RU189094U1 - Advertising medium - Google Patents

Abstract

Advertising medium refers to devices for providing advertising and other information in elevators and elevator halls. The advertising medium contains a frame, a transparent flat element disposed therein with a hole, an information carrier placed under it. The pressure element of arbitrary size and shape, placed in the hole of the transparent flat element with the ability to move and being in mechanical contact with the elevator button, while the pressure element of arbitrary size and shape is made of a corrugated structure on the front side. The technical result is the provision of placement of funds for advertising on the panel with the call button of the elevator with improved performance characteristics. 2 Il.

Description

The utility model relates to the field of advertising, namely, devices for providing advertising and other information in elevators and elevator halls.

The utility model relates to advertising media and is intended to attract the attention of a wide range of potential buyers and service users, to manufacturers' products, to manufacturers of these products and organizations serving the population, to generate and maintain interest in firms and individuals, products, ideas, initiatives and promote their implementation. The utility model also relates to the field of operational information and can be used to communicate information, including operational information, to a large number of people.

In the prior art, means for advertising are known (patent No. 171,122 for a utility model, IPC G09F 13/00, 08.02.2018), which contains a frame, a transparent flat element placed in it with a hole, an information carrier placed under it and a pressure element of arbitrary size and shape. placed in the hole of the transparent flat element with the ability to move and being in mechanical contact with the elevator button, while the hole in the transparent flat element and the carrier match the shape and size of the pressure element.

Today, elevator call buttons have different shapes, sizes and heights to which they protrude above the surface of the elevator call button panel. The presence of a flat transparent element located above the elevator button reduces the button illumination and, accordingly, the visual perception of the advertisement presented on the information carrier, which reduces The level of efficiency of perception of the advertising message and does not guarantee advertising contact.

To eliminate this drawback, it is proposed to provide a soft, uniform dispersion of the light beam emanating from the elevator button that is turned on, which will ensure a uniform illumination of the advertising field of the information carrier without any dark or light stripes and spots.

The most suitable material for this is plexiglass for the properties of light diffusion.

The task, which the claimed utility model aims to solve, is the development of advertising media, devoid of the shortcomings of the above analogue, providing a guaranteed and high-quality advertising contact while preserving the purpose of the button on the elevator call panel.

The technical result of the claimed utility model is to ensure the placement of advertising funds on a panel with an elevator call button with improved performance characteristics.

The technical result is achieved by the fact that a device for placing an advertisement, containing a frame, a transparent flat element placed therein with a hole, an information carrier placed under it, and a pushing element of arbitrary size and shape, placed in the opening of the transparent flat element with the ability to move and located in a mechanical contact with the elevator button, wherein the hole in the transparent flat element and the hole in the information carrier correspond to the shape and size of the pressure element, and at least an hour The pressure element passes through the opening in the information carrier.

New is that the pressure element of arbitrary size and shape is made of corrugated structure on the front side.

The proposed device for advertising is

in FIG. 1 shows the means for advertising - front view;

in FIG. 1 shows the means for advertising in the section.

The advertising medium consists of a frame 1. A transparent flat element 2 with a hole 3 and an information carrier 4 placed underneath it with a hole 5 under the pressure element 6 are fixed in the frame 1. The pressure element 6 is in direct mechanical contact with the elevator button 7. The pressure element 6 arbitrary size and shape made corrugated structure on the front side.

Advertising media is used in this way:

The installer attaches frame 1 using fasteners. Then he inserts other elements into frame 1, in particular a transparent flat element 2 with a pressure element 6 installed in its opening 3, and a storage medium 4 and fixing them, closing the removable side of frame 1, may additionally use anti-vandal screws to prevent access to the adware third party device.

The pressure element 6 is in direct mechanical contact with the button of the elevator 7 or can effect through the adapter 8.

The consumer approaches the device and looks for a button to call the elevator. The consumer presses the pressure element 6, which is mechanically connected to the elevator button 11 through an opening in the information carrier 4, as a result of which pressure is transferred to the elevator button.

At the same time, his gaze meets the image applied to the information carrier 4, placed behind the transparent flat element 2. Due to the fact that the pressure element of arbitrary size and shape is made of a corrugated structure on the front side, a scattering effect is provided, which increases illumination, as a result of which the device carries out its advertising purpose.

This design of advertising means provides a guaranteed and high-quality advertising contact with preservation of the purpose of the button on the elevator call panel, which in turn improves performance.

The utility model can be implemented industrially, in particular, at existing instrument-making enterprises, on the basis of known materials, technologies and equipment.

Claims (1)

Advertising medium containing a frame, a transparent flat element with a hole placed in it, a storage medium placed underneath it and a pressure element of arbitrary size and shape, placed in a hole of a transparent flat element with the ability to move and being in mechanical contact with an elevator button, distinguished by that the pressure element of arbitrary size and shape is made of a corrugated structure on the front side.

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