MX343985B - Deteccion de conducta de salida de un usuario de internet. - Google Patents

Deteccion de conducta de salida de un usuario de internet.

Info

Publication number
MX343985B
MX343985B MX2014013215A MX2014013215A MX343985B MX 343985 B MX343985 B MX 343985B MX 2014013215 A MX2014013215 A MX 2014013215A MX 2014013215 A MX2014013215 A MX 2014013215A MX 343985 B MX343985 B MX 343985B
Authority
MX
Mexico
Prior art keywords
detection
user
webpage
internet user
exit behavior
Prior art date
Application number
MX2014013215A
Other languages
English (en)
Other versions
MX2014013215A (es
Inventor
Joshua Urban Ryan
Original Assignee
Bounce Exchange Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=49478148&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=MX343985(B) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Bounce Exchange Inc filed Critical Bounce Exchange Inc
Publication of MX2014013215A publication Critical patent/MX2014013215A/es
Publication of MX343985B publication Critical patent/MX343985B/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Se utiliza una acción de usuario en forma de movimiento de un dispositivo de rastreo en una página web, representado por gestos del cursor en la página web, para detectar si el usuario pretende abandonar la página web. Tras la detección de una intención de abandonar la página web, se puede exhibir un anuncio al usuario. El anuncio puede dirigirse al usuario y/o basarse en el contenido que el usuario estaba viendo en la página web.
MX2014013215A 2012-04-30 2013-04-30 Deteccion de conducta de salida de un usuario de internet. MX343985B (es)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201261640714P 2012-04-30 2012-04-30
US13/660,519 US8645212B2 (en) 2012-04-30 2012-10-25 Detection of exit behavior of an internet user
PCT/US2013/038922 WO2013166052A1 (en) 2012-04-30 2013-04-30 Detection of exit behavior of an internet user

Publications (2)

Publication Number Publication Date
MX2014013215A MX2014013215A (es) 2015-06-05
MX343985B true MX343985B (es) 2016-12-01

Family

ID=49478148

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2014013215A MX343985B (es) 2012-04-30 2013-04-30 Deteccion de conducta de salida de un usuario de internet.

Country Status (10)

Country Link
US (3) US8645212B2 (es)
EP (1) EP2766865A4 (es)
JP (1) JP5985044B2 (es)
AU (2) AU2013256425B2 (es)
BR (1) BR112014027182A8 (es)
CA (1) CA2854219C (es)
GB (2) GB2540486A (es)
IL (1) IL235353A (es)
MX (1) MX343985B (es)
WO (1) WO2013166052A1 (es)

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Also Published As

Publication number Publication date
GB201614665D0 (en) 2016-10-12
US20130290117A1 (en) 2013-10-31
CA2854219A1 (en) 2013-11-07
US20160140607A1 (en) 2016-05-19
CA2854219C (en) 2016-12-06
BR112014027182A8 (pt) 2022-11-08
EP2766865A1 (en) 2014-08-20
AU2013256425B2 (en) 2016-10-13
AU2016277634B2 (en) 2018-11-22
AU2016277634A1 (en) 2017-02-02
GB2540486A (en) 2017-01-18
IL235353A (en) 2017-11-30
EP2766865A4 (en) 2015-07-08
GB2516401A (en) 2015-01-21
US8645212B2 (en) 2014-02-04
AU2013256425A1 (en) 2015-01-15
US20140222502A1 (en) 2014-08-07
WO2013166052A1 (en) 2013-11-07
US9141976B2 (en) 2015-09-22
MX2014013215A (es) 2015-06-05
BR112014027182A2 (pt) 2017-06-27
GB201420668D0 (en) 2015-01-07
JP5985044B2 (ja) 2016-09-06
JP2015520893A (ja) 2015-07-23

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