KR20240037751A - Shared-Service Server for Shared-Point and Shared-Marketing - Google Patents

Abstract

A sharing service server for sharing points and sharing marketing that enables social contribution activities (donations/sharing) in the name of consumers will be launched. Through the sharing service server for the sharing points and sharing marketing: the desired method among sharing points and sharing marketing is selected as a reward for the consumer's purchase, visit, or participation; When rewarding a consumer with Sharing Points, Sharing Points are issued to the consumer from the relevant supplier, but use of the Sharing Points is restricted for donation purposes, and the consumer is given the option to directly select a public interest corporation to donate the Sharing Points to. is granted and the consumer can donate the sharing points in his or her name; And when compensating a consumer through sharing marketing, the supplier is allowed to donate the designated donation in the name of the consumer to a public interest corporation designated by the supplier.

Description

Sharing Service Server for Shared-Point and Shared-Marketing}

The present invention relates to a sharing service server for sharing points and sharing marketing that enables social contribution activities (donations/sharing) in the name of consumers.

Cause marketing, in which suppliers provide points as compensation for providing products or services to consumers, or suppliers make donations on behalf of consumers in proportion to the level of consumer participation for promotions, is common.

However, existing points are limited to the supplier that issued the points or the supplier's affiliates, or can only be used when a certain amount or more has been accumulated, which limits the use of points by consumers.

In addition, existing cause marketing encourages consumers to participate in social contribution, but consumers often perceive the company's cause marketing as another promotional activity by the company and have doubts about the sincerity of the company's social contribution activities.

The government provides tax benefits for donations to encourage donations from consumers and suppliers, but consumers who are busy with their daily lives find it difficult to actively participate in donation activities unless a specific issue occurs at the end of the year, and suppliers seek profit. It is common to use donation activities as part of an effort to secure the image of a good company that fulfills its social responsibilities to consumers.

Accordingly, the problem to be solved by the present invention is to provide a service server that allows the supplier to provide compensation to the consumer not only for the consumer's purchase but also for visit and participation.

Another problem that the present invention aims to solve is to provide a service server that can provide a method for consumers to donate directly in the consumer's name, while providing economic compensation to both the consumer and the supplier for the donation.

Another problem that the present invention aims to solve is to provide a service server that can provide a social contribution index for social standards of various donation activities of consumers and suppliers.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

According to one aspect of the present invention, a sharing service server for sharing points and sharing marketing that enables social contribution activities (donations/sharing) in the name of consumers is provided. Through the sharing service server for the sharing points and sharing marketing: the desired method among sharing points and sharing marketing is selected as a reward for the consumer's purchase, visit, or participation; When rewarding a consumer with Sharing Points, Sharing Points are issued to the consumer from the relevant supplier, but use of the Sharing Points is restricted for donation purposes, and the consumer is given the option to directly select a public interest corporation to donate the Sharing Points to. is granted and the consumer can donate the sharing points in his or her name; And when compensating a consumer through sharing marketing, the supplier is allowed to donate the designated donation in the name of the consumer to a public interest corporation designated by the supplier.

In one embodiment of the present invention, the provider's identification code is recognized through the consumer's terminal and transmitted to the sharing service server, and the sharing service server determines whether the consumer is a membership member of the provider and determines whether the consumer is a membership member of the provider. If this is not the case, you can encourage consumers to sign up for membership in advance, and if you are a membership member, you can allow consumers to select Nanum Points and Nanum Marketing, which are reward options designated by the supplier.

In one embodiment of the present invention, as the consumer subscribes to the sharing service, an electronic wallet is automatically created for the consumer, and the electronic wallet includes a service point account for managing electronic money that can be used like cash within the service, and only by donation. A virtual asset account can be created to manage the virtual assets provided as compensation to match the Nanum Points account and donations with limited use.

In one embodiment of the present invention, as the supplier subscribes to the sharing service, an electronic wallet is automatically created for the supplier, and the electronic wallet includes a service point account for managing electronic money that can be used like cash within the service, and a service point account for managing electronic money that can be used like cash within the service. A virtual asset account can be created to manage the virtual assets provided as compensation to match the compensation deposit account and donations stored as sharing points to be provided or as a resource for sharing marketing.

In one embodiment of the present invention, the electronic money of the Nanum Points account held by the consumer in the electronic wallet cannot be converted to the consumer's service point account or virtual asset account, and when the consumer wishes to transfer the Nanum Points for a purpose other than donation. Transfer may only be possible to the Nanum Points account in an acquaintance's electronic wallet.

In one embodiment of the present invention, when rewarding a consumer with sharing points, the supplier provides payment conditions including one or more of the consumer's payment age, number of payments per person per day, one-time payment amount, payment period, payment time, and payment day. can be set, and when rewarding consumers with sharing marketing, the provider selects the donation list of the service server, and enters one or more of the donation amount and fundraising period, age of consumer participation, number of participation per person per day, one-time payment amount, and payment. You can set participation conditions including one or more of the period, payment time, and payment day, and when executing sharing marketing, a sharing marketing account dedicated to sharing marketing can be opened.

In one embodiment of the present invention, when compensating a consumer through sharing marketing, when the consumer participates in sharing marketing, the service server transfers the set donation from the supplier's compensation deposit account to the sharing marketing account, and collects each participant's information and the donation for each participant. After recording, the information on each participant and the list of donations for each participant can be sent to the public interest corporation at the end of the sharing marketing.

In one embodiment of the present invention, the donation activities of consumers and suppliers are donation method-A, including one or more of cash and kind, donation method-B, including one or more of social service and talent donation, and donation method-B through consumers. The social contribution index can be calculated by subdividing into donation method-C, which includes indirect donations from suppliers, and weighting each donation method converted to cash value according to the conditions of the consumer and supplier.

Specific details of other embodiments are included in the detailed description and drawings.

According to embodiments of the present invention, the present invention may have one or more of the following effects.

First, suppliers can provide compensation not only for consumers' purchasing activities but also for non-purchasing activities. By providing consumers with sharing points that can only be used for donations rather than points that have the nature of existing cash, or sharing marketing that allows donations in the name of the consumer rather than the company, we help consumers' donation activities become routine.

Second, the supplier can manage customers as the supplier's own membership members through sharing points or sharing marketing, and receive various statistical data by customer and date from the service server, customer rating management, issuance of coupons, and stamp cards. By providing additional services such as

Third, suppliers can secure transparency about corporate social responsibility activities through sharing marketing, which is a donation method in the name of consumers rather than a donation method in the name of the company. In addition, suppliers can sympathize with customers about social contribution activities and communicate to customers that the company is fulfilling its social responsibilities, securing the image of a good company and achieving the purpose of pursuing profit.

Fourth, even if consumers receive sharing points from suppliers that can only be used for donations rather than existing cash points and donate them to public interest organizations, they can receive tax benefits from the National Tax Service through year-end tax settlement and receive a refund with the same cash value. In addition, for consumers' donation activities, additional economic compensation can be received by paying virtual assets linked to the net profit of the service as compensation in the sharing service according to the present invention.

Fifth, consumers can greatly increase their self-satisfaction through donation activities in the consumer's name, and suppliers can secure the image of a good supplier who fulfills social responsibility by actively encouraging consumers' purchasing and non-purchasing behavior through high consumer satisfaction. do.

Sixth, it presents objective standards for social contribution activities by segmenting the social contribution activities of consumers and suppliers and providing a social contribution index with primary and secondary weights given to each condition of consumers and suppliers. In order to maintain its reputation for social contribution activities, it can be expected to encourage participation in more active social contribution activities and establish public policies to encourage social contribution activities.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood from the description below.

Figure 1 is a block diagram for explaining the overall outline of a system including a sharing service server according to the present invention.
Figure 2 is an example block diagram of service subscription and individual identification code and electronic wallet generation.
Figure 3 is an exemplary block diagram of a provider's setting of a consumer compensation method.
Figure 4 is an exemplary block diagram of the consumer's supplier membership confirmation process and selection of compensation conditions and compensation method.
Figure 5 is an exemplary block diagram of an online service provider's compensation method procedure.
Figure 6 is an example block diagram of a consumer's sharing point acquisition process.
Figure 7 is an exemplary block diagram of the donation process of consumer sharing points to a public interest corporation.
Figure 8 is an example block diagram of a consumer's sharing marketing participation process.
Figure 9 is an exemplary block diagram of a processing process after the end of sharing marketing.
Figure 10 is an example block diagram of mutual conversion for each account in a consumer electronic wallet.
Figure 11 is an example block diagram of a preliminary procedure for a consumer to deliver electronic money, sharing points, and/or virtual assets to an acquaintance.
Figure 12 is an example block diagram of a process by which a consumer delivers electronic money, sharing points, and/or virtual assets to an acquaintance.
13 is an exemplary block diagram regarding paying virtual assets as compensation for donations and/or distributing profits.
Figure 14 is an exemplary block diagram of the social contribution index issuance and certification process.
Figure 15 is a diagram to explain the differentiation of sharing marketing according to the present invention by comparing it with a comparative example.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms. The present embodiments only serve to ensure that the disclosure of the present invention is complete and that common knowledge in the technical field to which the present invention pertains is not limited. It is provided to fully inform those who have the scope of the invention.

Like reference numerals refer to like elements throughout the specification. Identical or similar components will be assigned the same reference number and duplicate descriptions thereof will be omitted.

The terminology used herein is for describing embodiments and is not intended to limit the invention. The suffixes “module” and “part” for components used in the following description are given or used interchangeably only for the ease of preparing the specification, and do not have distinct meanings or roles in themselves. Meanwhile, terms including ordinal numbers, such as first, second, etc., may be used to describe various components, but the components are not limited by the terms. The above terms are used only for the purpose of distinguishing one component from another.

As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprise” or “have/have” refers to the presence or addition of one or more other components, steps, operations and/or elements. Don't rule it out.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings that can be commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

The sharing service server for sharing points and sharing marketing according to the present invention may include one or more of the following functional units and any combination thereof:

An identification code unit that generates and recognizes each identification code of consumers, suppliers, and public interest corporations for the issuance of sharing points and sharing marketing;

A Nanum Point Department that creates a virtual account to manage consumers' Nanum Points, which are limited to use for donation purposes, and sets the supplier's Nanum Point issuance conditions;

Sharing Marketing Department, which sets conditions for sharing marketing in which suppliers donate in the name of consumers and creates a supplier's sharing marketing account to manage them;

A virtual asset department that pays consumers and suppliers virtual assets matched at a certain rate for donations made through Nanum Points and Nanum Marketing; and

The social contribution index department calculates the social contribution index by segmenting the donation activities of consumers and suppliers, calculating the cash value of goods other than cash, talent donations, and social service activities, and then assigning weight to each.

According to the sharing service server for sharing points and sharing marketing according to the present invention, one or more of the following steps and any combination thereof can be executed:

A step where the consumer and the supplier sign up for the sharing service, where the consumer and the supplier each enter unique information and receive an individual identification code;

Consumers are automatically provided with an electronic wallet containing a Nanum Point account that is limited to use only for donations, a service point account that manages electronic money within the service, and a virtual asset account that manages virtual assets that are compensated by the Nanum Service for consumers' donations. generating step;

Compensation deposit account that stores deposits for paying sharing points to consumers and carrying out sharing marketing, service point account that manages electronic money within the service, and virtual asset account that manages virtual assets that are compensated by the sharing service for donations from suppliers. A step of automatically generating an electronic wallet containing a to the supplier;

Setting the method and conditions of sharing points or sharing marketing before the supplier compensates the consumer and depositing the corresponding compensation amount into the supplier's compensation deposit account;

If consumer age restrictions are necessary depending on the supplier's industry, the consumer's age is checked and restricted, and the number of Nanum Points paid per person per day, one-time payment amount, payment period and payment time, payment day, etc. are used as compensation conditions for Nanum Points. Setting steps;

In order to provide consumers with a sharing marketing compensation method, the supplier selects the donation target of a public interest corporation registered on the service server, sets the donation amount and/or fundraising period, limits the age of consumer participation, number of participation per person per day, 1 Setting the payment donation amount, payment date and time, etc. as conditions and issuing an independent Nanum Marketing account for the corresponding Nanum Marketing from the service server;

A step where the consumer recognizes a QR code or NFC tag containing the supplier's unique identification code through a terminal such as a mobile phone installed with an app provided by the sharing service;

The supplier's unique identification code recognized by the consumer's mobile phone or other terminal and the consumer's unique identification code stored in the service app are transmitted to the service server through the wireless communication function, and the service server compares each identification code to determine whether the consumer is a membership member of the supplier. If the consumer is not a member of the supplier's membership, the consumer is first encouraged to sign up for the supplier's membership. Then, when it is confirmed that the consumer is a membership member of the supplier, the consumer is again checked to see if the conditions for participation in sharing points and sharing marketing set in advance by the supplier are met. judging step;

Allowing consumers who meet the conditions set by the provider to participate in sharing points and sharing marketing, and sending a reason for non-compensation to consumers' mobile phones and other terminals to consumers who do not meet the conditions;

When the consumer selects the Nanum point compensation method preset by the provider, transferring the corresponding amount from the supplier's compensation deposit account to the consumer's Nanum point account;

In order to donate Sharing Points, the consumer selects one of the donation target lists submitted by the public interest corporation to the service server, decides to donate, and sets the donation amount, and the service server withdraws the corresponding amount from the Sharing Points account in the consumer's electronic wallet. The transfer is made to the designated financial account of the selected public interest corporation, and at the same time, consumer information for issuance of an electronic donation receipt is transmitted to the public interest corporation's server, and virtual assets matched at a certain rate to the donation made by the consumer are sent to the consumer's virtual asset account. The public interest corporation transmits the electronic donation receipt directly to the consumer or sends it to the consumer through a service server, reports the consumer's donation details to the National Tax Service, and the National Tax Service grants tax benefits to the consumer for the donation;

When the consumer selects the supplier's sharing marketing, the donation target pre-selected by the supplier is exposed to the consumer's mobile phone and other terminals, and when the consumer decides to participate, the service server transfers the money designated by the supplier from the supplier's compensation deposit account to the sharing marketing account. transmitting, recording information such as the participating consumer's identification code, participation date, and number of participations in the compensation deposit account, and providing the progress of the sharing marketing to the consumer's terminal;

When the supplier decides to end the sharing marketing, the service server transmits information about the participants and donations recorded in the sharing marketing account to the public service corporation server, and collects money corresponding to the amount collected in the sharing marketing account. is transferred to the designated financial account of the public interest corporation, and the public interest corporation reports to the National Tax Service in the name of each participant of Sharing Marketing, sends an electronic donation receipt individually to the participants through the service server, and the service server records the amount donated by each participant. Transferring virtual assets matched at a certain rate to the virtual asset account in each participant's electronic wallet;

Electronic money in the service point account in the consumer's electronic wallet can be used for commerce within the service or converted into cash, and virtual assets can also be converted into Nanum Points depending on the market price, but Nanum Points are electronic money in the service point account or virtual assets. A stage where conversion of the account to virtual assets is controlled to be impossible;

In order to transfer the electronic currency of the service point account held by the consumer in the electronic wallet or the virtual assets of the virtual asset account to an acquaintance, the consumer must send the acquaintance's mobile phone number to the service server to confirm whether the acquaintance is subscribed to the service. First, if you are not a service member, you are encouraged to sign up for the service first, and then the account transfer service is run. Through this, the consumer can transfer each account to an acquaintance, but the transfer of Nanum Points is limited to the acquaintance's Nanum Point account. steps controlled to,

When a consumer directly donates cash or sharing points to a public interest corporation through the service server or when a donation is made to a public interest corporation in the consumer's name through the supplier's sharing marketing, the service server provides virtual assets matched at a certain rate for each donation. It is delivered to the virtual asset account in the electronic wallet of the consumer and the supplier, and virtual assets can be traded for cash through the Jajang Asset Exchange. The service server checks the ratio of virtual assets held by the consumer and the supplier to distribute the profits from the sharing service. A step of allocating and transmitting the proceeds to each service point account;

In order to issue a social contribution index for donation activities to consumers and suppliers, unique information is provided to suppliers and consumers who have signed up for the service to third parties, the National Tax Service and public interest corporations, and the service server provides donation and donation details information. obtaining consent to receive and use it;

Based on the National Tax Service's details, we request detailed data on the donation details of public interest corporations and compare and confirm them. Then, we classify the donations of consumers and suppliers into cash, in-kind donations, talent donations, social services, etc., convert them into cash value, and convert them into cash, in-kind, etc. A step of classifying talent donation and social service as donation method-B;

A step of providing donation method-C by distinguishing consumer and supplier information for donations directly donated by a supplier to a donation destination in the consumer's name through sharing points and sharing marketing provided by the supplier so that donations can be made in the consumer's name;

For each donation method of the consumer - A, B, C, the primary weight considering the consumer's age and occupation, the consumer's health insurance premium, donation target (e.g., social welfare organization, religious organization, etc.), cumulative donation amount, donation sustainability, donation Calculating the consumer's social contribution index by assigning secondary weights such as growth rate;

For each donation method of the supplier - A, B, C, the primary weight considering the supplier's business history, industry, etc., the supplier's sales, donation amount compared to net profit, donation target (e.g., social welfare group, religious group, etc.), cumulative donation amount , calculating the supplier's social contribution index by assigning secondary weights such as donation sustainability and donation growth rate;

The calculated social contribution index is delivered to consumers and suppliers along with an identification code dedicated to the social contribution index, such as a QR code, to identify it. When a third party requests confirmation of the social contribution index of consumers and suppliers, the social contribution index of consumers and suppliers is delivered. A step in which the service server confirms the authenticity of the QR code issued to each person so that the index can be checked.

Figure 1 is a block diagram for explaining the overall outline of a system including a sharing service server according to the present invention.

When the consumer (100) purchases a product or service of the supplier (200) or simply visits or participates in the business, event, or campaign of the supplier (200), the supplier (200) provides the consumer (100) with a gift that can be used only for donation purposes. Sharing points can be paid, and the consumer 100 can donate the sharing points by selecting a donation source registered in the service server 300.

Then, the service server 300 can transfer the corresponding amount of money (donation) to the public interest corporation 400 and deliver consumer information necessary for issuing a donation receipt to the public interest corporation 400. In addition, the service server 300 can pay virtual assets matched to the donation at a certain rate to the consumer. The public interest corporation (400) can issue an electronic donation receipt to the consumer (100) who made the donation and report the donation to the National Tax Service (500).

Additionally or alternatively to the sharing point method described above, the supplier 200 may conduct sharing marketing in which donations can be made to the consumer 100 in the name of the consumer rather than in the name of the company. If the consumer 100 chooses to participate in the donation site designated by the provider 200, the service server 300 can transmit the list of participants to the public interest corporation 400 along with remitting the donations collected through sharing marketing. Through this, each participant can be processed to become a donor, the public interest corporation (400) can report each participant to the National Tax Service (500), and an electronic donation receipt can be issued for each participant.

Figure 2 is an example block diagram of service subscription and individual identification code and electronic wallet generation.

The consumer 100 may subscribe to the service server 300 and receive a consumer identification code and electronic wallet from the service server 300. The consumer electronic wallet 110 is a Nanum point account that manages electronic money that can be used only for donation purposes, a service point account that manages electronic money that can be used like cash within the service, and a virtual account that receives compensation from the service for the consumer's donation activities. It may include a virtual asset account that manages assets.

The provider 200 can automatically receive a provider identification code and electronic wallet when subscribing to the service server 300. The supplier electronic wallet 210 is a compensation deposit account that deposits Nanum points paid for consumer compensation or money needed for sharing marketing, a service point account that manages electronic money that can be used like cash within the service, and the supplier's donation activities. It may include a virtual asset account that manages virtual assets rewarded by the service.

Figure 3 is an exemplary block diagram of a provider's setting of a consumer compensation method. The supplier 200 can select Nanum Points 230 or Nanum Marketing (240) as a compensation method 220 for the consumer 100, and if necessary, both Nanum Points 230 and Nanum Marketing (240) can be used simultaneously. You can choose.

When the supplier (200) selects the Nanum Points (230) as a compensation method, the payment conditions (231) include the consumer compensation payment age (age limit), number of payments per person per day, one-time payment amount, payment period, etc., depending on the supplier's industry, etc. Payment time, payment day, etc. can be individually set.

If the supplier (200) selects sharing marketing (240) as the compensation method, the supplier first selects a donation source from the list of donation targets sent by the public interest corporation (400) to the service server (300), and then sets the consumer's participation conditions for this. (241) can be set. First, you can set the donation amount, fundraising period, etc., and then individually set the consumer compensation payment age (age limit), number of participation per person per day, one-time payment amount, payment period, payment time, payment day, etc. depending on the supplier's industry, etc. there is.

Once the settings for sharing marketing (240) are completed, the service server 300 creates a new sharing marketing account (214) used only for sharing marketing, and whenever the provider executes sharing marketing and the consumer participates, the provider electronic wallet (210) ) You can transfer the money deposited in the compensation deposit account (211) to the Nanum Marketing account (214). Here, in the Nanum Marketing Account 214, the supplier can only make deposits, and the supplier cannot access the Nanum Marketing Account, so any actions such as withdrawal or transfer of the collected funds are prohibited.

When the provider (200) requests the service server (300) to close the sharing marketing, the service server (300) transfers the money from the sharing marketing account (214) to the public interest corporation (400) and simultaneously creates a list of participants included in the sharing marketing account. Meanwhile, you can immediately stop using your Nanum Marketing account.

Figure 4 is an exemplary block diagram of the consumer's supplier membership confirmation process and selection of compensation conditions and compensation method. A consumer 100 who has subscribed to the service according to the present invention may use the QR code or NFC tag 201 of the provider 200 on a terminal such as the consumer's mobile phone. ) function can be used to recognize the supplier identification code. Subsequently, the identification codes of the consumer and the provider can be simultaneously transmitted to the service server 300 using the wireless communication function of the mobile phone of the consumer 100, etc.

The service server 300 may perform a verification procedure 120 to compare the consumer identification code and the supplier identification code to confirm whether the consumer is a membership member of the supplier. If the consumer is not a membership member of the provider, the service server 300 may perform a procedure 121 to induce the consumer to sign up as a membership member of the provider.

If it is confirmed that the consumer is a membership member of the provider, a procedure 130 can be performed to re-confirm whether the consumer meets the compensation method conditions preset by the provider. If the consumer does not meet the compensation conditions, a procedure 131 of transmitting a non-compensation information message to the consumer's mobile phone or other terminal through the service server 300 can be performed. If the consumer meets the compensation conditions, a procedure (220) can be performed to present the compensation method preset by the provider, that is, Nanum Points (230) and/or Nanum Marketing (240), to the consumer's mobile phone or other terminal, and the consumer can do so accordingly. You can select Nanum Points (230) and Nanum Marketing (240).

Figure 5 is an exemplary block diagram of an online service provider's compensation method procedure. When the consumer 100 uses the online provider 200, such as purchasing a product or service of the online provider 200 or visiting the sales/service site of the online provider 200, the provider 200 operates as a service server. Compensation can be approved at (300). Then, the service server 300 transmits a compensation link 215 to a terminal such as a mobile phone of the consumer 100. Accordingly, when the consumer 100 selects the compensation link 215, a compensation method 220 is presented, and the consumer can select sharing points 230 or sharing marketing 240.

Figure 6 is an example block diagram of a consumer's sharing point acquisition process. When the consumer 100 selects the Nanum Points 230, which are a preset compensation method in the service server 300 of the provider 200, the reward deposit account in the provider electronic wallet 210 is transferred to the service server according to preset conditions. It can be transferred to the Nanum Points account in the consumer electronic wallet (110) through (300).

Figure 7 is an exemplary block diagram of the donation process of consumer sharing points to a public interest corporation. When the consumer 100 selects a donation target from the donation target list 310 transmitted by the public interest corporation 400 to the service server 300 and approves the donation, the service server 300 processes the sharing in the consumer electronic wallet 110. Sharing points for the donation can be deducted from the point account, and the matching amount can be transferred to the financial account of the public interest corporation (400). At the same time, consumer information for donation reporting can be transmitted to the public interest corporation. Additionally, the service server 300 can issue virtual assets proportional to the consumer's donation amount and deliver them to the virtual asset account in the consumer's electronic wallet 110. The public interest corporation (400) sends an electronic donation receipt to the consumer through the service server (300) or directly, reports the consumer's donation details to the National Tax Service (500), and the National Tax Service provides tax relief to the consumer (100) through year-end tax settlement, etc. implement the benefits

Figure 8 is an example block diagram of a consumer's sharing marketing participation process. When the consumer 100 selects the sharing marketing 240, which is a compensation method preset by the provider 200 in the service server 300, the service server 300 notifies the consumer that he or she has participated in the donation target 310. Meanwhile, the consumer's participation information is transmitted to the Nanum Marketing account (214). Here, the donation target 310 may be automatically selected by the supplier 200 pre-selecting based on the donation target list transmitted by the public interest corporation 400. The designated money is transferred from the compensation deposit account 211 of the supplier 200 to the Nanum Marketing account 214, and participant information is listed and managed in the Nanum Marketing account 214. Changes/progress of sharing marketing can be transmitted to consumers’ mobile devices and other devices.

Figure 9 is an exemplary block diagram of a processing process after the end of sharing marketing. When the provider 200 notifies the service server 300 of the end of sharing marketing, the service server 300 transmits the participant information recorded in the sharing marketing account 214 to the public interest corporation 400 and After transferring the raised donations to the financial account (410) of the public interest corporation (400), use of the Sharing Marketing Account (214) is immediately stopped. The public interest corporation (400) transmits an electronic donation receipt for each participant of sharing marketing to the service server (300) and reports the donation details for each participant to the National Tax Service (500), and the National Tax Service (500) reports consumers (100) and suppliers (200). provide tax benefits to

The service server 300 transfers the virtual assets of the service that are matched at a certain rate to the donation amount of each participant to the virtual asset account in the consumer electronic wallet 110 for consumers and to the virtual asset account in the supplier electronic wallet 210 for suppliers. Can be transmitted.

Figure 10 is an example block diagram of mutual conversion for each account in a consumer electronic wallet. When the consumer 100 requests to recharge each account in the service server 300 through account transfer, card payment, etc., the service point account 111 and sharing points of the consumer electronic wallet 110 are charged by the payment service 320. It is possible to recharge the account (113). Electronic money in the service point account 111 can be converted to a virtual asset account 112 and a Nanum point account 113 through a conversion process, and the virtual assets in the virtual asset account 112 are based on the market price of the virtual asset. You can convert it into electronic money and transfer it to your Nanum Points account (113). However, it is not possible to convert the virtual assets in the virtual asset account 112 into electronic money and transfer them to the service point account 111. Additionally, electronic money in the Nanum Point account 113 cannot be converted or transferred to either the service point account 111 or the virtual asset account 112.

Figure 11 is an example block diagram of a preliminary process for a consumer to deliver electronic money, sharing points, and/or virtual assets to an acquaintance. When the consumer 100 transmits the mobile phone number of an acquaintance to the service server 300, the service server 300 goes through a procedure 330 to check whether the acquaintance has subscribed to the service. If the acquaintance is not subscribed to the service, the acquaintance first goes through the service subscription induction procedure (331), and when service subscription is confirmed, the account transfer service is activated (340).

Figure 12 is an example block diagram of a process by which a consumer delivers electronic money, sharing points, and/or virtual assets to an acquaintance. The consumer 100 transfers the electronic currency of the service point account 111 of the consumer electronic wallet 110 and the virtual assets of the virtual asset account 112 to all of the consumers (acquaintances whose service subscription has been confirmed through the pre-process of FIG. 11). It is possible to transfer it to your account. However, electronic money in the consumer's Nanum Point account (113) can only be transferred to the consumer's (acquaintance's) Nanum Point account and cannot be transferred to other accounts (service point account and virtual asset account).

13 is an exemplary block diagram regarding paying virtual assets as compensation for donations and/or distributing profits. When a consumer (100) or a supplier (200) requests a donation from the service server (300) and makes a donation to the public interest corporation (400), the service server (300) reports the consumer's and supplier's donations to the virtual asset issuance server (350). Request the issuance of service virtual assets matched at a certain rate. Then, the virtual asset issuing server 350 transmits the service virtual asset to the consumer's virtual asset account 112 and the provider's virtual asset account 212, and the consumer and provider transfer the virtual asset to the external virtual asset exchange 600. Transactions are possible through .

In addition to or alternatively to paying virtual assets, the service server 300 may request the dividend server 360 to distribute a portion of the service proceeds in proportion to the virtual assets held by consumers and providers. Then, the dividend server 360 can convert the dividend amount into electronic money within the service and transmit it to the consumer's service point account 111 and the provider's service point account 213.

Figure 14 is an exemplary block diagram of the social contribution index issuance and certification process. Consumers 100 and suppliers 200 go through consent procedures for the collection, provision, and use of information to the service server 300 in order to receive a social contribution index. Then, the service server 300 collects the donation details of the National Tax Service 500 and the public interest organization 600 through the donation information server 370. The donation information server 370 classifies donation details into donation method-A (371) and donation method-B (372), while the service server 300 provides sharing points and sharing implemented by consumers and suppliers according to the present invention. Marketing donation details are classified into donation method-C (373).

Here, donation method-A (371) may be money donated by consumers and suppliers to a public interest corporation in cash or in kind (converted to cash value). Donation method-B (372) can be a donation source that converts talent donation or social service activities into cash value. Donation method-C (373) may be money donated to a public interest corporation through sharing points and sharing marketing implemented by the present invention. In other words, gifts in kind, talent donations, and social volunteer activities are converted into cash value. In this way, the classification into donation method-A (371), donation method-B (372), and donation method-C (373) is to assign weight to each donation method according to the individual conditions of consumers and suppliers.

First, for the consumer, considering the consumer's age, occupation, etc., a primary weight (380) is given to the amount of money for each donation method - A, B, C, and then added, and then again calculated by the consumer's health insurance premium and donation target (e.g. Social welfare organizations, religious organizations, etc.), cumulative donation amount, donation sustainability, donation growth rate, etc. are assigned secondary weights (381) to calculate the consumer's social contribution index (390) and then deliver it to the authentication server (700).

The authentication server 700 can deliver the social contribution index and a dedicated identification code such as a QR code that can prove it to the consumer 100. The authentication server 700 may perform the role of authenticating when a third party 800 requests verification of the veracity of a social contribution identification code containing the consumer's social contribution index.

Next, for the supplier, a primary weight (380) is given to the funds of each donation method - A, B, and C, which are classified in consideration of the supplier's business history, industry, etc., and then added up, and the donation amount compared to the supplier's sales and net profit is again calculated. , calculate the supplier's social contribution index (390) by assigning secondary weights (381) to the donation target (e.g., social welfare organizations, religious organizations, etc.), cumulative donation amount, donation sustainability, donation growth rate, etc., and then send it to the authentication server. Deliver to (700).

The authentication server 700 can deliver the social contribution index and a dedicated identification code such as a QR code that can prove it to the supplier 200. The authentication server 700 can perform the role of authenticating when a third party 800 requests verification of the veracity of a social contribution identification code containing the supplier's social contribution index.

Figure 15 is a diagram to explain the differentiation of sharing marketing according to the present invention by comparing it with a comparative example.

According to a general marketing method, which is a comparative example, the supplier 200 designates a donation target 310 to compensate the consumer and presents it to the consumer 100. When the consumer 100 uses the goods or services of the supplier 200, the supplier 200 donates the amount of money multiplied by the number of participating consumers and the previously disclosed donation amount for each participant to the public interest corporation 400 in the name of the supplier. The public interest corporation reports this to the National Tax Service (500), and the National Tax Service grants tax benefits to the supplier (200).

In contrast, according to the sharing marketing method according to the present invention, the supplier 200 presents the consumer 100 to select a donation target 310, and the consumer selects the donation target (shown as selecting A in the drawing). When selected, the service server 300 transfers the designated amount of money from the provider's compensation deposit account 211 to the independent sharing marketing account-A 214 that manages only the donation target selected by the consumer and records the consumer's participation information. When the sharing marketing is terminated according to the fulfillment of the conditions, the money collected in the sharing marketing account-A (214) is distributed according to the recorded consumer participation information and then donated to the public interest corporation (400) through the service server (300), and the public interest corporation ( 400) reports this to the National Tax Service (500) and individually grants tax benefits to participating consumers.

division Comparative example Sharing marketing method according to the present invention Providing donations producer producer Donor's name producer (Participating) Consumers Donation method Supplier bulk donation (Participation) Split donation by consumer Tax benefits producer (Participating) Consumers

According to some embodiments of the present invention, the consumer not only purchases the supplier's products, services, intellectual property, etc., but also visits the supplier's workplace, etc. or participates in activities sponsored by the supplier, even if it is not directly related to the purchase. The supplier can also provide compensation to the consumer.

In other words, the supplier can provide compensation to the consumer not only for the consumer's daily purchasing activities, but also for all actions that are directly or indirectly helpful to the supplier, such as visits and participation other than purchasing.

According to some embodiments of the present invention, a supplier may provide sharing points that are limited to use for donations instead of points provided as compensation after providing a product or service to a consumer. Then, consumers can donate their sharing points directly to public interest organizations. For example, a supplier can provide consumers with Nanum Points that are restricted for use only for donation purposes, and consumers can directly select a public interest corporation and donate the Nanum Points in the consumer's name. In other words, unlike existing points, sharing points can only be used for the purpose of allowing consumers to donate directly and in the consumer's name.

Additionally or alternatively, the supplier may provide the consumer with a new sharing marketing method that allows donations in the name of the consumer instead of donating in the name of the supplier in proportion to the consumer's participation. For example, you may choose to have the supplier pay (burden) the donation source to a public interest corporation designated by the supplier, but make the donation in the name of each participating consumer, that is, the name of the donor becomes that of the consumer.

Through this, it is possible to provide suppliers with a new method of sharing marketing in which donations are made in the name of the consumer, rather than the existing cause marketing method in which the supplier donates in the name of the supplier on behalf of the consumer. In particular, if a company receives tax benefits for donations, consumers may have a negative perception that the company is only showing off and that only the company sees the actual benefits. However, according to the present invention, because consumers can enjoy tax benefits, companies can You will be able to conduct cause marketing more actively. Therefore, the supplier can actively secure the image of a good company that fulfills its social responsibilities to consumers, which can ultimately help the supplier realize its profit-seeking goals.

From the consumer's perspective, the compensation received from the supplier is directly linked to social contribution activities, making it possible for consumers to make donations on a daily basis. As donations can be made in the name of the consumer rather than the supplier, consumers can achieve self-satisfaction through good consumption activities. can be maximized.

According to some embodiments of the present invention, in order to activate social contribution activities, when consumers and suppliers donate to public interest organizations using the sharing service of the present invention, economic compensation is provided by paying virtual assets linked to the net profit of the sharing service. Meanwhile, it is possible to provide a social contribution index for the social standards of various donation activities of consumers and suppliers.

First, with regard to virtual assets, consumers and suppliers who participate in sharing points and sharing marketing can be compensated with virtual assets matched at a certain rate for the money donated to public interest organizations. In other words, the service server according to the present invention can provide virtual assets linked to service assets to compensate for and activate the donation activities of consumers and suppliers.

Next, in relation to the social contribution index, a social contribution index calculated based on various donation activities such as cash, in-kind, talent donation, and social service of consumers and suppliers is issued so that it can be used as a social evaluation standard for social contribution activities. do. By providing a social contribution index, which is an indicator of the social contribution activities of consumers and suppliers, both consumers and suppliers use this as a standard for social reputation, encouraging them to feel proud of their social contribution activities and actively participate in them. Based on the social contribution index, a foundation for additional social compensation is created.

Although embodiments of the present invention have been described above with reference to the attached drawings, those skilled in the art will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

Claims (8)

As a sharing service server for sharing points and sharing marketing,
Through the sharing service server,
As a reward for the consumer's purchase, visit, or participation, the desired method is selected between Nanum Points and Nanum Marketing;
When rewarding a consumer with Sharing Points, Sharing Points are issued to the consumer from the relevant supplier, but use of the Sharing Points is restricted for donation purposes, and the consumer is given the option to directly select a public interest corporation to donate the Sharing Points to. is granted and the consumer can donate the sharing points in his or her name; and
When rewarding a consumer through sharing marketing, the supplier allows the designated donation to be donated in the name of the consumer to a public interest corporation designated by the supplier.
Sharing service server for sharing points and sharing marketing. According to claim 1,
The supplier's identification code is recognized through the consumer's terminal and transmitted to the sharing service server,
The sharing service server is
Determine whether the consumer is a membership member of the supplier in question and, if not, encourage the consumer to sign up as a membership member,
If you are a membership member, you can choose Nanum Points and Nanum Marketing, which are reward options designated by the provider.
Sharing service server to perform sharing points and sharing marketing. According to claim 1,
As the consumer signs up for the sharing service, an electronic wallet is automatically created for the consumer.
In the above electronic wallet, a service point account is created to manage electronic money that can be used like cash within the service, a Nanum Point account that is limited to use only for donations, and a virtual asset account to manage virtual assets provided as rewards matching donations. felled,
Sharing service server to perform sharing points and sharing marketing. According to claim 1,
As the supplier signs up for the sharing service, an electronic wallet is automatically created for the supplier.
The electronic wallet includes a service point account for managing electronic money that can be used like cash within the service, a reward deposit account stored as a resource for sharing points to be provided to consumers or sharing marketing, and a virtual reward provided as compensation to match donations. A virtual asset account is created to manage assets,
Sharing service server to perform sharing points and sharing marketing. According to claim 1,
The electronic money in the Nanum Point account held by the consumer in the electronic wallet cannot be converted to the consumer's service point account or virtual asset account.
If a consumer wishes to transfer Nanum Points for a purpose other than donation, the transfer can only be made to the Nanum Points account in an acquaintance's electronic wallet.
Sharing service server to perform sharing points and sharing marketing. According to claim 1,
When rewarding consumers with sharing points, the supplier can set payment conditions that include one or more of the following: consumer age, number of payments per person per day, one-time payment amount, payment period, payment time, and payment day,
When compensating a consumer through sharing marketing, the supplier selects the donation list on the service server and provides one or more of the donation amount and fundraising period, consumer participation age, number of participation per person per day, one-time payment amount, payment period, payment time, and You can set participation conditions that include one or more of the payment days,
When executing sharing marketing, a sharing marketing account dedicated to sharing marketing is opened.
Sharing service server to perform sharing points and sharing marketing. According to claim 1,
In the case of compensating consumers through sharing marketing, when the consumer participates in sharing marketing, the service server transfers the set donation from the supplier's compensation deposit account to the sharing marketing account, records each participant's information and the donation for each participant, and then distributes the public interest at the end of sharing marketing. Sending information on each participant and a list of donations for each participant to the public interest corporation,
Sharing service server to perform sharing points and sharing marketing. According to paragraph 1,
Donation method-A, which involves the donation activities of consumers and suppliers in one or more of cash and kind, donation method-B, which includes one or more of social service and talent donation, and donations that include indirect donations by suppliers through consumers. It is subdivided into Method-C, and the social contribution index is calculated by converting each donation method into cash value and weighting it according to the conditions of the consumer and supplier.
Sharing service server to perform sharing points and sharing marketing.