KR20230156467A - Clothes sale method using augmented reality - Google Patents

Abstract

A method of selling clothing using augmented reality is disclosed. A clothing selling method according to the present invention is an augmented reality-based clothing selling method, comprising: acquiring clothing data and image data about a user; Recognizing a body part area corresponding to clothing data from image data; Augmented reality-based virtual fitting in which clothes linked to clothing data from image data are recognized as being worn on the user's body part area based on first shape information about the recognized body part area and second shape information based on clothing data. generating data; and providing and displaying virtual fitting data to the user terminal.

Description

Clothing selling method using augmented reality {CLOTHES SALE METHOD USING AUGMENTED REALITY}

The present invention relates to a method of selling clothing using augmented reality. More specifically, the present invention relates to a method of selling clothing using augmented reality, which can assist in determining whether the clothing suits the user's body type through content that virtually fits clothing using the augmented reality function. This is about a method of selling clothing using augmented reality.

Recently, the online shopping market has been showing rapid growth due to the development of the Internet and the spread of mobile devices. especially,

Since online shopping malls do not need to maintain offline stores, storage and maintenance costs are reduced and

It has the advantage of being able to provide products to customers at lower prices than line stores, and provides various product information in a timely and cost-effective manner.

By providing services to many customers simultaneously without space constraints, it has the effect of attracting potential customers into actual customers.

Meanwhile, these online shopping malls provide information about various products mainly as visual information, but considering the limitations of online shopping in which information cannot be obtained when actually worn, products such as clothing are provided with explanatory information about the shape of the product. , size information, images of a model unrelated to the user wearing the product, as well as whether the product fits the body type of the user (customer) who wants to purchase the product, and whether it matches the user's (customer) preferences, etc. from various angles for purchasing decisions. It is necessary to provide information.

In this regard, there is a recent need for a method that can provide users with clothing information that is closer to reality by utilizing virtual reality/augmented reality, etc.

Public Patent Publication No. 10-2001-0000912 (Publication Date: 2001.01.05)

The present invention is intended to solve the problems of the prior art described above, and is an augmented reality-based technology that can assist in determining whether the clothing suits the user's body type through content that virtually fits clothing using the augmented reality function. The purpose is to provide a method for selling clothing.

The present invention is intended to solve the problems of the prior art described above, and aims to provide an augmented reality-based clothing sales method that supports more convenient wearing and purchasing of clothing without time and space constraints through a user terminal.

However, the technical challenges sought to be achieved by the embodiments of the present application are not limited to the technical challenges described above, and other technical challenges may exist.

A clothing sales method using augmented reality according to an aspect of the present invention to achieve the above-described object includes the steps of acquiring clothing data and image data about the user; Recognizing a body part area corresponding to the clothing data from the image data; Augmentation in which clothing associated with the clothing data from the image data is recognized as being worn in the body part region of the user based on first shape information for the recognized body part region and second shape information based on the clothing data. Generating reality-based virtual fitting data; and providing and displaying the virtual fitting data to a user terminal.

According to the present invention, it is possible to assist in determining whether the clothing suits the user's body type through content that virtually fits clothing using the augmented reality function.

In addition, according to the present invention, it is possible to support more convenient wearing and purchasing of clothes without time and space constraints through the user terminal.

However, the effects that can be obtained herein are not limited to the effects described above, and other effects may exist.

1 is a schematic configuration diagram of an augmented reality-based clothing sales system according to an embodiment of the present application.
FIG. 2 is a diagram illustrating recognition of a body part area corresponding to clothing data from image data about a user.
Figure 3 is a diagram illustrating an example of a user interface for providing information about clothing data corresponding to an input fashion image.
Figure 4 is a schematic configuration diagram of an augmented reality-based clothing sales service providing device according to an embodiment of the present application.
Figure 5 is an operation flowchart of a method for providing an augmented reality-based clothing sales service according to an embodiment of the present application.
Figure 6 is an operation flowchart of a method for creating and displaying a virtual avatar based on image data.

Hereinafter, some embodiments of the present invention will be described through exemplary drawings. When assigning reference numerals to components in each drawing, identical components are indicated with the same reference numerals as much as possible, even if they are shown in different drawings. Additionally, when describing embodiments of the present invention, if detailed descriptions of related known configurations or functions are judged to impede understanding of the embodiments of the present invention, the detailed descriptions will be omitted.

Additionally, when describing the components of an embodiment of the present invention, terms such as first, second, A, B, (a), and (b) may be used. These terms are only used to distinguish the component from other components, and the nature, sequence, or order of the component is not limited by the term. When a component is described as being "connected," "coupled," or "connected" to another component, that component may be directly connected, coupled, or connected to that other component, but may not be connected to that component or that other component. It should be understood that another component may be “connected,” “coupled,” or “connected” between elements.

1 is a schematic configuration diagram of an augmented reality-based clothing sales system according to an embodiment of the present application.

Referring to FIG. 1, the augmented reality-based clothing sales system 10 according to an embodiment of the present application is an augmented reality-based clothing sales service providing device 100 (hereinafter referred to as 'service provision') according to an embodiment of the present application. It may include a 'device 100'), a user terminal 200, and a database 300.

The service providing device 100, the user terminal 200, and the database 300 may communicate with each other through the network 20. The network 20 refers to a connection structure that allows information exchange between nodes such as terminals and servers. Examples of such networks 20 include the 3rd Generation Partnership Project (3GPP) network, Long Term Evolution) network, 5G network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area) Network), wifi network, Bluetooth network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, etc., but are not limited thereto.

The user terminal 200 includes, for example, a smartphone, a SmartPad, a tablet PC, etc., as well as a Personal Communication System (PCS), a Global System for Mobile communication (GSM), a Personal Digital Cellular (PDC), and a PHS ( Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal It can be any type of wireless communication device, such as:

The service providing device 100 may acquire clothing data and image data about the user.

In the description of the embodiments of the present application, clothing data is linked to the clothing, such as type information, shape information, brand information, product identification information, standard information, and price information, for a given clothing that the user of the user terminal 200 wishes to acquire. It may be a concept that broadly encompasses a variety of information. According to an embodiment of the present application, the service providing device 100 may obtain costume data corresponding to a costume selected from a plurality of costume lists provided through the screen of the user terminal 200 from a pre-built database 300. there is.

In addition, in the description of the embodiments of the present application, the image data for the user refers to images, videos, etc. captured by a camera (not shown) mounted on the user terminal 200 and including at least a portion of the body area of a predetermined person. It may be. As another example, image data about the user is captured by a separate recording device from the user terminal 200 and stored in the user terminal 200, or the service is provided from a separate device at the request of the user terminal 200. It may be provided as device 100.

FIG. 2 is a diagram illustrating recognition of a body part area corresponding to clothing data from image data about a user.

Referring to FIG. 2 , the service providing device 100 may recognize a body part area corresponding to clothing data from image data obtained from the user terminal 200 . According to an embodiment of the present application, as shown in FIG. 2, the service providing device 100 creates a virtual boundary area (A) divided to include a body part area corresponding to clothing data in the acquired image data. By overlaying and displaying image data, the recognition results for the user's body part area can be confirmed with the naked eye.

Here, the body part area corresponding to the clothing data refers to the type of clothing (e.g., clothing selected for the purpose of obtaining information or that the user of the user terminal 200 wishes to purchase) associated with the acquired clothing data. Based on the information and shape information, when the corresponding clothing is actually worn, it may mean an area including the body part where the clothing is worn or worn. For example, if the clothing data is about shoes, the body part area corresponding to the clothing data may be an area including the user's foot area. Illustratively, referring to FIG. 2, the type information of clothing data is one that is worn entirely on the user's upper and lower body, such as a dress, or both tops and bottoms are selected as clothing data (in other words, when the user is a top wearer) This may indicate a result in which a body part area covering both the upper and lower body areas of the user is recognized, corresponding to a case where a virtual fitting of both the first outfit and the second outfit (bottoms) is desired.

Additionally, if the service providing device 100 determines that the body part area corresponding to the clothing data is not included in the image data, it may request the user terminal 200 to update the image data. As an example, if the clothing data corresponds to shoes, but the user's foot is not revealed in the image data obtained from the user terminal 200, the service providing device 100 determines the foot portion, which is a body part area corresponding to the clothing data. Guidance information requesting that the updated video data be provided again in the form of text, image, voice, etc. may be displayed on the user terminal 200.

Conversely, if it is determined that the image data includes a body part area corresponding to the clothing data, the service providing device 100 uses the first shape information for the recognized body part area and the second shape information based on the clothing data. From image data, augmented reality-based virtual fitting data can be generated in which the clothing linked to the clothing data is recognized as being worn on the user's body part area.

In other words, the virtual fitting data herein recognizes the body part corresponding to the clothing data of the clothing that the user wants to virtually fit from image data taken of the user's body, and the shape and recognized body based on the clothing data of the clothing. This may mean an image enhanced by matching the shape of the area. For example, the service providing device 100 recognizes the user's foot part in response to clothing data corresponding to the shoe, and determines the shape of the user's foot part (first shape information) and the shape of the shoe (second shape information). ) Based on this, virtual fitting data, which is an image that reflects the user's appearance as if he or she is actually wearing the shoes, can be generated.

Additionally, the service providing device 100 may provide the generated virtual fitting data to the user terminal 200 and display it.

According to an embodiment of the present application, the service providing device 100 displays the generated virtual fitting data on the screen of the user terminal 200, but utilizes the generated virtual fitting data to generate virtual fitting data in a background area other than the area where the virtual fitting data is displayed. Objects for items linked to the clothing data can be displayed. By way of example, the item may be a fashion item such as jewelry or accessories that can be recommended as matching the clothing data used. In this regard, the service providing device 100 creates a background object representing a fashion item that matches the clothing data used to generate virtual fitting data, based on matching information between clothing data and fashion items pre-stored in the database 300. It is displayed using an area, but when a user input for selecting the displayed object (for example, a user input for touching the displayed object, etc.) is applied, virtual fitting is performed based on the third shape information about the fashion item corresponding to the object. It can operate to update data.

For example, the service providing device 100 may provide virtual fitting content based on second shape information, which is the shape of the clothing selected by the user to receive virtual fitting content, and first shape information, which is the shape of the body part area recognized to correspond to the corresponding clothing. Provides virtual fitting data first, displays information on separate fashion items that match the clothing through the background area, and if the user approves a user input for additional virtual fitting of the fashion item, information on the fashion item is provided. The virtual fitting data can be updated and displayed by additionally reflecting the third shape information.

In addition, according to an embodiment of the present application, after the virtual fitting data is output, the service providing device 100 provides second shape information when a user input requesting a size change for the clothing used in the virtual fitting data is applied. The virtual fitting data can be updated by changing it based on a user input requesting a size change. In addition, according to an embodiment of the present application, after the virtual fitting data is output, when a user input requesting a color change for the clothes used in the virtual fitting data is applied, the service providing device 100 generates the second shape information. The virtual fitting data can be updated by changing it based on a user input requesting a color change.

In addition, according to an embodiment of the present application, the service providing device 100 changes the second shape information based on the size system for the corresponding clothing secured in the database 300 based on a user input requesting a size change, In order to prevent the creation of virtual fitting data that does not actually fit the user's body due to differences in actual measurements even if they are the same size depending on the clothing brand, clothing purchase place, etc., numerical size information for each clothing collected in advance in the database 300 and The degree to which the second shape information changes in the virtual fitting data can be determined by reflecting the size feedback information collected by a plurality of users who have actually worn the corresponding clothing.

According to an embodiment of the present application, the size feedback information refers to the result of comparison between the numerical size information of the clothing reflected in review information collected by a plurality of users corresponding to the actual wearer of the clothing and the actual perceived size level. It may be. As an example, the service providing device 100 provides a purchase link for clothing, and after the user purchases the clothing, numerical size information is received from the user terminal 200 of the user who has a history of actually wearing the purchased clothing. Information on whether the actual clothing is perceived as relatively small, large, or fits perfectly is received as size feedback information, and the size feedback information collected for the clothing is synthesized to provide clothing data linked to the clothing. When the second shape information corresponding to the size change request is changed, the extent to which the augmented image of the clothing reflected in the virtual fitting data is changed can be determined.

In addition, according to an embodiment of the present application, the service providing device 100 requests a change in the approved size when the user input requesting a size change is applied to exceed the limit range set based on the first body type information. Based on the user input, the virtual fitting data may not be updated, and guidance information indicating that the limit range has been exceeded may be output through the user terminal 200. For example, in light of the first shape information representing the shape of the user's body part, if the user requests a change to an excessively small size, virtual fitting data is not provided in response to the request, and the size change request is appropriately made. By providing guidance information that does not apply, the user can be guided to select a size appropriate for the user's body type.

In addition, according to an embodiment of the present application, the service providing device 100 provides wearing clothing information obtained from body shape information, preference information, clothing information, and image data secured in advance for the user of the user terminal 200 [0054]. Based on at least one of the following, a recommendation score linked to the clothing data used to generate virtual fitting data may be derived.

Specifically, body shape information is information linked to the user's physical appearance characteristics or body composition, such as the user's height, weight, arm length, leg length, waist circumference, chest circumference, foot size, and shoulder width. It may broadly include the standard characteristics and degree of muscle development of each element that constitutes the physique. In addition, according to an embodiment of the present application, the user's body shape information corresponds to one of a plurality of categories derived as a result of user input or analysis of separate image data containing at least a portion of the user's body photographed for the user. It may be. For example, the plurality of categories associated with body type information may include, but are not limited to, elongated type, short type (muscular type), obese type, etc.

Additionally, according to an embodiment of the present application, the user's preference information may mean the user's pre-entered preferred style among a plurality of styles that can be considered in relation to the fashion field. In this regard, the service providing device 100 provides a plurality of style lists to the user terminal 200, and allows the user to select at least one preferred style from the provided list based on the user input authorized to the user terminal 200. Preference information can be stored in advance. As an example to aid understanding, plural styles may be divided into categories such as natural, retro, rock, street, and girlish, but are not limited to these. That is not the case. In this regard, the database 300 may store style matching results for each outfit holding clothing data. Additionally, according to an embodiment of the present application, the service providing device 100 or the database 300 may retain information about the degree of association for each of a plurality of styles. In this regard, the service providing device 100 provides a recommendation score by considering the degree of association between the two different styles even if the style matched to the clothing data used to generate the virtual fitting data does not match the user's preferred style. It can be operated to derive.

Additionally, according to an embodiment of the present application, the service providing device 100 may previously retain information about the user's clothing. As an example, the service providing device 100 may hold the user's online shopping mall purchase history, etc.

In this regard, the service providing device 100 may calculate a recommendation score based on the degree of correlation between clothing data for the user's clothing and the style of clothing data used to generate virtual fitting data.

In addition, according to an embodiment of the present application, information on clothing worn from image data specifically refers to information about clothing worn on body parts that appear in areas that are not used to generate image fitting data from image data. You can. In this regard, the service providing device 100 recognizes body parts corresponding to clothing data for generating virtual fitting data and additionally detects clothing worn in areas other than the recognized body parts by considering the recognition results. can do. Additionally, the service providing device 100 may calculate a recommendation score based on the degree of correlation between clothing data matching the detected wearing clothing information and the style of clothing data used to generate virtual fitting data.

Additionally, the service providing device 100 may provide a product purchase link associated with clothing data to the user terminal 200 based on the recommendation score. As an example, if the calculated recommendation score is greater than or equal to a preset threshold, the service providing device 100 may provide a product purchase link for the clothing associated with the clothing data used to generate the virtual fitting data.

Here, the product purchase link is operated separately from the service providing device 100, but may be access path information (for example, URL, etc.) for accessing a purchase channel such as an online shopping mall that sells the corresponding clothing. As another example, the product purchase link is a pre-established payment method provided by the service provision device 100 when the product can be purchased for the clothing in a purchase channel such as an online shopping mall provided by the operator of the service provision device 100. /This may mean a delivery information input page, shopping cart page, interest item (wish list) page, etc.

In addition, according to an embodiment of the present application, the service providing device 100 may provide and display preset advertising information to the user terminal 200 during the time required to generate and output virtual fitting data from the user's image data. there is. Accordingly, it is possible to continuously attract the user's interest even during the time taken before the user of the user terminal 200 visually checks the augmented reality-based virtual fitting data, and by utilizing the time taken, the user can add additional clothes. It can act as an incentive to access information or purchase other products. According to an embodiment of the present application, the advertising information displayed on the user terminal 200 until the service providing device 100 generates and outputs virtual fitting data from the acquired image data is the above-described user information (e.g., It may be customized based on the user's body type information, preference information, clothing information, etc.).

According to an embodiment of the present application, the service providing device 100 may create a virtual avatar corresponding to the user based on acquired image data. Additionally, the service providing device 100 may change the appearance of the virtual avatar created based on clothing data. Additionally, the service providing device 100 may provide and display a virtual avatar with a changed appearance to the user terminal 200.

According to an embodiment of the present application, the virtual avatar may be a three-dimensional avatar created by considering the user's appearance information identified from image data secured or acquired in advance to include at least one of the user's body shape, face shape, and skin tone.

Here, the user's image data used to create a virtual avatar may be the same as the image data for generating the augmented reality-based virtual fitting data described above, but is not limited thereto. As another example, a service providing device ( 100) generates and holds a virtual avatar in advance based on image data about the user obtained at a separate point in time, but allows the user to select clothing data for a given outfit and generate augmented reality-based virtual fitting data. Each time the virtual fitting content that receives virtual fitting data by shooting video data is executed, the appearance of the pre-generated virtual avatar may be changed to reflect the clothing data used to generate the virtual fitting data.

In this regard, the service providing device 100 performs a process of changing the appearance of a pre-generated virtual avatar based on the corresponding clothing data in parallel with the process of generating virtual fitting data from image data using the selected clothing data. However, after the process of displaying the virtual fitting data on the user terminal 200 is completed, a virtual avatar with a changed appearance may be provided and displayed on the user terminal 200.

According to an embodiment of the present application, the service providing device 100 may receive a fashion image as an input and extract preset fashion attributes from the input fashion image. Here, a fashion image may refer to an image in which a person other than the user is photographed wearing a specific outfit, such as a celebrity image or a fashion show image acquired by the user through a route such as an Internet search. Additionally, fashion attributes may include color attributes indicating the dominant color of the clothes included in the input image, clothes type attributes, part attributes, texture attributes, fabric pattern attributes, decoration attributes, finishing attributes, etc.

Additionally, the service providing device 100 may search for clothing data corresponding to the fashion image from the clothing data database 300 collected in advance based on fashion attributes extracted from the fashion image. In other words, the service providing device 100 can determine information about clothes appearing in a fashion image provided by a user through a search through the database 300. Additionally, the service providing device 100 may provide information about the searched clothing data to the user terminal 200.

Figure 3 is a diagram illustrating an example of a user interface for providing information about clothing data corresponding to an input fashion image.

Specifically, Figure 3 (a) is an interface for receiving a fashion image, and Figure 3 (b) extracts fashion attributes from the input fashion image and stores clothing data for clothes included in the fashion image in a database ( It is an interface displayed while the search process from 300) is in progress, and (c) in FIG. 3 is an interface that provides information about the searched clothing data.

Here, in relation to the method of providing information on the searched clothing data, referring to (c) of FIG. 3, the service providing device 100 provides detailed clothing information in the database 300 previously stored for the searched clothing ( Illustratively, referring to (c) of FIG. 3, brand information, product number (item number) information, purchase link information (URL, etc.), size information, inventory information linked to the purchase link, by a user other than the user It can be operated to output information on the number of times the costume search process has been performed (number of analysis times), recommendation score information, etc.

As another example, the service providing device 100 according to an embodiment of the present application may update previously generated virtual fitting data based on the clothes associated with the searched clothes data. According to an embodiment of the present application, when clothing data is searched for from a fashion image, the service providing device 100 provides a body area corresponding to the clothing data to the user terminal 200 in order to generate virtual fitting data reflecting the clothing data. A video request signal requesting provision of included video data may be transmitted. Illustratively, the service providing device 100 responds to the video request signal by asking 'Do you want to virtually fit the searched outfit? Guidance text, voice, etc., such as 'Please take the picture including the upper body', can be displayed on the user terminal 200 to encourage the user to participate in virtual fitting content based on fashion images. In addition, the process of providing virtual fitting content after image data is acquired from the user terminal 200 may proceed in the same manner as the process of generating virtual fitting data using the clothing data and image data described above, so redundant description is omitted. Let's do it.

Figure 4 is a schematic configuration diagram of an augmented reality-based clothing sales service providing device according to an embodiment of the present application.

Referring to FIG. 4 , the service providing device 100 may include an image analysis unit 110, a virtual fitting unit 120, an output unit 130, and a recommendation unit 140.

The image analysis unit 110 may acquire clothing data and image data about the user. Additionally, the image analysis unit 110 may recognize a body part area corresponding to the acquired clothing data from the image data.

Additionally, if it is determined that the body part area corresponding to the clothing data is not included in the acquired image data, the image analysis unit 110 may request an update of the image data.

Additionally, the image analysis unit 110 may receive a fashion image and extract preset fashion attributes from the input fashion image. Additionally, the image analysis unit 110 may search for clothing data corresponding to the fashion image collected from the clothing data database 300 collected in advance based on the extracted fashion attributes.

The virtual fitting unit 120 recognizes that the clothing associated with the clothing data is worn on the user's body part area based on the first shape information about the recognized body part area and the second shape information based on the clothing data. Augmented reality-based virtual fitting data can be generated.

The output unit 130 may provide and display virtual fitting data to the user terminal.

The recommendation unit 140 may derive a recommendation score associated with clothing data based on at least one of body type information, preference information, information on clothing held, and information on clothing worn from acquired image data obtained in advance for the user. .

Additionally, in relation to this, the output unit 130 may provide a product purchase link linked to clothing data based on the derived recommendation score.

Additionally, the output unit 130 may provide information about the searched clothing data to the user terminal 200 in relation to the searched clothing data corresponding to the fashion image.

Below, we will briefly look at the operation flow of the present application based on the details described above.

Figure 5 is an operation flowchart of a method for providing an augmented reality-based clothing sales service according to an embodiment of the present application.

The method of providing an augmented reality-based clothing sales service shown in FIG. 5 can be performed by the service providing device 100 described above. Therefore, even if the content is omitted below, the content described with respect to the service providing device 100 can be equally applied to the explanation of the method of providing an augmented reality-based clothing sales service.

Referring to FIG. 5, in step S11, the image analysis unit 110 may acquire clothing data and image data about the user.

Next, in step S12, the image analysis unit 110 may recognize a body part area corresponding to the clothing data from the acquired image data.

As a result of the determination in step S12 described above, if it is determined that the body part area corresponding to the clothing data is not included in the image data, the image analysis unit 110 may request updating of the image data in step S121. According to an embodiment of the present application, the output unit 130 provides the updated image data again to include the body part area corresponding to the clothing data to the user terminal 200 based on the update request from the image analysis unit 110. The requested guidance information can be displayed through text, image, voice, etc.

Conversely, if, as a result of the determination in step S12, it is determined that the body part area corresponding to the clothing data is included in the image data, in step S13, the virtual fitting unit 120 provides the first shape information and clothing data for the recognized body part area. Based on the second shape information, augmented reality-based virtual fitting data can be generated from image data in which the clothing associated with the clothing data is recognized as being worn on the user's body part area.

Next, in step S14, the output unit 130 may provide the generated virtual fitting data to the user terminal 200 and display it.

Next, in step S15, the recommendation unit 140 provides information linked to the corresponding clothing data based on at least one of body type information, preference information, clothing information held in advance, and clothing information to be worn obtained from the acquired image data. A recommendation score can be derived.

Next, in step S16, the output unit 130 may provide a product purchase link associated with clothing data to the user terminal 200 based on the recommendation score derived in step S15.

In the above description, steps S11 to S16 may be further divided into additional steps or combined into fewer steps, depending on the implementation of the present disclosure. Additionally, some steps may be omitted or the order between steps may be changed as needed.

Figure 6 is an operation flowchart of a method for creating and displaying a virtual avatar based on image data.

The method of generating and displaying a virtual avatar based on the image data shown in FIG. 6 can be performed by the service providing device 100 described above. Therefore, even if the content is omitted below, the content described with respect to the service providing device 100 can be equally applied to the description of EH 6.

Referring to FIG. 6, in step S21, the virtual fitting unit 120 may create a virtual avatar corresponding to the user based on image data.

Next, in step S22, the virtual fitting unit 120 may change the appearance of the virtual avatar based on the acquired clothing data.

Next, in step S23, the output unit 130 may provide a virtual avatar to the user terminal 200 and display it.

In the above description, steps S21 to S23 may be further divided into additional steps or combined into fewer steps, depending on the implementation of the present disclosure. Additionally, some steps may be omitted or the order between steps may be changed as needed.

Although embodiments according to the present invention have been described above, they are merely illustrative, and those skilled in the art will understand that various modifications and equivalent scope of embodiments are possible therefrom. Accordingly, the scope of protection of the present invention should be determined not only by the following claims but also by their equivalents.

Claims (1)

In the augmented reality-based clothing sales method,
Obtaining clothing data and image data for the user;
Recognizing a body part area corresponding to the clothing data from the image data;
Augmentation in which clothing associated with the clothing data from the image data is recognized as being worn in the body part region of the user based on first shape information for the recognized body part region and second shape information based on the clothing data. Generating reality-based virtual fitting data; and
Providing and displaying the virtual fitting data to a user terminal;
A method of selling clothing using augmented reality, comprising: