EP3284046A4 - Media planning system - Google Patents

Media planning system Download PDF

Info

Publication number
EP3284046A4
EP3284046A4 EP14905694.7A EP14905694A EP3284046A4 EP 3284046 A4 EP3284046 A4 EP 3284046A4 EP 14905694 A EP14905694 A EP 14905694A EP 3284046 A4 EP3284046 A4 EP 3284046A4
Authority
EP
European Patent Office
Prior art keywords
planning system
media planning
media
planning
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP14905694.7A
Other languages
German (de)
French (fr)
Other versions
EP3284046A1 (en
Inventor
Christopher Walther Frommann
Alan Sean Papir
Karl S. Jin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Analytics Media Group LLC
Original Assignee
Analytics Media Group LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Analytics Media Group LLC filed Critical Analytics Media Group LLC
Publication of EP3284046A1 publication Critical patent/EP3284046A1/en
Publication of EP3284046A4 publication Critical patent/EP3284046A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
EP14905694.7A 2014-11-12 2014-11-12 Media planning system Withdrawn EP3284046A4 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2014/065299 WO2016076863A1 (en) 2014-11-12 2014-11-12 Media planning system

Publications (2)

Publication Number Publication Date
EP3284046A1 EP3284046A1 (en) 2018-02-21
EP3284046A4 true EP3284046A4 (en) 2018-05-02

Family

ID=55954778

Family Applications (1)

Application Number Title Priority Date Filing Date
EP14905694.7A Withdrawn EP3284046A4 (en) 2014-11-12 2014-11-12 Media planning system

Country Status (4)

Country Link
EP (1) EP3284046A4 (en)
CA (1) CA2967572C (en)
MX (1) MX2017006288A (en)
WO (1) WO2016076863A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU176965U1 (en) * 2017-07-21 2018-02-02 Общество с ограниченной ответственностью "Технологии оптимизации рекламы" Media Planning Optimization System Based on Geoanalytics
WO2019070880A1 (en) 2017-10-04 2019-04-11 AMC Network Entertainment LLC Analysis of television viewership data for creating electronic content schedules

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4620830B2 (en) * 2000-04-26 2011-01-26 株式会社 ボルテージ Advertisement delivery decision method and delivery optimization system
JP2001312629A (en) * 2000-05-01 2001-11-09 Hakuhodo Inc Computer system supporting planning of publication of advertisement using plural kinds of media
US7337455B2 (en) * 2001-12-31 2008-02-26 Koninklijke Philips Electronics N.V. Method, apparatus, and program for evolving algorithms for detecting content in information streams
US20070156525A1 (en) * 2005-08-26 2007-07-05 Spot Runner, Inc., A Delaware Corporation, Small Business Concern Systems and Methods For Media Planning, Ad Production, and Ad Placement For Television
US8250600B2 (en) * 2009-03-31 2012-08-21 Alcatel Lucent Advertisement scheduling in a packet-based media-delivery system

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
No further relevant documents disclosed *

Also Published As

Publication number Publication date
EP3284046A1 (en) 2018-02-21
CA2967572A1 (en) 2016-05-19
MX2017006288A (en) 2018-05-15
WO2016076863A1 (en) 2016-05-19
CA2967572C (en) 2023-09-26

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