MX2017016047A - Sistema y metodo para promocion multimedia y priorizacion de contenido. - Google Patents

Sistema y metodo para promocion multimedia y priorizacion de contenido.

Info

Publication number
MX2017016047A
MX2017016047A MX2017016047A MX2017016047A MX2017016047A MX 2017016047 A MX2017016047 A MX 2017016047A MX 2017016047 A MX2017016047 A MX 2017016047A MX 2017016047 A MX2017016047 A MX 2017016047A MX 2017016047 A MX2017016047 A MX 2017016047A
Authority
MX
Mexico
Prior art keywords
assets
evaluating
coefficient
coefficients
promotion
Prior art date
Application number
MX2017016047A
Other languages
English (en)
Inventor
Ramirez Alejandro
FUNK Natasha
Enriquez Hiram
ACKERMAN Diuliani
CHORDIA Sandeep
lopez Diego
Original Assignee
Sony Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sony Corp filed Critical Sony Corp
Publication of MX2017016047A publication Critical patent/MX2017016047A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Signal Processing (AREA)
  • Marketing (AREA)
  • Multimedia (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

Se proporcionan sistemas y métodos para priorizar contenido tal como películas y programas de televisión para promoción, incluyendo: evaluar la visualización de activos, la evaluación incluyendo evaluar la visualización de activos y anuncios asociados con los mismos; determinar coeficientes de los activos de acuerdo con la evaluación; y seleccionar activos para promoción con base en los coeficientes determinados o asignados; los coeficientes se pueden basar al menos en parte en la participación de inicio de anuncios, la participación de inicio de anuncios dividida entre el número de visitas, los mismos divididos adicionalmente entre una desviación estándar asociada, etc.; se puede calcular un coeficiente de rendimiento, donde el coeficiente de rendimiento es igual al coeficiente agregado a un producto del coeficiente multiplicado por un alzamiento del porcentaje de inicio de video; el método además puede incluir, promover los activos seleccionados utilizando al menos dos de: una herramienta de conexión en red social, una herramienta de medios de difusión, y un sitio para compartir archivos audiovisuales.
MX2017016047A 2015-06-25 2016-06-15 Sistema y metodo para promocion multimedia y priorizacion de contenido. MX2017016047A (es)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201562184343P 2015-06-25 2015-06-25
US15/071,802 US20160379255A1 (en) 2015-06-25 2016-03-16 System and method for multimedia promotion and content prioritization
PCT/US2016/037510 WO2016209675A1 (en) 2015-06-25 2016-06-15 System and method for multimedia promotion and content prioritization

Publications (1)

Publication Number Publication Date
MX2017016047A true MX2017016047A (es) 2018-02-21

Family

ID=57586139

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2017016047A MX2017016047A (es) 2015-06-25 2016-06-15 Sistema y metodo para promocion multimedia y priorizacion de contenido.

Country Status (6)

Country Link
US (1) US20160379255A1 (es)
EP (1) EP3295407B1 (es)
CN (1) CN107637085B (es)
BR (1) BR112017025938A2 (es)
MX (1) MX2017016047A (es)
WO (1) WO2016209675A1 (es)

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US10346417B2 (en) 2016-08-18 2019-07-09 Google Llc Optimizing digital video distribution
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CN108287870B (zh) * 2017-12-27 2020-09-01 优地网络有限公司 智能运营方法及装置
CN114187024A (zh) * 2021-10-26 2022-03-15 特赞（上海）信息科技有限公司 广告标签时序分析方法、装置、设备和存储介质
CN114638517B (zh) * 2022-03-24 2023-01-17 中咨数据有限公司 一种基于多维度的数据评价分析方法、设备及计算机存储介质

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Also Published As

Publication number Publication date
US20160379255A1 (en) 2016-12-29
BR112017025938A2 (pt) 2018-08-14
EP3295407A4 (en) 2018-12-12
WO2016209675A1 (en) 2016-12-29
EP3295407B1 (en) 2022-05-11
CN107637085B (zh) 2021-12-10
CN107637085A (zh) 2018-01-26
EP3295407A1 (en) 2018-03-21

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