KR20240029413A - A method of advertising using the platform for providing photo shooting service - Google Patents

Abstract

An advertising method using a photography service providing platform according to an embodiment of the present invention includes a photography device equipped to photograph an object, an advertiser terminal that generates advertisement information, which is information to be provided as an advertisement, and the advertisement through the advertiser terminal. In the advertising method using a photo taking service providing platform including a service server provided to receive information and a user terminal provided to receive and output the advertisement information through the service server, the service server sends the advertisement information through the advertiser terminal. An advertising information collection step of storing the received advertising information; A photographing information generation step of photographing the object through the photographing device and generating photographing information that is information about photographing the object; A captured file request step in which a user requests transmission of a captured file converted from the captured information into a file format through the photo capture device; A user authentication step in which a user inputs user information, which is information about the user terminal, through the photo capturing device, and proceeds to authenticate the user terminal based on the user information; A first advertisement information output step in which the service server generates first advertisement information, which is advertisement information to be output before transmitting the shooting file to the user terminal, and outputs the first advertisement information on the user terminal; A first condition achievement confirmation step of confirming whether the user terminal has achieved the conditions for receiving the photographed file through the service server; and a photographed file transmission step in which the service server transmits the photographed file to the user terminal.

Description

A method of advertising using the platform for providing photo shooting service}

The present invention relates to an advertising method using a photo shooting service provision platform. More specifically, before transmitting a photographed file to the user, an advertisement is output to the user's terminal, and after checking whether the conditions are met, the photographed file is transmitted to the user. This relates to an advertising method using a photo-taking service provision platform that can provide more maximized advertising effects by preventing arbitrary interruption or termination of displayed advertisements.

Digital display media, which is operated in the form of existing billboards, advertises using displays such as LCD (Liquid Crystal Display) or PDP (Plasma Display Panel) and provides only simple video advertisements and image advertisements, and consumers who use them Analysis has not been done, so there is no function to measure advertising exposure to determine which consumer, i.e., male or female, or what age group mainly uses it. Additionally, due to the absence of analysis data on advertising exposure, the location of advertising is simply a place with a large floating population. The reality is that locations or shopping areas are selected and advertising media is installed and operated.

As such, the relevance to the target of the advertisement is low and the advertisement is simply played, so the effect of the advertisement is not clear, which also causes problems with the execution of advertising costs. In other words, in the case of existing digital display media, advertising costs are set based on the frequency of advertising exposure, but advertising fees are set based on the floating population of the area where the advertisement is conducted, rather than based on the frequency of advertising exposure. Not only is the floating population of the region not a clear figure, but in the case of department stores and shopping centers, advertising fees are set overly high by setting advertising fees based on daily visitors and monthly visitors, and advertisers also do not have clear evidence to support this. There is no choice but to carry out advertisements by paying excessively high advertising fees, which will soon affect the products sold to consumers and ultimately result in harm to consumers.

In addition, the biggest problem is that not only is it difficult to secure effectiveness analysis data from posting advertisements and conducting corporate promotional events, but it is also impossible to focus consumers' interest and attention by providing only video and image advertisements that are not differentiated from other media. This will result in the inability to increase the effectiveness of advertising.

Accordingly, in recent years, advertisement provision methods have been developed that can improve users' concentration on advertisements by exposing advertisements while processing photo shooting services. However, these advertisement provision methods simply convert information captured through a camera into photos. This is a method of exposing advertisements during the conversion or printing process.

Therefore, in this method of providing advertisements, there is a problem in that the user who is the target of the advertisement can stop or end the advertisement at will, which reduces the effectiveness of the advertisement provided and reduces the efficiency of advertisement provision.

Republic of Korea Patent Publication 10-2017-0091417 A (2017.08.09)

The present invention was created to solve the above-mentioned problem. More specifically, by outputting an advertisement to a user terminal and transmitting the captured file only to users who have met the captured file transmission conditions, the user can arbitrarily end the displayed advertisement. Provides an advertising method using a photo shooting service provider platform that provides the effect of preventing the creation of unnecessary information by allowing users to directly select the information of the necessary shooting files while providing more maximized advertising effects by preventing the creation of unnecessary information. The purpose is to

An advertising method using a photography service providing platform according to an embodiment of the present invention includes a photography device equipped to photograph an object, an advertiser terminal that generates advertisement information, which is information to be provided as an advertisement, and the advertisement through the advertiser terminal. In the advertising method using a photo taking service providing platform including a service server provided to receive information and a user terminal provided to receive and output the advertisement information through the service server, the service server sends the advertisement information through the advertiser terminal. An advertising information collection step of storing the received advertising information; A photographing information generating step of photographing the object through the photographing device and generating photographing information that is information about photographing the object; A captured file request step in which a user requests transmission of a captured file converted from the captured information into a file format through the photo capture device; A user authentication step in which a user inputs user information, which is information about the user terminal, through the photo capturing device, and proceeds to authenticate the user terminal based on the user information; A first advertisement information output step in which the service server generates first advertisement information, which is advertisement information to be output before transmitting the shooting file to the user terminal, and outputs the first advertisement information on the user terminal; A first condition achievement confirmation step of confirming whether the user terminal has achieved the conditions for receiving the photographed file through the service server; and a photographed file transmission step in which the service server transmits the photographed file to the user terminal.

More specifically, the first advertisement information output step generates first condition information, which is information that is generated based on the first advertisement information and indicates conditions under which the user terminal can receive the shooting file, In the first condition achievement confirmation step, the user terminal generates first response information, which is information representing the response of the user terminal to the first advertisement information, and transmits it to the service server, and the service server determines the first condition. It is characterized in that whether or not to transmit the photographed file is determined by comparing information with the first response information.

More specifically, in the first condition achievement confirmation step, when the service server determines that the first condition information and the first response information match, it is determined to transmit the photographed file to the user terminal, and If it is determined that the first condition information and the first response information are inconsistent, it is characterized in that it is determined not to transmit the captured file to the user terminal.

More specifically, the captured file request step includes a captured file information selection step in which the user selects captured file information, which is information indicating the format and quality of the captured file that the user wishes to receive through the photo capturing device; and a captured file generating step in which the service server receives the captured file information through the photo capturing device and generates the captured file based on the captured file information.

More specifically, the first advertisement information is extracted from the advertisement information and is characterized in that the amount of information is proportional to the capacity size of the shooting file.

More specifically, the advertising method using the photo taking service providing platform includes a reward request step in which a user requests payment of a predetermined reward through the user terminal; A second advertising information output step in which the service server generates second advertising information, which is advertising information output before paying a reward to the user terminal, and outputs it on the user terminal; A second condition achievement confirmation step of confirming whether the user terminal has achieved the conditions for receiving rewards through the service server; And a reward payment step in which the service server pays a reward to the user terminal.

More specifically, the second advertisement information output step generates second condition information, which is generated based on the second advertisement information and is information indicating conditions under which the user terminal can receive a reward, and the second In the condition achievement confirmation step, the user terminal generates second response information, which is information representing the response of the user terminal to the second advertisement information, and transmits it to the service server, and the service server generates the second response information and the second condition information. It is characterized by comparing the second response information to determine whether to pay the reward.

More specifically, in the second condition achievement confirmation step, when the service server determines that the second condition information and the second response information match, the reward is determined to be paid to the user terminal, and the first 2 If it is determined that the condition information and the second response information are inconsistent, the reward is determined not to be paid to the user terminal.

More specifically, the reward request step includes a reward information selection step of selecting reward information, which is information indicating the type and format of the reward that the user wishes to receive through the user terminal; And a reward generation step in which the service server generates a reward based on the reward information.

More specifically, the reward information includes real-time location information of the user terminal, and the second advertisement information is extracted from the advertisement information and is generated based on the reward information.

An advertising method using a photo taking service providing platform according to an embodiment of the present invention includes a first advertising information output step of generating first advertising information and outputting it on a user terminal, thereby sending an advertisement to a user terminal held by a user. Because it is output, it is possible to provide various types and forms of advertising information compared to the method of outputting advertising to a conventional photo capture device, and at the same time, it improves advertising effectiveness by allowing users to respond to advertising information through the user terminal. You can do it.

In particular, the advertising method using a photo shooting service provision platform according to an embodiment of the present invention includes a first condition achievement confirmation step to check whether the user terminal has achieved the conditions for receiving the captured file, thereby establishing the conditions for transmitting the captured file. By providing shooting files only to users who have achieved this, users can be prevented from arbitrarily stopping or terminating advertising information displayed on the user terminal, thereby providing more maximized advertising effects.

In addition, the advertising method using a photography service providing platform according to an embodiment of the present invention includes a first condition achievement confirmation step of generating first response information and comparing it with first condition information to determine whether to transmit the photographed file. By doing so, the shooting file is provided only to the user terminal that has achieved the first condition information based on the user terminal's response to the first advertisement information, thereby providing the effect of maximizing the advertisement effect due to the first advertisement information.

In addition, the advertising method using a photography service provision platform according to an embodiment of the present invention includes a step of selecting photographed file information, allowing the user to directly select information about the format and quality of the necessary photographed file, eliminating unnecessary information. This provides the effect of improving the accuracy of information delivery by preventing the creation of and providing only the captured files in the format the user needs.

In addition, the advertising method using a photo shooting service provision platform according to an embodiment of the present invention includes first advertising information having an amount of information proportional to the capacity size of the shooting file, thereby creating a shooting file with a large capacity. First advertisement information with an appropriate amount of information is provided to users who wish to receive it, and the first advertisement information is extracted based on the type and quality of the shooting file requesting transmission, and an advertisement with an appropriate amount of information for each user is provided. It is possible to provide the effect of preventing excessive advertisements from being provided to users who receive shooting files with a small capacity.

In addition, the advertising method using a photo shooting service provision platform according to an additional embodiment of the present invention includes a second condition achievement confirmation step to check whether the user has achieved the conditions for receiving the reward, so that the user who has achieved the reward payment conditions By providing rewards only to users, it is possible to provide more maximized advertising effects by preventing users from arbitrarily stopping or terminating advertising information displayed on the user terminal.

In addition, the advertising method using a photography service provision platform according to an additional embodiment of the present invention includes a second condition achievement confirmation step of generating second response information and comparing it with the second condition information to determine whether or not to pay the reward. , Based on the user terminal's response to the second advertising information, rewards are provided only to the user terminal that has achieved the second condition information, providing the effect of maximizing the advertising effect due to the second advertising information.

In addition, the advertising method using a photo shooting service provision platform according to an additional embodiment of the present invention includes a reward information selection step, allowing the user to directly select information about the type and format of the required reward, thereby avoiding the generation of unnecessary information. At the same time, it is possible to provide only the types and formats of rewards that users need, which has the effect of providing more useful rewards to users.

In addition, the advertising method using the photo taking service providing platform according to an additional embodiment of the present invention includes second advertising information generated based on reward information, such as real-time location information of the user terminal, reward type selected by the user, and By generating secondary advertising information based on the format, advertising information related to a platform close to the location of the user's terminal and advertising information reflecting the user's interest can be provided, thereby alleviating the user's aversion to advertising. At the same time, advertising effectiveness can be maximized.

Figure 1 is a schematic diagram illustrating a photo taking service providing platform according to an embodiment of the present invention.
Figure 2 is a block diagram illustrating the detailed configuration of a service server that constitutes a photo shooting service providing platform according to an embodiment of the present invention.
Figure 3 is a block diagram illustrating the detailed configuration of a user terminal constituting a photo taking service providing platform according to an embodiment of the present invention.
Figure 4 is a block flow chart illustrating the progress of an advertising method using a photo taking service providing platform according to an embodiment of the present invention.
Figure 5 is a block flow chart illustrating the progress sequence of the shooting file request step that constitutes the advertising method using the photo shooting service providing platform according to an embodiment of the present invention.
Figure 6 is a flow chart showing the progress of an advertising method using a photo taking service providing platform according to an embodiment of the present invention.
Figure 7 is a block flow chart illustrating the progress of an advertising method using a photo taking service providing platform according to an additional embodiment of the present invention.
Figure 8 is a block flowchart illustrating the progress sequence of the reward request step constituting the advertising method using a photo taking service providing platform according to an additional embodiment of the present invention.
Figure 9 is a flow chart showing the progress of an advertising method using a photo taking service providing platform according to an additional embodiment of the present invention.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to be understood by those skilled in the art. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims.

Additionally, the terms used in this specification are for describing embodiments and are not intended to limit the present invention.

As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “comprising” does not exclude the presence or addition of elements other than the mentioned elements.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings that can be commonly understood by those skilled in the art to which the present invention pertains.

Hereinafter, the present invention will be described with reference to the attached drawings.

First, a photo taking service providing platform according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3.

Figure 1 is a diagram schematically illustrating a photo taking service providing platform according to an embodiment of the present invention, and Figure 2 is a diagram illustrating the detailed configuration of a service server constituting a photo taking service providing platform according to an embodiment of the present invention. It is a block diagram, and Figure 3 is a block diagram illustrating the detailed configuration of a user terminal that constitutes a photo taking service providing platform according to an embodiment of the present invention.

As shown in FIG. 1, the photo taking service providing platform according to an embodiment of the present invention includes a photo taking device (D), an advertiser terminal (Ta), a service server (S), and a user terminal (Tc).

Here, the advertiser terminal (Ta) and the service server (S), and the service server (S), the photo capturing device (D), and the user terminal (Tc) are connected through a communication network to enable mutual data communication.

First, the photography device D is characterized in that it is equipped to photograph an object.

More specifically, the photo capturing device D includes a camera for photographing an object and a touch screen for outputting a photograph or video of the object and allowing the user to input various information.

Next, the advertiser terminal Ta is equipped to generate advertising information, which is information to be provided as an advertisement.

Here, the advertising information may include product and service information that the advertiser wishes to provide.

Next, the service server (S) is equipped to receive the advertisement information through the advertiser terminal (Ta).

In particular, as shown in FIG. 2, the service server (S) includes an information analysis module that analyzes various collected information, a management module that manages various collected information, and a management module that is provided and installed on the user terminal from the service server. An execution module responsible for driving and executing the application (application) of the photo shooting service providing platform, a communication module for communication connection with the advertiser terminal, user terminal, and external server, and storage of various information, signals, and data It includes a control module that controls a database and the above-described components.

Next, the user terminal (Tc) is equipped to receive and output the advertisement information through the service server (S).

In particular, as shown in FIG. 3, the user terminal Tc includes an output unit provided to output the advertisement information and an input unit provided to allow the user to input or select various types of information.

Here, the user terminal (Tc) is a mobile phone, smartphone, laptop computer, digital broadcasting user terminal, personal digital assistants (PDA), portable multimedia player (PMP), navigation, slate PC, tablet PC, watch-type user terminal, and glass. It may include a user terminal (smart glass), a head mounted display (HMD), etc.

More specifically, as shown in FIG. 3, the user terminal (Tc) includes an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a control unit. can do.

However, not all of the above-described components are essential components, and the user terminal (Tc) may be implemented with more components than the above-mentioned components, or the user terminal (Tc) may be implemented with fewer components than the above-described components. You can.

Below, we look at the above components in turn.

The input unit is a camera or video input unit for inputting video signals, a microphone or audio input unit for inputting audio signals, and a user input unit (e.g., mouse, joystick, touchpad, etc.) for receiving information from the user. may include.

Voice data or image data collected from the input unit can be analyzed and processed as a user's control command.

The sensing unit may include one or more sensors for sensing at least one of information within the mobile communication terminal, information about the surrounding environment surrounding the mobile communication terminal, and user information.

For example, the sensing unit includes a proximity sensor, illumination sensor, touch sensor, acceleration sensor, magnetic sensor, G-sensor, and gyro. Gyroscope sensor, motion sensor, RGB sensor, infrared sensor, fingerprint scan sensor, ultrasonic sensor, optical sensor, e.g. for example, a camera).

The output unit is intended to generate output related to vision, hearing, or tactile sensation, and may include at least one of a display unit, an audio output unit, and a haptip module.

A touch screen can be implemented by forming a layered structure with the touch sensor or being integrated into the display unit.

This touch screen functions as a user input unit that provides an input interface between the user terminal (Tc) and the user, and can simultaneously provide an output interface between the user terminal (Tc) and the user.

The interface unit serves as a passageway for various types of external devices connected to the user terminal (Tc).

These interface units include a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, and a port for connecting a device equipped with an identification module. , it may include at least one of an audio input/output (I/O) port, a video input/output (I/O) port, and an earphone port.

In response to the external device being connected to the interface unit, the user terminal Tc may perform appropriate control related to the connected external device.

Additionally, the memory unit stores data supporting various functions of the user terminal (Tc). The memory unit may store a number of application programs (application programs or applications) running on the user terminal (Tc), data for operation of the user terminal (Tc), and commands.

At least some of these applications may be downloaded from an external server through wireless communication. In addition, at least some of these applications may be present on the user terminal (Tc) from the time of shipment for basic functions of the user terminal (Tc) (e.g., incoming and outgoing calls, receiving and sending functions). .

Meanwhile, the application program may be stored in the memory unit, installed on the user terminal (Tc), and driven by the control unit to perform the operation (or function) of the user terminal (Tc).

In addition to operations related to the service, the control unit typically controls the overall operation of the user terminal (Tc).

The control unit can provide or process appropriate information or functions to the user by processing signals, data, information, etc. input or output through the components discussed above, or by running an application program stored in the memory unit.

Additionally, the control unit may control at least some of the above-described components in order to run the application program stored in the memory unit. Furthermore, in order to drive the service, the control unit may operate at least two of the components included in the user terminal (Tc) in combination with each other.

The power supply unit receives external power and internal power under the control of the control unit and supplies power to each component included in the user terminal (Tc). This power supply unit includes a battery, which may be a built-in battery or a replaceable battery.

The communication unit may include one or more components that enable wired/wireless communication between the user terminal (Tc) and the wired/wireless communication system or wireless communication between the network where the user terminal (Tc) is located.

For example, the communication unit may include a mobile communication module, a short-range communication module, and a location information module.

The mobile communication module transmits and receives wireless signals to at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to voice call signals, video call signals, or text/multimedia message transmission and reception.

The short-range communication module refers to a module for short-range communication. Short-distance communication technologies include Bluetooth, Radio Frequency Identification (RFID), infrared data association (IrDA), Ultra Wideband (UWB), and ZigBee.

The location information module is a module for acquiring the location (or current location) of the user terminal (Tc), and representative examples thereof include a Global Positioning System (GPS) module or a Wireless Fidelity (WiFi) module.

The GPS module receives location information from multiple satellites. Here, the location information may include coordinate information expressed in latitude and longitude.

For example, the GPS module can measure accurate time and distance from three or more satellites and accurately calculate the current location according to the triangulation method of three different distances. A method of obtaining distance and time information from three satellites and correcting the error with one satellite can be used. In particular, the GPS module can obtain not only latitude, longitude, and altitude location but also three-dimensional speed information and accurate time from location information received from satellites.

As another example, when the user terminal (Tc) utilizes a Wi-Fi module, the user terminal (Tc) consists of a plurality of user terminals (Tc) based on the information of the Wi-Fi module and the wireless AP (Wireless Access Point) that transmits or receives wireless signals. ) Each location can be obtained.

If necessary, the location information module may replace or additionally perform any of the functions of other modules of the wireless communication unit to obtain data regarding the location of the user terminal (Tc).

In other words, the location information module is a module used to obtain the location (or current location) of the user terminal (Tc), and is not limited to a module that directly calculates or obtains the location of the terminal.

Next, with reference to FIGS. 4 and 5 , an advertising method using a photo taking service providing platform according to an embodiment of the present invention will be described.

Figure 4 is a block flow chart illustrating the progress of an advertising method using a photography service provision platform according to an embodiment of the present invention, and Figure 5 is an advertising method using a photography service provision platform according to an embodiment of the present invention. This is a block flowchart that schematizes the sequence of the shooting file request steps that make up.

First, the advertising method (S10000) using the photography service providing platform of the present invention includes a photography device equipped to photograph the object described above, an advertiser terminal that generates advertisement information, which is information to be provided as an advertisement, and the advertiser terminal. It is carried out based on a photo shooting service providing platform that includes a service server provided to receive the advertisement information and a user terminal provided to receive and output the advertisement information through the service server.

As shown in Figure 4, the advertising method (S10000) using the photo shooting service providing platform of the present invention includes an advertising information collection step (S100), a shooting information generation step (S200), a shooting file request step (S300), and user authentication. It includes a step (S400), a first advertising information output step (S500), a first condition fulfillment confirmation step (S600), and a shooting file transmission step (S700).

First, the advertisement information collection step (S100) is performed so that the service server stores the advertisement information received through the advertiser terminal.

Next, the photographing information generation step (S200) proceeds to photograph the object through the photographing device and generate photographing information, which is information about photographing the object.

Here, the photographing information includes information about the location and place where the photographing device is installed.

Next, in the shooting file request step (S300), the user requests transmission of a shooting file in which the shooting information is converted into a file format through the photo taking device.

Here, the captured file includes files in image and video formats.

In particular, as shown in FIG. 5, the photographed file request step (S300) includes a photographed file information selection step (S310) and a photographed file creation step (S320).

More specifically, in the step S310 of selecting captured file information, the user selects captured file information, which is information indicating the format and quality of the captured file that the user wishes to receive through the photo capturing device.

Here, the format of the captured file may include various types and formats that can be captured through the photo capturing device, such as images and videos.

Additionally, the quality of the captured file may include factors such as image quality.

As described above, by including the shooting file information selection step (S310), the user can directly select information about the format and quality of the necessary shooting file, thereby preventing the creation of unnecessary information and providing the information the user needs. Only formatted shooting files can be provided, which has the effect of improving the accuracy of information delivery.

And, in the captured file creation step (S320), the service server receives the captured file information through the photo capturing device and generates the captured file based on the captured file information.

Next, the user authentication step (S400) is a step in which the user inputs user information, which is information about the user terminal, through the photo capturing device, and proceeds to authenticate the user terminal based on the user information.

Here, the user information includes at least one selected from the user's phone number or email address.

Next, in the first advertising information output step (S500), the service server generates first advertising information, which is advertising information output before transmitting the shooting file to the user terminal, and outputs it on the user terminal. .

Accordingly, by including a first advertisement information output step (S500) of generating first advertisement information and outputting it on the user terminal, the advertisement is output to the user terminal possessed by the user, thereby outputting the advertisement to the conventional photo taking device. In addition to being able to provide advertising information of various types and forms compared to other methods, advertising effectiveness can be improved by allowing users to respond to advertising information through the user terminal.

More specifically, the first advertisement information output step (S500) is generated based on the first advertisement information and generates first condition information, which is information indicating conditions under which the user terminal can receive the shooting file. It is characterized by

Here, the first advertisement information is extracted from the advertisement information and is characterized by having an amount of information proportional to the capacity size of the shooting file.

For example, the first advertisement information having a larger amount of information than the advertisement information provided to the user terminal that requested the transmission of a captured file in an image format is provided to the user terminal that requests transmission of a captured file in a video format. .

In addition, the user terminal requesting transmission of high-quality and high-definition shooting files is provided with the first advertising information having a greater amount of information than the advertising information provided to the user terminal requesting transmission of low-quality and low-definition shooting files. provided.

Additionally, the number of advertisements included in the first advertisement information may vary depending on the capacity size of the shooting file.

As described above, by including the first advertisement information with the amount of information proportional to the capacity size of the shooting file, the first advertisement with the amount of information corresponding to the large capacity is provided to the user who wants to receive the shooting file with a large capacity. By providing information, the first advertising information can be extracted based on the type and quality of the shooting file requesting transmission, and advertisements with the amount of information appropriate for each user can be provided, so users who receive shooting files with a small capacity can receive them. It can provide the effect of preventing excessive advertisements from being provided to people.

Next, the first condition fulfillment confirmation step (S600) is performed to confirm whether the user terminal has achieved the conditions for receiving the photographed file through the service server.

Accordingly, by including a first condition achievement confirmation step (S600) to check whether the user terminal has achieved the conditions for receiving the captured file, the captured file is provided only to users who have achieved the conditions for transmitting the captured file, allowing the user to receive the captured file on the user terminal. It is possible to provide more maximized advertising effects by preventing arbitrary interruption or termination of advertising information displayed.

More specifically, in the first condition achievement confirmation step (S600), the user terminal generates first response information, which is information representing the response of the user terminal to the first advertisement information, and transmits it to the service server, The service server compares the first condition information and the first response information to determine whether to transmit the captured file.

Here, the first response information may include the output and playback time of the first advertisement information.

Additionally, the first response information may include information indicating whether the user terminal connects to an external link connected through the first advertisement information and whether a mobile application is downloaded after output of the first advertisement information.

And, in the first condition achievement confirmation step (S600), when the service server determines that the first condition information and the first response information match, it determines to transmit the photographed file to the user terminal, and the first 1 If it is determined that the condition information and the first response information are inconsistent, it is decided not to transmit the captured file to the user terminal.

Accordingly, by including a first condition achievement confirmation step (S600) of generating first response information and comparing it with the first condition information to determine whether to transmit the shooting file, the response of the user terminal to the first advertisement information is based on This provides the effect of maximizing the advertising effect due to the first advertising information by providing the shooting file only to the user terminal that has achieved the first condition information.

Next, the photographed file transmission step (S700) proceeds so that the service server transmits the photographed file to the user terminal.

Next, with reference to FIG. 6, each step of the advertising method using the photo taking service providing platform according to an embodiment of the present invention will be described in more detail.

Figure 6 is a flow chart showing the progress of an advertising method using a photo taking service providing platform according to an embodiment of the present invention.

As shown in Figure 6, in the advertising information collection step (S100), advertising information is generated in the advertiser's terminal and transmitted to the service server.

And, the service server receives and stores the advertisement information from the advertiser terminal.

Next, in the capturing information generation step (S200), the user deposits and pays fees through the photo capturing device and photographs an object including the user himself.

Additionally, the photo capturing device stores photographic information of an object, prints the photograph, and provides it to the user.

Next, as previously mentioned, the photographed file request step (S300) includes a photographed file information selection step (S310) and a photographed file creation step (S320).

First, in the shot file information selection step (S310), the user requests transmission of the shot file through the touch screen of the photo capture device and then selects shot file information, which is information including the format and quality information of the shot file. do.

Thereafter, in the captured file creation step (S320), the service server receives captured file information from the photo capturing device, creates and stores a captured file based on the captured file information.

Next, in the user authentication step (S400), the user inputs user information, which is information including information about the user terminal, through the photo capturing device.

Thereafter, the service server receives the user information from the photo capturing device, generates authentication request information, which is information requesting authentication of the user terminal, based on the user information, and transmits it to the user terminal.

Then, when the user inputs an authentication signal, which is a signal for authenticating the user terminal, through the user terminal, the user terminal transmits the authentication signal to the service server to proceed with authentication of the user terminal.

Next, in the first advertisement information output step (S500), the service server generates first advertisement information and first condition information, and transmits the generated first advertisement information to the user terminal.

Thereafter, the user terminal receives the first advertisement information and outputs it through an output unit, thereby providing the first advertisement information to the user.

Next, in the first condition achievement confirmation step (S600), the user terminal generates first response information, which is information indicating the user terminal's response to the first advertisement information, and transmits it to the service server.

Thereafter, the service server compares the first condition information and the first response information and, when it is determined that the first condition information and the first response information match, decides to transmit the captured file to the user terminal. .

Here, when the service server compares the first condition information and the first response information and determines that the first condition information and the first response information do not match, it decides not to transmit the captured file to the user terminal. And, the first advertisement information and the first condition information are generated again.

Next, in the photographed file transmission step (S700), the service server transmits the photographed file to the user terminal.

Next, with reference to FIGS. 7 and 8 , an advertising method using a photo taking service providing platform according to an additional embodiment of the present invention will be described.

In proceeding with the description of the additional embodiment of the present invention, expressions that overlap with one embodiment of the present invention described above will be omitted for the sake of concise description of the invention.

Figure 7 is a block flow chart illustrating the progress of an advertising method using a photography service provision platform according to an additional embodiment of the present invention, and Figure 8 is an advertising method using a photography service provision platform according to an additional embodiment of the present invention. This is a block flowchart that schematizes the progress order of the reward request steps that make up.

As shown in Figure 7, the advertising method (S10000) using the photo taking service providing platform of the present invention includes a reward request step (S800), a second advertising information output step (S900), and a second condition achievement confirmation step (S1000). And it further includes a reward payment step (S1100).

First, the reward request step (S800) is performed so that the user requests payment of a certain reward through the user terminal.

In particular, as shown in FIG. 8, the reward request step (S800) includes a reward information selection step (S810) and a reward creation step (S820).

More specifically, the reward information selection step (S810) proceeds to select reward information, which is information indicating the type and format of the reward the user wishes to receive through the user terminal.

Accordingly, by including the reward information selection step (S810), the user can directly select information about the type and format of the required reward, thereby preventing the creation of unnecessary information and at the same time providing the type and format the user needs. Since only rewards can be provided, there is an effect of providing more useful rewards to users.

Here, the reward information includes real-time location information of the user terminal.

Additionally, the reward information may include information on a field that reflects the user's level of interest according to the user's selection.

Accordingly, by generating rewards in consideration of the user's current location and areas of interest, there is an effect of providing more useful rewards to the user.

Next, the reward generation step (S820) proceeds so that the service server generates a reward based on the reward information.

Next, in the second advertising information output step (S900), the service server generates second advertising information, which is advertising information output before paying rewards to the user terminal, and outputs it on the user terminal.

Here, the second advertisement information is extracted from the advertisement information and is generated based on the reward information.

Accordingly, by including second advertising information generated based on reward information, second advertising information is generated based on the real-time location information of the user terminal and the type and format of the reward selected by the user, and the location of the user terminal and Advertising information related to nearby platforms and advertising information reflecting the user's interest can be provided, thereby alleviating users' aversion to advertising and maximizing advertising effectiveness.

More specifically, the second advertisement information output step (S900) is generated based on the second advertisement information and proceeds to generate second condition information, which is information indicating conditions under which the user terminal can receive rewards. .

Next, the second condition achievement confirmation step (S1000) is performed to confirm whether the user terminal has achieved the conditions for receiving the reward through the service server.

Accordingly, by including a second condition achievement confirmation step (S1000) to check whether the user has achieved the conditions for receiving the reward, rewards are provided only to users who have achieved the reward payment conditions, so that the user can view the advertisement displayed on the user terminal. By preventing information from being stopped or terminated arbitrarily, it is possible to provide more maximized advertising effects.

More specifically, in the second condition achievement confirmation step (S1000), the user terminal generates second response information, which is information representing the response of the user terminal to the second advertisement information, and transmits it to the service server, The service server compares the second condition information and the second response information to determine whether to pay the reward.

Here, the second response information may include the output and playback time of the second advertisement information.

Additionally, the second response information may include information indicating whether the user terminal connects to an external link connected through the second advertisement information and whether a mobile application is downloaded after output of the second advertisement information.

More specifically, in the second condition achievement confirmation step (S1000), when the service server determines that the second condition information and the second response information match, it is determined to pay the reward to the user terminal, If it is determined that the second condition information and the second response information are inconsistent, it is characterized in that it is determined not to pay the reward to the user terminal.

As described above, by including a second condition achievement confirmation step (S1000) of generating second response information and comparing it with the second condition information to determine whether or not to pay the reward, the user terminal's response to the second advertisement information As a standard, rewards are provided only to user terminals that have achieved the second condition information, providing the effect of maximizing the advertising effect due to the second advertising information.

Next, the reward payment step (S1100) proceeds so that the service server pays the reward to the user terminal.

Next, with reference to FIG. 9, each step of the advertising method using the photo taking service providing platform according to an additional embodiment of the present invention will be described in more detail.

In proceeding with the description of the additional embodiment of the present invention, expressions that overlap with one embodiment of the present invention described above will be omitted for the sake of concise description of the invention.

Figure 9 is a flow chart showing the progress of an advertising method using a photo taking service providing platform according to an additional embodiment of the present invention.

As shown in Figure 9, the reward request step (S800) includes a reward information selection step (S810) and a reward creation step (S820).

First, in the reward information selection step (S810), the user requests transmission of a reward through the user terminal and selects reward information, which is information indicating the type and format of the reward.

Thereafter, in the reward creation step (S820), the user terminal transmits reward information selected by the user to the service server.

And, the service server generates a reward based on the reward information received through the user terminal.

Next, in the second advertisement information output step (S900), the service server extracts and generates the second advertisement information based on the reward information.

Additionally, the service server generates second condition information, which is information indicating conditions under which the user terminal can receive rewards, based on the generated second advertisement information.

Thereafter, the service server transmits the second advertisement information to the user terminal, and the user terminal receives the second advertisement information and outputs it through an output unit.

Next, in the second condition achievement confirmation step (S1000), the user terminal generates second response information, which is information indicating the user terminal's response to the second advertisement information.

Thereafter, the user terminal transmits the second response information to the service server, and the service server receives the second response information and compares it with the second condition information.

And, when the service server determines that the second condition information and the second response information match, it determines to pay the reward to the user terminal.

More specifically, when the service server determines that the second condition information and the second response information are inconsistent, it determines not to pay the reward to the user terminal, and again sends the second advertisement information and the second response information to the user terminal. Proceed with generating condition information.

Next, in the reward payment step (S1100), the service server transmits the reward to the user terminal and pays it to the user.

As described above, the present invention has been described with reference to the embodiments shown in the drawings, but this is only for illustrating the invention, and those skilled in the art may make various modifications or equivalents from the detailed description of the invention. It will be appreciated that one embodiment is possible.

Therefore, the true scope of rights of the present invention must be determined by the technical spirit of the patent claims.

D: photography device
Ta: Advertiser terminal
Tc: user terminal
S: service server
S10000: Advertising method using a photography service provision platform
S100: Advertising information collection step
S200: Shooting information creation step
S300: Shooting file request step
S310: Shooting file information selection step
S320: Shooting file creation step
S400: User authentication step
S500: First advertising information output step
S600: First condition achievement confirmation step
S700: Shooting file transfer stage
S800: Reward request step
S810: Reward information selection step
S820: Reward creation step
S900: Second advertising information output step
S1000: Confirmation step of achieving the second condition
S1100: Reward payment step

Claims (10)

A photography device (D) equipped to photograph an object, an advertiser terminal (Ta) that generates advertising information, which is information to be provided as an advertisement, a service server (S) equipped to receive the advertising information through the advertiser terminal, and In the advertising method using a photo taking service providing platform including a user terminal (Tc) provided to receive and output the advertising information through the service server,
An advertising information collection step (S100) in which the service server stores the advertising information received through the advertiser terminal;
A photographing information generation step (S200) of photographing the object through the photographing device and generating photographing information that is information about photographing the object;
A captured file request step (S300) in which the user requests transmission of a captured file in which the captured information is converted into a file format through the photo capture device;
A user authentication step (S400) in which the user inputs user information, which is information about the user terminal, through the photo capturing device, and authenticates the user terminal based on the user information;
A first advertisement information output step (S500) in which the service server generates first advertisement information, which is advertisement information to be output before transmitting the shooting file to the user terminal, and outputs it on the user terminal;
A first condition achievement confirmation step (S600) of confirming whether the user terminal has achieved the conditions for receiving the photographed file through the service server; and
An advertising method using a photo taking service providing platform, comprising: a captured file transmission step (S700) in which the service server transmits the captured file to the user terminal. According to claim 1,
The first advertising information output step (S500),
Generating first condition information, which is generated based on the first advertisement information and is information indicating conditions under which the user terminal can receive the shooting file,
In the first condition achievement confirmation step (S600),
The user terminal generates first response information, which is information representing the response of the user terminal to the first advertisement information, and transmits it to the service server, and the service server sends the first condition information and the first response information. An advertising method using a photo shooting service providing platform, characterized in that it compares and determines whether to transmit the captured file. According to claim 2,
The first condition achievement confirmation step (S600) is,
When the service server determines that the first condition information and the first response information match, it determines to transmit the shooting file to the user terminal, and determines that the first condition information and the first response information do not match. An advertising method using a photo taking service providing platform, characterized in that, when the decision is made, a decision is made not to transmit the captured file to the user terminal. According to claim 1,
In the shooting file request step (S300),
A captured file information selection step (S310) in which the user selects captured file information, which is information indicating the format and quality of the captured file to be transmitted through the photo capturing device; and
A photo capturing service providing platform comprising a capturing file generating step (S320) in which the service server receives the captured file information through the photo capturing device and generates the captured file based on the captured file information. Advertising method using. According to claim 4,
The first advertising information is,
An advertising method using a photo taking service providing platform, characterized in that the amount of information is extracted from the advertising information and is configured in proportion to the capacity size of the captured file. According to claim 1,
The advertising method using the above photo shooting service provision platform is:
A reward request step (S800) in which the user requests payment of a predetermined reward through the user terminal;
A second advertising information output step (S900) in which the service server generates second advertising information, which is advertising information output before paying a reward to the user terminal, and outputs it on the user terminal;
A second condition achievement confirmation step (S1000) of checking whether the user terminal has achieved the conditions for receiving rewards through the service server; and
An advertising method using a photo taking service providing platform, further comprising a reward payment step (S1100) in which the service server pays a reward to the user terminal. According to claim 6,
The second advertising information output step (S900),
Generating second condition information, which is generated based on the second advertisement information and is information indicating conditions under which the user terminal can receive rewards,
The second condition achievement confirmation step (S1000) is,
The user terminal generates second response information, which is information indicating the response of the user terminal to the second advertisement information, and transmits it to the service server, and the service server receives the second condition information and the second response information. An advertising method using a photography service provision platform characterized by comparing and determining whether or not to pay a reward. According to claim 7,
In the second condition achievement confirmation step (S1000),
When the service server determines that the second condition information and the second response information match, it determines to pay the reward to the user terminal, and determines that the second condition information and the second response information do not match. In this case, an advertising method using a photo taking service providing platform, characterized in that it is decided not to pay the reward to the user terminal. According to claim 6,
The reward request step (S800) is,
A reward information selection step (S810) in which the user selects reward information, which is information indicating the type and format of the reward the user wishes to receive through the user terminal; and
An advertising method using a photo taking service providing platform, comprising a reward generation step (S820) in which the service server generates a reward based on the reward information. According to clause 9,
The reward information is,
Contains real-time location information of the user terminal,
The second advertising information is,
An advertising method using a photo taking service providing platform, characterized in that it is extracted from the advertising information and generated based on the reward information.