KR20230141260A - Mass Video Production Solution Based on Review Information and Creator Content - Google Patents

Abstract

The present invention relates to a mass video production solution based on review information and creator content. More specifically, the source (image + text) of reviews left by customers who purchased products (services) on the sales page and product-related videos created by creators. This relates to a system and method that can automatically mass-produce video content for advertising purposes using sources.
A mass video production system based on review information and creator content according to an embodiment of the present invention includes a creator terminal that produces videos related to products sold or services provided by a product sales server and uploads them to the homepage of the product sales server;
A user terminal that writes a product or service-related review (review) after purchasing the product or receiving the service and uploads it to the homepage of the product sales server;
A product sales server that operates a homepage related to the products it sells or services it provides, and uses the creator videos and user reviews as sources to produce content videos along with music sources to be used as backgrounds;
It is composed including.

Description

Mass Video Production Solution Based on Review Information and Creator Content}

The present invention relates to a mass video production solution based on review information and creator content. More specifically, the source (image + text) of reviews left by customers who purchased products (services) on the sales page and product-related videos created by creators. This relates to a system and method that can automatically mass-produce video content for advertising purposes using sources.

In general, online advertising media has changed from banner advertising centered on images and text to video advertising.

More than 50% of users are already watching TV programs through the Internet, and video is being used as a medium for delivering much information.

Additionally, as online video services have become more common, it has become possible to receive feedback from users by inserting video advertisements into various types of services.

In particular, as video viewing through devices such as smartphones and PCs increases, contact with video advertisements in the form of video advertisements and TV advertisements embedded within video content through mobile devices is increasing.

In addition, an increasing number of companies and shopping malls are actively using video advertising in online marketing because it can increase the effect of direct advertising exposure to users.

However, large companies, including medium-sized companies, have the ability to bear the cost of producing video advertisements to take advantage of these advantages, but companies that want to advertise on online shopping malls and SNS (Facebook, YouTube, Twitter, etc.) are self-employed and small and medium-sized businesses. The reality is that people cannot dare to spend a lot of money to produce video advertisements and expose them to users because they do not have the financial resources to do so.

Although the demand for these video advertisements is increasing, the video production process still involves the traditional pre-production/production/post-production process, making it difficult to produce videos quickly.

The majority of businesses with limited financial resources want to easily and quickly create videos suitable for the medium at low cost and use them for video marketing.

The network video advertising market is expected to grow rapidly as online video consumption increases due to the development of broadband communication networks, and advertisers and advertising agencies feel the need to actively participate in the online advertising video market.

Online video advertising has a direct and active advertising effect on the target group from the promotional marketing effect on an unspecified advertising target, and as video advertising is increasingly personalized and diversified into various media, there is a demand for fast and various types of advertising videos. The demand for advertising video production is increasing as the use of video marketing for sales promotion is increasing, mainly from medium to large companies to small and medium-sized companies, and user-centered video production is also becoming easier to create and use. However, in the past, there was a lot of advertising video production. There was a problem that it was cumbersome and time-consuming.

Publication number 10-2013-0083020 (publication date: July 22, 2013)

The present invention was created to solve the above-mentioned problems, and uses the source of reviews (image + text) left by customers who purchased the product (service) on the sales page and the video source related to the product created by the creator to create an advertisement. The purpose is to provide a mass video production system and method based on review information and creator content that can automatically mass-produce video content, making advertising video production simple and time-consuming.

In order to achieve the above-described purpose, the mass video production system based on review information and creator content according to an embodiment of the present invention produces videos related to products sold or services provided by the product sales server and uploads them to the homepage of the product sales server. Creator terminal that does;

A user terminal that writes a product or service-related review (review) after purchasing the product or receiving the service and uploads it to the homepage of the product sales server;

A product sales server that operates a homepage related to the products it sells or services it provides, and uses the creator videos and user reviews as sources to produce content videos along with music sources to be used as backgrounds;

It is composed including.

In addition, the product sales server converts the review text included in the user review source into speech (TTS) and uses it as the source.

In addition, the product sales server is characterized by randomly arranging review images included in the user review source by applying an image display effect or image transition effect for 1 to 3 seconds.

In addition, the image transition effect is characterized by one or more of slide, fade in/out, zoom in/out, and scroll.

In addition, the product sales server produces a content video within 1 minute, and randomly applies the cropping position of the sound source according to the length of the video.

In addition, the product sales server is characterized by arranging the number and order of review sources, the number and order of video sources, and the number and order of sound source sources as random variables.

In addition, the product sales server is characterized in that it stores the produced content video together with metadata representing random variable values, so that all mass-produced content videos can be produced differently.

And the product sales server is characterized by uploading mass-produced content videos to YouTube for advertising video purposes.

The mass video production method based on review information and creator content according to an embodiment of the present invention includes (A) a product (service)-related video produced by a creator in the video production module of the product sales server, and a product (service)-related review written by a user. , collecting sound sources to be used as background as content video sources;

(B) converting the review text included in the review source into voice (TTS) in the video production module;

(C) arranging the number and order of review sources and the number and order of video sources as random variables in the video production module;

(D) In the video production module, an effect for displaying an image or an effect for switching images is placed for the review image included in the review source, and a plurality of image transition effects are applied for 1 to 3 seconds and randomly arranged. ; and

(E) producing a content video by cropping a plurality of sound sources to be used as background sound sources in the video production module according to the length of the content video and randomly arranging them;

It is composed including.

And, (F) storing the produced content video together with metadata representing random variable values on the product sales server;

It is characterized by further performing.

According to the means of solving the above-mentioned problem, video content is created for advertising purposes by utilizing the source of reviews (image + text) left by customers who purchased the product (service) on the sales page and the video source related to the product created by the creator. It can be mass-produced automatically, making advertising videos easy to produce and not taking much time.

Figure 1 is a block diagram of a mass video production system based on review information and creator content according to an embodiment of the present invention.
Figure 2 is a flowchart showing a method for mass video production based on review information and creator content according to an embodiment of the present invention.
Figures 3A to 3D are illustrations of each step shown in Figure 2.

Hereinafter, the structure and operation of the embodiments of the present invention will be explained using the accompanying drawings.

It should be noted that the same components among the drawings are indicated with the same reference numbers and symbols as much as possible, even if they are shown in different drawings.

In describing the present invention below, if a detailed description of a related known function or configuration is judged to unnecessarily obscure the gist of the present invention, the detailed description will be omitted.

Additionally, when a part "includes" a certain component, this means that it may further include other components, rather than excluding other components, unless specifically stated to the contrary.

Figure 1 is a block diagram of a mass video production system based on review information and creator content according to an embodiment of the present invention.

The network environment in FIG. 1 shows an example that includes a plurality of electronic devices, such as creator terminals 200a,...,200n, user terminals 300a,...,300n, a product sales server 100, and a wired/wireless network 400.

Figure 1 is an example for explaining the invention, and the number of terminals or servers is not limited as in Figure 1.

The plurality of creator terminals 200a,..., 200n and the user terminals 300a,..., 300n may be fixed terminals or mobile terminals implemented with a computer system.

Examples of the plurality of creator terminals 200a,...,200n and user terminals 300a,...,300n include smart phones, mobile phones, navigation devices, computers, laptops, digital broadcasting terminals, and personal digital assistants (PDAs). Assistants), PMP (Portable Multimedia Player), tablet PC, game console, wearable device, IoT (internet of things) device, VR (virtual reality) device, AR (augmented reality) device, etc. there is.

For example, in FIG. 1, the user terminal 300a is a computer, but in embodiments of the present invention, the user terminal 300a communicates with other creator terminals 200a, . . . through the network 400 using a wireless or wired communication method. , 200n) and the user terminals 300b,..., 300n and/or may refer to one of various physical computer systems capable of communicating with the server 100.

The creator, at the request of the advertiser or voluntarily, produces a video related to the product or service provided by the advertiser through the homepage of the product sales server 100 through the creator terminals 200a, 200n, and the product sales server 100. It is uploaded by accessing the homepage of (100) through a wired or wireless network (400), and the product sales server (100) stores and manages it in the creator video source DB (154).

After purchasing a product sold by an advertiser or receiving a service provided through the homepage of the product sales server 100, the user (customer) posts a product or service-related review (review) as an image and text through the user terminal (300a,..., 300n), it is uploaded by accessing the homepage of the product sales server 100 through the wired or wireless network 400, and the product sales server 100 stores and manages it in the review source DB 152.

To this end, the user (customer) registers as a member of the product sales server 100 and purchases goods or receives services and makes payment.

The product sales server 100 may write and upload reviews only for members who purchased products or received services and made payments.

The communication method is not limited, and may include not only communication methods utilizing communication networks that the network 400 may include (e.g., mobile communication networks, wired Internet, wireless Internet, broadcasting networks, satellite networks, etc.), but also short-range wireless communication between devices. You can.

For example, the network 400 may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). , may include one or more arbitrary networks such as the Internet.

Additionally, the network 400 may include any one or more of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree or hierarchical network, etc. Not limited.

The product sales server 100 operates a homepage for the products it sells or the services it provides, and operates through the creator terminals 200a,...,200n, the user terminals 300a,...,300n, and the network 400. It may be implemented as a computer device or a plurality of computer devices that communicate to sell products or provide services.

For example, the product sales server 100 may be a system that uploads videos produced by the creator terminals 200a,..., 200n, stores them in the creator video source DB 154, and manages them.

Additionally, the product sales server 100 may be a system that sells products or provides services to user terminals 300a,...,300n that access the homepage through the network 400.

As a more specific example, the product sales server 100 uploads reviews written after purchasing a product or receiving a service from the user terminal 300a,..., 300n, stores it in the review source DB 154, and manages it.

The product sales server 100 is equipped with a video production module 110, converts the text included in the review written by the user into voice (TTS), stores it in the review source DB 154, and manages it.

The TTS (Text to Speech) is a voice synthesis system that implements text (characters) into a human voice (voice) through a computer program.

In this way, the video production module 110 of the product sales server 100 collects and processes creator videos created by creators or reviews written by users through the network 400 and uses them as a source for content videos to be produced.

At this time, the video production module 110 of the product sales server 100 may screen and select the creator's video or the user's review and use it as a source for the content production video.

In addition, the video production module 110 of the product sales server 100 collects, for example, at least 100 sound sources to be used as the background of the content production video, stores them in the sound source DB 156, and manages them.

How many of the creator videos, user reviews, or sound sources are used as sources of content production videos can be applied as a random variable for mass production of content videos.

The video production module 110 of the product sales server 100 produces a content video using its collected video sources, review sources, and sound sources.

To this end, the video production module 110 arranges the number and order of review images and review texts of review sources as random variables, and arranges the number and order of video sources as random variables.

Also, place effects that display the image (e.g. clear, blur, remove noise, smooth) or transition the image.

At this time, image transition effects such as slide, fade in/out, zoom in/out, and scroll can be used.

For example, the image display effect or transition effect applies at least 100 effects as random variables, and the application time of the transition effect is also applied randomly within 1 to 3 seconds.

In the video production module 110, with the review source and video source arranged as random variables, for example, more than 100 sound source sources are arranged as background sound sources as random variables, but are cropped and arranged according to the length of the content video. .

At this time, for randomly used sound sources, the cropping position is applied randomly according to the length of the content video.

For example, the length of the content video may be produced within a maximum of 1 minute, but the length of the content video can be set in advance in the video production module.

In this way, the video production module 110 produces a content video by randomly arranging video sources, review sources, and sound sources, and stores and manages the content video together with metadata in the produced video DB 158.

Content videos can be produced in large quantities using the sources of each random variable.

The metadata refers to random variable values applied to mass production, and content videos with the same variable values as the stored metadata are not produced, so all produced content videos are not the same and can all be produced differently.

Such mass-produced content videos can be used, for example, as advertising videos on YouTube.

Figure 2 is a flowchart showing a method for mass video production based on review information and creator content according to an embodiment of the present invention, and Figures 3A to 3D are exemplary diagrams of each step shown in Figure 2.

First, the creator, at the request of the advertiser or voluntarily, produces a video related to the product sold or service provided by the advertiser through the homepage of the product sales server 100 through the creator terminal 200a,..., 200n, and the product It is uploaded by accessing the homepage of the sales server 100 through the wired or wireless network 400.

In addition, after the user (customer) purchases a product sold by an advertiser through the homepage of the product sales server 100 or is provided with a service, the user terminal (300a, ..., 300n), and uploaded to the homepage of the product sales server 100 by accessing the wired and wireless network 400 (S200).

The video production module 110 of the product sales server 100 collects the creator video, user review, and sound source to be used as the background for the content video to be produced, and stores them in each DB 152, 154, and 156 (S202).

The video source, review source, or sound source is applied as a random variable for mass production of content videos.

The video production module 110 converts the review text included in the review source into voice and stores it in the DB (S204).

Through this preprocessing process, the sources necessary for content video production are collected and processed (see Figure 3a).

Continuing, the video production module 110 connects content imaging sources by arranging the number and order of review images and review texts of review sources as random variables, and arranging the number and order of video sources as random variables ( S206, see Figure 3b).

Additionally, effects to display the image (e.g., clear, blur, remove noise, soft) or to switch the image are arranged (S208, see FIG. 3C).

At this time, image transition effects such as slide, fade in/out, zoom in/out, and scroll can be used.

For example, the image display effect or transition effect applies at least 100 effects as random variables, and the application time of the transition effect is also applied randomly within 1 to 3 seconds.

The video production module 110 arranges, for example, more than 100 sound source sources as background sound sources as random variables while the review source and video source are arranged as random variables, but crops them to match the length of the content video. (S210, see Figure 3d).

At this time, for randomly used sound sources, the cropping position is applied randomly according to the length of the content video.

For example, the length of the content video may be produced within a maximum of 1 minute, but the length of the content video can be set in advance in the video production module.

The video production module 110 randomly arranges video sources, review sources, and sound sources to produce content videos.

In this way, a content video is produced using the sources collected in the pre-processing process through the imaging process.

The video production module 110 stores the content video it has produced along with metadata in the production video DB 158 (S212).

Content videos can be produced in large quantities using the sources of each random variable.

The metadata refers to random variable values applied to mass production, and content videos with the same variable values as the stored metadata are not produced, so all produced content videos are not the same and can all be produced differently.

Content videos mass-produced in this way are used, for example, as advertising videos on YouTube (S214).

Although the technical idea of the present invention has been described above along with the accompanying drawings, this is an exemplary description of a preferred embodiment of the present invention and does not limit the present invention.

In addition, it is clear that anyone skilled in the art can make various modifications and imitations without departing from the scope of the technical idea of the present invention.

100: Product sales server 110: Video production module
152: Review source DB 154: Video source DB
156: Sound source DB 158: Production video DB
200a,… ,200n: Creator terminal 300a,… ,300n: User terminal
400: Wired and wireless network

Claims (10)

A creator terminal that produces videos related to products sold or services provided by the product sales server and uploads them to the homepage of the product sales server;
A user terminal that writes a product or service-related review (review) after purchasing the product or receiving the service and uploads it to the homepage of the product sales server;
A product sales server that operates a homepage related to the products it sells or services it provides, and uses the creator videos and user reviews as sources to produce content videos along with music sources to be used as backgrounds;
A mass video production system based on review information and creator content, including. According to paragraph 1,
The product sales server is a mass video production system based on review information and creator content, characterized in that the review text included in the user review source is converted to speech (TTS) and used as a source. According to paragraph 1,
The product sales server is a review information and creator content-based mass video production system characterized by random placement by applying an image display effect or image transition effect for 1 to 3 seconds when placing review images included in the user review source. . According to paragraph 3,
Mass video production based on review information and creator content, wherein the image transition effect is one or more of slide, fade in/out, zoom in/out, and scroll. system. According to paragraph 1,
The product sales server produces a content video within 1 minute, and randomly applies the cropping position of the sound source according to the length of the video. A mass video production system based on review information and creator content. According to paragraph 1,
The product sales server is a review information and creator content-based mass video production system characterized by arranging the number and order of review sources, the number and order of video sources, and the number and order of sound source sources as random variables. According to claim 3, 5 or 6,
The product sales server is a review information and creator content-based mass video production system, characterized in that the production content video is stored together with metadata representing random variable values, so that all mass production content videos can be produced differently. In clause 7,
The product sales server is a review information and creator content-based mass video production system characterized by uploading mass-produced content videos to YouTube for advertising video purposes. (A) Collecting product (service)-related videos produced by creators, product (service)-related reviews written by users, and sound sources to be used as background as content video sources in the video production module of the product sales server;
(B) converting the review text included in the review source into voice (TTS) in the video production module;
(C) arranging the number and order of review sources and the number and order of video sources as random variables in the video production module;
(D) In the video production module, an effect for displaying an image or an effect for switching images is placed for the review image included in the review source, and a plurality of image transition effects are applied for 1 to 3 seconds and randomly arranged. ; and
(E) producing a content video by cropping a plurality of sound sources to be used as background sound sources in the video production module according to the length of the content video and randomly arranging them;
Method for mass video production based on review information and creator content, including. According to clause 9,
(F) storing the produced content video together with metadata representing random variable values on the product sales server;
A mass video production method based on review information and creator content, characterized by further performing.

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