MXPA02011756A - Metodo para estimar el efecto de caracteristicas sobre la preferencia de un producto. - Google Patents
Metodo para estimar el efecto de caracteristicas sobre la preferencia de un producto.Info
- Publication number
- MXPA02011756A MXPA02011756A MXPA02011756A MXPA02011756A MXPA02011756A MX PA02011756 A MXPA02011756 A MX PA02011756A MX PA02011756 A MXPA02011756 A MX PA02011756A MX PA02011756 A MXPA02011756 A MX PA02011756A MX PA02011756 A MXPA02011756 A MX PA02011756A
- Authority
- MX
- Mexico
- Prior art keywords
- product
- preference
- test subjects
- overall
- attribute
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0278—Product appraisal
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Accounting & Taxation (AREA)
- General Physics & Mathematics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Human Resources & Organizations (AREA)
- Operations Research (AREA)
- Quality & Reliability (AREA)
- Tourism & Hospitality (AREA)
- Educational Administration (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Un metodo para determinar los resultados de preferencia de los sujetos de prueba atribuible a un atributo de un producto, el metodo incluye el calcular una preferencia base para el producto, en donde la preferencia base es la proporcion del numero de sujetos de prueba quienes prefieren el producto global pero no con respecto al atributo al numero de sujetos de prueba quienes no prefieren el producto con respecto al atributo. El metodo tambien incluye el calcular un lado negativo para el producto mediante el tomar la diferencia entre la preferencia base y la preferencia global en donde la preferencia global es la proporcion del numero de sujetos de prueba quienes prefieren el producto global al numero total de sujetos de prueba. El metodo tambien incluye el calcular un lado positivo para el producta mediante el tomar la diferencia entre la preferencia global y la mejor preferencia, en donde la mejor preferencia es la proporcion del numero de sujetos de prueba quienes prefieren el producto ambos global y con respecto al atributo al numero de sujetos de prueba quienes prefieren el producto con respecto al atributo.
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/020,637 US20030140012A1 (en) | 2001-12-14 | 2001-12-14 | Method for estimating the effect of characteristics on product preference |
Publications (1)
Publication Number | Publication Date |
---|---|
MXPA02011756A true MXPA02011756A (es) | 2004-09-03 |
Family
ID=21799734
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
MXPA02011756A MXPA02011756A (es) | 2001-12-14 | 2002-11-28 | Metodo para estimar el efecto de caracteristicas sobre la preferencia de un producto. |
Country Status (2)
Country | Link |
---|---|
US (1) | US20030140012A1 (es) |
MX (1) | MXPA02011756A (es) |
Families Citing this family (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20120259676A1 (en) | 2011-04-07 | 2012-10-11 | Wagner John G | Methods and apparatus to model consumer choice sourcing |
WO2014152010A1 (en) * | 2013-03-15 | 2014-09-25 | Affinnova, Inc. | Method and apparatus for interactive evolutionary algorithms with respondent directed breeding |
US9799041B2 (en) | 2013-03-15 | 2017-10-24 | The Nielsen Company (Us), Llc | Method and apparatus for interactive evolutionary optimization of concepts |
US10147108B2 (en) | 2015-04-02 | 2018-12-04 | The Nielsen Company (Us), Llc | Methods and apparatus to identify affinity between segment attributes and product characteristics |
US11790379B2 (en) * | 2020-08-27 | 2023-10-17 | Adobe, Inc. | Bayesian estimation of the effect of aggregate advertising on web metrics |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6623040B1 (en) * | 1997-09-03 | 2003-09-23 | Recot, Inc. | Method for determining forced choice consumer preferences by hedonic testing |
US6826541B1 (en) * | 2000-11-01 | 2004-11-30 | Decision Innovations, Inc. | Methods, systems, and computer program products for facilitating user choices among complex alternatives using conjoint analysis |
-
2001
- 2001-12-14 US US10/020,637 patent/US20030140012A1/en not_active Abandoned
-
2002
- 2002-11-28 MX MXPA02011756A patent/MXPA02011756A/es unknown
Also Published As
Publication number | Publication date |
---|---|
US20030140012A1 (en) | 2003-07-24 |
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