Inventia se refera la procedeele de prestare a serviciilor cu ajutorul mijloacelor comunicatiei mobile, in particular, a serviciilor publicitare. Procedeul de prestare a serviciilor publicitare cu utilizarea comunicatiei mobile include crearea la telefonul mobil al persoanei care da un anunt a unui mesaj publicitar, codificarea lui in conformitate cu rubrica publicitatii, transmiterea mesajului publicitar in baza de date a mesajelor publicitare a serverului operatorului comunicatiei mobile, procesarea mesajului, transmiterea lui la telefonul mobil al utilizatorului serviciului publicitar prin intermediul mesajelor SMS/MMS, apoi eliminarea lui din baza de date. Crearea mesajului publicitar este realizata de catre persoana care da un anunt sau de catre serviciul publicitar mobil. Prestarea mesajelor publicitare include transmiterea preliminara abonatilor comunicatiei mobile a mesajului SMS cu conditiile de conectare la serviciul publicitar mobil, care include, de asemenea, codul de conectare la serviciul publicitar mobil si codurile rubricilor mesajelor publicitare, conectarea la serviciul publicitar mobil, inregistrarea utilizatorului dupa numarul telefonului mobil, introducerea lui in baza de date a utilizatorilor impreuna cu informatia despre codurile selectate ale rubricilor mesajelor publicitare, codificarea mesajului publicitar prin codul de raspuns, transmiterea mesajului codificat utilizatorului, transmiterea de catre utilizator serviciului publicitar mobil a codului de raspuns, transmiterea utilizatorului a informatiei despre oferirea bonusului. Inregistrarea utilizatorului serviciului publicitar mobil se realizeaza dupa numarul telefonului mobil si codurile rubricilor publicitare comandate. Drept cod de raspuns serveste un set aleatoriu irepetabil de litere si cifre, care permite excluderea obtinerii repetate a bonusului pentru raspunsul la unul si acelasi mesaj publicitar. Rezultatul inventiei consta in prestarea operativa a serviciilor publicitare, largirea cercului de persoane care dau anunturi, publicitatea cu adresa, sporirea activitatii utilizatorilor serviciului publicitar mobil, protectiei serviciului publicitar mobil si eficientei serviciilor publicitare.The invention relates to the procedures for the provision of services through the means of mobile communication, in particular, the advertising services. The process of rendering the advertising services with the use of the mobile communication includes the creation on the mobile phone of the person giving an announcement of an advertising message, its coding according to the advertising field, the transmission of the advertising message in the database of advertising messages of the mobile communication operator's server, processing the message, transmitting it to the mobile phone of the user of the advertising service through SMS / MMS messages, then removing it from the database. The creation of the advertising message is carried out by the person giving an ad or by the mobile advertising service. The provision of advertising messages includes the preliminary transmission of the subscribers of the mobile communication of the SMS message with the conditions of connection to the mobile advertising service, which also includes the code of connection to the mobile advertising service and the codes of the boxes of the advertising messages, the connection to the mobile advertising service, the registration of the user by the number mobile phone, entering it in the users database together with the information about the selected codes of the advertising message fields, encoding the advertising message by the response code, transmitting the coded message to the user, transmitting by the user to the mobile advertising service the response code, sending the user information about offering the bonus. The registration of the user of the mobile advertising service is made according to the mobile phone number and the codes of the ordered advertising boxes. As an answer code it serves a random set of letters and numbers, which allows the exclusion of the repeated obtaining of the bonus for the answer to one and the same advertising message. The result of the invention consists in the operative provision of the advertising services, the widening of the circle of people giving announcements, the advertising with the address, the increase of the activity of the users of the mobile advertising service, the protection of the mobile advertising service and the efficiency of the advertising services.