KR20230075841A - System for making and managing automated goods promotion using shopping mall goods data - Google Patents

Abstract

The present invention relates to an automated product promotion generation and management system using shopping mall product data. More specifically, without a user having separate software, the automated product promotion generation and management system using shopping mall product data automatically generates and manages product planning pages effectively based on the shopping mall product response data.

Description

Automated product exhibition creation and management system using shopping mall product data {SYSTEM FOR MAKING AND MANAGING AUTOMATED GOODS PROMOTION USING SHOPPING MALL GOODS DATA}

The present invention relates to an automated product planning exhibition creation and management system using shopping mall product data, and more particularly, to automatically create and manage a product planning page based on product response data of a shopping mall without a user having separate software. It relates to an automated product exhibition creation and management system using manageable shopping mall product data.

In modern society, in order to increase convenience, online shopping services that do not require a direct visit to a store when purchasing products are widely used. Recently, as COVID-19 is prevalent worldwide, demand for non-face-to-face and non-contact services is increasing. has increased further.

Accordingly, as the activity of the non-face-to-face customer layer is further accelerated, various advertising and marketing activities to induce non-face-to-face customer inflow into online stores such as online shopping malls are being accelerated.

On the other hand, it can be said that publicity through digital promotional materials is a fundamentally necessary part for operating an online store, but small business owners and individual business owners who lack cost, manpower, and time may experience difficulties from the production stage of these digital promotional materials. Web promotion pages corresponding to digital promotional materials can be provided through responsive landing pages (URLs), e-mails, blogs, etc. that can be viewed by accessing a PC or mobile phone, and a professional web designer or developer is required to create these promotional pages. will do

In addition, although there are currently layout creation tools to increase the ease of web page creation, there is no function to quickly and conveniently load and manage product data on sale in the shopping mall because they provide only general functions, and users can manually enter the shopping mall. It is necessary to create a page by inputting and editing product information, and it may be necessary to develop a program to install a server and secure a URL.

On the other hand, commercially available advertising systems focus only on search advertising, banner advertising, video advertising production, and targeting advertising exposure because their main purpose is to attract new visitors, providing characteristics suitable for large e-commerce platforms or shopping malls. However, it is difficult to reflect the strategy of the small shopping mall operator to group and show differentiated products from other online shopping malls, and it cannot satisfy the customer base who wants to check the recommended products of the online shopping mall in advance before logging in to the online purchase site. There is a problem.

Accordingly, the present inventors have come to invent the present technology to solve these comprehensive problems.

Korean Patent Registration No. 10-2133039

The present invention was invented to solve the above-mentioned problems, and the user can automatically generate and analyze product planning pages based on product response data of the shopping mall without requiring a separate software. It is to provide a product planning exhibition creation and management system.

An automated product exhibition creation and management system using shopping mall product data according to the present invention includes a product information collection unit that collects product information data sold in a user's online shopping mall; a promotion page generation unit generating a promotion page for promoting products of the online shopping mall based on the user's input through a user terminal; a promotion page providing unit capable of providing the generated promotion page to a customer; and a feedback analyzer configured to collect and analyze feedback information on the promotional page provided to the customer.

Preferably, the product information may include one or more of information classified into product names, categories, prices, and descriptions.

Preferably, the product information collection unit may collect and store product image information related to each of the classified information.

Preferably, the promotion page generating unit may provide a user interface including layout and contents editing functions of the promotion page to the user terminal.

Preferably, the user interface may include a template for configuring the contents of the promotion page by guiding the stored product image information to a specific location on the promotion page.

Preferably, the template may include a plurality of image boxes for loading the stored product image information.

According to the present invention, a user interface is provided through which a user can easily select and insert products to be included in a promotion or product planning page, and also facilitate editing.

In addition, there is an effect of automatically generating promotional page samples within a few seconds by mashup of product information selected by the user.

Furthermore, there is an effect of analyzing a promotion page having the best customer feedback through a sample sending test of the generated promotion and product planning page, and setting an optimal promotion page according to the analysis result.

In addition, it is possible to provide users with statistical data that collects and analyzes customer feedback or product feedback in real time during the test process of sending the generated promotional page sample, the process of analyzing the optimal promotional page, and the process of providing the optimal promotional page. You can manage customers and shopping malls.

1 is a reference diagram for explaining in detail an automated product exhibition creation and management system using shopping mall product data according to the present invention.
2 is a block diagram showing the configuration of an automated product exhibition creation and management system using shopping mall product data.
3 to 10 are reference diagrams for explaining a process of providing a shopping mall product planning exhibition support service according to an embodiment of the present invention.
11 is a flowchart illustrating a method of providing a shopping mall product planning exhibition support service according to an embodiment of the present invention.

The present invention will be described in detail with reference to the accompanying drawings. Here, repeated descriptions, well-known functions that may unnecessarily obscure the subject matter of the present invention, and detailed descriptions of configurations are omitted. Embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art. Accordingly, the shapes and sizes of elements in the drawings may be exaggerated for clarity.

Throughout the specification, when a certain component is said to "include", it means that it may further include other components without excluding other components unless otherwise stated.

In addition, the term "unit" described in the specification means a unit that processes one or more functions or operations, which may be implemented as hardware or software or a combination of hardware and software.

1 is a reference diagram for explaining an automated product exhibition creation and management system 100 using shopping mall product data according to the present invention.

Referring to FIG. 1 , an automated product exhibition creation and management system 100 using shopping mall product data according to the present invention may include a shopping mall product exhibition service creation and management device 110 and a user terminal 10. there is.

Here, the shopping mall product planning exhibition service creation and management device 110 and the user terminal 10 may be connected to each other through a network. In one embodiment, the shopping mall product planning exhibition service creation and management device 110 may be connected to a plurality of user terminals 10-1 to 10-3 through a network.

The shopping mall product planning exhibition service generation and management device 110 is a computing device managed by a shopping dream promotion support service provider, connected to the user terminal 10 through a network, and requested from the user terminal 10 according to the present invention. It may operate to retrieve or generate information and provide it to the user terminal 10 .

In one embodiment, the shopping mall product planning exhibition service generation and management device 110 may receive information about an online shopping mall operated by a user from the user terminal 10, and a shopping mall promotion support service requested from the user terminal 10. may be provided to each online shopping mall operated by the user.

The user terminal 10 is a computing device that is carried, managed, or manipulated by a user. Here, the user terminal 10 according to the present invention is a computing device capable of recognizing an applied user input and equipped with a wired/wireless communication function, for example, a smart phone, a tablet PC, a desktop PC, and the like. may apply to the device. However, these examples are not intended to limit the scope of the present invention, and any computing device capable of recognizing user input and having a wired/wireless communication function should be interpreted as a user terminal 10 according to the present invention. .

In one embodiment, the shopping mall product planning exhibition service generation and management device 110 may provide the user terminal 10 with data recorded with a program capable of supporting the method of providing a shopping mall promotion support service according to the present invention. For example, the user terminal 10 downloads and installs a mobile application supporting the method for providing a shopping mall promotion support service according to the present invention from an application market (eg, Android market, etc.), and downloads and installs the mobile application according to the present invention through the mobile application. A shopping mall promotion support service may be provided.

Here, the user terminal 10 may receive the shopping mall support service by using a user interface linked with the shopping mall product planning exhibition service creation and management device 110 through the application. However, the method of receiving the shopping mall support service through the user terminal 10 is not limited thereto. The service can also be provided through the website.

Hereinafter, the present invention and a shopping mall promotion support service providing technology according to various embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

FIG. 2 is a block diagram showing the configuration of an automated shopping mall promotional exhibition creation and transmission device based on shopping mall activity data according to an embodiment of the present invention.

Referring to FIG. 2, the shopping mall product planning exhibition service generation and management device 110 is for supporting the promotion of an online shopping mall operated by a user, and includes a product information collection unit 111, a promotion page generator 112, and a promotion page. It may be configured to include a providing unit 113 and a feedback analysis unit 114.

The product information collecting unit 111 may collect product information sold in the user's online shopping mall.

Here, the product information may include information classified into product names, categories, prices, and descriptions. Here, for example, the information classified as the description of the product may include information about the URL of an image or video description of the product, a detailed description of the product, a summary description of the product, a hashtag, sales activation, etc. , this information can be collected for each product.

In one embodiment, the product information collection unit 111 may collect and store product image information related to each of the classified information. Here, the product image information is information included in the product information, and may refer to information that can be obtained by collecting information corresponding to each of the above-described classified information in the form of an image in addition to collecting the information in the form of text, , Information related to each of the classified information may be included in the collected image.

In one embodiment, the product information collection unit 111 is a user for providing a shopping mall promotion support service based on information input from the user terminal 10 through the user information collection unit included in the product information collection unit 111. Accounts can be created, and information about the created user accounts can be collected. Here, the user account information may include user authentication information, log-in information in an application and web browser providing the service of the present invention, user terminal 10 information, and the like.

In one embodiment, the product information collection unit 111 may collect product information sold in at least one online shopping mall registered to the user account. In this regard, FIG. 3 is a reference diagram illustrating a product information collection result according to an embodiment of the present invention. Referring to FIG. 3 , the product information collection result may be output through the user terminal 10 . At this time, the collected product information may be provided in a mashup state to each product sorted by product category. For example, when a user input is detected on one of the products sorted and output by product category, the product information collection unit 111 loads all product information collected for the corresponding product, thereby providing a promotion page for the corresponding product. You can arrange automatic generation.

In one embodiment, the product information collection unit 111 may collect product information sold in each online shopping mall using an application programming interface (API) corresponding to each of the at least one online shopping mall. For example, the product information collection unit 111 receives an API authentication key used in each online shopping mall from the user terminal 10, and inputs the API authentication key to generate a shopping mall category for each online shopping mall linked with information. It can be provided to the user terminal 10, and product information about the information-linked online shopping mall can be collected.

The promotion page generator 112 may generate a promotion page for promoting products of the online shopping mall based on a user input through the user terminal 10 . According to an embodiment of the present invention, the promotion page generator 112 may automatically generate a promotion page based on a simple user input applied from the user terminal 10 . However, the method of generating the promotion page is not limited thereto, and the user may directly generate the promotion page through user input or modify the already generated promotion page, if necessary.

In one embodiment, the promotion page generator 112 may provide a user interface including a function of editing the layout and contents of the promotion page to the user terminal 10 . In this regard, FIG. 4 is a reference diagram showing a part of the user interface according to an embodiment of the present invention. Referring to FIG. 4 , the user interface may include promotion page configuration setting buttons through which the user may set the configuration of the promotion page. For example, the promotion page generation unit 112 configures the template 20 constituting the promotion page and the template 20 based on user input applied to the promotion page configuration setting buttons located on the left side of FIG. 4 . The shape of the image box 21 can be set. The above example is an example of a function that allows a user to directly set the configuration of a promotion page. According to a preferred embodiment of the present invention, the promotion page generating unit 112 selects a product to generate a promotion page by user input. In this case, the promotion page may be created by completing settings for the template 20 and the image box 21 of the promotion page at will, and automatically configuring the contents.

In one embodiment, the user interface may include a template 20 configured to configure contents of the promotion page by guiding the stored product image information to a specific location on the promotion page. Here, the template 20 may mean a frame for composing content in a promotion page.

In one embodiment, the template 20 may include a plurality of image boxes 21 for loading the stored product image information. When the shape of the template 20 is set, each of the image boxes 21 constituting the template 20 may be loaded so that the product image information collected and stored in advance is located.

In one embodiment, the promotion page generation unit 112 may load product image information stored in relation to the classified information into each of the image boxes set to correspond to each of the classified information. In this regard, FIG. 5 is a reference diagram showing the configuration of the image box 21 and the product image information loaded therein according to an embodiment of the present invention. Referring to FIG. 5 , first, the product information collection unit 111 may collect the product image information determined to be suitable for each of the various types of image boxes 21 provided according to an embodiment of the present invention. Subsequently, the promotional page generating unit 112 loads the product image information collected in various forms suitable for each of the plurality of image boxes 21 into the image box 21 according to the configuration of the preset template 20, You can configure the content of the promotion page. For example, the image box 21 located at the top of FIG. 5 is set to correspond to information related to the name of a product among the classified information, so that the product image information collected and stored in relation to the name of the product is automatically It can be stacked, and its shape can be set to be relatively narrow compared to other image boxes 21 .

In addition, in one embodiment, the promotion page generator 112 arbitrarily sets the template 20 and the image box 21 of the promotion page, but the number of products selected by the user and the product information The promotion page can be configured by reflecting whether or not the collection is displayed in the main corner of the shopping mall, registration date and time of each product, priority by product category, size and item of the product, and purchase data for each product analyzed from the shopping mall log.

In one embodiment, the promotion page generating unit 112 may generate a plurality of promotional page samples composed of the templates of different types. For example, the promotion page generation unit 112 automatically sets the configuration of the template 20 and the image box 21 of the promotion page arbitrarily, but each other in order to derive a promotion page capable of generating an optimal promotion effect. A plurality of promotional page samples configured in different shapes may be generated. The plurality of promotional page samples generated in this way may be verified through a transfer test, and when the verification step is completed, a promotional page in a final form may be derived.

In one embodiment, the promotion page generator 112 may set the width, border thickness, color, and margin of the template 20 and the image box 21 based on a user input applied through the user interface.

In one embodiment, the promotion page generation unit 112 may generate a plurality of image box 21 shapes to compose a promotion page. For example, the image box 21 may include a title type image box, a vertical type image box, a horizontal type image box, a text and image combination type box, and the like.

The promotion page provider 113 may provide the generated promotion page to customers of the online shopping mall.

In one embodiment, the promotion page providing unit 113 may randomly select and provide one of the generated plurality of promotional page samples to some of the customers. In this regard, FIG. 6 is a reference diagram for explaining a process of providing a promotional page sample according to an embodiment of the present invention. Referring to FIG. 6 , when a plurality of promotional page samples A, B, and C are generated, the promotional page providing unit 113 randomly distributes the generated promotional page samples to user terminals 10-1 and 10 of each customer. -2, 10-3 ...). For example, the promotion page provision unit 113 may randomly select customers corresponding to 10% of target customers in a shopping mall and transmit a plurality of promotional page samples to the selected customers.

In one embodiment, the promotion page provision unit 113 may deliver and expose the generated promotion page to the customer through a plurality of paths on an online network. In this regard, FIGS. 8 and 9 are reference diagrams for explaining a process of delivering and exposing a promotion page according to an embodiment of the present invention. Referring to FIG. 8 , the user interface may include a promotion page management interface 30 . The product for which the promotion page has been created through the above-described process may be registered and output in the promotion page management interface 30 . Here, the user may add a social network platform or blog address for exposing the registered product to the promotion page management interface 30 so that it is automatically exposed. In addition, referring to FIG. 9 , the promotion page providing unit 113 may provide a promotion page to the customer by delivering an address link (URL) of the promotion page to the customer through a customer address book added by a user input. there is. That is, the promotion page provision unit 113 provides the user terminal 10 with a promotion page management interface 30 for collectively delivering and exposing the generated promotion pages to the customer through a plurality of routes on the online network. can do.

In one embodiment, the promotion page providing unit 113 may store information on a once generated promotion page and provide it to the user terminal 10 through the promotion page management interface 30 . For example, referring to FIG. 8 , information on promotional pages once created can be stored in a listed state through a unique identifier, and the delivery path and exposure path added for each listed promotional page are also intact. can be maintained Therefore, even when the product information of the promotion page is changed, the user can create only the contents of the promotion page and use it as it is without separately setting the delivery route and the exposure route.

In one embodiment, the promotion page providing unit 113 may configure the promotion page delivered and exposed to the customer as a responsive promotion page that interacts according to user input. For example, a user may move to an online shopping mall address where a corresponding product can be purchased by applying a user input to a product image included as content of the responsive promotion page.

The feedback analyzer 114 may collect and analyze feedback information on the promotional page provided to the customer.

In one embodiment, the feedback analyzer 114 may set the shape of the promotion page sample in which the largest amount of feedback information is aggregated among the plurality of promotion page samples provided to the some customers as an optimal promotion page. At this time, if the optimal promotion page is set, the promotion page providing unit 113 may provide the optimal promotion page to the customer by delivering an address link (URL) of the optimal promotion page to the customer. In this regard, FIG. 7 is a reference diagram for explaining a process of providing an optimum promotion page according to an embodiment of the present invention. Referring to FIG. 7 , after the optimum promotion page (sample promotion page B) is set, the promotion effect can be maximized by providing only the optimum promotion page (sample promotion page B) to the customers.

In one embodiment, the feedback analyzer 114 may provide a continuously updated automatic promotion page generation service to users by re-learning feedback information related to promotion pages provided and exposed to customers through machine learning. For example, the feedback analyzer 114 includes feedback information on a plurality of promotional page samples provided to the customer, feedback information on an optimal promotional page provided to the customer, a template 20 constituting the promotional page, and an image box ( 21), it is possible to collect and analyze the feedback information, determine the configuration of the promotion page that shows the highest efficiency, and provide related services to the user. For example, the feedback analyzer 114 collects feedback information such as the customer's staying time for the plurality of promotional page samples provided to the customer and the optimal promotional page, the number of accessed customers, product information for which user input has been approved, and the like. can be analyzed. In this regard, FIG. 10 is a reference diagram illustrating a result of analyzing feedback information according to an embodiment of the present invention.

11 is a flowchart illustrating a method of providing a shopping mall promotion support service according to the present invention. Referring to FIG. 11 , the shopping mall promotion support service providing apparatus according to the present invention may analyze and collect product information for each online shopping mall registered in a user account. Here, the collected product information may include information classified by product name, price, and description, and imaged product information including the classified information may be collected (S510).

The shopping mall promotion support service providing apparatus may automatically generate and provide a promotion page for a product selected by a user based on a user input. At this time, the provided promotional page may be derived by a machine learning process of re-learning by applying feedback information collected according to an embodiment of the present invention (S520).

The generated promotional page can be provided to customers through various routes on an online network, and at this time, the user can easily download the generated promotional page to customers through a promotional page management interface provided according to an embodiment of the present invention. It can be exposed and delivered to (S530).

Feedback information related to promotional pages exposed and delivered to customers through the above processes can be collected and used for machine learning, and accordingly, a service that supports online shopping mall promotions can be provided to users using continuously updated information. Yes (S540).

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the claims below. You will understand that it can be done.

Claims (6)

a product information collection unit that collects product information data sold in the user's online shopping mall;
a promotion page generation unit generating a promotion page for promoting products of the online shopping mall based on the user's input through a user terminal;
a promotion page providing unit capable of providing the generated promotion page to a customer; and
Characterized in that it comprises a; feedback analysis unit for collecting and analyzing the feedback information on the promotional page provided to the customer,
Automated product exhibition creation and management system using shopping mall product data
According to claim 1,
The above product information
Characterized in that it includes one or more of information classified into product name, category, price and description,
Automated product exhibition creation and management system using shopping mall product data
According to claim 2,
The product information collection unit,
Characterized in that for collecting and storing product image information related to each of the classified information,
Automated product exhibition creation and management system using shopping mall product data
According to claim 1,
The promotion page generation unit,
Characterized in that a user interface including a layout of the promotional page and a content editing function is provided to the user terminal.
Automated product exhibition creation and management system using shopping mall product data
According to claim 4,
The user interface,
Characterized in that it includes a template for guiding the stored product image information to a specific location on the promotion page and configuring the contents of the promotion page.
Automated product exhibition creation and management system using shopping mall product data
According to claim 5,
Characterized in that the template includes a plurality of image boxes for loading the stored product image information,
Automated product exhibition creation and management system using shopping mall product data

Images