KR20230114898A - Digital contents marketing and advertising method - Google Patents

Abstract

A digital content marketing and advertising method using a network is disclosed. According to the present invention, a digital content marketing and advertising method using a network includes the steps of a network advertising agency installing a link means to an advertising screen and a network site of an advertiser in content and a content driving program to advertise through content; providing a plurality of digital contents installed by an advertising agency to netizens free of charge through a server on the web; Step of the netizen accessing the server of the advertising agency, searching for free digital content, and selecting the desired content to download; requesting a server of an advertising agency to transmit free digital content selected by netizens; The server transmitting the requested content to the netizen; Step of the netizen storing the content received from the server in his or her PC; Netizen executing the stored content through a content driving program; Selecting a URL or an advertisement screen displayed on the screen as an input means including a mouse and a keyboard while the netizen is executing the content; and moving to a corresponding site by selecting a URL or advertisement screen.

Description

Digital content marketing and advertising method using network {DIGITAL CONTENTS MARKETING AND ADVERTISING METHOD}

The present invention relates to a digital content marketing and advertising method using a network. In particular, in the present invention, digital contents are provided free of charge as useful programs that the general public needs, and users download and run them on their PCs, but attach the logo and URL of the site to the program execution screen, and directly go to a specific website if necessary. It relates to technology that provides a linkable function.

The current network advertising method is a method in which advertising is performed in a situation where a user is connected to a network. However, since most users are not always connected to the network, but use their PC locally and then access the network when necessary, current advertising techniques do not allow users to access network sites while using a computer in a local environment. There is no way to frequently access publicity about

In addition, it was not easy to obtain various programs and content programs used in the level of personal props that can be used simply and usefully that ordinary people need in their daily lives. It is because even if these programs are produced and sold, netizens feel the need for the programs but do not want to pay for them. Therefore, it has become necessary to provide these useful programs to netizens free of charge. In other words, the need for a method for providing netizens with the programs and contents they need for free and presenting conditions that netizens can accept without burden to them has emerged, so that providers and netizens can gain mutual benefits.

Conventionally, general network advertising shows simple advertisements such as ad bars and banners and links to the company's site. There were publicity methods, such as Preview Version (or Demo Version, or Shareware), which aimed at the publicity effect of the program itself by allowing users to download the program for free through a website and allowing them to use the program within a certain period of time or within a limited function.

However, these conventional methods had certain restrictions in use and were aimed at promoting the program itself, so they were shunned by netizens and had little advertising effect.

Therefore, there is a need for a method that has the characteristics of a digital publicity material by producing and distributing digital contents according to the image of a company that intends to use them for publicity and publicity purposes.

Publication No. 10-2009-0050335 (published date: 2009.05.20)

The present invention develops various programs and contents in the dimension of personal props that can be usefully used by individuals as a marketing tool for site promotion and strengthening the relationship with customers (site visitors), and the logo and URL of each site in these programs It is an object of the present invention to provide a network marketing and advertising method using digital contents, so that a user can always recognize a site whenever a user uses a program and be connected to the corresponding site when clicking.

Other objects and advantages of the present invention will become more apparent upon reading the detailed description of the invention which follows and referring to the accompanying drawings.

According to one aspect of the present invention for achieving the above object, a digital content marketing and advertising method using a network is a network advertising agency, in order to advertise through content, an advertisement screen, an advertiser's network site, on content and content driving programs installing a link means to; providing, by the advertising agency, the plurality of installed digital contents to netizens free of charge through a server on the web; a step in which a netizen connects to the server of the advertising agency, searches for the free digital content, and selects the desired content to download; requesting the server of the advertising agency to transmit the selected free digital content by the netizen; transmitting, by the server, the requested content to netizens; a netizen storing the content received from the server in his/her PC; a netizen executing the stored content through a content driving program; Selecting a URL or advertisement screen displayed on the screen as an input means including a mouse and keyboard while the netizen is executing the content; and moving to a corresponding site by selecting the URL or advertisement screen.

The effects of the present invention described above are as follows:

First, the present invention can be commercialized through sales based on royalty per download. In selling digital contents according to the present invention to network site operators that require advertising tools, customers can download the programs they need for free from the server of the company that purchased the digital contents, and according to the number of downloads By setting royalties, it is possible to minimize the initial burden of the site introducing this program and to secure a source of continuous revenue from program sales.

Second, the present invention can be commercialized through continuous design provision and program function upgrade. It promotes continuous resale of digital contents by providing an incentive for program users to continue visiting the site by continuously providing an appropriate design and updated program at each point in time.

Third, commercialization is possible through the operation of a free digital content shop. It builds and operates a site where netizens can download all digital content for free, but sells companies the right to place advertisements on downloaded programs.

Fourth, commercialization is possible through continuous development of idea contents. It is possible to secure the status as a professional digital content shop by continuously developing digital content containing ideas as well as diversification of design.

Fifth, a new niche market differentiated from existing network advertisements can be formed. In addition, it can continuously promote its own site while providing useful programs and contents to customers (site visitors) free of charge, and it can strengthen customer loyalty to the site, making it a marketing tool suitable for the recent network marketing environment.

1 is a system configuration diagram to which the present invention is applied.
2 is a diagram illustrating the configuration of digital content for advertisement according to the present invention.
3 is a flow chart showing one embodiment of a network advertising method according to the present invention;
4 is a conceptual diagram of a digital content service for network marketing according to the present invention;

Hereinafter, some embodiments of the present invention will be described through exemplary drawings. In describing the reference numerals for the components of each drawing, the same numerals indicate the same components as much as possible, even if they are displayed on different drawings. In addition, in describing an embodiment of the present invention, if it is determined that a detailed description of a related known configuration or function hinders understanding of the embodiment of the present invention, the detailed description will be omitted.

Also, terms such as first, second, A, B, (a), and (b) may be used to describe components of an embodiment of the present invention. These terms are only used to distinguish the component from other components, and the nature, order, or order of the corresponding component is not limited by the term. When an element is described as being “connected,” “coupled to,” or “connected” to another element, the element may be directly connected, coupled, or connected to the other element, but not between the element and the other element. It should be understood that another component may be “connected”, “coupled” or “connected” between elements.

3 is a flowchart showing a preferred embodiment of a network marketing and advertising method using digital content according to the present invention. As shown in FIG. 3, the method includes the step (s120) of the network advertising agency installing a link means to the advertising screen and the advertiser's network site in the content and content driving program to advertise through the content (s120). Providing a plurality of installed digital contents to netizens free of charge through a server on the web (s140); step of allowing netizens to connect to the server of the advertising agency, search for the free digital contents, and select contents they want to download ( s160), the netizen requests the server of the advertising agency to transmit the selected free digital content (s180), the server transmits the requested content to the netizen (s200), the netizen receives the transmitted content from the server Storing the content in the user's PC (s220), the netizen executing the stored content through a content driving program (s240), a link such as a URL or an advertisement screen displayed on the screen while the netizen is running the content It includes a step of selecting a means as an input means including a mouse and a keyboard (s260) and a step of moving to a corresponding site by selecting the URL or advertisement screen (s280).

In the present invention, it is preferable to further include a step of viewing a netizen's advertisement or purchasing a product on the moved site (s300) and a step of giving a predetermined reward to the netizen who viewed the advertisement or purchasing a product (s320).

The present invention is characterized in that the server of the advertising agency supports netizens to re-download the contents by notifying netizens' PCs of the updated contents and contents driving programs when the contents and contents driving programs are upgraded.

The present invention is characterized by automatically updating an advertisement screen and URL when an advertisement attached to the contents is updated.

In the present invention, when the digital content is digital content for advertisement, it is characterized in that the digital content consists of an advertisement part and a digital contents program part.

The present invention is characterized in that the digital content program part is one of a digital diary, a digital puzzle, a digital alarm clock, a digital stretching guidance program, an online ladder climber, a sound e-mail card, and a digital business card.

In the present invention, the advertisement part preferably includes a program supporting links to advertiser sites embedded in advertisement screens and digital contents, and an advertisement content conversion program capable of changing URLs of the advertisement screens and link sites.

Moving to the corresponding site by selecting the URL or advertisement screen (s280) is the step of checking the network connection status of the netizen's PC using the link support program (s282), and as a result of the check, the netizen's PC is terminated if it is not connected to the network, and if it is connected, accesses the advertisement information server and checks whether there is the latest advertisement information (s284). replacing (s286), if there is no latest advertisement information or the existing advertisement is replaced as a result of the check, searching for a web browser set as default in the netizen's PC (s288) and using the searched web browser with a predetermined function. and executing it, and sending the site address information of the digital content as a parameter to connect to the homepage of the advertiser when the web browser is executed (S290).

In the present invention, it is preferable to check whether the advertisement information is updated when the digital content is executed by executing the advertisement information conversion check program after a predetermined date and time.

In the present invention, the step (s105) of the advertising agency classifying the advertiser's advertisement into a plurality of categories such as clothing advertisement, gift advertisement, and car advertisement according to a predetermined criterion, and among the plurality of classified advertisement categories It is preferable to further include a step (s110) of designating an advertisement category that the netizen wants to view.

In this way, the effect of advertisement can be increased by advertising to classified advertisement targets rather than indiscriminately providing various advertisements. In addition, since it is possible to present to the advertiser which target the advertisement was delivered to, it is possible to provide analysis data on the advertisement to the advertiser.

1 shows the configuration of a system to which the present invention is applied. And Figure 2 shows the composition of the content of the present invention. Now, with reference to the drawings, the configuration and program configuration and process of the present system will be described in detail.

Digital contents are stored in the web server 200 in the form of a file or database so that they can be searched for and downloaded through a network. At this time, the digital content may be distributed using a dedicated web server 200, or the digital content may be stored directly in the digital content server 100 that operates the advertising website and distributed to site visitors. .

A server storing and distributing digital content can be operated regardless of the type or operating system. Network users (netizens) connect to the server 100 (200), search for digital content, select desired content, and request content transmission from the server. Then, the server downloads the requested digital content to the requester's PC. The user executes the program 300 for driving the downloaded content on the PC. The content and the content driving program 300 include an advertisement screen, a URL of a specific network site, and a mobile program for direct connection to the site.

When a content user selects a URL or advertisement screen displayed on the screen with a mouse or keyboard while content is running, it is connected to a specific site address embedded in the content through a network. At this time, the site access program embedded in the content recognizes the browser in the user's PC and automatically browses, and has a function to directly connect to the address of the site in which the content is embedded as soon as the browser is started. However, the network site connection function is available only when the contents user's PC is connected to the network.

When the content and the content driving program 300 are upgraded, the server notifies the content user's PC of the update of the content and the content driving program 300 and supports re-downloading the content. In addition, if the advertisement attached to the content needs to be updated, the advertisement screen and URL are automatically updated.

Meanwhile, digital content for advertisement is divided into an advertisement part and a digital contents program part. The digital contents program part is a variety of digital contents required by individuals, such as a digital diary, a digital puzzle, a digital alarm clock, and a digital stretching guide program, and can be produced and changed in various ways according to the setting of the item.

On the other hand, the advertisement part is largely composed of a program that supports direct connection to the site embedded in the advertisement screen and digital content, and an advertisement contents conversion program that can change the address (URL) of the advertisement screen and the link site.

Now, the process for each unit program module will be described.

1) Digital content

Since digital content can appear in various ways according to the setting of an item, a program module for configuring content is implemented with a technology suitable for each item. However, it is implemented to minimize the file size for ease of use and reduction of download time.

2) Network site access program

When a specific part (advertisement screen or advertisement URL) of digital content is selected with a mouse or keyboard, an internal network access module is executed.

The module primarily checks the network connection status of the program user's PC.

When the user's PC is connected to the network, it continues to search for web browsers (Web Browsers) that are set as default on the user's PC.

The web browser is executed using a function, and the site address information of digital contents is sent as a parameter so that when the web browser is executed, it is connected to the homepage of a specific company.

3) Advertising information conversion program

After a certain date and time has elapsed, a module is configured to run a program to check whether or not the advertisement information is converted, so that when digital content is executed, whether or not the advertisement information is updated is checked.

Check the network connection status of the user PC. After inspection, if it is not connected to the network, the module is terminated. As a result of the check, if there is no latest advertisement information, the module is terminated, and if there is new information, the existing advertisement is replaced by downloading it. The advertisement content is updated during execution or at the next execution.

On the other hand, the current network advertising method is a method in which advertising is performed in a situation where a user is connected to a network.

However, since most users are not always connected to the network, but use their PC locally and access the network when necessary, current advertising techniques do not allow users to access network sites while using a computer in a local environment. There is no way to frequently access publicity about

The business model according to this method provides useful programs that the general public will need for free, and users can download and run them on their PCs, but attach the site logo and URL to the program execution screen to directly link to a specific website. It is expected that a new niche market differentiated from existing network advertisements can be formed by providing functions that can

This program provides useful programs and contents to customers (site visitors) free of charge, while continuously promoting our site and strengthening customer loyalty to the site. It can be a suitable marketing tool.

4 shows a conceptual diagram of a digital content service for network marketing according to the present invention. When the user 500 receives and uses a free program including company promotion provided by the service company 400, the advertiser obtains the company publicity effect by accessing the logo and homepage while using the program.

Meanwhile, in the present invention, content is created using development tools such as visual basic, visual C++, Delphi, and photoshop, and various development techniques are used according to the item as a development method. However, considering the convenience of downloading, the size should be as small as possible, and the user screen interface is produced with great interest.

In addition, the server is developed using IIS, ASP, and VC++, and as a development methodology, it is configured so that multiple users can receive files smoothly.

Embodiments according to the present invention have been described above, but these are merely examples, and those skilled in the art will understand that various modifications and embodiments of equivalent range are possible therefrom. Therefore, the protection scope of the present invention should be defined by the following claims as well as those equivalent thereto.

Claims (1)

Installing, by a network advertising agency, linking means to an advertising screen and a network site of an advertiser in the content and the content driving program in order to advertise through the content;
providing, by the advertising agency, the plurality of installed digital contents to netizens free of charge through a server on the web;
a step of a netizen accessing the server of the advertising agency, searching for the free digital content, and selecting the desired content to download;
requesting the server of the advertising agency to transmit the selected free digital content by the netizen;
transmitting, by the server, the requested content to netizens;
a netizen storing the content received from the server in his/her PC;
a netizen executing the stored content through a content driving program;
Selecting a URL or advertisement screen displayed on the screen as an input means including a mouse and keyboard while the netizen is executing the content; and
A digital content marketing and advertising method using a network, comprising the step of moving to a corresponding site by selecting the URL or advertisement screen.