MX2020004889A - Sistema y metodo para proporcionar publicidad dirigida en tiempo real. - Google Patents

Sistema y metodo para proporcionar publicidad dirigida en tiempo real.

Info

Publication number
MX2020004889A
MX2020004889A MX2020004889A MX2020004889A MX2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A MX 2020004889 A MX2020004889 A MX 2020004889A
Authority
MX
Mexico
Prior art keywords
user
identifiers
social media
media platform
users
Prior art date
Application number
MX2020004889A
Other languages
English (en)
Inventor
Christopher Faraguna
Original Assignee
Winquest Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/811,873 external-priority patent/US20190147494A1/en
Application filed by Winquest Inc filed Critical Winquest Inc
Publication of MX2020004889A publication Critical patent/MX2020004889A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • Computing Systems (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Un sistema para proporcionar publicidad dirigida en tiempo real con base en uno o más identificadores categóricos, comprende una plataforma de redes sociales que solicita a los usuarios crear perfiles de usuario, una o más plataformas informáticas capaces de almacenar una cookie usada para rastrear una navegación de usuario en la plataforma de redes sociales, una técnica incentivada de recolección datos que comprende actividades ejecutadas a través de la plataforma de redes sociales para obtener información demográfica e información de intereses de usuarios, medios para asignar uno o más identificadores únicos a un usuario con base en la información demográfica y de intereses obtenida del usuario, y un módulo que opera en la plataforma de redes sociales para permitir a los anunciantes asignar previamente a uno o más identificadores únicos de anuncios aplicables a los usuarios objetivo de los anunciantes, en donde el módulo empareja los identificadores únicos de los anuncios con identificadores categóricos en tiempo real mientras los identificadores categóricos son asignados a un usuario, y el módulo muestra de manera inmediata los anuncios a los usuarios emparejados.
MX2020004889A 2017-11-14 2018-11-13 Sistema y metodo para proporcionar publicidad dirigida en tiempo real. MX2020004889A (es)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US15/811,873 US20190147494A1 (en) 2017-11-14 2017-11-14 System and method for providing real-time targeted advertisements
US16/101,593 US20190147496A1 (en) 2017-11-14 2018-08-13 System and method for providing real-time targeted advertisements
PCT/US2018/060605 WO2019099344A1 (en) 2017-11-14 2018-11-13 System and method for providing real-time targeted advertisements

Publications (1)

Publication Number Publication Date
MX2020004889A true MX2020004889A (es) 2021-01-08

Family

ID=66433429

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2020004889A MX2020004889A (es) 2017-11-14 2018-11-13 Sistema y metodo para proporcionar publicidad dirigida en tiempo real.

Country Status (10)

Country Link
US (2) US20190147496A1 (es)
EP (1) EP3711009A4 (es)
JP (2) JP7344890B2 (es)
CN (1) CN111344731A (es)
BR (1) BR112020009628A2 (es)
CA (1) CA3085723A1 (es)
IL (1) IL274664A (es)
MX (1) MX2020004889A (es)
WO (1) WO2019099344A1 (es)
ZA (1) ZA202003537B (es)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11488189B2 (en) * 2018-11-28 2022-11-01 Kyndryl, Inc. Interactive loyalty rewards structure
US10737169B1 (en) * 2019-02-28 2020-08-11 Dish Network L.L.C. Apparatus, systems and methods for initiating community member participation
CN111882361A (zh) * 2020-07-31 2020-11-03 苏州云开网络科技有限公司 基于人工智能的受众精准广告推送方法、系统及可读存储介质
CN111882362A (zh) * 2020-07-31 2020-11-03 苏州云开网络科技有限公司 一种基于5g通讯网络的人工智能广告投放系统
CA3211743A1 (en) * 2021-03-12 2022-09-15 Christopher FARAGUNA Systems and methods for user data collection within an augmented reality game
US12244908B2 (en) 2021-09-15 2025-03-04 International Business Machines Corporation Real time feature analysis and ingesting correlated advertisements in a video advertisement
WO2024246729A1 (en) 2023-05-26 2024-12-05 Castaralo Limited Solid form for creams

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU4613500A (en) * 2000-05-15 2001-11-26 Dentsu Inc Method and apparatus for controlling transmission of advertisement
US8229819B2 (en) * 2008-03-03 2012-07-24 Wildfire Interactive, Inc. Providing online promotions through social media networks
US9406201B2 (en) * 2009-02-23 2016-08-02 Bally Gaming, Inc. Presenting group wagering games and awards
US8489112B2 (en) * 2009-07-29 2013-07-16 Shopkick, Inc. Method and system for location-triggered rewards
CA2810541C (en) * 2010-09-22 2019-02-12 Mainak Mazumdar Methods and apparatus to determine impressions using distributed demographic information
US9161174B2 (en) * 2011-11-18 2015-10-13 Dallas/Fort Worth International Airport Board Interactive information display
US9015255B2 (en) * 2012-02-14 2015-04-21 The Nielsen Company (Us), Llc Methods and apparatus to identify session users with cookie information
US20170185596A1 (en) * 2012-07-16 2017-06-29 Gary Spirer Trigger-based content presentation
US10628858B2 (en) * 2013-02-11 2020-04-21 Facebook, Inc. Initiating real-time bidding based on expected revenue from bids
US10685345B2 (en) * 2013-07-23 2020-06-16 Mastercard International Incorporated Systems and methods for electronic geocaching

Also Published As

Publication number Publication date
ZA202003537B (en) 2021-07-28
US20220044284A1 (en) 2022-02-10
IL274664A (en) 2020-06-30
JP2021503144A (ja) 2021-02-04
CA3085723A1 (en) 2019-05-23
CN111344731A (zh) 2020-06-26
BR112020009628A2 (pt) 2020-11-10
EP3711009A1 (en) 2020-09-23
US20190147496A1 (en) 2019-05-16
JP7344890B2 (ja) 2023-09-14
JP2023162392A (ja) 2023-11-08
WO2019099344A1 (en) 2019-05-23
EP3711009A4 (en) 2021-08-04

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