MX2021015461A - Insercion dinamica de anuncios de video superpuestos. - Google Patents

Insercion dinamica de anuncios de video superpuestos.

Info

Publication number
MX2021015461A
MX2021015461A MX2021015461A MX2021015461A MX2021015461A MX 2021015461 A MX2021015461 A MX 2021015461A MX 2021015461 A MX2021015461 A MX 2021015461A MX 2021015461 A MX2021015461 A MX 2021015461A MX 2021015461 A MX2021015461 A MX 2021015461A
Authority
MX
Mexico
Prior art keywords
video
content
original
server
client device
Prior art date
Application number
MX2021015461A
Other languages
English (en)
Inventor
Ken Weiner
Jagadish Kamath
Original Assignee
Gumgum Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gumgum Inc filed Critical Gumgum Inc
Publication of MX2021015461A publication Critical patent/MX2021015461A/es

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8146—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics
    • H04N21/8153—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics comprising still images, e.g. texture, background image
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
    • H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/765—Media network packet handling intermediate
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/23439—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements for generating different versions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H04N21/64322—IP
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Se describen sistemas y métodos para manipulación de lado de servidor de contenido de video subyacente con el fin de colocar dinámicamente contenido superpuesto dentro de un flujo de video de una manera por la que un usuario espectador vea el contenido publicitario sobre o integrado dentro de una porción del contenido de video base. Un servidor puede modificar segmentos del archivo de video original para mostrar contenido superpuesto sobre una porción del contenido original, y el servidor puede generar un archivo de manifiesto revisado y enviarlo a un dispositivo cliente. El archivo de manifiesto revisado puede hacer que un reproductor de video en el dispositivo cliente presente en secuencia (a) una primera porción original del video, (b) una segunda porción del video modificada para incluir contenido publicitario superpuesto u otro contenido superpuesto dentro de la segunda porción, seguido de (c) una tercera porción original del video.
MX2021015461A 2019-06-14 2020-06-11 Insercion dinamica de anuncios de video superpuestos. MX2021015461A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201962861629P 2019-06-14 2019-06-14
PCT/US2020/037300 WO2020252204A1 (en) 2019-06-14 2020-06-11 Dynamic overlay video advertisement insertion

Publications (1)

Publication Number Publication Date
MX2021015461A true MX2021015461A (es) 2022-04-12

Family

ID=71950749

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2021015461A MX2021015461A (es) 2019-06-14 2020-06-11 Insercion dinamica de anuncios de video superpuestos.

Country Status (6)

Country Link
US (2) US11356746B2 (es)
EP (1) EP3984238A1 (es)
AU (1) AU2020293224A1 (es)
CA (1) CA3141401A1 (es)
MX (1) MX2021015461A (es)
WO (1) WO2020252204A1 (es)

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WO2020252204A1 (en) 2019-06-14 2020-12-17 GumGum, Inc. Dynamic overlay video advertisement insertion
US11284130B2 (en) 2019-06-14 2022-03-22 GumGum, Inc. Dynamic insertion of content within live streaming video
US20230135254A1 (en) * 2020-07-01 2023-05-04 Gennadii BAKHCHEVAN A system and a method for personalized content presentation
US11301715B2 (en) 2020-08-03 2022-04-12 Triple Lift, Inc. System and method for preparing digital composites for incorporating into digital visual media
US11625874B2 (en) 2020-08-04 2023-04-11 Triple Lift, Inc. System and method for intelligently generating digital composites from user-provided graphics
EP4200792A1 (en) 2020-08-21 2023-06-28 Mobeus Industries, Inc. Integrating overlaid digital content into displayed data via graphics processing circuitry
US11494803B2 (en) * 2021-02-11 2022-11-08 Roku, Inc. Content modification system with viewer behavior-based content delivery selection feature
US11825175B2 (en) * 2021-02-25 2023-11-21 Cbs Interactive Inc. Systems, methods, and storage media for updating media stream metadata in a manifest corresponding a media stream package
US11481933B1 (en) 2021-04-08 2022-10-25 Mobeus Industries, Inc. Determining a change in position of displayed digital content in subsequent frames via graphics processing circuitry
US20220350650A1 (en) * 2021-04-30 2022-11-03 Mobeus Industries, Inc. Integrating overlaid digital content into displayed data via processing circuitry using a computing memory and an operating system memory
US11477020B1 (en) 2021-04-30 2022-10-18 Mobeus Industries, Inc. Generating a secure random number by determining a change in parameters of digital content in subsequent frames via graphics processing circuitry
US11483156B1 (en) 2021-04-30 2022-10-25 Mobeus Industries, Inc. Integrating digital content into displayed data on an application layer via processing circuitry of a server
US11601276B2 (en) 2021-04-30 2023-03-07 Mobeus Industries, Inc. Integrating and detecting visual data security token in displayed data via graphics processing circuitry using a frame buffer
US11682101B2 (en) 2021-04-30 2023-06-20 Mobeus Industries, Inc. Overlaying displayed digital content transmitted over a communication network via graphics processing circuitry using a frame buffer
US11475610B1 (en) 2021-04-30 2022-10-18 Mobeus Industries, Inc. Controlling interactivity of digital content overlaid onto displayed data via graphics processing circuitry using a frame buffer
US11586835B2 (en) 2021-04-30 2023-02-21 Mobeus Industries, Inc. Integrating overlaid textual digital content into displayed data via graphics processing circuitry using a frame buffer
US11562153B1 (en) 2021-07-16 2023-01-24 Mobeus Industries, Inc. Systems and methods for recognizability of objects in a multi-layer display
US20240007690A1 (en) * 2022-06-30 2024-01-04 Amazon Technologies, Inc. Media content boundary-aware supplemental content management

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WO2020252204A1 (en) 2019-06-14 2020-12-17 GumGum, Inc. Dynamic overlay video advertisement insertion

Also Published As

Publication number Publication date
US20230127157A1 (en) 2023-04-27
CA3141401A1 (en) 2020-12-17
EP3984238A1 (en) 2022-04-20
WO2020252204A1 (en) 2020-12-17
US11356746B2 (en) 2022-06-07
US11902633B2 (en) 2024-02-13
US20200396521A1 (en) 2020-12-17
AU2020293224A1 (en) 2022-01-27

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