NL1034324C2 - Business magazine, has cover for advertizing by advertisers, where certain copies of magazine are specific to advertizing companies so that advertising companies advertize in cover of magazine for each of different categories of readers - Google Patents

Abstract

The magazine has a cover for advertizing by advertisers, where certain copies of the magazine are specific to advertizing companies. The cover of the magazine is included with a photo and a title specific to a reader, so that advertising companies advertize in the cover of the magazine for each of different categories of readers.

Description

CUSTOMIZED BUSINESS MAGAZINE

The invention relates to a new type of magazine, magazines for the private sector, business magazines or the like which will appear in a certain edition weekly, monthly or a number of times a year. The characteristic of current magazines is that a print run is always provided with a standard cover. The following applies in particular to business magazines. Advertisers place an advertisement that is included somewhere in the magazine. The cover for the magazine is the same for the entire edition and is or is not related to an article in the relevant edition. This invention ensures that the attention value of the magazine for the advertiser in question is increased. This is a business magazine which will be published in a certain number of copies, for example a minimum of 12,000 copies, a number of times a year, whereby for example 40 advertising companies purchase an advertising size of, for example, 2 pages. For a number of copies, for example 250 of the 12,000, the cover will be modified specifically for the advertiser by drawing it up in the style of the advertiser concerned, including the photo and title. With at least 40 advertisers, for example, there will be 40 covers for this one magazine. 25 So a total of 10,000 copies. The remaining 2,000 copies will receive the standard cover, which will be distributed in a specific area. The copies that the advertiser gets with their own cover will be offered by the advertiser to his / her relations, so that the 30 covered magazines will have a maximum impact on the reader and a maximum reading guarantee because the magazine will have a personal character, with the magazine preferably glossy will be executed.

Spectacular cover photos are shot on the customized covers of the advertising companies and the 1034324 2 company name is placed as "magazine name" in such a way that the photo and magazine name are processed in a pattern according to a clear number of rules. This is to guarantee the look and feel of the magazine.

5 It is also the intention that the interior work is the same in all versions of the edition in question. Left inside cover, right inside cover as well as the back page of the magazine do not change. These are offered to a prominent advertiser. The idea is that every advertiser has its own image. Then why would a cover be the same? The invention described above is about a magazine that behaves like a chameleon, a tailor-made suit for each customer. Advertising in this magazine has its own dimension, because it is a magazine of the advertiser with his cover.

In the following description of the accompanying figure, where applicable, corresponding components are always designated with the same reference numerals.

FIG. 1 shows an example of a distribution principle of the magazine. In the following description of the accompanying figure, where applicable, corresponding parts always have the same reference numerals. In each region (1) its own 25 "base cover" and, for example, 40 changing "customer covers", each edition (2) having a minimum number of base covers, for example 3,000. For example, a customer (3) receives 150 copies of their own "customer cover". A total circulation per issue is limited to a minimum of 30, for example 10,000 copies. Every region (5) has exactly the same pages as content. In every region (6) there is a publication several times a year. The type of magazine according to the invention has a similar pattern in each region (7), the magazine having regional and non-regional input / advertisers (8). In a country, for example, the Netherlands (9), the magazine is published in defined regions, whereby the magazine is published via 3, for example, a franchise formula in a region (10). A franchisee can manage multiple regions (11).

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Claims (4)

1. A business magazine which will appear in a certain edition, for example at least 12,000 copies, a number of times a year, whereby for example 40 advertising companies purchase an advertising size 5 of, for example, 2 pages, characterized by: - that a number of copies, for example 250 of the 12,000 the cover will be modified specifically for the advertiser by creating it in the style of the advertiser concerned, including the photo and title. A business magazine according to claim 1, characterized in that it will preferably be executed glossy. 3. A business magazine according to claim 1, characterized in that the photo and magazine name are processed in a pattern according to a clear number of rules. This is to guarantee the look and feel of the magazine. 4. A business magazine according to claim 1, characterized in that the interior is the same in all versions of the relevant edition. 103 4 324