MX2020004889A - Sistema y metodo para proporcionar publicidad dirigida en tiempo real. - Google Patents

Sistema y metodo para proporcionar publicidad dirigida en tiempo real.

Info

Publication number
MX2020004889A
MX2020004889A MX2020004889A MX2020004889A MX2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A
Authority
MX
Mexico
Prior art keywords
user
identifiers
social media
media platform
users
Prior art date
Application number
MX2020004889A
Other languages
English (en)
Inventor
Christopher Faraguna
Original Assignee
Winquest Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/811,873 external-priority patent/US20190147494A1/en
Application filed by Winquest Inc filed Critical Winquest Inc
Publication of MX2020004889A publication Critical patent/MX2020004889A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

Abstract

Un sistema para proporcionar publicidad dirigida en tiempo real con base en uno o más identificadores categóricos, comprende una plataforma de redes sociales que solicita a los usuarios crear perfiles de usuario, una o más plataformas informáticas capaces de almacenar una cookie usada para rastrear una navegación de usuario en la plataforma de redes sociales, una técnica incentivada de recolección datos que comprende actividades ejecutadas a través de la plataforma de redes sociales para obtener información demográfica e información de intereses de usuarios, medios para asignar uno o más identificadores únicos a un usuario con base en la información demográfica y de intereses obtenida del usuario, y un módulo que opera en la plataforma de redes sociales para permitir a los anunciantes asignar previamente a uno o más identificadores únicos de anuncios aplicables a los usuarios objetivo de los anunciantes, en donde el módulo empareja los identificadores únicos de los anuncios con identificadores categóricos en tiempo real mientras los identificadores categóricos son asignados a un usuario, y el módulo muestra de manera inmediata los anuncios a los usuarios emparejados.
MX2020004889A 2017-11-14 2018-11-13 Sistema y metodo para proporcionar publicidad dirigida en tiempo real. MX2020004889A (es)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US15/811,873 US20190147494A1 (en) 2017-11-14 2017-11-14 System and method for providing real-time targeted advertisements
US16/101,593 US20190147496A1 (en) 2017-11-14 2018-08-13 System and method for providing real-time targeted advertisements
PCT/US2018/060605 WO2019099344A1 (en) 2017-11-14 2018-11-13 System and method for providing real-time targeted advertisements

Publications (1)

Publication Number Publication Date
MX2020004889A true MX2020004889A (es) 2021-01-08

Family

ID=66433429

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2020004889A MX2020004889A (es) 2017-11-14 2018-11-13 Sistema y metodo para proporcionar publicidad dirigida en tiempo real.

Country Status (10)

Country Link
US (2) US20190147496A1 (es)
EP (1) EP3711009A4 (es)
JP (2) JP7344890B2 (es)
CN (1) CN111344731A (es)
BR (1) BR112020009628A2 (es)
CA (1) CA3085723A1 (es)
IL (1) IL274664A (es)
MX (1) MX2020004889A (es)
WO (1) WO2019099344A1 (es)
ZA (1) ZA202003537B (es)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11488189B2 (en) * 2018-11-28 2022-11-01 Kyndryl, Inc. Interactive loyalty rewards structure
US10737169B1 (en) * 2019-02-28 2020-08-11 Dish Network L.L.C. Apparatus, systems and methods for initiating community member participation
CN111882362A (zh) * 2020-07-31 2020-11-03 苏州云开网络科技有限公司 一种基于5g通讯网络的人工智能广告投放系统
CN111882361A (zh) * 2020-07-31 2020-11-03 苏州云开网络科技有限公司 基于人工智能的受众精准广告推送方法、系统及可读存储介质
IL305889A (en) * 2021-03-12 2023-11-01 Christopher Faraguna Systems and methods for collecting user data within an augmented reality game

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3389578B2 (ja) 2000-05-15 2003-03-24 株式会社電通 広告の送信を制御する方法および装置
US8229819B2 (en) * 2008-03-03 2012-07-24 Wildfire Interactive, Inc. Providing online promotions through social media networks
US9406201B2 (en) * 2009-02-23 2016-08-02 Bally Gaming, Inc. Presenting group wagering games and awards
US9886696B2 (en) * 2009-07-29 2018-02-06 Shopkick, Inc. Method and system for presence detection
CN103119565B (zh) * 2010-09-22 2016-05-11 尼尔森（美国）有限公司 利用分布式人口统计信息确定印象的方法和装置
US9161174B2 (en) * 2011-11-18 2015-10-13 Dallas/Fort Worth International Airport Board Interactive information display
US9015255B2 (en) * 2012-02-14 2015-04-21 The Nielsen Company (Us), Llc Methods and apparatus to identify session users with cookie information
US20170185596A1 (en) * 2012-07-16 2017-06-29 Gary Spirer Trigger-based content presentation
US10628858B2 (en) 2013-02-11 2020-04-21 Facebook, Inc. Initiating real-time bidding based on expected revenue from bids
US10685345B2 (en) * 2013-07-23 2020-06-16 Mastercard International Incorporated Systems and methods for electronic geocaching

Also Published As

Publication number Publication date
IL274664A (en) 2020-06-30
CA3085723A1 (en) 2019-05-23
US20220044284A1 (en) 2022-02-10
US20190147496A1 (en) 2019-05-16
JP7344890B2 (ja) 2023-09-14
EP3711009A4 (en) 2021-08-04
JP2021503144A (ja) 2021-02-04
EP3711009A1 (en) 2020-09-23
ZA202003537B (en) 2021-07-28
BR112020009628A2 (pt) 2020-11-10
CN111344731A (zh) 2020-06-26
WO2019099344A1 (en) 2019-05-23
JP2023162392A (ja) 2023-11-08

Similar Documents

Publication Publication Date Title
MX2020004889A (es) Sistema y metodo para proporcionar publicidad dirigida en tiempo real.
GB2434009A (en) Method and system for providing targeted graphical advertisements
WO2011115855A3 (en) Method and apparatus for providing predetermined promotional offers
WO2005065401A3 (en) Suggesting and/or providing targeting criteria for advertisements
GB2458432A (en) Methods and systems for an accountable media advertising application
WO2014205262A3 (en) Systems and methods for cross-browser advertising id synchronization
BR112017002076A8 (pt) Sistema e método para processo comandado por significado e gerenciamento de informação para melhoria da eficiência, da qualidade de trabalho e da satisfação do consumidor em geral
US10592920B2 (en) Method and system for tracking user engagement on multiple third-party sites
WO2017219121A3 (en) Method and system for determining optimized customer touchpoints
US20160140601A1 (en) Advertisement impressions of recommender for network diffusion
EA201691870A1 (ru) Способ и система для создания и управления комбинированным объявлением с использованием мобильного устройства
US20130218666A1 (en) Selecting whisper codes to present with offers
HK1136425A1 (en) Methods and systems to use data façade subscription filters for advertisement purposes
IN2015CH03315A (es)
US20160275548A1 (en) Integrating advertisement impressions with user identity for search advertisements
Srimani et al. Behavioral Targeting—Consumer Tracking
Rzemieniak et al. The effectiveness of online advertising of companies in Poland
AU2014100497A4 (en) Plugin to invite users to get paid for sharing content on social media
BR112014014310A2 (pt) aparelho de fornecimento de anúncio e método para fornecer anúncios
JP2014157414A (ja) インターネット広告の効果測定方法、効果測定装置及び効果測定システム
AU2013100525A4 (en) PopUpGigs
US20190147494A1 (en) System and method for providing real-time targeted advertisements
AU2017100572A4 (en) Facial Recognition Programmatic Adtech Server: We have developed a programmatic in-store marketing platform (cloud software) that serves up relevant and personalized marketing content. Our platform identifies and targets in-store customers through facial recognition & demographics (age & gender) and uses programmatic targeting to match relevant marketing content to individual customers. This is then communicated by visual devices in retail environments or office space.
陳澤義 et al. Examining the effect of information disclosure on website stickiness: The cognitive information perspective
Tumober A STUDY OF ONLINE ADVERTISING ON COLLAGE STUDENTS CONSUMER BEHAVIOR