KR20240041484A - System of common advertisement service with CSR and operating method thereof - Google Patents

Abstract

The present invention provides joint advertising through corporate social responsibility that allows startup companies or small business owners, who have a relatively difficult time spending large amounts of money, to use advertising but use corporate social responsibility (CSR) to use excellent advertising services at a very low cost. It concerns the system and its operation method, and establishes a joint advertising sponsorship service that includes the category, participation conditions, and application limitation period of joint advertising, which is a condition of sponsoring a portion of corporate management profits as joint advertising production costs in accordance with corporate social responsibility. Advertising sponsor server that presents and requests open recruitment of applicants; Connect to the advertising sponsorship company's server via a multi-channel public communication network, and through the corresponding request signal, the contents of the joint advertising sponsorship service, including the joint advertising category, participation conditions, and application limitation period, are disclosed online on the Internet to receive applications for joint advertising. Bridge Union Server, which is equipped with specialized function modules for each part for production and outputs an advertisement posting request signal for the final joint advertising message upon request from the advertising sponsoring company server; Start-up companies or startup companies that connect to the Bridge Union server via a multi-channel public communication network, search for information on publicly available joint advertising sponsorship services and apply for applications, and find it relatively difficult to spend sufficient costs due to the characteristics of including an advertising participation application server with developed products. Small business owners use corporate social responsibility (CSR) to receive support for advertising costs and easily use highly specialized advertisements, and by providing such advertisements, companies have the effect of improving their corporate image and achieving their management goals of fulfilling social responsibilities. .

Description

System of common advertisement service with CSR and operating method thereof}

The present invention relates to a system for providing joint advertising based on corporate social responsibility and a method of operating the same. More specifically, the present invention relates to a system for providing joint advertising based on corporate social responsibility and a method of operating the same. More specifically, the present invention relates to a system for providing joint advertising through corporate social responsibility (CSR). It is about a joint advertising provision system and its operation method based on corporate social responsibility that allows users to use excellent advertising services at a low cost.

In general, companies or merchants use advertisements for economic purposes, that is, to promote sales of their products, services, etc., regardless of business size. Advertisements include flyers, newspaper advertisements, radio broadcast advertisements, and TV broadcast advertisements. There are other methods, such as using channels that many people are interested in.

Advertising is an intentional activity that widely disseminates information about products such as goods, services, services, etc. to the relevant consumers, and involves the participation of experts in specialized fields such as planning, production, image selection, media selection, illustration and video selection, etc. It is a comprehensive art and technology field that must be progressed and requires relatively large amounts of money, time, and manpower.

Meanwhile, recently, as the number of online Internet users has increased, advertising activities through Internet sites have been actively conducted. However, the advertising process and the cost and time required are relatively high and require a lot of effort and effort online as well as offline. It usually takes time.

Therefore, there is a need to develop technology to produce and advertise quality advertisements while reducing advertising costs. As a prior art that partially solves this need, there is a ‘joint advertising service method and device by providing news content in the RS method’ under Korean Patent Registration No. 10-0983425 (September 14, 2010).

Figure 1 is a functional configuration diagram of a joint advertising service device according to an embodiment of the prior art.

Hereinafter, when described in detail with reference to the attached drawings, a content providing server 100, a joint advertising service device 200, a DNS (Domain Name System) server 300, an advertising agency server 400, and a domain statistics server 500. Includes.

The content providing server 100 provides each content service such as news or newspaper, the DNS server 300 maps each content providing server 100, and the joint advertising service device 200 operates as a virtual viewer. Various contents provided from the content providing server 100 are directly displayed using a separate client module.

The joint advertising service device 200 includes an address collection unit that collects the URL (Uniform Resource Locator) address of the content providing server 100, and a mapping unit that maps the collected URL address to the server IP through the DNS server 300. A content information receiving unit that receives content information from the content providing server 100, a keyword information receiving unit that receives specific keyword information from a user terminal, a display unit that displays content information corresponding to the received keyword information, and a display unit that displays content information corresponding to the received keyword information and converts the content information into keyword information. Alternatively, the configuration includes a sorting unit that sorts by content providing server 100 and an advertising information receiving unit that receives advertising information from the advertising agency server 400.

The prior art has the advantage of easily providing content information in the RSS (Rich Site Summary) method using the DNS server 300, easy program installation, and creating a new advertising area through the competitiveness of providing news or newspaper content information in real time. there is.

However, the prior art still has the problem that relatively small merchants or companies cannot easily use advertising services that require a lot of money, professional manpower, and time, and that each company cannot produce unique advertisements and provide them to prospective consumers. Remains.

Therefore, there is a need to develop technology that allows startups or small business owners, who lack professional manpower for advertising and cannot sufficiently spend money and time, to easily use advertising.

Republic of Korea Patent Registration No. 10-0983425 (September 14, 2010) ‘Joint advertising service method and device by providing news content in RS type’

The present invention, which was devised to solve the problems and necessities of the prior art as described above, allows startup companies or small business owners, who have relatively difficulty in spending sufficient costs, to receive advertising costs supported by Corporate Social Responsibility (CSR) and easily use highly specialized advertising. , one of the purposes pursued by the company is to provide a joint advertisement provision system and operation method based on corporate social responsibility that achieves the management goal of fulfilling social responsibility while enhancing the corporate image through the provision of such advertisements.

The joint advertising service provision system based on corporate social responsibility of the present invention, designed to achieve the above objectives, provides categories and participation in joint advertising under the condition of sponsoring a portion of corporate management profits as joint advertising production costs based on corporate social responsibility. An advertising sponsorship company server (100) that sets and presents a joint advertising sponsorship service including conditions and application limitation period and requests open recruitment of applicants; The advertising sponsorship company server (100) is connected to the advertising sponsorship company server (100) via the multi-channel public communication network (200), and the contents of the joint advertising sponsorship service, including the joint advertising category, participation conditions, and application limitation period, are disclosed online on the Internet by the corresponding request signal. A bridge union server (300) that receives application applications, has specialized function modules for each section for joint advertisement production, and outputs an advertisement posting request signal for the joint advertisement message finalized at the request of the advertisement sponsor company server (100); An advertising participation application server (400) that connects to the Bridge Union server (300) via a multi-channel public communication network (200), searches the publicly available joint advertising sponsorship service contents, applies for applications, and holds developed products; may include.

an advertisement posting medium (500) that connects to the bridge union server (300) via the multi-channel public communication network (200) and posts a joint advertisement message as an advertisement on a designated medium for a given period of time in response to a corresponding advertisement posting request signal; It may further include.

The advertising sponsorship company server 100 monitors each functional unit provided in the advertising sponsorship company server 100 by internally recorded and installed programs and data, outputs respective control signals, and directly receives external control command signals. Advertising sponsor central control unit (110); A joint advertising cost calculation setting unit (120) that connects to the advertising sponsor central control unit (110) and calculates, records, manages, and presents the cumulative amount of joint advertising participation costs according to corporate social responsibility based on the corresponding control signal; A joint advertising category setting unit (130) that connects to the advertising sponsoring company central control unit (110) and sets, records, manages, and presents categories that are promotional fields of joint advertising based on the corresponding control signal; Access the advertising sponsor company central control unit 110 and record the corporate image promotional message inserted as a banner in the joint advertisement by the corresponding control signal, participation conditions including insertion location and size, and information including the posting time of the joint advertisement. A joint advertising participation condition setting unit (140) that manages and presents; A joint advertisement application period setting unit (150) that connects to the advertising sponsor company central control unit (110) and records, manages and presents information on the application limitation period and selection target product information for applying for joint advertisements according to the corresponding control signal; A joint advertisement analysis approval setting unit (160) that connects to the advertising sponsor company central control unit (110), analyzes the joint advertisement application information submitted by the corresponding control signal, and selects and approves those that satisfy the recorded conditions in order of reception priority. ; Connect to the advertising sponsor company central control unit 110 and encrypt the information output and transmitted from the advertising sponsor company server 100 by the corresponding control signal into a joint advertising packet frame 600 and send it to the joint advertising packet frame 600. An advertising sponsor packet frame encryption/decryption unit 170 that decrypts the received information; Advertising sponsor company multi-channel communication that connects to the advertising sponsor company central control unit 110 and communicates by simultaneously activating Wi-Fi, Bluetooth, code division multiple access, LAN, and TRS channels using the corresponding control signal. module 180; may include.

The bridge union server 300 monitors each functional unit provided in the bridge union server 300 by internally recorded and installed programs and data, outputs corresponding control signals, and directly receives external control command signals. Intensive Management Department (310); Connect to the Bridge Union centralized management unit 310 and arrange by reducing and enlarging the joint advertisement content including the information requested from the advertisement sponsor company server 100 and the advertisement participation application server 400 according to the corresponding control signal. and the Joint Advertising Planning Module Department (320), which directs, edits, manages, and presents records; A joint advertising illustration module unit (330) that connects to the Bridge Union centralized management unit (310) and searches for, secures, edits, records, manages, and presents illustrations and photos included in the joint advertisement from the Internet by the corresponding control signal; A joint advertising image module unit 340 that connects to the Bridge Union centralized management unit 310 and searches for, secures, edits, records, manages, and presents still images included in the joint advertisement from the Internet according to the corresponding control signal; A joint advertising video module unit 350 that connects to the Bridge Union centralized management unit 310 and searches for, secures, edits, records, manages, and presents video images included in the joint advertisement from the Internet by the corresponding control signal; Connects to the Bridge Union centralized management unit 310 and synthesizes one or more selected ones from among the secured and filmed illustrations, photographs, still images, and video images by the corresponding control signal and produces a joint advertising message. Joint advertising production module department (360) that manages and presents records; A joint advertising media module unit 370 that connects to the Bridge Union centralized management unit 310 and searches for, secures, records, manages and presents media on which the joint advertising message will be posted from the Internet according to the corresponding control signal; A bridge union packet frame that connects to the bridge union centralized management unit 310 and encrypts the information output and transmitted from the bridge union server 300 by the corresponding control signal into an advertising packet frame and decrypts the information received in the advertising packet frame. Encryption/decryption module unit 380; A Bridge Union multi-channel communication module ( 390); may include.

The advertising sponsor multi-channel communication module 180 or the bridge union multi-channel communication module 390 includes a Wi-Fi communication unit 181 that occupies a Wi-Fi communication channel and connects to a designated counterpart to communicate in the Wi-Fi format; A Bluetooth communication unit 182 that occupies a Bluetooth communication channel, connects to a designated counterpart, and communicates using Bluetooth; A code division multiple access communication unit 183 that occupies a communication channel of the code division multiple access method and connects to a designated counterpart to communicate in the code division multiple access method; A LAN-type communication unit 184 that occupies a LAN-type communication channel, connects to a designated counterpart, and communicates in a LAN-type communication unit; A TRS communication unit 185 that occupies the TRS communication channel, connects to a designated counterpart, and communicates in the TRS mode; Programs and data recorded and installed are connected to the Wi-Fi communication unit 181, the Bluetooth communication unit 182, the code division multiple access communication unit 183, the LAN communication unit 184, and the TRS communication unit 185, respectively. A multi-channel communication centralized control unit 186 that monitors, outputs respective control signals, and inputs external control command signals; may include.

The operation method of the joint advertising service provision system according to corporate social responsibility of the present invention, devised to achieve the above objectives, includes an advertising sponsor server, a multi-channel public communication network, a bridge union server, an advertising participation application server, and an advertising delivery medium. In the method of operating a joint advertising service provision system based on corporate social responsibility, the advertising sponsor server decides to participate in the joint advertising service based on corporate social responsibility, secures advertising technology through the Bridge Union server, and Preparatory process for completing product development through the advertising participation application server; A reception process of setting conditions including a category of joint advertisement to be sponsored by the advertisement sponsor company server in the preparation process and requesting the Bridge Union server to disclose the joint advertisement service and receive an application for application; If it is determined that the application for the advertisement participation application server has been received by the advertising sponsor company server in the above application process, a selection process of negotiating terms and conditions with the advertising participation application server that participated in the application and selecting the sponsor; A draft production process of engaging the advertising participation application server and Bridge Union server selected by the advertising sponsor server in the above selection process to hold a meeting for joint advertisement production and producing a draft of the joint advertisement by the Bridge Union server; An advertising process in which, when the advertising draft is approved by the advertising sponsor company server and the advertising participation application server in the draft production process, the bridge union server requests the advertising media to post a joint advertisement and posts the advertisement in the selected media; may include.

The present invention, configured as described above, allows startup companies or small business owners, who have relatively difficulty in spending sufficient costs, to receive support for advertising costs using corporate social responsibility (CSR) and conveniently produce highly professional advertisements, and companies provide such advertisements. It has the advantage of achieving the management goal of fulfilling social responsibilities while enhancing the corporate image.

1 is a functional configuration diagram of a joint advertising service device according to an embodiment of the prior art;
Figure 2 is an overall functional configuration diagram of a joint advertising service provision system based on corporate social responsibility according to an embodiment of the present invention;
Figure 3 is a detailed functional configuration diagram of an advertising sponsor server according to an embodiment of the present invention;
Figure 4 is a detailed functional configuration diagram of a bridge union server according to an embodiment of the present invention;
Figure 5 is a detailed functional configuration diagram of a multi-channel communication module according to an embodiment of the present invention;
Figure 6 is a configuration diagram of a joint advertising packet frame according to an embodiment of the present invention;
Figure 7 is a flowchart of a method of operating a joint advertising service provision system based on corporate social responsibility according to an embodiment of the present invention;
Figure 8 is an illustration of the signal flow of a joint advertising service provision system based on corporate social responsibility according to an embodiment of the present invention;
and
Figure 9 is a diagram illustrating a method of inserting a sponsor advertisement as a condition agreement for providing a joint advertising service based on corporate social responsibility according to an embodiment of the present invention.

Since the present invention can be modified in various ways and can have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all transformations, equivalents, and substitutes included in the spirit and technical scope of the present invention. In describing the present invention, if it is determined that a detailed description of related known technologies may obscure the gist of the present invention, the detailed description will be omitted.

Corporate Social Responsibility (CSR) is a type of management strategy that refers to corporate social responsibility, and social responsibility generally refers to a company's ethical and charitable responsibilities.

Corporate Social Responsibility (CSR) is 'the integration of activities to fulfill a company's social responsibilities into its management'. From the company's perspective, the company voluntarily returns part of its profits to society and at the same time provides information on governance. Disclosed according to established guidelines.

Corporate Social Responsibility (CSR) is divided into strategic and lofty concepts. The strategic concept is a management strategic concept that helps with competitive advantage through employee welfare and environmental protection certification, and the lofty concept is donation or volunteering. It is a management strategic concept that enhances the company's image through activities. In other words, from the perspective of a corporate social enterprise, the goal of a company is to increase the satisfaction of all stakeholders, including employees, shareholders, local communities, and the government.

Sustainable management (ESG: Environmental Responsibility, Social Responsibility and Corporate Governance) is an indicator that evaluates a company's social contribution, environmental preservation, and clean corporate governance from the investor's perspective, and like corporate social responsibility (CSR), it is an indicator of image reform in funds. It is a promotional element put forward for , and many funds that promote sustainable management (ESG) generally invest in companies with better performance than companies that fulfill their social responsibilities.

Figure 2 is an overall functional configuration diagram of a joint advertising service provision system based on corporate social responsibility according to an embodiment of the present invention, and Figure 3 is a detailed functional configuration diagram of an advertising sponsor company server according to an embodiment of the present invention. , Figure 4 is a detailed functional configuration diagram of a bridge union server according to an embodiment of the present invention, Figure 5 is a detailed functional configuration diagram of a multi-channel communication module according to an embodiment of the present invention, and Figure 6 is This is a configuration diagram of a joint advertising packet frame according to an embodiment of the present invention.

Hereinafter, the configuration of the joint advertising service provision system 90 based on corporate social responsibility according to an embodiment of the present invention will be described in detail with reference to all the attached drawings, including the advertising sponsor server 100 and the multi-channel public communication network 200. ) and a bridge union server (300), an advertising participation application server (400), an advertising delivery medium (500), and a joint advertising packet frame (600).

The advertising sponsorship company server (100) provides a joint advertising sponsorship service that includes the category, participation conditions, and application limitation period of the joint advertisement, which is a condition of sponsoring a portion of the company's management profits as joint advertisement production costs in accordance with corporate social responsibility (CSR). Set and present it and request open recruitment of applicants.

The advertising sponsor company server 100 includes an advertising sponsor company central control unit 110, a joint advertising cost calculation setting unit 120, a joint advertising category setting unit 130, a joint advertising participation condition setting unit 140, and a joint advertising application period. It is configured to include a setting unit 150, a joint advertising analysis approval setting unit 160, an advertising sponsor company packet frame encryption/decryption unit 170, and an advertising sponsor company multi-channel communication module 180.

The advertising sponsoring company central control unit 110 monitors each functional unit provided in the advertising sponsoring company server 100 using recorded and installed programs (operational programs, apps) and data (operational data, parameters) and sends the corresponding control signals to each function. It outputs and directly receives external control command signals.

The control command input to the advertising sponsor company central control unit 110 can also be input through the advertising sponsor company multi-channel communication module 180, and if necessary, other data including update program and update data are input and stored in the corresponding area. Records can be managed in an updated state.

The joint advertising cost calculation setting unit 120 connects to the advertising sponsor central control unit 110 and calculates, records, manages, and presents the cumulative amount of joint advertising participation costs due to corporate social responsibility based on the corresponding control signal. The joint advertising cost calculation setting unit 120 records and manages the limited maximum limit amount of the joint advertising participation cost, and when the cumulative amount approaches the maximum limit amount, it virtually calculates the expected cumulative amount to reduce the number of applicants on the advertising participation application server. You can.

The joint advertisement category setting unit 130 connects to the advertising sponsor central control unit 110 and sets, records, manages, and presents the promotional field category of the joint advertisement based on the corresponding control signal. Categories are divided into products, and in one embodiment, generally known products, services, such as home appliances, sports clothing, formal clothing, vehicles, food, general service field, professional technology service field, exercise category, cosmetics, etc. It is one or more than one selected from among the service fields, and it is natural that a category that is good for improving and promoting the image of the company is selected.

The joint advertisement participation condition setting unit 140 connects to the advertising sponsor company central control unit 110 and sets the joint advertisement and the participation conditions including the corporate image promotional message inserted as a banner in the joint advertisement and the insertion position and size by the corresponding control signal. Records, manages and presents information including posting time.

The joint advertisement application period setting unit 150 connects to the advertising sponsor company central control unit 110 and records, manages, and presents application limitation period information and selection target product information for joint advertisement applications by the corresponding control signal.

The joint advertising analysis approval setting unit 160 connects to the advertising sponsor company central control unit 110, analyzes the joint advertising application information submitted by the corresponding control signal, and selects and approves those that satisfy the recorded conditions in priority order. .

The advertising sponsorship company packet frame encryption and decryption unit 170 connects to the advertising sponsoring company central control unit 110 and converts the information output and transmitted from the advertising sponsoring company server 100 by the corresponding control signal into a joint advertising packet frame 600. Encrypts and decrypts the information received in the joint advertising packet frame (600).

The advertising sponsor company multi-channel communication module 180 connects to the advertising sponsor company central control unit 110 and uses the corresponding control signal to communicate with Wi-Fi, Bluetooth, Code Division Multiple Access (CDMA), LAN, and TRS channels. Communicate by activating each simultaneously.

Since the communication technologies of Wi-Fi, Bluetooth, Code Division Multiple Access (CDMA), LAN, and TRS are already well known, further detailed descriptions will be omitted below.

The multi-channel public communication network 200 includes a communication unit (WiFi-C) having a Wi-Fi communication channel and a corresponding switching function unit (WiFi-S), a communication unit (BT-C) having a Bluetooth communication channel and the corresponding switching function unit. (BT-S), a communication unit (CDMA-C) having a code division multiple access (CDMA) communication channel, a corresponding switching function unit (CDMA-S), and a communication unit (LAN-) having a LAN communication channel. C) and the corresponding switching function unit (LAN-S), and a communication unit (TRS-C) and a corresponding switching function unit (TRS-S) equipped with a TRS type communication channel, respectively, are activated and operated at the same time and request Each communication path with the other party is connected at the same time, and when it is confirmed that communication is terminated, the corresponding communication path is blocked or closed.

The Bridge Union server (300) connects to the advertising sponsor server (100) via the multi-channel public communication network (200) and provides the joint advertising sponsorship service contents including the category, participation conditions, and application limitation period of the joint advertising by the corresponding request signal. Application applications are accepted by making public on the Internet online, and each section is equipped with a specialized function module or module unit for joint advertisement production, and the advertisement of the joint advertisement message finally created at the request of the advertisement sponsor company server (100) is posted. Outputs a request signal to the medium.

The Bridge Union server 300 includes a Bridge Union centralized management unit 310, a joint advertising planning module unit 320, a joint advertising illustration module unit 330, a joint advertising image module unit 340, and a joint advertising video module unit 350. It is composed of a joint advertising production module unit 360, a joint advertising media module unit 370, a bridge union packet frame encryption and decoding module unit 380, and a bridge union multi-channel communication module 390.

The Bridge Union centralized management unit 310 monitors each functional unit provided in the Bridge Union server 300 using recorded and installed programs (operational programs, apps) and data (operational data, parameters) and outputs corresponding control signals, respectively. It receives external control command signals directly.

The Bridge Union centralized management unit 310 may receive external control command signals, update programs, and update data through the Bridge Union multi-channel communication module 390.

The joint advertising planning module unit 320 connects to the Bridge Union centralized management unit 310 and provides joint advertising content including information requested from the advertising sponsor server 100 and the advertising participation application server 400 by the corresponding control signal. By reducing and enlarging, arranging and directing, revising and managing records, and presenting.

The joint advertisement illustration module unit 330 connects to the Bridge Union centralized management unit 310 and searches, secures, edits, records, manages, and presents illustrations and photos included in the joint advertisement from the Internet by the corresponding control signal.

The joint advertising image module unit 340 connects to the Bridge Union centralized management unit 310 and searches for, secures, edits, records, manages and presents still images (still video images) included in the joint advertisement from the Internet by the corresponding control signal. .

The joint advertisement video module unit 350 connects to the Bridge Union centralized management unit 310 and searches for, secures, edits, records, manages, and presents video images included in the joint advertisement from the Internet by the corresponding control signal.

The joint advertising production module unit 360 is connected to the Bridge Union centralized management unit 310 and uses the corresponding control signal to produce one or more of the secured and captured illustrations, photographs, still images, and video images. It is synthesized, produced into joint advertising messages, and records are managed and presented.

The joint advertising media module unit 370 is connected to the Bridge Union centralized management unit 310 and searches for, secures, records, manages, and presents media on which the joint advertising message will be displayed from the Internet by the corresponding control signal.

The Bridge Union packet frame encryption and decryption module unit 380 is connected to the Bridge Union centralized management unit 310 and encrypts the information output and transmitted from the Bridge Union server 300 into a joint advertising packet frame 600 by the corresponding control signal. and decrypts the information received through the joint advertising packet frame 600.

The Bridge Union multi-channel communication module 390 connects to the Bridge Union centralized management unit 310 and simultaneously activates the Wi-Fi method, Bluetooth method, code division multiple access method, LAN method, and TRS method channels by the corresponding control signal. communicate.

Since the advertising sponsor multi-channel communication module 180 and the bridge union multi-channel communication module 390 have the same configuration and perform the same function, the description will be based on the advertising sponsor multi-channel communication module 180.

The advertising sponsor's multi-channel communication module (180) includes a Wi-Fi communication unit (181), a Bluetooth communication unit (182), a code division multiple access communication unit (183), a LAN communication unit (184), a TRS communication unit (185), and It is configured to include a multi-channel communication centralized control unit 186.

The Wi-Fi communication unit 181 occupies a Wi-Fi communication channel and connects to a designated counterpart to communicate using the Wi-Fi mode.

The Bluetooth communication unit 182 occupies a Bluetooth (BT: bluetooth) communication channel, connects to a designated counterpart, and communicates using the Bluetooth method.

The code division multiple access communication unit 183 occupies a code division multiple access (CDMA) communication channel and connects to a designated counterpart to communicate using the code division multiple access (CDMA) communication channel.

The LAN-type communication unit 184 occupies a LAN-type communication channel and connects to a designated counterpart to communicate in the LAN-type.

The TRS communication unit 185 occupies a TRS communication channel and connects to a designated counterpart to communicate in the TRS mode.

The multi-channel communication centralized control unit 186 is connected to the Wi-Fi communication unit 181, the Bluetooth communication unit 182, the code division multiple access communication unit 183, the LAN communication unit 184, and the TRS communication unit 185, respectively. It monitors internally recorded and installed programs and data, outputs the corresponding control signals, and inputs external control commands, programs (apps), and data signals.

The advertising participation application server 400 connects to the Bridge Union server 300 via the multi-channel public communication network 200, searches the publicly available joint advertising sponsorship service contents, applies for application, and selects one or more products that have been developed or will be developed. Hold.

It is quite natural that the advertising participation application server 400 has the same configuration as the advertising sponsor company multi-channel communication module 180 and is equipped with an advertising participation application server multi-channel communication module 410 that performs the same function. Again, redundant explanation will be omitted.

The advertisement posting medium 500 connects to the bridge union server 300 via the multi-channel public communication network 200 and posts the joint advertisement message as an advertisement on the designated media for a given period of time according to the advertisement posting request signal. Here, the designated media includes designated sites on the Internet, portal sites, personal sites, YouTube, newspapers, radio broadcast media, TV broadcast media, and magazine media, and it is natural that more commonly known media are included.

The joint advertising packet frame 600 consists of 7 data field areas, including an overhead (OVHD) data field area 610, a first packet frame data field area 620, and a second packet frame data field area. Packet frame data field area 630, third packet frame data field area 640, spare data field area 650, error check data field area 660, end head (ENHD: end head) data field area 670 ) is a composition that includes.

In the joint advertising packet frame 600, 1 digital word is made up of 10 digital bytes, and 1 digital byte is made up of 10 digital bits, but if necessary, It is very natural that each number can be added or subtracted by . Configuring in this way prevents hacking by unfair third parties and thus prevents damage, misuse, and modification of recorded information.

In other words, the reason why the number of words constituting each field of the joint advertising packet frame 600, the number of bytes constituting each word, and the number of bits constituting each byte are different from the general configuration is that an unjustified third party does not allow permission. It has the advantage of preventing problems such as abusing valuable information or damaging the information (data) through hacking.

The overhead (OVHD) data field area 610 consists of 10 words, starting point location information where digital data recording of the joint advertising packet frame 600 begins, and data in one separated file unit. Among the plurality of packet unit frames constituting the joint advertising packet frame 600 by or by file unit of a specific title, the corresponding sequence (serial) number, the number of bits of digital data recorded in the corresponding packet unit frame, and the joint advertising packet frame The source address information where 600 is first sent, the corresponding transit address information of all nodes passing through during the transmission of the joint advertising packet frame 600, destination address information, and information on whether or not to retransmit are recorded.

The first packet frame data field area 620 consists of 30 words, and data divided into one unit file is recorded and stored with the creation date and time and author information linked. Here, data refers to data or information to be transmitted, and the same applies hereinafter.

The second packet frame data field area 630 consists of 30 words, and data divided into one unit file is recorded and stored with the creation date and author information linked, respectively, in the first packet frame data field area 620. Data identical to the data recorded in is duplicated and stored.

The third packet frame data field area 640 consists of 30 words, and is inserted into the first packet frame data field area 620 and the second packet frame data field area 630 by the corresponding control signal of the program being activated and operated. The average value of each recorded data is calculated and stored.

The spare data field area 650 consists of 30 words, and the program that is activated and operated for the horizontal centrifugation packet frame is recorded and stored, and a portion of the area (up to 80% of the area) that is not used by the corresponding control signal is stored. It is occupied and used as a buffer operating memory area, and data information that is not separately defined but needs to be recorded is recorded and stored.

The check data field area 660 consists of 10 words, and the address information of the current location is confirmed by the corresponding control signal of the activated program, and the overhead (OVHD) data field area 610 is searched to obtain the source address information. , and search the end head (ENHD) data field area 670 to check the destination address information to determine whether the address information of the current location is the same as the source address information or the destination address information.

If the check data field area 660 determines that the address information of the current location is the same as the source address information by the corresponding control signal of the activated program, the first packet frame data field area 620 and the second packet frame data field area The average value of each data recorded in 630 is calculated and recorded in the third packet frame data field area 640.

Meanwhile, the check data field area 660 is divided into the first packet frame data field area 620 and the second packet frame data when it is determined that the address information of the current location is the same as the destination address information by the corresponding control signal of the activated program. The data recorded in each field area 630 is checked for errors using the well-known CRC (cyclic redundancy check) check method and Hamming code processing method, and the checked errors are recovered, that is, the transmission error occurred. In this case, after recovering the transmission error, the final data of each field and the data recorded in the third packet frame data field area 640 are compared, and if they are not the same, the end head (ENHD) data field area ( 670), a signal (information) requesting retransmission is requested to be recorded.

The end head (ENHD) data field area 670 consists of 10 words, the end point location information where the entire data recording of the joint advertisement packet frame 600 ends, and the entire joint advertisement packet constituting the file unit. Among the multiple unit frames of the frame 600, the corresponding sequence (serial) number is recorded to be the same as the overhead (OVHD). Information on the departure and arrival times at each dispatch, transit, and destination is included, as well as a signal (information) on whether retransmission is requested by an activated program in the error check data field area 660 or a corresponding control signal from the smart checkerboard control unit 1050. It is recorded.

If the configuration status of each field of the joint advertising packet frame 600 is not known, it is very or extremely difficult to read or decode the embedded information. Therefore, the embedded information data can be protected very efficiently from unauthorized parties.

Figure 7 is a flowchart of a method of operating a joint advertising service provision system based on corporate social responsibility according to an embodiment of the present invention, and Figure 8 is a flowchart of a joint advertising service provision system based on corporate social responsibility according to an embodiment of the present invention. is a signal flow explanation diagram, and Figure 9 is an illustration of a method of inserting a sponsor advertisement as a condition agreement for providing a joint advertising service according to corporate social responsibility according to an embodiment of the present invention.

Below, referring to all the attached drawings, the operation method of the joint advertising service provision system based on corporate social responsibility will be described in detail, including the advertising sponsor server, multi-channel public communication network, bridge union server, advertising participation application server, and advertising distribution media. The operation method of the joint advertising service provision system based on corporate social responsibility includes the preparation process, reception process, selection process, drafting process, and advertising process.

The preparation process involves deciding to participate in a joint advertising service based on corporate social responsibility through the advertising sponsor server, securing advertising technology through the Bridge Union server, and completing product development through the advertising participation application server (S110, ST102). , ST104, ST106).

In the application process, conditions including the category of the joint advertisement to be sponsored are set by the advertisement sponsor company server (S120), and a request is made to the Bridge Union server to disclose the joint advertisement service and receive the application (S130, ST108, SR110, ST112).

In the selection process, when it is determined that the application for the advertisement participation application server has been received by the advertising sponsor company server (S140), conditions are discussed with the advertising participation application server that participated in the application and the sponsor is selected (S150, ST114).

Negotiation of conditions includes placing an advertisement for improving the image of the sponsor (advertising sponsor company server) by inserting it into a part of the joint advertisement, such as a banner, or placing it in one of the starting, middle, and end locations of the joint advertisement, or one or more selected locations. It includes conditional agreements such as displaying advertisements for a specified time at a location, at one time, at one time selected from the range of 1 to 5 seconds, or at more than one time value.

The draft production process involves the advertising participation application server and Bridge Union server selected by the advertising sponsor server, conducting a meeting to produce a joint advertisement (S160, ST116, ST118), and drafting the joint advertisement by the Bridge Union server. Produced (S170, ST120).

In the advertising process, when the advertising draft is approved by the advertising sponsor server and the advertising participation application server (S180, ST122, ST124), the Bridge Union server requests the advertising media to post a joint advertisement and places the advertisement in the selected media. (S190, ST130, ST132).

In this configuration, startup companies or small business owners, who have difficulty spending enough money, use corporate social responsibility (CSR) to receive support for advertising costs and produce highly professional advertisements, and the company raises its corporate image and social responsibility by providing these advertisements. It has the advantage of achieving the management goal of fulfilling responsibilities.

Although the present invention has been described in detail with respect to the disclosed embodiments above, it is clear to those skilled in the art that various changes and modifications are possible within the technical scope of the present invention, and it is natural that such changes and modifications fall within the scope of the appended patent claims.

90: Joint advertising service provision system based on corporate social responsibility
100 ; Advertising sponsoring company server 110: Advertising sponsoring company central control unit
120: Joint advertising cost calculation setting unit 130: Joint advertising category setting unit
140: Joint advertisement participation condition setting unit 150: Joint advertisement application period setting unit
160: Joint advertising analysis approval setting unit 170: Advertising sponsor packet frame encryption and decryption unit
180: Advertising sponsor multi-channel communication module
181: Wi-Fi communication department 182: Bluetooth communication department
183: Code division multiple access communication unit 184: LAN communication unit
185: TRS communication unit 186: Multi-channel communication centralized control unit
200: Multi-channel public communication network 300: Bridge Union Server
310: Bridge Union Intensive Management Department 320: Joint Advertising Planning Module Department
330: Joint advertising illustration module unit 340: Joint advertising image module unit
350: Joint advertising video module department 360: Joint advertising production module department
370: Joint advertising media module department
380: Bridge union packet frame encryption/decryption module unit
390: Bridge Union multi-channel communication module 400: Advertisement participation application server
500: Advertisement delivery medium 600: Joint advertisement packet frame

Claims (6)

We set up and present a joint advertising sponsorship service that includes the category, participation conditions, and application limitation period of the joint advertisement, which is a condition of sponsoring a portion of the corporate management profits as the production cost of the joint advertisement in accordance with corporate social responsibility, and request open recruitment of applicants. Advertising sponsor server (100);
The advertising sponsorship company server (100) is connected to the advertising sponsorship company server (100) via the multi-channel public communication network (200), and the contents of the joint advertising sponsorship service, including the joint advertising category, participation conditions, and application limitation period, are disclosed online on the Internet by the corresponding request signal. A bridge union server (300) that receives application applications, has specialized function modules for each section for joint advertisement production, and outputs an advertisement posting request signal for the joint advertisement message finalized at the request of the advertisement sponsor company server (100);
An advertising participation application server (400) that connects to the Bridge Union server (300) via a multi-channel public communication network (200), searches the publicly available joint advertising sponsorship service contents, applies for applications, and holds developed products; A joint advertising service provision system based on corporate social responsibility, including.
According to claim 1,
an advertisement posting medium (500) that connects to the bridge union server (300) via the multi-channel public communication network (200) and posts a joint advertisement message as an advertisement on a designated medium for a given period of time in response to a corresponding advertisement posting request signal; A joint advertising service provision system based on corporate social responsibility that further includes.
According to claim 2,
The advertising sponsor server (100) is
an advertising sponsoring company central control unit (110) that monitors each functional unit provided in the advertising sponsoring company server (100) using internally recorded and installed programs and data, outputs respective control signals, and directly receives external control command signals;
A joint advertising cost calculation setting unit (120) that connects to the advertising sponsor central control unit (110) and calculates, records, manages, and presents the cumulative amount of joint advertising participation costs according to corporate social responsibility based on the corresponding control signal;
A joint advertising category setting unit (130) that connects to the advertising sponsoring company central control unit (110) and sets, records, manages, and presents categories that are promotional fields of joint advertising based on the corresponding control signal;
Access the advertising sponsor company central control unit 110 and record the corporate image promotional message inserted as a banner in the joint advertisement by the corresponding control signal, participation conditions including insertion location and size, and information including the posting time of the joint advertisement. A joint advertising participation condition setting unit (140) that manages and presents;
A joint advertisement application period setting unit (150) that connects to the advertising sponsor company central control unit (110) and records, manages and presents information on the application limitation period and selection target product information for applying for joint advertisements according to the corresponding control signal;
A joint advertisement analysis approval setting unit (160) that connects to the advertising sponsor company central control unit (110), analyzes the joint advertisement application information submitted by the corresponding control signal, and selects and approves those that satisfy the recorded conditions in order of reception priority. ;
Connect to the advertising sponsor company central control unit 110 and encrypt the information output and transmitted from the advertising sponsor company server 100 by the corresponding control signal into a joint advertising packet frame 600 and send it to the joint advertising packet frame 600. An advertising sponsor packet frame encryption/decryption unit 170 that decrypts the received information;
Advertising sponsor company multi-channel communication that connects to the advertising sponsor company central control unit 110 and communicates by simultaneously activating Wi-Fi, Bluetooth, code division multiple access, LAN, and TRS channels using the corresponding control signal. module 180; A joint advertising service provision system based on corporate social responsibility, including.
According to claim 3,
The bridge union server 300 is
a bridge union centralized management unit 310 that monitors each functional unit provided in the bridge union server 300 using internally recorded and installed programs and data, outputs respective control signals, and directly receives external control command signals;
Connect to the Bridge Union centralized management unit 310 and arrange by reducing and enlarging the joint advertisement content including the information requested from the advertisement sponsor company server 100 and the advertisement participation application server 400 according to the corresponding control signal. and the Joint Advertising Planning Module Department (320), which directs, edits, manages, and presents records;
A joint advertising illustration module unit (330) that connects to the Bridge Union centralized management unit (310) and searches for, secures, edits, records, manages, and presents illustrations and photos included in the joint advertisement from the Internet by the corresponding control signal;
A joint advertising image module unit 340 that connects to the Bridge Union centralized management unit 310 and searches for, secures, edits, records, manages, and presents still images included in the joint advertisement from the Internet according to the corresponding control signal;
A joint advertising video module unit 350 that connects to the Bridge Union centralized management unit 310 and searches for, secures, edits, records, manages, and presents video images included in the joint advertisement from the Internet by the corresponding control signal;
Connects to the Bridge Union centralized management unit 310 and synthesizes one or more selected ones from among the secured and filmed illustrations, photographs, still images, and video images by the corresponding control signal and produces a joint advertising message. Joint advertising production module department (360) that manages and presents records;
A joint advertising media module unit 370 that connects to the Bridge Union centralized management unit 310 and searches for, secures, records, manages and presents media on which the joint advertising message will be posted from the Internet according to the corresponding control signal;
A bridge union packet frame that connects to the bridge union centralized management unit 310 and encrypts the information output and transmitted from the bridge union server 300 by the corresponding control signal into an advertising packet frame and decrypts the information received in the advertising packet frame. Encryption/decryption module unit 380;
A Bridge Union multi-channel communication module ( 390); A joint advertising service provision system based on corporate social responsibility, including.
According to claim 4,
The advertising sponsor multi-channel communication module (180) or the bridge union multi-channel communication module (390) is
A Wi-Fi communication unit 181 that occupies a Wi-Fi communication channel, connects to a designated counterpart, and communicates in the Wi-Fi mode;
A Bluetooth communication unit 182 that occupies a Bluetooth communication channel, connects to a designated counterpart, and communicates using Bluetooth;
A code division multiple access communication unit 183 that occupies a communication channel of the code division multiple access method and connects to a designated counterpart to communicate in the code division multiple access method;
A LAN-type communication unit 184 that occupies a LAN-type communication channel, connects to a designated counterpart, and communicates in a LAN-type communication unit;
A TRS communication unit 185 that occupies the TRS communication channel, connects to a designated counterpart, and communicates in the TRS mode;
Programs and data recorded and installed are connected to the Wi-Fi communication unit 181, the Bluetooth communication unit 182, the code division multiple access communication unit 183, the LAN communication unit 184, and the TRS communication unit 185, respectively. A multi-channel communication centralized control unit 186 that monitors, outputs respective control signals, and inputs external control command signals; A joint advertising service provision system based on corporate social responsibility, including.
In the operation method of a joint advertising service provision system based on corporate social responsibility, including an advertising sponsor server, a multi-channel public communication network, a bridge union server, an advertising participation application server, and an advertising distribution medium,
A preparatory process of deciding to participate in a joint advertising service based on corporate social responsibility by the advertising sponsor server, securing advertising technology by the Bridge Union server, and completing product development by the advertising participation application server;
A reception process of setting conditions including a category of joint advertisement to be sponsored by the advertisement sponsor company server in the preparation process and requesting the Bridge Union server to disclose the joint advertisement service and receive an application for application;
If it is determined that the application for the advertisement participation application server has been received by the advertising sponsor company server in the above application process, a selection process of negotiating terms and conditions with the advertising participation application server that participated in the application and selecting the sponsor;
A draft production process of engaging the advertising participation application server and Bridge Union server selected by the advertising sponsor server in the above selection process to hold a meeting for joint advertisement production and producing a draft of the joint advertisement by the Bridge Union server;
An advertising process in which, when the advertising draft is approved by the advertising sponsor company server and the advertising participation application server in the draft production process, the bridge union server requests the advertising media to post a joint advertisement and posts the advertisement in the selected media; Method of operating a joint advertising service provision system based on corporate social responsibility, including.