MX2012012484A - Metodo, aparato y sistema para entremezclar anuncios. - Google Patents

Metodo, aparato y sistema para entremezclar anuncios.

Info

Publication number
MX2012012484A
MX2012012484A MX2012012484A MX2012012484A MX2012012484A MX 2012012484 A MX2012012484 A MX 2012012484A MX 2012012484 A MX2012012484 A MX 2012012484A MX 2012012484 A MX2012012484 A MX 2012012484A MX 2012012484 A MX2012012484 A MX 2012012484A
Authority
MX
Mexico
Prior art keywords
advertisement
intercutting
information
user
stream
Prior art date
Application number
MX2012012484A
Other languages
English (en)
Inventor
Haifeng Duan
Original Assignee
Huawei Tech Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Huawei Tech Co Ltd filed Critical Huawei Tech Co Ltd
Publication of MX2012012484A publication Critical patent/MX2012012484A/es

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Graphics (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La presente invención proporciona un método, aparato y sistema para entremezclar anuncios. El método para entremezclar anuncios que se divulga en la presente invención comprende: recibir de una terminal de usuario un mensaje de solicitud de reproducción que lleva información de usuario e información de medios; determinar si los anuncios necesitan ser entremezclados para el usuario con base en la información del usuario y la información de los medios; hacer una pausa en la reproducción de unos medios de transmisión correspondientes al mensaje de solicitud de reproducción, obtener una transmisión de anuncios correspondiente a la información del usuario y la información de los medios, y entregar la transmisión de anuncios al usuario para su reproducción, si los anuncios necesitan entremezclarse para el usuario; enviar el mensaje de solicitud de reproducción a un servidor de medios de transmisión, y reenviar a la terminal de usuario los medios de transmisión correspondientes al mensaje de solicitud de reproducción, obtenido del servidor de medios de transmisión, cuando se detecta que la reproducción de la transmisión de anuncios ha terminado. La presente invención no solamente reduce los recursos de CPU ocupados por el entremezclado de anuncios y el requerimiento en la configuración del hardware del proxy de transmisión, sino que aumenta el contenido de información de anuncios forzados y simplifica la configuración del proxy de los medios de transmisión.
MX2012012484A 2010-04-27 2010-12-01 Metodo, aparato y sistema para entremezclar anuncios. MX2012012484A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN2010101569007A CN102238139A (zh) 2010-04-27 2010-04-27 一种插播广告的方法、装置及系统
PCT/CN2010/079336 WO2011134260A1 (zh) 2010-04-27 2010-12-01 一种插播广告的方法、装置及系统

Publications (1)

Publication Number Publication Date
MX2012012484A true MX2012012484A (es) 2013-01-24

Family

ID=44860815

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2012012484A MX2012012484A (es) 2010-04-27 2010-12-01 Metodo, aparato y sistema para entremezclar anuncios.

Country Status (7)

Country Link
US (1) US9167045B2 (es)
EP (1) EP2566134A4 (es)
CN (1) CN102238139A (es)
BR (1) BR112012027619B1 (es)
MX (1) MX2012012484A (es)
RU (1) RU2528146C2 (es)
WO (1) WO2011134260A1 (es)

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CN106375837B (zh) * 2016-11-14 2017-10-10 武汉斗鱼网络科技有限公司 一种广告插播方法及装置
CN107071502B (zh) * 2017-01-24 2020-04-07 百度在线网络技术（北京）有限公司 视频播放方法和装置
CN110022485B (zh) * 2018-01-08 2021-12-24 阿里巴巴集团控股有限公司 一种在线数量统计方法及装置
CN111629273B (zh) * 2020-04-14 2022-02-11 北京奇艺世纪科技有限公司 一种视频管理方法、装置、系统及存储介质
CN114125542B (zh) * 2022-01-26 2022-05-31 北京智象信息技术有限公司 基于软件方式实现单路硬件解码器的视频插播方法及装置

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Also Published As

Publication number Publication date
US9167045B2 (en) 2015-10-20
EP2566134A4 (en) 2013-04-10
EP2566134A1 (en) 2013-03-06
WO2011134260A1 (zh) 2011-11-03
RU2528146C2 (ru) 2014-09-10
RU2012147831A (ru) 2014-06-10
US20130055307A1 (en) 2013-02-28
BR112012027619B1 (pt) 2021-09-14
BR112012027619A2 (pt) 2016-08-09
CN102238139A (zh) 2011-11-09

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