KR20230056888A - Use Bluetooth Beacon to provide location-based service (lbs) - Google Patents

Abstract

The present invention relates to a method for advertising affiliated stores based on location-based services (LBS) using Bluetooth beacon, and allows the location determination system using Bluetooth beacon (or wireless AP) to check whether a user of a mobile communication terminal has visited an affiliated store. Furthermore, various benefits can be automatically advertised to users who visit an affiliated store, and users can be able to order and/or pay directly from a mobile communication terminal. Based on location determination technology using Bluetooth (BLE) beacon (or wireless AP), the present invention seeks to provide a method by which mobile communication terminal users can confirm when they visit an affiliated store and further perform advertisements, orders, payments, etc. In addition, the present invention seeks to provide a system which can confirm whether a mobile communication terminal user has visited an affiliated store by determining the location of the mobile communication terminal user using a Bluetooth (BLE) beacon (or wireless AP), and furthermore, can provide services such as advertising, ordering, and payment to users of the mobile communication terminal.

Description

Location-based service (LBS) based advertising method using Bluetooth beacon {Use Bluetooth Beacon to provide location-based service (lbs)}

The present invention relates to an affiliated store advertising method using Location-Based Services (LBS),

Specifically, it relates to an affiliated store advertising method using a Bluetooth beacon (or wireless AP).

As the penetration rate of mobile devices represented by smartphones increases significantly, various mobile coupon services are launched.

started to become Download coupons sent from affiliated stores on a mobile terminal such as a smartphone and receive benefits such as discounts.

As a result, various mobile coupon services have emerged to meet the needs of consumers. mobile

This is the reason why location-based service development for coupon service implementation has become active. However, the current position - Ki

The anti-service shows limitations in precise location positioning. For example, when a smartphone user actually visits an advertising affiliated store,

However, there is a limit to smoothly providing coupons/advertising services targeting visitors to affiliated stores.

there is.

In the present invention, based on location positioning technology using a Bluetooth (BLE) beacon (or wireless AP), using a mobile communication terminal

When a person visits an affiliated store, it can be checked, and furthermore, advertising, ordering, payment, etc. can be performed along with it.

We want to provide a way to

In addition, the present invention is to locate the location of a mobile communication terminal user using a Bluetooth (BLE) beacon (or wireless AP)

By this, it is possible to check whether the mobile communication terminal user has visited the affiliated store, and furthermore, the mobile communication terminal

We want to provide a system that can provide services such as advertisements, orders, and payments to users.

According to the present invention, a mobile communication terminal visiting an affiliated store based on a location-based service (LBS) using a Bluetooth beacon

In a system that transmits affiliated store-related information by air, blue that is located in an affiliated store and transmits a one-way beacon signal

tooth beacon; Extracted by searching for the beacon signal and extracting strength information and signal identification information of the searched beacon signal

a mobile communication terminal that transmits beacon signal strength information and beacon signal identification information to a service server; and the mobile communication terminal

A receiving module for receiving beacon signal strength information and beacon signal identification information from the end terminal, the block installed in the affiliated store

A storage module matching identification information of a root beacon with the affiliate store and storing the received beacon signal strength information and

Based on the beacon signal identification information, the location of the mobile communication terminal is determined, and the received beacon signal identification information

and the mobile communication terminal user visits based on the identification information of the Bluetooth beacon stored in the storage module.

Identifying an affiliated store, and the mobile communication terminal based on the positioning information and the beacon signal identification information

A control module that determines whether the machine has entered the visited affiliated store, and information related to the visited affiliated store under the control of the control module

A service server including a transmission module for transmitting information to the mobile communication terminal;

A beam delivery system may be provided.

According to a specific example provided according to the present invention, this through a positioning system using a Bluetooth beacon (or wireless AP)

It is possible to solve the problem of the prior art by enabling the user of the same communication terminal to check whether or not he or she has visited the affiliated store.

there is. Furthermore, when a user visits an affiliated store, not only can it automatically advertise various benefits, but also

D. By allowing users to order and/or pay directly from mobile communication terminals, securing a large number of users and increasing advertising effectiveness

can maximize the

To describe a method for advertising an affiliate store using a Bluetooth beacon according to an embodiment of the present invention with reference to the following drawings.

do.

In an affiliated store advertising method using a Bluetooth beacon according to an embodiment of the present invention, the location of a user of a mobile communication terminal is displayed in blue

It is confirmed through a location positioning system using a two-tooth (BLE) beacon, and accordingly, a mobile communication terminal user

You can check if you have entered the . The mobile communication terminal through a server linked with such positioning information

In addition to providing advertisements to existing users, mobile communication terminal users can proceed with the process of ordering and payment.

let it be In particular, in the prior art, when a mobile communication terminal user visits an affiliated store, whether or not the user actually entered the affiliated store is checked.

There was no valid technical means that could be confirmed, but in this embodiment, location measurement using Bluetooth (BLE) beacon

The above system can solve these technical barriers.

Referring to FIG. 1, a method of advertising an affiliated store using a Bluetooth beacon according to an embodiment of the present invention will be described in detail.

to lock

According to the embodiment shown in the drawing, first, a Bluetooth (BLE) beacon 2 is installed in the affiliated store 1.

called "Merchant"

The term can be understood in the ordinary sense in the art, specifically where a specific contract has been concluded with the server operator,

It can mean a store or store that sells goods or services.

also,

The term "within a merchant" can also be understood in a conventional sense, for example, the sale of goods or services by a merchant

It can mean a space (building or facility) for The Bluetooth beacon (2) is a MAC address (in the Bluetooth beacon), which is identification information.

can transmit data (information) including BD address (address)) and signal strength (RSSI). According to an exemplary embodiment

If so, the above-described identification information of the Bluetooth beacon 2 may be stored in the server 6 in advance.

When the user of the mobile communication terminal 4 equipped with the Bluetooth module or device 3 enters the affiliated store 1, the mobile communication terminal

The Bluetooth module 3 of the machine 4 receives (sensing or confirms) the data (or identification information) transmitted from the Bluetooth beacon 2.

can On the other hand, in the present specification, the expression "in the affiliated store" refers to the space of the affiliated store 1 in light of the essence of the specific example.

Depending on the size (for example, when the size of the space of the affiliate store 1 is relatively small), the mobile communication terminal 4 user

It can be understood as including a case where the point (1) does not physically completely enter the inside and is located in a short distance thereof.

And, it can also receive the data transmitted from the Bluetooth beacon (2).

Specifically, the Bluetooth module 3 provided in the mobile communication terminal 4 periodically performs a search, and then, a Bluetooth beacon

When the data (identification information) transmitted from (2) is searched, the search result for the Bluetooth beacon (2) is transmitted to the server (6).

all.

The server 6 may identify each affiliated store 1 based on the transmitted search result. In the server 6, various types of merchants 1

This is because information can be stored in advance. That is, by receiving the search result from the mobile communication terminal 4, the server 6

Thus, it is possible to check whether the mobile communication terminal 4 has entered the affiliated store 1.

The server 6 allows the mobile communication terminal 4 to enter the affiliated store 1, and the server 6 transmits affiliated store related information to the mobile communication terminal 4

can do. The affiliated store-related information includes, for example, affiliated store product information, affiliated store menu information, and affiliated store product discounts.

personal information, advertisements of affiliated stores, and the like, and may include at least one of them.

That is, the affiliate store advertising method using a Bluetooth beacon according to an embodiment results in the server 6 using the Bluetooth beacon 2

using the mobile communication terminal 4 to determine the exact location of the user, and furthermore, the server 6 is a Bluetooth beacon

Using the various information of (2) and the location information of the mobile communication terminal 4, the user of the mobile communication terminal 4 enters the affiliated store 1

After confirming entry, it is possible to transmit advertisements related to various affiliated stores to the mobile communication terminal 4 .

On the other hand, according to an exemplary embodiment, the user of the mobile communication terminal 4 receives information related to the affiliated store 1 received from the server 6.

Through information (eg, discount information, menus, etc.), search and select menus related to products or services provided by the affiliated store (1)

You can pick up and order. At this time, the mobile communication terminal 4 generates order information for products or services of the affiliated store 1.

data can be transmitted to the server 6 or the POS terminal 5. If you are skilled in the art, depending on the sales product or service of the affiliated store (1)

The menu form can be formed in various ways, and can also be ordered through a method known in the art (eg, an application).

It will be easy to recognize that it is possible. The server 6 applies the order information received from the mobile communication terminal 4

It can be transmitted to the POS terminal 5 located in the blind spot 1, and the affiliated store owner (or the affiliated store's employee) from the server 6

According to the transmitted order information, the ordered product or service may be provided to the user of the mobile communication terminal 4 .

It is obvious that the form of provision of these products or services can be variously modified according to the affiliated store (1).

According to one specific example, the user of the mobile communication terminal 4, for example, after receiving the corresponding product or service (or

Before receiving the ball), mobile payment can be made through the mobile communication terminal 4. At this time, if you are skilled in the art, the mobile communication terminal

It will be readily appreciated that terminal 4 may transmit the mobile payment information to server 6 or POS terminal 5 .

And the server 6 may transmit the mobile payment information to the POS terminal 5 located in the affiliated store 1 . i.e. affiliation

From the point of view of the store, the mobile communication terminal 4 user's mobile payment information is received through the server 6.

The user of the communication terminal 4 does not need to proceed with a separate payment procedure. The mobile payment can be made in various ways

It can be, and is not limited to a specific method. For example, mobile communication terminal 4 user's mobile payment information

may be notified to the affiliated store through the server.

On the other hand, according to an alternative embodiment of the present invention, the affiliate store advertising method is performed using a wireless AP instead of a Bluetooth beacon.

can (WiFi wireless AP). That is, the search result for the data (identification information) received by the mobile communication terminal from the wireless AP

to the server, and the server checks whether the mobile communication terminal has entered the affiliated store based on the search result

It is possible, and various advertisements of affiliated stores can be transmitted to the mobile communication terminal. The above-mentioned method is the above-mentioned Bluetooth

Since it may proceed in the same way as the method using the S beacon, a detailed description thereof will be omitted.

Claims (1)

Based on location-based service (LBS) using Bluetooth beacon that transmits beacon signals at regular intervals,
In a system for advertising a plurality of affiliated stores with a mobile communication terminal,
A Bluetooth beacon located in an affiliated store and transmitting a one-way beacon signal;
The beacon signal is searched, signal identification information of the searched beacon signal is extracted, and the extracted beacon signal identification information is stored.
Mobile communication terminal transmitting to the service server; and
A receiving module for receiving beacon signal identification information from the mobile communication terminal, the Bluetooth installed in the affiliated store
A storage module for matching and storing the identification information of the beacon with the affiliated store, based on the received beacon signal identification information
Positioning the location of the mobile communication terminal, and the received beacon signal identification information and the stored information in the storage module
Based on the identification information of the Bluetooth beacon, the affiliate store visited by the user of the mobile communication terminal is identified,
A control module that determines whether the new terminal enters the visited affiliated store, and the affiliated store visited under the control of the control module
A service server including a transmission module for transmitting related information to the mobile communication terminal;
When a mobile order is placed in the mobile communication terminal, information about the product or service of the merchant from the mobile communication terminal
The service server receives order information, and the order information made by the mobile communication terminal is located in the visited affiliated store.
It is sent to the molester POS terminal,
When mobile payment is made in the mobile communication terminal, information about the product or service of the merchant from the mobile communication terminal
The service server receives mobile payment information, and the mobile payment information made by the mobile communication terminal is
It is transmitted to the POS terminal located in the affiliated store,
The affiliated store-related information includes at least one of affiliated store menu information, affiliated store product discount information, and affiliated store advertisements.
An information delivery system comprising: