MX2017006288A - Media planning system. - Google Patents

Media planning system.

Info

Publication number
MX2017006288A
MX2017006288A MX2017006288A MX2017006288A MX2017006288A MX 2017006288 A MX2017006288 A MX 2017006288A MX 2017006288 A MX2017006288 A MX 2017006288A MX 2017006288 A MX2017006288 A MX 2017006288A MX 2017006288 A MX2017006288 A MX 2017006288A
Authority
MX
Mexico
Prior art keywords
media
plan
planning system
media planning
optimization algorithm
Prior art date
Application number
MX2017006288A
Other languages
Spanish (es)
Inventor
Walther Frommann Christopher
Sean Papir Alan
S Jin Karl
Original Assignee
Analytics Media Group Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Analytics Media Group Llc filed Critical Analytics Media Group Llc
Publication of MX2017006288A publication Critical patent/MX2017006288A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

Abstract

A media planning system is provided to generate a media plan. The system can employ a combination of a pre-optimization algorithm and an optimization algorithm to optimize a media plan with recommended placement block. The optimized media plan is generated based upon a fitness value using various media data and plan parameters.
MX2017006288A 2014-11-12 2014-11-12 Media planning system. MX2017006288A (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2014/065299 WO2016076863A1 (en) 2014-11-12 2014-11-12 Media planning system

Publications (1)

Publication Number Publication Date
MX2017006288A true MX2017006288A (en) 2018-05-15

Family

ID=55954778

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2017006288A MX2017006288A (en) 2014-11-12 2014-11-12 Media planning system.

Country Status (4)

Country Link
EP (1) EP3284046A4 (en)
CA (1) CA2967572C (en)
MX (1) MX2017006288A (en)
WO (1) WO2016076863A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU176965U1 (en) * 2017-07-21 2018-02-02 Общество с ограниченной ответственностью "Технологии оптимизации рекламы" Media Planning Optimization System Based on Geoanalytics
AU2018345677A1 (en) 2017-10-04 2020-05-14 AMC Network Entertainment LLC Analysis of television viewership data for creating electronic content schedules

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4620830B2 (en) * 2000-04-26 2011-01-26 株式会社 ボルテージ Advertisement delivery decision method and delivery optimization system
JP2001312629A (en) * 2000-05-01 2001-11-09 Hakuhodo Inc Computer system supporting planning of publication of advertisement using plural kinds of media
US7337455B2 (en) * 2001-12-31 2008-02-26 Koninklijke Philips Electronics N.V. Method, apparatus, and program for evolving algorithms for detecting content in information streams
US20070156525A1 (en) * 2005-08-26 2007-07-05 Spot Runner, Inc., A Delaware Corporation, Small Business Concern Systems and Methods For Media Planning, Ad Production, and Ad Placement For Television
US8250600B2 (en) * 2009-03-31 2012-08-21 Alcatel Lucent Advertisement scheduling in a packet-based media-delivery system

Also Published As

Publication number Publication date
WO2016076863A1 (en) 2016-05-19
EP3284046A4 (en) 2018-05-02
CA2967572A1 (en) 2016-05-19
EP3284046A1 (en) 2018-02-21
CA2967572C (en) 2023-09-26

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