KR20230034509A - Advertising revenue distribution system and method of collaborative video content on video sharing websites - Google Patents

Abstract

Disclosed are a system and method for distributing advertising revenue generated from collaborative content on a video-sharing website which translates or dubs an original video being shared on the specific video-sharing website into other languages, or transmits a translated and dubbed file and allows a video website operator to distribute the advertising revenue generated when a collaborative video edited by using the original video is shared with other users at a preset ratio to an original creator and collaborator of the video. The system for distributing the advertising revenue generated from the collaborative content on the video-sharing website comprises: a web server (100) providing a menu screen for requesting collaboration, publicly posting, and entering into a collaboration agreement for the collaborative content reflecting different languages for any original video stored on the video-sharing website and uploading the collaborative content produced by a random collaborator reflecting other languages according to the public posting and collaboration agreement; a backend server (200) processing the original video or a video reflecting the collaborative content to be played when the users request playback of the original video or the collaborative content on the menu screen; and an advertising revenue settlement server (400) distributing the generated advertising revenue to the original creator and collaborators of the original video at a rate determined at the time of the collaboration contract when advertising revenue conditions according to the playback of the video in which the collaborative content is reflected are met when at least one advertisement is selectively attached to at least one specific location of the video in which the collaborative content is reflected.

Description

Advertising revenue distribution system and method of collaborative video content on video sharing websites}

The present invention relates to a system and method for distributing advertising revenue generated by collaborative content on a video sharing website, and more particularly, to a method for translating, dubbing, or translating and dubbing an original video being shared on a specific video sharing website into another language. Advertising generated by collaborative content on a video sharing website that can distribute the advertising revenue generated when a file or edited video is uploaded and shared with other users in a preset ratio to the creator and collaborator of the video It relates to a revenue sharing system and method.

A video sharing website such as YouTube is a representative content hosting website where users can freely upload or view videos, and is the world's largest video platform.

Since videos uploaded to such a global video platform are video contents edited in various languages in various countries around the world, when a certain viewer watches a specific video, the language displayed in the subtitle of the video can be set to display the registered subtitles. And, if there is no registered subtitle, it can be automatically created by voice recognition using the built-in translation algorithm.

However, although the accuracy of subtitles automatically generated by the translation algorithm is generally high for English, the accuracy is not high for languages other than the United States and the United Kingdom, which can sometimes be rather disturbing when watching a video.

Meanwhile, Korean Registered Patent Publication No. 10-1317409 (October 04, 2013) allows multiple users to share media resource information and the author's authoring intention by using metadata when collaboratively authoring, Recommended media can be provided based on metadata and user input words, and through this, users can share resource information and authoring intentions of other users' media information, enabling more efficient collaborative authoring. An authoring system and method are disclosed.

However, although this first prior art can efficiently perform web-based collaborative work, it does not take into account the post-work process or future distribution of profits.

In addition, in Korean Registered Patent Publication No. 10-2226765 (March 05, 2021), a translation service provider (platform) recruits a number of translation applicants and proceeds with a translation project to one or more translators. A system and method for providing a video subtitle translation service that can induce translation requests by allowing general viewers to pay a certain amount of money and allowing translation applicants to watch for free, but at a lower viewing cost than general viewers. is initiated

However, this second prior art can also efficiently perform web-based translation work, but the post-work process or future distribution of profits is not considered.

That is, in the first and second prior arts, development or translation of a specific project can be simultaneously performed by a number of developers or translators on a web basis, and costs are incurred according to a contract between the developer and translator of the project. This payout is a skill.

Republic of Korea Patent Registration No. 10-1317409 (October 04, 2013) Republic of Korea Patent Registration No. 10-2226765 (March 05, 2021)

https://www.youtube.com/

The present invention has been devised to solve the problems of the prior art, and an object of the present invention is to transmit an original video being shared on a specific video sharing website into another language, dubbed, or translated and dubbed, and transmitted to the video web site. Collaborative content on a video sharing website that can distribute advertising revenue generated when a site operator shares a collaborative video edited using the original video with other users at a pre-set ratio to the video's original creator and collaborators. It is to provide a system and method for distributing advertising revenue generated due to.

Another object of the present invention is advertising revenue generated when an original video being shared on a specific video sharing website is translated into another language, dubbed, or translated and dubbed video is directly uploaded to the corresponding video sharing website and shared with other users. It is to provide a system and method for distributing advertising revenue generated by collaborative content on a video sharing website capable of distributing to the original creator and collaborators of the corresponding video at a preset ratio.

The system for distributing advertising revenue generated by collaborative content on a video sharing website according to the present invention allows any user (uploader) to upload any video and watch any video among a large number of uploaded videos. In a video sharing website, a menu screen is provided for a collaboration request, public posting, and collaboration agreement of collaboration content reflecting a different language for any original video stored on the video sharing website, and the public posting and collaboration agreement a web server 100 for uploading collaboration content created by an arbitrary collaborator by reflecting a different language; a backend server (200) for processing so that the original video or a video reflecting the collaborative contents is reproduced when an arbitrary user requests playback of the original video or the collaborative contents on the menu screen; When at least one advertisement is selectively attached to at least one specific location of a video in which the collaborative content is reflected, and the advertising revenue condition according to playback of the video in which the collaborative content is reflected is met, the generated advertising revenue is transferred to the collaboration agreement. It is characterized in that it includes an advertising revenue settlement server 400 that distributes the original video to the original video creator and collaborators respectively at a determined ratio.

In addition, in the method of distributing advertising revenue generated by collaborative content in a video sharing website according to the present invention, any user (uploader) can upload any video and watch any video among a plurality of uploaded videos. In a video-sharing website, the web server 100 of the video-sharing website provides a menu screen for requesting collaboration and signing a collaboration agreement for collaboration contents in which different languages are reflected for any original video stored on the video-sharing website. and uploading collaboration contents in which different languages are reflected according to the collaboration agreement; When an arbitrary user requests playback of the original video or the collaboration content on the menu screen in the Backend Server 200 of the video sharing website, the original video or the video reflecting the collaboration content is played. step; When at least one advertisement is selectively attached to at least one specific location of a video in which the collaborative contents are reflected in the advertisement revenue settlement server 400 of the video sharing website, advertisement revenue according to reproduction of the video in which the collaborative contents are reflected. and distributing advertising revenue generated by reproduction of the video reflecting the collaborative content to the originator of the original video and the collaborator, respectively, at a ratio determined at the time of the collaboration contract, if the condition is met.

According to the system and method for distributing advertising revenue generated by collaborative content on a video sharing website according to the present invention, the original video being shared on a specific video sharing website is translated into another language, dubbed, or translated and dubbed files. In addition, the video website operator can distribute the advertising revenue generated when sharing a collaborative video edited using the original video with other users to the video's original creator and collaborators in a preset ratio. The original video being shared on a specific video sharing website is translated into another language, dubbed, or translated and dubbed into another language and uploaded directly to the video sharing website and shared with other users. As it can be distributed to collaborators in a preset ratio, it is possible not only to secure video content in various languages for videos on video sharing websites, but also to distribute the resulting advertising revenue between the original video creator and collaborators. There is an effect.

1 is a block diagram showing the overall configuration of a system for distributing advertising revenue generated by collaborative content in a video sharing website according to a preferred embodiment of the present invention;
2 to 10 are main screens for explaining a procedure for distributing advertising revenue of collaborative video contents in the advertising revenue distribution system generated by collaborative contents in a video sharing website according to a preferred embodiment of the present invention;
11 is a control flow chart showing a procedure for distributing advertising revenue of collaborative content in a video sharing website according to a preferred embodiment of the present invention.

1 is a block diagram showing the overall configuration of a system for distributing advertising revenue generated by collaborative content in a video sharing website according to a preferred embodiment of the present invention.

Referring to FIG. 1, in a video sharing website according to a preferred embodiment of the present invention, a system for distributing advertising revenue generated by collaborative content allows a user (uploader) to upload a video and a number of uploaded videos. In a video sharing website where you can watch any video, a menu screen is provided for collaboration request, public posting, and collaboration contract of collaboration content reflecting other languages for any original video stored on the video sharing website, a web server 100 for uploading collaborative content produced by an arbitrary collaborator reflecting a different language according to a public posting and collaboration agreement; When an arbitrary user requests playback of original video or collaboration content on the menu screen, a backend server (Backend Server) 200 that processes the video reflecting the original video or collaboration content to be played; When at least one advertisement is selectively attached to at least one specific location of a video that reflects collaborative content, and if the advertising revenue condition for playing a video that reflects collaborative content is met, the generated advertising revenue is converted to the ratio determined at the time of the collaboration agreement. It consists of an advertising revenue settlement server 400 that distributes to the original video creator and collaborators respectively.

Here, it is preferable to operate the web server 100 and the backend server 200 separately according to the capacity of the entire video sharing website, but if the total service capacity is not large, the web server 100 ) can be implemented using one.

In addition, at the top of the main screen of the web server 100 of the video sharing website, as shown in FIG. 5, a content upload button (camera shape) for uploading files or videos, and a list of content uploaded from the account you are subscribing to are displayed. It consists of a button (bell shape) for checking, and a search button (look-up shape) for searching content by keyword, and on the left side of the main screen of the web server 100, a list of original videos uploaded by the person is displayed. , Collaboration list (marketplace) showing a list of original videos that are subject to collaborative content reflected in other languages, task list showing a list of collaborative content that collaborators are currently working on, copyright protection showing copyright infringement status, monetization of original authors or collaborators, users It consists of custom settings to set up different conditions.

Here, the collaboration content may be selected from subtitle files in which the original video is written or translated in another language, subtitles translated in another language for the original video, or video to which voice dubbing in another language is applied.

Meanwhile, the operator of the video sharing website may selectively attach at least one or more advertisements to at least one or more specific locations of each collaborative video stored in the backend server 200. For example, the location before playback of the collaborative video, At least one of a position in the middle of reproduction of the collaboration video and a position after reproduction of the collaboration video may be attached.

At this time, the types of advertisements attached to the collaboration video include an in-video overlay advertisement that appears in the middle of the collaboration video, a true view in-stream advertisement that can be viewed and skipped during the set time of the collaboration video, and a user may be selected from standard non-skippable in-stream advertisements.

On the other hand, the advertising revenue settlement server 300 determines the case where the number of views exceeds a preset number of views for a preset period for each collaborative video as an advertising revenue condition. Counting and managing the number of views of collaborative videos, granting channel or creator ratings to creators of each collaborative video according to the number of confirmed views, and differentially applying distribution ratios to generate more revenue according to creator ratings .

Hereinafter, a procedure for distributing advertising revenue from collaborative contents of a video sharing website according to the present invention will be described with reference to the accompanying drawings.

(S10) Author/collaborator account registration

Users of each user terminal (U001 to U00n) must register an account on the video sharing website or a website linked thereto in order to upload a specific file or video to the corresponding video sharing website.

In a preferred embodiment of the present invention, as shown in FIG. 2, an account including a user ID and password is created, and the user ID and password are entered on the main screen of the web server 100 to log in, and the content creator or Register content collaborators. At this time, each user must have a different account for each content originator and content collaborator.

(S20) Electronic contract preparation

Subsequently, each user prepares a content original author contract or a content collaborator contract in the capacity of either a content original author or a content collaborator, and transmits it to the web server 100 .

For example, each user selects one of a content author registration button and a content collaborator registration button on the account selection screen shown in FIG. 2 . At this time, when each user presses the content author registration button, the web server 100 displays the content author contract as shown in FIG. 3 on the corresponding user terminal, and when the content collaborator registration button is pressed, the web server 100 The content collaborator contract as shown in FIG. 4 is displayed on the corresponding user terminal, and the content original author contract and the content collaborator contract have a distribution ratio for advertising revenue according to playback of a video in which collaborative content is reflected (for example, 50: 50) is specified.

Next, the user accesses the advertising revenue settlement server 400 and links it to the account created by the user. At this time, when the web server 100 and the advertising revenue settlement server 400 execute a request for linking an account created by a specific user, the advertising revenue satisfaction condition (eg, View counting) and monetization from it may become possible.

(S30) Collaborative Content Collaboration Request and Public Posting

When each original video producer presses the 'My Status' button on the main screen of the web server 100, as shown in FIG. 5, the title, account name, and site platform name of the video uploaded by them to the video sharing site can check

At this time, when each original video producer presses the 'collaboration list' button on the main screen of the web server 100, as shown in FIG. 6, the video title, account name, currently used language, subtitles, dubbing, subtitles/ You can check collaboration suggestions such as dubbing, matching status, and a collaboration request button.

Accordingly, when each original video producer presses the 'collaboration request' button on the collaboration list screen of the web server 100 shown in FIG. 6, the web server 100 displays the A collaboration request form for selecting a range and target language is displayed, and each original author creates a collaboration request form and uploads it to the web server 100 to publicly post the original video to be collaborated on the 'collaboration list' of the video sharing site. can

(S40) Proposal for collaborative content collaboration

On the other hand, each content collaborator checks the title of the video shown in FIG. 6, account name, currently used language, subtitles, dubbing, collaboration proposals such as subtitles/dubbing, matching status, collaboration proposal button, and for a specific video Watch the Collaboration Proposal.

At this time, as shown in FIG. 8, the web server 100 displays the collaboration proposal content, work content (language), and work period on the user terminal of the corresponding collaborator, and the collaborator inputs the necessary information and clicks the 'Next' button. Upload the collaboration proposal to the web server 100 by pressing .

Accordingly, the web server 100 manages the content list being collaborated for each content collaborator, and when the corresponding content collaborator presses the task list button of the web server 100, the sorted task list is displayed as shown in FIG. 9. It is displayed on the user terminal of the content collaborator.

(S50) Production and upload of collaborative contents

A collaborator who has registered his or her account can use his/her terminal (PC, laptop, tablet, mobile phone, etc.) to obtain a subtitle file or original video in which the original collaboration video, in which a different language is reflected, is written or translated in another language for a specific original video. Subtitles translated into other languages or videos with voice dubbing in other languages may be selected.

A content collaborator who has created collaborative content accesses the main screen of the web server 100 using his/her user terminal, selects the video upload button (camera shape) on the main screen of the web server 100, and uploads the content. When the video import screen appears, when a collaboration video file to be uploaded is selected, the web server 100 uploads the file. When the upload of the collaboration video is completed, the user inputs 'detail information' including the title and description of the collaboration video. At this time, the 'detail information' may include the information of the original video. Then, if there is a thumbnail made in advance, the user can replace the image in the 'preview image' item.

On the other hand, when each content collaborator uploads a translation file for the subtitle of the original video, a dialogue dubbing file for the subtitle of the original video, or a file obtained by translating and dubbing the subtitle of the original video, each content collaborator uploads the collaboration content to the web server (100 The operator of ) may edit the collaborative content uploaded to the corresponding original video file to produce a playable collaborative video and store it in the backup server 200 .

(S60) Encoding of collaborative video

The web server 100 converts the collaboration video uploaded by each content collaborator into a certain standard, stores it in the backend server 200, and provides the encoded collaboration video when playback is requested. The reason is that if the original collaborative video is uploaded to the backend server 200 as it is, the network cost increases exponentially, so the collaborative video (or original video) is unconditionally re-encoded to suit streaming. At this time, of course, due to the nature of the lossy compression format, the image quality is unconditionally lower than that of the original, but encoding (VP9) is performed to save cost by reducing bandwidth.

(S70) Playback of collaboration video

At this time, the web server 100 may display the replaced thumbnail on the main screen, and may recommend the uploaded collaborative video individually according to a preset recommendation algorithm. At this time, when an arbitrary user selects a thumbnail of a corresponding collaboration video displayed on the main screen of the web server 100, the web server 100 may retrieve the corresponding collaboration video from the backend server 200 and deliver it to a specific user terminal. .

For example, when a user watches a specific collaborative video on a video sharing website, if there is a video cached in advance by GGC of the corresponding communication company, the video is streamed directly from the communication company's GGC instead of the backend server 200 of the video sharing website. can receive

(S80) Ad attached to collaboration video

Meanwhile, the operator of the video sharing website may selectively attach at least one advertisement to at least one specific location of each collaborative video stored in the backend server 200 .

For example, one or more advertisements may be attached to at least one of a location before playback of the collaborative video, a location in the middle of playback of the collaboration video, and a location after playback of the collaboration video. At this time, the types of advertisements attached to the collaboration video include an in-video overlay advertisement that appears in the middle of the collaboration video, a true view in-stream advertisement that can be viewed and skipped during the set time of the collaboration video, and a user may be selected from standard non-skippable in-stream advertisements. For example, an overlay advertisement is an advertisement that pops up at the bottom when viewing a video, and the name can be changed in an in-video overlay. Display ads are ads that appear on the right side of a video page. Skippable video ads can only be changed in name, and since the window is narrow to display overlay ads, they are mainly used in the mobile version. Non-skippable video ads and long non-skippable video ads can be renamed, the +15 second limit is removed, and they can be implemented in various ways from 5 seconds to 30 seconds. The upper limit jumped over a few minutes, but now long video ads are limited to up to 30 seconds, and the video bounce rate and the number of dislikes for ad videos can be high. A bumper ad is a short, non-skippable ad format of up to 7 seconds, and you have to watch it to watch the video. Bumper ads are also a type of non-skippable video ad, so the video bounce rate and the number of dislikes for the ad video can be high. Sponsor cards appear briefly at the top right of the screen as related advertisements. In double/triple or quadruple ads, another ad pops up as soon as one ad ends. In order to motivate video content producers, such advertisements provide a system in which the web server 100 and the advertisement revenue calculation server 400 can interlock with each other to generate revenue based on the number of hits.

(S90) Settlement and distribution of advertising revenue

On the other hand, if the advertising revenue settlement server 300 satisfies the advertising revenue condition according to the reproduction of the video in which the collaborative content is reflected, the generated advertising revenue can be distributed to the original video creator and the collaborator, respectively, in a ratio determined at the time of the collaboration contract. .

In an embodiment of the present invention, the advertising revenue settlement server 300 counts the number of views of each collaboration video stored in the backend server 200 for a preset period of time, and if the counted number of views exceeds the preset number of times, the advertising revenue condition is met. judge by doing

In addition to this, the advertising revenue settlement server 300 assigns a creator level to improve the revenue distribution ratio to the creator of each collaboration video according to the number of views of each collaboration video, and distributes more revenue according to the creator level. Proportions can be applied differentially.

For example, if the advertising revenue settlement server 400 determines that the total viewing time of a channel for a specific collaboration video has reached 4,000 hours and the number of subscribers exceeds 1,000 over the past 12 months, the option to create revenue in account management has occurred. judge it to be Accordingly, the advertising revenue settlement server 400 may distribute the advertising revenue at a preset advertising revenue distribution ratio (eg, original video producer: collaboration video producer = 50:50).

(S100) Check advertising revenue

On the other hand, when the content creator or content collaborator presses the monetization button on the main screen of the web server 100, as shown in FIG. 10, the title, account name, collaboration language, collaboration You can check the type, number of subscribers and expected revenue.

Although the present invention has been described in detail only with respect to the specific examples described above, it is obvious to those skilled in the art that various variations and modifications are possible within the scope of the technical idea of the present invention, and that such variations and modifications fall within the scope of the appended claims.

100: web server
200: backend server
300: Ad revenue settlement server

Claims (6)

In a video sharing website where an arbitrary user (uploader) can upload an arbitrary video and watch an arbitrary video among a plurality of uploaded videos,
A web server that provides a menu screen for requesting collaboration and signing a collaboration agreement for collaboration content reflecting other languages for any original video stored on the video sharing website, and uploads collaboration content reflecting other languages according to the collaboration agreement ( 100) and;
Provides a menu screen for collaboration request, public posting, and collaboration agreement of collaboration content reflecting other languages for any original video stored on the video sharing website, and according to the public posting and collaboration agreement, any collaborator can use a different language A web server 100 for uploading collaborative content produced by reflecting the;
a backend server (200) for processing so that the original video or a video reflecting the collaborative contents is reproduced when an arbitrary user requests playback of the original video or the collaborative contents on the menu screen;
When at least one advertisement is selectively attached to at least one specific location of a video in which the collaborative content is reflected, and the advertising revenue condition according to playback of the video in which the collaborative content is reflected is met, the generated advertising revenue is transferred to the collaboration agreement. Advertising revenue distribution system generated by collaborative content in a video sharing website, characterized in that it comprises an advertising revenue settlement server 400 for distributing to the original video creator and collaborators respectively at a determined ratio.
According to claim 1,
The collaborative content,
Advertising revenue of collaborative content of a video sharing website, characterized in that the original video is a subtitle file written or translated in another language, or a video with subtitles translated in another language or voice dubbing in another language applied to the original video distribution system.
According to claim 1,
The video sharing website, characterized in that the advertisement is attached to at least one of a position before reproduction of the video in which the collaborative content is reflected, a position in the middle of reproduction of the video in which the collaborative content is reflected, and a position after reproduction of the video in which the collaborative content is reflected. Ad revenue distribution system of collaborative content.
According to claim 1,
The advertising revenue condition is,
Advertising revenue distribution system of collaborative content of a video sharing website, characterized in that for each collaborative video exceeds a preset number of hits during a preset period.
In a video sharing website where an arbitrary user (uploader) can upload an arbitrary video and watch an arbitrary video among a plurality of uploaded videos,
The web server 100 of the video-sharing website provides a menu screen for requesting collaboration and signing a collaboration agreement for collaboration content reflecting a different language for any original video stored on the video-sharing website, and according to the collaboration agreement Uploading collaborative content in which other languages are reflected;
When an arbitrary user requests playback of the original video or the collaboration content on the menu screen in the Backend Server 200 of the video sharing website, the original video or the video reflecting the collaboration content is played. step;
When at least one advertisement is selectively attached to at least one specific location of a video in which the collaborative contents are reflected in the advertisement revenue settlement server 400 of the video sharing website, advertisement revenue according to reproduction of the video in which the collaborative contents are reflected. and distributing advertising revenue generated by reproduction of the video reflecting the collaborative content to the originator of the original video and the collaborator, respectively, at a rate determined at the time of the collaboration contract, if the conditions are met. How to distribute advertising revenue generated by collaborative content on the site.
According to claim 5,
The collaborative content,
Advertising revenue of collaborative content of a video sharing website, characterized in that the original video is a subtitle file written or translated in another language, or a video with subtitles translated in another language or voice dubbing in another language applied to the original video distribution method.

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