KR20230168339A - Method of providing mobile coupon service - Google Patents

Abstract

The present invention relates to a mobile coupon service providing method executed by a mobile coupon service providing server, comprising: receiving coupon data for goods and services from at least one affiliated store server and converting it into a database; Uploading the databased coupon data to a site provided by the mobile coupon service providing server; Receiving a purchase event for purchasing the coupon data from at least one user terminal; Transmitting authentication information address (URL) to the at least one user terminal based on coupon data included in the purchase event; Receiving a usage event for at least one affiliated store terminal of the at least one user terminal; and exhausting the coupon data based on the received usage event, wherein the at least one user terminal automatically converts the coupon for which the usage event has occurred into an on-site payment coupon.

Description

Method of providing mobile coupon service {METHOD OF PROVIDING MOBILE COUPON SERVICE}

The present invention relates to a method of providing mobile coupon services.

Recently, as the penetration rate of smart terminals has rapidly increased, the number of users who use smart terminals to purchase mobile coupons for goods, services, accommodations, or tickets to tourist attractions and use them at low prices is increasing.

At this time, the method of providing the mobile coupon service is done in a way that allows changing the setting of whether to receive an advertising coupon. In this regard, in the prior art, Korea Patent Publication No. 2009-0002204 (published on January 9, 2009), setting whether to receive an advertising coupon can be replaced by changing it on the terminal and conveying the intention of acceptance, consent, and rejection. A method for cost-effectively and widely transmitting advertising coupons is disclosed.

However, if the advertising coupon is not desired by the user, it will only be reported as spam. Accordingly, the advertiser pays money to the advertising agency, but not only is the advertising effect very minimal, but it only creates a feeling of rejection towards the product. Since it only provides advertising that can be used, it may result in a waste of advertising costs.

The problem to be solved by the present invention is to provide a method of providing a mobile coupon service that transmits a mobile coupon desired by the user to the user terminal at a time desired by the user.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned can be clearly understood by those skilled in the art from the description below.

The mobile coupon service provision method of the present invention to solve the above-described problem is a mobile coupon service provision method executed by a mobile coupon service provision server, where coupon data for products and services are received from at least one affiliated store server and stored in a database. The stage of becoming; Uploading the databased coupon data to a site provided by the mobile coupon service providing server; Receiving a purchase event for purchasing the coupon data from at least one user terminal; Transmitting authentication information address (URL) to the at least one user terminal based on coupon data included in the purchase event; Receiving a usage event for at least one affiliated store terminal of the at least one user terminal; and exhausting the coupon data based on the received usage event, wherein the at least one user terminal automatically converts the coupon for which the usage event has occurred into an on-site payment coupon.

According to the present invention, users can use the coupons they want at any place they want, and the user's trust in the site that provides mobile coupons can be increased.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a configuration diagram illustrating a mobile coupon service providing system according to an embodiment of the present invention.
FIG. 2 is a configuration diagram illustrating the mobile coupon service providing server shown in FIG. 1.
FIG. 3 is a diagram illustrating a process in which data is transmitted and received between components included in the mobile coupon service providing system of FIG. 1 according to an embodiment of the present invention.
Figure 4 is an operation flowchart for explaining a method of providing a mobile coupon service according to an embodiment of the present invention.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide a general understanding of the technical field to which the present invention pertains. It is provided to fully inform the skilled person of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other elements in addition to the mentioned elements. Like reference numerals refer to like elements throughout the specification, and “and/or” includes each and every combination of one or more of the referenced elements. Although “first”, “second”, etc. are used to describe various components, these components are of course not limited by these terms. These terms are merely used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may also be a second component within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

1 is a configuration diagram illustrating a mobile coupon service providing system according to an embodiment of the present invention. Referring to FIG. 1, the mobile coupon service providing system 1 according to an embodiment of the present invention includes at least one user terminal 100, a mobile coupon service providing server 300, and at least one affiliated store server 400. , may include at least one affiliated store terminal 500. However, since the mobile coupon service providing system 1 of FIG. 1 is only an embodiment of the present invention, the present invention is not limited to FIG. 1.

At this time, each component of FIG. 1 is generally connected through a network (network, 200). For example, as shown in FIG. 1, at least one user terminal 100 and the mobile coupon service providing server 300 may be connected through the network 200. Additionally, the mobile coupon service providing server 300 may be connected to at least one affiliated store server 400 through the network 200. Additionally, at least one user terminal 100 may be connected to at least one affiliated store server 400 via the mobile coupon service providing server 300 through the network 200. In addition, at least one user terminal 100 may be connected to at least one affiliated store terminal 500 via the mobile coupon service providing server 300.

Here, the network 200 refers to a connection structure that allows information exchange between each node, such as terminals and servers. An example of such a network 200 is the Internet and LAN (Local Area Network). ), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, LTE, Wi-Fi, etc., but are not limited to these. At least one user terminal 100, a mobile coupon service providing server 300, at least one affiliated store server 400, and at least one affiliated store terminal 500 shown in FIG. 1 are limited to those shown in FIG. It doesn't work.

At least one user terminal 100 may be a terminal that accesses a site provided by the mobile coupon service providing server 300 and downloads a mobile coupon. Here, the mobile coupon may include a prepaid coupon and an on-site payment coupon that allow the discounted price to be applied directly on the mobile terminal. At this time, the prepaid coupon may be a coupon for purchasing by paying the coupon price in advance, and the on-site payment coupon may be a postpaid coupon that allows payment at a discounted price when paying on site. At this time, at least one user terminal 100 may be a terminal that stores a log generated in the at least one user terminal 100 as a log file and transmits it to the mobile coupon service providing server 300. Here, the mobile coupon service providing server 300 maps and stores at least one user terminal 100 and a log file, learns a purchasing pattern from at least one user terminal 100, and matches the learned pattern. The corresponding mobile coupon may be transmitted to at least one user terminal 100. Here, the pattern not only extracts keywords from the log file, but also includes the time when the keyword is purchased. Accordingly, the user of at least one user terminal 100 can determine what product is needed and at what time. Here, at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through the network 200. Here, the computer may include, for example, a laptop, desktop, laptop, etc. equipped with a web browser. Additionally, at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through the network 200. At least one user terminal 100 is, for example, a wireless communication device that guarantees portability and mobility, such as Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), or PHS ( Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, WCDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smart It may include all types of handheld wireless communication devices such as smartphones, smartpads, tablet PCs, navigation devices, etc.

The mobile coupon service providing server 300 may be a server that uploads coupon data transmitted from at least one affiliated store server 400 to a site provided by the mobile coupon service providing server 300. Here, the site provided by the mobile coupon service providing server 300 may include a website, mobile site, application, etc. The mobile coupon service providing server 300 may transmit coupon data to at least one user terminal 100 in real time or periodically whenever coupon data is updated. Here, the sending method can be push message, email, messaging, SNS, or messenger. At this time, the mobile coupon service providing server 300 may be implemented as a computer that can access a remote server or terminal through the network 200. Here, the computer may include, for example, a laptop, desktop, laptop, etc. equipped with a web browser.

At least one affiliated store terminal 500 may receive payment data for products or services paid for at least one user terminal 100 via the mobile coupon service providing server 300. Accordingly, at least one affiliated store terminal 500 can check payment data using a barcode, coupon number, tag, QR code, etc. stored in at least one user terminal 100 and provide a product or service corresponding thereto. You can have it provided, and you can also have it provide on-site discounts necessary to provide products or services. That is, if a prepaid coupon is used in at least one user terminal 100, the product or service can be provided immediately, and if a postpaid coupon, that is, an on-site payment coupon, is downloaded, the product or service can be provided at a discounted price. It is possible to provide service items. At this time, at least one affiliated store terminal 500 may be implemented as a computer capable of accessing a remote server or terminal through the network 200. Here, the computer may include, for example, a POS terminal (Point Of Sale Terminal), a laptop equipped with a web browser (WEB Browser), a desktop, a laptop, etc.

FIG. 2 is a configuration diagram illustrating the mobile coupon service providing server shown in FIG. 1.

Referring to Figure 2, the mobile coupon service providing server 300 according to an embodiment of the present invention includes a database unit 310, an upload unit 320, a purchase reception unit 330, a transmission unit 340, and a use reception unit. (350), a consumption unit 360, a prepaid coupon management unit 370, a postpaid coupon management unit 380, and a customizing unit 390 may be included.

The mobile coupon service providing server 300 or another server (not shown) operating in conjunction with the mobile coupon service providing server 300 according to an embodiment of the present invention provides at least one mobile coupon service application, program, web page, etc. When transmitted to the user terminal 100 or at least one affiliated store terminal 500, the at least one user terminal 100 or at least one affiliated store terminal 500 installs an application, program, web page, etc. for the service. You can open it or open it. Additionally, a service program may be run on at least one user terminal 100 using a script executed in a web browser. Here, a web browser is a program that allows the use of web (WWW: world wide web) services and refers to a program that receives and displays hypertext written in HTML (hyper text mark-up language). For example, Netscape. , Explorer, Chrome, etc. Additionally, an application refers to an application on a terminal and includes, for example, an app running on a mobile terminal (smartphone).

At this time, the network 200 is connected to the network 200 by at least one user terminal 100, a mobile coupon service providing server 300, at least one affiliated store server 400, and at least one affiliated store terminal 500. This means creating a communication object at the communication contact point to communicate with the existing terminal. The mobile coupon service providing server 300 may exchange data with each other through a communication object.

The database unit 310 may receive coupon data for products and services from at least one affiliated store server 400 and convert it into a database. At this time, the coupon data is used to provide customized information to the target customer base. In addition to tags such as name, price, and product type, tags such as age group, income level, place of residence, and usage area of the target customer base can be mapped and stored.

The upload unit 320 may upload the databased coupon data to a site provided by the mobile coupon service providing server 300. At this time, the upload unit 320 can automatically upload to a categorized site using the tags mapped by the database unit 310. For example, assuming that tags such as accommodation, couple, 2-person, Pyeongchang, departure from Seoul, etc. are mapped and stored in a product called a pension, it can be automatically uploaded to the category called pension for couples. In addition, the upload unit 320 collects data about products or services using a web crawler, extracts keywords for the collected data, and converts them into data that describes the product or reviews. Available. For example, assuming that 100 reviews of Pension A were collected on SNS, and that keywords such as modernity, friendliness, and convenient accessibility to the city were extracted from the data, the upload unit 320 records the reviews for the coupon in question. “A” Pension has a modern atmosphere, the owner is friendly, and the accessibility to the city is good.” You can create a random ID and upload a review.

The purchase reception unit 330 may receive a purchase event for purchasing coupon data from at least one user terminal 100. At this time, a purchase event for purchasing coupon data may be an event for downloading a coupon from at least one user terminal 100. At this time, there are two types of coupons, namely prepaid coupons and on-site payment coupons. In the former case, the event of purchasing coupon data may be an event of paying for a product or service, and in the latter case, the event of purchasing coupon data may be. The event may be an event in which only coupon data is downloaded in order to pay for products or services at a discounted price on site. Here, a membership function may be further granted to each at least one user terminal 100 based on the coupon. Additionally, at least one user terminal 100 to which membership has been granted may be configured to accumulate and use points generated in the process of processing payment for coupon use.

The transmission unit 340 may transmit an authentication information address (URL) to at least one user terminal 100 based on coupon data included in the purchase event. At this time, when the authentication information address is transmitted from the transmission unit 340 to at least one user terminal 100, the at least one user terminal 100 can download the coupon data included in the authentication information address. At this time, the coupon data may be in the form of a barcode, a series of numbers or text, and is not limited to the above as long as the coupon data can be identified.

The usage reception unit 350 may receive a usage event for at least one affiliated store terminal 500 of at least one user terminal 100 . That is, if the coupon data is a prepaid coupon, the payment has already been completed, so the mobile coupon service providing server 300 may perform use authentication for authentication and settlement. If the coupon data is a postpaid coupon, the mobile coupon service providing server 300 may perform use authentication for authentication and settlement. , Since payment must be made at a discounted price, the mobile coupon service providing server 300 may also perform usage authentication for authentication.

The exhaustion unit 360 may exhaust the coupon data based on the received usage event.

In other words, since use has already been completed, the coupon data is exhausted. Here, at least one user terminal 100 may automatically convert a coupon for which a use event has occurred into an on-site payment coupon to provide the user with a service for payments that may additionally occur on-site.

If the purchased coupon is a prepaid coupon, the prepaid coupon management unit 370 transmits coupon data to at least one affiliated store terminal 500, and if a use event occurs in at least one user terminal 100, at least The amount corresponding to the coupon data can be settled with one affiliated store terminal 500. Here, the coupon may include a prepaid coupon and an on-site payment coupon.

If the purchased coupon is an on-site payment coupon, the postpaid coupon management unit 380 receives a use approval event from at least one affiliated store terminal 500, authenticates the coupon based on the received use approval event, and provides usage details. The settlement may be made and normal approval data may be transmitted to at least one affiliated store terminal 500. At this time, the coupon may include a prepaid coupon and an on-site payment coupon.

Here, at least one affiliated store terminal 500 may scan a coupon barcode downloaded to at least one user terminal 100 and transmit a usage event to the mobile coupon service providing server 300. At this time, at least one affiliated store terminal 500 can authenticate the coupon for the reserved product through the PIN number included in the barcode, and confirm the reservation in real time through this. In addition, at least one user terminal 100 may collect text and images transmitted and received in a messenger program installed on the at least one user terminal 100, store them as a log file, and transmit them to the mobile coupon service providing server 300. there is. Additionally, purchase history for purchase events that occur in at least one user terminal 100 may be saved as a log file and transmitted to the mobile coupon service providing server 300. For example, assuming that text and images such as plastic surgery, mink, warmers, Chanel, Louis Vuitton, alcohol, and the Hobbit movie are collected in the messenger program, mobile coupons related to plastic surgery, mobile coupons for purchasing mink warmers at low prices, and year-end bars You can prepare to provide coupons, coupons to watch the movie The Hobbit cheaply, etc. These keywords can also be synchronized with time. For example, assuming that the keyword mink is collected in winter, the corresponding coupon can be provided only during that season. Additionally, assuming that an event has occurred where the Hobbit movie has already been reserved and the advance ticket has been printed through the movie theater application, a mobile coupon that allows you to watch movies of a similar genre to the movie Hobbit at a lower price will be provided, excluding mobile coupons for the Hobbit movie. You can do it.

The customizing unit 390 may map a log file transmitted from at least one user terminal 100 to the identifier of at least one user terminal 100 and store it. In addition, the customizing unit 390 analyzes the stored text, images, and purchase events by dividing them into four seasons, extracts shopping keywords on a weekly basis, and provides coupons for products and services corresponding to the extracted keywords. Data may be transmitted to at least one user terminal 100 as a push message.

When a user using at least one user terminal 100 holds a membership card for an on-site payment coupon, the mobile coupon service providing server 300 maps the membership card to the user of the at least one user terminal 100. You can save it. A membership card can include both an offline card or an online card. If it is an online card, it can include a barcode in the form of an application. If it is an offline card, it can include a barcode in the form of an NFC chip, RFID tag, IC card, or barcode card. It can be implemented as: Here, the mobile coupon service providing server 300 can accumulate and use points for membership cards, and even allow affiliate points to be accumulated and used. In addition, the mobile coupon service providing server 300 may automatically convert the prepaid coupon to a membership card system by converting the prepaid coupon to an on-site payment coupon after at least one user terminal 100 uses the prepaid coupon. Additionally, the mobile coupon service providing server 300 may allow the user of at least one user terminal 100 to use points accumulated in the membership card at an affiliated store. In addition, the mobile coupon service providing server 300 can be linked to a web POS (Point of Sale) terminal according to the use of an on-site payment coupon, and the mobile coupon service providing server 300 can authenticate the web POS terminal. . Additionally, the mobile coupon service providing server 300 can automatically pay for and use online or offline reserved products by operating a membership card system. At this time, online or offline reservation products can be based on not only travel products such as flights, accommodations, and rental cars, but also all products that require reservations or customer authentication. Through this, customization and personalized services can be possible through customer membership operation, and reservations and payments can be made simply using barcodes on wireless or wired terminals. Additionally, the mobile coupon service providing server 300 may authenticate at least one user with membership through a mobile coupon. In addition, the mobile coupon service providing server 300 can pay points to customers who purchase membership, online gift certificates, and offline gift certificates, and the paid points can be converted into cash.

Below, an example in which a mobile coupon service according to an embodiment of the present invention is implemented will be described.

(a) The site provided by the mobile coupon service provision server 300 may provide a screen for deciding whether to select ① a prepaid coupon or an on-site payment coupon. Here, at least one user terminal 100 may download the coupon by selecting a prepaid coupon or an on-site payment coupon, and may need to access the address (URL) for authentication to download the coupon.

(b) When accessing the prepaid purchase page, a screen is displayed where the customer can purchase the desired product and make payment. When a customer selects and makes a purchase on this screen, the mobile coupon is sent to at least one user terminal 100. can be transmitted. At this time, after completion of use, the coupon can be automatically converted into an on-site payment mobile coupon.

(c) On the on-site payment mobile coupon download page, if the basic information of the user using at least one user terminal 100 is entered and the service is applied, the mobile coupon may be transmitted to at least one user terminal 100. .

FIG. 3 is a diagram illustrating a process in which data is transmitted and received between components included in the mobile coupon service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of the process of transmitting and receiving data between each component will be described with reference to FIG. 4, but the present application is not limited to this embodiment, and the process shown in FIG. 4 according to the various embodiments described above It is obvious to those skilled in the art that the process of transmitting and receiving data can be changed.

Referring to FIG. 3, the mobile coupon service providing server 300 may receive coupon data from the affiliated store server 400 (S4100). At this time, the mobile coupon service providing server 300 may databaseize the mobile coupon service providing server 300 (S4120) and upload the corresponding coupon data to the coupon data site (S4130).

At this time, when the purchase event is transmitted from the user terminal 100 to the mobile coupon service providing server 300 (S4210), the mobile coupon service providing server 300 transmits authentication information to the user terminal 100 (S4230) . Then, when the coupon is downloaded from the user terminal 100 (S4300) and a usage event is requested through the affiliated store terminal 500 (S4410), the affiliated store terminal 500 sends a usage event to the mobile coupon service providing server 300. A response can be transmitted (S4430).

The mobile coupon service providing server 300 may exhaust the coupon data (S4500) and transmit the exhausted data to the user terminal 100 (S4600). Here, the user terminal 100 converts the coupon (S4800), saves it as a log file (S4910), and transmits the log file to the mobile coupon service providing server 300 (S4930). Here, the mobile coupon service providing server 300 performs customization (S4950) and transmits a push message to the user terminal 100 on a weekly basis (S4970).

Matters that are not explained regarding the method of providing the mobile coupon service of FIG. 3 are the same as those described above regarding the method of providing the mobile coupon service through FIGS. 1 and 2 or can be easily inferred from the explained content, so the description below is omitted. Let's do it.

The sequence between the above-described steps (S4100 to S4970) is only an example and is not limited thereto. That is, the order between the above-described steps (S4100 to S4970) may change, and some of the steps may be executed simultaneously or deleted.

Figure 4 is an operation flowchart for explaining a method of providing a mobile coupon service according to an embodiment of the present invention. Referring to FIG. 4, the mobile coupon service providing server receives coupon data for products and services from at least one affiliated store server and converts it into a database (S5100).

Then, the mobile coupon service providing server uploads the databased coupon data to the site provided by the mobile coupon service providing server (S5200).

Here, the mobile coupon service providing server receives a purchase event for purchasing coupon data from at least one user terminal (S5200).

Additionally, the mobile coupon service providing server transmits authentication information address (URL) to at least one user terminal based on coupon data included in the purchase event (S5300).

And, the mobile coupon service providing server receives a usage event for at least one affiliated store terminal of at least one user terminal (S5400).

Finally, the mobile coupon service providing server exhausts coupon data based on the received usage event (S5500).

Matters that are not explained regarding the method of providing the mobile coupon service of FIG. 4 are the same as or can be easily inferred from the content described about the method of providing the mobile coupon service through FIGS. 1 to 3, so the following description is provided. Please omit it.

The method of providing a mobile coupon service according to an embodiment described with reference to FIG. 4 may also be implemented in the form of a recording medium containing instructions executable by a computer, such as an application or program module executed by a computer. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and non-volatile media, removable and non-removable media. Additionally, computer-readable media may include both computer storage media and communication media. Computer storage media includes both volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery medium.

Above, embodiments of the present invention have been described with reference to the attached drawings, but those skilled in the art will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

Claims (1)

In the mobile coupon service provision method executed by the mobile coupon service provision server,
Receiving coupon data for products and services from at least one affiliated store server and converting it into a database;
Uploading the databased coupon data to a site provided by the mobile coupon service providing server;
Receiving a purchase event for purchasing the coupon data from at least one user terminal;
Transmitting authentication information address (URL) to the at least one user terminal based on coupon data included in the purchase event;
Receiving a usage event for at least one affiliated store terminal of the at least one user terminal;
exhausting the coupon data based on the received usage event;
Including,
A method of providing a mobile coupon service, wherein the at least one user terminal automatically converts the coupon for which the use event has occurred into an on-site payment coupon.