NL1039923C2 - AN ONLINE MADE TRANSACTION IS TRANSLATED TO THE DAY AND THE HOUR THAT CLICKED BY A WEBSITE VISITOR ON PROMOTIONAL MATERIAL OF A CERTAIN ADVERTISER. THIS SHOWS HOW EFFECTIVELY A CERTAIN PROMOTION WAS AND WHAT THIS CLICK WAS VALUABLE. - Google Patents

Description

Short indication

A transaction made online is traced to the day and time that a website visitor clicks on promotional material from a particular advertiser. This shows how effective a certain promotion was and what this click was worth.

5 Description

The invention relates to the display of statistics in which online generated transactions are traced to the click date. This shows the actual conversion ratio, ie the percentage of clicks that led to a transaction. This form of statistics display is applicable for all transaction overviews within the entire online marketing industry, including affiliate marketing. Affiliate marketing is a form of marketing in which an affiliate (or publisher) is rewarded if an online visitor is redirected by the affiliate to an advertiser and executes a transaction. It is advertising on a no-cure no-pay basis.

The transactions made are displayed on the date and time where the first click was made. This makes it possible to see accurately to the hour from which online click a transaction originated. These statistics are presented both in tabular form and graphically, with extra information shown in the table as the effective cost per click. The effective cost per click is the revenue (expense or merit) achieved by the publisher, calculated back per click. This shows what an average click is worth. By showing this effective cost per click, based on the transaction (or revenue) reduced to the click date, you can see exactly how valuable a click was at the time of placement.

If the online visitor clicks on the promotional material of advertiser X, is then referred to the website of advertiser X, but only a few days later makes the transaction with advertiser X, then the transaction is displayed on the day and time that the first time was clicked by the online visitor on the promotional material of advertiser X on the website of the publisher. This allows the publisher to see exactly when the clicks on the promotional material are worth the most.

The object of the invention is to provide publishers with insight into which promotion led to a transaction at what time. Previously in the online marketing industry the relationship between click and transaction was calculated by looking at the clicks and transactions of a certain day, not taking into account the fact that for many transactions the click was not placed on the day / time itself . With this invention, the relationship of the click that led to the final transaction is correctly displayed for the first time.

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Claims (2)

1. An online transaction is traced to the day and time that a website visitor clicks on promotional material from a specific advertiser. This form of 5 statistics display is applicable for all transaction overviews within the entire online marketing industry. 2. Based on the number of clicks made on the promotional material and the number of transactions made, the effective cost per click is calculated, with which the actual effective cost per click is displayed for the first time within online marketing. Previously the effective cost 10 per click was calculated by the online marketing industry by looking at the clicks and transactions of a certain day, not taking into account the fact that for many transactions the click was not placed on the day / time itself. \ 1039923