This advertisement data can be created in the bus company, and a plurality of advertisement information can be prepared according to the travel time zone and the travel area.

  Next, the advertisement data is stored in a flash memory or other recording medium as shown in Step B so that the advertisement data can be moved to the route bus 1. Then, the recording medium storing the advertisement data is transferred to the route bus 1 as shown in Step C. Then, as shown in step D, the data is input to an input device such as a personal computer installed on the route bus 1. Then, as shown in step E based on the input advertisement data, the advertisement information created as advertisement data is scroll-displayed on the light emitting diode plate 2 according to the set display format.

  The advertisement data includes control data for selecting advertisement information to be displayed from a plurality of advertisement information in relation to the travel route and travel time, control data relating to the scroll time and scroll speed of the advertisement information to be displayed and travel speed, Control data relating to a display format for displaying advertisement information such as control data relating to the degree of light emission on the light emitting diode plate 2 is also included. For example, the control data for changing the scroll speed of the advertisement information according to the traveling speed of the land traffic vehicle or changing the advertisement information according to the travel time of the land traffic vehicle is input as the advertisement data together with the advertisement information.

  According to the present invention, various advertising information is scrolled on the light emitting diode plate installed on the outer surface of the body of a land traffic vehicle such as a large-sized route bus that is easy to touch, both when the land traffic vehicle is moving and when it is stopped. Since it is displayed, it is easy to draw not only pedestrians but also other people such as people riding in other vehicles, so the advertising effect is high. In other words, in a moving land traffic vehicle, since the advertisement is performed by an unprecedented novel method of displaying scrolling advertisement information, the impact is strong and the advertisement effect is high. Moreover, since the advertisement information is scroll-displayed using the light-emitting diode plate, there is no limitation on the information to be displayed, and infinite advertisement information can be displayed.

  Furthermore, since the advertisement information to be displayed can be quickly exchanged, the latest advertisement information that has acquired time can be displayed. That is, it is possible to give flexibility to change of advertisement information. Further, since the advertisement information to be displayed is electronic data, the running cost for changing the advertisement information and repairing the advertisement information, which has been necessary in the past, is unnecessary, and the advertisement cost can be reduced. Furthermore, a single light emitting diode plate can be shared by a plurality of advertisers, and the conventional limited advertising information posting area can be expanded infinitely. Further, the present invention is not limited to the route bus and can be widely applied to any land transportation vehicle.

DESCRIPTION OF SYMBOLS 1 ... Route bus 2 ... Light emitting diode plate 3 ... Window part 4 ... Car body outer side surface 5 ... Door 6, 7 ... C-type channel member 8 ... Screw 9, 10, 12, 13 ... Angle material 11 ... Rivet 14 ... Bolt 15 ... Acrylic plate 16 ... Hole for wiring

Claims (8)

  An advertisement method for land transportation vehicles, characterized in that a light emitting diode plate is installed as an advertising bulletin board on an outer surface of a vehicle body excluding a window in a land transportation vehicle, and lighting information is displayed while scrolling advertisement information on the light emitting diode plate.   The advertisement method for a land traffic vehicle according to claim 1, wherein the light emitting diode plate is installed behind a driver seat in the land traffic vehicle.   The advertising method for a land traffic vehicle according to claim 1 or 2, wherein the light emitting diode plate is installed so as to be within the full width and height of the land traffic vehicle to be installed.   4. The advertising method for land traffic vehicles according to claim 1, wherein one or a plurality of light emitting diode plates having a height of 400 mm and a width of 3000 mm or less are installed as the light emitting diode plates.   The advertisement method for land transportation vehicles according to claim 1, 2, 3, or 4, wherein character or graphic information is used as the advertisement information.   The advertisement method for a land traffic vehicle according to claim 1, 2, 3, 4 or 5, wherein the scrolling speed of the advertisement information is changed according to the travel speed of the land traffic vehicle.   The advertisement method for a land traffic vehicle according to claim 1, 2, 3, 4, 5 or 6, wherein the advertisement information is changed according to a travel time of the land traffic vehicle.   The land transportation vehicle according to claim 1, 2, 3, 4, 5, 6 or 7, wherein the land transportation vehicle is a route bus, community bus, chartered bus, highway bus, taxi, truck, delivery vehicle, train or tram. Advertising method.

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