KR20230112981A - System for meal kit sales service provision according to recipe contents and method thereof - Google Patents

Abstract

The present invention relates to a system and method for providing a meal kit sales service based on recipe content recommendation.
A method for providing a meal kit sales service according to recipe content recommendation according to the present invention includes the steps of uploading a plurality of pre-manufactured recipe content from a provider terminal; Extracting a top n recipe content list with a high number of recommendations or hits from among the recipe content; When a meal kit sales list corresponding to the recipe contents included in the extracted list is uploaded, providing the meal kit sales list through an application pre-installed on a consumer terminal; requesting delivery of the meal kit included in the order information when order information is input by the consumer terminal and the order is completed; and distributing and paying an amount of money in a predetermined ratio to provider terminals that have provided the meal kit recipe contents included in the order information.
In this way, according to the present invention, by selling meal kits produced using recipe contents selected by consumers and distributing sales profits to recipe providers, it is possible to create non-capital and non-store profits, thereby reducing start-up risk.

Description

Meal kit sales service provision system and method according to recipe content recommendation {SYSTEM FOR MEAL KIT SALES SERVICE PROVISION ACCORDING TO RECIPE CONTENTS AND METHOD THEREOF}

The present invention relates to a system and method for providing a meal kit sales service based on a recipe content recommendation, and more particularly, to a method for selling a meal kit produced using recipe content selected by a consumer and partially distributing sales revenue to a recipe provider. A system and method for providing a meal kit sales service based on recipe content recommendation.

Recently, as single-person households have expanded and women's social activities have increased, interest in home meal replacement (HMR) is increasing. In the past, in the large family structure, meals were prepared for a large number of people at once, so the cost of preparing meals per person was low. In line with the needs, there is a full-fledged growth trend of home convenience meals that reduce the effort and time required to prepare meals and have price competitiveness compared to dining out. In addition, the increase in the elderly population is also acting as a factor leading the expansion of simple cooked foods or small packaged foods that can be easily eaten at home.

These home meals can be classified into RTE (Ready To Eat), RTH (Ready To Heat), and RTC (Ready To Cook) depending on the recipe. RTH is a product that can be eaten by just heating it, and includes instant rice, frozen dumplings, and retort food. In addition, RTC is a product that can be eaten after simple cooking, and meal kits (stews, stir-fries, soups, etc.) belong to this category.

Among them, the meal kit market, which is shipped together with a recipe in a pre-prepared and unprocessed state, is showing rapid growth.

In addition, with the development of medical technology and increased interest in health, we are rapidly entering the era of aging, while the average age of retirement is much lower than this, and the barrier to re-employment after retirement is relatively high. Entrepreneurship is concentrated in the low-key restaurant business.

However, seniors with weak information have a hard time carrying out active promotional activities, so they have a lower chance of succeeding in starting a business compared to younger people, and accordingly, their choice for livelihood may lead to ruining their livelihood.

In addition, due to the increase in large franchises, small-scale self-employed restaurant owners are proud of their recipes, but it is natural to lose to large franchises in advertising marketing or price competition, so it is difficult to obtain good results.

Therefore, it is possible to reduce the risk of starting a business for the information-vulnerable class who have difficulty in promoting online marketing or for the young people who have difficulty raising start-up costs, and actively utilize the recipes of food experts to cook and enjoy delicious dishes easily at home. development is needed

The background technology of the present invention is disclosed in Korean Patent Publication No. 10-2018-0097367 (published on August 31, 2018).

A technical problem to be achieved by the present invention is to provide a system and method for providing a meal kit sales service based on recipe content recommendation that sells meal kits produced using recipe content selected by consumers and distributes sales profits to recipe providers. will be.

A method for providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention to achieve this technical problem includes the steps of the meal kit sales service providing system uploading a plurality of pre-manufactured recipe contents from a provider terminal; Extracting a list of top n recipe contents having a high number of recommendations or views among the recipe contents; When a meal kit sales list corresponding to the recipe contents included in the extracted list is uploaded, providing the meal kit sales list through an application pre-installed on a consumer terminal; requesting delivery of the meal kit included in the order information when order information is input by the consumer terminal and the order is completed; and distributing and paying an amount of money in a predetermined ratio to provider terminals that have provided the meal kit recipe contents included in the order information.

In addition, the order information includes at least one of a meal kit to be purchased, a purchaser's name, contact information, address information, and a total amount, and the step of requesting delivery of the meal kit is performed when the payment of the total amount is confirmed. When the order is completed, the kit sales service providing system may request delivery of the corresponding meal kit.

In addition, the step of uploading a plurality of pre-manufactured recipe contents includes uploading contents for a recipe that meets a predetermined evaluation condition among a plurality of recipes, and the recipe contents include a video, a story video, or an image including all cooking processes. can be provided as

In addition, in the providing of the meal kit sales list, the meal kit sales list may be provided in the order of recommendation using subscription information including age, gender, type of residence, and preferred food input at the time of membership registration.

In addition, in the step of providing the meal kit sales list, access to the agricultural and fishery products direct transaction server, set the sales price of the meal kit reflecting the real-time prices of the ingredients included in the meal kit, and set the sales price to the meal kit sales list. Can be provided together with delivery.

In addition, in the step of distributing and paying the amount, an amount corresponding to a preset ratio of the amount deposited from the consumer terminal may be distributed and paid to the provider terminal that provided the recipe of the recipe contents.

In addition, when advertisement proceeds are generated by sharing recipe contents between a plurality of consumer terminals or viral marketing, an amount corresponding to a predetermined ratio of the advertisement proceeds is distributed to the provider terminal that provided the recipe of the shared recipe contents and paid It may include more steps.

In addition, the system for providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention includes a content upload unit that receives a plurality of pre-manufactured recipe content from a provider terminal; a contents list extractor for extracting top n recipe contents lists having a high number of recommendations or views among the recipe contents; a sales list providing unit that provides the meal kit sales list through an application pre-installed on a consumer terminal when a meal kit sales list corresponding to the recipe contents included in the extracted list is uploaded; a delivery request unit requesting delivery of the meal kit included in the order information when order information is input by the consumer terminal and the order is completed; and a settlement unit for distributing and paying an amount of money in a predetermined ratio to provider terminals that have provided the meal kit recipe contents included in the order information.

In this way, according to the present invention, by selling meal kits produced using recipe contents selected by consumers and distributing sales profits to recipe providers, it is possible to create non-capital and non-store profits, thereby reducing start-up risk.

In addition, according to the present invention, by sharing and introducing recipe contents on SNS (Social Network Services), blogs, personal broadcasting, etc. of consumers who have purchased meal kits, consumers' voluntary viral marketing is performed, thereby reducing advertising publicity costs. It is possible to reduce, and by distributing some of the revenue obtained from advertising revenue to the recipe provider, it is possible to guarantee the recipe provider's profit.

In addition, according to the present invention, by quickly delivering the prepared ingredients together with the recipe to the home, it is possible to improve consumer satisfaction by enabling busy young generations who are not familiar with cooking to cook simply and easily.

In addition, according to the present invention, when calculating the purchase price of meal kits, the real-time unit price of ingredients in the direct market is reflected to provide consumers with a cheaper price, and to create jobs for seniors through the production of meal kits such as material handling. can do.

1 is a block diagram showing a system for providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention.
FIG. 2 is a configuration diagram showing a meal kit sales service providing server shown in FIG. 1 .
3 is a flow chart illustrating an operation flow of a method for providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention.
4 and 5 are exemplary views of screens provided to consumer terminals.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. In this process, the thickness of lines or the size of components shown in the drawings may be exaggerated for clarity and convenience of explanation.

In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of a user or operator. Therefore, definitions of these terms will have to be made based on the content throughout this specification.

First, a meal kit sales service providing system according to recipe content recommendation according to an embodiment of the present invention will be described with reference to FIGS. 1 and 2 .

1 is a block diagram showing a system for providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention.

As shown in FIG. 1 , a meal kit sales service providing system according to an embodiment of the present invention includes a meal kit sales service providing server 100 .

The meal kit sales service providing server 100 is connected to a plurality of consumer terminals 200 and a plurality of provider terminals 300 through a wired/wireless network through a communication network to transmit and receive mutual information, and through applications pre-installed on the consumer terminals 200. Meal Kit sales service is provided.

At this time, the meal kit sales service providing system is a meal kit sales service providing server for providing the meal kit sales service to the consumer terminal 200 connected to an online platform implemented as a web or mobile application. It may also be provided in the form of (100). Here, the mobile application can be downloaded and installed from a mobile application market (eg, Google Play, App Store), which is a virtual marketplace where mobile contents are freely bought and sold.

In addition, the consumer terminal 200 possessed by a consumer who wants to purchase a meal kit and the provider terminal 300 possessed by a recipe provider providing a recipe include a smart phone, a pad, a desktop computer, a PC, and a laptop computer. It may correspond to a terminal such as a notebook or tablet, and may be network-connected to the meal kit sales service providing server 100 through a wired or wireless communication network. In this case, the consumer terminal 200 may be a terminal that has registered or authenticated as a member through the web or app.

FIG. 2 is a configuration diagram showing a meal kit sales service providing server shown in FIG. 1 .

As shown in FIG. 2, the meal kit sales service providing server 100 according to an embodiment of the present invention includes a content input unit 110, a content list extractor 120, a sales list provider 130, and an order management unit 140. and a settlement unit 150.

First, the content input unit 110 receives a plurality of pre-produced recipe content uploaded from the provider terminal 300 .

The provider terminal 300 in the present invention may be a terminal possessed by a recipe provider or used as a terminal of a manager who manages the meal kit sales service providing server 100 .

Accordingly, the content input unit 110 may upload recipe content in which the provider terminal 300 creates and uploads a recipe that meets a predetermined evaluation condition among a plurality of recipes.

In detail, as a result of evaluation by a pre-selected professional evaluation group after selecting or recommending cooked food from a number of ordinary people or food service experts, recipe contents produced with each content are selected and uploaded using the recipes of the food selected in the first evaluation. you may receive

In addition, the recipe content is preferably produced as a video, story video or image including all cooking processes, but is not limited thereto.

And the content list extraction unit 120 extracts a recipe content list for the top n recipe content with a high number of recommendations and views among the uploaded recipe content.

In detail, in order to allow secondary evaluation by consumers who are actual buyers, content with a high number of recommendations and views by the consumer terminal 200 among recipe contents uploaded by the content input unit 110 is determined to be content with high consumer interest. to extract a list of corresponding contents.

When a meal kit sales list corresponding to the recipe contents included in the list extracted by the content list extraction unit 120 is uploaded, the sales list providing unit 130 executes an application pre-installed on the consumer terminal 200. The meal kit sales list uploaded through the service is provided through the consumer terminal 200 .

That is, by producing and selling meal kits only for recipe contents that consumers have a high interest in, consumers' propensity can be grasped and the menu of meal kits to be sold can be limited.

At this time, the sales list providing unit 130 provides meal kits in the order of recommendation using subscription information including age, gender, residential type, and preferred food input by the consumer holding the corresponding consumer terminal 200 whose member has been authenticated when registering as a member. You can also provide a sales list.

In addition, the sales list providing unit 130 connects to a direct transaction server for agricultural and fishery products (not shown), sets the sales price of the meal kit reflecting the real-time prices of ingredients included in the meal kit, and sells the meal kit based on the set sales price. It can also be provided together with the list.

Here, the direct trade server for agricultural and fishery products can change the purchase price of each material by date through an auction, and can change the sales price of the meal kit through the set amount. Since meal kits can be provided, it has the effect of satisfying the purchase desire of consumers who want special products.

When order information is input by the consumer terminal 200 and the order is completed, the order management unit 140 requests delivery of the meal kit included in the order information.

At this time, the order management unit 140 may transmit order information to an external delivery company terminal (not shown) so that the corresponding meal kit is actually delivered.

In addition, the order information includes at least one of a meal kit to be purchased, a purchaser's name, contact information, address information, and a total amount.

In addition, when the payment of the total amount included in the order information is confirmed, the order manager 140 preferably completes the order and requests delivery of the corresponding meal kit.

In addition, the settlement unit 150 distributes and pays the amount of money in a predetermined ratio to the provider terminal 300 that provided the meal kit recipe contents included in the order information.

In detail, an amount corresponding to a predetermined ratio of the amount deposited from the consumer terminal 200 is distributed and paid to the provider terminal 300 that provided the recipe of the recipe content.

For example, if the preset ratio is 10% and the price of the meal kit purchased by the consumer is 30,000 won, the settlement unit 150 transfers 3,000 won, which corresponds to 10%, to the provider terminal that provided the recipe ( 300) is paid.

In addition, the settlement unit 150, when advertising proceeds generated by any one of recipe contents sharing and viral marketing, provides an amount corresponding to a preset ratio of the advertisement proceeds to the provider terminal 300 that provides the recipe of the shared recipe contents ) is distributed and paid.

That is, advertising proceeds are also distributed and paid to the provider terminal 300 that provided the recipe of the corresponding recipe content, so that the provider who provided the recipe can be guaranteed continuous revenue.

Hereinafter, a method of providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention will be described with reference to FIGS. 3 to 5 .

FIG. 3 is a flow chart showing the flow of operation of a method for providing a meal kit sales service according to an embodiment of the present invention. Referring to this flow chart, specific operations of the present invention will be described.

According to the embodiment of the present invention, first, the contents input unit 110 of the meal kit sales service providing server 100 receives a plurality of previously prepared recipe contents uploaded from the provider terminal 300 (S310).

In step S310 , the content input unit 110 may upload recipe content, which is a recipe that satisfies a predetermined evaluation condition, among a plurality of recipes, from the provider terminal 300 .

In addition, the recipe content is preferably produced as a video, story video or image including all cooking processes, but is not limited thereto.

Then, the content list extraction unit 120 extracts the top n recipe content lists with a high number of recommendations or views among the recipe content uploaded in step S310 (S320).

When the meal kit sales list corresponding to the recipe content included in the list extracted in step S320 is uploaded (S330), the sales list providing unit 130 uploads the list uploaded in step S330 through an application pre-installed in the consumer terminal 200. The meal kit sales list is provided to the consumer terminal 200 (S340).

In step S340, the sales list providing unit 130 uses the subscription information including age, gender, residential type, and preferred food input by the consumer holding the corresponding consumer terminal 200 for membership authentication to push the information in the order of recommendation. You can also provide a kit sales list.

Therefore, it is possible to reduce the worry of consumers who have difficulty in selecting a menu, and the time required for purchase can be shortened by arranging a list of frequently purchased meal kits at the top.

4 is an exemplary view of a screen provided to a consumer terminal.

In detail, FIG. 4 is an example of a meal kit sales list provided in step S340.

According to an embodiment of the present invention, as shown in FIG. 4, a meal kit sales list may be provided by classifying categories by region, and each meal kit reflects the evaluation and evaluation scores of consumers who purchased previously along with recipe contents. may be provided.

In addition, in step S340, the sales list provider 130 connects to a direct transaction server for agricultural and fishery products (not shown), sets the sales price of the meal kit in which the real-time prices of the ingredients included in the meal kit are reflected, in real time, and calculates the set sales amount. It can also be provided together with the meal kit sales list.

In addition, the order management unit 140 determines whether the order is completed as the order information is input by the consumer terminal 200 (S350).

At this time, the order information includes at least one of the meal kit to be purchased, the purchaser's name, contact information, address information, and total amount.

As a result of the judgment in step S350, if the order is completed, the meal kit sales service providing server 100 requests delivery of the meal kit included in the corresponding order information (S360).

In step S360, when the payment of the total amount included in the order information is confirmed, the meal kit sales service providing server 100 determines that the order is completed and requests delivery of the corresponding meal kit.

Then, the settlement unit 150 distributes and pays the amount of money in a predetermined ratio to the provider terminal 300 that provided the meal kit recipe contents included in the order information (S370).

In addition, the settlement unit 150 determines whether advertisement proceeds are generated by any one of recipe content sharing and viral marketing among a plurality of consumer terminals 200 (S380).

When advertising proceeds are generated as a result of the determination in step S380, the settlement unit 150 distributes and pays an amount corresponding to a preset ratio of the advertisement proceeds to the provider terminal 300 that provided the recipe of the shared recipe content (S390). ).

At this time, advertisement proceeds can also be obtained through voluntary viral marketing by consumers by sharing and introducing recipe contents on social network services (SNS), blogs, and personal broadcasting of consumers who have purchased meal kits.

In addition, members who share recipe contents can be actively involved in viral marketing by granting points that can be used when ordering meal kits.

5 is an exemplary view of a screen provided to a consumer terminal.

In detail, FIG. 5 is an example of recipe content sharing and viral marketing by consumers.

According to an embodiment of the present invention, as shown in FIG. 5, a purchase rate may be improved by sharing recipe contents to be recommended to other consumers through a personal blog or personal SNS.

As described above, the system and method for providing a meal kit sales service according to recipe content recommendation according to an embodiment of the present invention sells meal kits produced using recipe content selected by consumers and distributes sales revenue to recipe providers. By doing so, it is possible to create non-capital and non-store profits, which has the effect of reducing start-up risk.

In addition, according to an embodiment of the present invention, recipe contents are shared and introduced on SNS (Social Network Services), blogs, personal broadcasts, etc. of consumers who have purchased meal kits, resulting in voluntary viral marketing by consumers. It is possible to reduce publicity costs, and by distributing a portion of the revenue obtained from advertisement revenue to the recipe provider, it is possible to guarantee the recipe provider's profit.

In addition, according to an embodiment of the present invention, by quickly delivering the prepared ingredients together with the recipe to the home, it is possible to improve consumer satisfaction by enabling busy young generations who are not familiar with cooking to cook simply and easily.

In addition, according to an embodiment of the present invention, when calculating the purchase amount of meal kits, the real-time unit price of ingredients in the direct market is reflected to provide consumers with a cheaper price, and jobs are created for seniors through the production of meal kits such as material trimming. can make this possible.

Although the present invention has been described with reference to the embodiments shown in the drawings, this is only exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. will be. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the claims below.

100: Meal kit sales service providing server 110: Content input unit
120: Content list extraction unit 130: Sales list providing unit
140: order management unit 150: settlement unit
200: consumer terminal 300: provider terminal

Claims (14)

In the method of providing a meal kit sales service using a meal kit sales service providing system according to recipe content recommendation,
The meal kit sales service providing system includes the steps of uploading a plurality of pre-manufactured recipe contents from a provider terminal;
Extracting a list of top n recipe contents having a high number of recommendations or views among the recipe contents;
When a meal kit sales list corresponding to the recipe contents included in the extracted list is uploaded, providing the meal kit sales list through an application pre-installed on a consumer terminal;
requesting delivery of the meal kit included in the order information when order information is input by the consumer terminal and the order is completed; and
and distributing and paying an amount in a predetermined ratio to a provider terminal that has provided the meal kit recipe contents included in the order information. According to claim 1,
The order information is
Include at least one of the meal kit you want to purchase, the purchaser's name, contact information, address information, and the total amount;
The step of requesting delivery of the meal kit,
When the payment of the total amount is confirmed, the meal kit sales service providing system requests delivery of the corresponding meal kit after the order is completed. According to claim 1,
The step of uploading the plurality of pre-made recipe contents,
Receive content for a recipe that meets the preset evaluation conditions among a plurality of recipes,
The recipe content,
How to provide a meal kit sales service provided as a video, story video or image that includes all cooking processes. According to claim 1,
The step of providing the meal kit sales list,
A method for providing a meal kit sales service in which the meal kit sales list is provided in the order of recommendation using subscription information including age, gender, residential type, and preferred food input when signing up as a member. According to claim 1,
The step of providing the meal kit sales list,
A method of providing a meal kit sales service in which a direct sale server for agricultural and fishery products is accessed, a meal kit sales price reflecting real-time prices of ingredients included in the meal kit is set in real time, and the set sales price is provided together when the meal kit sales list is provided. According to claim 1,
The step of distributing and paying the amount,
A method of providing a meal kit sales service in which an amount corresponding to a predetermined ratio of the amount deposited from the consumer terminal is distributed and paid to the provider terminal that provided the recipe of the recipe contents. According to claim 1,
When advertising proceeds are generated by sharing recipe contents between a plurality of consumer terminals or viral marketing, distributing and paying an amount corresponding to a preset ratio of the advertisement proceeds to the provider terminal that provided the recipe of the shared recipe contents A method of providing a meal kit sales service that further includes. In the meal kit sales service providing system according to recipe content recommendation,
A content input unit for receiving a plurality of pre-made recipe content uploaded from a provider terminal;
a contents list extractor for extracting top n recipe contents lists having a high number of recommendations or views among the recipe contents;
a sales list providing unit that provides the meal kit sales list through an application pre-installed on a consumer terminal when a meal kit sales list corresponding to the recipe contents included in the extracted list is uploaded;
an order manager requesting delivery of the meal kit included in the order information when order information is input by the consumer terminal and the order is completed; and
and a settlement unit for distributing and paying an amount of money in a predetermined ratio to a provider terminal that has provided the meal kit recipe contents included in the order information. According to claim 8,
The order information is
Include at least one of the meal kit you want to purchase, the purchaser's name, contact information, address information, and the total amount;
The order management department,
When the payment of the total amount is confirmed, the order is completed and the meal kit sales service providing system requests delivery of the corresponding meal kit. According to claim 8,
The content input unit,
Receive content for a recipe that meets the preset evaluation conditions among a plurality of recipes,
The recipe content,
A meal kit sales service delivery system that provides videos, story videos, or images that include all cooking processes. According to claim 8.
The sales list providing unit,
A meal kit sales service providing system that provides the meal kit sales list in the order of recommendation by using subscription information including age, gender, residence type and preferred food input at the time of membership registration. According to claim 8.
The sales list providing unit,
A meal kit sales service providing system that connects to a direct trade server for agricultural and fishery products, sets the sales amount of meal kits in real time reflecting the real-time prices of ingredients included in the meal kit, and provides the set sales amount together with the meal kit sales list. According to claim 8,
The settlement unit,
The meal kit sales service providing system for distributing and paying an amount corresponding to a predetermined ratio of the amount deposited from the consumer terminal to the provider terminal that provided the recipe of the recipe contents. According to claim 8,
The settlement unit,
A meal kit that distributes and pays an amount corresponding to a preset percentage of the advertising revenue to the provider terminal that provided the recipe of the shared recipe contents when advertisement revenue is generated by sharing recipe contents between multiple consumer terminals or viral marketing Sales service delivery system.