MXPA05003856A - Remote control system and method for interacting with broadcast content. - Google Patents

Abstract

Interacting with broadcast content (2400). A mass media broadcast network communicates broadcast content to multiple recipients (2405). Broadcast receivers present the broadcast content to the recipients (2415). Client computers transmit a query about a selected portion of the broadcast content (2420). Interactive remote controls each operated by a respective recipient transmit a channel control signal to tune a broadcast receiver to a station channel upon which the broadcast content is presented. The controls also receive the query, present the query to a recipient, accept input of a response to the query, and transmit the response to the client computer (2425). Each correct response verifies exposure of the responding recipient to the selected content portion.

Description

WO 2004/034755 A3 ????? G? GG ???? G? ' II? II? ! ? ' G '11111! .'111, ??? !1! ! : ???, '. ???? ! ??! Fur two-leiter codes and other ahbreviations, refer to the "Guid-ance Notes on Codes and Ahbreviations" appearing at the beginning of each regular issue of the PCT Gaiette.

"REMOTE CONTROL SYSTEM AND METHOD TO INTERACT WITH THE TRANSMISSION CONTENT" FIELD OF THE INVENTION The present invention relates to interacting with the content of the transmission. Specifically, the present invention relates to interacting with streaming content by a remote interactive query response device coupled to a network of distributed computers, such as the Internet.

BACKGROUND OF THE INVENTION In the traditional advertising model, the transmission media (for example, TV networks, radio stations, newspapers, magazines) develop entertainment content (for example, a TV show) of interest to consumers. Consumers are people who can use an article or service of the Advertiser, and who see, listen, read, or otherwise absorb or expose entertainment content, as well as advertising content ("advertisements"). Advertisers are entities that distribute advertisements to induce consumers to buy, use, or do something. The media sends entertainment content and advertisements to consumers (for example, by air, by cable transmission, by mass distribution of print media, outdoor media, the Internet, and private networks). The media may charge consumers for the delivery of entertainment content, but typically the media receives most of the revenue from Advertisers in exchange for sending advertisements with entertainment content. Promoters initiate, develop, generate, and / or distribute entertainment content, attracting many of the consumers and, in turn, attracting Advertisers. Advertisers sponsor entertainment content by paying the Promoters to send the advertisements with the entertainment content. Advertising rates generally increase as the number of consumers exposed to advertisements increases. Promoters use the advertising rates to offset the Promoters' costs in order to produce and distribute the published content and make a profit. Consumers generally do not pay to see, listen, or otherwise absorb or be exposed to entertainment content. Consumers do not receive payment for viewing, listening, or otherwise absorbing or being exposed to advertisements. The traditional reward of consumers is the ability to see, listen, and enjoy the entertainment content for a fee or no exchange fee to tolerate the advertisements. Recent technological advances (ie, the Internet) have caused an increase in potential entertainment outlets. With this increase, consumers are distracted by multiple forms of entertainment. As a result, Advertisers have more difficulty reaching massive numbers of consumers. In addition, Promoters have more difficulty - to ensure that many of the consumers will observe, listen, or otherwise absorb or be exposed to entertainment content and advertisements. This phenomenon has led to lower advertising rates and lower profits for Promoters. The goal of the Advertisers is to provide consumers with memorable advertisements that include information about the product or service of the Advertisers. However, consumers typically ignore or avoid advertisements. Consumers frequently "change the frequency", change the channel, or go for a walk when the advertisements are presented. In addition, consumers increasingly switch to forms of entertainment less dependent on advertising (for example, premium channels), or use technology (for example, video recorders, personal recording devices (PRDs), etc.) in order to skip the advertisements . Advertising can be divided into two classes: mass media advertising and target advertising. Advertising in mass media (for example, by a transmission network such as TV, cable, satellite, radio, newspapers, magazines, mass mail, mass email, Internet, etc.) sends advertising messages broadly based on a broad spectrum of consumers. The transmission of mass advertising means comprises presenting one or more advertisements through the transmission network in such a way that anyone who receives the transmission network receives the same advertising content, regardless of the demography of the person or other criteria. For example, each person who tunes in to the same TV channel, Internet website, or radio station, or who reads the same page of the magazine, newspaper page, or billboard, will receive the same content of entertainment and publicity. . In accordance with the foregoing, those advertisements comprise advertising media transmission. On the other hand, advertising by objective focuses on sending specific, personalized advertising to consumers that meet a demographic profile specified by the Advertisers. Mass media advertising is generally less expensive per impression than target advertising. However, target advertising is generally more effective and has become less expensive by printing as technology has progressed. As a result, the effectiveness of mass media advertising has been questioned. Consumers already want to interact with radio and television broadcast content. The success of the game shows (and radio talk shows) for decades that it is an indication that you want to interact. However, consumers have typically been relegated to delegate interaction (ie, answering televised trivia questions "out loud" while the same thing happens on screen for the real "players", and receiving only insignificant benefits, such as feeling to answer a question correctly). Entertainment has traditionally been the only reward for consumers who watch or listen to potentially interactive broadcast content. ? On the date, a transmission program that has allowed mass consumers to interact in a meaningful, rewarding manner has not been highlighted. The process and advertising system of CRXV, as described in the U.S. Patent. No. 6,606,745, provides consumers with tangible benefits when interacting with advertisements, which are transmitted through mass media networks. This process involves transmitting advertising content, communicating a query about a selected portion of the advertising content, collecting responses for the consultation, and rewarding a consumer with a reward that includes a correct answer for the query. A correct answer for the query indicates that the responding consumer was exposed to the advertising content. There is an infrastructure that can gather mass query responses, including personal computers connected to the Internet and telephones connected to telecommunications networks. However, there are some infrastructure limitations that could pose a "bottleneck" to the number of mass query responses capable of being quickly collected. Consumer confidence in the traditional telephone as an interactive query response device may cause some consumers to want interaction with some level of frustration, since there simply may not be enough traditional telephone ports and interactive voice response ports capable of profitably managing all potential traditional telephone calls from interacting consumers. Additionally, traditional calls require a lot of time, and could be cumulatively very expensive either for consumers or for Promoters (with costs above $ 0.30 per call), based on the number of calls and the duration of the interaction needed to register completely all consumer responses via telephone. There are also some limitations on the total existing national infrastructure capable of handling long simultaneous interactive calls from many millions of consumers. In accordance with the above, it is necessary to facilitate interaction on the Internet in order to overcome the deficiencies of the telephone interaction. The lack of standardized software and hardware protocols widely accepted in the industry and the confidence in the deployment of new technologies and devices to capture the consumer's desire to interact has delayed the massive implementation of interactive television. Attempts to date to provide interactive television content have left a majority of consumers unable to interact easily with interactive content. Conventional interactive systems that require the addition of another "box", and the related installation challenges, together with the introduction of another remote control device in the room where the hardware will be used, pose an additional negative point to the consumer. Some attempts to allow consumer interaction over the Internet, such as "enhanced TV," allow consumers to register on a personal computer connected to the Internet, in order to interact with synchronized questions posed on the air by a website. However, that process has not been accepted by a majority of viewers, largely because some consumers are bothered by not being able to watch a television program from their location, normal viewing if it is required to be near a computer, or if they are bothered by having to use a second device unrelated to television in order to interact, or do not find the rewards to interact sufficiently to ensure the extra effort necessary to interact. In view of the foregoing, there is a need for an effective, cost-effective, entertaining, rewarding way to seduce consumers to be exposed to mass media streaming content and to allow consumers to easily interact with and respond to broadcast content. There is also a need to verify the consumer's immersion in the transmission content by verifying that the individual consumers were exposed to the transmission content. There is an additional need to verify consumer immersion upon receipt of consumer responses for inquiries about transmission content. There is also a need for a remote interactive query response device - which allows consumers to interact with the content of advertising or entertainment broadcast while still immersed in streaming content, that is, without going to a computer person or phone to answer questions and without carrying a personal computer. There is still another need to automatically tune a transmit receiver at a time when the receiver will present pre-selected broadcast content.

BRIEF DESCRIPTION OF THE INVENTION The present invention provides an interactive remote device connected to the Internet of response to the query that allows consumers to easily interact with and respond to verification queries of immersion to CR¾V, or any other interactive queries distributed through mass media transmissions. The interactive remote device may allow consumers to interact with streaming content, without requiring the consumer to remain physically seated on a personal computer or to carry a wireless laptop or personal digital assistant. The interactive remote device can also provide automatic or manual remote control of the transmission receiver in order to tune the receiver to a desired station channel for the presentation of the transmission content. As part of a dual segregated interactive infrastructure comprising a transmission network and an information gathering system, the present invention provides a user-friendly, cost-effective, easy-to-use interactive remote response response device that can be easily and quickly connected to consumers who watch interactive television content with an Internet-based system that collects interactive responses and raises additional questions. Consumers can respond via the interactive remote answering device to inquiries transmitted with the transmission content. Additionally, the interactive remote answering device can present the query, additional queries, survey questions, or other questions to the consumer. Afterwards, the consumer can respond to those queries by means of the interactive remote answering device. According to the above, the consumer can interact with the transmission content without leaving the location - 12 - from where they typically observe television broadcasts (ie, a living room, bedroom, study couch, etc.) - Additionally, the The consumer can interact with the streaming content without moving to a personal computer or carrying a wireless personal computer, such as a personal computer or personal digital assistant. The responses sent by the interactive remote device are sent in advance to an information collection system, such as a server computer connected through a network of distributed computers, such as the Internet. The information collection system can process the answers. Alternatively, the information collection system can forward the responses to a data storage center to process the responses. The present invention may allow interaction with entertainment content or broadcast advertising. One aspect of the present invention allows for interaction with an Advertising Ad or Ad Package Advertising Ad Immersion of Consumer Prize Broadcast ("CR AnunciosV Advertising Announcements"). The CRAV Advertising Announcements may comprise an advertising illustration ("illustration") and a verification inquiry ("consultation") comprising a question about a selected portion of the illustration. An optional immersion alert ("alert") can inform consumers about an upcoming broadcast of the CRAV Advertising Announcements. Announcements CRAV advertising can be visual and / or audible. CRAV Advertising Announcements can be transmitted by spoken, printed, displayed, or any medium, or by any combination of possible means. The consumer can respond to the query by means of the interactive remote answering device. Additionally, the interactive remote answering device can present the query to the consumer. The interactive remote inquiry response device can automatically tune a transmission receiver to the station channel by which the transmission content will be presented. These and other aspects, objects, and features of the present invention will become apparent from the following detailed description of the exemplary embodiments, read in conjunction with, and in reference to, drawings 14 -comparents.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a block diagram illustrating the primary components of an exemplary embodiment of the present invention. Figure 2 is a block diagram illustrating an overview of a CRAV Advertising Ad process as an example. Figure 3 is a flow diagram illustrating an example process that describes how Promoters sell CR5V Advertising Ads to Advertisers. Figure 4 is a flow diagram illustrating an example process that describes how Promoters and Advertisers use the transmission network to promote future CRA ~ V Advertising Ads. Figure 5 is a flow diagram illustrating an exemplary process that describes how the privacy option applies to the invention. Figure 6 is a flow diagram illustrating an example process that describes how the Promoters use the transmission network, the device, the information collection system, and the data storage center to communicate the CRSV Advertising Announcements. to consumers and to interact with consumers. Figure 7 is a flow diagram illustrating an exemplary process that describes how the Promoter communicates the alert, the illustration, and the query using the transmission network. Figure 8 is a flow chart illustrating an example process that describes how consumers respond to CRAV Advertising Ads. Figures 9A and 9B, together comprise Figure 9, are image diagrams illustrating a national network as an example for collecting the responses of CRAV Advertising Announcements. Figure 10 is an image diagram illustrating how the information collection system sends the registration and response information to the data storage center in a modality by way of example. Figure 11 is a flow chart illustrating an example process that describes how the Promoters select the winners and how they distribute the prizes. Figure 12 is a flow chart illustrating an exemplary process that describes an overview of a CRAV Advertising Ad process. Figure 13 is a flow chart illustrating an exemplary process that describes how ad spaces are sold. Figure 14 is a graph illustrating how the price of an advertisement is determined in a modality by way of example. Figure 15 is an image flow diagram illustrating a CRSV Advertising Ad process as an example for ABS and ACME in order to promote future CRAV Advertising Ads. Figure 16 is a graph illustrating a CRÁ "V" register in an exemplary embodiment Figure 17 is a flow chart illustrating how ABS transmits CRAV Advertising Announcements in an exemplary embodiment. illustrates the CRAV Advertising Ad that consumers observe in "one modality as an example. Figure 19 is a flowchart that illustrates how CRAV Advertising Ads are answered by consumers in a form by way of example. Figure 20 is a flowchart that illustrates how the data center selects the winners and how they distribute the prizes. Figure 21 illustrates a CRAV Advertising Ad transmission by a convergence of mass media formats according to an exemplary embodiment of the present invention. Figure 22 is a block diagram graphically representing a system for remote interaction with transmission content according to an exemplary embodiment of the present invention. Figure 23 is a block diagram graphically representing an interactive remote control according to an exemplary embodiment of the present invention. Figure 24 is a flowchart graphically depicting a method for remotely interacting with the transmission content in accordance with an exemplary embodiment of the present invention. Figure 25 is a flow diagram graphically representing a method for tuning a transmission receiver to the desired station channel according to an exemplary embodiment of the present invention. Figure 26 is a flow diagram illustrating a method for presenting a query by the interactive remote control according to an exemplary embodiment of the present invention. Figure 27 is a flow chart graphing a method for communicating a response to the query by interactive remote control according to an exemplary embodiment of the present invention. Figure 28 is a flow diagram graphically depicting a method for remotely controlling the display of broadcast content in accordance with an exemplary embodiment of the present invention. Fig. 29 is a flow diagram graphically representing a method for tuning a transmit receiver to the station channel by which the receiver will present a transmit content according to an exemplary embodiment of the present invention. Figure 30 is a block diagram graphically representing an interactive remote control according to an alternative embodiment as an example of the present invention. - 19 - Figure 31 illustrates the shape factor of an interactive remote control 3100 according to an exemplary embodiment of the present invention. Figure 32 is a flow chart graphically depicting a method for real-time capture of the audience share information for the transmission content according to an exemplary embodiment of the present invention. Figure 33 is a flow chart graphically depicting a method for determining whether a particular receiver received the transmission content in accordance with an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE INVENTION The interactive remote query response device according to the present invention can allow a receiver to interact with the transmission content without moving from the viewing or listening area in which the transmission content is presented. For example, the receiver can view the transmission content and can answer a query about the transmission content by means of the interactive remote device - 20 - of query response coupled to the Internet. According to the above, the receiver does not have to leave the viewing area to answer the query from a personal computer, and the consumer does not have to carry a separate personal computer such as a laptop or personal digital assistant. The interactive remote query response device can also automatically or manually tune a transmit receiver to the station channel by which the transmission content will be presented. Promoters may increase a request for the advertisement through interaction by means of the present invention, while substantially and profitably promoting an Advertiser promotion and the retention of its products and services. When compared to traditional mass media advertising, an example mode sends the advertisements that cause consumers to completely immerse themselves in the advertisement. An example mode can send advertisements by print, by TV, as a game show, or by any other method that communicates with consumers.

Immersion is a high level of attention that causes consumers to remember advertisements. Immersion is the highest, most effective, and most valuable level of care. Immersion helps Advertisers reach a maximized sharing of consumers' minds for their product. Products are remembered more easily and more quickly than competing products. Immersion is promoted by several methods. First, immersion is promoted when the advertisement triggers an immediate emotional response within the brain, such as a warning or warning signal. This signal causes consumers to pay more attention to advertisements, and increases the likelihood that consumers will remember the advertisements. When consumers interact with advertisements, contrary to passively watching or listening to advertisements, consumers are more likely to remember advertisements. A memorization request also increases memorization by testing the ability of consumers to remember advertisements. In addition, prolonged exposure, which is obtained for a longer duration of advertisement - 22 - increases the probability of immersion. The effective duration starts from the first moment in which one recognizes the advertised brand. Another advertising technique that increases immersion is to use alternate multiple media vehicles to distribute advertising (ie, use print or Internet-based advertising simultaneously, or after, TV advertising). The rewards also help to create immersion because consumers similar to challenges and rewards, and similar advertisements are remembered more easily and promptly.

Description of CRAV advertisements Advertising Ad Packages of Immersion of Consumer Rewarded Advertising Vehicle ("CRAV Advertising Announcements") provides a process for Promoters in order to increase the number of viewers and immersion, as described in the U.S. Patent. No. 6,606,745, which is incorporated herein in its entirety for reference, an example of Advertising Ad CRA ~ V will be described with reference to Figure 18 at this time. However, for purposes of defining the Advertising Ad CR5V, it is useful to refer to Figure 18 at this time. Referring now to Figure 18, an Advertising Ad CR¾V is displayed as an example. The CRAV Ad is an advertisement and includes at least one advertising illustration ("illustration") 1810 and a verification inquiry ("consultation") 1820. An immersion alert ("alert") 1805 may also be included. In addition, an optional correct answer ("answer") 1830 can be added. These parties create a CRA ~ V Advertising Ad that can be of any duration. The CRA ~ V Ad can be visual and / or audible. The CRSV Advertising Ad may be spoken, printed, displayed, listened to or communicated by any other means possible, or any combination of possible means. An ad Advertising CRAV, or a series of CRÁ ~ V Advertising Announcements, can also be the basis of a complete show. Some or all of the components of query 1820 may be "separated" from illustration 1810 (ie, 1810 may be printed and query 1820 may be sent by mail online or by telephone). In addition, the response time for query 1820 may be limited in order to cause consumers to memorize 1810 illustration for an accelerated publicity recall (from memory) when the 1820 query is queried. Similarly, the alert 1805 and / or answer 1830 may be separated from illustration 1810 and / or query 1820. In accordance with the foregoing, the illustration, consultation, warning, and offer of a reward may be rewarded by the same means of communications or different means of communication. communications. The communication means may comprise a transmission network 105 or a response device 111. Alert 1805, which is optional (as indicated by dotted lines), is a warning to consumers that the next 1810 illustration should be memorized so that consumers become eligible to earn a reward. Alert 1805 can be any queue or operational procedure that leads consumers to believe that immersion can lead to a reward. Alert 1805 can be as simple as a logo (such as a CR ^ AV logo), a sound, or some other discrete noise. Alert 1805 can also include much more expensive data. Alert 1805 may include the brand name of the product and information about the identity of the available rewards. By providing the marks during the 1805 alert, Advertisers effectively initiate the exposure time of the CRAV Advertising Ad. Alert 1805 is a signal of urgency and a request for memorization. These advertising techniques increase the likelihood that the consumer will remember the Ad. Alert 1805 can be of any duration. After alert 1805, an 1810 illustration is transmitted. Illustration 1810 may be a conventional commercial for a product or service or any other information designed for presentation to a consumer audience. This may include the product or key service benefits, pricing information, image building information, etc. Illustration 1810 can be of any duration. After the transmission of illustration 1810, query 1820 is transmitted. Query 1820 includes one or more questions. A question may be linked to illustration 1810. This question is designed to require that consumers remember some information. Other questions can ask for public opinion, trivia, or other information, and these questions can be done online or offline. Questions in query 1820 may be displayed on a separate screen after illustration 1810, may be performed by a lower line under entertainment content, or alternatively displayed, such as offline. The 1820 query may serve to increase the effective duration of the CRAV Advertising Ad, although the traditional advertisement (ie the video or audioclip) is extended for a conventional duration, because consumers must continue to concentrate on the product as advertised. during the verification of the dive and the query response process. During the 1820 consultation, Promoters or Advertisers can provide potential multiple choice answers or may require consumers to provide the answer without the help of multiple choice answers. Query 1820 includes one or more questions and may include reward information, registration or access instructions, multiple choice answers, a "remaining time" counter, and brand information. Ad Advertising CRA ~ V may end after query 1820. Response 1830 may be added and is optional, as shown by the dotted lines in response 1830. Answer 1830 extends the effective duration of the CRAV Advertising Ad. Answer 1830 includes the answer or answers to the one or more questions of query 1820, where applicable. Answer 1830 may also include the logo or other information. Response 1830 may transmit via a TV medium, or be distributed by an alternate means of communications (eg, radio, print, telephone 145, Internet 130). Another option, called the "preview" illustration, can be incorporated. The preview can be identical to the 1810 illustration of CRAV Advertising Ad. The preview may also contain other information to help consumers respond to query 1820. The preview is not displayed during the current CRAV Advertising Ad, but is displayed before the CRÁ ~ V Ad. The preliminary presentation can be presented several minutes, hours, days, weeks, etc. before the CRAV Advertising Ad. The illustration of the preview can be indicated by a logo, sound, or other method. Alternatively, consumers can only be informed that the preview will occur at some point during a particular show. Consumers are told that one or more advertisements are preview illustrations of CRÁ ~ V Advertising Ad. Consumers will then pay more attention to the particular commercial, or all possible commercials so that they obtain additional information to help them respond to query 1820 of the CRAV Advertising Ad. For example, a preliminary presentation might read: "1 of the following 6 advertisements will be presented in a CRÁ ~ V Ad on the following Sunday, please pay attention to ALL of them, because we will not tell you at this time what advertisement is the CRAV Advertising Ad ". This same process could apply to the illustrations, in addition to the Preliminary Presentations. Consequently, for example, during the communication of numerous advertisements, an alert could appear in the form of a logo in the corner of the advertisements, which are in the form of illustrations. After communicating the illustrations, one or more Queries with immersion verification questions would be displayed for one or more illustrations (that is, at the bottom of the screen while the entertainment content continues). When the user calls, the user may be required to answer one or more of the immersion verification questions.

CRAV Advertising Ad System Figure 1 is a block diagram illustrating the main components of an exemplary embodiment of the present invention. Referring to Figure 1, the CRAV Advertising Ad system 100 includes a transmission network 105, consumers 110, a response device ("device") 111, a system 112 for collecting information, and a storage center 195 data. Consumers 110, Advertisers, Promoters, or other entities, use the present invention. The consumers 110 are the recipients of the advertisements and are the people who can use the article or service of the Advertiser, who see, listen, read, or otherwise absorb the content of entertainment and advertisements. Advertisers are entities that distribute advertisements to induce consumers to buy, use, or do something. The Promoters initiate, develop, generate and / or distribute the content of entertainment that attracts - 30 - many of the consumers, and that in turn attract the Advertisers. Although the invention is described in the context of consumers, the Advertiser, and the Promoters, those experts in the field will recognize that other entities may be used. The transmission network 105 is a means for connecting consumers 110 with entertainment content and advertisements. The transmission network may include TV, cable, radio, print media (magazines, newspapers), outdoor media (billboards, signs, buses), mass mail, mass email, Internet, private networks, or any other mass media transmission . The device 111 is a means for communicating the registration and response information to the information collection system 112. The device 111 may also be a means to communicate with consumers 110 by transmitting an immersion verification question and other questions, and subsequently forwarding registration and response information related to the information collection system 112. The information collection system 112 is a means for forwarding the registration and response information to the data storage center 195. The data storage center 195-31 is a means for storing the related registration and response information. The transmission network 105 may include a Transmission TV Network 120, a Private Network 125, a Cable Network 135, an Internet Network 130, a Satellite Network 140, or any Other Network 141 (for example, a newspaper). Those skilled in the art will recognize that numerous networks and communication systems (including currently available systems and future systems) can be substituted or interchanged with the transmission network 105. For example, the transmission network 105 may also comprise any of radios, outdoor media (billboards, signs, buses), print media (newspapers, magazines), direct mail, or other transmission network. The response device 111 may comprise a Telephone 145, a Personal Digital Assistant ("PDA") 150, an Interactive TV 155, an Internet Computer 130, a Private Network of the Hospital Industry (ie, a Sports Bar device). and Cantina) 165, or any other device 166. In an exemplary embodiment, the other response device 166 may comprise a printed response device, which may be completed by a consumer and subsequently sent to the data storage center 195 . For example, the printed response device may comprise a handwritten or typed response. Devices 111 may include computer-related devices such as cellular telephone networks, two-way call locators, and two-way network devices such as proprietary NTN systems found in numerous restaurants and canteens throughout the United States. Different instructions and methods can be used to register or respond. Those skilled in the art will recognize that numerous devices (including currently available devices and future devices) can be exchanged or exchanged as device 111. In addition, those skilled in the art will recognize that a device 111 can be used to register, and another device 111 can be used. to respond to the CRAV Advertising Ad. The information collection system 112 may include numerous service providers ("SPs"), including an SP 170 of the Telephone Company, an SP 175 of the PDA, a SP 180 of the TV, an SP 185 of the Internet-33, an SP 190 of the Private Network, and any other 191 information collection system. For example, the other information gathering system 191 may comprise a private delivery network, such as the US Postal Service, a facsimile machine, or another system. Those skilled in the art will recognize that numerous distribution systems (including currently available systems and future systems) can be replaced or exchanged as the information collection system 112. The information collection system 112 is connected to a data storage center 195, which stores data collected by the information collection system 112. The data storage center 195 may include a Database 197 of the Personal Data Center ("PDC") and a Data Base 196 of the Data Collection and Storage Center ("DCS"). The data storage center 195 includes the registration information and response information, random selection of the winner, and long-term storage of the data collected for future data mining companies. PDC 197 stores consumers' personal information, which may include the name, address, social security number (typically obtained only from prize winners for tax reporting purposes), ID number. personal, phone number, etc. The DCS 196 can store demographic data collected during registration, a CRAV ID, and 1820 inquiry ad responses CRÁ ~ V. The data storage center 195 may also include a 199 Privacy Data Base. The Privacy Database 199 is used when Promoters decide to implement privacy protection for consumers to respond to the CRSV Advertising Announcements, who have provided personal and confidential information while registering. The Privacy Database 199 requires records from PDC 197 and DCS 196 to correspond before the identities of consumers are matched with demographic and historical records. This link helps to guarantee security, data protection, and isolation levels.

Overview of the CRAV Advertising Ad Process Figure 2 is a flowchart that illustrates an overview of a CR5V Advertising Ad process as an example. Referring now to. Figure 2, a CR5V Advertising Ad 200 process is started as an example in step 201 of ^ HOME. "In Step 205, Promoters sell CRAV Advertising Ads to Advertisers. and Advertisers use the transmission network 105 to promote future CRAV Advertising Ads In step 215, Promoters use the transmission network 105, the device 111, the information collection system 112, and the storage center 195 data to communicate the CRAV Advertising Ads to the consumers 110 and to interact with the consumers 110. In step 220, the Promoters use the device 111, the information collection system 112, and the data storage center 195 to collect the data. consumer registration and response information In step 225, it is determined whether the registration and / or response information will be used or not for purposes other than The reward prizes. If the answer to step 225 is "YES" and the registration and response information will be used, the process is directed to step 226, where the Promoters edit and / or - 36 - distribute the registration and response information to the Advertisers. and other interested entities. If the response to step 225 is "0" and the registration and response information will not be used, the process is directed directly to step 230. In step 230, the Promoters use the data storage center to select the data. winners and distribute the prizes The process proceeds to step "FIN" 229 and ends.

CRÁ Advertising Ads are Sold "V Figure 3 is a flow diagram illustrating an example process that describes how Promoters sell CRAV Advertising Ads to Advertisers, as discussed in step 205 of Figure 2 Referring to Figure 3, a CRAV Advertising Ad 205 process as an example starts at the "HOME" step 301. In step 305, the Promoters decide how many CRAV Advertisers and regular advertisements are communicated and how much charge is used for each advertisement In Step 310, the Promoters sell the CRAV Advertising Announcements and the regular advertisements The process is then directed to step 210 of Figure 2.

CRÁ "V Advertising Ads can be quoted in numerous ways, for example, the price may be dependent on the program's audience size (ie, ratings), or may be quoted based on an auction or auction process, where the Ads CRAV advertisers are rewarded to the highest bidder.To establish the quote, Promoters can analyze the profitability of the existing program based on production, promotion, and conventional transmission costs.This can be offset by conventional advertising rates for conventional advertising. Promoter's CRXV Ad may include the value of a larger audience size and a higher immersion quality among consumers 110. This legitimizes a higher cost per minute advertising rate, helping additional fee income offset costs Advertising Compensation Reward CRA ~ V compensated, license and promotion costs Advertising Ad CRA ~ V, and the costs of the inquiry response management process 1820. When determining the prices of the CRAV Advertising Ad, the following may also be considered: promotion costs, the simultaneous transmission locations used, the number and type of immersion rewards, the number of questions in the 1820 query (that is, the immersion verification question), survey question, questions based on a trivia of various difficulties in order to reduce the number of completely correct answers), answers of verification of immersion in the air against off-air, registration requirements, methodology of collection of answers of consultation 1820, and reward responsibility for winner and prize selection. Promoters must also determine whether consumers 110 will require to answer one or more special questions designed by the Advertiser during the immersion verification process. These market data can be very valuable to Advertisers, and may additionally substantiate the fee charged by the Promoters. Promoters may also choose to add one or more special public opinion questions to query 1820. This data may relate to other Promoters programs, may determine consumer interest levels 110 to some types of programming, or may address any another issue related to marketing. These public opinion questions can also be made as a service to public opinion agencies, which can pay promoters to provide public opinion response results.

The CRAV Advertising Ad. is presented to consumers Figure 4 is a flow chart illustrating an exemplary process that describes how Promoters and Advertisers use the transmission network 105 to promote future CRAV Advertising Ads, as set forth in step 210 of Figure 2. The public can be notified about the broadcast of the CRAV Advertising Ad to maximize the program's audience size. Prior to the communication that includes the CRÁ ~ V Advertising Ad, the Promoters provide advance warning to consumers 110 who can receive programs where the CRA ~ V Advertising Announcements will be communicated. This advanced warning may include general public educational information that informs consumers 110 about CRAV Advertising Announcements, and how successful immersion may be in consumers who receive substantial rewards. These advance warnings may also include specific information about awards, reveal the name and / or logo, and invite registration by consumers before the transmission. Promoters and Advertisers can provide this advanced news. Referring now to Figure 4, a CRXV Advertising Ad 210 process is initiated by way of example in the "HOME" step 401. In step 405, the Promoters determine whether or not advance notice of the future transmission of the Advertising Ad is given. CRSV. If the answer is "NO", then the process is directed to step 215 of Figure 2. If the answer is "YES", the process is directed to step 410, where the Promoters and the Advertisers choose the transmission network 105 for the advanced news. The transmission network 105 that can be used for the advanced news includes the 120 Transmission TV Network, the 125 Private Network, the 135 Network. Cable, Internet 130, and Satellite Network 140, or any other System 141. In step 415, Promoters and Advertisers communicate the availability of future CRÁV Advertising Ads to consumers 110 who use the network (s) ) 105 selected transmission (s). In step 416, the promoter decides whether consumers 110 are allowed to pre-register. If the answer is "NO", then the process is directed to step 215 of Figure 2. If the answer is "YES", the process is directed to step 420. In step 420, consumers 110 decide whether to register or not responding to the CRAV Advertising Announcements using the device 111. If the answer to step 420 is "NO", the process is directed to step 215 of Figure 2. In an alternative mode by way of example, the announcement system Advertising CRÁ ~ V is simple, and registration is not required. However, in alternate modalities as an example, registration is required during the process. The registration allows Promoters and Advertisers to collect detailed information about consumers 110. If the answer to step 420 is "YES", consumers 110 are registered, as discussed in step 425. The process is then directed to step 215 of Figure 2. Figure 5 is a flow chart illustrating an exemplary process that describes how the privacy option applies to the registration process, as set forth in step 425 of Figure 4. Referring now to Figure 5, a process 425 of Advertising Ad CRAV is initiated as an example in the step "START" 501. In step 505, the Promoters decide whether or not to implement the privacy option. The privacy option segregates confidential personal data from demographic data. If the privacy option is used, the data storage center 195 includes the Privacy Database 199, as set forth in step 510. The process is then directed to step 515. If the privacy option is not implemented, the process is directed directly from step 505 to step 515. In step 515, consumers 110 are registered using device 111, and the process is directed to step 215 of figures 2. The privacy option is important because it allows Consumers 110 worry less about their personal registration information corresponding to their demographic and response information from external parties.

Regis ro Because consultation 1820 may be of short duration, consumers 110 may not be able to fully register and respond to the CRAV Advertising Ad within the allotted time of the CRA ~ V Ad. Therefore, consumers 110 will generally be registered before the CR5V Advertising Ad is transmitted. Se - 43 - Several recording options are available. The registration information may include a variety of data. In an example mode, Promoters do not wish to use demographic information and simply seek to identify consumers 110 for tracking purposes and reward awards. Consequently, consumers 110 are asked to provide simple information on where they can be reached and identified if they are selected as the winner. This information may include a telephone number, a social security number (or portion thereof), a date of birth, a name, and an address. After providing the registration information, consumers 110 are provided with a unique "CRAV ID". This number can be a randomly generated single number, or a number or series of easily remembered numbers (such as a combination of date of birth and telephone number), which can also provide ID information within the number. In another modality for example registration, Promoters may wish to obtain other ID information, information related to the product, or information related to public opinion. The demographic profile of each consumer 110 may include age, sex, race, weight, height, zip code, physical address or email address, occupation, individual annual income, educational support, political affiliation, religious affiliation, family size, number of TVs and computers, questions of public opinion survey or related to the Advertiser, and previous responses of Advertising Ad CRAV (historical response information). A detailed record may be required for each CRAV Advertising Ad. However, collecting this information for each CRA ~ V Advertising Ad makes the registration process time-consuming, expensive, and redundant, and may discourage consumers from sending a response. Consequently, a registration process at the same time is also available. In this mode, only changed / updated demographic or ID information (such as a change in marital status, telephone number, etc.) is added for each CRÁV Advertising Ad response after the original registration. Under this scenario, the original registration information is stored in the PDC 197. As new responses or update information are transmitted to the data storage center 195, the data storage center 195 is updated. In another modality for alternate registration, when only one record is used (as described above), Advertisers can have consumers with existing CRÁ "V IDs by entering additional demographic information to qualify for rewards. new "response" information for each additional CRAV Advertising Ad response after the original registration Under this scenario, the original registration information would be stored in the DCS 196, and as new responses are transmitted to the data storage center 195, the Registration information may be added to the data storage center 195. The CRÁV ID would be required before allowing additions to the CRAV Advertising Ad records.

CRAV Advertising Announcement of Transmission, and Interaction with Consumers Figure 6 is a flow diagram illustrating an exemplary process that describes how the Promoters use the transmission network 105, the device 111, the information collection system 112, and the data storage center 195 for communicating CR¾V Advertising Ads with consumers 110 and for interacting with consumers 110, as set forth in step 215 of Figure 2. Referring now to Figure 6, a process 215 of CRAV Advertising Ad by way of example is initiated in step "START" 601. In step 605, the Promoter communicates alert 1805, illustration 1810, and query 1820 using transmission network 105. Alert 1805 is a warning to consumers that the next 1810 illustration should be memorized so that consumers can become eligible in order to earn a reward. Illustration 1810 may be a conventional commercial for a product or service or any other information designed for presentation to a consumer audience. The 1820 query includes one or more questions. In step 610, consumers 110 respond to inquiry 1820. In step 615, the option to communicate response 1830 is provided based on whether Promoters wish to use this option or not. Answer 1830 includes the response to at least one of the questions in query 1820. If the answer to step 615 is "NO", and response 1830 is not communicated, the process is directed to step 220 of Figure 2. If the response to step 615 is "YES", the Promoter reports response 1830 after the counter time has expired using the transmission network 105, as set forth in step 620. The process is then directed to step 220 of the Figure 2. Figure 7 is a flow chart illustrating an exemplary process that describes how the Promoter communicates alert 1805, illustration 1810, and query 1820 using transmission network 105, as discussed in step 605 of Figure 6. Referring now to Figure 7, a process 605 of Advertising Ad CRAV is initiated by way of example in step 701 of "HOME". In step 705, the Promoter communicates the alert 1805 using the transmission network 105. Alert 1805 may include a prize description and an advertiser and / or Promoter logo. The 1805 alert may also include any other information that the Promoters wish to display, or some other entity. In step 710, the Promoter communicates illustration 1810 using the transmission network 105. Illustration 1810 may include a Publicity Announcement and the Advertiser and / or Promoter logo. Illustration 1810 may also include any other information that the Promoters wish to display, or some other entity. In step 715, the Promoter communicates query 1820 using the transmission network 105. Alternatively, the Promoter can communicate the inquiry 1820 using one or more of the response devices 111. The 1820 query can include questions, possible answers, access response information, a remaining time counter, and the Advertiser and / or Promoter logo. The 1820 CRAV Advertising Ad may also include any other information that the Promoter wishes to include. The process is then directed to step 610 of Figure 6.

The CRAV Advertising Ad is answered Figure 8 is a flow chart illustrating an exemplary process that describes how consumers 110 respond to the CRAV Advertising Announcements, as set forth in step 610 of Figure 6. Referring now to Figure 8, a process 610 of Advertising Ad CRAV is initiated in step 801 of "HOME". In step 802, the device 111 invites consumers 110 to enter their CRAV ID. In step 805, it is determined whether the consumers 110 have entered a CRAV ID or not. If the response to step 805 is ?? "and consumers 110 do not enter a CRAV ID, registration can be allowed, as set forth in step 811. If registration is allowed, the process is directed to step 815 If registration is not allowed, consumers 110 are informed that they must register before they can send a response to the CRAV Advertising Ad, as set forth in step 816. The process is then directed to step 615 of Figure 6. If the response to step 805 is "YES", and consumers 110 have entered a CRAV ID using device 111, device 111 accepts the CRAV ID as set forth in step 810. The CRAV ID may be a number assigned by the Promoter or the Advertiser can be stored in memory to eliminate the need for manual entry Examples of how to store the CRAV ID in memory include using a cookie on the Internet, or entering a number stored in a phone (function dial memory d e speed). In step 815, the transmission network 105 or device 111 communicates the first question of query 1820 of the Advertising Ad CRA ~ V and chooses the response. The question can be an immersion verification question, a survey question, a trivia question, or any other type of question. The response choices may be a set of default response options a, b, c, d, etc., or the consumers 110 may be required to enter the response itself. The options for answering may include the transmission of unique numbers or letters that may differ between the transmitters, which allow subsequent decoding by the data storage center 195 to determine the transmission medium or location used by consumers 110 to display the Advertising Ad CRAV. In step 820, consumers 110 enter their response to device 111. In step 825, Promoters can communicate another question as part of the same inquiry 1820 using transmission network 105 or device 111. This question may be another question of immersion verification, or a question used to obtain information about consumers 110. This information may include demographic information or other information. If the Promoter chooses "YES" in decision step 825, the process is directed to step 830, and device 111 communicates the new question. In step 835, the consumer inputs the response to device 111. The process is returned to step 825 and repeated. If the answer to step 825 is "NO", and no other question is asked, the process is directed to step 826. In step 826, it is determined whether or not the consumer 110 enters a CRAV ID in step 805. If the answer to step 826 is "YES", the process is directed to step 615 of Figure 6. If the answer to step 826 is "NO", the process is directed to step 827, where consumers 110 have the option of check in. If the answer to step 827 is "YES", and consumers 110 are recorded, the process is directed to step 615 of Figure 6. If the answer is "NO", and consumers 110 do not register, or are not registered completely, the process goes to step 828 and the answers are discarded. The process is then directed to step 615 of Figure 6.

Advertising Ad responses CR ~ KV are collected Figures 9A and 9B, together comprise Figure 9, are image diagrams illustrating a national network as an example for collecting registration and response information, as set forth in step 220 of Figure 2. The 1820 query collection network is designed to accommodate two variables in any data collection activity. First, the expected traffic and geographical / time zone requirements must be met. At - 52 - second, the registration and response information should be sent to the data storage center 195. Figure 9? illustrates the map of the United States, and shows how the conventional Telephones 145 send in advance the registration and response information to the SP 170 of the Telephone Company. Figure 9B illustrates the map of the United States, and shows how the Internet computer 130 sends the registration and response information to the Internet SP 185 in advance. Although the Figures illustrate the United States, an expert in the field will recognize that the collection system can be implemented in any country, or in multiple countries. Referring now to Figure 9A, a network is shown that shows how consumer responses are sent in advance by Telephone 145 to SP 170 of the Telephone Company. Those experts in the field will recognize the multiple ways to comply with the expected traffic and geographical area / time requirements. Similar to traffic terminology, route information is called "traffic", duration between two points is "distance", and blocked traffic is "congestion". In an example mode, a single Web site and a single telephone number would be sufficient to handle 1820 query responses. However, in the majority of cases, multiple lines are necessary to handle the large number of response traffic. . For telecommunication lines, the design elements can help reduce the distance and avoid the. congestion. For example, multiple telephone numbers (connected to one or multiple information collection systems 112) may be located in geographically centered positions. In addition, a published telephone number, which incorporates a switch that directs incoming calls to one or multiple information collection systems 112, may be located in geographically centered positions, directed based on the point of origin of the incoming call. Figure 9A illustrates the option of the Telephone 145 to send in advance the registration and response information to the SP 170 of the Telephone Company. For responses provided by a network such as Internet Network 130, the following design elements can help reduce distance and avoid congestion: Mirror websites with unique website addresses (each serving as a system 112 of collection of information) located in geographically centered positions; a published website address, which is redirected to one or more mirror websites ideally located in geographically centered positions near the user's SP 112; and unique websites hosted by individual Internet SPs 185 or approved information collection systems 112. Figure 9B illustrates the option of the Internet computer 160 that sends in advance the registration and response information to the Internet SP 185. Figure 10 shows how the information collection system 112 sends the registration and response information to the data storage center 195. The registration and response information is sent to the information collection systems 112 that can be hosted by an SP network. A CRXV website can also be configured to be the information collection system 112. This CRAV website can be hosted in the same location as the data storage center 195. Once the CRSV Advertising Ad has been completed, the information collection system 112 sends in advance the registration and response information to the data storage center 195 on a synchronized basis of scheduled time. Once the consumer data 110 is received and verified by the data storage center 195, the response information can be scheduled for automatic deletion by the information collection system 112. Figure 10 illustrates three information gathering systems 112 for forwarding the registration and response information: an Internet SP 185, a Telephone Company SP 170, and a private network SP 190.

CRAV Advertising Ad Winners and Distributed Prizes Figure 11 is a flow chart illustrating an example process that describes how Promoters select winners and how they distribute prizes, as set forth in step 230 of Figure 2. Referring now to Figure 11, a CRAV Advertising Ad process 230 as an example is initiated in the "HOME" step 1101. In step 1105, the data storage center 195 stores the registration information in the PDC 197 and response information in DCS 196. In step 1110, Promoters or a third party service provider randomly selects alternate winners and winners from the DCS 196 database. The DCS 196 database includes a list of consumers 110 who have correctly answered all the questions asked. Promoters, Advertisers, or a third service provider, also contact potential winners. (This third-party service provider may also offer compliance services that include information on consumer responses and coupons). Based on the process selected by the Promoters or the Advertisers, the identities of the potential winner and the veracity of the registration and response information of the potential winners can be verified. If this option is used, the Promoters verify the identity by authenticating the registration and response information of the consumers. Promoters may require potential winners to verify demographic or confidential information before awarding the prize. Promoters may repeat the one or more questions in query 1820. Promoters may choose to disqualify potential winners who fail-to provide answers that correspond to their 1820 query responses. In step 1120, it is determined whether the winners are qualified. for the awards. If the answer to step 1120 is "NO", the process is directed to step 1125, and the next alternate winner is selected from the list of alternate winners. In step 1131, it is determined whether the alternate winner is qualified. If the answer to step 1131 is "NO", the process is returned to step 1125 and repeated. If the answer to step 1131 is "YES", the process is directed to step 1132. If the answer to step 1120 is "YES", the process is directed to step 1132, and the. Verified winner is added to the list of winners and the winners account is increased. In step 1135, it is determined if all the winners are qualified. If the answer to step 1135 is "NO", the process is directed to step 1110 and repeated. If the answer to step 1135 is "YES", the process is directed to step 1140. In step 1140, winners information and other opted information (i.e., demographically relevant data and query response results 1820) can be sent in Advancement to Advertisers and / or other interested entities, particularly if consumers 110 have approved the forwarding of said information. Promoters, Advertisers, or a third party service provider also announce the winners. In step 1145, Promoters, Advertisers, or a third-party service provider sends advance awards to winners. The process ends later in step 1199.

Other Applications for Advertising CRA "V Although the above description is ideally suited for visual media technology such as TV and Internet 130, it can also be used in alternate mass media channels, using audio-only technology similar to radio, or only visual transmission media, such as a magazine or a newspaper advertisement.The CRAV Advertising Announcements may be answered with complicated, highly developed computer devices 111, or simply by using Telephone 145. Those skilled in the art will recognize that the previous invention. can be implemented with any means of transmission and means of response., the invention is not limited to providing advertisements within the entertainment content, but may be extended to provide other types of information. Finally, although the invention has been described in the context of consumers 110, Promoters, and Advertisers, those skilled in the art will recognize that other entities may be used. For example, a third service provider may be responsible for: collecting the registration and response information, filtering the registration and response information to validate it, mining the registration and response information to extract relevant data, randomly selecting the winners and winners alternate, and provide compliance verification and shipping services.

Example To better illustrate the CRAV Advertising Ad process, a representative example is provided. The Promoter is the ABS Broadcasting Company ("ABS") and the Advertiser is ACME Motors ("ACME"). The 110 consumers are a family of four in Largo, Florida. Mr. Daly is 60 years old and Ms. Daly is 58. Two children live at home. Mike of 25, and Mark of 23. Figure 12 is a flow chart illustrating an example of CRÁV Advertising Ad. An exemplary process is initiated in step 1201. In step 1205, ABS sells two-minute CRAV Advertising Ad slots to ACME Motors ("ACME"). In step 1210, ABS and ACME announce the future transmission of CRAV Advertising Ads, and as a result, the registration of the Dalys. In step 1215, the CRAV Advertising Announcements are transmitted. - 60 - In step 1220, responses of Advertising Ad CR7ÍV are collected. In step 1225, the DCS is used in order to use the information collected for purposes other than the awards given. · In step 1226, the DCS mine, extract, edit and forward the information related to the winner without a prize. In step 1230, the DCS is used to select the winners and distribute the prizes. Figure 13 is a flowchart that illustrates how ad spaces are sold, as set out in step 1205 of Figure 12. Referring now to Figure 13, ABS decides to sell the two CR7ÁV Advertising Announcements for $ 1,700,000 each. and the twenty-four regular advertisements to other Advertisers, as set forth in step 1310. The process is then directed to step 1210 of Figure 12. To determine the price of the advertisement, ABS follows the set of graphs set forth in Figure 14. ABS determines the average gain for a "Lawyers in Love" show. "The Yers in Love" is screened at 8 PM EST / 8 PM MST (delayed time slots) and lasts 60 minutes. The show's average viewing audience is 7 million 110 consumers. ABS has - 61 - allocated 16 minutes of advertising (32 30-second spots) for the show. ABS charges $ 300,000 per advertiser for 30 seconds, earning an income of $ 9.6 million per show. The cost of the show is $ 8,000,000. Consequently, the average profit is the income of the show ($ 9.6 million) - show expenses ($ 8 million) = net profit ($ 1.6 million). The average cost for the Advertiser for 1000 consumers 110 is $ 42.86, without taking into account the CRSV Advertising Announcements. ABS then determines the substitution analysis. The two CRAV Advertising Announcements quoted at $ 1,700,000 replaced (8) 30 second ad intervals, for which ABS had formally stored $ 2.4 million in revenue. ABS also wants to allocate $ 1 million for prizes, bringing the price of CRAV Advertising Ad of $ 3.4 million. The cost of collecting data from CRAV is $ 510,000. ABS pays this fee to TPR, a third organization for collecting and storing information equipped with the 112 system of information collection and registration related to CR¾V. TPR will also select the winners and alternates, authenticate the winning responses, provide a list of ABS and ACME, and - 62 - handle the award distribution process. ABS spends $ 400,000 promoting future CRAV Advertising Ads. ABS calculates that the content of the CRA Advertising Ad "V will increase the audience by 30%, therefore ABS increases the traditional advertising price by 25%, and the new price of the advertisement is $ 375,000 for each space of 30 seconds. Advertisers consistently pay $ 375,000 per 30-second regular ad (as opposed to $ 300,000), but in return potentially reach higher levels of immersion, and their regular advertisements are transmitted to a larger audience at a lower cost per impression. 1000 consumers 110 is lower: $ 42.21 This increase of $ 75, 000 per space, over 24 spaces, adds $ 1.8 million of additional revenue to ABS. This is offset by the additional cost of $ 400,000 to promote the next CRSV Advertising Ads, plus $ 510,000 for collection of CRAV information, compilation and selection / verification of winners. As a result, ABS materializes $ 890,000 in additional net profits. This increases the profitability of the show by 55%. Figure 15 is an image flow diagram illustrating a CRÁ "V Advertising Ad process for example for ABS and ACME to promote future CRAV Advertising Ads, as set forth in step 1210 of Figure 12. In step 1501, the process 1210 is started in the "START" button 1501. In step 1505, ABS and ACME choose to promote the CRAV Advertising Announcements and give the news in advance of the CRAV Advertising Announcements In step 1510, ABS chooses to promote CRA Advertising Ads "V on TV, Internet 130, email, and TV guide, and ACME chooses to promote CRAV Advertising Ads through Internet 130, email, and cable TV. As stated in step 1515, during the weeks leading up to the broadcast, ABS promotes the upcoming "CRAV / ACME New Carpool" promotion in its own ABS network. ABS also buys TV guide magazine mailers, mails information on the ABS website, and sends information to their email lists. Also promoting the CRA ~ V Advertising Announcements are ACME's own deployments on its website and email notification to its 3.5 million subscribers. ACME also announces the HiTechTV cable network. Mr. Daly observes the CRA ~ V Advertising Announcements promoted by ABS. Ms. Daly watches the CRA ~ V Advertising Announcements promoted by the ACME website while browsing the Internet 130. Mike watches the CRAV Advertising Ads promoted by the HiTechTV cable. Mark does not see the promoted CRAV Advertising Announcements. The CRAV Ad Ad promotion says: "See |" Lawyers in Love "on Sunday at 8:00 EST and you can win 1 of 50 new ACME convertibles. Register at www.CRSV.tv or by calling 1-800- CRAVNOW. "All promotions transmitted for future ACME CRÁ ~ V Advertising Announcements include this registration information.The registration is carried out by TPR.After step 1520 , Mr. Daly and Mrs.

Daly choose to register. Mike chooses not to register this time. Mark does not know that he can register, and therefore does not register. As stated in step 1525, Mr. Daly registers using the 145m Telephone and Ms. Daly is registered using the Internet 160 computer. The process is then directed to step 1215. The registration process implies that Mr. Daly and Ms. Daly have to enter the registration information. Figure 16 shows a record of CRAV - 65 - which may include a name, Social Security number, telephone number, PIN, date of birth, email, address, and whichever wins. Promoters may also ask consumers 110 to enter their demographic information, which may include sex, zip code, number of children, marital status, race, weight, height, occupation, income. annual, education, political affiliation, and religious affiliation. This information can be complemented and updated with information that includes: the number of TVs and own computers, the number of own vehicles, and the favorite TV network. The historical response information provides information on the responses that consumers have delivered to previous CRA ~ V Advertising Ads. Although consumers 110 can enter demographic information during the registration process, the 1820 query also provides an opportunity to gather demographic information. This information may be added to the CRAV demographic information, or may be added to the historical response data. In this case, a Level II demographic record can be incorporated into the registry, for easier search and compilation in the future. The information - 66 - level II demographic is collected after the initial registration point and consequently may contain information for some, but not all, consumers 110. As a result, the level II demographic information may limit the total population of the survey , contrary to basic level I demographic information, which is provided by all those registered in the initial registration. Figure 17 is a flow diagram illustrating an exemplary embodiment of step 1215, where ABS transmits alert 1805, illustration 1810, and query 1820. Referring now to Figure 17, process 1215 is initiated in the step 1701 of "HOME". In step 1705, ACME chooses to use the MultiSimulcast concept, offering concurrent CRAV ACME Advertising Ad transmissions across multiple devices. ACME chooses to display the ACME CRAV Ad by ABS, the ACME Web site, HiTechTV Cable, and the R-BAR Network simultaneously at 8:33 PM EST on Sunday. Therefore, the identical ACME CRAV Advertising Ads are MultiSimulcast in these media at 8:33 PM EST. Mr. Daly observes ACME Advertising Ads CRÁV while watching "Lawyers in Love" for ABS 120. Ms. Daly watches ACVME's CRAV Advertising Ads while accessing Internet 130. (Mrs. Daly has already provided her ID of CRAV when access). Mike is watching Cable 135 from HiTec TV in his room, and he sees ACME's CRÁ ~ V Ad. Mark observes the ACME CRSV Advertising Ad at a local bar, using the R-Bar 125 Network. In step 1710, consumers 110 answer. Mr. Daly answers using Phone 145. Ms. Daly answers using computer 160 of the Internet. Mike answers using his Palm Pilot 150 PDA, although Mike has not registered yet. Mark answers using the R-Bar 165 device. Response 1830 to query 1820 is shown only in ABS, as stated in step 1715-1720. Answer 1830 is not shown by the Internet 130, Cable 135 of HiTechTV, and Network 125 of R-Bar. Figure 18 illustrates the CRSV Advertising Ad seen by consumers 110, as set forth in Figure 17. In step 1805, the alert 1805 is represented graphically. Alert 1805 establishes: "Memorize the following CRAV Advertising Announcement of the ACME AUTOMOBILE COMPANY, making it the winner of 1 of 50 new ACME convertibles". This alert 1805 is displayed for 10 seconds. In step 1810, illustration 1810 is transmitted. Illustration 1810 is - 68 - a 60-second informational and entertainment ad suitable for transmission in Advertising Ads not CRAV as well. In step 1820, query 1820 is transmitted. Query 1820 includes three questions: an immersion verification question 1820a transmitted by the transmission network 105, which includes ABS, ACME website, HiTechTV, and the private transmission network R-BAR; and an 1820b question from the Advertiser, and question 1820c from the survey, both of which are distributed through the 111 devices, including a telephone network, the ACME website, the R-Bar private network, and the Palm Pilot PDA network. Immersion check question 1820a asks What new ACEM model has side impact airbags? "Multiple choice responses are displayed or vocalized: 1) SD2020, 2) XP2030, 3) XX2040, 4) XYZ123. The second question, question 1820b of the Advertiser is communicated .. This is a question designed by the Advertiser, presented to the consumers 110 while it is answered by the various devices 111. This question asks "When do you plan to buy a new car?" Multiple choice answers are deployed or vocalized: 1) 2 years or more, 2) in 2 years, 3) in 1 year, 4) in 6 months, In step 1820c, the third question, survey question 1820c This question is designed for a contracted interviewer, raised to consumers 110 while responding to the various devices 111. This question raises "Assuming the following options, who do you plan to vote for president? of E.ü. in 2008? "Multiple choice responses are deployed or vocalized: 1) Hillary Clinton, 2) Colin Powell, 3) Jeb Bush 4) Frank Maggio In step 1830, the correct answer to question 1 is displayed or vocalized : XP2030 Figure 19 is a flow chart illustrating how the CRSV Advertising Ads are answered by the Dalys, as set out in step 1710 of Figure 17. For Mr. Daly, the process is as explained below Mr. Daly answers using Telephone 145, by dialing a telephone number that was given to him when he checked in. The telephone number is connected to an answering service, which asks Mr. Daly for his CRAV ID, as set in step 1902. Mr. Daly has already registered, so he enters his CRAV ID and it is accepted in step 1910. In step 1930, Phone 145 reproduces Mr. Daly's first question 1820a with answer options In step 1935, answer "SD2020" by pressing 1 on your Tel 145 touch-tone phone, as invited. (This is not the correct answer). Another question is asked, so the process goes from step 1940 to step 1945. In step 1945, Mr. Daly is asked the second question 1820b with response options. In step 1950, Mr. Daly responds "2 years and more" by pressing 1 on his Phone 145. A third question 1820c is made, so the process goes from step 1940 to step 1945. In step 1945, Mr. Daly is asked the third question. In step 1950, Mr. Daly replies that he will vote for "Frank aggio" for President by pressing 4 on his Phone 145. (This is evidence of his political acumen). For Ms. Daly, the process is as explained below: Mrs. Daly answers using the Internet Computer 160. Since Ms. Daly already provided her CRÁV ID automatically when access (steps 1902-1910), she only needs to answer the questions. In step 1930, the Internet 1930 shows question 1820a of immersion verification. In step 1935, Ms. Daly selects "XP2030". In step 1945, Internet Network 130 shows question 1820b of the Advertiser with response options. In step 1950, Mrs. Daly selects - 71 - "in 2 years". Because there is no other question, the process goes from step 1940 to step 1945 again. In step 1945, question 1820c of survey with response options is shown. In step 1950, Mrs. Daly selects "Frank Maggio" representing his election for President. (There is intelligence in the Daly landlord). For ike, the process is as explained below: Mike uses his Palm Pilot 150 to access the website shown on Cable 135 of HiTechTV. Mike has not registered, but registration is allowed, so that the process is directed from step 1905, to step 1925, where registration is allowed, and then to step 1930. In step 1930, the immersion verification question 1820a is displayed with response options. In step 1935, Mike answers 3 ("XX2040"). There is another question so that the process goes from step 1940 to step 1945. In step 1945, Question 1820b of the Advertiser is displayed with response options. In step 1950, Mike answers 3 ("in 1 year"). The same process is followed for survey question 1820c, and Mike answers it. There are no additional questions, so the process goes from step 1940 to step 1926. In step 1926, because Mike does not have a ID of - 72 - CRÁV, the process goes to step 1927 and ike registers and obtains a CRAV ID, which is entered automatically. Then the process goes to step 1720. For Mark, the process is as explained below: Mark uses the bar's private network, which transmits the CRÁ "V Advertising Announcements and presents the 1820 query so that consumers 110 are located at the bar who are connected to the private network and who have signed up to participate Mark is asked his CRAV ID at step 1902. Mark has not pre-registered, so Mark type " NONE ", and the process is directed to step 1905, and then to 1925. In step 1925, registration is allowed during the CRAV Advertising Announcement, so that the process is directed to step 1930. In step 1930, it is displays immersion verification question 1820a with response options In step 1935, Mark answers 3 ("XX2040"). Another question is asked, so the process goes from step 1940 to step 1945. In step 1945 , Question 1820b of the Advertiser unfolds with options of r espuesta. In step 1950, Mark answers 3 ("in 1 year"). Another question is asked, so that the process moves from step 1940 to 1945. In step 1945, the survey question 1820c is displayed with response options. In step 1950, Mark answers 1 ("Hillary Clinton"). No other questions are asked, so the process goes from step 1940 to step 1926. In step 1926, the device recognizes that Mark does not have a CRA ID "V. The process goes to step 1927, and it is Ask Mark if he wants to continue with the registration process (to obtain a CRAV ID) or lose his 1820 query response information. Mark begins to complete the registration information, but becomes distracted and leaves the system. complete the record, it is not assigned a CRTAV ID, and its responses are discarded, as set out in step 1928. In step 1220 of Figure 12, the CRTAV ID responses are collected. SP 170 of the Telephone Company, the SP 185 of the Internet, SP 175 of the PDA, SP 190 of the Private Network of R-Bar sending in advance the response and registration information applicable to the DCS 195 of the TPR, Figure 20 is a flow chart that illustrates how the TPR uses the storage center 195 data to select the winners and distribute the prizes, as set out in step 1226 and 1227 of Figure 12. In step 2001, the process is initiated in the "START" button. In step 2005, the TPR data storage center 195 stores the registration information (for those who registered during the game) and the DCS 196 stores the response information for all registered consumers 110, including Mr. Daly , Mrs. Daly, and Mike. In step 2010, the potential and alternate winners are chosen randomly and are drawn from all the correct answers for question 1820a stored within DCS 196. Mike is chosen as one of the 50 winners and Mrs. Daly is chosen as the first of the 50 alternate winners. The TPR begins the verification process by contacting the 50 winners. Each winner is qualified in the 2020 step, and as each winner is verified his name is added to the list of winners verified in step 2035, and the winner's counter is incremented. Ultimately, TPR contacts Mike in step 2010 in order to verify his CRXV ID, registration information, and response information in step 2020. Mike's registration information was falsified (he says he was 60 when he was registered, but in reality he is 25 years old), so he is disqualified, because he is required - 75 - truthful answers as a condition to win according to the ABS Promotion rules. All of Mike's data is also purged from the data storage center 195 in order to avoid potentially false or misleading information. This is done to maintain the integrity of the database. According to step 2020, since Mike's information is not correct, the first alternate winner is chosen at the top of the list, as stated in step 2025. Ms. Daly is the first alternate winner, so that your information is verified in step 2025. Because Mrs. Daly's immersion verification question was correct, and that her demographic data proved to be accurate and verified in step 2031, she is selected as a Winner verified and added to the list in step 2032. In step 2035, once the 50 winners have been selected and verified, the process is directed to step 2040, where TPR sends in advance to ABS the information regarding the identities of all the winners, including Ms. Daly. In step 2040, ABS and ACME also jointly announce the names of all the winners, including Ms. Daly. Included in the information passed to ABS by TPR in step 2040 is a report that includes - 76 - demographic information for all consumer responses for questions designed by ACME and the interviewer, which can choose ABS to pass. together with ACME or scrutiny organizations who have hired ABS to acquire survey statistics. This report is derived and mine your data from the registration and response data. This information includes statistics that indicate that of the 5,532 million female consumers 110,534,461 live in households with average incomes in excess of $ 75,000 per year. This information also indicates that of these, 6.5% live in the state of Florida and that they are over 50 years of age, and 3.443% expect to buy a car during the following six months, 5.2% live in the NYC metropolitan area, and .8429% expect to buy a new car within the next six months. Statistics also indicate that in all age groups, and all occupations, Frank Maggio will be elected President in 2008 for a share of 59.8% of the popular vote. In step 2045, TPR sends a convertible to Mrs. Daly and the other winners in advance. The process ends in step 2099. - 77 - Other applications Although the above description is ideally suited for transmission technology of massive visual media such as TV 120 Transmission, Cable TV 135, Satellite TV 140, Private Networks 125, Other Networks 141, and Internet 130, also it can be used in alternating mass media channels, which use only radio-type audio technology, or only visual transmission media, such as a magazine or a newspaper advertisement. CRAV Advertising Ads can be answered with complicated, highly developed computer devices 111, or simply by using Telephone 145. Those skilled in the art will recognize that the prior invention can be implemented with any means of transmission and means of response. The CRAV system and process can be used in any mass media transmission network 105. For example, the mass media transmission network 105 may comprise TV, cable, satellite, radio, outdoor media (billboards, signs, buses), print media (newspapers, magazines), direct mail, the Internet, or other means of communication. transmission, as well as private networks. Private networks can comprise networks that have connected Recording Devices - 78 - Personal such as TiVo®. Additionally, a convergence of multiple mass media transmission networks 105, when used closely, can expand the reach and effectiveness of CRAV advertisements.

Radio Radio programs are distributed by airwaves, and / or via the Internet. As with the television industry, revenue from advertisements stored by radio stations is used to offset the costs of content (music, news, sports, etc.) and their production, as well as overhead costs such as personnel and marketing. As with television, commercials and receptacles are incorporated between content segments. Consumers tend to avoid radio commercials by switching channels, listening to alternate forms of entertainment (such as CDs, DVDs, television, etc.), or turning off the radio. In the radio program segments, individual CRAV advertisements or CRAV ad receptacles can be transmitted. Some or all of the advertisements - 79 - within the program may be CRAV advertisements. CRAV advertisements may contain "alert" or specific alert tones trying to achieve immersion. The alert can be provided at the beginning of a program or program segment, or at the start or end of an advertisement or advertising receptacle. After the advertisements are transmitted (audio "illustrations"), listeners can be provided with access instructions. The instructions may suggest immersion verification by telephone or cell phone. Additionally, the instructions may suggest immersion verification by any of the response devices 111. According to the foregoing, consumers can register and / or provide query responses to immersion verification or other queries by response devices 111. The consultations can be transmitted by air, before or after the CRXV advertisement. Alternatively, the Queries may be provided during the query response interaction process using the devices 111 over the networks provided by the Service Providers 112. - 80 - Promoters may wish to provide multiple inquiries in order to make trickery more difficult. For example, talking can include a consumer who learns the content and who provides the query and response to subsequent players. Promoters may also wish to limit the amount of time allowed for the interaction. In addition to the Immersion Verification queries, other consultations may be included. For example, other inquiries may include questions designed by the sponsor, survey questions, demographic questions, etc., similar to the use of television in the CRAV advertisements CRAV advertisements. The aspects of the use of CRAV advertisements of the aforementioned television industry reflect the radio industry. These aspects include advancement promotion and CRA player registration "V, assignment of CRAV ID numbers, research, and substantial pricing and compliance aspects." Those experts in the field will recognize the similarities between industries. of radio transmission and television transmission, as well as the similarities in the methods, analysis, and techniques of sales used by the Promoters to determine the sale price and costs of CRÁV advertisements.

Print media: Books / Journals / Newspapers Books, magazines, and newspapers are distributed to subscribers through sales outlets of print or automatic sales. Additionally, the online versions of those printed materials can be distributed through the Internet. The mass media of air transmission (such as television and radio) have costs affiliated with time. In other words, the costs of radio and television content are measured in units of time, and the units of advertisements are sold as units of time. On the other hand, the costs of printed mass media content are affiliated with the space, such as the size of the advertisement on printed pages. The more printed pages there are, the higher the cost of a printed work. Revenues from advertisements stored by print media are used to offset paper costs, printing costs, distribution, development of written and photographic content and its production, and personnel overload and commercialization. Advertisements of different sizes can be incorporated between the content segments or sections of the print media. Consumers tend to avoid printing advertisements by ignoring the advertisement, reading about the advertisement, flipping the page, or stopping reading the written work. In and between the printed content segments, CRSV advertisements of different sizes can be printed or distributed. The advertisements include an alert mark or logo to attract the immersion. Additionally, specific printed instructions can be provided in the advertisement to attract immersion. Online distribution of magazines (electronic journals or e-zines) or newspapers can also include audio or visual alerts. An alert logo may be provided in a printed advertisement to invite immersion in the content of that individual advertisement. Alternatively, an alert logo may be provided in multiple advertisements to invite immersion in the content for a section of advertisements or for one of the advertisements - 83 - advertisers in the section. Multiple advertisements may comprise the printed version of an ad receptacle. After consumers review the print media advertisements, they can register and / or provide a response to the inquiry through the various response devices 111. In the exemplary embodiments, the Immersion verification query may be printed in the advertisement, hidden elsewhere in the printed publication, or provided only during the query interaction / response process by response devices 111 . Providing consultation during the interaction / response process can improve immersion by requiring memorization of the advertisement in order to assist in the expedited response of the query. As described above, Promoters may wish to provide multiple queries in order to make the scams more difficult. Promoters may attempt to allow a consumer to interact with an advertisement only once, also increasing the likelihood of a serious desire to play properly and increase the likelihood of immersive effectiveness. In order to avoid the subsequent review of the advertisement, Promoters may limit the amount of time allowed for the interaction, or may allow interaction verification and immersion within a limited time frame announced. According to the above, consumers can rely on memory to respond correctly and punctually to the query. In addition to immersion verification queries, other consultations may be included. For example, other queries may include questions designed by the sponsor, survey questions, demographic questions, etc. Most aspects of the use of CR ^ V advertisements of the television industry described above reflect the mass media printing industry. For example, the similarities include the promotion and forward registration of CRSV players, the assignment of CRXV ID numbers, research, and the substantial aspects of quotation and fulfillment of awards. Those skilled in the art will recognize the similarities between the radio and television broadcast industries, as compared to the printing industry, as well as the methods, analysis, and sales techniques used by the Promoters to determine the sales price and costs for CRAV advertisements.

Outdoor media Outdoor media may include billboards, fixed signs in CRAV advertisements or inside buildings, and mobile signals in taxis, buses, flat banners, or non-rigid blimps. The mass media outdoor advertising can be based on capturing the attention of consumers who spend during short periods of time. To create outdoor media, Promoters use printed materials such as "wraps" of billboards or printed card inserts for taxis, paint applied directly to boards or buildings, and electronic billboards. Electronic billboards can display advertising messages and entertainment content, such as news headlines, sports headlines, etc. However, most outdoor media comprise advertising messages and do not comprise subtial amounts of traditional content. Advertising revenues generated by Outdoor Media Promoters are used to offset the costs of developing written and photographic content and its production, paper, printing costs, painting, distribution, inlation, material costs, overload. , rental rates, or other fees charged by the owners of billboards, taxis, or owners of advertising facilities. Consumers tend to avoid outdoor media ads by ignoring them, or by looking elsewhere. A CRAV version of a mass media outdoor advertisement may comprise a recognized "warning" mark or logo recognized in an outdoor media advertisement to attract immersion. Alternatively, the outdoor media advertisement may comprise an audible tone to attract immersion. The audible tone may be provided on radio waves or may emanate from the same article of outdoor means. The CRA ~ V advertisement of outdoor media can also provide access instructions, allowing interaction through the various response devices 111 for consumers to register and / or provide query responses. The Immersion verification query can be printed in the outdoor media advertisement. Alternatively, the Immersion verification query may be provided during the query interaction / response process by the response devices 111. As described above, the Promoters may wish to provide multiple inquiries to make trickery more difficult. Promoters may attempt to allow a consumer to interact with an advertisement only once, also increasing the likelihood of a serious desire to play properly and increase the likelihood of immersive effectiveness. In order to avoid the subsequent review of the advertisement, Promoters may limit the amount of time allowed for the interaction, or may allow interaction verification and immersion within a limited time frame announced. According to the above, the consumer can rely on the memory to respond correctly and punctually the query. In addition to immersion verification queries, other queries can be included. For example, other queries may include questions designed by the sponsor, survey questions, demographic questions, etc. The aspects of the use of advertisements - 88 - CRAV advertisers of the television industry described above reflect the outdoor media industry. For example, those aspects include the promotion of advancement and the registration of CRAV players (a billboard Promoter could advise passersby "LOOK AT THIS SPACE FOR FUTURE ADVERTISING ADVERTISEMENTS CRA" V "), assigning CRA ID numbers ~ V for registered players, registration research aspects and consultation responses, and subtial aspects of quotation and award fulfillment Those experts in the field will recognize the similarities between radio and television transmission industries, compared to external media, as well as the methods, analysis, and sales techniques used by the Promoters to determine the sales price and costs for CRAV advertisements.

Direct mail Direct mail is based on capturing the attention of consumers while they open their mail. Many Direct Mail Promoters use printed materials (wrappers, printed advertising circulars, brochures, coupons, etc.) and incur costs -substantial to distribute their advertising. Most direct mail media, similar to outdoor media, do not comprise substantial amounts of traditional content and are typically dominated by advertising messages. However, in some aspects, Direct Mail Promoters face many of the cost structures of the print media industries because costs are determined by space rather than transmission time. Direct mail Promoters can mail an advertising insert, or multiple ad inserts, to a mass mailing list, taking advantage of economies of scale such as mass mail classifications. In the case of multiple pieces sent by mail in an envelope (the direct mail version of an "advertisement" receptacle), the distribution costs are shared by multiple advertisers, decreasing the costs per insert. Promoters of direct mail media are used to offset the costs of paper, printing costs, distribution and mailing, handling, overload, and development of written and photographic content and its production. Consumers tend to avoid commercial advertising. direct mail media by discarding them while sorting incoming mail, often before even opening envelopes A CRAV version of a direct mail advertisement may comprise a recognized visual alert mark or logo on the envelope or on the insert itself An alert logo can be added to a single printed insert in order to invite the immersion n in the commercial single CRXV. Alternatively, an alert can apply and invite immersion for all inserts in case of multiple inserts - a direct mailer receptacle. The CRAV envelope or CRKV advertisement may provide printed access instructions, which allow interaction facilitated by the various response devices 111. According to the above, consumers may register and / or provide query responses through the devices 111 of answer. The Immersion verification query can also be printed on the envelope or insert. Alternatively, the query can be provided during the query response / interaction process. - 91 - As described above, Promoters may wish to provide multiple queries in order to make the scams more difficult. Promoters may attempt to allow a consumer to interact with an advertisement only once, also increasing the likelihood of a serious desire to play properly and increase the likelihood of immersive effectiveness. In order to avoid the subsequent review of the advertisement, Promoters may limit the amount of time allowed for the interaction, or may allow interaction verification and immersion within a limited time frame announced. According to the above, the consumer can rely on the memory to respond correctly and punctually the query. In addition to immersion verification queries, other queries can be included. For example, other queries may include questions designed by the sponsor, survey questions, demographic questions, etc. The aspects of the use of CRAV advertisements of the television industry described above reflect the direct mail media industry. These aspects include the promotion of advancement and the registration of players CRAV - 92 - (the initial mails can advise recipients of future mailings to carry the CRAV logo or pre-registration), the assignment of CRAV ID numbers for registered players, aspects of registration research and consultation responses, and the substantial aspects of quotation and fulfillment of awards. Those skilled in the art will recognize the similarities between the radio and television broadcasting industries, as compared to the direct mail media industry, as well as the methods, analysis, and sales techniques used by the Promoters to determine the price. sales and costs for CRA ~ V direct mail advertisements.

Internet The mass distribution of CRAV advertisements over the Internet can take multiple forms, each of which can share aspects of other types of mass media. In addition, the Internet can save Promoters some affiliated costs with less modern forms of mass media. For example, Internet Developers can create "transmission email advertisements." In such ads - 93 - advertising, a Promoter can massively transmit the emails to a list of email addresses, simulating a direct mail campaign without supporting the costs of materials and mailing. Internet Developers can also "stream" video versions of televised or radio content and embedded advertisements, or just the same advertisements, to consumers. In the "requested Internet Flow Advertising", Promoters can make the content flow to consumers upon request. Alternatively, in the "simulcast advertisements", the Promoters can stream simulcast versions of televised or radio content and built-in advertisements, which can be transmitted en masse through a website. In the example of streaming audio or video feeds, Promoters can support the bandwidth costs, which should be considered when calculating the cost for the Advertiser to send flow announcements, or CR¾V flow announcements, to customers. Some distributors of printed materials offer "display advertisements reflected on the Internet". For example, newspaper distributors may offer versions in. line of your work printed on a website. Internet consumers of printed work can review the content and advertisements in the newspaper on the website. Those display advertisements reflected on the Internet are similar to the print media advertisements as described above. Internet Promoters also use "banner advertising of mass media" as a means of advertising on the Internet. A Promoter may create a CRÁV mass media banner ad by consistently mailing the advertisement for a mass media website in a non-selected manner without linking the advertiser directly to the consumer. The CRAV banner ad may comprise an alert and may provide substantial rewards to some of the consumers who register and verify immersion in the content of the advertisement. Those CRAV ads are different from the types of targeted Internet ads served only to consumers who meet specified criteria. Consumers tend to avoid advertising on the Internet by closing the browser windows containing the advertisements, or by avoiding the websites that jointly comprise the advertisements. However, CRAV Internet commercials can overcome consumer trends to draw consumers' attention to advertisements. Each of the Internet advertisements described above may comprise a CR5V advertisement implementing the alert and the Immersion Verification processes for the advertisement itself. Multiple CRAV advertisements within a requested stream, simulcast broadcast, mirrored display, or mass media banner broadcast, may comprise a "receptacle" of advertisements, so an Immersion check query may be raised on one or more of the advertisements in the receptacle. CRAV advertisements may include logos or alert tones, or specific alerts trying to achieve immersion. After the advertisements are transmitted by the flow, visualization, or banner with audio and / or video illustrations, consumers can be provided with access instructions, typically suggesting access for verification of immersion via the Internet, but also available through the other response devices 111. In accordance with the foregoing, consumers can register and / or provide query responses to immersion verification queries using response devices 111. Queries can also be transmitted after the illustration or before or after the CRAV advertisement. Alternatively, the Queries may be provided during the query response / interaction process using the response devices 111 by the networks provided by the Service Providers 112. As described above, Promoters may wish to provide multiple queries in order to make the scams more difficult. Promoters may attempt to allow a consumer to interact with an advertisement only once, also increasing the likelihood of a serious desire to play properly and increase the likelihood of immersive effectiveness. In order to avoid the subsequent review of the advertisement, Promoters may limit the amount of time allowed for the interaction, or may allow interaction verification and immersion within a limited time frame announced. According to the above, the consumer can rely on the memory to respond correctly and punctually the query. In addition to immersion verification queries, other queries can be included. For example, other queries may include questions designed by the sponsor, survey questions, demographic questions, etc. The aspects of the use of CRSV advertisements of the television industry described above reflect CRSV advertisements over the Internet. These aspects include promotion of progress and registration of CRSV players, allocation of CRAV ID numbers, research and the substantial aspects of quotation and fulfillment of prizes. Those experts in the field will recognize the similarities between the Internet and television transmission industries, as well as the methods, analysis, and sales techniques used by the Promoters to determine the sales price and the costs for the - 98 -announcements CRAV advertising.

Private Networks Private networks can exist in all mass media industries. For example, private networks include a mailing list (distribution of materials by the US Postal Service's mailing network), magazine subscription list, email address distribution list, tape music distributed to subscribers ( Muzak type), a connected network of streaming content linked to interactive devices in bars and restaurants (such as NTN), consumers connected by a cable system to Video on Demand servers, and owners in a Personal Video Recorder network . For the transmission of mass media of CRA ~ V advertisements by a private network, the private network requires the ability to distribute advertisements profitably (ie, broadcast) throughout the network. This transmission differs from the target media, which includes the distribution of interactive advertisements to a segment of consumers connected to the private network based on profiles selected as -99-target, such as demographic data. In general, advertisements distributed over a private network are subject to the same industry-defying consumer evasion techniques (ie, print advertisements can be avoided by turning the page). Similarly, the implementation of CRA ~ V advertisements in a private network will improve immersion, as would the public network version of the same CRAV advertisements.

Convergence To improve the effectiveness of CRAV advertisements, CRAV advertisements can be transmitted across a convergence of multiple forms of media ("cross media transmission"). For example, a Promoter may distribute CRÁ ~ V advertisements that comprise the same message about a new car on the network, television, Internet, and print media. The advertisements can be presented simultaneously or at different times in the multiple forms of media. Although the advertisements may have different appearances based on the restrictions of each medium, the query of - 100 - immersion verification may be the same by all means. Figure 21 illustrates a CRSV advertisement transmission by a convergence 2100 of mass media formats according to an exemplary embodiment of the present invention. As shown, a Promoter may transmit to consumers 110 a CRSV advertisement or an ad receptacle for two or more of the transmission networks 105. The CRSV advertisement or ad receptacle may be transmitted simultaneously or independently by the multiple transmission networks 105. Consumers 110 may react to the CRSV advertisement or an ad receptacle by responding to an immersion verification query about a portion of content selected from a CRAV advertisement or a receptacle. The consumers 110 can respond to the inquiry by one or more of the response devices 111. The inquiry can be provided by one or more of the multiple transmission networks 105. Alternatively, the query may be provided by the response devices 111. The response devices 111 communicate the consumer inquiry answers to the data storage center 195 through the respective Service Providers 112. A reward can be awarded to a consumer who answers the query correctly. In an exemplary embodiment, a Promoter or Advertiser may group CR V advertisements by all means, and the interaction process may also be triggered by each medium individually or by instructions provided in one of the media (e.g., TV) . In an exemplary mode, one medium can provide "clues" to help CRÁ ~ V players correctly respond to CRA ~ V advertisements in other media. For example, a local newspaper may publish an advertisement with a CRAV logo. The advertisement may explain that a televised CRÁ ~ V advertisement sponsored by the same advertiser will be broadcast in a CRAV ad receptacle for a certain time frame that afternoon, over a specified television network. In an exemplary embodiment, immersion verification may be available only after the televised CRAV advertisement airs. The query - 102 - may be transmitted by air, provided in the original advertisement, or provided during the response / interaction process. In accordance with the foregoing, the CRAV logo on the printed advertisement may provide the future CRA ad viewer "V televised with a clue as to the advertisement in the CRAV receptacle indicated is the advertisement for which the immersion consultation This convergence methodology can be implemented by radio, or in unison with radio, print media, television, direct mail on time, private networks, or other means of transmission Additionally, such "distanced" CRSV advertisement can be distributed in various parts by different formats of mass media Another form of convergence as an example is the use of the bandwidth provided by a high definition signal.This bandwidth can be divided into multiple signals, which can include data, Internet , radio, and televised content.The use of multiple channel of this bandwidth can provide the broadcasting of televised CRSV commercials or normal or high definition radio, while also providing the - 103 - Internet content that may include Immersion Verification Inquiries. Similarly, the Internet signal may include CRAV advertisements (flow, display, or banner with audio and / or video illustrations). As noted above, these CRAV Internet advertising may use the same Immersion Verification Inquiries as other CRAV cross-media advertisements in the market. Additionally, multiple media formats may provide clues to viewers of televised CRAV advertisements as to which advertisement or advertisements in a scheduled televised receptacle will be subjected to immersion verification. Another form of convergence by way of example comprises "back channel" technology, which provides data fed from the television configuration boxes or private video recorders ("PVRs"). The configuration boxes and the PVRs receive a signal of transmission content by a satellite or cable network and display the signal on a monitor. The monitor can comprise a TV. Consumers can access the back channel of the configuration boxes or PVRs in order to send data coming from the configuration boxes or PVRs to a third party. This rear channel signal can be supplied by a second signal source. The second signal source may comprise broadband or dial-up Internet access, telephone, cable, or satellite. The rear channel signal can also provide two-way communication. According to the above, the immersion, registration, and response / interaction verification can be performed using the back channel capabilities of the configuration boxes or PVRs. For configuration boxes and PVRs, CRSV advertisements (or CRAV ad elements) can be sent to the consumer through a convergence of mass media formats. For example, the alert and illustration can be sent by television transmission, while the immersion verification query and the interaction elements can be sent via the Internet. In an exemplary embodiment, while viewing a CRAV advertisement, the consumer may press a button in the configuration box, PVR, or the remote control, which opens a second CRSV advertisement. The second CRAV advertisement may comprise a display advertisement or even full motion video and may provide some or all of the elements of the CRAV advertisement on the air. The exemplary mode may expose consumers to a second CRA "V branded" advertisement Those skilled in the art will recognize that the present invention applies to any mass media transmission network and that new types of shipping technologies may serve as new media platforms for the delivery of content and advertisements, including advertising CRÁV.V Those future media will be part of the CRAV mailing and the interaction system and will be able to participate in the convergence methodologies of cross media described above.

Interactive Response Device for Query Response FIG. 22 is a block diagram graphically representing a system 2200 for remotely interacting with the transmission content in accordance with an exemplary embodiment of the present invention. As shown in Figure 22, the transmission network 105 transmits the content 2203 to a transmit receiver 2205. In an exemplary embodiment, the transmission network 105 comprises a transmission television network 120, and the transmission receiver 2205 comprises a television of a receiver (consumer 110). In an alternate mode by way of example, the transmission network 105 comprises a cable network 135, and the transmission receiver 2205 comprises either a television receiving the cable input directly or a cable tuner configuration box receiving the cable. cable entry and presents the content 2203 of transmission on a television. In another alternative mode by way of example, the transmission network 105 comprises a satellite network 140, and the transmission receiver 2205 comprises a satellite receiver that receives the transmission content 2203 and presents the transmission content 2203 on a television. In other exemplary embodiments, the transmission network 105 may comprise a transmission radio network, and the transmission receiver 2205 may comprise a radio receiver; or the transmission network 105 may comprise a server communicating the audio or video stream, and the transmission receiver 2205 may comprise a personal computer connected to the server through a distributed computer network, such as the Internet. Other transmission networks and receivers are within the scope of the present invention. A server computer 2230 communicates a query to a client 2220 computer through a distributed computer network. The query comprises a question about a selected portion of the transmission 2023 content. As shown in Figure 22, the network may comprise Internet 2225. In exemplary embodiments, the client computer 2220 may comprise a personal computer, a laptop, or a personal digital assistant (PDA). In the exemplary embodiments, the client computer 2220 may comprise a cable or satellite configuration box, a video cassette recorder, or a personal video recorder (PVR). In those embodiments, the client computer 2220 may also comprise the transmission receiver 2025. The client computer 2220 communicates the query to a client transmitter / receiver 2215. The client transmitter / receiver 2215 transmits an interactive communication signal 2217 to an interactive remote control 2210, which comprises the interactive response-response device-108. The interactive communication signal 2217 may comprise the query received from the server computer 2230. Additionally, the interactive communication signal 2217 may comprise a synchronization signal 2204 (described below) or other information. In an exemplary embodiment, the client transmitter / receiver 2215 can be an integral component of the client 2220 computer. In an exemplary embodiment, the client transmitter / receiver 2215 may comprise a separate component coupled to the client computer 2220. The client transmitter / receiver 2215 may comprise a single component that performs both the transmission and reception functions. Alternatively, the client transmitter / receiver 2215 may comprise separate components that perform the respective transmit and receive functions. For example, for a PC-based implementation, the client computer 2220 may be coupled to the client transmitter / receiver 2215 via the USB of the client computer 2220, serial, or other ports, by means of a card installed in a card slot, or by means of an Ethernet coupled to the client-2220 computer. Throughout this specification, reference to a "client transmitter / receiver" 2215 refers to any of those exemplary embodiments described above. The interactive remote control 2210 receives the interactive communications signal 2217 and presents the query to a receiver that operates the interactive remote control 2210. The interactive remote control 2210 will be described with reference to Figures 22 and 23. Figure 23 is a diagram of blocks graphically representing the interactive remote control 2210 according to an exemplary embodiment of the present invention. Using the interactive remote control 2210, a receiver of the transmission content 2203 can tune the transmit receiver 2205 to the station channel by which the transmit content 2203 will be presented. In exemplary mode, the receiver can enter the station channel to a processor 2304 of the remote control 2210 via an input device, such as the channel control keypad 2310. The processor 2304 generates a channel control signal 2212 comprising instructions for tuning the receiver 2205 to -transmission in the station channel. Then, a channel control transmitter 2312 transmits the channel control signal 2212 to the transmission receiver 2205, thereby tuning the transmit receiver 2205 to the station channel. The channel control keyboard 2310 may allow the interactive remote control 2210 to perform remote control functions for a television or other multi-media devices. Multi-media devices may include cable boxes, digital satellite configuration boxes, PVR controls, and audio amplifier and receiver controls. The interactive remote control 2210 may comprise a "Universal Remote", with numerous device control codes stored within a memory (not shown) during the manufacturing process. Additionally, the 2210 interactive remote control can learn remote control functions, using the conventional technology used in "remote learning". The 2210 interactive remote control can also download remote control codes from the Internet for storage in memory, allowing recipients to easily update codes as new hardware is added to the home. - 111 - An input transmitter / receiver 2302 receives the interactive communications signal 2217 transmitted from the client transmitter / receiver 2215 and communicates the interactive communication signal 2217 to the processor 2304. The processor 2304 divides the query from the signal of interactive communications 2217 and presents the query on a screen 2306. In exemplary mode, screen 2306 comprises an LED or LCD screen, with or are backlighting. Alternatively, the display 2306 may comprise a full-color visual active matrix display of the design and specifications of those used with PDAs and laptops. The screen size and power requirements affect the power requirements, battery specifications, and expected battery life of the 2210 interactive remote control. The customer 2215 transmitter / receiver can interact with multiple 2210 interactive remote controls within a location alone when referring to a single media access control address ("MAC") for the respective interactive remote control 2210. In that exemplary embodiment, the client computer 2220 may recognize that the MAC address in order to to determine which control - 112 - interactive 2210, and indirectly with which receiver it is interacting. Additionally, the client transmitter / receiver 2215 can transmit interactive communications signals 2212 that can be received by any interactive remote control 2210 within range. The transmissions between the client transmitter / receiver 2215 and the interactive transmitter / receiver 2302 may comprise the signals using the same format or different from that used by the channel control transmitter 2312. For example, radio frequency (RF), infrared (IR), ultra-wideband (UWB) methods, or other methods for transmitting interactive communication signal 2217 and channel control signal 2212 may be used. The receiver operating the interactive remote control 2210 can respond to the query directly by interactive remote control 2210. The receiver can take as input a response to the 2304 processor by means of an input device, such as an interactive response keypad 2308. In an exemplary embodiment, the interactive response keyboard 2308 comprises a complete alphanumeric keyboard. In an a-113 mode, for example, the interactive response keyboard 2308 comprises multiple choice response buttons. In this mode, the receiver can take as input an answer to a multiple-choice question by selecting the corresponding multiple-choice button. Accordingly, the interactive response keyboard 2308 may comprise simple keys for multiple choice responses and may be extended to include a full "QWERTY" keyboard with fully functional numbers, symbols, and arrow keys and custom special function keys for the response process Interactive In another exemplary embodiment, the interactive response keyboard 2308 may comprise "soft buttons" corresponding to the adjacent information displayed on the 2306 display. Those soft buttons may provide one-touch receipts for the receiver of pre-programmed interactive responses or on-screen (such as letters or multiple-choice selections), or to store pre-programmed macros related to interaction (ie, identification numbers that allow multiple users to access and use the 2210 interactive remote control). In other embodiments by way of example, the input device for taking the answer to the inquiry as input may comprise a touch screen, a pressure sensitive screen operated by a stylus, a joystick, or other suitable device to take as inputting the query response to the interactive remote control 2210. In an exemplary embodiment, the interactive response keypad 2308 and the channel control keypad 2310 may comprise separate components of the interactive remote control 2210. In an alternate mode such as example, the interactive response keyboard 2308 and the channel control keyboard 2310 may comprise a single component of the interactive remote control 2210. In that case, the interactive remote control 2210 may comprise a selector button (not shown) for switching between a Interactive response function and a channel control function. The interactive transmitter / receiver 2302 transmits the response input by the receiver to the client transmitter / receiver 2215 via an interactive communications signal 2217. In an exemplary embodiment, the interactive transmitter / receiver 2302 comprises a single component that performs both Transmission functions as reception. In an alternate mode by way of example, the interactive transmitter / receiver 2302 comprises separate components that perform the respective transmission and reception functions. Throughout this specification, reference to an "interactive transmitter / receiver" 2302 refers to any of those modalities by way of example. The client transmitter / receiver 2215 communicates the response of the receiver received from the interactive transmitter / receiver 2302 to the client computer 2220. The client computer 2220 communicates the response of the receiver to the server computer 2230 via the Internet 2225. The server computer 2230 communicates the response of the receiver to the data storage center 195. The data storage center 195 determines whether the response of the receiver comprises a correct response to the query. Then, the data storage center 195 awards a prize to a receiver who sends a response comprising a correct response to the query. Each response comprising a correct response to the query may indicate that the recipient providing the response was exposed to at least the selected portion of the transmission 2203 content in the query. In an alternate modality as an example, the The server computer 2230 may comprise the data storage center 195 and may perform the functions of the data storage center 195. The presentation of the query on the interactive remote control 2210 can be synchronized with the presentation of the transmit content 2203 by the transmit receiver 2205. The transmission network 105 can communicate a synchronization signal 2204 to the server computer 2230. The synchronization signal 2204 may comprise the information indicating the transmission time in which the transmission network 105 will transmit the transmission content 2203. The synchronization signal 2204 may also comprise the station channel by which the transmission content 2203 will be presented. In an example mode, the server computer 2230 can communicate the query to the client computer 2220 based on the transmission time in the synchronization signal 2204. In accordance with the above, the server computer 2230 can control the time at which the interactive remote control 2210 presents the query by controlling the time at which the server computer 2230 communicates the query to the client computer 2220. - 117 - In an alternate mode by way of example, the server computer 2230 can communicate the synchronization signal to the client computer 2220 via the Internet 2225. Then, the client computer 2220 can transmit the query to the interactive remote control 2210 by the client transmitter / receiver 2215 based on the transmission time in the synchronization signal 2204. For example, the client computer 2220 may communicate the query in the transmission time indicated in the synchronization signal 2204. In that case, the interactive remote control 2210 will display the query in synchronization with the presentation of the transmit content 2203 in the transmit receiver 2205. Alternatively, the transmission time information in the synchronization signal 2204 may include a delay in order to allow the presentation of the query in the interactive remote control 2210 at a desired time after the presentation of the transmit content 2203 in the receiver 2205 of transmission. According to the above, the client computer 2220 can control the time at which the interactive remote control 2210 presents the query by controlling the time at which the client-223 transmitter / receiver transmits the query to the interactive remote control 2210, based on the information in the synchronization signal 2204. In another alternative mode by way of example, the client computer 2220 may transmit the synchronization signal 2204 to the interactive remote control 2210 via the client transmitter / receiver 2215. In that case, the processor 2304 may present the query on the display 2306 based on the transmission time information in the synchronization signal 2204. In accordance with the foregoing, the processor 2304 can control the time at which the interactive remote control 2210 presents the query to the time when the query is displayed on the screen 2306. In an exemplary mode, the computer Server 2230 (or the web site presented by server computer 2230) can also notify the receiver via screen 2306 of interactive remote control 2210 of desirable content available on other television channels. Desirable content may comprise CRAV advertisements that are presented by different networks at different times. Alternatively, the desirable content may comprise any pre-selected content, such as breaking news, selected sports equipment, selected entertainment, selected TV shows, or other content for which the recipient requested notification of its transmission. According to the above, the receiver can change the channels in order to visualize the desirable content, in response to the notification received from the server computer 2230. As described with reference to Figure 28, the interactive remote control 2210 can automatically tune the transmit receiver 2205 to the station channel in which the desirable content will be presented, in response to the received notification from the server computer 2230 . As a result, the receiver can pre-select the content for which the receiver wishes to be notified of its transmission. When the server computer 2230 detects the transmission or subsequent transmission of the pre-selected content, the server computer 2230 can generate and communicate a synchronization signal 2204 comprising a content identification, the transmission time, and the station channel. transmission. Screen 2306 presents the information coming from the synchronization signal. Thereafter, the receiver can tune the transmit receiver 2205 to the desired station channel in order to display the pre-selected content. Alternatively, the remote control interactive 2210 can automatically tune the transmit receiver 2205 to the desired station channel for presentation of the pre-selected content. The receiver can configure the interactive remote control either for manual or automatic operation. The client transmitter / receiver 2215 can interact with multiple interactive remote controls 2210 in a single location by referencing a unique MAC address of the respective interactive remote control 2210. In that mode as an example, the client computer 220 can recognize the MAC address in order to determine which 2210 interactive remote control, and indirectly with which receiver it is interacting with. A MAC address comprises a hardware address that uniquely identifies each node in a network. When a recipient registers with CRAV, the recipient provides their demographic information (age, sex, address, salary, education, etc.) to obtain a registration number. Afterwards, the user associates the MAC address of his interactive remote control 2210 - 121 - with his registration number. Multiple receivers can use the same 2210 interactive remote control based on their individual registration numbers and MAC address. For example, a family of four may each have different record numbers. Each time one of the family members accesses the server computer 2230 via the interactive remote control 2210, the server computer 2230 can identify the particular individual based on the registration number. In accordance with the foregoing, the server computer 2230 can communicate queries about transmission content 2203 based on the demographic data of the family member currently using the 2210 interactive remote control. In an alternate modality such as For example, the server computer 2210 can communicate generic queries that do not rely on the demographic data of the individual receivers. According to the above, unregistered (and registered) recipients can receive inquiries and respond. Additionally, the transmission content 2203 may comprise the query, and the receiver may respond to that inquiry by the interactive remote control 2210. The exemplary embodiment in Figure 22 graphically represents a single receiver that interacts with the transmitting content 2203. using the interactive remote control 2210. However, multiple receivers can simultaneously receive and interact with the transmission content 2203 presented in the multiple transmitting receivers 2205 by connecting multiple client 2220 computers to the server 2230 computer and coupling multiple interactive remote controls 2210 to multiple 2220 client computers. The exemplary embodiment illustrated in Figure 22 graphically depicts a "two-part" interactive television process, where the transmission network 105, utilizing the existing transmission infrastructure and technology, transmits the interactive content (and queries) to the receivers (consumers 110), and the receivers respond through the information collection system connected to the Internet. The receivers, using the 2210 interactive remote control connected to the Internet, send query responses to the website on the server 2230 computer and receive / interact with any other queries sent to the receiver via Internet 2225. The Internet site at the server computer 2230 may collect, process, or harvest the data from the responses, or may send that information to the data storage center 195 (as in the process of interactive CRSV advertisements). Additionally, a third "synchronization service" can synchronize the mailing of queries and follow-up queries to the 2203 transmission content, ensuring that timely and accurate information is sent and collected through the 2210 interactive remote control. In some cases, the synchronization service it can be automated by the Promoter, the television network, cable network, satellite network, or server computer, or the issuer can provide these services by itself, manually or in an automated manner. For an example mode, the interactive remote control 2210 provides interactive television services as its main function. The interactive remote control 2210 optionally allows the receiver to remotely control a television or home theater system to control the power, volume levels and channels that are displayed by the transmit receiver 2205. The interactive remote control 2210 can use two -124 integrated communication transmitters-one to interact with the client computer 2220 (i.e., using RF), and one to transmit the channel control signals 2212 (i.e., using IR ). The same or different keys or buttons may be used on the interactive remote control 2210 to enter the interaction input (query responses) as well as the television controls. Such interactive remote control 2210, which serves only to provide interactive television services together with television remote control functions, can be built and sold at prices that will attract mass purchases from consumers. In an exemplary embodiment, the client computer 2220 may comprise a cable configuration box or satellite receiver, which performs separate, dual functions of the client computer 2220 and the transmission receiver 2205. The cable configuration box or the satellite receiver may comprise a subsequent channel that communicates the information over a telephone or Internet connection to the server computer 2230. The back channel is different from the channel or medium used to transmit the content from the transmission network 105 to the receiver component 2205 of -125 -transmission of the cable configuration box or satellite receiver. Other components (not shown) of interactive remote control 2210 comprise an internal system of rechargeable (or replaceable) batteries sufficient for the free operation of a wired power source. The interactive remote control 2210 may also comprise load contact points for connecting to a load frame, or an alternating DC power connector, in order to allow periodic charging of the device. Alternatively, the interactive remote control 2210 may comprise a removable battery compartment, which may use disposable or rechargeable batteries. The interactive remote control 2210 may comprise sufficient memory and processing power in order to execute calculations, interactive events, and remote control functions. The 2210 interactive remote control can allow future expansion through one or more card slots (for the addition of PMCIA cards or instant memory cards, etc.), as well as the ability to add new keyboard skins to allow interactive applications specials that can be introduced in the future. - 126 - Figure 24 is a flow chart graphically depicting a method 2400 for remotely interacting with the transmit content 2203 according to an exemplary embodiment of the present invention. The method 2400 will be described with reference to Figures 22, 23, and 24. In step 2405, the transmission network 105 transmits the content 2203 to multiple receivers. In step 2410, the interactive remote control 2210 tunes the transmit receiver 2205 to the desired station channel to receive the transmit content 2203. Step 2410 will be described in more detail with reference to Figure 25. Additionally, an alternate method by way of example for tuning the receiver to the desired channel will be described with reference to Figure 28. In step 2415, the transmit receiver 2205 receives and displays the transmit content 2203. In step 2420, the query is presented by the interactive remote control 2210. Step 2420 will be described in more detail with reference to Figure 26. Alternatively, the query may be presented by the transmit receiver 2205 as part of the transmit content 2203. In step 2425, the receiver communicates a response to the inquiry by interactive remote control 2210. Step 2425 will be described in more detail with reference to Figure 27. In step 2430, the data storage center 195 determines whether the response The receiver includes a correct answer to the query. Then, in step 2435, the data storage center 195 awards a prize to a receiver who sent a response comprising a correct answer to the query. Each response comprising a correct response to the query indicates that the respective response recipient was exposed to the selected portion of the content on which query he or she asked a question. Figure 25 is a flowchart graphically depicting a method 2410 for tuning the transmit receiver 2205 in the desired station channel according to an exemplary embodiment of the present invention, as referred to in step 2410 of FIG. Figure 4. Method 2410 will be described with reference to Figures 22, 23, and 25. In step 2505, the receiver has as input the desired station channel in interactive remote control 2210 via channel control keypad 2310. In step 2507, the process 2304 generates a channel control signal 2212 which comprises instructions for tuning the receiver 2205 to -129-transmission to the station channel input by the receiver via the channel control keypad 2310. Then, in step 2510, the channel control transmitter 2312 transmits the channel control signal 2212 to the transmission receiver 2205. In step 2515, the transmit receiver 2205 receives the channel control signal 212 and tunes to the desired station channel based on the instructions in the channel control signal 2212. The method proceeds after step 2415 (Figure 24). Figure 26 is a flow chart illustrating a method 2420 for presenting the query by the interactive remote control 2210 in accordance with an exemplary embodiment of the present invention, as referred to in step 2420 of Figure 4. The method 2420 will be described with reference to Figures 22, 23, and 26. In step 2605, the transmission network 105 communicates the synchronization signal 2204 for the presentation of the query about a selected portion of the transmission content 2203. In an alternate mode by way of example, the server computer 2230 can generate and communicate the synchronization signal 2204. The synchronization signal 2204 may comprise information indicating a transmission time in which the transmission content 2203 will be presented by the transmission receiver 2205, as well as the station channel by which the transmission receiver 2205 will present the content 2203. of transmission. The synchronization signal may also comprise the query about a selected portion 'of the transmission content 2203. Alternatively, the server computer 2230 may add the query to the synchronization signal 2204. In step 2610, the server computer 2230 communicates the synchronization signal 2204 to the client computer 2220 via the Internet 2225. In step 2615, the client computer 2220 transmits the synchronization signal 2204 via the transmitter / receiver 2215 of the client. client to the interactive remote control 2210 via an interactive communications signal 2217. In step 2620, the interactive remote control 2210 receives the interactive communications signal 2217 comprising the synchronization signal 2204 via the interactive transmitter / receiver 2302. Then, in step 2625, the processor 2304 divides the query of the interactive communication signal 2217 and displays the query on the screen 2306 based on the transmission time in the synchronization signal 2204. In an exemplary embodiment, the interactive remote control 2210 displays the query based on the transmission time as a result of the actions derived from the server computer 2230. In that case, the server computer 2230 communicates the query to the client computer 2220 based on the transmission time information in the synchronization signal 2204. In accordance with the foregoing, the inquiry is communicated to the interactive remote control 2210 at the appropriate transmission time for synchronization with the display of the transmit content 2203 by the transmit receiver 2205. In an alternate mode by way of example, the interactive remote control 2210 displays the query based on the transmission time as a result of the actions derived from the client computer 2220. In that case, the client computer 2220 transmits the query to the interactive remote control 2210 based on the transmission time information in the synchronization signal 2204. In accordance with the foregoing, the client computer 2220 transmits the query to the interactive remote control 2210 at the appropriate time for synchronization with the transmission content 2203 by the transmit receiver 2205. In another alternative mode by way of example, the interactive remote control 2210 displays the query based on the transmission time as a result of actions derived from the processor 2304 of the interactive remote control 2210. In that case, the interactive remote control 2210 receives the signal 2204 of synchronization and consultation by signal 2217 of interactive communications. Then, the processor 2304 determines the appropriate time to present the query on the display 2306 based on the information of the transmission time derived from the synchronization signal 2204. According to the foregoing, the processor 2304 presents the query by the display 2306 at the appropriate time for synchronization with the presentation of the transmission content 2203 by the transmission receiver 2205. Presenting the query "in synchronization with" the presentation of the transmission content 2203 comprises presenting the query based on the transmission time of the transmission content 2203. In this aspect, the query may be presented simultaneously with the presentation of the transmission content 2203, at a predetermined time before the presentation of the transmission content 2203, or at a predetermined time after the presentation of the transmission content 2203. Referring again to step 2625 in Figure 26, the method proceeds from step 2625 to step 2425 (Figure 4). FIG. 27 is a flowchart graphically depicting a method 2425 for communicating a query response by interactive remote control 2210 in accordance with an exemplary embodiment of the present invention, as referred to in step 2425 of FIG. Figure 4. Method 2425 will be described with reference to Figures 22, 23, and 27. In step 2705, the receiver takes as input a response to processor 2304 of interactive remote control 2210 via interactive response keypad 2308. Then, in step 2710, the interactive transmitter / receiver 2302 of the interactive remote control 2210 transmits the response of the receiver from the interactive remote control 2210 to the client transmitter / receiver 2215 of the client computer 2250. In step 2715, the client computer 2220 communicates the receiver's response to server computer 2230 via Internet 2225. In step 2720, the server computer 2230 communicates the response of the receiver to the data storage center 195. The method proceeds after step 2430 (Figure 4). A real-time online connection to the Internet program that allows the receiver to use an interactive 2210 remote control is an optimal use of the process and device. However, the client computer 2220 can also download its interactive content on a delayed time basis, and by using encrypted software sensitive to time stamps, it can simulate the real-time distribution of the interactive information to the interactive remote control 2210. That software it can be designed so that the receiver can not access the interactive data unless it is encrypted on a time-sensitive basis, synchronizing the distribution of the interactive content (queries) with the content 2203 of related interactive transmission. The client computer 2220 can store the responses, optionally attaching the accurate time stamp information (which can also be encrypted in order to avoid tampering by the receiver or others), to verify the responses promptly. After that, the client computer 2220 can forward the responses to the server computer 2230 (information collection system 112) when a regular connection to the Internet 2225 is established. In an example mode, the content 2203 transmission can provide the receiver with a password which, when input to the interactive remote control 2210 or the client computer 2220, opens or decrypts the information stored in the interactive remote control 2210 or the client computer 2220. According to the above, an Internet connection is not required in real time during the interaction, which also creates less demand on the Internet, as well as land telephone lines used by Internet dial-up service recipients. Although the interactive television broadcast of CRAV commercials is an application for the use of this system and process, as well as for the use of the interactive remote control 2210, those skilled in the art will recognize that any type of broadcast content, such as Radio transmission, could benefit from the use of this method to provide interactive content, and the interactive remote control 2210 can be used to interact also with sound-only transmission content. Figure 28 is a flow chart graphically depicting a method 2800 for remotely controlling the display of broadcast content according to an exemplary embodiment of the present invention. Method 2800 will be described with reference to Figures 22, 23 and 28. In step 2805, a synchronization signal 2204 is generated. The synchronization signal 2204 indicates a subsequent (or current) transmission time of the transmission content 2203 and the corresponding station channel for the display of the transmission content 2203 and the corresponding station channel for the display of the transmission content 2203. As shown in Figure 22, the transmission network 105 can generate the synchronization signal 2204. In an alternate mode by way of example, the data storage center 195 or the server computer 2230 can generate the synchronization signal 2204. In step 2810, the server computer 2230 communicates the synchronization signal to the client computer 2220 via Internet 2225 based on the transmission time in the synchronization signal. In step 2815, the client computer 2220 transmits the synchronization signal 2204 to the interactive remote control 2210 via the client transmitter / receiver 2215. Then, in step 2820, the interactive remote control 2210 automatically tunes the transmit receiver 2205 to the station channel in which the receiver will display the transmit content 2203. Step 2820 will be described in more detail below with reference to Figure 29. In step 2825, the transmission network 105 broadcasts the content 2203 to multiple receivers (consumers 110). In step 2830, the transmission receiver 2205 receives and displays the transmission content 2203 on the station channel. As illustrated in Figure 28, the method 2800 can automatically tune the transmit receiver 2205 to the desired station channel at the appropriate time to receive the transmit content 2203. As described above, the server computer 2230 communicates the synchronization signal at the appropriate time based on the transmission time in the synchronization signal. In an alternate mode by way of example, the client computer 2220 can transmit the synchronization signal at the appropriate time based on -137- -the transmission time in the synchronization signal. In another alternative mode by way of example, the processor 2304 can generate the channel control signal 2212 at the appropriate time based on the transmission time in the synchronization signal. Figure 29 is a flow chart graphically depicting a method 2820 for tuning the transmit receiver 2205 in the station channel by which the receiver will display the transmit content 2203 in accordance with an exemplary embodiment of the present invention. , as referred to in step 2820 of Figure 28. Method 2820 will be described with reference to Figures 22, 23, and 29. In step 2905, interactive transmitter / receiver 2302 of interactive remote control 2210 receives the signal 2204 synchronization from the client transmitter / receiver 2215. In step 2910, the processor 2304 generates a channel control signal 2212 comprising instructions for tuning the transmit receiver 2205 in the station channel provided in the synchronization signal 2204. Then, in step 2915, the channel control transmitter 2312 transmits the channel control signal 2212 to the transmission receiver 2205. In step 2920, the transmit receiver 2205 receives the channel control signal 138- 2212 and tunes the receiver to the station channel, as instructed in the channel control signal 2212. The method proceeds after step 2825 (Figure 29). Figure 30 is a block diagram graphically depicting an interactive remote control 3000 in accordance with an alternate mode by way of example of the present invention. As shown, the interactive remote control 3000 comprises the components illustrated in Figure 23 for the interactive remote control 2210. Additionally, the interactive remote control 3000 comprises a microphone 3002 and a speaker 3004 in order to allow two-way voice communication . The microphone 3002 receives the voice from the receiver and communicates the voice of the receiver to the interactive transmitter / receiver 2302. The interactive transmitter / receiver 2302 transmits the receiver voice to the client transmitter / receiver 2215 for input to the client computer 2220. Additionally, loudspeaker 3004 can communicate to the sender the voice received by the interactive transmitter / receiver 2303 from the client transmitter / receiver 2215 of the client computer 2220. According to the above, the interactive remote control 2210 can provide dual-139 voice communications, consequently comprising a voice over Internet protocol telephone ("VOIP"). In an exemplary embodiment (not shown), microphone 3002 and speaker 3004 can be provided by a separate headset, or headset and microphone, which are connected to processor 2304. In an exemplary embodiment, the voice of The receiver can be transmitted between the interactive remote control 2210 and the client transmitter / receiver 2215 in a manner analogous to the input to the client computer 2220. Next, the client computer 2220 can process the analog receiver voice using conventional VOIP software to communicate the receiver voice as a VOIP telephone call. Additionally, the client computer 2220 can receive voice from the VOIP sender via the Internet 2225 and can convert the voice of the sender to the analogous way. Then, the client computer 2220 can communicate the analog transmitter voice via the client transmitter / receiver 2215 to the interactive remote control 2210. In an alternate mode by way of example, the interactive remote control 3000 may comprise an analog to digital converter ( it is not shown). The analog-to-digital converter can convert the voice of the analog-140-receiver to a digital signal before transmitting the digital receiver speech signal to the client transmitter / receiver 2215. Additionally, the interactive remote control 3000 can receive the digital emitter voice signals and can convert the digital emitter voice signals into analog signals for communication by the speaker 3004. The interactive remote control 3000 can also comprise the software that performs the VOIP conversion process. In that case, the interactive remote control 3000 can convert the digital receiver voice into a VOIP signal and can transmit that VOIP signal to the client transmitter / receiver 2215. Additionally, the interactive remote control 3000 can receive the VOIP emitter voice signals from the client transmitter / receiver 2215, convert those VOIP emitter voice signals to analog signals, and communicate the analog signals via the 3004 speaker. Further enhancing the desirability of the 2210 interactive remote control, some on-board functionality and hardware may be added in order to increase the number of tasks the device can perform. For example, using the multifunction screen and keyboard and allowing the device - 141 - to perform simple or complicated calculations using memory and on-board processors, can allow the execution of mathematical calculations prompted by a televised program or educational game show, whose response can transmitted subsequently from the 2210 control by wireless connection to the computer, and subsequently to the hosting website. The 2210 control can be linked or registered to an individual or user accessed to the system, in such a way that the mathematical response can be coupled to the user, which can be a student or contestant. Additionally, or alternatively, the control 2210 can be manufactured and equipped with a card reader [not shown), which can allow the user to "swipe" an ID or credit card through the reader, allowing the user to "access" the 2210 control, or execute a transaction connected to the Internet. The ID card can allow multiple individuals to access and exit quickly from a single 2210 control, in the case of a time sensitive CRAV ad, so that more than one person can answer the requested queries, exit the system, and then a new user can swipe an ID card, - 142 - access the system, respond, and exit the system. In case a user wishes to purchase something seen in a CRSV advertisement, or program, or when prompted by a request or invitation on the screen to acquire, the use of a current credit card, contrary to simply typing the number of the credit card, provides a more secure and convenient transaction for both users and sellers. In addition, the indirect Internet connection to the 2210 control can allow users to communicate over the Internet with others connected to the Internet, and with other owners of similar devices. Simple typed messages sent from the 2210 control, using the keyboard, or multiple-purpose keys that enable both device and communication controls, can enable conversations between other people connected to the hosting website, or simply to the Internet. Typed information can be sent from a 2210 control, via the Internet, and to the intended recipient (s), and can be viewed on screen 2306. As described with reference to Figure 30, if the 2210 control was equipped with a hearing aid and microphone (which can be discretely incorporated into the control 2210), the control 2210 can also use new or emerging VOIP technology, which will send packets or voice streams received from a control 2210, to the client computer 2220 connected to the Internet, over the Internet, to computers connected also to the Internet, and ultimately to other users who use Internet-enabled devices that allow them to accept, listen, and communicate with voice or data that is transmitted and intended for their recipient. Conventional software and hardware can enable users of voice-enabled control 2210 to connect with traditional telephones. However, there is a more secure and less error-prone environment for VOIP between devices connected through a dedicated network, enabled by VOIP. In such an environment, such as two individuals using two 2210 controls, connected through an Internet-based network designed to allow those 2210 controls (and users) to communicate, clear voice communications can be enabled, with limited or no loss packet losses. , and with little or no cost for users. In fact, with the current voice recognition software, two users on opposite sides of the globe can find each other and communicate over the Internet, simply by an owner (User 1.} that allows the 2210 control to communicate by "switching "to phone mode by saying" Phone "on the microphone, then saying" Find Joe Smith "in the microphone, in such a way that the individual named Joe Smith (who has been identified at an initial moment by User 1, so that only the specific Joe Smith can be connected) can be alerted on its 2210 control (by an audible tone or ring, the information displayed on the 2306 display, vibration, or some combination of these or other alert methods), and Joe Smith can then talk to User 1. The long distance charges do not apply in such a scenario, also attracting the receivers to acquire the 2210 controls enabled to interact with CRXV Advertising Announcements. and consultations. In the exemplary embodiments, the 2210 interactive remote control can be enabled to control multiple audio and video devices, receive and respond to CRAV Advertising Announcements or other content, "chat" or "Instant Message" with other Internet users and users. control 2210, perform and transmit optionally through Internet calculations made of the 2210 control, acquire items over the Internet by swiping a credit card, and send and receive VOIP communications to other 2210 control users, users connected to the Internet , or traditional users of wireless or land-based phones. The same set of connections (and hosting website) that enables interaction with CRAV Advertising Announcements and can enable all other Internet-based functions performed by the 2210 control. The interactive response keypad 2308 can be "switched" or enabled, if it is necessary, to allow secondary functions, such as alphanumeric "typed" functions (which can be illustrated on the screen, and then "transmitted" to another user, in order to allow chat or instant message functions) or calculator functions (whose process or results may also be transmitted to another user, or to a hosting website that collects these calculated responses, such as an educational or gaming website). The 2210 control can be designed in a compact form factor that closely resembles a remote control or telephone, allowing control for a hand. In another modality as an example, the interactive remote control can omit the channel control transmitter. In that case, the interactive remote control may comprise a query response device which may display a query about a selected portion of transmission content and may allow a receiver to take as input and transmit a response to the query. Figure 31 illustrates the shape factor of an interactive remote control 3100 in accordance with an exemplary embodiment of the present invention. Interactive remote control 3100 will be described with reference to Figures 22, 23, and 31. As illustrated, interactive remote control 3100 by way of example may comprise a compact form factor of a conventional audio / visual remote control or handset. That compact form factor can allow control for a hand by a user. The interactive remote control 3100 comprises a main keyboard 3102 that allows a user to perform remote control functions to remotely control the audio-visual components. A second keypad area 3104 allows the user to perform auxiliary remote control functions to remotely control other component functions. For example, the secondary keyboard area 3104 may allow the user to control the videocassette recorders, digital video disc players, personal video recorders (PVRs), or other components. Additionally, the secondary keyboard area 3104 may allow the user to execute the CRAV response functions. The CRÁV response functions may comprise selecting multiple choice responses and transmitting those responses to the client 2220 computer. The interactive remote control 3100 also comprises a screen 3106. The screen 3106 may comprise an LED or LCD display screen, a color screen of active or passive matrix type, or any other suitable screen. The screen can present queries received by the interactive remote control 3100, responses entered by the user, or other text messages. The interactive remote control 3100 may comprise a channel control transmitter 2312 (not shown) in order to transmit the channel control signals 2212 (or other audio-visual control signals) and an interactive transmitter / receiver 2302 (not shown) in order to transmit and receive signals 2217 of interactive communications. In an exemplary embodiment, the oppressor buttons in the main keyboard area 3102 may be "switched" or enabled in order to allow the secondary functions. Secondary functions may include alphanumeric "typed" functions, calculator functions, or other functions. The alphanumeric typed functions can enter text to the screen 3106, which can then be transmitted to the remote computer 2220. The transmitted text can comprise a query response, instant messages, or other messages. The calculator functions can allow interaction with educational content or games that require the user to calculate the answers to the queries. In another exemplary embodiment, the secondary functions may comprise telephone dialing. For telephone functions, the interactive remote control 3100 comprises a hearing aid / speaker 3108 and a microphone 3110. The speaker 3108 and the microphone 3110 can be discreetly located at the front or rear of the device to allow two-way voice communications. Interactive remote control 3100 may also comprise a card slider and a reader device (not shown) on one side to read the magnetic stripe information derived from a card to obtain access information or to perform consumer transactions . The interactive remote control 3100 as an example illustrates a consolidated device enabled to control multiple audio and video devices, receiving and responding to CRSV advertisements or other content, "chatting" with other Internet users and interactive remote control 3100, executing and transmitting calculations, purchasing items over the Internet by swiping a credit card, and sending and receiving communications from VOIP to and from other 3100 interactive remote users, users connected to the Internet, or traditional wireless or land-based telephone users. As illustrated in Figure 31, the interactive remote control 3100 can comprise the balance, weight, design, and dimensions of a conventional multi-function ("universal") remote control to control audio / visual components, thus allowing use for a hand by the operator. The appearance of the interactive remote control 3100 can comprise the appearance of a conventional remote control. Consistent with the above, consumers can - 150 - recognize the interactive remote control 3100 as a multi-function remote control that can replace conventional remote controls for various audio / visual components, plus the additional advantage of allowing remote interaction with advertising or other transmission content. Consumers want such control for a hand on their remote control device. Consumers want an individual remote control that performs multiple functions, instead of multiple remote controls that each perform a single function. The interactive remote control 3100 by way of example can provide such a multi-function control, for one hand, plus the ability to interact with transmission content. For marketing purposes, the appearance of a conventional remote control may cause consumers to recognize that the interactive remote control comprises a multi-function remote control. After additional inspections, consumers can recognize additional features of interaction with streaming content and remote phone functionality. In addition, if a family member is hesitant to acquire a remote control to interact with advertisements of -transmission or other content, the appearance and functionality of the multi-function remote control can persuade that family member to acquire control. 3100 interactive remote, because the 3100 interactive remote can replace multiple remotes owned by the family and can provide additional interactive functionality. Figure 32 is a flow chart graphically depicting a method 3200 for real-time capture of the audience share information for the transmit content 2203 according to an exemplary embodiment of the present invention. Method 3200 will be described with reference to Figures 22, 23, and 32. As illustrated in Figure 32, method 3200 may comprise the steps described above with reference to method 2400 of Figure 24. Referring to Figure 32 , in step 2405, the transmission network 105 transmits the content 2203 to multiple receivers. In step 3210, the transmission network 105 transmits a content identification signal with the transmission content 2203. In the exemplary embodiment, the transmission network 105 may incorporate the content identification signal in the transmission content 2203. In alternative embodiments by way of example, the transmission network may receive the content that already comprises the content identification signal and which may subsequently transmit the content received. The content identification signal may comprise information to identify the transmission network, a specific channel for the transmission network in which the content is transmitted, or the specific advertising or other content to be transmitted. In an exemplary embodiment, the content information signal may comprise a high frequency signal, inaudible, that includes information that identifies the information about the transmission content. For example, the information may comprise the transmission network, channel, date, time, type of content, sponsor, or other content information. Any suitable signal can be used to transmit the content information. In step 3215, method 3200 determines whether a particular receiver received transmit content 2203. Step 3215 will be described in more detail below with reference to Figure 33. - 153 - After determining which particular receivers received the transmit content 2203, the method 3200 follows the method 2400 to verify the exposure (immersion) of the particular receivers to the transmit content 2203. According to the foregoing, method 3200 performs steps 2420-2435, described above with reference to Figure 24. Figure 33 is a flow chart graphically depicting a method 3215 for determining whether a particular receiver received 2203 content from transmission according to an exemplary embodiment of the present invention, as referred to in step 3215 of Figure 32. Method 3215 will be described with reference to Figures 22, 23, and 33. In step 3305, the Interactive remote control 3000 listens to the transmission content identification signal. In an exemplary embodiment, the interactive remote control 3000 can listen to the content identification signal by monitoring the sounds picked up by the microphone 3002. In the mode, the processor 2304 can interpret the sounds picked up by the microphone 3002 so as to determine if the sounds comprise a content identification signal. - 154 - In step 3310, the interactive remote control 3000 determines whether it has detected a content identification signal. If the transmit receiver 2205 does not turn on or is not tuned to the appropriate channel, then the transmit receiver 2205 will not display the transmit content 2203 or the content identification signal. In that case, the interactive remote control 3000 does not detect the content information signal by its microphone 3002. In accordance with the foregoing, the method branches to step 3315. In step 3315, the processor 2304 determines that the transmission content It is not present in your location. If the transmit receiver 2205 is turned on and tuned to the appropriate channel, then the transmit receiver 2205 will display the transmit content 2203 and the content information signal. In that case, the interactive remote control 3000 can detect the content information signal by its microphone 3002. According to the above, the method 3215 branches off from step 3310 to step 3320. In step 3320, the processor 2304 determines that the transmission content is present in its location based on the reception of the content identification signal. - 155 - In step 3325, the processor 2304 records the reception of the transmission content information signal. In an exemplary embodiment, the processor 2304 may record the date and time of receipt, as well as the identification information for the transmission content. In step 3327, the processor 2304 communicates the recorded reception of the content identification signal to the data storage center 195 by transmitting the registered reception to the client transmitter / receiver 2215 via the interactive transmitter / receiver 2302. above, the data storage center 195 can determine the number of transmission receivers 2205 that have the transmission content 2203. If desired, method 3215 can confirm that a receiver is currently exposed to the transmission content. For example, if the receiver is not in the room with the transmit receiver, then the receiver is not exposed to the transmit content 2203 that is presented by the transmit receiver 2205, even though the interactive remote control 3000 located in the room is receiving the content information signal. In accordance with the above, in step 156-3330, the server computer 2230 can communicate a confirmation inquiry to the client computer 2220 for transmission to the interactive remote control 3000 via the client transmitter / receiver 2215. The interactive remote control 3000 can receive the transmitted confirmation inquiry and can present the confirmation inquiry on the screen 2306. In an exemplary mode, the confirmation query may include, "Are you watching?" In other embodiments, for example, the interactive remote control may vibrate or emit a sound to call the attention of the recipient to the confirmation inquiry. In step 3335, method 3215 determines whether a response to the query has been received. If the receiver is not present to receive the transmission content 2203, then the server computer 2230 will not receive a response to the confirmation inquiry. In accordance with the foregoing, the method branches to step 3340 in which the server computer 2230 confirms that the receiver did not receive the transmission content because the server computer 2230 did not receive a response to the confirmation inquiry. Then, in step 3345, the server computer registers that the receiver did not currently receive the transmission content, even though the interactive remote control 3000 detected the content information signal. In step 3350, the server computer 2230 communicates the non-receipt record to the data storage center 195 for the calculation of audience share. If the receiver is present to receive the transmission content 2203, then the receiver responds to the confirmation inquiry by entering a response on the interactive remote control 3000 and transmitting the response from the interactive remote control 3000 to the transmitter / receiver 2215 of client for the subsequent communication with the client 2230 computer. In that case, the method 3215 branches from step 3335 to step 3355 in which the client computer 2230 verifies the receiver's exposure to the transmission content based on the receipt of the response to the confirmation inquiry. In an exemplary embodiment, the confirmation inquiry may comprise additional queries communicated with, or separately from, the original confirmation inquiry. For example, the additional confirmation query may ask the recipient to enter their demographic information or enter - 158 - their demographic information for other recipients who receive the content transmitted with them. According to the above, the follow-up queries can be customized to the demographic data of the particular receivers not previously registered in the data storage center 195. In step 3360, the server computer 2230 records that the receiver received the transmission content. Then, in step 3365, the server computer 2230 communicates the registered receipt to the data storage center 195 for the calculation of audience share. The method proceeds after step 2420 (Figure 32). As described above, the 3200 method can record viewer habits of individual viewers through interactive remote control. Additionally, if the recipients access the server computer using the interactive remote control, then the server computer can determine the demographic data of individual viewers who receive the streaming content. The 3200 method can provide real-time monitoring of viewer habits by detecting the presentation of broadcast content and forward that information to the storage center of - 159 - data for the calculation of audience share. If a query concerning a specific portion of the broadcast content comprises a simple answer, such as a multiple-choice answer, then a person can get the correct answer by guessing. However, the 3200 method can confirm that the receiver is currently viewing the content. According to the above, the 3200 method can confirm that the receiver is currently viewing the content. In accordance with the above, if the recipient did not respond in step 3335 to indicate that he is receiving the content, then method 3200 can prevent the receiver from receiving the query presented in step 2420. In accordance with the above, method 3200 can confirm the immersion verification process. In an exemplary embodiment, individual receivers can configure their respective interactive remote controls to allow them to capture the audience share information or disable that feature. In another example mode, capturing the audience quota information can be configured for real-time operation. In an exemplary embodiment, the interactive remote control used with the method 3200 comprises each component illustrated in Figure 30. In other exemplary embodiments, the interactive remote control may comprise more or fewer components than those illustrated. in Figure 30. For example, in an exemplary embodiment, the interactive remote control may comprise a query response device that receives the queries and transmits the input responses to the queries, and also transmits a record to receive the Content identification sign. In another embodiment by way of example, the interactive remote control may comprise a device that transmits a register to receive the content identification signal. According to the above, the 3200 method can be implemented with different interactive remote controls that perform different levels of functionality.

Example of Interactive Remote Control. The exemplary embodiments of the present invention enable the following scenarios by way of example: Mr. and Mrs. Jones, and their daughter Pam, possess 3 interactive remote control devices. Your home - 161 - has an always active broadband connection with an ISP that is enabled by CRXV, and the interactive remote control devices are linked to the Internet through a client transmitter / receiver attached to a personal client computer in the study of his house. Mr. and Mrs. Jones are watching a pre-recorded program on the television in the room. The program is stored on the hard disk of a PVR device. The hard drive has stored every televised program that has gone on air in the last 14 days, and Mr. Jones has selected the show because he and Mrs. Jones like the show. During recorded commercial cuts, Mr. or Mrs. Jones skips the content in thirty-second increments from their individual interactive remote control devices. Mr. Jones 'interactive remote control device is blue, and Mrs. Jones' is red. The Joneses have an agreement that they will skip all commercials after seeing the first two seconds. If a party wishes to observe the commercial, the party will press the "return thirty seconds" button, dignifying their interest in the advertisement. This happens rarely. The Joneses have enabled a feature - 162 - that allows the CRSV website to notify them when a live CRAV ad (pre-selected content) with prizes in excess of $ 25,000 is close to the air or to any cable channel. At 8:42 PM, the blue and red interactive remote control devices vibrate, and immediately thereafter, both devices transmit a signal to the television that neutralizes the PVR, and places the digital cable configuration box on channel 434. Within 3 seconds, a CRAV alert is broadcast and appears on the screen, announcing that ten fourteen-day vacations for two people to New Zealand will be awarded to registered CRAV players who correctly answer the CRAV query following one of the following four advertisements. The Joneses observe the four advertisements carefully. Then, through the transmission channel and through the interactive remote control screens, a query advertisement appears. The transmission query is about advertisements for soft drinks that are airborne; the query on Mr. Jones' screen is about the car commercial that was broadcast on the air; and the query on Mrs. Jones' screen is also the consultation of - 163 - soft drink advertising ads. Ten seconds later, three multiple-choice answers appear on the television screen, as well as on both interactive remote control screens. The selections are different on Mr. Jones' screen, different to the transmission channel and to the screen of Mrs. Jones. Ms. Jones feels that before responding, she wants to visualize the soft drink commercial again, so she "returns" the programming, which is stored in the PVR device, and watches the soft drink commercial for the second time . Mr. Jones selects the "B" option by pressing the "B" button on his interactive remote control, and then presses the "CRSV" button, which transmits his selection to the CRAV website, while also resetting his device to allow Traditional remote control functions. Ms. Jones reads the soft drink commercial again, places the information corresponding to one of the multiple choice answers, and presses WC "on her interactive remote control, followed by the" CRAV "button, which transmits her selection to the site CRÁV website CRAV website recognizes both selections, and also receives with the selections unique identifier information that allows the data storage center to correspond each response with the query and user identification information. After the Jones' responses, the pre-recorded PVR programming returns to the screen. However, Ms. Jones' interactive remote control screen shows a second query, asking if they would like to receive two free cases of the new soft drink advertised in the commercial. I would only have to pay $ 2 for shipping and handling. She chooses to accept the offer, so she presses the "YES" button, and then slides her credit card through the card reader. The screen asks for a PIN number, which you enter. Finally, the screen explains that your order was received, that $ 2 was charged to your account under the name of "Promo without box" charge and that you will receive the kits and a valid coupon for $ 3 on your next soft drink purchase in the following 10 business days. Meanwhile, on the top floor, Pam is doing her homework, which is broadcast on channel 885. She is studying various subjects. Historical questions are presented on the screen, and multiple-choice answers are displayed on your screen - 165 - of interactive remote control. Select and transmit your answers. The home personal computer recognizes the signal that is sent from your interactive remote control device (which is camouflaged with colors), and transmits your choices through the website enabled by CRXV, to a database that collects your choices and rates your answers . Mathematical questions are asked periodically to Pam, and her interactive remote control is enabled to execute the calculations. She transmits the results of her calculations. When you get a correct answer, your screen notifies you as such. When you get the wrong answer, the device beeps and invites you to try again. After two wrong attempts, the screen will display the correct answer and also teach the correct method to calculate the correct answer. The correct answer and explanation are transmitted from the hosting website, through the CRSV ISP provider, to Pam's interactive remote control device. After her homework ends, Pam says "Phone" in the microphone, and then says "Find Susan." The interactive remote control transmits the commands to the ISP, which recognizes the voice commands, opens the network connections to allow VOIP functionality, and then matches Pam's "Find Susan" command with a registered user. by Pam, "Susan Rogers", who also has an interactive remote control. The system recognizes that Susan Rogers is connected to the network as well. Susan's interactive remote control emits a tone. Susan takes her interactive remote control device and sees on the screen what Pam Jones is trying to tell her. Susan says "Hello" in the microphone. The device recognizes that the "Hello" command in Susan's voice is to enable voice communications, and the two parties connect and conduct a five-minute VOIP conversation. Lastly, several miles away, the Grandmother Jones is at home, using her interactive remote control device (which her son bought on the Internet, using his interactive remote control device and card reader). Suddenly, Grandmother feels a sharp pain in her chest. Immediately press a special sequence of "Emergency" buttons on your interactive remote control. This sequence of buttons alerts your personal computer to send an emergency message to the CRSV-enabled website, which - alerts a person who is monitoring the website in order to contact EMS providers in the area from Grandma Jones. Three minutes later, equipped with Grandma Jones' medical record, EMS arrives at her home, and begins to administer medical care. Since she is placed on the stretcher and taken to the hospital, she strongly holds the interactive remote control to her chest. Simultaneously with the EMS alert, Mr. Jones is also notified on his interactive remote control that his mother has activated his interactive remote control emergency functions. Moments later, her screen reveals that she was taken to the local emergency room. Mr. Jones pronounces "Intercom" on his interactive remote control device, and then says, "Pam, come here." Above, the speaker of Pam's interactive remote control device says "Pam, come here." Pam runs downstairs, to hear that Grandma was rushed to the hospital. The whole family runs to the car and arrives at the emergency room fifteen minutes later. An hour later, the Joneses are led into a private room where Grandma is resting comfortably, with the interactive remote still tightly attached to her body. The grandmother recognizes her son and family, and with tears in her eyes she thanks her son for the valuable gift of an interactive remote control, which saved her life. Meanwhile, at home during his absence, Mr. Jones' interactive remote control device emits a special tone. Then, your screen intermittently emits a message that will remain on the screen until you arrive home several hours later. The Joneses go to New Zealand. Although the specific embodiments of the present invention have been described in detail previously, the description is merely for purposes of illustration. Various modifications of, and corresponding equivalent steps for, the described steps of the exemplary embodiments, in addition to those described above, may also be performed by those skilled in the art without being insulated from the spirit and scope of the present invention defined in the following claims, the scope of which should be considered by the broadest interpretation in order to encompass such modifications and equivalent structures.

Claims (1)

1. NOVELTY OF THE INVENTION Having described the invention as antecedent, the content of the following claims is claimed as property. CLAIMS 1. A remote control system for interacting with transmission content, characterized in that it comprises: an operating channel control transmitter for transmitting a channel control signal in order to tune a transmission receiver in a station channel by which the transmission content is presented; an operating client transmitter for transmitting a query, the query comprising a question about a selected portion of the transmission content; an interactive receiver that receives the query; an output device that presents the received query to a receiver of the transmission content; an input device operative by the receiver to enter a response to the query; an interactive transmitter that transmits the response; and a client receiver that receives the transmitted response for the subsequent processing of the response. The remote control system according to claim 1, characterized in that said output device presents the query based on the synchronization information indicating a transmission time of the transmission content. 3. The remote control system according to claim 1, characterized in that the query is based on the demographic data of the receiver. . The remote control system according to claim 1, characterized in that said channel control transmitter automatically transmits the channel control signal in response to a synchronization signal indicating the station channel by which the transmission content will be presented. The remote control system according to claim 1, characterized in that the transmission content comprises an advertisement, and wherein the selected portion of the transmission content comprises a selected portion-171- of the advertisement. The remote control system according to claim 1, characterized in that the transmission content comprises a plurality of advertisements, and in the selected portion of the transmission content comprises a selected portion of at least one of the advertisements. The remote control system according to claim, further characterized in that it comprises: a microphone that receives the receiver voice from the receiver and communicates the receiver voice to said interactive transmitter, where said interactive transmitter transmits the receiver voice to said receiver of client for communication with the client's computer; and a speaker, wherein said client transmitter transmits the sender's voice from the client's computer, and where said interactive receiver receives the voice of the transmitted transmitter and communicates the sender's voice through said speaker. The remote control system according to claim 1, characterized in that said output-172 device comprises a screen. The remote control system according to claim 1, characterized in that said input device comprises a response keyboard. The remote control system according to claim 1, further characterized in that it comprises a client computer that communicates the query to the client transmitter and receives the response from the client receiver. 11. A query response system for interacting with the transmission content, characterized in that it comprises: an operating client transmitter for transmitting a query, the query comprising a question about a selected portion of the transmission content; a query response device, comprising: a receiver receiving the query; a screen that presents the received query to a receiver of the transmission content; a keyboard operative by the receiver to take as input a response to the -173- query in said query response device; and a transmitter that transmits the response; and a client receiver that receives the transmitted response for the subsequent, response processing. The query response system according to claim 11, characterized in that said screen presents the query based on the synchronization information indicating a transmission time of the transmission content. The query response system according to claim 11, characterized in that the query is based on the demographic data of the receiver. The query response system according to claim 11, characterized in that the transmission content comprises an advertisement, and wherein the selected portion of the transmission content comprises a selected portion of the advertisement. The query response system according to claim 11, characterized in that the transmission content comprises a plurality of -advisions, and wherein the selected portion of the transmission content comprises a selected portion of at least one of the advertisements. 16. The query response system according to claim 11, further characterized in that it comprises a client computer that communicates the query to the client transmitter and receives the response from the client receiver. 1 . The query response system according to claim 11, further characterized in that it comprises an operational channel control transmitter for transmitting a channel control signal in order to tune a transmit receiver in a station channel by which the content is presented. of transmission. The query response system according to claim 17, characterized in that said channel control transmitter automatically transmits the channel control signal in response to a synchronization signal indicating the station channel by which the content of the channel will be presented. transmission. 19. A remote control system for interacting with transmission content, characterized in that it comprises: an operating channel control transmitter for transmitting a channel control signal in order to tune a transmit receiver on a station channel through which the transmission content is presented, the transmission content comprising a main query comprising a question about a selected portion of the transmission content; an input device operable by a receiver of the transmission content to take as input a response to the main query; an interactive transmitter that transmits the input response; and a client receiver that receives the transmitted response for subsequent processing. The remote control system according to claim 19, characterized in that said input device comprises a response keyboard. The remote control system according to claim 19, further characterized by comprising: - 176 - an operating client transmitter for transmitting a complementary query of a client computer, the supplementary query comprising a question about a selected portion of the advertising content; an interactive receiver that receives the complementary query; and an output device that presents the query complementary to the receiver. 22. The remote control system according to claim 21, characterized in that said output device comprises a screen. 23. The remote control system according to claim 21, characterized in that the complementary query comprises the main query. The remote control system according to claim 21, characterized in that said output device comprises a screen that presents the complementary query based on the synchronization information indicating a transmission time of the transmission content. 25. The remote control system according to claim 21, characterized in that the complementary query is based on the demographic data of the receiver. - The remote control system according to claim 19, characterized in that said channel control transmitter automatically transmits the channel control signal in response to a synchronization signal indicating the station channel by which the channel control will be presented. transmission content. 27. The remote control system according to claim 19, characterized in that the transmission content comprises an advertisement, and wherein the selected portion of the transmission content comprises a selected portion of the advertisement. The remote control system according to claim 19, characterized in that the transmission content comprises a plurality of advertisements, and wherein the selected portion of the transmission content comprises a selected portion of at least one of the advertisements. 29. A system for interacting with transmission content, characterized in that it comprises: a mass media transmission network operative to communicate the transmission content to a plurality of receivers; - 178 - a plurality of operating transmission receivers for displaying the transmission content to the plurality of receivers; a plurality of client computers each corresponding to a respective receiver of the plurality of receivers, each client computer comprising a client transmitter and a client receiver, said operating client transmitter for transmitting a query about a selected portion of the transmission content; and a plurality of interactive remote controls, each remote operated by a respective plurality of receivers, each remote control comprising: an operating channel control transmitter for transmitting a channel control signal in order to tune to one of said transmitting receivers. to a station channel by which the transmission content is presented; an interactive receiver that receives the query transmitted from said client transmitter from one of said corresponding client computers; an output device presenting the received inquiry to a particular receiver of the transmission content; an input device operative by the particular receiver to take as input a response to the query; and an interactive transmitter that transmits the input response to said client receiver of one of said corresponding client computers, where each input response comprising a correct response to the query verifies that the particular receiver has been exposed to at least the selected from the transmission content. The system according to claim 29, further characterized by comprising a data storage center, wherein said client computers communicate respective responses received from said plurality of remote controls to said data storage center, where said data storage center determines whether the respective responses comprise a correct answer to the query, and where said data storage center 180 awards a prize to at least one of the plurality of recipients that takes as input a response comprising a correct answer to the query . The system according to claim 29, characterized in that said output device comprises a screen that presents the query based on the synchronization information indicating a transmission time of the transmission content. 32. The system according to claim 29, characterized in that said input device comprises a response keyboard. The system according to claim 29, characterized in that the query presented in a particular remote control of said plurality of remote controls is based on the demographic data of the particular receiver that said particular remote control is operating. 34. The system according to claim 29, characterized in that the transmission content comprises an advertisement, and wherein the selected portion of the transmission content comprises a selected portion of the advertisement. 35. The response system according to the - 181 - claim 29, characterized in that the transmission content comprises a plurality of advertisements, and wherein the selected portion of the transmission content comprises a selected portion of at least one of the advertisements. 36. A method for interacting with the broadcast advertising content, characterized in that it comprises the steps of: transmitting the content comprising a plurality of advertisements to a plurality of receivers through a mass media transmission network; present the content of transmission to the recipients; communicate a query about a selected portion of at least one of the advertisements; take as input a response to the query in a query response device operated by a particular receiver; transmit the response from the query response device to a client computer; and communicate the response from the client's computer to a data collection center. - 182 - 37. The method according to claim 36, characterized in that said step for communicating a query comprises the step to receive a synchronization signal comprising a time to execute the transmission step, and where the query is communicated when communicating said step of consultation based on the synchronization signal. 38. The method according to claim 36, characterized in that communicating said query step comprises: transmitting the query from the client computer to the query response device operated by the particular receiver; and presenting the query in the query response device operated by the particular receiver. 39. The method according to claim 38, characterized in that said transmission of the query step comprises the step to receive a synchronization signal comprising a time to execute said transmission step, and where the query is transmitted when transmitting said inquiry step with base on the synchronization signal. 40. The method according to claim 38, characterized in that presenting said query step comprises the step to receive a synchronization signal comprising a time to execute said transmission step, and where the query is presented when presenting said inquiry step with base in the synchronization signal. 41. The method according to claim 36, further characterized in that it comprises the steps for: determining whether the response comprises a correct answer to the query; and 42. The method according to claim 36, further characterized in that it comprises the step for tuning, by means of the query response device, a receiver to a station channel by which the transmission content is presented in said content presentation step. of transmission. 43. The method according to claim 36, characterized in that the query is based on demographic data of the particular receiver. 44. The method according to claim 36, characterized in that the transmission network comprises at least one of cable, satellite, radio, and television. 45. A method for presenting a query corresponding to the transmission content, characterized in that it comprises the steps of: transmitting the content to a plurality of receivers through a mass media transmission network; present the content of transmission to the recipients; communicating a query about a selected portion of the transmission content to a client computer of a particular recipient; transmit the query from the client computer to an interactive remote control of the particular receiver; and present the query to the private receiver through the interactive remote control. 46. The method according to claim 45, further characterized in that it comprises the steps for: transmitting the response of the particular receiver to the query coming from the interactive remote control to the client computer; and communicate the response of the client computer to a data collection center. 47. The method according to claim 46, - 185 - further characterized in that it comprises the step to take as input the response to the interactive remote control. 48. The method according to claim 46, further characterized in that it comprises the steps for: determining whether the response comprises a correct answer to the query; and grant a prize to one of the recipients who transmitted a response that includes a correct answer to the query. 49. The method according to claim 45, characterized in that said step for communicating a query comprises the step to receive a synchronization signal comprising a moment to execute said transmission step, and where the query is communicated to communicate said inquiry step based on the synchronization signal. 50. The method according to claim 45, characterized in that transmitting said inquiry step comprises the step for receiving a synchronization signal comprising a moment to execute said transmission step., and where the query is transmitted to transmit said inquiry step based on the synchronization signal. 51. The method according to claim 45, characterized in that presenting said query step comprises the step to receive a synchronization signal comprising a moment to execute said transmission step, and where the query is presented when presenting said inquiry step with base in the synchronization signal. 52. The method according to claim 45, further characterized in that it comprises the step for tuning, by interactive remote control, a receiver to a station channel by which the transmission content is presented in said step to present the transmission content. 53. The method according to claim 45, characterized in that the transmission network comprises at least one of cable, satellite, radio, and television. 54. A system for remotely tuning a transmission receiver to receive the transmission content, characterized in that it comprises: a client transmitter transmitting from a client computer a transmission time of the transmission content and a -187-station channel per which will be presented on. transmission content; and a remote control, comprising: an interactive receiver that receives the transmission time and the station channel transmitted by said client computer; a processor that generates a channel control signal comprising instructions for tuning a transmit receiver in the station channel; and a channel control transmitter that transmits the channel control signal at a time corresponding to the transmission time transmitted. 55. The system according to claim 54, characterized in that the transmission content comprises pre-selected content. 56. The system according to claim 54, characterized in that the transmission content comprises one of the news announcements and breaking news. 57. The system according to claim 54, further characterized in that said system comprises a client receiver, wherein said client transmitter further transmits a query about a selected portion of the transmission content to said interactive receiver, wherein said remote control it also comprises: a screen that presents the received query; a response keyboard operating by a particular receiver of the plurality of receivers to take as input a response to the query; and an interactive transmitter that transmits the input response to said client receiver, and where each response comprising a correct response to the query verifies that the response receiver has been exposed to at least the selected portion of the transmission content. 58. The system according to claim 57, further characterized in that it comprises a data storage center, wherein said data storage center receives the response, wherein said data storage center determines whether the response comprises a correct response to the query, and wherein said data storage center grants a prize to at least a plurality of receivers that takes as input a response comprising the correct answer to the query. 59. The system according to claim 57, characterized in that said screen presents the query based on the synchronization information. 60. The system according to claim 57, characterized in that the query presented by said remote control is based on demographic data of a particular receiver that said remote control is operating. 61. The system according to claim 57, characterized in that the transmission content comprises an advertisement, and wherein the selected portion of the transmission content comprises a selected portion of the advertisement. 62. The system according to claim 57, characterized in that the transmission content comprises a plurality of advertisements, and wherein the selected portion of the transmission content comprises a selected portion of at least one of the advertisements. - 190 - 63. A method for remotely tuning a transmission receiver in order to receive transmission content, characterized in that it comprises the steps for: communicating to a client computer a transmission time of the transmission content and a station channel for the transmission. which will be presented the transmission content; transmitting the transmission time and the station channel from the client computer to a remote control; receive by the remote control the transmission time and the station channel transmitted; generating a channel control signal comprising instructions for tuning the transmission receiver in the station channel; and transmitting the channel control signal to the transmission station receiver, thereby tuning the transmission receiver in the station channel, at a time corresponding to the transmission time transmitted. 64. The method according to claim 63, characterized in that the transmission content comprises the pre-selected content. 65. The method according to claim 63, - 191 - characterized in that the transmission content comprises one of the announcements and last minute news. 66. The method according to claim 63, further characterized in that it comprises the steps for: transmitting the transmission content to a plurality of receivers through a mass media transmission network; present the transmission content to the receivers in the station channel; communicate a query about a selected portion of the transmission content to the client computer; transmit the query from the client computer to the remote control; present the query in the remote control - transmit a response to the query coming from the remote control to the client computer; and communicate the response from the client's computer to a data collection center. 67. The method according to claim 66, further characterized in that it comprises the step to take as input the response in the remote control. 68. The method according to claim 66, characterized in that communicating said query step comprises the step to receive a synchronization signal comprising a time to execute said transmission step, and where the query is communicated when communicating said inquiry step with base in the synchronization signal. 69. The method according to claim 66, characterized in that transmitting said query step comprises the step to receive a synchronization signal comprising a time to execute said transmission step, and where the query is transmitted when transmitting said inquiry step with base in the synchronization signal. 70. The method according to claim 66, characterized in that presenting said query step comprises the step to receive a synchronization signal comprising a moment to execute said transmission step, and where the query is presented when presenting said inquiry step with base in the synchronization signal. 71. The method according to claim 66, further characterized by comprising the steps for: determining whether the response comprises a correct response to the query; and award a prize to a recipient who transmitted a response that includes a correct response to the query. 72. The method according to claim 66, characterized in that the transmission network comprises at least one of cable, satellite, radio, and television. 73. A method for capturing audience share information for broadcast content, characterized in that it comprises the steps for: transmitting the content to a plurality of receivers via a mass media transmission network, the transmission content comprising an identification signal of content; detect the presentation of the content identification signal by a detection device; transmit a recognition to detect the presentation of the content information signal coming from the detection device to a client computer; and communicate recognition of the client's computer to a data collection center to calculate the audience share based on recognition. 74. The method according to claim 73, further characterized in that it comprises the steps for: transmitting a confirmation inquiry from the client computer to the detection device; determine whether a particular receiver sent a response to the confirmation inquiry by the detection device; and confirming the exposure of the particular receiver to the transmission content based on a determination that the particular receiver sent a response to the confirmation inquiry by the detection device. 75. The method according to claim 74, further characterized in that it comprises the steps for: communicating a dive verification query about a selected portion of the transmission content; take as input a response to the immersion verification query in the detection device; transmit the immersion verification query response from the detection device to the client computer; and communicating the immersion verification query response from the client computer to the data collection center. 76. The method according to claim 75, further characterized in that it comprises the steps for: determining whether the immersion verification query response comprises a correct response to the immersion verification query; and awarding a prize to a recipient who transmitted an immersion verification query response comprising a correct response to the immersion verification query. 77. The method according to claim 75, further characterized in that it comprises the step for tuning, by means of the detection device, a receiver to a station channel by which the content identification signal is presented. - 196 - 78. The method according to claim characterized in that the transmission network comprises less one of cable, satellite, radio, television. - 197 - SUMMARY Interact with the content (2400) of transmission. A mass media transmission network communicates the transmission content to multiple receivers (2405). The transmission receivers present the transmission content to the receivers (2415). The client computers transmit a query about a selected portion of the transmission content (2420). The interactive remote controls each operated by a respective receiver transmit a channel control signal to tune a transmission receiver to a station channel by which the transmission content is presented. The controls also receive the query, present the query to a receiver, accept the input of a response to the query, and transmit the response to the client computer (2425). Each correct answer verifies the response receiver's exposure to the selected content portion.