RU15615U1 - PACKAGING WITH ADDITIONAL INFORMATION FOR THE PRODUCT CONSUMER - Google Patents

Abstract

1. A package with additional information for the consumer of the product, including a casing for placing a food product in it and a text containing information about the product, characterized in that the casing is sealed, in addition, a text is printed on the outer surface of the casing, the contents of which give advice on a healthy way life, and one or several humorous pictures to the content of the text, printed in a typographical way, are introduced nearby. 2. Packaging according to claim 1, characterized in that a character is introduced in the humorous pictures, which is the logo of the food manufacturing company. 3. Packaging according to claim 1, characterized in that next to the humorous pictures the logo of the manufacturer of the food product is applied.

Description

DESCRIPTION OF A USEFUL MODEL

PACKAGING WITH ADDITIONAL INFORMATION FOR THE PRODUCT CONSUMER. KL. G09F 3/00

1. The area of technology to which the belt model belongs. The utility model relates to new developments in

organization of advertising of commodity products, and can be used in the process of an advertising company aimed at increasing consumer demand in order to increase sales of the advertised product.

2. The level of technology.

There are some advertising media that possess additional information for the consumer. They will increase the effectiveness of advertising and, thus, are aimed at achieving a technical result, which strives to expand the functional capabilities of hidden advertising, and, as a result, contribute to an increase in the sales volume of the advertised product. However, well-known advertising media are characterized by a low possibility of attracting potential consumers with their initial indifference or prejudice due to lack of awareness of the advertised product and the impossibility of long-term retention of consumer attention on product sales. This follows from the fact that the advertising medium lacks a sharply attractive fragment with a noble purpose, a positive attitude to which each person subconsciously has.

Thus, the useful model Packaging with game effect is known (RU, 00007611, Yu1.O09R 3/0, 1998), in which the use of a poetic text about one of the contents of the package and the picture with the image of the guessed product of writing pr11vod11t to achieve a technical result - to attract attention consumer to the advertised product. Due to this, the separation of these commercial products from a number of analogues and the emergence of further interest in these commercial products. But in this, of course, interesting case, the necessary information for the consumer is missing.

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3. The utility of the utility model.

The proposed advertising medium is aimed at improving the effectiveness of advertising by creating a systematic nature of advertising and, thereby, is aimed at achieving a technical result, expressed in increasing sales of the advertised product.

The indicated technical result is achieved by the fact that the housing of the advertising medium is sealed, in addition, a text is printed on the outer surface of the housing, the content of which gives advice on a healthy lifestyle, and, next to it, one or more humorous pictures are introduced to the text content, printed in a printing way.

On the packaging in humorous cartridges, perhaps, a character is introduced, which is the logo of the food producer company.

Ecmi company logo does not have the ability to be used as a character of pictures, then it is applied next to humorous pictures.

The use of the above essential features on the packaging allows you to attract potential consumers to product sales, distinguish this product from a number of analogues and other products and contribute to the emergence of further interest in this product and the brand name under which this product is manufactured. As a result, the positive image of the company that uses this package in the eyes of consumers, potential buyers and its employees is growing. And these moments, directly, affect the achievement of a technical result, and, namely, to increase the volume of sales of commodity products.

Drawing on each type of product product of humorous pictures that are different in meaning or different series of pictures, the character on which through his actions gives advice on a healthy lifestyle, will allow the advertiser company to carry out under its name a whole campaign for a healthy lifestyle, or, in particular, for a healthy food .

This package with the used unit of the original moment of the struggle for a healthy lifestyle of consumers is ignored by those that create an overall positive

mood for the advertiser. And then, with decent quality of manufactured commodity products, an increase in consumer demand becomes a natural response to the market for these products.

Thus, a manufacturing company that uses this idea shows not only interest in selling its marketable products, but also an interest in the health of consumers of its products, which affects its image.

The use of the logo of the advertising company as a character (if there is such an opportunity), giving advice on a healthy lifestyle through its actions, can increase popularity and significance among the mass of consumers and potential buyers of their brand.

The use of the proposed smallpox upshop is based on the following rule for constructing a marketing strategy, consisting of:

- attracting consumer attention to marketable products;

- retention of consumer attention on product sales;

-causing further interest in commodity protection and in the advertiser.

An example.

An advertising campaign is carried out by a milk producing company, which has a smiling hedgehog in its logo.

A milk producer places the text. the content of which gives advice on a healthy lifestyle, and humorous pictures to the content of the text on the packaging and advertising posters located on the city streets and in the metro, as well as publishes advertising and information booklets with information about the beneficial qualities of milk. In the pictures, a smiling hedgehog with his actions gives advice on a healthy lifestyle. Pictures are made in the form of comics. Moreover, on 3 different types of milk, the manufacturer puts humorous pictures with ICKCIOM on the outer surface of the case that are different in semantic content. Thus, the hedgehog in the pictures gives 3 different tips for a healthy lifestyle. Next to the pictures is the logo of the advertiser.

Thus, there is a systematic notification of potential buyers about marketable products and the manufacturer, which entails a mandatory increase in demand for advertised products through the natural interest of each person to information about a healthy lifestyle, in particular, proper nutrition,

The manufacturing company, using lean packaging, acquires an additional positive feature to its image, which, of course, increases demand and, thereby, achieves the main technical result in terms of sales volume. 4. The list of figures of drawings.

-fsh. 1. (3 advertising humorous pictures), which depicts a hedgehog, which by its actions gives advice on a healthy lifestyle. Getting up, in the morning, you should start with a glass of clean drinking water. ;

2. The packaging of milk in the form of a sealed case, in addition, on the outer surface of which a typographic method is applied, a text is written, the contents of which give advice on a healthy lifestyle, and, next to it, I introduced humorous pictures to the leKcia content, printed.

5 . Information confirming the possibility of implementing a utility model.

This utility model consists of packaging (for example, milk in FIG. 2) from a sealed enclosure, additionally on the outer surface of which a text is printed by typography, the content of which gives coBei a healthy lifestyle, and one or more humorous pictures to the content of the text are introduced nearby ( for example, as figL). This utility model is used during an advertising campaign aimed at increasing the demand for a manufactured food product. The technical result, expressed in improving the marketing of the manufactured product, is obtained by additionally typing onto the outer surface of the packaging body of the hexa food product, the content of which gives advice on a healthy lifestyle and introducing, next to one or more humorous pictures to the content of the text, printed in a trographic way, which positively affects the choice of the consumer of the product.

Claims (3)

1. A package with additional information for the consumer of the product, including a casing for placing a food product in it and a text containing information about the product, characterized in that the casing is sealed, in addition, a text is printed on the outer surface of the casing, the contents of which give advice on a healthy way life, and nearby introduced one or more humorous pictures to the content of the text, printed in a typographic way.  2. Packaging according to claim 1, characterized in that a character is introduced in the humorous pictures, which is the logo of the food manufacturing company. 3. The packaging according to claim 1, characterized in that next to the humorous pictures of the logo of the manufacturer of the food product.