RU138389U1 - ADVERTISING AND INFORMATION MEDIA - Google Patents

Abstract

1. An advertising and information medium in the form of a cover intended to be worn on at least one of the parts of the vehicle, the cover has the shape of the front surface of the part on which it is worn, and is made to fit this part tightly, and on the front the surface of the cover is marked with an informational or advertising message, characterized in that the material of the cover is made of an elastic synthetic polyester or polyester fabric with a percentage of synthetically fibers more than 50%, the information or advertising message is printed by sublimation printing, the parts on which the cover is put on and the shape of the front surfaces of which he repeats can be head restraints and seats of vehicle seats, exterior and interior rear-view mirrors, gas tank hatch cover, car hood, etc. 2. An advertising information medium according to claim 1, characterized in that the cover structure consists of one part and may contain a constrictive element along the edge.

Description

The proposed utility model relates to the field of advertising and information media intended for use in information and advertising purposes, by placing advertisements or other useful information on vehicles and delivering it to passengers of vehicles: vehicles, rail, water and air modes of transport.

There are various technical solutions in this area.

So, there is a method of advertising on a vehicle [RF application for IZ No. 2008128557; IPC G09F 21/00; publ.: January 20, 2010]. The method includes the application of advertising messages on advertising media, in addition, includes the development of a layout of the advertising message and its cutting into segments, taking into account the topography and geometry of the vehicle, the image is printed on a self-adhesive film with a thickness of at least 0.080 mm, printing is performed with glue in the form of a polyacrylate dispersion with a grip force of 16 N / 25 mm, then the surface of the advertising medium is washed, dried, putty and painted in the color of the advertising layout, after which it is moistened with an aqueous solution of a mild detergent, removing dissolved completely with adhesive film opposite direction, then it is wetted with water and placed on a surface of the advertising medium, wherein the allowed to dry for at least 24 hours, further dried by manual industrial dryers, at a temperature of at least 300 ° C and sealed film ends.

Advertising information, by a known method, is applied to a self-adhesive film, which has a short shelf life. Moreover, the known method of advertising is very laborious.

Also known is a carrier of advertising information [RF application for PM No. 99113209; IPC: G09F 13/00, B44F 1/00, B44D 2/00; publ.: December 27, 2001]. An image made by a layer of printing ink visible under illumination with a wavelength of 400-760 nm and optically transparent at a wavelength of 200-400 nm, and an image made by a layer of material visible under illumination with a wavelength of 200-400 nm are sequentially applied to the surface of the carrier. and optically transparent when irradiated with radiation with a wavelength of 400-760 nm.

A disadvantage of the known application for a utility model is that the advertising information printed on the surface of the medium is visible only under lighting with a certain wavelength, thereby reducing advertising ability.

A known carrier of advertising information [RF patent on PM No. 21511; IPC G09F 3/00; publ.: 12/27/1999]. The advertising information carrier is made in the form of a plate attached to seats in the auditoriums, by air and railway transport and divided into two parts, one of which is the serial number of the place, and the other is an advertising field, the plate is made in the form of a geometric figure , determined depending on the shape, material and design of the footprint, with dimensions optimal for the footprint, and the material selected depending on the type of footprint. The plate may be made of paper, cardboard, plastic, plastic or metal.

Advertising information in a well-known solution is applied to a plate made of paper, cardboard, plastic, plastic or metal. The disadvantage of this technical solution is the narrow scope, since it is intended only for application on plates with numbers of seats.

Known advertising headrest patent RF useful №127600. An advertising cover for the head restraint, characterized in that it consists of two parts connected by means of side seams to form a horizontal hole between them, contains a transparent pocket divided by decorative tape into the upper and lower parts in at least one of which an advertising and information medium is placed, wherein the sides of the parts are interconnected by means of rubber bands, the lower part of the pocket is capable of closing a horizontal hole, and the upper I part of the pocket has a hidden neckline in the shape of the letter "H". The well-known advertising headrest is difficult to manufacture and is intended to be worn on only one of the parts of the vehicle.

The closest set of essential features to the proposed technical solution is an advertising and information medium made in the form of a cover for the headrest and offered for sale on the website poduski.su http://poduski.su/category/chehly_na+podgolovniki_v_avto}

The disadvantage of the prototype is the narrow scope, since it is intended only for putting on the headrests of the car seats, as well as the difficulty in manufacturing, since the information is applied to it using embroidery.

The task to which the creation of the proposed utility model is aimed is to create an easy-to-manufacture and inexpensive advertising and information medium that could be used in any vehicles, both in salons, and on the outer surfaces of these vehicles.

The technical result consists in simplifying the manufacture of an advertising and information medium, as well as in expanding its functionality.

A technical result is achieved due to the fact that in an advertising and information medium in the form of a cover intended to be worn on at least one of the parts of the vehicle, it is proposed to use elastic synthetic polyester or polyester fabric with the material of the cover; the percentage of synthetic fibers is more than 50%. An informational or advertising message is applied by the method of sublimation printing. Moreover, the parts on which the cover is worn may include headrests and seats of vehicle seats, exterior and interior rear-view mirrors, a gas tank hatch, a car hood, etc., the shape of which the cover should repeat.

An additional difference is that the design of the cover consists of one part and may contain a tightening element along the edge.

The essence of the utility model is illustrated by the following figures:

figure 1, which shows an example of an advertising and information medium on the inside car rear-view mirror, where: a - inside view, b - outside view, 1 - cover, 2 - tightening element, 3 - printed information;

figure 2, which shows an example of an advertising information medium on the headrest of a car;

figure 3, which shows an example of an advertising and information medium on the exterior rearview mirror of a car, where: a is an inside view, b is an outside view;

figure 4, which shows an example of an advertising and information medium on the fuel tank flap of the car, where: a - view from the outside, b - side view;

figure 5, which shows an example of an advertising and information medium on the hood of a car, where: a - view from the outside, b - view from the inside;

6, which shows an example of a cover for the hood of a car;

7, which depicts an example of a cover for the interior rear-view mirror of a car;

Fig.8, which shows an example of a cover for an external rearview mirror of a car.

An advertising information medium consists of a material medium made in the form of a cover 1, on which an informational or advertising message is applied. The cover 1 is put on at least one of the parts of the passenger compartment or the outer surface of the vehicle, has the shape of the front surface of the part on which it is put on, and is made to fit this part tightly. The cover 1 may contain a constrictive element 2 along the edge. An informational or advertising message is applied by the method of sublimation printing.

Sublimation printing - ink printing, in which the ink passes through sublimation from sublimation paper to the surface to be coated. The method consists in the fact that when printing with ink or ink ribbons, the particles of the coloring matter are instantly heated by the print head and mixed upon transition to the gas state, penetrating deeply into the structure of the printed material.

The advantage of the method used is that the image does not fade during washing, is not washed off under any natural atmospheric influences, is not erased and does not fade. In addition, the method of sublimation printing allows you to get high-quality images that are resistant to environmental influences.

As the material from which the cover 1 is made, an elastic synthetic fabric with a percentage of synthetic fibers of more than 50% is used. The use of synthetic fiber is associated with the need to ensure the stability of the applied image to environmental influences.

Thus, the proposed utility model has the following advantages over known solutions:

- simplification of manufacturing through the use of the method of sublimation printing,

- providing high-quality images that are resistant to environmental influences through the use of the method of sublimation printing;

- expansion of functionality due to the fact that the details on which the cover is worn can be any details of the interior or the outer surface of the vehicle: vehicles, rail, water and air modes of transport.

Claims (2)

1. An advertising and information medium in the form of a cover intended to be worn on at least one of the parts of the vehicle, the cover has the shape of the front surface of the part on which it is worn, and is made to fit this part tightly, and on the front the surface of the cover is marked with an informational or advertising message, characterized in that the material of the cover is made of an elastic synthetic polyester or polyester fabric with a percentage of synthetically fibers more than 50%, the information or advertising message is printed by sublimation printing, the parts on which the cover is put on and the shape of the front surfaces of which he repeats can be headrests and seats of vehicle seats, exterior and interior rear-view mirrors, gas tank manhole cover, car hood, etc. 2. Advertising media according to claim 1, characterized in that the design of the cover consists of one part and may contain a tightening element along the edge.

Images