JP3203887U - Seafood promotion / promotion calendar - Google Patents

Seafood promotion / promotion calendar Download PDF

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JP3203887U
JP3203887U JP2016000619U JP2016000619U JP3203887U JP 3203887 U JP3203887 U JP 3203887U JP 2016000619 U JP2016000619 U JP 2016000619U JP 2016000619 U JP2016000619 U JP 2016000619U JP 3203887 U JP3203887 U JP 3203887U
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calendar
seafood
monthly
promotion
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岡田 幸子
幸子 岡田
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北日本印刷株式会社
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Abstract

【課題】取れたての魚介類、あるいは加工直後の魚介類に接するかのごとくイメージされるので、宣伝・販促効果が非常に大きくなる魚介類の宣伝・販促カレンダーを提供する。【解決手段】紙ないしシートを基材として、魚介類の一側面を丸ごと抜き絵にした1枚の形象表紙と、それに重なる同じく魚介類の一側面を丸ごと抜き絵にした複数枚の月別形象暦紙2とからなり、月別形象暦紙2には該当する1又は複数の月の暦欄13が設けられ、形象表紙と月別形象暦紙2とは、重なりの上端で綴られて一体化されてなることを特徴とする。【選択図】図2PROBLEM TO BE SOLVED: To provide an advertisement / promotion calendar for seafood that has an extremely large advertising / sales promotion effect because it is imaged as if it is in contact with freshly picked seafood or seafood just after processing. SOLUTION: A sheet of paper or sheet as a base material, and one figure cover with one side of the seafood drawn as a whole, and a plurality of monthly figurative calendars with one side of the same seafood as a whole with a picture cut out. The monthly figure calendar paper 2 is provided with a corresponding one or more month calendar columns 13, and the figure cover and the monthly figure calendar paper 2 are spelled and integrated at the upper end of the overlap. It is characterized by becoming. [Selection] Figure 2

Description

この考案は、主として商店、会社、その他企業が暮に顧客等に配り、或いは販売する魚介類の宣伝・販促カレンダーに関するものである。   This device relates mainly to an advertisement / promotion calendar for seafood distributed or sold to customers and the like by shops, companies, and other companies.

海に囲まれた細長い島国日本では、各地域においておいしい魚が獲れる。おいしいのは、自然の立地条件によることが多く、殊に富山県では、深い海底を住処とし3000m級の立山から下りる雪解け水や地下水に含む栄養で美味しく魚が育つ。しかも、陸地が近く消費地への輸送に鮮度が保持される環境に恵まれている。   In Japan, a long and narrow island country surrounded by the sea, delicious fish are caught in each region. Delicious food often depends on the natural location, and in Toyama Prefecture, fish grows deliciously with the nutrients contained in the snow-melting water and groundwater that descend from the 3000m-class Tateyama, with the deep sea floor as a residence. Moreover, it is blessed with an environment where the land is close and freshness is maintained for transportation to consumption areas.

しかしながら、魚介類としての特産については、いずれの地域においても宣伝は余りなされることはなかった。その理由は、雑誌やチラシによるときは写真や絵が迫力に欠け、おいしいイメージが湧かないからであった。   However, there was not much publicity about special products as seafood in any region. The reason is that when using magazines and flyers, photos and pictures are not powerful and do not produce delicious images.

この考案は、上記のような実情に鑑みて、取れたての魚介類、あるいは加工直後の魚介類に接するかのごとくイメージされるので、宣伝・販促効果が非常に大きくなる魚介類の宣伝・販促カレンダーを提供することを課題とした。   In light of the above situation, this device is imaged as if it were in contact with freshly-seen seafood or freshly-processed seafood. The issue was to provide a promotional calendar.

上記の課題を解決するために、この考案は、紙ないしシートを基材として、魚介類の一側面を丸ごと抜き絵にした1枚の形象表紙と、それに重なる同じく魚介類の一側面を丸ごと抜き絵にした複数枚の月別形象暦紙とからなり、月別形象暦紙には該当する1又は複数の月の暦欄が設けられ、形象表紙と月別形象暦紙とは、重なりの上端で綴られて一体化されてなることを特徴とする魚介類の宣伝・販促カレンダーを提供するものである。   In order to solve the above-mentioned problems, the present invention is based on a sheet of paper or sheet as a base material and a single figure cover with one side of the seafood cut out as a whole, and one side of the same seafood that overlaps it. It consists of a plurality of monthly calendar papers that have been pictured, and the monthly calendar papers are provided with a corresponding calendar column for one or more months. The figure cover and the monthly calendar paper are spelled at the top of the overlap. It provides an advertisement and promotion calendar for seafood characterized by being integrated.

魚介類の宣伝・販促カレンダーを上記のように構成したから、新しい歳を迎える暮に顧客等に配られる。贈られると暦として吊るすなどして1年中展示されることになるが、魚介類が背景のない一匹丸ごとでいつも表示されることになるので、印象的であり迫力をもって受け止められる。   Since the seafood promotion / promotion calendar is configured as described above, it is distributed to customers at the new age. When presented, it will be displayed throughout the year by hanging it as a calendar, but the seafood will always be displayed as a whole animal without a background, so it is impressive and impressive.

以上説明したように、この考案のカレンダーによれば、背景のない一匹丸ごと表示であることから、獲れたて又は加工したての魚介類に身近に接するかのごとくイメージされるので、迫力があり、たとえ県外でも現地に行って食べてみたくなるほどに大きな宣伝・販促効果が得られる。   As explained above, according to the calendar of this device, since it is displayed as a whole without a background, it is imaged as if it is close to freshly caught or processed seafood, so the force is Yes, even if you want to go out and eat outside the prefecture, you can get big advertising and sales promotion effects.

この考案に係るブリを模したカレンダーを綴り毎に幾つか部分的に切欠きして示す正面図である。FIG. 3 is a front view showing a calendar imitating a yellowtail according to the present invention with some cutouts for each spelling. 同カレンダーを表紙が剥がされた状態で示す正面図である。It is a front view which shows the same calendar in the state where the cover was removed. 同カレンダーをお歳暮品として装飾して示す正面図である。It is a front view which decorates and shows the calendar as a gift. この考案に係るイカを模したカレンダーを示す図2に対応する正面図である。It is a front view corresponding to FIG. 2 which shows the calendar which imitated the squid concerning this device. この考案に係るカニを模したカレンダーを示す図2に対応する正面図である。It is a front view corresponding to FIG. 2 which shows the calendar which imitated the crab concerning this device. この考案に係るエビを模したカレンダーを示す図2に対応する正面図である。It is a front view corresponding to FIG. 2 which shows the calendar which imitated shrimp concerning this device. この考案に係る巻貝を模したカレンダーを示す正面図である。It is a front view which shows the calendar which imitated the snail concerning this device.

この考案において、魚介類としてブリ、イカ、カニ、エビ、巻貝を挙げるが、これに限られることなく、タコ、クジラ等の他の魚介類を除外するものではない。   In this device, examples of seafood include yellowtail, squid, crab, shrimp, and snails, but are not limited to this, and do not exclude other seafood such as octopus and whale.

図1ないし図3は、一実施例を示したもので、その宣伝・販促カレンダーP1は、同じ抜き絵のブリの形象表紙1に続いて裏側に月別形象暦紙2,3,4,5,6、7が重ねられ、重ね口元の上端に通し孔9を設け、各通し孔9に通して吊紐11を具備し、吊紐11で7枚が綴られている。   FIG. 1 to FIG. 3 show an embodiment, and the advertisement / promotion calendar P1 is a monthly figure calendar paper 2, 3, 4, 5, on the back side following the yellow leaflet cover 1 of the same drawing. 6 and 7 are stacked, a through hole 9 is provided at the upper end of the stacking mouth, a hanging string 11 is provided through each through hole 9, and seven pieces are bound by the hanging string 11.

形象表紙1および月別形象暦紙2〜7は、ブリとそっくりに形および模様にしたものであるが、各月別形象暦紙には2か月を一組として1対ずつ暦欄13,13が設けられている。   The figurative cover 1 and the monthly figurine papers 2 to 7 are shaped and patterned just like a yellowtail, but each monthly figurine calendar has a pair of calendar fields 13 and 13 with two months as a set. Is provided.

展示形態は、吊紐11で壁に掛け、或いは傾斜掲示板に突起を設け(図示しない)、それに通し孔9を掛けて斜めに展示する等、様々である。使用については、形象表紙1から順次剥ぎ取って展示されるが、常にブリ一匹の表示となるので迫力があり印象的である。   There are various display forms, such as hanging on the wall with the hanging strap 11, or providing a projection (not shown) on the inclined bulletin board, and hanging it through the through hole 9 to display it obliquely. As for use, it is peeled off from the figure cover 1 one after another, but it is always impressive and impressive because it is always displayed as one yellowtail.

図3は、贈答に特別の意を表したもので、のし紙15が回しかけられ、「塩ぶり」の表示17が付されている。また、のし紙15には、「富山の塩ぶり」のタイトル19でその説明書き21が記載される。   FIG. 3 shows a special intention for the gift, and the printed paper 15 is turned around and a display 17 of “salting” is attached. In addition, the description sheet 21 with the title 19 of “Toyama's salted” is written on the paste paper 15.

ブリは成長とともに呼び名が変わることから、富山では、昔から出世魚として縁起が良くお歳暮に送られ、殊に「塩ぶり」は、年越しには欠かせないものとして珍重され、元旦には切り分けて今でも神前に捧げられる伝統がある。   Since the name of the yellowtail changes as it grows, Toyama has long been well known as a successful fish and is sent to the end of the year. But there is a tradition dedicated to God.

図4ないし図7は、イカ、カニ、エビ、巻貝について同様に模した場合について、その各宣伝・販促カレンダーP2、P3,P4、P5は、表紙を剥ぎ取って2枚目を示したもので、6枚の月別形象暦紙2,3,4,5,6,7には、それぞれ一対ずつ暦欄13,13(1月と2月)が設けられる。また、上端には吊紐11の通し孔9が設けられる。   4 to 7 show the second sheet by removing the cover of each of the advertising / promotional calendars P2, P3, P4, and P5 when squid, crab, shrimp and snails are imitated in the same manner. Each of the six monthly calendar papers 2, 3, 4, 5, 6 and 7 is provided with a pair of calendar columns 13 and 13 (January and February), respectively. A through hole 9 for the hanging strap 11 is provided at the upper end.

P1、P2,P3,P4,P5 魚介類の宣伝・販促カレンダー
1 形象表紙
2,3,4,5,6,7 月別形象暦紙
9 通し孔
11 吊紐
13 暦欄
P1, P2, P3, P4, P5 Seafood Promotional / Promotional Calendar 1 Figure cover 2,3,4,5,6,7 Monthly calendar sheet 9 Through hole 11 Hanging string 13 Calendar column

Claims (3)

紙ないしシートを基材として、魚介類の一側面を丸ごと抜き絵にした1枚の形象表紙と、それに重なる同じく魚介類の一側面を丸ごと抜き絵にした複数枚の月別形象暦紙とからなり、月別形象暦紙には該当する1又は複数の月の暦欄が設けられ、形象表紙と月別形象暦紙とは、重なりの上端で綴られて一体化されてなることを特徴とする魚介類の宣伝・販促カレンダー。   It consists of a sheet of paper or sheet as a base material, with one side of the seafood cut out as a whole, and a plurality of monthly figurine papers that overlap the same side of the seafood as a whole. The monthly calendar calendar is provided with a corresponding calendar column for one or a plurality of months, and the figure cover and the monthly calendar calendar are spelled and integrated at the upper end of the overlap. Promotional and promotional calendar. 形象表紙および月別形象暦紙との上端に吊紐の通し孔を設け、吊紐を介して前記綴りがなされていることを特徴とする請求項1記載の魚介類の宣伝・販促カレンダー。   The advertising / promotion calendar for seafood according to claim 1, wherein a through hole for a hanging string is provided at an upper end of the figure cover and the monthly calendar calendar, and the spelling is made through the hanging string. 形象表紙と月別形象暦紙とが似せる魚介類は、ブリ、イカ、カニ、エビ、巻貝のうちのいずれかであることを特徴とする請求項1又は2記載の魚介類の宣伝・販促カレンダー。
The seafood promotion / promotion calendar according to claim 1 or 2, wherein the seafood resembling the figure cover and the monthly figure calendar is one of yellowtail, squid, crab, shrimp, and snails.
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