MX2020004889A - Sistema y metodo para proporcionar publicidad dirigida en tiempo real. - Google Patents

Sistema y metodo para proporcionar publicidad dirigida en tiempo real.

Info

Publication number
MX2020004889A
MX2020004889A MX2020004889A MX2020004889A MX2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A
Authority
MX
Mexico
Prior art keywords
user
identifiers
social media
media platform
users
Prior art date
Application number
MX2020004889A
Other languages
English (en)
Inventor
Christopher Faraguna
Original Assignee
Winquest Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/811,873 external-priority patent/US20190147494A1/en
Application filed by Winquest Inc filed Critical Winquest Inc
Publication of MX2020004889A publication Critical patent/MX2020004889A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Operations Research (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Human Resources & Organizations (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computing Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Un sistema para proporcionar publicidad dirigida en tiempo real con base en uno o más identificadores categóricos, comprende una plataforma de redes sociales que solicita a los usuarios crear perfiles de usuario, una o más plataformas informáticas capaces de almacenar una cookie usada para rastrear una navegación de usuario en la plataforma de redes sociales, una técnica incentivada de recolección datos que comprende actividades ejecutadas a través de la plataforma de redes sociales para obtener información demográfica e información de intereses de usuarios, medios para asignar uno o más identificadores únicos a un usuario con base en la información demográfica y de intereses obtenida del usuario, y un módulo que opera en la plataforma de redes sociales para permitir a los anunciantes asignar previamente a uno o más identificadores únicos de anuncios aplicables a los usuarios objetivo de los anunciantes, en donde el módulo empareja los identificadores únicos de los anuncios con identificadores categóricos en tiempo real mientras los identificadores categóricos son asignados a un usuario, y el módulo muestra de manera inmediata los anuncios a los usuarios emparejados.
MX2020004889A 2017-11-14 2018-11-13 Sistema y metodo para proporcionar publicidad dirigida en tiempo real. MX2020004889A (es)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US15/811,873 US20190147494A1 (en) 2017-11-14 2017-11-14 System and method for providing real-time targeted advertisements
US16/101,593 US20190147496A1 (en) 2017-11-14 2018-08-13 System and method for providing real-time targeted advertisements
PCT/US2018/060605 WO2019099344A1 (en) 2017-11-14 2018-11-13 System and method for providing real-time targeted advertisements

Publications (1)

Publication Number Publication Date
MX2020004889A true MX2020004889A (es) 2021-01-08

Family

ID=66433429

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2020004889A MX2020004889A (es) 2017-11-14 2018-11-13 Sistema y metodo para proporcionar publicidad dirigida en tiempo real.

Country Status (10)

Country Link
US (2) US20190147496A1 (es)
EP (1) EP3711009A4 (es)
JP (2) JP7344890B2 (es)
CN (1) CN111344731A (es)
BR (1) BR112020009628A2 (es)
CA (1) CA3085723A1 (es)
IL (1) IL274664A (es)
MX (1) MX2020004889A (es)
WO (1) WO2019099344A1 (es)
ZA (1) ZA202003537B (es)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11488189B2 (en) * 2018-11-28 2022-11-01 Kyndryl, Inc. Interactive loyalty rewards structure
US10737169B1 (en) * 2019-02-28 2020-08-11 Dish Network L.L.C. Apparatus, systems and methods for initiating community member participation
CN111882362A (zh) * 2020-07-31 2020-11-03 苏州云开网络科技有限公司 一种基于5g通讯网络的人工智能广告投放系统
CN111882361A (zh) * 2020-07-31 2020-11-03 苏州云开网络科技有限公司 基于人工智能的受众精准广告推送方法、系统及可读存储介质
IL305889A (en) * 2021-03-12 2023-11-01 Christopher Faraguna Systems and methods for collecting user data within an augmented reality game
US12244908B2 (en) 2021-09-15 2025-03-04 International Business Machines Corporation Real time feature analysis and ingesting correlated advertisements in a video advertisement
EP4731162A1 (en) 2023-05-26 2026-04-29 CASTARALO Ltd. Solid form for creams

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001089216A1 (en) 2000-05-15 2001-11-22 Dentsu Inc. Method and apparatus for controlling transmission of advertisement
US8229819B2 (en) * 2008-03-03 2012-07-24 Wildfire Interactive, Inc. Providing online promotions through social media networks
WO2010096784A1 (en) * 2009-02-23 2010-08-26 Wms Gaming, Inc. Presenting group wagering games and awards
US9886696B2 (en) * 2009-07-29 2018-02-06 Shopkick, Inc. Method and system for presence detection
EP4167169A1 (en) * 2010-09-22 2023-04-19 The Nielsen Company (US), LLC Methods and apparatus to determine impressions using distributed demographic information
US9161174B2 (en) * 2011-11-18 2015-10-13 Dallas/Fort Worth International Airport Board Interactive information display
US9015255B2 (en) * 2012-02-14 2015-04-21 The Nielsen Company (Us), Llc Methods and apparatus to identify session users with cookie information
US20170185596A1 (en) * 2012-07-16 2017-06-29 Gary Spirer Trigger-based content presentation
US10628858B2 (en) 2013-02-11 2020-04-21 Facebook, Inc. Initiating real-time bidding based on expected revenue from bids
US10685345B2 (en) * 2013-07-23 2020-06-16 Mastercard International Incorporated Systems and methods for electronic geocaching

Also Published As

Publication number Publication date
EP3711009A1 (en) 2020-09-23
EP3711009A4 (en) 2021-08-04
JP2023162392A (ja) 2023-11-08
US20220044284A1 (en) 2022-02-10
CA3085723A1 (en) 2019-05-23
BR112020009628A2 (pt) 2020-11-10
WO2019099344A1 (en) 2019-05-23
US20190147496A1 (en) 2019-05-16
IL274664A (en) 2020-06-30
CN111344731A (zh) 2020-06-26
ZA202003537B (en) 2021-07-28
JP2021503144A (ja) 2021-02-04
JP7344890B2 (ja) 2023-09-14

Similar Documents

Publication Publication Date Title
WO2011043979A3 (en) Systems and methods for advertising services based on a local profile
MX352437B (es) Focalizacion de publicidad social para amigos de usuarios quienes han interactuado con un objeto asociado con la publicidad.
HK1173325A2 (en) Method and system to perform electronic and mobile marketing using uniquely created code
WO2011115855A3 (en) Method and apparatus for providing predetermined promotional offers
US20190333099A1 (en) Method and system for ip address traffic based detection of fraud
WO2005065401A3 (en) Suggesting and/or providing targeting criteria for advertisements
WO2015183789A1 (en) Method and system for targeted advertising based on associated online and offline user behaviors
GB2458432A (en) Methods and systems for an accountable media advertising application
BR112017002076A8 (pt) Sistema e método para processo comandado por significado e gerenciamento de informação para melhoria da eficiência, da qualidade de trabalho e da satisfação do consumidor em geral
KR20150139788A (ko) 미디어 컨텐트 제공
WO2017219121A3 (en) Method and system for determining optimized customer touchpoints
US20170155971A1 (en) System and method for dynamic advertisements driven by real-time user reaction based ab testing and consequent video branching
WO2015041956A1 (en) Method and system for tracking user engagement on multiple third-party sites
IN2015CH03315A (es)
US20130218666A1 (en) Selecting whisper codes to present with offers
US20160275548A1 (en) Integrating advertisement impressions with user identity for search advertisements
Gardan et al. The use of direct marketing techniques in sport marketing
AU2014100497A4 (en) Plugin to invite users to get paid for sharing content on social media
BR112014014310A2 (pt) aparelho de fornecimento de anúncio e método para fornecer anúncios
AU2013100525A4 (en) PopUpGigs
Astutik et al. Optimalisasi Google SEO Menggunakan Google MyBusiness Untuk Memasarkan Produk Asuransi (Studi Kasus Kantor Galaxy Lion Heart)
AU2017100572A4 (en) Facial Recognition Programmatic Adtech Server: We have developed a programmatic in-store marketing platform (cloud software) that serves up relevant and personalized marketing content. Our platform identifies and targets in-store customers through facial recognition & demographics (age & gender) and uses programmatic targeting to match relevant marketing content to individual customers. This is then communicated by visual devices in retail environments or office space.
US20190147494A1 (en) System and method for providing real-time targeted advertisements
Srimani et al. Behavioral Targeting—Consumer Tracking
WO2014065569A3 (ko) 광고에의 접속 사용자를 식별하기 위한 타겟 광고 시스템 및 방법