CN1711542A - Remote control method and system for interacting with broadcast content - Google Patents
Remote control method and system for interacting with broadcast content Download PDFInfo
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- CN1711542A CN1711542A CN 200380103109 CN200380103109A CN1711542A CN 1711542 A CN1711542 A CN 1711542A CN 200380103109 CN200380103109 CN 200380103109 CN 200380103109 A CN200380103109 A CN 200380103109A CN 1711542 A CN1711542 A CN 1711542A
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Abstract
The present invention relates to a remote control system and a method interacting with broadcast content. The mass media broadcasting network transmits the broadcast content to several receivers who receive the broadcast content making use of a broadcasting receiver. Client computers transmit enquiry on the selected part of the broadcast content. An interactive remote control respectively operated by each receiver transmits channel control signals to adjust the broadcasting receiver to broadcasting station channels which broadcast the content. Controllers also receive the enquiry, transmit the enquiry to receivers, receive response inputs on the enquiry and transmit the response to client computers. Each correct response validates the selected part of contents that response receivers have seen.
Description
Technical field
The present invention relates to interact with broadcasted content.More particularly, the present invention relates to through being coupled to distributed computer network (DCN), the interactive remote query-response equipment such as Internet interacts with broadcasted content.
Background technology
In traditional advertisement mode, broadcast medium (that is, TV network, wireless station, newspaper, magazine) has been developed the interest of consumer to entertainment content (as the TV show).The consumer is to use gray commodity or service, and the people who sees, listens, reads or be subjected to entertainment content and ad content (" advertisement ") to attract or influence.Advertiser is that the entity of something is bought, uses or done to the branch sending advertisement to excite the consumer.Medium with entertainment content and ad delivery give the consumer (that is, with radio, by cable transmission, by print media issue in a large number, outdoor medium, Internet and dedicated network).Medium can be collected entertainment content to the consumer and send expense, but the most income of medium is from advertiser usually, sends the advertisement with entertainment content to exchange for.
Founder (promoter) initiates, develops, generates and/or distributes the entertainment content that attracts many consumers, conversely to attract advertiser.Advertiser subsidizes entertainment content by paying to the founder to send the advertisement with entertainment content.Advertising fee increases with the increase of the consumer's quantity that is subjected to advertising impact usually.The founder uses advertising fee to offset founder's cost to produce and distribution ad content and profit.The consumer usually need not be to seeing, listen or attracted by entertainment content or influence and pay.The consumer does not receive for the expense of seeing, listening or be subjected to advertisement attracts or influence yet.It is to pay less or not to watch, listen and appreciate entertainment content that consumer's tradition is rewarded, with the ability as the tolerance advertising renewal.
Recently scientific and technological progress (that is, Internet) has caused increase aspect possible amusement market.Along with this increase, disperseed the consumer by multiple entertainment form.Therefore, advertiser is more difficult satisfies a large amount of consumers.In addition, the founder more be cannot say for sure to demonstrate,prove many consumers and will be watched, listen or be subjected to the attraction of entertainment content or advertisement or influence.This phenomenon causes reducing advertising fee, thereby has caused reducing founder's profit.
Gray purpose is the advertisement that the information that comprises relevant gray product or service that can remember is provided to the consumer.Yet the consumer ignores usually and avoids advertisement.When advertisement occurs, the consumer usually " turning off ", change channel or leave.In addition, the consumer turns to the entertainment form (as channel (premium channel) with lottery) or the operation technique (that is, video tape recorder, personal record equipment PRD) of less adding advertisements to come skip advertisements more and more.
Advertisement can be divided into two classes: mass medium advertisement and targeted advertisements (targetedadvertising).Mass medium advertisement (for example on the radio network, such as TV, cable, satellite, radio, newspaper, magazine, a large amount of mail, bulk electronic mail, streaming Internet or the like) will send to consumer widely widely based on the message of advertisement.The mass medium advertisement of advertisement comprises by radio network and presents one or more advertisements so that anyone who receives radio network receives the same advertisement content, and irrelevant with individual's demography or other standards.For example, turn to identical TV channel, streaming Internet internet site or wireless station, or read identical magazine page or leaf, newspaper page or leaf or billboard everyone will receive identical amusement and ad content.Therefore, those advertisements comprise the mass medium commercials.On the other hand, targeted advertisements concentrates on specific, personalized ad delivery to the consumer who meets the demography abridged table by advertiser's appointment.Compare with targeted advertisements, mass medium advertising expenditure of every printing is lower.Yet targeted advertisements is more effective usually, and along with technical progress, each printing has become very cheap.Therefore, the validity of mass medium advertisement has been produced suspection.
Consumer's expectation and TV and radio broadcast content reciprocation.The success of show (with wireless talk show) of competing over 10 years is the interactive expression of expectation.Yet the consumer entrusts to usually and acts on behalf of reciprocation (promptly when identical appearance the on screen, by actual " player " " loudly " answer TV minor issue, and only receiving inappreciable benefit, such as the sensation of correctly answering a question).Amusement is only rewarded usually and is given the consumer who watches or listen to potential mutual broadcasted content.So far, also exploitation allow a large amount of consumers with meaningful, the interactive broadcast program of mode with lottery.
In U.S. Patent No. 6,606, CR V advertising method of describing in 745 and system by with advertisement reciprocation with lottery in mass media's online broadcast, for the consumer provides practical benefit.Described method comprises the commercials content, transmits the inquiry of the selected part of relevant ad content, collects the response of this inquiry, and rewards the consumer who comprises the response of the correct answer of this inquiry to providing with prize.The correct answer of inquiry is represented to respond the consumer and is seen and met this ad content.There is the architecture that to collect a large amount of query-responses, comprises personal computer that is connected to Internet and the phone that is connected to communication network.Yet, there are some foundation structure limitations, cause collecting fast " bottleneck " of a large amount of query-responses.When only not existing when can cost handling from enough black phone ports of all potential traditional telephony calls of mutual consumer and interactive voice response port effectively, the consumer can cause expecting that to the dependence as the black phone of interactive query response apparatus more interactive consumers have some sense of defeats.In addition, traditional telephony call is consuming time, and based on quantity and the reciprocation length that need intactly register all consumer's responses through phone, concerning consumer or founder, accumulates very expensive (each is more than the phone cost accounting).On whole existing overseas call architecture, also there are the length that to handle from more than one hundred million consumers, some limitations of simultaneously mutual phone.Therefore, need be convenient to reciprocation on the Internet to overcome the interactive defective of phone.
The software and hardware agreement that absent standardized, industry are accepted extensively, and rely on and to employ new technology and equipment is caught the realization of consumer's the delayed a large amount of interactive televisions of interaction demand.Till now, providing the trial of interactive television content to forget can not be easily and the interactive a large amount of consumers of interactive content.Require other another " box ", and relevant installation challenge, further passive attitude caused together with indoor traditional interactive system of another remote control equipment being introduced the hardware that will utilize to the consumer.
Allow consumer's more interactive trials on Internet, allow consumer's login to be connected to the personal computer of Internet such as " strengthening TV ", with broadcasting or website on the stationary problem reciprocation that proposes.Yet, described method can not be accepted by most of televiewer, most of because some consumers are because when the close computing machine of needs, can not watch that normally the position watches TV programme and inconvenience from them, if or owing to must utilize the second non-TV-related equipment to come reciprocation and inconvenience, or find to be enough to guarantee the interactive award that is used for of required alternately extra effort.
In view of above, exist and lure that the consumer sees usefulness cost efficient, amusement, award and the efficient way of mass media's broadcasted content and is used to allow the needs that the consumer is easy and the broadcasted content reciprocation also responds into.Also exist to be used for influenced by broadcasted content by each consumer of verification, the verification consumer immerses the needs of broadcasted content.Exist in addition and be used for by receiving the consumer's response to the inquiry of relevant broadcasted content, the needs that the verification consumer immerses.Also exist and be used for allowing consumer and advertisement or amusement broadcasted content reciprocation still to be immersed in broadcasted content simultaneously, promptly do not respond inquiry, or do not carry the needs of the interactive remote query-response equipment of personal computer to personal computer or TV.Exist and to be used for will present preselected, broadcasted content when receiver the time, adjusting the needs of broadcasting receiver automatically.
Summary of the invention
The invention provides a kind of connection Internet, interactive remote query-response equipment, this equipment allows consumer easily to immerse the checking inquiry with CR V, or through any other interactive query reciprocation and response of mass media's broadcast distribution.Interactive remote equipment can allow consumer and broadcasted content reciprocation, and does not require that the consumer still is physically located in personal computer or carries wireless laptop computers or personal digital assistant.Interactive remote equipment can also provide the automatic or manual remote control device of broadcasting receiver so that receiver adjusted to the required station channel that is used to present broadcasted content.
As two, the part of interactive architecture independently that comprise radio network and Information Collection System, the invention provides interactive remote query-response equipment that cost effectiveness is worthwhile, the consumer is friendly, wieldy, this equipment can be easily and is made the consumer who watches interactive television content be connected to collection interactive response and the system based on Internet that proposes other inquiry apace.The consumer can respond so that inquire the broadcasted content of broadcasting through interactive remote query-response equipment.In addition, interactive remote query-response equipment can present inquiry, other inquiry, poll or other problem to the consumer.Then, the consumer can be through those inquiries of interactive remote query-response device responds.In addition, the consumer can with the broadcasted content reciprocation, and do not leave they teleview usually broadcasting position (being living room, bedroom, study or the like).In addition, the consumer can with the broadcasted content reciprocation, and do not move to personal computer or carry the radio individual computing machine, such as laptop computer or personal digital assistant.
The response of submitting to through interactive remote equipment is forwarded to Information Collection System, such as through distributed computing network, and the server computer that connects such as Intneret.Information Collection System can be handled these responses.Information Collection System can be forwarded to these responses data storage center to handle these responses.
The present invention can allow and broadcast amusement or ad content reciprocation.One aspect of the present invention permission and broadcasting consumer ad tools with lottery immerse advertisement (Consumer RewardedAdvertising Vehicle Immersive AD) or advertisement packets (" CR V advertisement ") reciprocation.CR V advertisement can comprise advertisement brief introduction (" brief introduction ") and checking inquiry (" inquiry "), and described inquiry comprises the problem of the selected part of relevant brief introduction.Optionally immersing prompting (" prompting ") can notify the consumer to be about to broadcast CR V advertisement.CR V advertisement can be visual and/or can listen.CR V advertisement can through oral, printing, show or by the combination in any broadcasting of any possible device or possible device.The consumer can should inquire through interactive remote query-response device responds.In addition, interactive remote query-response equipment can present inquiry to the consumer.Interactive remote query-response equipment can automatically be adjusted to broadcasting receiver and will present the station channel of broadcasted content.
From the detailed description in conjunction with the following exemplary embodiment of also being read with reference to the accompanying drawings, these and other aspects of the present invention, purpose and characteristics will become apparent.
Description of drawings
Fig. 1 is the block diagram that example illustrates the main element of exemplary embodiment of the present invention.
Fig. 2 is the process flow diagram of the general introduction of example illustrated example CR V advertisement process.
Fig. 3 is the process flow diagram how example declarative description founder is sold to CR V advertisement gray example process.
Fig. 4 is how example declarative description founder and advertiser use radio network to propagate the process flow diagram of the example process of following CR V advertisement.
Fig. 5 is the process flow diagram how the example declarative description is applied to Privacy Options example process of the present invention.
Fig. 6 be example declarative description founder how to use radio network, equipment and Information Collection System and data storage center with CR V advertisement send to the consumer and with the process flow diagram of the interactive example process of consumer.
Fig. 7 is the process flow diagram how example declarative description founder uses the example process that radio network and prompting, brief introduction and inquiry communicate by letter.
Fig. 8 is the process flow diagram how example declarative description consumer answers the example process of CR V advertisement.
Fig. 9 A and 9B, the summation composition diagram 9 that gets up is picture figure that the example explanation is used to collect the exemplary national network of CR V ad response.
Figure 10 is that example illustrates in the exemplary embodiment, and how Information Collection System will register the picture figure that sends to data storage center with response message.
Figure 11 is the process flow diagram how example declarative description founder selects the example process of winner and distribution prize.
Figure 12 is the process flow diagram of example process of the general introduction of example declarative description CR V advertisement process.
Figure 13 is the process flow diagram how the example declarative description sells the example process of ad break (ad slot).
Figure 14 is the figure that advertising rates are determined in the example explanation in the exemplary embodiment.
Figure 15 is that the example explanation is used for the exemplary CR V advertisement process of ABS and ACME to propagate the process flow diagram of following CR V advertisement.
Figure 16 is the figure of example explanation CR V record in the exemplary embodiment.
Figure 17 is that example illustrates the process flow diagram how ABS in the exemplary embodiment broadcasts CR V advertisement.
Figure 18 describes the CR V advertisement that the consumer saw in the exemplary embodiment.
Figure 19 is how the example explanation answers CR V the process flow diagram of advertisement by the consumer in the exemplary embodiment.
Figure 20 is the process flow diagram how example explanation data storage center selects victor and distribution prize.
The CR V advertisement of broadcasting on mass media's form is being concentrated in the explanation of Figure 21 example in exemplary embodiment according to the present invention.
Figure 22 describes according to exemplary embodiment of the present invention, is used for the block diagram with the system of broadcasted content remote interaction effect.
Figure 23 is the block diagram of describing according to the interactive remote control of exemplary embodiment of the present invention.
Figure 24 describes according to exemplary embodiment of the present invention, is used for the process flow diagram with the method for broadcasted content remote interaction effect.
Figure 25 describes according to exemplary embodiment of the present invention, is used for broadcasting receiver is adjusted to the process flow diagram of the method for required station channel.
Figure 26 is that example illustrates according to exemplary embodiment of the present invention, is used for presenting on interactive telepilot the process flow diagram of the method for inquiry.
Figure 27 is according to exemplary embodiment of the present invention, is used for through interactive telepilot, transmits the process flow diagram of method of the response of this inquiry.
Figure 28 is according to exemplary embodiment of the present invention, is used for the process flow diagram of the method that presents of Long-distance Control broadcasted content.
Figure 29 is according to exemplary embodiment of the present invention, is used for broadcasting receiver is adjusted to the process flow diagram of method that receiver will present the station channel of broadcasted content.
Figure 30 is the block diagram of describing according to the interactive telepilot of other exemplary embodiment of the present invention.
The explanation of Figure 31 example is according to the shape factor of the interactive telepilot 3100 of exemplary embodiment of the present invention.
Figure 32 is according to exemplary embodiment of the present invention, describes the process flow diagram of the method for the spectators' share information that is used for the captured in real time broadcasted content.
Figure 33 is according to exemplary embodiment of the present invention, describes to be used for determining whether particular recipient receives the process flow diagram of the method for broadcasted content.
Embodiment
Interactive remote inquiry response equipment according to the present invention can allow recipient and broadcasted content reciprocation, and not from presenting watching or tin regional moving of broadcasted content.For example, the recipient can watch the inquiry of broadcasted content and the relevant broadcasted content of interactive remote query-response device responds that can be through being coupled to Internet.Therefore, the recipient needn't leave and watch that the zone responds the inquiry from personal computer, and the consumer needn't carry independent personal computer, such as laptop computer or personal digital assistant.Interactive remote query-response equipment can also be adjusted to station channel with broadcasting receiver automatically or manually based on the broadcasted content that will present.
The founder can increase the attractive force of advertisement through reciprocation of the present invention, simultaneously basically and cost effectiveness strengthen the confining force of gray propaganda and its products ﹠ services worthwhilely.When comparing with traditional mass media's advertisement, exemplary embodiment is sent and is made the consumer that themselves is immersed in advertisement in the advertisement fully.Exemplary embodiment can be by printing, radio, TV, as program show or any other method delivering advertisements by communicating by letter with the consumer.
Immerse is to make the consumer remember the attention value of the raising of advertisement.Immersing is the highest, the most effective and valuable attention value.Immersing the maximum of consumer alert's power that helps advertiser to realize being used for their product enjoys.Remember product more easily and quickly than competing product.
Immerse by the several method raising.At first, when advertisement triggers IC instant emotion response, strengthen such as warning or cue and to immerse.This signal makes the consumer more note advertisement, and increases the possibility that the consumer will remember advertisement.When consumer and advertisement reciprocation, and watch passively or listen advertisement opposite that the consumer more may remember advertisement.Recall consumer's ability of advertisement by test, the memory demand also increases to be immersed.In addition, the possibility of immersing by the long exposure degree increase of longer effective advertisement length acquisition.Effective length is from the very first time of the trade mark of identification institute advertisement.Increase another advertisement technology immerse and use other, multiple media vehicles, be used for branch sending advertisement (simultaneously or afterwards promptly, use print or based on the advertisement of Internet, TV advertisement).Reward also to help to produce and immerses, because the consumer likes challenge and rewards, and the advertisement making us liking of more pleased and easy memory.
CR V advertisement is described
Consumer's ad tools with lottery immerses advertisement packets (" CR V advertisement ") and increases televiewer and immersing for the founder provides method, and as U.S. Patent No. 6,606, described in 745, its content is incorporated herein for your guidance.In the document, will with reference to Figure 18 CR V advertisement example be discussed simultaneously after a while.Yet, being definition CR V advertisement, be useful with reference to Figure 18 this moment.
Forward Figure 18 now to, demonstrated exemplary CR V advertisement.CR V advertisement is the advertisement that comprises advertisement brief introduction (" brief introduction ") 1810 and checking inquiry (" inquiry ") 1820 at least.Also can comprise and immerse prompting (" prompting ") 1805.In addition, can increase correct option (" answer ") 1830 arbitrarily.It can be the CR V advertisement of any duration that these parts have produced.The CARV advertisement can be visual and/or can be listened.CR V advertisement can be that oral, printing, that show, that listen or by any other possible device or possible device combination in any transmits.CR V advertisement or CR V advertisement series also can be the bases of whole TV programme.
Some or whole ingredient of inquiry 1820 can be separated (that is, brief introduction 1810 can be printed, and inquires that 1820 can be online mailing or post by phone) with brief introduction 1810.In addition, when inquiry asks 1820, make the consumer remember brief introduction 1810 so that promptly recall (from memory) to inquiring that response time of 1820 can be restricted to.Similarly, can and/or inquire that 1820 separate with prompting 1805 and/or answer 1830 and brief introduction 1810.Therefore, brief introduction, inquiry, prompting and award and transmit for identical communication medium or different communication medium.Communication medium can comprise radio network 105 or response apparatus 111.
(dotting) prompting 1805 of choosing wantonly is to remind the consumer should remember that brief introduction 1810 on the horizon is so that the consumer can become the person who gets award.Prompting 1805 can be that any hint or guide consumption person believes the exercisable process that may obtain to reward of immersing.Prompting 1805 can as sign (as CR V sign), sound or some other issue a separate notice simple.Prompting 1805 also can comprise more data widely.Prompting 1805 can comprise the information of the characteristic of product brand title and relevant obtainable award.By provide mark during prompting 1805, advertiser begins the time shutter of CR V advertisement effectively.Prompting 1805 is urgent signal and memory request.These advertisement technologies have increased the possibility that the consumer remembers advertisement.Prompting 1805 can be any duration.
After prompting 1805, broadcasting brief introduction 1810.Brief introduction 1810 can be to the habitual commercial programme of product or service or for presenting to any other information that the consumption spectators design.This can comprise major product or service benefits, pricing information, combination image information or the like.Brief introduction 1810 can be any duration.
After broadcasting brief introduction 1810, broadcast polling 1820.Inquiry 1820 comprises one or more problems.A problem can be linked to brief introduction 1810.Be designed to require the consumer to remember customizing messages this problem.Other problems can be inquired public's suggestion, trival matters or other information, and these problems can online or off line inquiry.Inquiry 1820 can be presented at after brief introduction 1810 on the independent screen, by the inquiry of the crawl line under the entertainment content, or with other mode such as off-line display.Inquiry 1820 can be used to increase the effective length of CR V advertisement, even the conventional duration is extended in traditional advertisement (being video or audio clips), because during immersing checking and query-response process, on the product that the consumer must continue to be absorbed in playing.During inquiry 1820, founder or advertiser can provide possible a plurality of selection answers or require the consumer to furnish an answer and do not have the help of a plurality of selection answers.Inquiry 1820 comprises one or more problems, and can comprise incentive message, registration or login instruction, a plurality of selection answer, " excess time " counter and trademark information.CR V advertisement can finish in inquiry 1820 backs.
Can increase or optional answer 1830, shown in the dotted line in using answer 1830.The effective length of CR V advertisement is extended in answer 1830.Answer 1830 comprises to inquiring answer or a plurality of answer of one or more problems of 1820, if suitable.Answer 1830 also can comprise sign or other information.Answer 1830 can be through the TV media broadcast, or is sent by other communication medium (as radio, printing, phone 145, Internet130).
Can comprise another option, be called " peeping (sneak peek) " brief introduction.Peeping can be identical with CR V advertisement brief introduction 1810.Peep and also can comprise other information and answer inquiry 1820 to help the consumer.During the CR of reality V advertisement, do not show and peep, but before CR V advertisement, show.Before CR V advertisement, can show a few minutes, hour, day, the week or the like peep.Available sign, sound or other method representation are peeped brief introduction.In addition, during particular presentation, only, can notify the consumer when when peeping appears in a certain point.The consumer is apprised of the brief introduction of peeping that one or more advertisements are CR V advertisements.Then, the consumer will more note specific commercial programme, or all possible commercial programme, answer CR V advertisement inquiry 1820 so that they can obtain other information to help them.For example, peep and to read: " will show with CR V advertisement for one in following 6 advertisements next Sunday.Please note all advertisements, because we will can not tell that your which advertisement is CR V advertisement when the time comes ".Except that peeping, identical process can be applicable to brief introduction.Therefore, for example, during transmitting many advertisements, can appear on the advertisement angle with the prompting of form of identification, advertisement is the form with brief introduction.After transmitting brief introduction, with the one or more problems and the inquiry (that is, the below of screen is continued ad content simultaneously) of immersing checking that show one or more brief introductions.When user capture, can require the user to answer the validation problem that immerses shown in one or more.
CR V ad system
Fig. 1 is the block diagram that example illustrates the chief component of exemplary embodiment of the present invention.Forward Fig. 1 to, CR V ad system 100 comprises radio network 105, consumer 110, answering equipment (" equipment ") 111, Information Collection System 112 and data storage center 195.Consumer 110, advertiser, founder or other entities use the present invention.Consumer 110 is recipients of advertisement and can uses gray commodity or service, watch, listen, read or draw the people of entertainment content and advertisement.Advertiser is that the entity of something is bought, uses or done to the branch sending advertisement to excite the consumer.The founder initiates, develops, generates and/or distribution attracts many consumers' entertainment content, and then attracts advertiser.When describing under the situation the consumer when of the present invention, advertiser and founder, those skilled in the art will recognize and to use other entities.
(hospitality) enterprise-specific net (that is, motion or public house equipment) 165 or any other equipment 166 that response apparatus 111 can comprise phone 145, personal digital assistant (" PDA ") 150, interactive TV155, Internet computing machine 130, be fit to.In example embodiment, other response apparatus can comprise printed response equipment, and it is finished and be delivered to subsequently data storage center 195 by the consumer.For example, printed response equipment can comprise hand-written or the typewriting response apparatus.
The general introduction of CR V advertisement process
Fig. 2 is the process flow diagram of example illustrated example CR V advertisement process.Forward Fig. 2 now to, in the exemplary CR of " beginning " step 201 initialization V advertisement process 200.In step 205, the founder sells advertiser with CR V advertisement.In step 210, founder and advertiser use radio network 105 to propagate following CR V advertisement.In step 215, the founder use radio network 105, equipment 111, Information Collection System 112 and data storage center 195 with CR V advertisement send to consumer 110 and with consumer's 110 reciprocations.In step 220, the founder uses equipment 111, Information Collection System 112 and data storage center 195 to collect consumer's log-on message and response message.In step 225, determine whether registration and/or response message will be used for the purpose except that authorizing prize.If the answer to step 225 is a "Yes", then will use registration and/or response message, process enters step 226, edits and/or will register with response message this founder to send advertiser and other interested entities to.If the answer to step 225 is a "No", then do not use registration and response message, process directly moves to step 230.In step 230, the founder uses data storage center to select the winner and distributes prize.Process enters " end " step 299 and stops then.
Sell CR V advertisement
Fig. 3 is the example declarative description as described in the step 205 of Fig. 2, and how the founder is sold to CR V advertisement the process flow diagram of gray instantiation procedure.Forward Fig. 3 now to, in the exemplary CR of " beginning " step 301 initialization V advertisement process 205.In step 305, the founder determine to transmit how many CR V advertisements and conventional advertisement and how many expenses each advertisement is collected.In step 310, the founder sells CR V advertisement and conventional advertisement.Then, this process step 210 of entering Fig. 2.
Can give CR V advertisement price in many ways.For example, price can decide by the spectators of program amounts (TV program watching rate), or can be according to auctioning or tendering process be fixed a price, wherein the CR V advertisement the highest bidder that can award.For determining price, the founder can make according to standard, the propaganda or advertising cost, analyzes existing program profitability.This can be by being used for the standard advertisement the advertising fee of standard offset.Founder's CR V advertising rates can comprise the higher quality of immersing among the value of bigger spectators amount and the consumer 110.This makes expense income, CR V advertisement permission and propaganda cost that CR V advertisement prize cost is offseted in advertising fee that per minute is higher and other helping and inquire that 1820 response management process costs become legal.
When definite CR V advertising rates, also can consider following problem: auth response, registration require for immersing of broadcast place in the time of propaganda cost, use, immerse the quantity of prize and type, compare when not broadcasting during quantity (that is, immerse validation problem, vote by ballot problem, becoming based on the problem of trival matters is difficult to reduce complete correct number of responses), the broadcasting of problem in the inquiry 1820, inquiry 1820 response collection methods and winner's selection and prize are authorized response.Whether the founder will need during immersing proof procedure also must determine consumer 110 to answer the problem that one or more specific advertisers design.These marketing datas are quite valuable to advertiser, and can further confirm the expense of being asked for by the founder.The founder also can select one or more specific public's suggestion problems are increased to inquiry 1820.These data can be relevant with other programs of founder, can determine the level of interest of 110 pairs of specific program categories of consumer, maybe can solve the relevant problem in any other market.These public's suggestion problems also can be used as to be implemented public's suggestion agency's service, and public's suggestion agency can pay to public's suggestion response results that the founder provides.
Present to consumer's CR V advertisement
Fig. 4 is how example declarative description founder and advertiser use radio network 105 to propagate following CR V advertisement, the process flow diagram of the example process described in the step 210 of Fig. 2.Preferably the broadcasting of the popular relevant CR V advertisement of notice is so that spectators' amount of maximization program.Before the transmission that comprises CR V advertisement, but the founder provides notice in advance will transmit CR V advertisement wherein to the consumer of program receiving.This notice in advance comprises public information directiveness, general, notification message person 110 relevant CR V advertisements, and have immersing of many successes will cause consumer 110 to receive material reward.These notices in advance also can comprise specific winnings information, show name and/or sign and invite consumer's 110 registrations before broadcasting.Founder and advertiser also provide this notice in advance.
Forward Fig. 4 now to, in the exemplary CR V advertisement process 210 of " beginning " step 401 initialization.In step 405, the founder determines whether to provide prenoticing of following CR V advertising broadcast.If answer is a "No", process forwards the step 215 of Fig. 2 to so.If answer is a "Yes", then process forwards step 410 to, in this step, and the radio network 105 that founder and advertiser's selection are used to prenotice.The radio network 105 that can be used for prenoticing comprises broadcasting TV network 120, dedicated network 125, cable system 135, Internet130, satellite network 140 or any other system 141.In step 415, use the radio network of selecting 105, founder and advertiser send the availability of following CR V advertisement to consumer 110.In step 416, the founder determines whether to allow consumer's 110 registered in advance.If answer is a "No", process forwards the step 215 of Fig. 2 to so.If answer is a "Yes", process forwards step 420 to so.
In step 420, consumer 110 determines whether that use equipment 111 registers the advertisement with response CR V.If the answer of step 420 is a "No", process forwards the step 215 of Fig. 2 to.In an alternate exemplary embodiment, CR V ad system is very simple, and does not need registration.Yet, in other exemplary embodiment, need registration during the course.Preferably register, because this makes founder and advertiser collect relevant consumer's 110 details.If the answer of step 420 is a "Yes", as described in step 425, consumer 110 registers.This process forwards the step 215 of Fig. 2 to then.
Fig. 5 is how example declarative description privacy choosing top is applied to registration process, as the process flow diagram of the described example process of step 425 of Fig. 4.Forward Fig. 5 now to, in the exemplary CR V advertisement process 425 of " beginning " step 501 initialization.In step 505, the founder determines whether to implement privacy choosing top.Privacy Options separates the personal data of maintaining secrecy with the demography data.If the use Privacy Options, data storage center 195 comprises private data storehouse 199, as described in step 510.Then, process forwards step 515 to.If do not implement Privacy Options, process directly moves on to step 515 from step 505 so.In step 515, consumer's 110 use equipment 111 are registered, and process forwards the step 215 of Fig. 2 to.
Privacy Options is very important, because it allows consumer 110 can not be concerned about very much that their individual log-on message will be mated by external user and their demography and response message.
Registration
Because the duration in inquiry 1820 be very short, so consumer 110 can not fully register and respond CR V advertisement at the CR V that distributes in the time spot.Therefore, consumer 110 need register before broadcasting CR V advertisement usually.Several registration options are feasible.
Log-on message can comprise various data.In an exemplary embodiment, the founder does not think population in use demographic information and the purpose in order to follow the tracks of and to award a prize, and searches for simply with identification consumer 110.Therefore require consumer 110 that simple information is provided,, can get in touch and discern them if wherein be chosen as the winner.This information can comprise telephone number, social security number's (or its part), date of birth, name and address.After log-on message was provided, consumer 110 can have unique " CR V ID ".This number can be the one number that generates at random, or the number of remembeing easily or a string number (as the combination of birthday and telephone number), also can provide id information in number.
In another exemplary embodiment that is used for registering, the founder wishes to obtain id information, the information relevant with product or the information relevant with public's suggestion.Each consumer's 110 demography profile can comprise that the quantity of age, sex, race, body weight, height, postcode, actual family or e-mail address, occupation, individual annual income, education background, political relation, religion relation, family size, TV and computing machine, or public suggestion relevant with advertiser inquire problem and CR V advertisement answer (historical responses information) before.May need detailed registration to each CARV advertisement.Yet for each CR V advertisement collects that this information makes that this registration process is consuming time, expense is big and unnecessary, and overslaugh consumer 110 submits response to.Therefore, also can use registration process one time.In this pattern, after original licensed, to each CR V ad response, can only increase change/the demographic or id information (as the change of marital status, telephone number or the like) that upgrades.In this case, with the information stores of original licensed in PDC197.Send new response or lastest imformation to data storage center 195, upgrade data storage center 195.
In another optional embodiment that is used for registering, only when using a registration (as mentioned above), advertiser can make the consumer's 110 other demographic informations of input with existing C R V ID so that they are qualified prize-winning.In this case, after original licensed,, increase new " response " information to each additional C R V ad response.In this case, original log-on message will be stored among the DCS196, and send data storage center 195 to as new response, and log-on message is increased to data storage center 195.Before allowing to increase CR V advertising record, will need CR V ID.
Broadcasting CR V advertisement and with consumer's reciprocation
Fig. 6 be example declarative description founder how to use radio network 105, equipment 111, Information Collection System 112 and data storage center 195 with CR V advertisement send to consumer 110 and with consumer's 110 reciprocations, as the process flow diagram of the described example process of step 215 of Fig. 2.Forward Fig. 6 now to, in the exemplary CR of " beginning " step 601 initialization V advertisement process 215.In step 605, the founder uses radio network 105 to transmit prompting 1805, brief introduction 1810 and inquire 1820.Prompting 1805 is to prenotice that the consumer should remember brief introduction 1810 on the horizon to get award so that the consumer is qualified.Brief introduction 1810 can be to product or service or be the commercial programme of the routine of presenting to any other information that the consumption spectators design.Inquiry 1820 comprises one or more problems.In step 610, consumer 110 answers inquiry 1820.In step 615, whether wish to use this option according to the founder, the option that transmits answer 1830 is provided.Answer 1830 comprises inquiring at least one answer of 1820 problem or a plurality of problems.If the answer of step 615 is a "No", do not transmit answer 1830 so, process forwards the step 220 of Fig. 2 to.If the answer of step 615 is a "Yes", after the counter time expired, the founder used radio network 105 to transmit answer 1830, as described in step 620.Then, process enters the step 220 of Fig. 2.
Fig. 7 is that the step 605 of example declarative description such as Fig. 6 is described, the process flow diagram how founder uses radio network 105 to transmit prompting 1805, brief introduction 1810 and inquire 1820 example process.Forward Fig. 7 now to, in the exemplary CR of " beginning " step 701 initialization V advertisement process 605.In step 705, the founder uses radio network 105 to transmit prompting 1805.Prompting 1805 can comprise prize explanation and advertiser and/or founder's sign.Prompting 1805 can comprise that also founder or some other entity want any other information that shows.In step 710, the founder uses radio network 105 to transmit brief introduction 1810.Brief introduction 1810 can comprise advertisement and advertiser and/or founder's sign.Brief introduction 1810 can comprise that also founder or some other entity want any other information that shows.In step 715, the founder uses radio network 105 to transmit inquiry 1820.Inquiry 1820 can comprise that problem, possible answer, login response information, time residual count device and advertiser and/or founder identify.CR V advertisement inquiry 1820 can comprise that also the founder wants any other information that comprises.Process enters the step 610 of Fig. 6 then.
Answer CR V advertisement
Fig. 8 is how example declarative description consumer 110 answers CR V advertisement, as the process flow diagram of the described example process of step 610 of Fig. 6.Forward Fig. 8 now to, in the exemplary CR of " beginning " step 801 initialization V advertisement process 610.In step 802, equipment 111 prompting consumers 110 their CR V ID of input.In step 805, determine whether consumer 110 has imported CR V ID.Do not import CR V ID if the answer of step 805 is "No" and consumer 110, allow registration, as described in step 811.If allow registration, process enters step 815.If do not allow registration, notify consumer 110 they must before they can submit response to CR V advertisement to, register, as described in step 816.Step enters the step 615 of Fig. 6 then.
If the answer to step 805 is a "Yes", and consumer 110 used equipment 111 input CR V ID, and equipment 111 receives CR V ID, as described in step 810.CR VID can be the number that is distributed by founder or advertiser.It can be stored in the storer to eliminate the needs of manual input.The example that how CR V ID is deposited in storer comprises the cookie that uses on the Internet, maybe in the number input phone (speed dialling memory function) with storage.In step 815, radio network 105 or equipment 111 transmit first problem and the answer of CR V advertisement inquiry 1820 and select.Problem can be to immerse the problem of validation problem, vote by ballot problem, trivia questions or any other type.It can be one group of predetermined response option a, b, c, d or the like that answer is selected, and maybe can require consumer's 110 input answers itself.Answer option and can comprise the one number of difference or alphabetical broadcasting to some extent between the broadcasting station, allow to make the broadcast medium or the position that are used for watch CR V advertisement with definite by consumer 110 by data storage center 195 decodings subsequently.In step 820, consumer 110 is input to their answer in the equipment 111.In step 825, another problem that the founder can use radio network 105 or equipment 111 to transmit as identical inquiry 1820 parts.This problem can be that another immerses validation problem, or is used for obtaining the problem of relevant consumer's 110 information.This information can comprise demographic information or other information.If at determination step 825, the founder selects "Yes", process enters step 830, and equipment 111 transmits new problem.In step 835, the consumer is with in the answer input equipment 111.Process turns back to step 825 and repeats then.If the answer of step 825 is a "No", and will not inquire again other problem, process enters step 826.In step 826, determine that whether consumer 110 is at step 805 input CR V ID.If the answer of step 826 is a "Yes", process enters the step 615 of Fig. 6.If the answer of step 826 is a "No", process enters step 827, and wherein consumer 110 has the option of registration.If the answer of step 827 is a "Yes", and consumer's 110 registrations, process enters the step 615 of Fig. 6 so.If answer to "No" and consumer do not register, process enters step 828 and deletion response so.Process enters the step 615 of Fig. 6 then.
Collect CR V advertisement answer
Fig. 9 A and 9B be pie graph 9 together, all is that example explanation is used for collecting registration and response message, as the figure of the described exemplary national network of step 220 of Fig. 2.To inquire that 1820 collection networks are designed to adapt to two kinds of variablees with any data collection activity.At first, must satisfy the desired traffic and geography/time district's requirement.Secondly, must send registration and response message to data storage center 195.Fig. 9 A example explanation U.S. map, and show how conventional phone 145 will be registered and response message is transmitted to the SP170 of telephone operator.Fig. 9 B example explanation U.S. map, and show how the Internet computing machine will be registered and response message is transmitted to Internet SP185.Although these illustrated example explanation U.S. those skilled in the art will recognize and can realize collection system in any country or in a plurality of countries.
Forward Fig. 9 A now to, how example explanation expression responds the consumer on the network that is transmitted to the SP170 of telephone operator by phone 145.Those skilled in the art will recognize several different methods and satisfy desired business and geography/time district's requirement.Similar with business terms, travel information is also referred to as " business ", and the length between 2 is called " distance " and bad business is called " congested ".In the exemplary embodiment, single Web website and single telephone number will be enough to handle inquiry 1820 responses.Yet, in most of the cases, need many circuits to handle many response service.
Be telecommunication line, design element can help to reduce distance and avoid congested.For example, a plurality of telephone numbers (being connected to one or more Information Collection Systems 112) can be in the geographic center position.In addition, a disclosed telephone number that the conversion direction incoming call is attached to one or more Information Collection Systems 112 can be in the geographic center position, and comes directed according to the initial point of incoming call.The explanation of Fig. 9 A example will be registered the option that is transmitted to the phone 145 of the SP170 of telephone operator with response message.
To the response that on network such as Internet network 130, provides, following design element can help to reduce distance and avoid congested: be positioned at the mirror image Web website (each is as Information Collection System 112) of the unique Web site address of having of geographic center position, a disclosed Web site address, be redirected to and be positioned at ideally near one or more mirror image Web websites of the geographic center position of user SP112 and unique Web website of being had by the Information Collection System 112 of individual Internet SP185 or approval.The explanation of Fig. 9 B example will be registered Internet computing machine 160 options that are transmitted to Internet SP185 with response message.
Figure 10 represents how Information Collection System 112 will be registered and response message sends to data storage center 195.Registration and response message are sent to the Information Collection System 112 that can be had by the SP network.CR V Web website also can be set to Information Collection System 112.This CR VWeb website can be in the position identical with data storage center 195.As long as CR V advertisement finishes, at the fixed time, on the synchronous basis, Information Collection System 112 will register with response message and be transmitted to data storage center 195.As long as receive consumer 110 data and, response message can be programmed for by Information Collection System 112 and delete automatically by data storage center 195 checking.The explanation of Figure 10 example is used for transmitting registration and response message: three Information Collection Systems 112 of Internet SP185, the SP170 of telephone operator and dedicated network SP190.
Select CR V advertisement winner and distribute prize
Figure 11 is the process flow diagram how described founder of the step 230 of example declarative description such as Fig. 2 selects the example process of winner and distribution prize.Forward Figure 11 now to, in the exemplary CR of " beginning " step 1101 initialization V advertisement process 230.In step 1105, data storage center 195 is stored in log-on message among the PDC197 and with response message and is stored among the DCS196.In step 1110, founder or third party ISP select the winner at random and change the winner from the DCS196 database.The DCS196 database comprises the consumer's 110 of the problem of correctly answering all requirements list.Founder, advertiser or third party ISP also get in touch possible winner (this third party ISP also provides the fulfillment service of the information that comprises relevant consumer's answer and complimentary ticket).According to the process of selecting by founder or advertiser, but the possible winner's of verification identity and possible winner's the registration and the authenticity of response message.If use this option, the founder comes the verification identity by checking consumer registration and response message.Establishment can require possible winner to confirm demography or private data before authorizing prize.The founder can repeat one or more problems in inquiry 1820.The founder can select the underproof possibility winner of the answer of the response that their inquiry 1820 of coupling can not be provided.
In step 1120, determine whether qualified gaining an award of winner.If the answer of step 1120 is a "No", process enters step 1125, and the winner who selects next candidate from candidate winner list.In step 1131, determine whether the candidate winner is qualified.If the answer of step 1131 is a "No", process is returned step 1125 and is repeated.If the answer of step 1131 is a "Yes", process enters step 1132 so.
If the answer of step 1120 is a "Yes", process enters step 1132, and is increased to the winner who confirms in winner's list and increases progressively winner's counter.In step 1135, determine whether all winners are all qualified.If the answer of step 1135 is a "No", process enters step 1110 and repeats.If the answer of step 1135 is a "Yes", process enters step 1140 so.In step 1140, the information (being the response results of demography corresponding data and inquiry 1820) of winner's information and other selections can be transmitted to advertiser and/or other interested entities, if particularly consumer 110 has permitted the described information of transmitting.Founder, advertiser or third party ISP also announce the winner.In step 1145, founder, advertiser or third party ISP are transmitted to the winner with prize.Process finishes in step 1199 then.
Be used for other application of CR V advertisement
Although foregoing description is used for visual mass media technology such as TV and Internet130 in theory, also can be applicable to and use audion technic only such as radio or the other mass medium channel of video broadcasting medium such as magazine or newspaper advertisement only.CR V advertisement computer equipment 111 also available complexity, high level of development or use phone 145 to answer simply.Those skilled in the art will recognize foregoing invention can realize with any broadcast medium or response medium.In addition, the advertisement that provides in the entertainment content is provided in the present invention, and can expand to the information that other types are provided.At last, although the present invention described under consumer 110, founder and gray situation, those skilled in the art will recognize also and can use other entities.For example, the third party ISP can be responsible for: collect registration and response message, detection registration and response message to verify it, to utilize registration and response message so that extract corresponding data, select winner and candidate winner and furnish prizes and fulfil and send the service for checking credentials at random.
Example
For the explanation of example better CR V advertisement process, provide typical example.The founder is that ABS broadcaster (" ABS ") and advertiser are ACME Motors (" ACME ").Consumer 110 is family of fours that the brother is drawn in the Florida.Mr.Daly is 60 years old old man and Mrs.Daly 58 years old.Two sons stay in family.Mike is 25 years old, and Mark is 23 years old.
Figure 12 is the process flow diagram of example explanation CR V advertisement example.In step 1201 initialization example process.In step 1205, the CR V ad break that ABS sold two minutes is given ACME Motors (" ACME ").In step 1210, ABS and ACME are that the broadcasting of the CR V advertisement in future is advertised, result, Dalys registration.In step 1215, broadcasting CR V advertisement.In step 1220, collect CR V ad response.In step 1225,, utilize DCS to use the information of collection for the purpose except that prize-winning.In step 1226, DCS utilizes, extracts, edits and transmit the prize-winning relevant information of winner.In step 1230, utilize DCS to select the winner and distribute prize.
Figure 13 is that the example explanation is as the described process flow diagram how to sell ad break of the step 1205 of Figure 12.Forward Figure 13 now to, two CR V advertisement is sold in the ABS decision, each, 700,000 and 24 conventional advertisements, each, 000, as described in step 1305.ABS is sold to ACME with two CR V advertisement, and 24 conventional advertisements are sold to other advertisers, as described in step 1310.Then, process enters the step 1210 of Figure 12.
For determining advertising rates, ABS is according to the chart described in Figure 14.ABS determines the average profit of film " Lawyers in love ".Show " Lawyers in love " (by delay-slot broadcasting) and have 60 minutes length at 8PM EST/8PM MST.The spectators that on average watch of film are 700 ten thousand consumers 110.ABS has distributed 16 minute time spot (32 commercial breaks of 30 seconds) for this film.ABS broke for commercialsy to the Suo Qu $300 of advertiser in per 30 seconds, and 000, every film Zhuan De $9.6 1,000,000 incomes.Projection expense Shi $8,000,000.Therefore, average profit is film income ($9.6 1,000,000)-projection expense ($8 1,000,000)=net profit ($1.6 1,000,000).Per 1000 consumers, 110 gray average unit cost average unit cost $42.86, and do not consider CR V advertisement.
ABS determines the Substitution method analysis then.Yi $1, two CR V advertisements of 700,000 prices replace (8) individual 30 seconds ad break, and to this, ABS is the income of Huo De $2.4 1,000,000 in the past.ABS also wishes Fen Pei $1 hundred general-purposes in bonus, makes CR V advertising rates Bian Wei $3.4 1,000,000.CR V data aggregation expense expense $510,000.ABS gives this reimbursement of expense TPR, has the third party's information warehouse and the collection organization of relevant registration of CR V and Information Collection System 112.TPR also will select winner and candidate person, checking winner response, provide list to ABS and ACME, and will handle the prize assigning process.ABS spends $400, following CR V advertisement of 000 propaganda.
ABS estimates that CR V advertisement competition will increase by 30% spectators.Therefore ABS increases by 25% with the conventional ads price.To each 30 second period, new advertising rates advertising ratess $375,000.Therefore advertiser is to per 30 seconds conventional advertisement payment $375,000 (Yu $300,000 compares), but in return may obtain higher degree of immersing, and just their conventional advertisement is being broadcast to more spectators with the lower expense of every impression.The lower: $42.21 of per 1000 consumers' 110 new cost.
Each period increases $75 on 24 periods, and 000, make ABS increase the extra income of $1.8 1,000,000.This is propagated CR V advertisement De $400 on the horizon, and 00 other expense adds and is used for CR V information gathering, compiling and winner's selection/checking De $510,000 payment.Therefore, ABC realizes $890,000 extra net profit.This makes the profit of film increase by 55%.
Figure 15 is the exemplary CARV advertisement process of following CR V advertisement is propagated in the example explanation as described ABS of being used for of the step 1210 of Figure 12 and ACME a process flow diagram.In step 1501, at START button 1501 initialization procedures 1210.In step 1505, ABS and ACME select propaganda and prenotice CR V advertisement.In step 1510, ABS is chosen in propaganda CR V advertisement on TV, Internet130, Email and the TV guide, and ACME is chosen in propaganda CR V on Internet130, Email and the CATV (cable television).As described in step 1515, before broadcasting between one number time, ABS propaganda " CR V/ACME new car giveaway show " on the horizon propaganda on its oneself ABS network.ABS also buys TV guide magazine advertising, posted information and information sent to its email list on the ABS website.Propagate CR V advertisement simultaneously and be oneself the title of ACME on its oneself website, and its 3.5 hundred general-purpose family of email notification.ACME also advertises on HiTechTV cable channel network.Mr.Daly sees the CR V advertisement of propagating on ABS.Mrs.Daly sees the CR V advertisement of propagating on the website at ACME when surfing Internet130.Mike sees the CR V advertisement of propagating on the HiTechTV cable television channels.Mark does not see the CR V advertisement of propaganda.CR V advertising is write: " watch at the 8:00 on Sun. (East Time) ' Lawyer in Love ', you may win in 50 convertible certificates of new ACME one,
Www.CR V.tvThe registration or the 1-800-CR VNOW that makes a phone call ".All broadcast publicities that are used for following ACME CR V advertisement comprise this log-on message.Implement registration by TPR.
After step 1520, Mr.Daly and Mrs.Daly select registration.This moment, Mike selected not register.Mark does not know that he can register, therefore not registration.As described in step 1525, Mr.Daly uses phone 145 registrations, and Mrs.Daly uses 160 registrations of Internet computing machine.Process enters step 1215 then.
Registration process comprises makes Mr.Daly and Mrs.Daly input log-on message.Figure 16 is a sample CR V record, can comprise name, Social Security Number, telephone number, PIN, date of birth, Email, address and any income.The founder also can require consumer's 110 input demographic informations, comprises sex, postcode, children's number, marital status, race, body weight, height, occupation, annual income, education, political relation and religion relation.The information that this information is also available to comprise following content is replenished and is upgraded: the quantity of the TV that has and the quantity of computing machine, the automobile that has and the TV network of liking.Historical responses information provides the information of the relevant response that consumer 110 provides before CR V advertisement.
When consumer 110 imported demographic information in registration process, inquiry 1820 also offered an opportunity and collects demographic information.This information rises to CR V demographic information, or rises in the historical responses data.In this case, LeveIII demography record also can be incorporated in the record, so that easier search in the future and compiling.The LeveIII demographic information is collected in initial registration point back, therefore can comprise some of consumer 110 but is not full detail.Therefore, compare with the initial LeveII demographic information that is provided by all registrants when the first registers, the LeveIII demographic information can limit total investigation population.
Figure 17 is the process flow diagram of the exemplary embodiment of example description of step 1215, and wherein ABS broadcasts prompting 1805, brief introduction 1810 and inquires 1820.Forward Figure 17 now to, at " beginning " step 1710 initialization procedure 1215.In step 1705, ACME select to utilize by multicast notion in the ACME CR V advertising broadcast is provided on a plurality of equipment simultaneously.ACME is chosen on the wired and R-BAR network of website, the HiTechTV of ABS, ACME and shows ACME CR V advertisement simultaneously at the 8:33PM on Sun. (East Time).Therefore, in 8:33PM (East Time) identical ACME CR V advertisement of multicast simultaneously on these medium.Mr.Daly sees that on ABSl20 ACME CR V advertisement watches " Lawyer in Love " simultaneously.Mrs.Daly sees ACME CR V advertisement when signing in to when Internet130 goes up.(Mrs.Daly provides her CR VID when it is logined).Mike is just watching in its room that HiTechTV is wired 135, and sees CR V advertisement.Mark uses R-Bar network 125 to see ACME CR V advertisement in the bar of this locality.In step 1710, consumer 110 answers.Mr.Daly uses phone 145 to answer.Mrs.Daly uses Internet computing machine 160 to answer.Mike uses her Palm PilotPDA (palm pilot PDA) 150, although also not registration of Mike.Mark uses R-Bar equipment 165 to answer.Only on ABS, show the answer 1830 of inquiry 1820, as described in step 1715-1720.On Internet130, HiTechTV wired 135 and R-Bar network 125, do not show answer 1830.
Figure 18 example explanation consumer 110 being seen CR V advertisements, as described in Figure 17.In step 1805, prompting 1805 is described, prompting 1805 is write: " remembeing that the CR V advertisement of following A CME motor corporation might make you become one winner in 50 convertible certificates of new ACME ".This prompting 1805 shows 10 seconds.In step 1810, broadcasting brief introduction 1810.Brief introduction 1810 is amusement in 60 seconds and the informative advertisings that also are applicable to the form broadcasting of non-CR V advertisement.In step 1820, broadcast polling 1820.Inquiry 1820 comprises three problems: the validation problem 1820a that immerses on radio network 105 broadcasts, and comprises website, HiTechTV and the R-BAR dedicated broadcast network of ABS, ACME; And problem 1820b of advertiser and vote by ballot problem 1820c, these the two kinds of problems all equipment 111 of the website through comprising telephone network, ACME, R-Bar dedicated network and Palm Pilot PDA network send.Immerse that validation problem 1820a asks " what the characteristics of the side impaction air bag of new ACME model are? "Show or say a plurality of selection answers: 1) SD2020,2) XP2030,3) XX2040,4) XYZ123.Transmit second problem, the problem 1820b of advertiser.This problem is by the problem of advertiser's design, passes to consumer 110 and responds by various device 111 simultaneously.This problem is asked " when you plan buy new car? " show or say a plurality of selection answers: 1) 2 years or more than, 2) in 2 years, 3) in 1 year, 4) in 6 months.At step 1820c, show or say the 3rd problem, vote by ballot problem 1820c.This problem is to be designed by the pollster who settles a bargain, and passes to consumer 110 simultaneously through various device 111 responses.This problem is asked " suppose following selection, the US President to 2008, whose ticket you plan to throw? " show or say a plurality of selection answers: 1) Hillary Clinton, 2) Colin Powell 3) Jeb Bush 4) FrankMaggio.In step 1830, show and say the correct option of problem 1: XP2030.
Figure 19 is how the example explanation answers CR V the process flow diagram of advertisement as the described Dalys of the step 1710 of Figure 17.Concerning Mr.Daly, process is as follows.Mr.Daly uses phone 145, answers by pull out the telephone number that gives when it is registered.Telephone number is connected to respond services, and it requires the CR V ID of Mr.Daly, as described in step 1920.Mr.Daly registered, and therefore, he imports his CR V ID and receives it in step 1910.In step 1930, phone 145 is play has first problem 1820a that answer is selected.In step 1935, according to prompting, he is by answering " SD2020 " by 1 on his push-button telephone 145.(this is not correct answer).Ask another problem, so process forwards step 1945 to from step 1940.In step 1945, require Mr.Daly to answer and have second problem 1820b that answer is selected.In step 1950, Mr.Daly is by answering " 2 years and more than " by 1 on its phone 145.Ask the 3rd problem 1820c, so process enters step 1945 from step 1940.In step 1945, ask Mr.Daly the 3rd problem.In step 1950, Mr.Daly will elect " Frank Maggio " as president by answer him by 4 on its phone 145.(this is the evidence of his statesmanship.)
Concerning Mrs.Daly, process is as follows: Mrs.Daly uses Internet computing machine 160 to answer.Because (step 1902-1910) provides her CR V ID automatically when she logins, she only needs to answer a question.In step 1930, validation problem 1820a is immersed in the Internet130 demonstration.In step 1935, Mrs.Daly selects " XP2030 ".In step 1945, Internet network 130 shows to have the problem 1820b of advertiser that answer is selected.In step 1950, Mrs.Daly selects " in 2 years ".Because also have another problem, process enters step 1945 from step 1940 once more.In step 1945, show to have the vote by ballot problem 1820c that answer is selected.In step 1950, Mrs.Daly selects " Frank Maggio " to represent her selection for president.(the ability and intelligence that show Daly one family.)
For Mike, process is as follows: Mike uses his Palm Pilot 150 to visit the Web website that shows on HiTechTV wired 135.Mike is not registration also, but allows registration, so process enters step 1925 from step 1905, allows registration in this step, arrives step 1930 then.In step 1930, show have that answer selects immerse validation problem 1820a.In step 1935, Mike answers 3 (" XX2040 ").Also have another problem, so process enters 1945 from step 1940.In step 1945, show to have the problem 1820b of advertiser that answer is selected.In step 1950, Mike answers 3 (" in 1 years ").1820c follows identical process to the vote by ballot problem, and Mike answers it.Do not have other problem, so process enters step 1926 from step 1940.In step 1926, because Mike does not have CR V ID, process enters step 1927 and Mike registration and obtains the CR V ID of input automatically.Process enters step 1720 then.
For Mark, process is as follows: Mark uses the dedicated network in bar, and this dedicated network broadcasting CR V advertisement also will inquire that 1820 are shown to being connected to dedicated network and having registered the consumer 110 who plays in the bar.In step 1902, need the CR VID of Mark.Mark does not have registered in advance, so Mark input " NONE ", and process enters step 1905, then to 1925.In step 1925, during CR V advertisement, allow registration, so process enters step 1930.In step 1930, show have that answer selects immerse validation problem 1820a.In step 1935, Mark answers 3 (" XX2040 ").Ask another problem, so process enters into 1945 from step 1940.In step 1945, show to have the problem 1820b of advertiser that answer is selected.In step 1950, Mark answers 3 (" in 1 years ").Ask another problem, so process enters into 1945 from step 1940.In step 1945, show to have the vote by ballot problem 1820c that answer is selected.In step 1950, Mark answers 1 (" HillaryClinton ").Do not have other problems to ask, so process enter into step 1926 from step 1940.In step 1926, recognition of devices goes out Mark and does not have CR V ID.Process enters step 1927, and whether inquiry Mark wishes renewal of registration process (to obtain CR V ID) or lose his inquiry 1820 response messages.Mark begins to finish log-on message, but is interfered and withdraws from.Because he does not finish registration, therefore do not distribute his CR V ID, and delete his response, as described in step 1928.
In the step 1220 of Figure 12, collect CR V advertisement answer.This finishes by the SP170 of telephone operator, Internet SP185, PDA SP175 and R-Bar dedicated network SP190, and response and applicable log-on message are transmitted to the DCS195 of TPR.
Figure 20 is that example illustrates how step 1226 and 1227 described TPR as Figure 12 use data storage center 195 to select the process flow diagram of winner and prizegiving.In step 2001, at the START button initialization procedure.In step 2005, data storage center 195 storage log-on messages (those people that are used for registering between game play session) and the DCS196 storage of TPR are used for all consumers that registered 110, comprise the response message of Mr.Daly, Mrs.Daly and Mike.In step 2010, select at random and all correct options of the problem 1820a from be stored in DCS196 extract possible and the winner candidate.Mike is chosen as among 50 winners one and Mrs.Daly is selected as among 50 candidate winners first.TPR begins proof procedure by getting in touch all 50 winners.Whether qualified and in step 2035 each winner of step 2020 proof, when confirming each winner, their name is increased in the winner's who confirmed the list, and increases progressively winner's counter.At last, get in touch Mike so that in step 2020, confirm his CR V ID, log-on message and response message at step 2010TPR.The log-on message of Mike be pseudo-choosing (he said him 60 years old when registration, but in fact he 25 years old), so he does not have qualification because according to ABS propaganda rule, being that requirement is honest as prize-winning condition answers.Remove the data of all Mike to avoid possible mistake or the information that misleads from data storage center 195 simultaneously.Do like this to keep data base integrity.According to step 2020,, be chosen in the first candidate winner on the list top, as described in step 2025 because the information of Mike is incorrect.Mrs.Daly is the first candidate winner, therefore confirms her information in step 2025.Because the validation problem that immerses of Mrs.Dalys is correct, and prove that her demography data are to confirm accurately and in step 2031, therefore she is chosen as the winner who confirmed and is increased on the list in step 2032.
In step 2035, need only selection and confirmed all 50 winners, process enters step 2040, and wherein TPR will comprise that the information of the identity of Mrs.Daly is transmitted to ABS as all winners.In step 2040, the common simultaneously name of announcing all winners of ABS and ACME comprises Mrs.Daly.In step 2040, be included in that to pass to from TPR the information of ABS be to comprise the report that is used for the demographic information of all consumers' responses of the problem of ACME and pollster's design, ABS can select it is passed to ACME or orders the survey organization of the contract of closing to obtain the vote by ballot statistics with ABS.Draw this report and obtain data from registration and response data.This information comprises expression 5.532 hundred ten thousand female consumers 110, and annual income surpasses, the statistics of 000 534,461 family populations.This information represents that also 6.5% stays in Florida and the philtrum of age above 50 years old, and 3.443% people wishes to buy automobile in the future six months, and 5.2% stays in the philtrum in NYC district, big city, and .8429% wants to buy new car in six months of future.Statistics also expression is crossed over institute's has age and all occupations, and according to 59.8% share of masses' ballot, Frank Maggio will be president-elect in 2008.
In step 2045, TPR is transmitted to Mrs.Daly and other winners with convertible certificate.Process finishes in step 2099.
Other application
Although above-mentioned explanation is applicable to visual mass media broadcast technology in theory, as broadcast TV120, wired TV135, satellite TV140, dedicated network 125, other networks 141 and streaming Internet130, it also can be applicable to and only uses Audiotechnica such as radio or only visual broadcast medium, as other mass media's channel of magazine or newspaper advertisement.CR V advertisement can be used computer equipment 111 complicated, high level of development, or simply by using phone 145 to answer.Those skilled in the art will recognize foregoing invention can realize with any broadcast medium and response medium.
CR V system and process can be used on any mass media radio network 105.For example, mass media's radio network 105 can comprise TV, cable, satellite, radio, outdoor medium (billboard, signboard, motorbus), print media (newspaper, magazine), direct mail, Internet, or other radio networks, and private.Private can comprise having the personal record equipment that is connected, such as the network of TiVo .In addition, concentrate a plurality of mass media radio network 105, when using together, can widen the coverage pattern and the efficient of CR V advertisement.
Radio
On radiowave, and/or Internet goes up the distribution broadcast program.About TV industry, the cost that the ad margins that utilization is obtained by wireless station is offset content (music, news, motion or the like) and products thereof, and expense cost are such as staff and sale.About TV, between inclusive segment, embed advertisement and advertisement group (ad pod).The consumer orientation in by switching channels, listen to the other form (such as CDs, DVDs, TV or the like) of amusement, or avoid commercials by closing radio.
In the broadcast program section, can broadcast single CR V advertisement or CR V advertisement group (adpod).Some or all advertisements in the program can be CR V advertisements.CR V advertisement can comprise " prompting " sound or particular hint speech and cause and immerse.Can begin the place in program or program segment, or in advertisement or advertisement group begins or end provides prompting.After commercials (can listen " brief introduction "), for the listener provides the login instruction.This instruction can be immersed checking through phone or cell phone suggestion.In addition, instruction can be immersed checking by any response apparatus 111 suggestions.Therefore, the consumer can pass through response apparatus 111, registers and/or provide the query-response that immerses checking or other inquiries.Can be before or after CR V advertisement, broadcast polling in broadcasting.In addition, can on the network that provides by service supplier 112, utilize equipment 111 during inquiry-response interaction process, to provide inquiry.
The founder can expect a plurality of inquiries are provided so that make deception more difficult.For example, deception can comprise that a consumer understands this content and provides inquiry and answer to later player.The founder expects that also restriction allows interactive time quantum.Except that immersing the checking inquiry, can comprise other inquiries.For example, other inquiries can comprise problem that the promoter designs, vote by ballot problem, demographic problem or the like, and are similar with the TV purposes of CR V advertisement.
The TV industry use aspect reflection radio industry of aforesaid CR V advertisement.Described aspect comprises CR V player's prior propaganda and registration, and distribution, research and actual prize and the prize of CR V number of ads are fulfiled the aspect.Those skilled in the art will recognize the similarity between radio broadcasting and television, and the similarity of using method, analysis and the marketing technique aspect of the price of determining CR V advertisement and cost by the founder.
Print media: book/magazine/newspaper
By peddling or the printed matter selling market, distribute book, magazine and newspaper to the user.In addition, can distribute the online version of those printing materials through Internet.Mass media's (such as TV and radio) of broadcasting has and the time cost related in the broadcasting.In other words, be unit with time, the radio and the TV price of tolerance content, and with chronomere's sale agate line.On the other hand, printing mass media content cost is relevant with the space, such as the advertisement size on the printed leaves.Printed leaves is many more, and the cost of printed matter is high more.
The ad margins that utilization is obtained by print media compensate paper cost, printing cost, distribute, write and the take pictures expense of exploitation and products thereof and the staff and the marketing of content.The advertisements that can between the contents fragment of print media or joint, insert different sizes.The consumer orientation in by ignore advertisement, walk around advertisement reading, page turning or stop the reading writing works and avoid print advertisements.
Between the neutralization of print content section, can print or distribute the CR V advertisement of different sizes.Advertisement can comprise that cue mark or sign cause and immerse.In addition, can in advertisement, provide specific print order to immerse so that cause.The Internet distribution of magazine (e-magazine or electronics bulletin) or newspaper can also comprise can be listened or visual cues.Can on print advertisements, provide the prompting sign to be immersed in the described advertisement content so that make.In addition, can in a plurality of advertisements, provide advertisement and identifier in case make the advertisement part that is immersed in content or an advertisement of that part in.A plurality of advertisements can comprise the printed copy of advertisement group.
After the consumer browsed the print media advertisement, they can pass through various response apparatus 111, write down and/or provide query-response.In the exemplary embodiment, can print in advertisement and immerse the checking inquiry, it is interior Anywhere that described inquiry is hidden in printed publication, or only provide during the inquiry reciprocation/response process by response apparatus 111.Between reciprocation/response process, provide inquiry to immerse by requiring to remember that advertisement strengthens with the inquiry that helps to make a prompt reply.
As mentioned above, founder's expectation provides multiple inquiry to make deception more difficult.The founder can attempt allowing the consumer only to interact once with advertisement, further increases the possibility of correct conscientious demand of playing and possibility and the efficient that increase is immersed.Be browse advertisements after preventing, the founder can limit and permit interactive time quantum, or can allow reciprocation and immerse checking in the time frame of limited, declaration.Therefore, the consumer can rely on the next correct and immediately answer inquiry of memory.Except that immersing the checking inquiry, can also comprise other inquiries.For example, other inquiries can comprise problem that the promoter designs, vote by ballot problem, demographic problem or the like.
Most of aspects of the use of the TV industry of the CR V advertisement of discussing above reflect mass media's printing industry.For example, similarity comprises prior propaganda and registration CR V player, specify CR V ID number, research and actual bonus and prize are fulfiled the aspect.Those skilled in the art will recognize when comparing with printing industry, between radio and the television, and the similarity that is used to determine method, analysis and the marketing technique of the selling price of CR V advertisement and cost by the founder.
Outdoor medium
Outdoor medium can comprise on billboard, the buildings or interior fixedly signboard, and the mobile signboard on taxi, motorbus, aircraft banner or the blimp.The advertisement of outdoor mass media can depend on the short time and catch notice through the consumer.For creating outdoor medium, the founder utilizes printing material, inserts taxi such as billboard " bag " or printing of cards, directly applies to the printed matter on plate or the buildings, and electronic bill-board.Electronic bill-board energy display ads message and entertainment content are such as headline, motion title or the like.Yet most of outdoor medium comprise advertisement information, but do not comprise basic conventional contents amount.
The advertising income that is produced by outdoor medium founder can be used for compensating writes and photo content exploitation and production cost thereof, the cost of paper, printing cost, pigment, distribution, installation, material cost, expense, lease rent, or the other fees of being collected by the billboard owner, taxi driver or the owner of advertising company.The consumer is easy to by ignoring them, or shifts sight and avoid outdoor media advertisement.
The CR V version of outdoor mass media advertisement can comprise that visual " prompting " mark or the sign of the identification on the outdoor media advertisement immerse so that cause.In addition, outdoor media advertisement can comprise that audible sound causes and immerses.Audible sound can provide on radiowave maybe and can itself send from outdoor media item.Outdoor medium CR V advertisement can also provide login instruction, allow the consumer by various response apparatus 111 reciprocations so that registration and/or query-response is provided.Can on outdoor media advertisement, print and immerse the checking inquiry.In addition, can pass through response apparatus 111, during inquiry reciprocation/response process, provide and immerse the checking inquiry.
As mentioned above, the founder can expect a plurality of inquiries are provided so that deception is more difficult.The founder can attempt allowing the consumer only to interact once with advertisement, further increases the possibility of correct conscientious demand of playing and possibility and the efficient that increase is immersed.Be browse advertisements after preventing, the founder can limit and permit interactive time quantum, or can allow reciprocation and immerse checking in the time frame of limited, declaration.Therefore, the consumer can rely on the next correct and immediately answer inquiry of memory.Except that immersing the checking inquiry, can also comprise other inquiries.For example, other inquiries can comprise problem that the promoter designs, vote by ballot problem, demographic problem or the like.
The aspect of the use of the TV industry of the CR V advertisement of discussing above reflects outdoor media industry.For example, those aspects comprise prior propaganda and registration CR V player (the billboard founder can advise passerby " WATCH THIS SPACE FOR FUTURE CR VADS "), specify CR V ID number, research registration and the inquiry be used to register the player to answer response surface, and actual bonus and prize are fulfiled the aspect.Those skilled in the art will recognize when comparing with outdoor medium, between radio and the television, and the similarity that is used to determine method, analysis and the marketing technique of the selling price of CR V outdoor advertising and cost by the founder.
Direct mail
Direct mail depends on catches the notice of consumer when opening their mail.Many direct mail founders utilize printing material (envelope, print advertisements file, pamphlet, coupon or the like), and obtain basic cost in their advertisement of distribution.Many direct mail medium, the same with outdoor medium, do not comprise basic conventional contents amount and preponderate by advertisement information usually.Yet in some respects, the direct mail founder faces the cost structure of many print media industries, because by the space, rather than definite cost of airtime.
The direct mail founder can post an insert to popular Mailing list, or a plurality of insert, utilizes scale economics, such as the bulk mail rate.In an envelope, under the situation of a plurality of mailing parts (advertisement " group " direct mail version),, reduce the cost of each inset by a plurality of advertiser shares distribution costs.The advertising income that is stored by direct mail medium founder is used for compensating cost, printing cost, distribution and mailing, management, the expense of paper and writes exploitation and production thereof with photo content.The consumer is easy to usually even before opening envelope, avoids the direct mail media advertisement by abandoning them in the mail of receiving in selection.
The CR V version of direct mail advertisement can comprise on the envelope or inset on one's body identification visual cues mark or sign originally.The prompting sign can be increased on the single printing inset and be immersed in the single CR V advertisement so that introduce.In addition, under the situation of a plurality of insets (direct mail advertisement group), prompting can be used and cause and is immersed in all insets.CR V envelope or CR V advertisement can provide printing login instruction, allow to be convenient to the reciprocation by various response apparatus 111.Therefore, the consumer can and/or provide query-response by response apparatus 111 registrations.Can on envelope or inset, print and immerse the checking inquiry.In addition, can during query-response/interaction process, provide inquiry.
As mentioned above, the founder can expect a plurality of inquiries are provided so that deception is more difficult.The founder can attempt allowing the consumer only to interact once with advertisement, further increases the possibility of correct conscientious demand of playing and possibility and the efficient that increase is immersed.Be browse advertisements after preventing, the founder can limit and permit interactive time quantum, or can allow reciprocation and immerse checking in the time frame of limited, declaration.Therefore, the consumer can rely on the next correct and immediately answer inquiry of memory.Except that immersing the checking inquiry, can also comprise other inquiries.For example, other inquiries can comprise problem that the promoter designs, vote by ballot problem, demographic problem or the like.
The aspect reflection direct mail media industry of the use of the TV industry of the CR V advertisement of discussing above.Those aspects comprise prior propaganda and registration CR V player (initial mailing can comprise the recipient of the mailing in future with CR V sign or registered in advance), specify and be used to register player's CR V ID number, registration and query-response research aspect, and actual bonus and prize are fulfiled the aspect.Those skilled in the art will recognize when comparing with the direct mail media industry, between radio and the television, and the similarity that is used to determine method, analysis and the marketing technique of the selling price of direct mail CR V advertisement and cost by the founder.
Internet
The distribution of media of the CR V advertisement on the Internet can adopt various ways, the every kind of aspect that can share other mass media's types.In addition, Internet can save founder some cost relevant with the not too recent model of mass media.For example, the Internet founder can produce " broadcasting e-mail advertisement ".In these advertisements, the founder can be broadcast to email address list in large quantities with Email, simulates the direct mail activity, and does not have the cost of material and mailing.
The Internet founder can also be with the video version of TV or radio content and embedding advertisement, or only the consumer is given in advertisement itself " stream transmission ".In " request stream transmission Internet advertisement ", when request, the founder can transmit content as a stream consumer.In addition, in " multicast and broadcast advertisement simultaneously ", the founder can be transmitted as the TV of a large amount of broadcasting or the radio hookup version of radio content and embedding advertisement at the website up flow type.In the example of the stream transmission audio or video that is provided, the founder bears when calculating and is used for sending the stream transmission advertisement to the consumer, or during the gray cost of stream transmission CR V advertisement, the bandwidth cost that must consider.
The distributor of some printing materials provides " Intenret mirror image display ads ".For example, the newspaper distributor can see the online version of their printed matter on the website.Content and advertisement during the Internet consumer of printed matter can take a glance at the newspaper on the website.Those Internet mirror image display ads and aforesaid print media commercial paper are seemingly.
The Internet founder also is used as the Internet advertising device with " mass media's banner ".The founder can by plastering posters on the mass media website all the time, produce CR V mass media banner, and advertiser directly is not linked to the consumer in non-specific aim mode.CR V banner comprises prompting and can and verify that some consumers that are immersed in the ad content provide basic prize to registration.Those CR V advertisements are different from the specific aim Internet adline that only shows to the consumer who satisfies specific criteria.
The consumer is easy to the browser window that comprises advertisement by closing, or the Internet advertisement is avoided in the website of avoiding comprising advertisement.Yet Internet CR V advertisement can overcome consumer's tendency by causing the consumer to the notice of advertisement.Aforesaid each Internet advertisement can comprise by realization and be used for the prompting of advertisement itself and immerse proof procedure, comprise CR V advertisement.A plurality of CR V advertisement in request stream, radio hookup broadcasting, mirror image demonstration or the mass media's banner broadcasting can comprise advertisement " group ", and thus, the checking of immersing that can propose the one or more advertisements in relevant this group is inquired.CR V advertisement can comprise prompting sign or sound, or the particular hint speech causes and immerses.
After passing through the video and/or audio brief introduction, pressing stream, demonstration or banner commercials, the consumer can have the login instruction, and suggestion is logined so that immerse checking through Internet usually, but also can obtain by other response apparatus 111.Therefore, the consumer can use response apparatus 111, registers and/or provide the query-response that immerses the checking inquiry.Also can be after brief introduction, or before and after CR V advertisement, broadcast polling.In addition, can on the network that provides by service supplier 112, utilize response apparatus 111, inquiry is provided during query-response/interaction process.
As mentioned above, the founder can expect a plurality of inquiries are provided so that deception is more difficult.The founder can attempt allowing the consumer only to interact once with advertisement, further increases the possibility of correct conscientious demand of playing and possibility and the efficient that increase is immersed.Be browse advertisements after preventing, the founder can limit and permit interactive time quantum, or can be in the time frame of limited, declaration reciprocation and immerse checking.Therefore, the consumer can rely on the next correct and immediately answer inquiry of memory.Except that immersing the checking inquiry, can also comprise other inquiries.For example, other inquiries can comprise problem that the promoter designs, vote by ballot problem, demographic problem or the like.
CR V advertisement on the aspect reflection Intenret of the use of the TV industry of the CR V advertisement of discussing above.Those aspects comprise prior propaganda and registration CR V player, specify CR V ID number, research and actual bonus and prize are fulfiled the aspect.Those skilled in the art will recognize the similarity between Internet and television, and the similarity that is used to determine method, analysis and the marketing technique of the selling price of CR V advertisement and cost by the founder.
Dedicated network
Dedicated network can be present in all mass media's industries.For example, dedicated network comprises Mailing List (sending online work sheet in U.S.'s mailing service), magazine subscription inventory, e-mail address distribution list, be distributed to the tape music of user (for example Muzak), be connected to being connected net (such as NTN), being connected to the consumer on the ordering server and the owner on the personal video recorder network by cable system of broadcasted content of the interactive device in bar and the restaurant.
For the broadcasting CR V of mass media on private advertisement, private requires the ability of the worthwhile distribution of the cost effectiveness on the whole network (i.e. broadcasting) advertisement.Described broadcasting is different from the specific aim medium, and it comprises based at the document abridged table, such as demography, Interactive Advertising is distributed to the consumer's part that is connected on the private.
In general, the advertisement of distributing on private stands to represent that the same consumer of industry avoids technology (that is, avoiding print advertisements by page turning).Similarly, enhancing is immersed in realization CR V advertisement on private, as on the common network version of same CR V advertisement.
Concentrate
For strengthening the efficient of CR V advertisement, CR V advertisement can be broadcasted (" striding medium " broadcasting) the multiple masses that concentrate in form.For example, the founder can distribute the CR V advertisement of the same message that comprises relevant new cars on radio, TV, Intenret and print media.Can be simultaneously or at different time, present advertisement with multiple media format.Although advertisement can have the different outward appearances based on the restriction of every kind of medium, on all medium, it can be identical immersing the checking inquiry.
Figure 21 example explanation is at the CR V advertising broadcast on 2100 concentrated according to mass media's form of exemplary embodiment of the present invention.As shown, the founder can be to consumer's 110 broadcasting CR V advertisement or advertisement groups on two or more radio networks 105.Can be on a plurality of radio networks 105, simultaneously or broadcast CR V advertisement or advertisement group individually.Consumer 110 can verify inquiry by responding relevant selected CR V advertisement or group's immersing of content part, and CR V advertisement or advertisement group are reacted.Consumer 110 can pass through one or more response apparatus 111, responds this inquiry.Can on a plurality of radio networks 105 one or more, provide this inquiry.In addition, can on response apparatus 111, provide this inquiry.Response apparatus 111 service supplier 112 by separately is sent to data storage center 195 with consumer's query-response.Consumer to correct this inquiry of response authorizes award.
In the exemplary embodiment, founder or advertiser can bundle CR V advertisement on all medium, and also can pass through each medium, trigger individually or the instruction triggers interactive process by providing in the medium (for example TV) therein.In the exemplary embodiment, medium can provide " clue " to help CR V player and correctly answer the CR V in another medium advertisement.For example, local newspaper can be published the advertisement with CR V sign.This advertisement can illustrate that the TV CR V advertisement of being initiated by same advertiser will be online in specific TV, image duration sometime between the lights, broadcasts in CR V advertisement group.In the exemplary embodiment, only after TV CR V advertisement showed, it was just available to immerse checking.Can broadcast on the radio, in initial ad, provide, or during response/interaction process, provide inquiry.Therefore, to provide advertisement among the CR V group shown in relevant to the TV CR in future V advertising audience will be the clue that is suitable for immersing the advertisement of inquiry for the CR V on print advertisements sign.This concentration techniques can be at wireless device, or realizes on wireless device, printing, TV, in good time direct mail, private or other broadcast mediums.In addition, should " separation " CR V advertisement can on various mass media form, in different piece, distribute.
Another exemplary form of concentrating is that the bandwidth that provides on the high-resolution signal is provided.This bandwidth can be divided into a plurality of signals, and it can comprise data, Internet, radio and television content.The multichannel of this bandwidth uses can provide sending of standard or high-definition television or radio CR V advertisement, also provides simultaneously to comprise the Internet content of immersing the checking inquiry.Similarly, the Internet signal may comprise CR V advertisement (stream, demonstration or banner with video and/or audio brief introduction).As implied above, those Internet CR V advertisements can utilize with market on other are striden and identically in the medium CR V advertisement immerse the checking inquiry.In addition, multimedia form can provide the clue which advertisement among the relevant TV group who is customized or which advertisement will stand to immerse checking to the spectators of TV CR V advertisement.
Another exemplary form of concentrating comprises " reserve channel (back channel) " technology, and it provides from the data of TV set-top box or private video recorder (" PVR ") supply.Set-top box and PVR on satellite or cable system the receiving broadcast content signal and on monitor shows signal.Monitor can comprise TV.The reserve channel of consumer's energy addressing machine top box or PVR is so that be sent to the third party with data from set-top box or PVR.This reserve channel signals can be sent by the secondary signal source.The secondary signal source can comprise broadband or dialing Internet visit, phone, cable or satellite.The reserve channel signals can also provide two-way communication.Therefore, can utilize the reserve channel performance of set-top box or PVR, carry out and immerse checking, registration and response/reciprocation.
For set-top box and PVR, can send CR V advertisement (or CR V advertising component) to the consumer through concentrated mass media's form.For example, can send prompting and brief introduction through television broadcasting, and can send and immerse checking inquiry and interactive key element through Internet.
In the exemplary embodiment, when watching CR V advertisement, the consumer can push the button on set-top box, PVR or the telepilot, opens the 2nd CR V advertisement.The 2nd CR V advertisement can comprise display ads or even moving image at full speed, and some or all of key element that the CR V advertisement of broadcasting can be provided.Described exemplary embodiment can make the consumer see the CR V advertisement of second trade mark.
Those skilled in the art will recognize that the present invention is suitable for any mass media radio network and novel delivery technique can be used as content delivery and advertisement, comprise the new mass media platform of CR V advertisement.Those following medium will form the part of CR V ad delivery and interactive system, and will participate in the aforesaid method that medium are concentrated of striding.
Interactive remote query-response equipment
Figure 22 is according to exemplary embodiment of the present invention, describes the block diagram be used for the system 2200 of broadcasted content remote interaction effect.As shown in figure 22, radio network 105 is broadcast to broadcasting receiver 2205 with content 2203.In the exemplary embodiment, radio network 105 comprises broadcasting and television network 120, and broadcasting receiver 2205 comprises the TV of recipient (consumer 110).In other exemplary embodiment, radio network 105 comprises cable system 135, and broadcasting receiver 2205 comprises the TV that receives the cable of directly importing or receives the cable tuner set-top box that broadcasted content 2203 was imported and presented to cable on TV.In another Alternative exemplary embodiment, radio network 105 comprises satellite network 140, and broadcasting receiver 2205 comprises receiving broadcast content 2203 and the satellite receiver that presents broadcasted content 2203 on TV.In other exemplary embodiments, radio network 105 can comprise broadcast radio network, and broadcasting receiver 2205 can comprise radio receiver; Or radio network 105 can comprise the server of transport stream audio or video, and broadcasting receiver 2205 can comprise through distributed computer network (DCN), such as Internet, is connected to the personal computer of server.Other radio networks and receiver are within the scope of the invention.
Through distributed computer network (DCN), server computer 2230 is sent to client computer 2220 with inquiry.Inquiry comprises the problem of the selected part of relevant broadcasted content 2203.As shown in figure 22, network can comprise Internet2225.In the exemplary embodiment, client computer 2220 can comprise personal computer, laptop computer or PDA(Personal Digital Assistant).In other exemplary embodiments, client computer 2220 can comprise cable or satellite set top box, video recorder, or personal video recorder (PVR).In those embodiment, client computer 2220 can also comprise broadcasting receiver 2205.
In the exemplary embodiment, client's emittor/receiver 2215 can be the integrated component of client computer 2220.In the exemplary embodiment that substitutes, client's emittor/receiver 2215 can comprise the independent parts that are coupled to client computer 2220.Client's emittor/receiver 2215 can comprise carries out the single part that transmits and receives function.In addition, client's emittor/receiver 2215 can comprise the execution independent parts that transmit and receive function separately.For example, to the realization based on PC, client computer 2220 can be through USB, serial or other ports of client computer 2220, the card in being installed in draw-in groove, or, be connected to client's emittor/receiver 2215 through being coupled to the Ethernet of client computer 2220.In whole instructions, quote " client's emittor/receiver " 2215 and be meant any one of aforesaid those exemplary embodiments.
The recipient that interactive telepilot 2210 receives interactive type communication signal 2217 and inquiry is provided to operating interactive formula telepilot 2210.Below, will interactive telepilot 2210 be described with reference to Figure 22 and 23.Figure 23 is the block diagram of describing according to the interactive telepilot 2210 of exemplary embodiment of the present invention.
Use interactive telepilot 2210, the recipient of broadcasted content 2203 can adjust to broadcasting receiver 2205 and will provide the station channel of broadcasted content 2203.In the exemplary embodiment, the recipient can such as channel supervisory keyboard 2310, be input to station channel the processor 2304 of telepilot 2210 through input equipment.Processor 2304 generates and comprises the channel control signal 2212 of instruction, so that broadcasting receiver 2205 is adjusted to station channel.Then, channel controls transmitter 2312 channel control signal 2212 is sent to broadcasting receiver 2205, thereby broadcasting receiver 2205 is adjusted to station channel.
Channel supervisory keyboard 2310 can allow interactive telepilot 2210 to carry out the distant control function that is used for TV or other multimedia equipments.Multimedia equipment can comprise cable box, digital satellite set-top box, PVR control, and voice receiver and amplifier control.Interactive telepilot 2210 can comprise " universal remote control ", has during manufacturing process, at many device control sign indicating numbers of storer (not shown) stored.In addition, interactive telepilot 2210 energy learning remote control functions are utilized at " the conventional art of learning remote control/middle use.Interactive telepilot 2210 can also be downloaded remote control mode from Internet, is used for being stored in storer, thus when family adds new hardware, the permission recipient can be easily fresh code more.
Interactive emittor/receiver 2302 receives the interactive type communication signal 2217 that transmits from client's emittor/receiver 2215, and interactive type communication signal 2217 is sent to processor 2304.The inquiry that processor 2304 is resolved from interactive type communication signal 2217, and on display 2306, show this inquiry.In the exemplary embodiment, display 2306 comprises LED or LCD display, has or does not have backlight.In addition, display 2306 can comprise by those designs of PDA and laptop computer utilization and the colorful visual active matrix display of specification.The size of display and power requirement influence power requirement, battery specification and the expectation battery life of interactive telepilot 2210.
Client's emittor/receiver 2215 can be used for unique media interviews control (" MAC ") address of each interactive telepilot 2210 by reference, with a plurality of interactive telepilot 2210 reciprocations in the single position.In described exemplary embodiment, client computer 2220 can be discerned MAC Address so that just determine and which interactive telepilot 2210 reciprocation, and indirectly and which recipient's reciprocation.In addition, client's emittor/receiver 2215 can transmit the universal interaction formula signal of communication 2212 that is received by any interactive telepilot in the scope 2210.
Transmission between client's emittor/receiver 2215 and the interactive emittor/receiver 2302 can comprise to be used and the signal that is controlled transmitter the 2312 identical or different forms that use by channel.For example, radio frequency (RF), infrared (IR), ultrabroad band (UMB) or additive method can be used for transmitting interactive type communication signal 2217 and channel control signal 2212.
The recipient of operating interactive formula telepilot 2210 can directly respond inquiry by interactive telepilot 2210.The recipient can such as interactive response keyboard 2308, be input to processor 2304 with response through input equipment.In the exemplary embodiment, interactive response keyboard 2308 comprises whole letter/number keyboard type keyboard.In the exemplary embodiment that substitutes, interactive response keyboard 2308 comprises multinomial selection response button.In described embodiment, the recipient can be by selecting corresponding multinomial selector button, the response of input more options problem.Thus, interactive response keyboard 2308 can comprise the simple key that is used for multinomial selection response, and can expand to comprise have numeral, complete " QWERTY " keyboard of symbol and global function arrow key and the special function keys that customized for the interactive response process.In a further exemplary embodiment, interactive response keyboard 2308 can comprise " soft key " corresponding to the neighbor information that shows on display 2306.Described soft key can be gone up interactive response (such as multinomial selection letter or selection) by recipient's pre-programmed or screen, the one touch type input is provided, or the relevant interactive pre-programmed of storage grand (that is, allowing the multi-user to login and utilize the identification number of interactive telepilot 2210).In other exemplary embodiments, the input equipment that is used to import the response of inquiry can comprise touch-screen, with pressure-sensitive screen, the control lever of stylus-operated, or is used for query-response is input to other suitable equipment of interactive telepilot 2210.
In the exemplary embodiment, interactive response keyboard 2308 and channel supervisory keyboard 2310 can comprise the independent parts of interactive telepilot 2210.In the exemplary embodiment that substitutes, interactive response keyboard 2308 and channel supervisory keyboard 2310 can comprise the single part of interactive telepilot 2210.Under described situation, interactive telepilot 2210 can comprise the selector button (not shown) so that switch between interactive response function and channel control function.
Interactive emittor/receiver 2302 will be sent to client's emittor/receiver 2215 by the response of recipient's input through interactive type communication signal 2217.In the exemplary embodiment, interactive emittor/receiver 2302 comprises the single part of carrying out transmission and receiving function.In the exemplary embodiment that substitutes, interactive emittor/receiver 2302 comprises the execution transmission separately and the independent parts of receiving function.In whole instructions, quote " interactive emittor/receiver " 2302 and be meant any one of those exemplary embodiments.
Client's emittor/receiver 2215 will be sent to client computer 2220 from recipient's response that interactive emittor/receiver 2302 receives.Client computer 2220 is through Internet2225, and recipient's response is sent to server computer 2230.Server computer 2230 is sent to data storage center 195 with recipient's response.
Presenting inquiry on interactive telepilot 2210 can be with to present broadcasted content 2203 on broadcasting receiver 2205 synchronous.Radio network 105 can be sent to server computer 2230 with synchronizing signal 2204.Synchronizing signal 2204 can comprise the expression radio network 105 will broadcast the information of the airtime of this broadcasted content 2203.Synchronizing signal 2204 can also comprise and will present the station channel of broadcasted content 2203.
In the exemplary embodiment, server computer 2230 can be sent to client computer 2220 with inquiry based on the airtime in the synchronizing signal 2204.Therefore, server computer 2230 can be sent to time of client computer 2220 with inquiry by Control Server computing machine 2230, controls the time that interactive telepilot 2210 provides inquiry.
In the exemplary embodiment that substitutes, server computer 2230 can be sent to client computer 2220 with synchronizing signal through Internet2225.Then, client computer 2220 can through client's emittor/receiver 2215, be sent to interactive telepilot 2210 with inquiry based on the airtime in the synchronizing signal 2204.For example, the airtime that can represent in synchronizing signal 2204 of client computer 2220 is transmitted inquiry.Under described situation, interactive telepilot 2210 will be on broadcasting receiver 2205, and presents broadcasted content 2203 and shows these inquiries synchronously.In addition, after the broadcast time information in the synchronizing signal 2204 can be included in and present broadcasted content 2203 on the broadcasting receiver 2205, allow on interactive telepilot 2210, to present the delay of inquiry at required time.Therefore, client computer 2220 can be by based on the information in the synchronizing signal 2204, and control client emittor/receiver 2215 is sent to time of interactive telepilot 2210 with inquiry, controls the time that interactive telepilot 2210 provides inquiry.
In another Alternative exemplary embodiment, client computer 2220 can be sent to interactive telepilot 2210 with synchronizing signal 2204 through client's emittor/receiver 2215.Under described situation, processor 2304 can present inquiry based on the broadcast time information in the synchronizing signal 2204 on display 2306.Therefore, processor 2304 can be controlled the time that interactive telepilot 2210 provides inquiry by being controlled at the time that presents inquiry on the display 2306.
In the exemplary embodiment, server computer 2230 (or the website that is presented by server computer 2230) also can be informed recipient's obtainable required content on other television channels through the display 2306 of interactive controller 2210.Required content can be included in different time, the CR V advertisement that presents on heterogeneous networks.In addition, required content can comprise any content of selecting in advance, such as the news that opens circuit, selected sports team, and selected performer, selected TV show, or the other guide of its broadcasting is informed in recipient's request.Therefore, the notice that response receives from server computer 2230, the recipient can change channel and watch required content.As described in reference Figure 28, the notice that response receives from server computer 2230, interactive telepilot 2210 can automatically be adjusted to broadcasting receiver 2205 and will present the station channel of required content.Therefore, the content of its broadcasting is informed in recipient's selective reception person's expectation in advance.When server computer 2230 detected the broadcasting of the content of selecting in advance or broadcasts next time, server computer 2230 can generate and transmit the synchronizing signal 2204 of the sign, airtime and the broadcasting station channel that comprise content.The information that display 2306 shows from synchronizing signal.Then, the recipient can adjust to required station channel with broadcasting receiver 2205 so that watch the content of selecting in advance.In addition, interactive telepilot 2210 can automatically be adjusted to required station channel with broadcasting receiver 2205, is used to present the content of selecting in advance.The recipient can dispose and be used for manually or the interactive telepilot of operating automatically.
Client's emittor/receiver 2215 is the unique mac address of each interactive telepilot 2210 by reference, with a plurality of interactive telepilot 2210 reciprocations in the single position.In described exemplary embodiment, client computer 2220 can be discerned MAC Address so that just determine and which interactive telepilot 2210, or indirectly and that recipient's reciprocation.
MAC Address comprises the hardware address of each node on unique recognition network.When the recipient registered by CR V, the recipient provided his demography (age, sex, address, salary, education or the like) so that obtain number of registration.Then, the user is related with his number of registration with the MAC Address of his interactive telepilot 2210.Each number of registration and MAC Address based on them, a plurality of recipients can use identical interactive telepilot 2210.For example, a tame four-hole each can have different number of registrations.One of each kinsfolk when interactive telepilot 2210 logon server computing machines 2230, server computer 2230 can be discerned specific individual based on number of registration.Therefore, server computer 2230 can be based on the kinsfolk's of the interactive telepilot 2210 of current use demography, the inquiry that transmits relevant broadcasted content 2203.
In the exemplary embodiment that substitutes, server computer 2210 can transmit not the demographic general-query based on each recipient.Therefore, unregistered (with registration) recipient can receive inquiry and response.Therefore, broadcasted content 2203 can comprise inquiry, and the recipient can be through interactive telepilot 2210 these inquiries of response.
In the exemplary embodiment shown in Figure 22 interactive telepilot 2210 of use and broadcasted content 2203 interactive single recipients are described.Yet, a plurality of recipients can be by being connected to server computer 2230 with a plurality of client computers 2220, and by a plurality of interactive telepilots 2210 are coupled to a plurality of client computers 2220, are received in synchronously the broadcasted content that presents on a plurality of broadcasting receivers 2,205 2203 and its and reciprocation.
In the exemplary embodiment shown in Figure 22 " two parts " interactive television process is described, wherein utilize the radio network 105 of existing broadcast technology and architecture that interactive content (and inquiry) is broadcast to recipient (consumer 110), and the recipient respond through the Information Collection System that Internet connects.Utilization is connected to any other inquiry that the recipient of the interactive telepilot 2210 of Internet sends to query-response website on the server computer 2230 and sends to this recipient through Internet2225 reception/reciprocation.The energy collection of Internet website, processing or data on the server computer 2230 are accepted this response, maybe described information can be sent to data storage center 195 (with identical in CR V Interactive Advertising process).In addition, third part " synchronous service " can make putting up with subsequently inquiry and broadcasted content 2203 of inquiry synchronous, guarantees to send and collect instant and accurate information by interactive telepilot 2210.In some instances, make the synchronous service robotization, or broadcaster manually or with automated manner provides these services on themselves network by founder, television network, cable system, satellite network or server computer.
To exemplary embodiment, interactive telepilot 2210 is provided as its major function with interactive television services.Interactive telepilot 2210 allows recipient's Long-distance Control TV or household audio and video system to come the channel of watching on power controlling, volume and the broadcasting receiver 2205 alternatively.Interactive telepilot 2210 can utilize two integrated communicaton transmitters, one and client computer 2220 interactions (promptly utilizing RF), and transmission channel control signal 2212 (that is, utilizing IR).Can utilize identical or different key or button on the interactive telepilot 2210 to import interactive input (query-response) and TV control.Can construct and sell these interactive telepilots 2210 that are used to provide interactive television services and TV remote function with the price that attracts most consumers to buy.
In the exemplary embodiment, client computer 2220 can comprise carry out client computer 2220 and broadcasting receiver 2205 separately, the cable set-top box or the satellite receiver of dual-use function.Cable set-top box or satellite receiver can be included in phone or the Internet connection, transmit the reserve channel of information to server computer 230.This reserve channel is different from passage or the medium that is used for content is broadcast to from radio network 105 broadcasting receiver 2205 of cable set-top box or satellite receiver.
The miscellaneous part (not shown) of interactive telepilot 2210 comprises inside chargeable (or replaceable) battery system of the operation that is enough to be used in breaking away from the hard wire power supply.Interactive telepilot 2210 can also comprise the charging contact that is used to be connected to the charging source or exchanges the DC supply socket, to allow this equipment of periodic charge.In addition, interactive telepilot 2210 can comprise the removable battery chamber that can utilize disposable or rechargeable battery.Interactive telepilot 2210 can comprise that enough storeies and processing power implement calculating, interactive event and distant control function.This interactive mode telepilot 2210 can be by one or more draw-in grooves (being used to increase PMCIA card or flash card or the like), allow expansion in the future, and increase new keyboard case so that the ability of the specific interactive application that allows to introduce in future.
Figure 24 is according to exemplary embodiment of the present invention, describes to be used for long-range and process flow diagrams broadcasted content 2203 interactive methods 2400.To this method 2400 be described with reference to Figure 22,23 and 24.In step 2405, radio network 105 is broadcast to a plurality of recipients with content 2203.In step 2410, the required station channel that is used for receiving broadcast content 2203 adjusted to broadcasting receiver 2205 by interactive telepilot 2210.To step 2410 be described in more detail with reference to Figure 25.In addition, will the other illustrative methods that be used for receiver is adjusted to required channel be described with reference to Figure 28.
In step 2415, broadcasting receiver 2205 receives and presents broadcasted content 2203.In step 2420, on interactive telepilot 2210, present inquiry.To discuss step 2420 in more detail with reference to Figure 26.In addition, can on broadcasting receiver 2205, present inquiry, as the part of broadcasted content 2203.
In step 2425, the recipient transmits the response of this inquiry through interactive telepilot 2210.Below, will step 2425 be described in more detail with reference to Figure 27.In step 2430, data storage center 195 determines whether recipient's response comprises the correct answer to this inquiry.Then, in step 2435, data storage center 195 comprises that to submission the recipient to the response of the correct answer of this inquiry rewards prize.Comprise that each each response of response expression recipient to the correct answer of this inquiry sees the selected part of the content of meeting the problem that relevant this inquiry asks.
Figure 25 is according to exemplary embodiment of the present invention, with reference to the step 2410 of figure 4, describes the process flow diagram that is used for broadcasting receiver 2205 is adjusted to the method 2410 of required station channel.To this method 2410 be described with reference to Figure 22,23 and 25.In step 2505, through channel supervisory keyboard 2310, the recipient is input to interactive telepilot 2210 with required station channel.
In step 2507, processor 2304 generates channel control signal 2212, and described signal comprises adjusts to broadcasting receiver 2205 through the instruction of channel supervisory keyboard 2310 by the station channel of recipient's input.Then, in step 2510, channel controls transmitter 2312 channel control signal 2212 is sent to broadcasting receiver 2205.In step 2515, broadcasting receiver 2205 receiving channels control signals 2212 and based on the instruction in the channel control signal 2212 are adjusted to required station channel.Then, this method enters step 2415 (Figure 24).
Figure 26 is according to exemplary embodiment of the present invention, and with reference to figure 4 steps 2420, the example explanation is used for presenting the process flow diagram of the method 2420 of inquiry on interactive telepilot 2210.To this method 2420 be described with reference to Figure 22,23 and 26.In step 2605, radio network 105 transmits the synchronizing signal 2204 that is used to present about the inquiry of selected broadcasted content 2203 parts.In the exemplary embodiment that substitutes, server computer 2230 can generate and transmit synchronizing signal 2204.Synchronizing signal 2204 can comprise that expression will present the airtime of broadcasted content 2203 on broadcasting receiver 2205, and broadcasting receiver 2205 will present the information of the station channel of broadcasted content 2203 thereon.Synchronizing signal can also comprise the inquiry about selected broadcasted content 2203 parts.In addition, server computer 2230 can add inquiry on the synchronizing signal 2204 to.
In step 2610, server computer 2230 is sent to client computer 2220 through Internet2225 with synchronizing signal 2204.In step 2615, client computer 2220 by client's emittor/receiver 2215, is sent to interactive telepilot 2210 with synchronizing signal 2204 through interactive type communication signal 2217.
In step 2620, interactive telepilot 2210 receives the interactive type communication signal 2217 that comprises synchronizing signal 2204 through interactive emittor/receiver 2302.Then, in step 2625, processor 2304 is resolved from the inquiry of interactive type communication signal 2217 and based on the airtime in the synchronizing signal 2204, shows this inquiry on display 2306.
In the exemplary embodiment, interactive telepilot 2210 shows this inquiry based on the airtime of conduct from the result of the action of server computer 2230.Under described situation, server computer 2230 is sent to client computer 2220 based on the broadcast time information in the synchronizing signal 2204 with inquiry.Therefore,, inquiry is sent to interactive telepilot 2210, is used for to present broadcasted content 2203 on broadcasting receiver 2205 synchronous in the suitable airtime.
In the exemplary embodiment that substitutes, interactive telepilot 2210 shows this inquiry based on the airtime of conduct from the result of the action of client computer 2220.Under described situation, client computer 2220 is sent to interactive telepilot 2210 based on the broadcast time information in the synchronizing signal 2204 with inquiry.Therefore, client computer 2220 is sent to interactive telepilot 2210 at reasonable time with inquiry, is used for to present broadcasted content 2203 on broadcasting receiver 2205 synchronous.
In exemplary embodiment that another substitutes, interactive telepilot 2210 shows this inquiry based on the airtime from the result of the action of the processor 2304 of interactive telepilot 2210.Under described situation, interactive telepilot 2210 receives synchronizing signal 2204 and inquiry through interactive type communication signal 2217.Then, processor 2304 determines to present the appropriate time of inquiry based on the broadcast time information from synchronizing signal 2204 on display 2306.Therefore, processor 2304 in due course between, on display 2306, present inquiry, be used for to present broadcasted content 2203 on broadcasting receiver 2205 synchronous.
" broadcasted content 2203 is synchronous with presenting " presents inquiry and comprises that the time based on broadcasted content 2203 presents inquiry.About this point, can with present broadcasted content 2203 synchronously, schedule time before presenting broadcasted content 2203, or the schedule time after presenting broadcasted content 2203 present inquiry.
Turn back to the step 2625 of Figure 26, this method proceeds to step 2425 (Fig. 4) from step 2625.
Figure 27 is according to exemplary embodiment of the present invention, is used for transmitting through interactive telepilot 2210 process flow diagram of method 2425 of the response of these inquiries, simultaneously with reference to the step 2425 at Fig. 4.To this method 2425 be described with reference to Figure 22,23 and 27.In step 2705, the recipient is input to response in the processor 2304 of interactive telepilot 2210 through interactive response keyboard 2308.Then, in step 2710, the interactive emittor/receiver 2302 of interactive telepilot 2210 is sent to recipient's response client's emittor/receiver 2215 of client computer 2220 from interactive telepilot 2210.In step 2715, client computer 2220 is through Internet2225, and recipient's response is sent to server computer 2230.In step 2720, server computer 2230 is sent to data storage center 195 with recipient's response.Then, this method enters into step 2430 (Fig. 4).
The optimum utilization that it is these method and apparatus that the permission recipient utilizes online, the real-time connection of the Internet program of interactive telepilot 2210.Yet client computer 2220 can also be downloaded its interactive content, and utilize timestamp sensitivity, encryption software to simulate interactive information is distributed to interactive telepilot 2210 in real time on the time-delay basis.Can design described software so that the recipient can not visit this interactive data,, make the distribution of interactive content (inquiry) synchronous with relevant interactive broadcasting content 2203 unless deciphering is gone up on sensitive basis of time.Client computer 2220 can be stored these responses, and alternatively, additional precise time stabs information (can also encrypt so that prevent the person of being received or other people and distort), so that instant verification response.After this, when being established to the regular connection of Intenret2225, client computer 2220 can be forwarded to response server computer 2230 (Information Collection System 112).In one exemplary embodiment, broadcasted content 2203 can provide password to the recipient, when the described password of input on interactive telepilot 2210 or client computer 2220, release or deciphering canned data on interactive telepilot 2210 or client computer 2220.Therefore, during reciprocation, do not need real-time Internet to connect, also serving the demand that produces on the phone landline that the recipient uses seldom on the Internet and by dialing Internet.
When the interactive television broadcast of CR V advertisement is when being used to use this system and method and being used to use a kind of application of interactive telepilot 2210, those skilled in the art will recognize the broadcasted content of any kind, such as radio broadcasting, can provide this method of interactive content to be benefited from use, and can use interactive telepilot 2210 and the broadcasted content reciprocation of having only sound.
Figure 28 is according to exemplary embodiment of the present invention, is used for the process flow diagram that Long-distance Control presents the method 2800 of broadcasted content.To this method 2800 be described with reference to Figure 22,23 and 28.In step 2805, generate synchronizing signal 2204.(or current) airtime subsequently and the corresponding station channel that is used to present broadcasted content 2203 of synchronizing signal 2204 expression broadcasted contents 2203.As shown in figure 22, radio network 105 can generate synchronizing signal 2204.In the exemplary embodiment that substitutes, data storage center 195 or server computer 2230 can generate synchronizing signal 2204.
In step 2810, server computer 2230 is sent to client computer 2220 through Internet2225 with synchronizing signal based on the airtime in the synchronizing signal.In step 2815, client computer 2220 is sent to interactive telepilot 2210 through client's emittor/receiver 2215 with synchronizing signal 2204.Then, in step 2820, interactive telepilot 2210 is automatically adjusted to the station channel that receiver will present broadcasted content 2203 with broadcasting receiver 2205.To step 2820 be described in more detail with reference to Figure 29.
In step 2825, radio network 105 is broadcast to a plurality of recipients (consumer 110) with content 2203.In step 2830, broadcasting receiver 2205 receiving broadcast contents 2203 also present described content on station channel.As shown in figure 28, this method 2800 is automatically adjusted to required station channel at the appropriate time that is used for receiving broadcast content 2203 with broadcasting receiver 2205.
As mentioned above, server computer 2230 transmits synchronizing signal based on the airtime in the synchronizing signal at reasonable time.In the exemplary embodiment that substitutes, client computer 2220 can be based on the airtime in the synchronizing signal, transmits synchronizing signal between in due course.In another Alternative exemplary embodiment, processor 2304 can be based on the airtime in the synchronizing signal, generates channel control signal 2212 between in due course.
Figure 29 is according to exemplary embodiment of the present invention, describes to be used for broadcasting receiver 2205 is adjusted to the process flow diagram of method 2820 that receiver will present the station channel of broadcasted content 2203, and with reference to the step 2820 of Figure 28.To this method 2820 be described with reference to Figure 22,23 and 29.In step 2905, the interactive emittor/receiver 2302 of interactive telepilot 2210 receives synchronizing signal 2204 from client's emittor/receiver 2215.In step 2910, processor 2304 generates channel control signal 2212, and described signal comprises the instruction that makes broadcasting receiver 2205 that the station channel that provides is provided in synchronizing signal 2204.
Then, in step 2915, channel controls transmitter 2312 channel control signal 2212 is sent to broadcasting receiver 2205.In step 2920, broadcasting receiver 2205 receiving channels control signals 2212 and receiver adjusted to station channel are as shown in channel control signal 2212.Then, this method enters step 2825 (Figure 29).
Figure 30 is according to alternative exemplary embodiment of the present invention, describes the block diagram of interactive telepilot 3000.As shown, interactive telepilot 3000 comprises shown in Figure 23, is used for the parts of interactive telepilot 2210.In addition, interactive telepilot 3000 comprises microphone 3002 and loudspeaker 3004, to allow two way voice communication.Microphone 3002 receives voice and recipient's voice is sent to interactive emittor/receiver 2302 from the recipient.Interactive emittor/receiver 2302 is sent to client's emittor/receiver 2215 with recipient's voice, is used for being input to client computer 2220.In addition, loudspeaker 3004 can send the sender's voice that receive through interactive emittor/receiver 2303 from client's emittor/receiver 2215 of client computer 2220.Therefore, interactive telepilot 2210 can provide two way voice communication, thereby comprises Internet protocol voice communication (" VOIP ") phone.
In the exemplary embodiment in the (not shown), microphone 3002 and loudspeaker 3004 can be by the receivers that inserts in the processor 2304, or independent earphone and microphone provide.
In the exemplary embodiment, can between interactive telepilot 2210 and client's emittor/receiver 2215, transmit recipient's voice, be used for being input to client computer 2220 with analog form.Therefore, client computer 2200 can use traditional VOIP software, and treatment of simulated recipient's voice are so that be transmitted as the VOIP call with recipient's voice.Therefore, client computer 220 can receive VOIP sender voice and sender's speech conversion can be become analog form through Internet2225.Then, client computer 2220 can will be simulated sender's voice and be sent to interactive telepilot 2210 through client's emittor/receiver 2215.
In the exemplary embodiment that substitutes, interactive telepilot 3000 can comprise the analog to digital converter (not shown).Analog to digital converter can will be simulated recipient's speech conversion and become digital signal before digital received person's voice signal is sent to client's emittor/receiver 2215.In addition, interactive telepilot 3000 can receive digital sender's voice signal and can convert digital sender's voice signal to simulating signal, is used for transmitting through loudspeaker 3004.Interactive telepilot 3000 can also comprise the software of carrying out the VOIP conversion process.Under described situation, interactive telepilot 3000 can become digital received person's speech conversion the VOIP signal and described VOIP signal is sent to client's emittor/receiver 2215.In addition, interactive telepilot 3000 can receive VOIP sender voice signal from client's emittor/receiver 2215, converts those VOIP sender voice signals to simulating signal, and transmits simulating signal through loudspeaker 3004.
Be further to strengthen the expectation of interactive telepilot 2210, can increase some vehicle-mounted functional and hardware so that increase the number of tasks that this equipment can be realized.For example, utilize display and Multi-Function Keyboard and permission equipment to use vehicle-mounted storer and processor to carry out simple or complicated calculating, can allow by its response subsequently by with the wireless connections of computing machine, slave controller 2210 transmits, and the digital computation performance that is sent to TV, then educational programs or the game shows prompting of main web site subsequently.Telepilot 2210 can link or be registered to single or login user, so that digital response can mate with the user who is student or rival.
In addition, perhaps, card scanner (not shown) can be made and be equipped with to controller 2210, and it can allow the user to pass through scanner and " read " ID or credit card, allows user's " login " to controller 2210, or implement the affairs that Internet connects.Under the situation of the CR of time-sensitive V advertisement, the ID card can allow a plurality of individuals to login apace or withdraw from single controller 2210 so that more than one people can answer necessary inquiry, withdraw from, and new then user can read ID card, login, responds and withdraw from.Wish to buy the things of on CR V advertisement or program, seeing the user, or, use real credit card when going up prompting by screen or attracting to buy under the situation of prompting, opposite with simple key entry credit number, for user and seller provide safer and conclude the business easily.
In addition, be connected with the indirect Internet of telepilot 2210 and can allow the user on Internet, be connected to Internet other people and communicate by letter with other similar devices owner.Use keyboard or allow device control and the multifunction key of communicating by letter, the message of the simple key entry that slave controller 2210 sends can allow to be connected to main web site, or is connected to the chat between other people of Internet simply.Can send the information of keying in from a controller 2210, and send to required recipient, and can on display 2306, watch by Internet.
Shown in Figure 30 as reference, controller 2210 should have earphone and microphone (can be included in discretely in the controller 2210), controller 2210 can also utilize new or emerging VOIP technology, to send to the client computer 2220 that is connected on Internet, the Internet from packets of voice or the stream that a controller 2210 receives, also be connected to the computing machine of Internet, and finally be connected to and use allow their to accept, listen to and by transmitting and intention is used for their recipient's voice or other users of the Internet enabled devices of data communication.The user that traditional software and hardware can allow to enable the controller 2210 of voice is connected with traditional phone.Yet there is safer and few more environment of makeing mistakes in the VOIP between the equipment that connects by private, permission VOIP.In this environment, such as two individuals that use two controllers 2210 that connect by the network that is designed to allow those controllers 2210 (or user) to transmit based on Internet, can allow to know voice communication, have limited or do not have packet loss, and seldom or do not have a user cost.
Really, by current speech recognition software, simply by allowing controller 2210 by in microphone, saying " Phone ", then by in microphone, saying " Find joeSmith " " switching " owner (user 1) to telephony mode, two users at two ends, the whole world can find to communicate by letter each other and on Internet, so that can be (through audible sound or ring, the information that on display 2306, shows, some combinations of vibration or these and other reminding methods), on his controller 2210, point out the individual who is called Joe Smith (to discern by user 1 in the time early, so that only can connect specific Joe Smith), Joe Smith can converse with user 1 then.Long-distance cost because of in this case, does not cause that further the recipient buys permission and CR V advertisement and the interactive controller 2210 of inquiry.
In the exemplary embodiment, can allow a plurality of audio and video equipments of interactive telepilot 2210 controls, receive and response CR V advertisement or other guide, with other Internet and controller 2210 users " chat " or " instant message ", the Internet that is done via controller 2210 calculates, carry out alternatively and transmit, buy article on the Internet by reading credit card, and it is send and receive the VOIP user that other controllers 2210 users, Internet are connected that communicates by letter, or traditional based on land or wireless telephone user.Allow same be connected series (and main web site) and can also allow by the every other function of controller 2210 enforcements based on Internet with CR V advertisement is interactive.
Energy " switching " or permission interactive response keyboard 2308, if necessary, allow subsidiary function, (can example explanation on display such as alphanumeric " key entry " function, " be sent to " another user then, allow chat or instant message propagation function) or computer function (its processing or result can be sent to another user, or be sent to the main web site of the response of collecting these calculating, such as education or game website).Controller 2210 can allow singlehanded control with the tightst shape factor design of similar telepilot or phone.
In a further exemplary embodiment, interactive telepilot can omit channel and controls transmitter.Under described situation, interactive telepilot can comprise the inquiry-response apparatus that can show about the inquiry of selected broadcasted content part, and can allow the recipient to import and transmit the response of this inquiry.
Figure 31 example illustrates according to exemplary embodiment of the present invention, the shape factor of interactive telepilot 3100.To interactive telepilot 3100 be described with reference to Figure 22,23 and 31.As shown, exemplary interactive telepilot 3100 can comprise the tight shape factor of traditional listening/visible remote control device or telephone bandset.That tight shape factor can allow the singlehanded control of user.
Interactive telepilot 3100 comprises that the permission user carries out traditional distant control function so that the Master Keyboard of long-distance controlling audio frequency-video components 3102.Collateral key panel 3104 allows the user to carry out the aided remote control function, so that Long-distance Control miscellaneous part function.For example, collateral key panel 3104 can allow the user to control video recorder, digital video disc phonograph, personal video recorder (PVR) or miscellaneous part.In addition, collateral key panel 3104 can allow the user to carry out CR V response function.CR V response function can comprise to be selected a plurality of selection answers and described answer is sent to client computer 2220.
Interactive telepilot 3100 also comprises display 3106.Display 3106 can comprise LED or LCD display, passive or active array type color monitor, or any other suitable display.This display can present the inquiry that is received by interactive telepilot 3100, by the response of user's input, or other text messages.
Interactive telepilot 3100 can comprise that channel controls transmitter 2312 (not shown) so that transmission channel control signal 2212 (or other audio-video control signals) and interactive emittor/receiver 2302 (not shown) are so that transmit and receive interactive type communication signal 2217.
In the exemplary embodiment, energy of the button in the major key panel 3102 " switching " or startup are to allow subsidiary function.Subsidiary function can comprise alphanumeric " key entry " function, calculator function or other functions.The alphanumeric function can be input to text display 3106, can be sent to remote computer 220 then.The text that is transmitted can comprise query-response, instant message or other message.Calculator function can allow to calculate the education or the game content reciprocation of response to inquiry with requiring the user.In a further exemplary embodiment, subsidiary function can comprise dialing.
For telephony feature, interactive telepilot 3100 comprises earpiece/speaker and microphone 3110.Loudspeaker 3108 and microphone 3110 can be positioned at the front and back of equipment discretely, so that allow two way voice communication.
Interactive telepilot 3100 can also be included in swiping the card on the side and obtain log-on message or implement consumer transaction so that read magnetic strip information from card with the card-reading apparatus (not shown).
Exemplary interactive telepilot 3100 examples explanation package, this equipment allows a plurality of audio and video equipments of control, receive and response CR V advertisement or other guide, with other Internet and interactive telepilot 3100 users " chat ", on Internet, pass through the brush credit card, carry out and transmit and calculate, buy article, the user who connects from other interactive telepilot 3100 users, Internet or based on traditional land or wireless telephone user receive VOIP communication with to transmission communicate by letter.
As shown in figure 31, interactive telepilot 3100 can comprise equilibrium, weighting, design and the size of tradition multi-functional (" general ") telepilot, is used for control audio/video components, thereby allows to use by the operator is singlehanded.The outward appearance of interactive telepilot 3100 can comprise the outward appearance of traditional remote controller.Therefore, the consumer can be identified as the multifunctional remote controlller that can substitute the traditional remote controller that is used for various audio/video components with interactive telepilot 3100, and the additional advantage of permission and advertisement or other broadcasted content remote interaction effects.
The consumer expects the one hand control of their remote control equipment.The consumer expects to carry out multi-functional single Long-distance Control, rather than carries out the how far process control of simple function at every turn.Exemplary interactive telepilot 3100 can provide this one hand, multi-functional control, adds and the interactive ability of broadcasted content.For selling purpose, traditional telepilot outward appearance can make the consumer recognize that interactive telepilot comprises multifunctional remote control.After further checking, the consumer can recognize and interactive other characteristic of broadcasted content and remote function call.In addition, if the one family member hesitates about buying telepilot and commercials or other guide reciprocation, multifunctional remote controlller outward appearance and functional performance persuasion kinsfolk buy this interactive mode telepilot 3100, because interactive telepilot 3100 can substitute by these family-owned a plurality of telepilots and other interactive function can be provided.
Figure 32 is according to embodiments of the invention, describes to be used for the process flow diagram of method 3200 that captured in real time is used for spectators' share information of broadcasted content 2203.To this method 3200 be described with reference to Figure 22,23 and 32.Shown in figure 32, this method 3200 can comprise the step that previous method 2400 with reference to Figure 24 is described.
With reference to Figure 32, in step 2405, radio network 105 is to a plurality of recipient's broadcasted contents 2203.In step 3210, radio network 105 broadcasted content id signals and broadcasted content 2203.In the exemplary embodiment, radio network 105 can embed the content identification signal in the broadcasted content 2203.In the exemplary embodiment that substitutes, radio network can receive the content that has comprised the content identification signal, and can broadcast the content that is received subsequently.The content identification signal can comprise the information of discerning radio network, the channel that is exclusively used in radio network or the dedicated advertisement of just broadcasting or the other guide of broadcasted content.
In the exemplary embodiment, the content information signal can comprise noiseless, high-frequency signal, and described signal comprises the information of the information of discerning relevant broadcasted content.For example, information can comprise radio network, channel, date, time, content type, promoter or other guide information.Can be used to transmit any appropriate signals of content information.
In step 3215, method 3200 determines whether specific recipient receives broadcasted content 2203.To step 3215 be described in more detail with reference to Figure 33.
After definite particular recipient had received broadcasted content 2203, this method 3200 came the specific recipient of verification to see (immersing) broadcasted content 2203 according to method 2400.Therefore, this method 3200 is carried out before with reference to the described step 2420-2435 of Figure 24.
Figure 33 is according to exemplary embodiment of the present invention, describes to be used for determining whether specific recipient receives the process flow diagram of the method 3215 of broadcasted content 2203, as the step 3215 of reference Figure 32.To this method 3215 be described with reference to Figure 22,23 and 33.
In step 3305, interactive telepilot 3000 is listened attentively to the broadcasted content id signal.In the exemplary embodiment, interactive telepilot 3000 can be listened attentively to the content identification signal by monitoring the sound of collecting through microphone 3002.In described embodiment, processor 2304 can be resolved the sound of collecting through microphone 3002 so that determine whether this sound comprises content identification information.
In step 3310, interactive telepilot 3000 determines whether to detect the content identification signal.If broadcasting receiver 2205 access failures or do not adjust to suitable channel, broadcasting receiver 2205 will not present broadcasted content 2203 or content information signal so.In this case, interactive telepilot 3000 detects the content information signal without its microphone 3002.Therefore, this method is branched off into step 3315.In step 3315, processor 2304 is determined not present broadcasted content in its position.
If connect broadcasting receiver 2205 and adjust to suitable channel, broadcasting receiver 2205 will present broadcasted content 2203 and content information signal so.In this case, interactive telepilot 3000 can detect the content information signal through its microphone 3002.Therefore, this method 3215 is branched off into step 3320 from step 3310.In step 3320, processor 2304 is determined to present broadcasted content in its position based on the content identification signal that receives.
In step 3325, the broadcasted content id signal of processor 2304 recorders.In the exemplary embodiment, the date and time of processor 2304 energy recorders, and the identification information that is used for broadcasted content.In step 3327, processor 2304 is sent to client's emittor/receiver 2215 by the receipt that will be write down through interactive emittor/receiver 2302, and the record receipt of content identification signal is sent to data storage center 195.Therefore, data storage center 195 can determine just to present the quantity of the broadcasting receiver 2205 of broadcasted content 2203.
If desired, this method 3215 can be confirmed that the recipient really sees and met broadcasted content.For example, if the recipient is not in having the room of broadcasting receiver, the recipient does not see this broadcasted content 2203 that is just being presented by broadcasting receiver 2205 so, even the interactive telepilot 3000 positive received content information signals by being positioned at this room.Therefore, in step 3330, server computer 2230 can transmit to client computer 2220 confirms inquiry, is used for being sent to interactive telepilot 3000 through client's emittor/receiver 2215.Interactive telepilot 3000 can receive the affirmation inquiry that is transmitted and can present on display 23065 confirms inquiry.In the exemplary embodiment, confirm that inquiry can comprise " you watch? "In other exemplary embodiments, interactive telepilot can vibrate or sound so that cause that the recipient is to confirming the attention of inquiry.
In step 3335, this method 3215 determines whether to receive the response of this inquiry.If the recipient is receiving broadcast content 2203 not now, so, server computer 2230 will not receive confirming the response of inquiry.Therefore, this method is branched off into step 3340, and wherein server computer 2230 is confirmed the recipient because server computer 2230 does not receive the response of this affirmation inquiry, thereby does not receive broadcasted content.Then, in step 3345, the inreal receiving broadcast content of server computer recorder person is even interactive telepilot 3000 detects the content identification signal really.In step 3350, the record that server computer 2230 will not receive is sent to data storage center 195, is used for audience's share and calculates.
If this broadcasted content 2203 of the current reception of recipient, the recipient is by input response in interactive telepilot 3000 so, and be sent to client's emittor/receiver 2215 by responding from interactive telepilot 3000, to be sent to server computer 2230 subsequently, respond this affirmation inquiry.In this case, this method 3215 is branched off into step 3355 from step 3335, and wherein server computer 2230 is confirmed the response of inquiry based on what receive to this, and the checking recipient sees and met this broadcasted content.
In the exemplary embodiment, confirm that inquiry can comprise the other inquiry of communicating by letter or separating with original affirmation inquiry.For example, affirmation inquiry in addition can require the recipient to import his demographic information or input other recipients' of being used for receiving broadcast content demographic information.Therefore, follow-up inquiry can be suitable for not being the demography of the particular recipient of previous registration in data storage center 195.
In step 3360, server computer 2230 recorder persons receive broadcasted content.Then, in step 3365, server computer 2230 is sent to data storage center 195 with the receipt that is write down, and is used for audience's share and calculates.Then, this method enters step 2420 (Figure 32).
As mentioned above, method 3200 can write down spectators' custom of each spectators through interactive telepilot.In addition, if the recipient uses interactive telepilot, the logon server computing machine, server computer can be determined each spectators' of receiving broadcast content demography so.This method 3200 can present broadcasted content and the data storage center that is used for the calculating of spectators' share, the real time monitoring that provides spectators to be accustomed to are provided described information by detection.
If the inquiry of the specific part of relevant broadcasted content comprises simple answer, such as multinomial selection answer, people can obtain correct option by conjecture so.Yet this method 3200 can confirm that the recipient is really watching this content.Therefore, if recipient's not response in step 3335 is receiving this content to represent him, so, method 3200 can prevent that described recipient is received in the inquiry that presents in the step 2420.Therefore, this method 3200 can confirm to immerse proof procedure.
In the exemplary embodiment, each recipient can construct their interactive telepilot separately and allows to catch spectators' share information or forbid described feature.In a further exemplary embodiment, to whole time operation, can construct spectators' share information of catching.
In the exemplary embodiment, the interactive telepilot that uses with method 3200 comprises each parts shown in Figure 30.In other exemplary embodiments, interactive telepilot can comprise than at parts more or less shown in Figure 30.For example, in one exemplary embodiment, interactive telepilot can comprise that the input that receives inquiry and transmit these inquiries responds, and the inquiry-response apparatus that also transmits the record of received content id signal.In a further exemplary embodiment, interactive telepilot can comprise the equipment of the record that transmits the received content id signal.Therefore, method 3200 can realize with carrying out functional distinct interaction formula telepilots at different levels.
The example of interactive telepilot
Exemplary embodiment of the present invention allows following exemplary cases:
Mr. with Mrs.Jones and their daughter Pam, have 3 interactive remote control equipments.What their family had the ISP that enables to CR V often opens broadband connection, and client's emittor/receiver of the individual client computing machine of interactive remote control equipment by adhering to their family study is linked to Internet.
Mr.﹠amp; Mrs.Jones is watching the program of prerecording on the family room TV.This program storage is on the hard disk driver motivation of PVR equipment.The hard disk driver motivation is stored in over each TV programme of broadcasting in 14 days, and Mr.Jones selected this program, because he and Mrs.Jones like described performance.At the commercial programme interval of being recorded, Mr. or the Mrs.Jones form to increase progressively in 30 seconds is skipped this content from their individual interactive remote control equipment.The individual remote control equipment of Mr.Jones is blue, and Mrs.Jones is red.Jones one family has after watching preceding two seconds, and they will skip the agreement of all commercial programmes.If a side wishes to watch this commercial programme, this side will click " rewinding 30 seconds ", represent their interest to advertisement.This is rare.
Jones one family allows to surpass when having, and when advertisement was planned on any cable channel in the on-the-spot CR V advertisement (content of Xuan Zeing in advance) of 000 prize, allowance CR V notified the website their characteristic.At 8:42PM, blue and red interactive remote control equipment vibration, just in time after this, two equipment passes the signal to the TV on the PVR, and makes digital cable set-top box be in channel 434.In 3 seconds, broadcasting CR V points out and this prompting occurs on screen, propagates two people will reward the registration of inquiring to one the CR V that correctly answers after following four advertisements vacation to the fortnight of New Zealand CR V player.
All four advertisements are carefully watched by Jones one family.Then, on the broadcasting channel and on interactive Remote Control Indicator, the inquiry advertisement appears.The soft drink advertisement of the relevant broadcasting of broadcast polling; The automotive advertising of the relevant broadcasting of the inquiry on the display of Mr.Jones, and the inquiry on the display of Mrs.Jones also is soft drink advertisement inquiry.After ten seconds, three multiselect answers appear on the TV screen and two interactive Remote Control Indicators on.On the display of Mr.Jones, the broadcasting channel with the display of Mrs.Jones on selection be different.The Mrs.Jones sensation is before answer, and she wishes to watch once more the commercial advertisement of soft drink, and therefore, she " rewinding " is stored in this program on the PVR equipment, and the commercial advertisement of watching soft drink for the second time.Mr.Jones then, pushes " CR V " button by selecting " B " by " B " button on his the interactive telepilot, and his selection is sent to CR V website, also resets his equipment simultaneously so that allow traditional remote control function.Mrs.Jones watches the commercial advertisement of soft drink once more, and the location and the information of multinomial selection answer matches, and push " C " on her the interactive telepilot are pushed " CR V " button afterwards, and her selection is sent to CR V website.
CR V discerns the website this two selections, and also receives the selection unique identifier information, allows data storage center with each response and inquiry and user totem information coupling.
After by the response of Jones one family, the program that PVR prerecords turns back to screen.Yet the interactive Remote Control Indicator of Mrs.Jones shows second inquiry, inquires whether he likes being received in two free situations of the new soft drink of advertisement in the commercial advertisement.He only needs freight charges and the portage of need $2.She selects to accept this proposal, so she pushes the "Yes" button, then her credit card of brush on card reader.Display requires her to import PIN code.At last, display explanation receives her order, under expense name " Free Case Promo ", to her expense of account's Shou Qu $2, and she will receive situation and in 10 business days, she buys the preferential benefit that described soft drink is exempted the $3 expense next time.
Simultaneously, upstairs, Pam just is being made on the channel 885 her homework of broadcasting.She is just learning various topics.On screen, propose historical problem, and on her interactive Remote Control Indicator, show multinomial selection answer.She selects and transmits her answer.The signal that home personal computer identification sends from her interactive remote control equipment (it is a pseudo-colours), and the website that will allow by CR V are sent to her selection of collection with her selection and estimate the database of her response.Pam asks mathematical problem termly, and her interactive telepilot starts to carry out calculating.She transmits her result of calculation.When she obtained correct option, her display was similarly notified her.When she obtains wrong answer, this equipment beep and she is tried again.After twice wrong trial, display will show correct option and also instruct the correct method that calculates correct option.Correct option and explanation are sent to the interactive remote control equipment of Pam from main web site by CR V ISP supplier.
Finish her homework at her after, Pam says " Phone " to microphone, says " Find Susan " then.Interactive telepilot is sent to ISP with this order, its voice command recognition, open that network connects so that allow the VOIP function, then, " Find Susan " order that makes Pam with by the Pam registration, also have " Susan Rogers " user coupling of interactive telepilot.This system identification goes out Susan Rogers and also is connected on the network.The interactive telepilot of Susan sends the tinkle of bells.Susan picks up her interactive remote control equipment, and checks that PamJones is just attempting to get in touch her on the display.Susan says " Hello " to microphone.This recognition of devices is to allow voice communication to " Hello " order in the Susan voice, and connects both sides and implement five minutes VOIP conversation.
At last, outside several miles, grandmother Jones uses her interactive remote control equipment (her son uses his interactive remote control equipment and card scanner to do shopping) on Internet in her family.Suddenly, grandmother feels her violent pain in chest.She pushes a series of specific " promptly " button on her the interactive telepilot immediately.These a series of buttons point out her personal computer that emergency message is sent to the website that CR V allows, and prompting is just monitoring that the individual of website gets in touch the EMS supplier in the grandmother Jones area.After three minutes, with the medical history of grandmother Jones, EMS arrives her family, and they begin to give the medical science nurse.When she was positioned on the stretcher and is sent to hospital, she caught her interactive telepilot her front.
Report to the police simultaneously with EMS, also on the interactive telepilot of Mr.Jones, notify its mother to start her interactive remote control emergency function.After several minutes, his display shows that she is sent to local emergency ward.Mr.Jones says " Intercom " to his interactive remote control equipment, says " Pam, come here " then.Upstairs, the loudspeaker of the interactive remote control equipment of Pam sends " Pam, come here ".Pam goes downstairs fast, hears that grandmother is just promptly delivered to hospital.The whole family runs to automobile and after 15 minutes, arrives emergency ward.
After one hour, Jones one family is brought to the private chamber that grandmother has a rest just comfily, and interactive telepilot still keeps near its health.Grandmother recognizes her son and household, and the present-interactive telepilot of her son's of thanks that fills the eyes with hot tears consideration, and it has rescued her life.
Simultaneously, when he is out, the interactive remote control equipment of Mr.Jones sent special tone.Then, his display flicker will be retained in the message on the screen always, after he was by tame several hours.New Zealand plans in Jones one family.
Although describe specific embodiment of the present invention above in detail, this description only is the example purpose.Except that above-described, also can make corresponding to the various improvement of the open aspect of example embodiment and be equal to by those skilled in the art, and do not deviate from the spirit and scope of the present invention that in following claim, define, its scope will meet the wideest explanation, so that comprise these improvement and equivalent structure.
Claims (78)
1. one kind is used for and the interactive tele-control system of broadcasted content, comprising:
Operation is used for transmitting the channel control signal so that the channel that broadcasting receiver is adjusted to the station channel that presents broadcasted content controls transmitter;
Operation is used for transmitting client's transmitter of inquiry, and this inquiry comprises the problem of the selected part of relevant broadcasted content;
Receive the interactive receiver of inquiry;
The output device that presents the inquiry that is received to the recipient of broadcasted content;
Operate the input equipment that is used for importing to the response of inquiry by the recipient;
Send the interactive transmitter of response; And
Client's receiver that the response that reception is transmitted is used to respond with aftertreatment.
2. tele-control system as claimed in claim 1, wherein, described output device presents this inquiry based on the timing information of the airtime of expression broadcasted content.
3. tele-control system as claimed in claim 1, wherein, this inquiry is based on recipient's demography.
4. tele-control system as claimed in claim 1, wherein, described channel controls transmitter the synchronizing signal that the response expression will present the station channel of broadcasted content, automatically transmits the channel control signal.
5. tele-control system as claimed in claim 1, wherein, broadcasted content comprises advertisement; And
Wherein, the selected part of broadcasted content comprises the selected part of advertisement.
6. tele-control system as claimed in claim 1, wherein, broadcasted content comprises a plurality of advertisements; And
Wherein, the selected part of broadcasted content comprises the selected part of at least one advertisement.
7. tele-control system as claimed in claim 1 further comprises:
Receive recipient's voice and these recipient's voice are sent to the microphone of described interactive transmitter from the recipient, wherein, described interactive transmitter is sent to described client's receiver with recipient's voice, is used to be sent to client computer; And
Loudspeaker;
Wherein, described client's transmitter sends the sender's voice from client computer; And
Wherein, described interactive receiver receives sender's voice of being transmitted and transmits sender's voice through described loudspeaker.
8. tele-control system as claimed in claim 1, wherein, described output device comprises display.
9. tele-control system as claimed in claim 1, wherein, described input equipment comprises the response keyboard.
10. tele-control system as claimed in claim 1 further comprises the client computer that this inquiry is sent to client's transmitter and receives response from client's receiver.
11. one kind is used for and the interactive inquiry-responding system of broadcasted content, comprises:
Operation is used for transmitting client's transmitter of inquiry, and this inquiry comprises the problem of the selected part of relevant broadcasted content;
Inquiry-response apparatus comprises:
Receive the receiver of inquiry;
The display that presents the inquiry that is received to the recipient of broadcasted content;
Operate will the response of this inquiry be input to the keyboard in described inquiry-response apparatus by the recipient; And
Transmit the transmitter of this response; And
Receive client's receiver that the response that is transmitted is used for this response with aftertreatment.
12. inquiry-responding system as claimed in claim 11, wherein, described display presents this inquiry based on the timing information of the airtime of expression broadcasted content.
13. inquiry-responding system as claimed in claim 11, wherein, this inquiry is based on recipient's demography.
14. inquiry-responding system as claimed in claim 11, wherein, broadcasted content comprises advertisement; And
Wherein, the selected part of broadcasted content comprises the selected part of advertisement.
15. inquiry-responding system as claimed in claim 11, wherein, broadcasted content comprises a plurality of advertisements; And
Wherein, the selected part of broadcasted content comprises the selected part of at least one advertisement.
16. inquiry-responding system as claimed in claim 11 further comprises this inquiry is sent to client's transmitter, and the client computer that receives response from client's receiver.
17. inquiry-responding system as claimed in claim 11 comprises that further operation is used for transmitting the channel control signal so that the channel that broadcasting receiver is adjusted to the station channel that presents broadcasted content controls transmitter.
18. inquiry-responding system as claimed in claim 17, wherein, described channel controls transmitter the synchronizing signal that the response expression will present the station channel of broadcasted content, transmits the channel control signal automatically.
19. one kind is used for and the interactive tele-control system of broadcasted content, comprises:
Operation is used for transmitting the channel control signal so that the channel that broadcasting receiver is adjusted to the station channel that presents broadcasted content controls transmitter, and broadcasted content comprises main inquiry, and described main inquiry comprises the problem of the selected part of relevant broadcasted content;
Be used for importing the input equipment of the response that the master is inquired by recipient's operation of broadcasted content;
Send the interactive transmitter of the response of input; And
Receive client's receiver that the response that is transmitted is used for subsequent treatment.
20. tele-control system as claimed in claim 19, wherein, described input equipment comprises the response keyboard.
21. tele-control system as claimed in claim 19 further comprises:
Operation is used for transmitting auxiliary client's transmitter of inquiring from client computer, and this auxiliary inquiry comprises the problem of the selected part of relevant ad content;
Receive the interactive receiver of auxiliary inquiry; And
The output device that presents auxiliary inquiry to the recipient.
22. tele-control system as claimed in claim 21, wherein, described output device comprises display.
23. tele-control system as claimed in claim 21, wherein, auxiliary inquiry comprises main inquiry.
24. tele-control system as claimed in claim 21, wherein, described output device comprises that the timing information based on the airtime of expression broadcasted content presents the display of auxiliary inquiry.
25. tele-control system as claimed in claim 21, wherein, auxiliary inquiry is based on recipient's demography.
26. tele-control system as claimed in claim 19, wherein, described channel controls transmitter the synchronizing signal that the response expression will present the station channel of broadcasted content, transmits the channel control signal automatically.
27. tele-control system as claimed in claim 19, wherein, broadcasted content comprises advertisement; And
Wherein, the selected part of broadcasted content comprises the selected part of advertisement.
28. tele-control system as claimed in claim 19, wherein, broadcasted content comprises a plurality of advertisements; And
Wherein, the selected part of broadcasted content comprises the selected part of at least one advertisement.
29. one kind is used for and the interactive system of broadcasted content, comprises:
Operation is used for broadcasted content is sent to mass media's radio network of a plurality of recipients;
Operation is used for presenting to a plurality of recipients a plurality of broadcasting receivers of broadcasted content;
A plurality of client computers, each is corresponding to each recipient of a plurality of recipients, and each client computer comprises client's transmitter and client's receiver, and the operation of described client's transmitter is used for transmitting the inquiry of the selected part of relevant broadcasted content; And
A plurality of interactive telepilots, each telepilot is by each recipient's operation of a plurality of recipients, and each controller comprises:
Channel controls transmitter, and operation is used for transmitting the channel control signal so that of described broadcasting receiver is adjusted to the station channel that presents broadcasted content;
Interactive receiver receives the inquiry that transmits from corresponding one described client's transmitter of described client computer;
Output device presents the inquiry that is received to the particular recipient of broadcasted content;
Input equipment is operated the response that is used for importing to this inquiry by particular recipient; And
Interactive transmitter will be imported corresponding one the described client's receiver that response is sent to described client computer,
Wherein, each the input response that comprises the correct answer of this inquiry confirms that particular recipient seen the selected at least part of broadcasted content.
30. system as claimed in claim 29 further comprises data storage center,
Wherein, described client computer will be sent to described data storage center from the response separately that described a plurality of telepilots receive,
Wherein, described data storage center determines whether each response comprises the correct answer of this inquiry; And
Wherein, described data storage center comprises that to input at least one of a plurality of recipients of response of the correct answer of this inquiry authorize prize.
31. system as claimed in claim 29, wherein, described output device comprises that the timing information based on the airtime of expression broadcasted content presents the display of this inquiry.
32. system as claimed in claim 29, wherein, described input equipment comprises the response keyboard.
33. system as claimed in claim 29, wherein, the inquiry that presents on the specific telepilot of described a plurality of telepilots is based on the demography of the particular recipient of just operating described specific telepilot.
34. system as claimed in claim 29, wherein, broadcasted content comprises advertisement; And
Wherein, the selected part of broadcasted content comprises the selected part of advertisement.
35. system as claimed in claim 29, wherein, broadcasted content comprises a plurality of advertisements; And
Wherein, the selected part of broadcasted content comprises the selected part of at least one advertisement.
36. a method that is used for the effect of commercials content exchange may further comprise the steps:
Comprise a plurality of advertisement content through mass media's radio network to a plurality of recipient's broadcasting;
Present broadcasted content to the recipient;
Transmit the inquiry of the selected part of relevant at least one advertisement;
To be input to inquiry-response apparatus to the response of this inquiry by recipient's a specific operation;
To respond and be sent to client computer from inquiry-response apparatus; And
To respond and be sent to DCC from client computer.
37. method as claimed in claim 36, wherein, the step of described transmission inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step; And
Wherein, based on synchronizing signal, in described transmission inquiry step, transmit inquiry.
38. method as claimed in claim 36, wherein, the step of described transmission inquiry comprises:
Described inquiry is sent to inquiry-response apparatus of being operated by particular recipient from described client computer; And
On inquiry-response apparatus, present inquiry by the particular operators operation.
39. method as claimed in claim 38, wherein, the step of described transmission inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step, and
Wherein, based on this synchronizing signal, in the step of described transmission inquiry, transmit inquiry.
40. method as claimed in claim 38, wherein, the described step that presents inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step, and
Wherein, based on this synchronizing signal, in the described step that presents inquiry, present inquiry.
41. method as claimed in claim 36 further may further comprise the steps:
Determine whether this response comprises the correct answer to this inquiry; And
Comprise that to transmission the recipient to the response of the correct answer of this inquiry authorizes prize.
42. method as claimed in claim 36 further comprises through inquiry-response apparatus, receiver is adjusted to the step that presents the station channel of broadcasted content in the described step that presents broadcasted content.
43. method as claimed in claim 36, wherein, inquiry is based on the demography of particular recipient.
44. method as claimed in claim 36, wherein, radio network comprises at least one in cable, satellite, radio and the TV.
45. a method that is used to present corresponding to the inquiry of broadcasted content may further comprise the steps:
Through mass media's radio network to a plurality of recipient's broadcasted contents;
Present broadcasted content to the recipient;
The inquiry of the selected part of relevant broadcasted content is sent to a specific recipient client computer;
Inquiry is sent to the interactive telepilot of particular recipient from client computer; And
Present inquiry through interactive telepilot to particular recipient.
46. method as claimed in claim 45 further may further comprise the steps:
To be sent to client computer from interactive telepilot to the response of particular recipient of inquiry; And
To respond and be sent to DCC from client computer.
47. method as claimed in claim 46 further comprises the step with the interactive telepilot of response input.
48. method as claimed in claim 46 further may further comprise the steps:
Determine whether this response comprises the correct answer to this inquiry; And
Comprise that to transmission a recipient to the response of the correct answer of this inquiry authorizes prize.
49. method as claimed in claim 45, wherein, the step of described transmission inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step; And
Wherein, in the step of described transmission inquiry, transmit inquiry based on synchronizing signal.
50. method as claimed in claim 45, wherein, the step of described transmission inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step, and
Wherein, in the step of described transmission inquiry, transmit inquiry based on this synchronizing signal.
51. method as claimed in claim 45, wherein, the described step that presents inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step, and
Wherein, in the described step that presents inquiry, present inquiry based on this synchronizing signal.
52. method as claimed in claim 45 further comprises through interactive telepilot, receiver is adjusted to the step that presents the station channel of broadcasted content in the described step that presents broadcasted content.
53. method as claimed in claim 45, wherein, radio network comprises at least one in cable, satellite, radio and the TV.
54. a system that is used for long-range adjustment broadcasting receiver with receiving broadcast content comprises:
Client's transmitter is used for sending the airtime of broadcasted content and the station channel that will present broadcasted content from client computer; And
Telepilot comprises:
Interactive receiver receives the airtime and the station channel that are transmitted by described client computer;
Processor, generation comprises the channel control signal of broadcasting receiver being adjusted to the instruction of station channel; And
Channel controls transmitter, and transmits the channel control signal in the time corresponding to the airtime of being transmitted.
55. system as claimed in claim 54, wherein, broadcasted content comprises the content of selecting in advance.
56. system as claimed in claim 54, wherein, broadcasted content comprises in advertisement and the interruption news.
57. system as claimed in claim 54, described system further comprises client's receiver,
Wherein, described client's transmitter further is sent to described interactive receiver with the inquiry of the selected part of relevant broadcasted content,
Wherein, described telepilot further comprises:
The display that presents the inquiry that is received;
Particular recipient by a plurality of recipients is operated the response keyboard that is used for importing to the response of this inquiry; And
Transmit the interactive transmitter of the response of input to described client's receiver, and
Wherein, comprise that each response to the correct answer of this inquiry confirms that response recipient has seen the selected at least part of broadcasted content.
58. system as claimed in claim 57 further comprises data storage center,
Wherein, described data storage center receives response,
Wherein, described data storage center determines whether response comprises the correct answer to this inquiry, and
Wherein, described data storage center comprises that to input to a plurality of recipients of the response of the correct answer of this inquiry at least one authorize prize.
59. system as claimed in claim 57, wherein, described display presents inquiry based on timing information.
60. system as claimed in claim 57, wherein, the inquiry that presents through described telepilot is based on the demography of the particular recipient of just operating described telepilot.
61. system as claimed in claim 57, wherein, broadcasted content comprises advertisement, and
Wherein, the selected part of broadcasted content comprises the selected part of advertisement.
62. system as claimed in claim 57, wherein, broadcasted content comprises a plurality of advertisements; And
Wherein, the selected part of broadcasted content comprises the selected part of at least one advertisement.
63. one kind is used for long-range adjustment broadcasting receiver so that the method for receiving broadcast content may further comprise the steps:
The airtime of broadcasted content and the station channel that will present broadcasted content are sent to client computer;
Airtime and station channel are sent to telepilot from client computer;
Receive airtime and the station channel that is transmitted by telepilot;
Generation comprises the channel control signal of broadcasting receiver being adjusted to the instruction of station channel; And
The channel control signal is sent to the broadcasting station receiver, thereby, broadcasting receiver is adjusted to station channel in time corresponding to the airtime of being transmitted.
64. as the described method of claim 63, wherein, broadcasted content comprises the content of selecting in advance.
65. as the described method of claim 63, wherein, broadcasted content comprises in advertisement and the interruption news.
66., further may further comprise the steps as the described method of claim 63:
Through mass media's radio network, broadcasted content is broadcast to a plurality of recipients;
Broadcasted content is presented to recipient on the station channel;
The inquiry of the selected part of relevant broadcasted content is sent to client computer;
To inquire and be sent to telepilot from client computer;
On telepilot, present inquiry;
To be sent to client computer from telepilot to the response of this inquiry; And
To respond and be sent to DCC from client computer.
67., further comprise response is input to step in the telepilot as the described method of claim 66.
68. as the described method of claim 66, wherein, the step of described transmission inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step; And
Wherein, based on synchronizing signal, in the step of described transmission inquiry, transmit inquiry.
69. as the described method of claim 66, wherein, the step of described transmission inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step, and
Wherein, in the step of described transmission inquiry, transmit inquiry based on this synchronizing signal.
70. as the described method of claim 66, wherein, the described step that presents inquiry comprises the step that receives the synchronizing signal that comprises the time of carrying out described broadcasting step, and
Wherein, in the described step that presents inquiry, present inquiry based on this synchronizing signal.
71., further may further comprise the steps as the described method of claim 66:
Determine whether this response comprises the correct answer to this inquiry; And
Comprise that to transmission the recipient to the response of the correct answer of this inquiry authorizes prize.
72. as the described method of claim 66, wherein, radio network comprises at least one in cable, satellite, radio and the TV.
73. a method that is used to catch the spectators' share information that is used for broadcasted content may further comprise the steps:
Through mass media's radio network content is broadcast to a plurality of recipients, described broadcasted content comprises the content identification signal;
Detect presenting of content identification signal by checkout equipment;
The affirmation that presents that detects the content information signal is sent to client computer from checkout equipment; And
To be sent to DCC from the affirmation of client computer, and be used for calculating spectators' share based on this affirmation.
74., further may further comprise the steps as the described method of claim 73:
To confirm that inquiry is sent to checkout equipment from client computer;
Equipment determines whether particular recipient is submitted to confirming the response of inquiry after testing; And
Determine that based on equipment after testing particular recipient submitted to confirming the response of inquiry, confirm that particular recipient seen this broadcasted content.
75., further may further comprise the steps as the described method of claim 74:
Transmitting the checking of immersing of the selected part of relevant broadcasted content inquires;
To response that immerse the checking inquiry be input in the checkout equipment;
To immerse the checking query-response and be sent to client computer from checkout equipment; And
To immerse the checking query-response and be sent to DCC from client computer.
76., further may further comprise the steps as the described method of claim 75:
Whether determine to immerse the checking query-response comprises immersing the correct answer of checking inquiry; And
Comprise that to transmission this is immersed the recipient who immerses the checking query-response who verifies the correct answer of inquiring authorizes prize.
77. as the described method of claim 75, further comprise equipment after testing, receiver adjusted to the step of the station channel of rendering content id signal.
78. as the described method of claim 73, wherein, radio network comprises at least one in cable, satellite, radio and the TV.
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US41787702P | 2002-10-11 | 2002-10-11 | |
| US60/417,877 | 2002-10-11 | ||
| US60/453,150 | 2003-03-10 | ||
| US10/439,121 | 2003-05-15 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1711542A true CN1711542A (en) | 2005-12-21 |
Family
ID=35707234
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200380103109 Pending CN1711542A (en) | 2002-10-11 | 2003-10-10 | Remote control method and system for interacting with broadcast content |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1711542A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103858144A (en) * | 2011-10-13 | 2014-06-11 | 皇家飞利浦有限公司 | System and method with automated media-file-based quizzing |
| CN105324788A (en) * | 2013-06-26 | 2016-02-10 | 雷左内赛有限公司 | A method and system for providing interactive digital advertising |
-
2003
- 2003-10-10 CN CN 200380103109 patent/CN1711542A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103858144A (en) * | 2011-10-13 | 2014-06-11 | 皇家飞利浦有限公司 | System and method with automated media-file-based quizzing |
| CN105324788A (en) * | 2013-06-26 | 2016-02-10 | 雷左内赛有限公司 | A method and system for providing interactive digital advertising |
| US11615446B2 (en) | 2013-06-26 | 2023-03-28 | Rezonence Limited | Method and system for providing interactive digital advertising |
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