KR20240031686A - Method and electronic device for providing information on financial benefits of membership subscription for services - Google Patents

Abstract

This disclosure relates to technology for providing information on the financial benefits of membership subscription to a service. An electronic device according to an embodiment of the present disclosure includes a communication circuit, one or more processors, and one or more memories, and the one or more processors determine whether the user corresponding to the user terminal is a membership member, and If the user is not a membership member, one or more monetary benefits that the user could have received if he or she had previously signed up for membership are determined based on the user's purchase history, and a first area in which first information regarding the determined one or more monetary benefits is displayed. The first page including can be provided to the user terminal.

Description

Methods and electronic devices for providing information about the financial benefits of membership subscription to the Services

This disclosure relates to technology for providing information on the financial benefits of membership subscription to a service.

Depending on the service-related membership system, various benefits may be provided to membership members who sign up for membership. Users who did not sign up for a traditional membership were not shown the costs that would have been saved if they had signed up. In addition, coupons and benefits were provided separately on the service's sales product detail page, so users had to select the coupons and benefits individually. Furthermore, in the past, users who did not sign up for membership did not have the opportunity to experience content provision services, and information regarding membership sign-up was not separately displayed on the product purchase completion page for non-members.

In other words, in the past, there was a problem that it was difficult for general members to intuitively perceive various information about the financial benefits that they could enjoy by signing up for membership. Accordingly, there is a need for a technology that improves the problems of the prior art by allowing general members to easily recognize the financial benefits of signing up for membership and to easily sign up for membership.

This disclosure provides technology for providing information on the financial benefits of membership subscription for a service.

An electronic device that provides information on monetary benefits of membership subscription for a service according to an embodiment of the present disclosure includes a communication circuit for communicating with a user terminal, one or more processors, and, when executed by the one or more processors, the one or more processors. and one or more memories storing instructions for performing an operation, wherein the one or more processors check whether a user corresponding to the user terminal is a membership member, and if the user is not a membership member, the Based on the purchase history of the user, a first device determines one or more financial benefits that the user could have received if he or she had subscribed to membership in the past, and includes a first area where first information regarding the determined one or more monetary benefits is displayed. The page can be provided to the user terminal.

In one embodiment, the one or more processors calculate, based on the user's purchase history, a total monetary benefit that the user would have received if the user had signed up for membership before a certain period of time, and the first information is It may include information about the total amount of financial benefits you could have received if you had signed up for membership before the specific period mentioned above.

In one embodiment, the one or more processors, when an input for at least a portion of the first area is obtained from the user terminal, a pop-up window including a second area in which additional second information regarding the one or more financial benefits is displayed. Alternatively, a second page may be provided.

In one embodiment, the pop-up window or the second page includes a first icon indicating movement to a third page related to membership registration, and the one or more processors input the first icon from the user terminal. Once obtained, the third page can be provided to the user terminal.

In one embodiment, the one or more processors, based on the purchase history of the user, correspond to each of one or more specific time periods, and provide one or more monetary benefits that the user would have received if the user had signed up for membership prior to the one or more specific time periods. Determine, and the pop-up window or second page includes one or more second icons corresponding to each of the one or more specific periods, and the second information includes a specific icon corresponding to the selected icon among the one or more second icons. It may include information about the one or more financial benefits corresponding to a period of time.

In one embodiment, the one or more processors determine a first item-specific monetary benefit corresponding to at least some of the one or more monetary benefits that the user could have received if he or she had subscribed to membership in the past, and the second The information may include information regarding financial benefits for each first item.

In one embodiment, the one or more processors determine the maximum savings cost based on one or more monetary benefits of the membership subscription regarding the purchase of a specific product, and retrieve the detailed information about the specific product from the user terminal. Obtain a command instructing to call a page, and in response to the command instructing to call the fourth page, if the user is not a membership member, fifth information about the maximum saving cost of the specific product is displayed. The fourth page including the third area may be provided to the user terminal.

In one embodiment, the third area includes a third icon indicating a purchase according to the maximum savings cost, and the one or more processors, when an input for the third icon is obtained from the user terminal, A third page regarding membership registration may be provided to the user terminal.

In one embodiment, when the user's membership registration is completed through the third page, the one or more processors may provide a fifth page exclusively for membership members regarding detailed information on the specific product to the user terminal. there is.

In one embodiment, the one or more processors compare the maximum cost savings to a baseline regarding the cost required to join the membership, and the third region is configured to configure the membership if the maximum savings exceeds the threshold. Information regarding the cost required to join may be displayed.

In one embodiment, the one or more processors determine a second monetary benefit for each item corresponding to each of the one or more monetary benefits of the membership subscription related to the purchase of the specific product, and the fifth information includes the second item. Information on financial benefits for each item may be included.

In one embodiment, the first page may include a fourth area where information about free trial benefits of content provision is displayed when the user is not a member.

In one embodiment, the one or more processors determine recommended content based on at least one of the user's age and gender, and the fourth area may include information about the determined recommended content.

In one embodiment, the one or more processors determine a maximum cost savings based on one or more financial benefits of the membership for the purchase of a specific product, and determine the maximum cost savings, wherein the user who has completed the purchase of the specific product is a member who has subscribed to the membership. If not, the sixth page including the fifth area where information on the maximum saving cost of the specific product and the retroactive application of the one or more monetary benefits is displayed upon completing the membership subscription within a preset specific time. It can be provided to the user terminal.

In one embodiment, the fifth area includes a fourth icon indicating movement to a third page related to membership registration, and the one or more processors obtain an input for the fourth icon from the user terminal. If so, the third page can be provided to the user terminal.

A method of providing information on monetary benefits of membership for a service of an electronic device according to an embodiment of the present disclosure includes the operation of checking whether a user corresponding to a user terminal is a membership member, and whether the user is a membership member. If not, based on the purchase history of the user, determining one or more financial benefits that the user could have received if he or she had subscribed to membership in the past, and displaying first information about the determined one or more monetary benefits It may include providing a first page including an area to the user terminal.

In one embodiment, when an input for at least a portion of the first area is obtained from the user terminal, a pop-up window or a second page is provided including a second area in which additional second information regarding the one or more financial benefits is displayed. Additional actions may be included.

In one embodiment, an operation of determining a maximum savings cost based on one or more financial benefits of signing up for membership regarding the purchase of a specific product, instructing a call to a fourth page regarding detailed information of the specific product from the user terminal. An operation of obtaining a command, and in response to the command instructing to call the fourth page, if the user is not a membership member, fifth information about the maximum saving cost of the specific product is displayed. The method may further include providing the fourth page including the area to the user terminal.

In one embodiment, determining a maximum cost savings based on one or more financial benefits of the membership for the purchase of a specific product, and if the user who completed the purchase of the specific product is not a member of the membership, Providing a sixth page including a fifth area to the user terminal on which information regarding the maximum savings cost of a specific product and information on retroactive application of the one or more financial benefits upon completion of membership registration within a preset specific time is displayed. Additional actions may be included.

A non-transitory computer-readable recording medium according to an embodiment of the present disclosure records a program for execution on a computer, and when the program is executed by one or more processors, the one or more processors correspond to a user terminal. Checking whether the user is a membership member; if the user is not a membership member, determining one or more financial benefits that the user could have received if he had previously signed up for membership, based on the purchase history of the user It may include an executable command for performing the operation of providing the user terminal with a first page including a first area in which first information regarding the determined one or more financial benefits is displayed.

According to at least one embodiment of the present disclosure, the user's desire to sign up for membership can be increased by calculating and displaying the amount of money that would have been saved if the user had signed up for membership in the past.

According to at least one embodiment of the present disclosure, it is possible to intuitively display benefits and coupons provided when signing up for membership on the product details page of a general member, thereby increasing the user's desire to sign up and allowing the user to conveniently sign up for membership. there is.

According to at least one embodiment of the present disclosure, by displaying information regarding membership subscription on the product purchase completion page, the user's desire to subscribe can be increased and the user can conveniently subscribe to the membership.

1 is a diagram illustrating an information processing system including an electronic device according to an embodiment of the present disclosure.
Figure 2 is a block diagram of an electronic device according to an embodiment of the present disclosure.
FIG. 3 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.
FIG. 4 is a diagram illustrating a pop-up window including a second area provided by an electronic device according to an embodiment of the present disclosure.
FIG. 5 is a diagram illustrating a third page provided by an electronic device according to an embodiment of the present disclosure.
FIG. 6 is a diagram illustrating a fourth page provided by an electronic device according to an embodiment of the present disclosure.
FIG. 7 is a diagram illustrating a fifth page provided by an electronic device according to an embodiment of the present disclosure.
FIG. 8 is a diagram illustrating a first page including a fourth area provided by an electronic device according to an embodiment of the present disclosure.
FIG. 9 is a diagram illustrating a first page including a fourth area provided by an electronic device according to an embodiment of the present disclosure.
FIG. 10 is a diagram illustrating a sixth page provided by an electronic device according to an embodiment of the present disclosure.
Figure 11 is an operation flowchart showing a method according to an embodiment of the present disclosure.

The various embodiments described in this document are illustrative for the purpose of clearly explaining the technical idea of the present disclosure, and are not intended to limit them to specific embodiments. The technical idea of the present disclosure includes various modifications, equivalents, and alternatives of each embodiment described in this document, and embodiments selectively combined from all or part of each embodiment. In addition, the scope of rights of the technical idea of the present disclosure is not limited to the various embodiments or specific descriptions thereof presented below.

Unless otherwise defined, terms used in this document, including technical or scientific terms, may have meanings commonly understood by those skilled in the art to which this disclosure pertains.

Expressions such as “includes”, “may include”, “includes”, “may be provided”, “has”, “may have”, etc. used in this document refer to the target characteristics, e.g. function, operation or component, etc.) exists, and does not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

The singular expressions used in this document may include the plural meaning, unless the context indicates otherwise, and this also applies to the singular expressions described in the claims.

As used herein, “A, B, and C”, “A, B, or C”, “A, B, and/or C”, or “at least one of A, B, and C”, “A, B Expressions such as “at least one of , or C”, “at least one of A, B, and/or C” may mean each listed item or all possible combinations of the listed items. For example, “at least one of A or B” may refer to both (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

As used in this document, the expression "based on" is used to describe one or more factors affecting the decision, act of judgment, or action described in the phrase or sentence containing the expression, and the expression refers to the It does not exclude additional factors that may influence the decision, act or action of judgment.

As used in this document, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) means that the component is It may mean being connected or connected not only directly to another component, but also through another new component (e.g., a third component).

Expressions such as “first” and “second” used in the present disclosure are used to distinguish a plurality of components from each other and do not limit the order or importance of the components.

Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the accompanying drawings and descriptions of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Additionally, in the description of various embodiments below, overlapping descriptions of the same or corresponding components may be omitted, but this does not mean that the corresponding components are not included in the embodiments.

FIG. 1 is a diagram illustrating an information processing system 100 including an electronic device 110 according to an embodiment of the present disclosure. The information processing system 100 may include an electronic device 110 and a user terminal 120. The electronic device 110 and the user terminal 120 are connected through a network and can communicate with each other.

The electronic device 110 may be a device for managing a website for a service. For example, a service may include an e-commerce service where items are purchased and sold online. The electronic device 110 may configure various information as a web page on a website and provide it to the user terminal 120. Specifically, the electronic device 110 may be a device that provides various information related to item sales to the user terminal 120.

The electronic device 110 may check whether the user corresponding to the user terminal 120 is a member who has registered for membership. Users can sign up for membership by satisfying certain preset conditions, such as paying a membership subscription fee or maintenance fee. Membership sign-up can be done for the user's user account, and membership benefits related to the service may be provided only to user accounts that have completed membership sign-up. For example, membership benefits may include benefits such as providing convenience to the user regarding the purchase of an item, providing a price advantage, or providing other additional services.

The user terminal 120 may be a device for a user to purchase an item through an e-commerce website. The user terminal 120 may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device 110 through a network. For example, the user terminal 120 may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or a HMD. However, the type of the user terminal 120 is not limited to this, and the user terminal 120 includes an input/output interface that can receive information from the user or output information to the user, and is connected to the electronic device 110 through a network. Or it may be any device capable of communicating with other devices.

The user terminal 120 may provide information received from the electronic device 110 to the user, and may receive input from the user and transmit it to the electronic device 110. Input obtained from the user may include various types of input, such as clicking using a mouse, touching using a touch pad or touch screen, voice recognition, and other electronic input. The user terminal 120 may receive the first page from the electronic device 110 as the first screen or gateway screen displayed when the application is executed, and output the first page through the display.

The network may serve to connect the electronic device 110 and the user terminal 120 or other external devices. For example, the network may provide a connection path so that the user terminal 120 can be connected to the electronic device 110 and transmit and receive packet data with the electronic device 110. A network is any type of wired or wireless network, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro). It can be implemented as:

FIG. 2 is a block diagram of an electronic device 200 according to an embodiment of the present disclosure. In one embodiment, the electronic device 200 may include a communication circuit 210, one or more processors 220, and/or one or more memories 230 as components. In one embodiment, at least one of the components of the electronic device 200 may be omitted, or another component may be added to the electronic device 200. In one embodiment, additionally or alternatively, some components may be integrated and implemented, or may be implemented as a single or plural entity. In this disclosure, one or more processors 220 may be referred to as processor 220 . The expression processor 220 may mean a set of one or more processors, unless the context clearly expresses otherwise. In this disclosure, one or more memories 230 may be referred to as memory 230 . The expression memory 230 may mean a set of one or more memories, unless the context clearly expresses otherwise. In one embodiment, at least some of the internal/external components of the electronic device 200 include a bus, General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), or Mobile Industry Processor Interface (MIPI), etc. They are connected to each other and can exchange information (data, signals, etc.).

A communication circuit 210 can communicate with a user terminal. The communication circuit 210 may perform wireless or wired communication between the electronic device 200 and the user terminal. For example, the communication circuit 210 may include enhanced Mobile Broadband (eMBB), Ultra Reliable Low-Latency Communications (URLLC), Massive Machine Type Communications (MMTC), Long-Term Evolution (LTE), and LTE Advance (LTE-A). , NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Wireless communication can be performed using methods such as Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit 210 provides wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). It can be done. In one embodiment, the electronic device 200 may be implemented by being integrated with another device. In this case, the communication circuit 210 may function as a connection circuit or interface that connects the electronic device 200 and the other device.

The processor 220 may control at least one component of the electronic device 200 connected to the processor 220 by running software (eg, commands, programs, etc.). Additionally, the processor 220 may perform various operations related to the present disclosure, such as calculation, processing, data generation, and processing. Additionally, the processor 220 may load data, etc. from the memory 230 or store it in the memory 230 . Furthermore, the processor 220 can transmit and receive various information from the user terminal through the communication circuit 210. In one embodiment, the processor 220 may control the communication circuit 210 to transmit various information, such as information about the first page, to the user terminal. Specifically, the processor 220 may transmit a first page including a first area in which first information regarding one or more determined financial benefits is displayed to the user terminal through the communication circuit 210.

If the user is not a membership member, the processor 220 may determine, based on the user's purchase history, one or more financial benefits that the user could have received if the user had previously signed up for membership. One or more financial benefits may refer to financial benefits that could be received during a specific period, corresponding to one or more specific periods. For example, if there is a history of purchasing a product in the past, if the user was a membership member at the time of purchasing the product, there may be membership benefits that could have been received during the product purchase process. Specifically, membership-only discount benefits are provided for products purchased by the user, exemption or reduction of shipping fees and return shipping fees is provided, or delivery times are shortened (e.g., same-day delivery, orders placed during the day can be delivered early in the morning). Delivery service may be provided free of charge. Furthermore, if the user has signed up for a membership, coupons or points provided upon signing up for membership may have been used in the payment process for the product. The processor 220 may determine the cost that the user could have saved through membership-only discount benefits and/or shipping fee and return shipping fee discounts or exemption benefits as the financial benefit that the user could have received if he had signed up for membership in the past. Additionally, if the user paid for and used a service that shortens the delivery time for products purchased in the past, the processor 220 may determine the paid cost as a financial benefit that could have been received if the user had signed up for membership in the past. In addition, if the user has a history of paying more than the amount corresponding to the coupon or point provided upon signing up for membership, the processor 220 calculates the amount corresponding to the coupon or point as the amount of money that could have been received if the user had signed up for membership in the past. You can decide based on benefits. In one embodiment, upon signing up for membership, a user may be provided with the benefit of being able to use additional services, such as a content provision service, for free. In this case, if the user has a history of paying for and using an additional service that could have been used for free if the user had signed up for membership in the past, the processor 220 will reimburse the user for the fee paid for the additional service if he or she had signed up for membership in the past. This can be determined by the financial benefits you could have received.

In one embodiment, processor 220 may calculate, based on the user's purchase history, the total amount of monetary benefits the user would have received if he or she had signed up for membership before a certain period of time. For example, the processor 220 may provide a service that reduces costs, costs that the user can save through discounts or exemptions on shipping costs and return shipping costs, and services that shorten delivery times for free through membership member-only discount benefits. Costs that can be saved through the benefits provided, costs that can be saved through coupons or points provided by signing up for membership, and savings that can be made through benefits such as additional services such as content provision services provided free of charge by signing up for membership. You can calculate the total cost that could have been incurred. At this time, the first information displayed in the first area included in the first page may include information about the total amount of financial benefits that the user could have received if he or she had signed up for membership before a specific period.

The memory 230 can store various information (data). Information stored in the memory 230 is information acquired, processed, or used by at least one component of the electronic device 200, and may include software (eg, commands, programs, etc.). Memory 230 may include volatile and/or non-volatile memory. In the present disclosure, a command or program is software stored in the memory 230, an operating system for controlling the resources of the electronic device 200, an application, and/or various functions so that the application can utilize the resources of the electronic device 200. It may include middleware that provides to the application. In one embodiment, the memory 230 may store instructions that, when executed by the processor 220, cause the processor 220 to perform an operation. The memory 230 may store at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210. The processor 220 may store in the memory 230 at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210. The memory 230 stores information about the membership system (e.g., information about membership benefits, information about the cost required to sign up for membership, information on the history of utilization of membership benefits by a user enrolled in the membership, etc.) and/or the user's purchase. Information about the history can be stored, and information about the membership system and/or information about the user's purchase history can be updated.

Hereinafter, operations described as being performed by the electronic device in FIGS. 3 to 10 may be understood as being performed by the processor 220 of the electronic device 200 described in FIG. 2 .

FIG. 3 is a diagram illustrating a first page 300 provided by an electronic device according to an embodiment of the present disclosure. The first page 300 may be the page that is first displayed when the application is executed. The illustrated first page 300 may be a first page corresponding to a case where the user terminal is a smartphone. However, if the user terminal is a computer, laptop, or other device, the first page 300 is configured in the form of a PC version (Personal Computer version) web page corresponding to the device, and is received if the user has signed up for membership in the past. It may include a first area 301 in which first information about one or more financial benefits that could be received is displayed. In this case, the first page 300 may be the main page of the service. The electronic device may determine what type of user terminal is and provide the first page 300 to the user terminal in a different form depending on the type of user terminal identified.

The first area 301 may display first information about one or more financial benefits that the user could have received if he or she had signed up for membership in the past. For example, the first area 301 displays first information about one or more financial benefits that the user could have received if he or she had signed up for membership in the past with the phrase “ABC, you can save 9,000 won more than now.” It can be. Here, the monetary benefit of 9,000 won may be a value determined based on the user's purchase history. In one embodiment, if the user has no past purchase history, the first area 301 may not be displayed on the first page 300.

In one embodiment, the first area 301 may further include a display indicating that additional information about financial benefits is displayed when an input such as a touch or click is obtained in at least a portion of the first area 301. An indication that additional information about the monetary benefit is displayed once the input is obtained may include, for example, a downward arrow indication as shown. As another example, not shown, a display indicating that additional information about the monetary benefit will be displayed once the input is obtained may include phrases such as “Learn more.”

FIG. 4 is a diagram illustrating a pop-up window 400 including a second area 401 provided by an electronic device according to an embodiment of the present disclosure. In one embodiment, the electronic device displays a pop-up window 400 including a second area 401 in which additional second information about one or more financial benefits is displayed when an input to at least a portion of the first area is obtained from the user terminal. Alternatively, a second page (not shown) may be provided. In this illustration, an embodiment in which a pop-up window 400 including a second area 401 is provided is shown. In this case, the pop-up window 400 may be displayed overlaid on the previously displayed first page. A portion of the first page displayed behind the pop-up window 400 may be displayed darkly by adjusting transparency.

In one embodiment, the electronic device may determine, based on the user's purchase history, one or more financial benefits that the user would have received, corresponding to each of the one or more specific time periods, if the user had subscribed to membership prior to the one or more specific time periods. The pop-up window 400 or the second page may include one or more second icons 403 corresponding to each of one or more specific periods. The second information may include information about one or more financial benefits corresponding to a specific period corresponding to the selected icon among the one or more second icons 403. For example, among the one or more second icons 403, a currently selected second icon (e.g., an icon corresponding to the “whole month” period) is shaded, etc., and a second icon that is not currently selected (e.g., “ icons corresponding to the “all 3 months” and “all 6 months” time periods) and may be highlighted in different ways. Additionally, a text indicating that the amount displayed in the second area 401 is the accumulated amount of financial benefits received during a recent specific period (e.g., “This is the accumulated amount for the last one month”) may be displayed. Additionally, when a new selection for the second icon 403 that is not currently selected is input from the user terminal, information about one or more financial benefits for a specific period corresponding to the newly selected second icon 403 is displayed in the second area. It may be displayed at (401). Selection of the second icon 403 may be input through a touch or click of the user terminal. As the specific period corresponding to the second icon 403 is longer, one or more financial benefits displayed in the second area 401 may be the same or larger. The second area 401 allows the user to recognize one or more financial benefits that he or she could have received if he or she had signed up for membership various times ago.

In one embodiment, the electronic device may determine a first item-specific monetary benefit corresponding to at least some of one or more monetary benefits that the user could have received if he or she had subscribed to membership in the past. The second information displayed in the second area 401 may include information about financial benefits for each first item. For example, the electronic device may determine the financial benefit for each first item that could be received in a specific period corresponding to each of the second icons 403. The first monetary benefit for each item may refer to a monetary benefit determined in response to each of one or more benefits provided upon signing up for membership. For example, the first category of financial benefits includes financial benefits from membership-only discounts, financial benefits from exemption or reduction of shipping costs and return shipping costs, financial benefits from providing delivery time reduction services, and financial benefits from content provision services. , and may include at least a portion of financial benefits based on coupons or points provided upon signing up for membership. The second area 401 displays monetary benefits for each item (e.g., -5,000 won) and phrases guiding each item (e.g., “Free return of Rocket Delivery products,” “Additional discount for WoW members only,” “Coupon discount for WoW members only”) may be included. The second area 401 further includes information indicating that among the benefits provided upon membership registration, there may be benefits that cannot be converted to monetary benefits (e.g., “Only some benefits that can be converted to monetary benefits are included.”). can do.

In one embodiment, the pop-up window 400 or the second page may include a first icon 402 indicating movement to a third page related to membership registration. When an input for the first icon 402 is obtained from the user terminal, the electronic device may provide the third page to the user terminal. The first icon 402 may display a phrase instructing to sign up for membership (e.g., “Save money with WoW membership starting today”). When an input such as a touch or a click on the first icon 402 is obtained, the user terminal may transmit a signal requesting a third page regarding membership registration to the electronic device. And, the user terminal can display the third page received from the electronic device.

FIG. 5 is a diagram illustrating a third page 500 provided by an electronic device according to an embodiment of the present disclosure. In one embodiment, the third page 500 regarding membership registration may be a page that provides information on membership benefits and allows membership registration of a user account according to additional input from the user. For example, the third page 500 may include a page for inputting a payment method to pay a membership fee or maintenance fee, or an intermediate page for moving to such a page.

If the third page 500 is an intermediate page for moving to a page where a payment method is input to pay the membership registration fee or maintenance fee, it may include an icon 501 that instructs the user to move to the page where the payment method is input. You can. The icon 501, which instructs you to move to a page where a payment method is entered, may display a phrase instructing you to sign up for membership (e.g., “Pay and start”). When an input such as a touch or click on the icon 501 instructing to move to a page for inputting a payment method is obtained, the user terminal may transmit a signal requesting a page for inputting a payment method to the electronic device. Additionally, the electronic device may provide a page for receiving a payment method to the user terminal in response to a signal requesting a page for receiving a payment method received from the user terminal. The user terminal may display a page where the payment method received from the electronic device is input.

FIG. 6 is a diagram illustrating a fourth page 600 provided by an electronic device according to an embodiment of the present disclosure. The fourth page 600 may be a page about detailed information on a specific product. In one embodiment, the electronic device may determine the maximum cost of savings (e.g., KRW 6,300) based on one or more monetary benefits of membership subscription for the purchase of a specific product. The electronic device may obtain a command instructing to call the fourth page 600 from the user terminal. In response to a command instructing to call the fourth page 600, the electronic device includes a third area 601 in which fifth information about the maximum savings cost of a specific product is displayed if the user is not a membership member. The fourth page 600 may be provided to the user terminal.

For example, the third area 601 displays the price of the product that can be applied when the user signs up for membership and receives maximum benefits (e.g., 13,100 won) and informs that the price can be applied when signing up for membership. May include an indication (e.g. “Wow Membership Price”). Additionally, the third area 601 may include information indicating the maximum amount that can be saved by signing up for membership (e.g., “6,300 won cheaper”).

In one embodiment, the electronic device may determine a second monetary benefit for each item corresponding to each of one or more monetary benefits of membership subscription related to the purchase of a specific product. The fifth information displayed in the third area 601 may include information about financial benefits for each second item.

The second monetary benefit for each item may refer to a monetary benefit that can be applied during the purchase process of the product determined in response to each of one or more benefits provided upon signing up for membership. For example, the second item-specific financial benefit may include at least a portion of the financial benefits based on coupons or points provided upon signing up for membership, the financial benefits based on a discount exclusively for membership members, and the monetary benefits based on a card discount exclusively for membership members. You can. The financial benefit from a discount on a card exclusive to membership members may mean a financial benefit based on the amount discounted when paying with a card that can only be issued to membership members. The third area 601 displays monetary benefits for each item (e.g. -3,000 won, up to 6% discount) and phrases guiding each item (e.g. “Apply WoW-exclusive discount coupon”, “WoW-exclusive”) may include “apply additional discount”, “immediate discount on WoW-exclusive card”).

In one embodiment, the third area may include a third icon 602 indicating a purchase according to the maximum savings cost. When an input for the third icon 602 is obtained from the user terminal, the electronic device may provide a third page regarding membership registration to the user terminal. The third icon 602 may display a phrase instructing to sign up for membership or a phrase instructing to purchase according to the maximum savings cost (e.g., “Purchase at the maximum benefit price”). When an input such as a touch or a click on the third icon 602 is obtained, the user terminal may transmit a signal requesting a third page regarding membership registration to the electronic device. And, the user terminal can display the third page received from the electronic device.

In one embodiment, the electronic device may compare the maximum cost savings to a baseline regarding the cost required for membership. The standard value for the cost required for membership subscription may be a value set as a specific ratio of the regular cost required for membership subscription. For example, the standard value for the cost required for membership subscription may be set as 100%, 75%, 50%, etc. of the regular cost required for membership subscription. If the maximum savings exceeds a certain percentage of the regular cost required for membership, the user's desire to join may further increase. Although not shown, the third area 601 included in the fourth page 600 may further display information about the cost required for membership subscription when the maximum savings cost exceeds the standard value. For example, information about the cost required to sign up for membership may be displayed in the third icon 602 with phrases such as “Purchase at the maximum benefit price (KRW 4,990 per month).” In another embodiment, when the maximum savings cost exceeds a certain percentage of the regular cost required for membership subscription, the fifth information displayed in the third area 601 is displayed in a larger size than before or as text. may be displayed with greater emphasis, such as in bold or in a different color, or additional messages may be displayed urging the desire to sign up for membership through specific phrases (e.g., “Don’t miss out on discounts”).

In one embodiment, when the user's membership registration is completed through the third page, the electronic device may provide the user terminal with a fifth page exclusively for membership members regarding detailed information on a specific product. After the user's membership registration is completed, the user terminal may display the received fifth page.

FIG. 7 is a diagram illustrating a fifth page 700 provided by an electronic device according to an embodiment of the present disclosure. The fifth page 700, dedicated to membership members regarding detailed information on specific products, does not display prices to which the financial benefits of membership subscription are not applied, compared to the page regarding detailed information on specific products provided to non-membership members. It may not be possible. Additionally, the fifth page 700 may not display a third icon indicating a purchase according to the maximum savings cost, compared to a page about detailed information on a specific product provided to non-membership members. In contrast to the page about detailed information on specific products provided to non-membership members, the fifth page 700 further displays indications (e.g. rocket icon and “rocket wow”) indicating that specific services regarding delivery time are provided. It can be included.

FIG. 8 is a diagram illustrating a first page 800 including a fourth area 801 provided by an electronic device according to an embodiment of the present disclosure. In one embodiment, the first page 800 may include a fourth area 801 in which information about free trial benefits of content provision is displayed when the user is not a membership member. Typically, content provision services may be provided to members who have signed up for membership, but some content provision services may also be provided free of charge to members who have not signed up for membership. For example, if the content provided is a drama or season content, episode 1 may be provided for free. If the content provided is a sports broadcast or recorded video, one session may be provided free of charge. If the content provided is a regularly aired program such as an entertainment program, the most recently aired episode may be provided free of charge.

In one embodiment, the fourth area 801 may include an icon 802 indicating a content provision service. When an input for the icon 802 is obtained from the user terminal, the electronic device may provide a page related to the content provision service to the user terminal. The icon 802 may display a phrase indicating a content provision service (e.g., “View Coupang Play content”). When an input such as a touch or a click on the icon 802 is obtained, the user terminal may transmit a signal requesting a page related to the content provision service to the electronic device. Additionally, the user terminal may display a page related to the content provision service received from the electronic device. On the page about the content provision service, procedures such as subscription to the content provision service, free trial of the content provision service, and membership registration for provision of the content provision service may be performed.

FIG. 9 is a diagram illustrating a first page 900 including a fourth area 901 provided by an electronic device according to an embodiment of the present disclosure. The fourth area 901 included in the first page 900 may include information about the determined recommended content (eg, drama).

In one embodiment, the electronic device may determine recommended content based on at least one of the user's age and gender. For example, the electronic device may determine the user's recommended content based on the content viewing history of other users of the same gender and age as the user. Specifically, the electronic device may determine the content most viewed by other users of the same age group as the user, classified as those in their 20s, 30s, etc., as the user's recommended content. Alternatively, the electronic device may determine the content most viewed by other users whose age difference with the user is less than a preset standard as the user's recommended content.

In one embodiment, the fourth area 901 may include an icon 902 indicating a free trial of a content provision service. When an input for the icon 902 is obtained from the user terminal, the electronic device may provide a page about a free trial of the content providing service to the user terminal. The icon 902 may display a phrase (e.g., “Watch drama episode 1 for free”) indicating a free trial of a content provision service for recommended content. When an input such as a touch or a click on the icon 902 is obtained, the user terminal may transmit a signal requesting a page about a free trial of the content providing service to the electronic device. Additionally, the user terminal may display a page regarding a free trial of the content provision service received from the electronic device. Page about free trial of content provision service

FIG. 10 is a diagram illustrating a sixth page 1000 provided by an electronic device according to an embodiment of the present disclosure. The sixth page 1000 may be a page provided when the user completes purchasing a product. Information about completed purchases may be displayed on the sixth page 1000. For example, page 6 (1000) contains the expected arrival date, information about delivery (e.g., recipient's name and contact information, receiving address, delivery request, etc.), and information about costs (e.g., total product price, shipping cost, etc.). , total payment amount, etc.), and point accumulation details according to purchases may be displayed.

In one embodiment, the electronic device may determine the maximum cost savings for the purchase of a particular product based on one or more financial benefits of membership for the purchase of the particular product. If the user who has completed the purchase of a specific product is not a membership member, the electronic device displays information about the maximum savings cost for the specific product and the possibility of retroactive application of one or more financial benefits if membership registration is completed within a preset specific time. The sixth page 1000 including the fifth area 1001 may be provided to the user terminal. For example, information about the maximum saving cost of a specific product (e.g. 5,000 won) and the retroactive application of one or more financial benefits if membership registration is completed within a certain preset time is provided in the 5th area (1001) as “Wow Membership.” It can be displayed with phrases such as “If you sign up within 24 hours, you will receive up to 5,000 won back!” As another example, the retroactive period for one or more financial benefits may be determined by the date the purchase was completed. In this case, the fifth area 1001 may display a period during which retroactive application of one or more financial benefits is possible, rather than a preset specific time.

In one embodiment, area 5 1001 may include a fourth icon 1002 indicating movement to a third page regarding membership registration. When an input for the fourth icon 1002 is obtained from the user terminal, the electronic device may provide the third page to the user terminal. The fourth icon 1002 may display a phrase instructing membership registration (e.g., “Sign up now”). When an input such as a touch or a click on the fourth icon 1002 is obtained, the user terminal may transmit a signal requesting a third page regarding membership registration to the electronic device. And, the user terminal can display the third page received from the electronic device.

Figure 11 is an operation flowchart showing a method according to an embodiment of the present disclosure. Method 1100 may be performed by an electronic device. The method 1100 according to an embodiment includes an operation (S1110) of checking whether the user corresponding to the user terminal is a membership member. If the user is not a membership member, based on the user's purchase history, the user's past An operation of determining one or more financial benefits that could be received if one subscribed to membership (S1120) and an operation of providing the user terminal with a first page including a first area in which first information about the determined one or more financial benefits is displayed (S1120) S1130) may be included. In one embodiment, operation S1120 includes calculating the total amount of financial benefits that the user could have received if the user had subscribed to the membership before a specific period, based on the user's purchase history, and operation S1130 includes calculating the total amount of financial benefits that the user could have received if the user had subscribed to the membership before a specific period of time. It may include providing the user terminal with a first page including a first area where first information including information about the total amount of financial benefits that could have been received if the user subscribed was displayed.

In one embodiment, the method 1100 creates a pop-up window or second page including a second area where additional second information regarding one or more financial benefits is displayed when an input for at least a portion of the first area is obtained from the user terminal. It may further include an operation that provides. In one embodiment, the operation of providing a pop-up window or a second page including a second area includes providing a pop-up window or a second page including a first icon indicating movement to a third page related to membership registration. And, the method 1100 may further include providing a third page to the user terminal when an input for the first icon is obtained from the user terminal. In one embodiment, the act of providing a pop-up window or a second page including a second area is based on the user's purchase history, if the user signed up for membership prior to one or more specific time periods, corresponding to each of the one or more specific time periods. An action for determining one or more monetary benefits that could have been received and one or more second icons corresponding to each of one or more specific time periods, and one or more monetary benefits corresponding to a specific time period corresponding to a selected icon of the one or more second icons. It may include an operation of providing a pop-up window or a second page including a second area where second information including information is displayed. In one embodiment, the operation of providing a pop-up window or a second page including a second area includes at least a portion of one or more financial benefits that the user could have received if he had signed up for membership in the past, for each of the corresponding first items. It may include an operation of determining a financial benefit and an operation of providing a pop-up window or a second page including a second area where second information including information about the financial benefit for each first item is displayed.

In one embodiment, the method 1100 includes determining the maximum cost savings based on one or more monetary benefits of membership subscription for the purchase of a specific product, calling a fourth page for detailed information about the specific product from the user terminal. an operation of obtaining an instruction to instruct, and in response to the instruction to instruct the call of the fourth page, if the user is not a membership member, a third area in which fifth information about the maximum saving cost of a specific product is displayed. An operation of providing the included fourth page to the user terminal may be further included. In one embodiment, the operation of providing the fourth page to the user terminal includes providing the user terminal with a fourth page including a third area including a third icon indicating a purchase according to the maximum savings cost; , the method 1100 may further include providing a third page regarding membership registration to the user terminal when an input for a third icon is obtained from the user terminal. In one embodiment, the method 1100 may further include providing a fifth page exclusively for membership members regarding detailed information on a specific product to the user terminal when the user's membership registration is completed through the third page. . In one embodiment, the operation of providing the fourth page to the user terminal is an operation of comparing the maximum savings cost with a standard value regarding the cost required for membership subscription, and when the maximum savings cost exceeds the standard value, the cost required for membership subscription It may include providing the user terminal with a fourth page including a third area where information related to is displayed. In one embodiment, the operation of providing the fourth page to the user terminal includes determining a monetary benefit for each second item corresponding to each of one or more monetary benefits of membership subscription related to the purchase of a specific product, and determining a monetary benefit for each second item. It may include providing the user terminal with a fourth page including a third area where fifth information including information about benefits is displayed.

In one embodiment, operation S1130 may include providing the user terminal with a first page including a fourth area where information about the free trial benefit of content provision is displayed when the user is not a membership member. . In one embodiment, the operation of providing the first page including the fourth area to the user terminal includes the operation of determining recommended content and information about the determined recommended content based on at least one of the user's age and gender. It may include providing the first page including the fourth area to the user terminal.

In one embodiment, method 1100 includes determining a maximum cost savings based on one or more financial benefits of membership for the purchase of a particular product, and if the user who completes the purchase of the particular product is not a member for membership; It further includes an operation of providing a sixth page to the user terminal, including a fifth area, on which information indicating the maximum savings cost of a specific product and one or more financial benefits that can be retroactively applied upon completing membership registration within a certain preset time is displayed. can do. In one embodiment, the operation of providing the sixth page to the user terminal is the operation of providing the user terminal with the sixth page including a fifth area including a fourth icon instructing to move to the third page related to membership registration. It includes, and the method 1100 may further include providing a third page to the user terminal when an input for the fourth icon is obtained from the user terminal.

Methods according to the present disclosure may be computer-implemented methods. In the present disclosure, each operation of the corresponding methods is shown and described in a predetermined order, but in addition to being performed sequentially, each operation may be performed in an order that can be arbitrarily combined according to the present disclosure. In one embodiment, at least some of the operations may be performed in parallel, iteratively, or heuristically. This disclosure does not exclude making changes or modifications to the methods. In one embodiment, at least some operations may be omitted or other operations may be added.

Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium. The software may be software for implementing various embodiments of the present disclosure described above. Software can be inferred from various embodiments of the present disclosure by programmers in the technical field to which this disclosure pertains. For example, software can be instructions (e.g. code or code segments) or programs that can be read by a device. A device is a device that can operate according to commands called from a recording medium, and may be, for example, a computer. In one embodiment, the device may be an electronic device according to embodiments of the present disclosure. In one embodiment, the device's processor may execute a called instruction, causing the device's components to perform a function corresponding to the instruction. In one embodiment, the processor may be a processor of an electronic device according to embodiments of the present disclosure. A recording medium may refer to any type of recording medium in which data is stored that can be read by a device. Recording media may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage devices, etc. In one embodiment, the recording medium may be memory. In one embodiment, the recording medium may be implemented in a distributed form, such as in a computer system connected to a network. Software may be distributed, stored, and executed on a computer system, etc. The recording medium may be a non-transitory recording medium. A non-transitory recording medium refers to a tangible medium regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are temporarily propagated.

Although the technical idea of the present disclosure has been described above through various embodiments, the technical idea of the present disclosure includes various substitutions, modifications, and changes that can be made within the range that can be understood by those skilled in the art in the technical field to which the present disclosure pertains. Includes. Additionally, it is to be understood that such substitutions, modifications and alterations may be included within the scope of the appended claims. Embodiments according to the present disclosure can be combined with each other. Each embodiment can be combined in various ways depending on the number of cases, and embodiments created by combining them also fall within the scope of the present disclosure.

Claims (20)

In an electronic device that provides information on the financial benefits of membership for a service,
A communication circuit that communicates with a user terminal;
One or more processors; and
Comprising one or more memories storing instructions that, when executed by the one or more processors, cause the one or more processors to perform an operation;
The one or more processors:
Check whether the user corresponding to the user terminal is a membership member,
If the user is not a membership member, determine, based on the user's purchase history, one or more financial benefits that the user would have received if the user had previously signed up for membership;
An electronic device that provides the user terminal with a first page including a first area where first information regarding the determined one or more financial benefits is displayed.
According to paragraph 1,
The one or more processors:
Based on the user's purchase history, calculate the total amount of financial benefits that the user could have received if he or she had signed up for membership before a certain period of time,
The first information includes information about the total amount of financial benefits that the user could have received if he had signed up for membership before the specific period.
According to paragraph 1,
The one or more processors:
An electronic device that provides a pop-up window or a second page including a second area where additional second information about the one or more financial benefits is displayed when an input for at least a portion of the first area is obtained from the user terminal.
According to paragraph 3,
The pop-up window or second page includes a first icon indicating movement to a third page regarding membership registration,
The one or more processors:
An electronic device that provides the third page to the user terminal when an input for the first icon is obtained from the user terminal.
According to paragraph 3,
The one or more processors:
Based on the purchase history of the user, determine, in response to each of the one or more specific periods, one or more monetary benefits that the user would have received if the user had subscribed to membership before the one or more specific periods;
The pop-up window or second page includes one or more second icons corresponding to each of the one or more specific periods,
The second information includes information about the one or more monetary benefits corresponding to a specific period corresponding to the selected icon among the one or more second icons.
According to paragraph 3,
The one or more processors:
With respect to at least some of the one or more financial benefits that the user could have received if he had subscribed to membership in the past, determine the monetary benefit for each first item corresponding to each,
The second information includes information about financial benefits for each first item.
According to paragraph 1,
The one or more processors:
Determine the maximum savings based on one or more monetary benefits of said membership with respect to the purchase of a particular product;
Obtaining a command instructing to call a fourth page regarding detailed information on the specific product from the user terminal,
In response to a command instructing to call the fourth page, the fourth page including a third area where the fifth information about the maximum savings cost of the specific product is displayed when the user is not a membership member. An electronic device that provides to the user terminal.
In clause 7,
The third area includes a third icon indicating a purchase according to the maximum savings cost,
The one or more processors:
An electronic device that provides a third page regarding membership registration to the user terminal when an input for the third icon is obtained from the user terminal.
According to clause 8,
The one or more processors:
When the user's membership registration is completed through the third page, an electronic device that provides a fifth page exclusively for membership members regarding detailed information on the specific product to the user terminal.
In clause 7,
The one or more processors:
Compare the maximum savings to a baseline for the cost required for membership,
The third area is an electronic device where, when the maximum saving cost exceeds the standard value, information regarding the cost required for membership subscription is displayed.
In clause 7,
The one or more processors:
Determining a second item-specific financial benefit corresponding to each of the one or more financial benefits of signing up for the membership regarding the purchase of the specific product,
The fifth information includes information about financial benefits for each second item.
According to paragraph 1,
The first page includes a fourth area where information about free trial benefits of content provision is displayed when the user is not a member who has signed up for membership.
According to clause 12,
The one or more processors:
Determine recommended content based on at least one of the user's age and gender,
The fourth area includes information about the determined recommended content.
According to paragraph 1,
The one or more processors:
Determine the maximum savings based on one or more monetary benefits of said membership with respect to the purchase of a particular product;
If the user who has completed the purchase of the specific product is not a membership member, information regarding the maximum savings cost of the specific product and the possible retroactive application of the one or more financial benefits upon completing the membership subscription within a preset specific time An electronic device that provides a sixth page including a fifth area where is displayed to the user terminal.
According to clause 14,
The fifth area includes a fourth icon indicating movement to a third page related to membership registration,
The one or more processors:
An electronic device that provides the third page to the user terminal when an input for the fourth icon is obtained from the user terminal.
In a method of providing information on the financial benefits of membership subscription regarding the service of an electronic device,
An operation to check whether the user corresponding to the user terminal is a member who has registered for membership;
If the user is not a membership member, determining one or more financial benefits that the user could have received if the user had previously signed up for membership, based on the purchase history of the user; and
A method comprising providing the user terminal with a first page including a first area in which first information regarding the determined one or more financial benefits is displayed.
According to clause 16,
When an input for at least a portion of the first area is obtained from the user terminal, it further includes providing a pop-up window or a second page including a second area where additional second information regarding the one or more financial benefits is displayed. How to.
According to clause 16,
determining a maximum cost savings based on one or more monetary benefits of the membership for the purchase of a particular product;
Obtaining a command instructing to call a fourth page regarding detailed information on the specific product from the user terminal; and
In response to a command instructing to call the fourth page, the fourth page including a third area where the fifth information about the maximum savings cost of the specific product is displayed when the user is not a membership member. The method further includes the operation of providing to the user terminal.
According to clause 16,
determining a maximum cost savings based on one or more monetary benefits of the membership for the purchase of a particular product; and
If the user who has completed the purchase of the specific product is not a membership member, information regarding the maximum savings cost of the specific product and the possible retroactive application of the one or more financial benefits upon completing the membership subscription within a preset specific time The method further includes providing a sixth page including a fifth area where is displayed to the user terminal.
A non-transitory computer-readable recording medium recording a program for execution on a computer, wherein when the program is executed by one or more processors, the one or more processors:
An operation to check whether the user corresponding to the user terminal is a member who has registered for membership;
If the user is not a membership member, determining one or more financial benefits that the user could have received if the user had previously signed up for membership, based on the purchase history of the user; and
A computer-readable recording medium comprising executable instructions for providing the user terminal with a first page including a first area on which first information regarding the determined one or more financial benefits is displayed.

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