KR20230018779A - Server of distributing nft including data collected by electronic device and method implementing thereof - Google Patents

Abstract

The present invention relates to a technology for a server and method for distributing NFTs containing information collected by an electronic device. A marketing platform server according to one embodiment of the present invention allocates a portion of the coins paid by the online store of a winning bidder who wishes to purchase the NFT by announcing a header of the NFT including information of a target customer to be provided with marketing information to the target customer of the marketing or to an electronic wallet of an NFT server which generated the NFT.

Description

Server and method for distributing NFTs containing information collected by electronic devices

The present invention relates to a server and method for distributing NFTs including information collected by an electronic device.

Electronic products used at home, that is, electronic devices are devices closely related to the real life of users. In particular, as various computing and communication functions are implemented in home appliances with the recent emergence of the Internet of Things, there has been a technological development to collect various information in the home using these functions. In addition, with the development of these technologies, recent electronic devices are generating a variety of information.

In addition, along with the aforementioned technological developments, there have also been technological developments that support economic activities, social activities, and currency transactions in various online/virtual worlds such as blockchain and metabus.

Accordingly, in this specification, a method of distributing and utilizing information calculated by an electronic device on the Internet using an electronic device, a block chain, and a metaverse is examined.

This specification is intended to solve the above-mentioned problems, and provides a device and method for generating NFT (Non-Fungible Token) virtual assets of users' high value-added information measured by home appliance sensors, selling them to marketing consumers, and receiving compensation as virtual assets. want to implement

In addition, the present specification intends to implement a device and method using a blockchain network so that marketing consumers can reliably distribute NFTs.

In addition, the present specification is intended to enable information that can be used as marketing information to be distributed in various ways, and to implement a device and method that can resell this information.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention not mentioned above can be understood by the following description.

The marketing platform server according to an embodiment of the present invention announces the headline of the NFT including target customer information to be provided with marketing information, and transfers some of the coins paid by the online store of the successful bidder who wants to purchase the NFT to the target customer or NFT of marketing. is assigned to the created NFT server's electronic wallet.

When the NFT server according to an embodiment of the present invention receives a settlement block including a public key of the online store and a coin, it decrypts the settlement block with its own private key, obtains a coin, and uses the public key of the online store to obtain the NFT. Some or all of the content is encrypted to create an NFT block.

In the method of providing information using NFT according to an embodiment of the present invention, the marketing platform server announces the title of the NFT including target customer information to be provided with marketing information, and the NFT from a first online store that wants to purchase the NFT. Receiving a message requesting allocation of

A method for providing information using NFT according to an embodiment of the present invention is a payment block encrypted by the public key of the marketing platform server after the marketing platform server transmits the public key of the marketing platform server to the first online store. and receiving identification information of and confirming a coin included in the payment block and a public key of the first online store.

In the method of providing information using NFT according to an embodiment of the present invention, the marketing platform server encrypts some of the public key and coin of the first online store with the public key of the NFT server, generates a settlement block, and settles the settlement to the NFT server. and transmitting block identification information.

In the method of providing information using NFT according to an embodiment of the present invention, the NFT server decrypts the settlement block with its own private key, obtains the coin included in the settlement block, and uses the public key of the first online store Encrypting some or all of the contents of the NFT to generate an NFT block and transmitting identification information of the NFT block to a first online store.

NFT according to an embodiment of the present invention is created using high value-added data and is transmitted on a blockchain.

When the embodiments of the present invention are applied, information generated by electronic devices such as home appliances and electronic products disposed in a space is distributed as NFT to provide marketing information suitable for users.

In addition, when the embodiments of the present invention are applied, high value-added data necessary for providing marketing information is created as a virtual asset to be traded, so that a large number of consumers who need this data purchase the virtual asset and pay for it. to be able to provide

In addition, when the embodiments of the present invention are applied, information that can be used as marketing information can be distributed in various ways, and this information can be resold.

The effects of the present invention are not limited to the above-mentioned effects, and various effects of the present invention can be easily derived from the configuration of the present invention.

1 is a diagram showing information creation, exchange, and transaction processes according to an embodiment of the present invention.
Figure 2 is a diagram showing a process of generating and trading NFTs and providing marketing information and confirming the results according to an embodiment of the present invention.
3 is a diagram showing a process of analyzing and calculating information about infants according to an embodiment of the present invention.
4 and 5 are diagrams showing a process of generating and selling NFTs according to an embodiment of the present invention.
6 is a diagram showing a process in which an online store acquired an NFT according to an embodiment of the present invention provides it again for use by a third party.
7 is a diagram showing a sales process of NFTs according to an embodiment of the present invention.
8 is a diagram showing the configuration of an NFT server according to an embodiment of the present invention.
9 is a diagram showing the configuration of a marketing platform server according to an embodiment of the present invention.
10 is a diagram showing an NFT configuration according to an embodiment of the present invention.

In order to clearly describe the embodiments of the present invention, reference may be made to the drawings, parts irrelevant to the description are omitted, and the same reference numerals are assigned to the same or similar components throughout the specification.

When an element is described as being “connected,” “coupled to,” or “connected” to another element, that element is or may be directly connected to that other element, but intervenes between each element. It will be understood that may be "interposed", or each component may be "connected", "coupled" or "connected" through other components.

1 is a diagram showing information creation, exchange, and transaction processes according to an embodiment of the present invention.

The electronic device 100 is a device including electronic products, home appliances, and the like. The electronic device 100 transmits variously measured or self-calculated data to the artificial intelligence analysis server 200 using a sensor or the like. Unsensed information, for example, information directly input by the user, information accumulated and stored according to the use of the electronic device 100 by the user, or personal information previously set by the user may also be transmitted in S1. . Hereinafter, information including raw data sensed by a sensor, information input by a user in a device, or information of a user identified through a device is referred to as information generated by device side. , which is transmitted in process S1.

The AI Analysis Server 200 collects device-side generated information provided by the electronic device 100 and analyzes the collected information to analyze the characteristics or cycles of users, for example, customers or members of the household. Creates high value-added analysis data (high value-added data) such as customary habits, life patterns, and necessary products (S2).

The artificial intelligence analysis server 200 uses the device-side generated information to provide high value-added data including biological information of members living in the space where the electronic device is installed, details of using the electronic device, and service information provided or scheduled to be provided to the member. can create In this case, the biological information may include any one or more of age, gender, weight, height, walking habit, and voice of the member.

In addition, the device-side generated information includes information generated by the electronic device for items that are put into or taken out of the electronic device by a member who controls the electronic device, time information corresponding to input/output, and repeated input/output of the item. It can be any one or more of the information about.

High value-added analysis data (or abbreviated high value-added data) refers to data obtained by analyzing life patterns and consumption habits of users who own the electronic devices 100 . In the analysis process, the artificial intelligence analysis server 200 may store device-side generated information transmitted by a plurality of electronic devices 100 as big data and use it as an analysis tool.

The artificial intelligence analysis server 200 transmits the generated high value-added analysis data to the NFT server (Non-Fungible Token Server) 300 (S3). The NFT server 300 generates an NFT based on the analysis data and generates an electronic wallet necessary to distribute it on the Internet (S4). Alternatively, the NFT server 300 may use an electronic wallet previously created in advance. And the NFT server 300 transmits all or part of the NFT to the marketing platform server 500 (S5). In one embodiment, the contents of the header part (ie, the title part) of the NFT may be transmitted to the marketing platform server 500. This is the process of making NFTs available for circulation.

The marketing platform server 500 may sell NFTs to other online stores, and may also promote NFTs in the process (S6). As an embodiment of the trading process, the marketing platform server 500 receives bids from multiple online stores 700a to 700b after performing an NFT auction bid announcement (S7a, S7b).

As an embodiment of S7a and S7b, the online stores include a process of transmitting coins including the e-wallet address for refund to the e-wallet address (public key) of the marketing platform server. Here, coin means a virtual asset and can be implemented in various ways.

The highest bid is notified to the online store 2 (700b) selected according to a predetermined bidding process among them (S8). Thereafter, the online store 2 (700b) transmits the electronic wallet address and the coin for paying the NFT winning bid price to the marketing platform server (500) (S9).

The marketing platform server 500 transmits some of the coins transmitted by the online store 2 (700b) to the NFT server 300 (in one embodiment, to the electronic wallet of the NFT server) (S10), and the NFT server 300 transmits some or all of the coins received in S10 to the artificial intelligence analysis server 200 (S11). And the artificial intelligence analysis server 200 pays some or all of the coins received in S11 to the electronic wallet of the recipient who owns the electronic device 100 (S12).

In the above process, NFTs may be included in blocks combined with a blockchain network for stable distribution of NFTs. Encryption and decryption of the block can be performed based on the public key and private key assigned to the device or party having access to the NFT included in the block. And access to the corresponding block can be achieved by transmitting and receiving identification information about the corresponding block, for example, the address of the block.

Another embodiment of steps S6 to S12 will be described.

When the marketing platform server 500 requests an NFT from the NFT server 300 along with its electronic wallet address, the NFT server 300 sends the list of high value-added information, data encrypted into blocks, and the NFT to blockchain authentication nodes. send to When each blockchain authentication node verifies that the corresponding block is an original, the marketing platform server 500 may receive corresponding block information. NFTs may include metaverse data, source code, or high value-added data necessary to provide marketing information.

The marketing platform server 500 presents the information (for example, a woman in her mid-40s) and the lowest bid price recorded in the header of the received NFT specification. In addition, when a bid amount is prepared and applied in a plurality of online stores, the marketing platform server 500 bids the corresponding NFT to the online store that presented the highest amount.

When the winning online store transmits its electronic wallet address while paying coins to the electronic wallet of the marketing platform server 500, the marketing platform server 500 confirms that the coin has been deposited and transmits the NFT to the online store. can

When the marketing platform server 500 transmits the contracted number of coins among the received coins to the electronic wallet of the NFT server 300 through the blockchain network, authentication nodes of the blockchain network verify the integrity of the corresponding block. When verification is complete, the coin is transmitted to the NFT server 300 wallet.

The NFT server 300 transmits a certain amount of coins to the customer's electronic wallet address stored in the artificial intelligence analysis server 200. Even at this time, it can be transmitted through the blockchain network, and the process of forming a block during coin transmission and transmitting it to the customer's electronic wallet after being verified by authentication nodes can proceed.

Blockchain authentication nodes refer to one or more nodes participating in a blockchain network. All nodes participating in the blockchain network can be divided into cases where they become authentication nodes and cases where they do not, and embodiments of the present invention can be implemented by selectively applying the two cases.

Let's look at each step in more detail.

An embodiment in which the electronic device 100 generates device-side generated information is as follows. When the electronic device 100 is a home appliance, for example, a wine cellar, a refrigerator, a washing machine, a dryer, a TV, a projector, and the like is an example. These electronic devices 100 may communicate with the outside by including a communication module such as Wi-Fi.

In addition, the electronic devices may take pictures of the food container, clothes, and food inside the product with a sensor (camera, sound, vibration, infrared, etc.). In one embodiment, the camera may be an object detection camera that detects an object that distinguishes people or objects. In addition, these electronic devices 100 include noise generated inside/outside the device, sounds such as the voice of a person moving nearby (measured using a sound sensor), vibration caused by gait, and the period of vibration (vibration). measurement using a sensor), voice signal, or image may be recognized, measured, photographed, or recorded. Sensors in electronic devices measure behaviors and characteristics of each time period, such as family members' gender, age, interests, height, movement speed, and weight (measurement of vibration), in various ways. Data measured by sensors is referred to as sensing data (or sensor data).

Sensors include temperature sensors, infrared sensors, and the like. Both video and audio are results produced by a camera or sound sensor.

In these electronic devices 100, raw data measured by an internal sensor and an external sensor may be directly included in device-side generated information. The device-side generated information may be generated for each time period, or may be generated when specific situations and conditions are satisfied.

Alternatively, these raw data may be collected or transformed and included in device-side generated information. Alternatively, the device-side generated information may include other types of user-related identification information, Internet use information, shopping information, and the like. The electronic device 100 transmits the device-side generated information to the artificial intelligence analysis server 200 corresponding to the cloud using a wireless communication module and protocol such as Wi-Fi (S1). Transmission can be done periodically. Alternatively, it may be transmitted and received according to an agreed time between the electronic device 100 and the artificial intelligence analysis server 200.

Let's look at step S2 in detail.

The artificial intelligence analysis server 200 may include a cloud module and an artificial intelligence module. The artificial intelligence analysis server 200 analyzes the data of various home appliances, and derives information about the age, gender, taste, currently used home appliance and various other products of each family member, and service information. The artificial intelligence analysis server 200 analyzes the clothes used by family members, the type of food and the frequency of washing, the type and amount of detergent, the amount of detergent in one wash, the amount of food reduced, the number of times to eat food, etc. It is possible to analyze family members' clothing purchasing habits, food intake habits, and whether or not they have atopic skin disease.

For example, when food is shipped from a refrigerator on a specific day and then stored, food intake habits may be analyzed from consumed food.

The received device-side generated information is input to the learner of the artificial intelligence module to learn data for each electronic device (home appliance) and each sensor.

The learner of the artificial intelligence analysis server 200 classifies the generation cycle of sensing data, age and gender for each sensor, and establishes a criterion (similarity) for classifying the personal composition of each family.

In addition, the analyzer of the artificial intelligence module of the artificial intelligence analysis server 200 combines gait information, voice information, and information collected by sensors of the electronic device 100 such as refrigerators, washing machines, and dryers to determine the age of each family member, It extracts data on gender, taste, available product range information, or products that can generate demand from the family.

The artificial intelligence analysis server 200 may calculate the price of the analyzed data. The price of the analyzed data may be determined according to criteria such as the amount of sensed data, the degree of agreement between the sensed data, and the price of a product to be applied to marketing as a result of the analysis.

One example of the analyzed information is clothes (sportswear, running clothes, swimwear, golf skirts, etc.) periodically stored in electronic devices such as washing machines or dryers, food types (lobster, T-bone steak, olive oil, etc.), and types of wine (expensive red wine, etc.).

In addition, the analyzer of the artificial intelligence module can analyze the economic power of family members by using the selling price of each model of home appliance, which is an electronic device used in the home. The analyzer of the artificial intelligence module can estimate the price range of products that can be purchased in a given household by using information about women and men in their 40s who have purchased the same product, or the model of the purchased home appliance.

The artificial intelligence analysis server 200 is currently using the type of home appliance, type of clothing, repetition cycle of leisure activity, clothing for leisure activity, preferred food, number of meals, and meal time based on sensor data measured in each household. etc., it is possible to analyze the economic power of families with similar behavioral patterns and to estimate the economic ability to pay additional expenses by reflecting the same size family and age. In addition, the artificial intelligence analysis server 200 may also transmit economic power information such as family economic power and purchasing power to the NFT server 300.

In this way, the artificial intelligence module of the artificial intelligence analysis server 200 is provided or provided to economic information about the area of the space where the electronic device 100 is placed, the price of one or more electronic devices placed in the space, or members. Purchasing power of members may be calculated using at least one of purchase or subscription details and prices calculated from information about scheduled services.

When the similarity with the preference tendency of a specific age group (women in their mid-40s, women who prefer strollers costing 2 million won) is higher than a certain standard (threshold value, threshold value), high value-added data (of products currently purchased) of the family composition price range and future purchase price range).

In addition, the analyzer of the artificial intelligence module analyzes the relationship between parents and children by considering the gender and age of each family member, and additionally infers products and services required by each family member. The analyzer of the artificial intelligence module can determine the relationship within the family by using the sensing data sensed by the electronic device, such as the time at home and whether or not there is a conversation at the same time.

In order to check detailed information of family members, whether there are infants, elderly people, newlyweds, or single-person households, the analyzer is an electronic device 100 to confirm the household composition and characteristics of family members. of sensing data can be used. The analyzer may analyze the characteristics of family members by using sensing data such as use of a specific detergent, storage of specific food, level of vibration generated from walking, and voice sensed by the electronic devices 100 .

Exemplary operations when the electronic device is a refrigerator or a washing machine in steps S1 and S2 are as follows. First, the sensor of the refrigerator senses the inside of the refrigerating/freezing chamber and measures the sound, vibration, movement, position, speed, and height of an outside person. Then, the sensed data is transmitted to the artificial intelligence analysis server 200 through Wi-Fi.

The artificial intelligence analysis server 200 can determine the current location, speed, and the person's current location from the transmitted sensing data, and also analyze the person's preference and taste.

On the other hand, the sensor of the washing machine can sense clothes information put into the washing machine and washing information (speed of water, richness of bubbles, degree of turbidity in the washing tub, coordinates of the shape of clothes, etc.) and transmit them to the artificial intelligence analysis server 200. there is. The artificial intelligence analysis server 200 may analyze information on clothes to analyze age information, taste, and health status information of the owner of the clothes.

In addition, the artificial intelligence analysis server 200 may input the previously analyzed information into the analyzer of the artificial intelligence module to analyze the age, gender, taste, purchasing power, saleable product range, and saleable price range of each family member.

The artificial intelligence analysis server 200 uses the above-described analysis results such as each family member and the relationship and characteristics of each family member to determine the time zone in which advertisements can be advertised for each electronic device, for example, household appliances, the duration of advertisements, and advertisements. Advertising information, such as the number of times played, and a list of items to be advertised in home appliances can be created.

And the artificial intelligence analysis server 200 generates high value-added data for each family member. This data can be used for marketing in the future and is a key item that provides a core value that can be traded, that is, sold.

An example of the generated high value-added data may be a table, list, array, or the like. And the artificial intelligence analysis server 200 transmits various high value-added data generated in the above analysis process to the NFT server 300 (S3).

The NFT server 300 generates a Non-Fungible Token (NFT) using the transmitted high value-added data, for example, a high value-added table (S4). The generated NFT can operate in the metaverse environment.

In one embodiment, the generated NFT is a virtual item in the shape of each high value-added data. These items shape the items currently owned by each family member to create a metaverse character, and these items contain high value-added data. NFTs include marketing points that are useful for business operators who want to conduct marketing, and information on customers' purchasing propensity, purchasing power, or economic power, and can be sold in the form of virtual assets.

For example, the NFT server 300 may generate NFTs to express customers in the form of 3D, AR (Augmented Reality), VR (Virtual Reality), or three-dimensional image data in a metaverse environment. The NFT server 300 includes the above-mentioned information in the NFT to reflect the age, gender, current favorite product, clothing, etc. of each family member in the metaverse environment to create a character with a three-dimensional shape, and the currently owned product ( Bags, cars, TVs) are also formed as virtual characters so that they can be displayed.

In addition, data indicating the dynamic change of a moving character according to a user's reaction may be stored as source code in the NFT. In addition, high value-added data is also written in source code to be expressed in a three-dimensional shape in the metaverse, and high value-added data can also be stored in the body of the NFT.

In addition, in generating the NFT, the NFT server 300 includes information on the list of products owned by the corresponding customer, the economic power or purchasing power of the family, and the purchasing power available in the future. It is encrypted with the public key of and stored in the data area of the NFT specification.

Step S5 will be looked at in more detail.

Afterwards, if there is a request from a marketing platform company (portal company, etc.), the NFT server 300 provides the public key address of the NFT server 300, the type of blockchain network (ERC20, BEP20, LG-NFT etc.) to the marketing platform server 500, the block chain address of the marketing platform server 500 is requested.

The marketing platform server 500 contains its blockchain address, coin for compensation and hash value, and transmits it to the public key address of the NFT (300) server through the blockchain network.

At this time, the coin for compensation includes an existing coin such as Ethereum, or a separate coin in which the NFT server 300 or the artificial intelligence analysis server 200 participates.

The NFT server 300 opens the block received with its own public key address through the blockchain network to check whether the hash value matches and confirms that it is not falsified. After confirming that there is no forgery, the NFT server 300 puts the NFT generated in S4 into a block, writes it together with high value-added data, and transmits it to the marketing platform server 500 through a blockchain network. At this time, the object (source code) of the generated NFT is included in the block as an embodiment.

At this time, since high value-added data about one family member can constitute one NFT object, as many NFT objects as the number of family members can be included in a block and transmitted to the marketing platform server 500.

The marketing platform server 500 issues a bidding notice to sell NFTs to a plurality of online stores (shopping mall operators), and bids the purchase price by a specified date (S6, S7a, S7b).

The marketing platform server 500 may designate a shopping mall operator (online store 2 in FIG. 1 ) that has prepared and submitted the highest price as a successful bidder.

The marketing platform server 500 transfers the winning bid information (price) to the highest bidder and the electronic wallet address of the marketing platform server 500 (in one embodiment, the public key of the marketing platform server) to the successful bidder, the online store 2 (700b). . In addition, the online store 2 (700b), the successful bidder, is requested to provide the NFT purchase cost according to a specific coin type or blockchain network type (ex: ERC-20, BEP-20, LG CNS Monachain, etc.) (S8) .

The online store 2 (700b) that purchased the marketing data, that is, the NFT, pays the coin to the electronic wallet address (public key) of the marketing platform server (500) (S9). The marketing platform server 500 transmits some of the coins to the electronic wallet of the NFT server 300 to pay for the NFT purchase (S10).

The NFT server 300 also transmits some or all of the coins received in S10 to the artificial intelligence analysis server 200 (S11). And the artificial intelligence analysis server 200 pays some or all of the coins received in S11 to the electronic wallet of the recipient who owns the electronic device 100 (S12).

Every day, every week, and every month, electronic devices in each home, such as home appliances, are used during seasonal changes and annual family events (birthday, Children's Day, Parents' Day, Christmas, Lunar New Year's Day, Chuseok) to ensure that the family enjoys holidays at home. Sensing data that can be analyzed whether sending or going on a trip to a resort is generated and transmitted to the artificial intelligence analysis server 200. In addition, the artificial intelligence analysis server 200 analyzes the sensing data to determine the type of event in each household and the lifestyle in which each family member spends leisure time.

In one embodiment, the marketing platform server 500 may request high value-added customer data from the artificial intelligence analysis server 200. Alternatively, the artificial intelligence analysis server 200 may periodically request the home appliance, which is the customer's electronic device 100, to transmit the data sensed by the sensors. Alternatively, the electronic devices 100 may automatically or periodically transmit sensing data measured by the sensor to the artificial intelligence analysis server 200 after performing a specific function or sensing the customer's daily life.

On the other hand, if marketing information, such as an advertisement provided by the online store 2 (700b) that purchased the NFT, is provided to the electronic device of the customer who created the NFT, the customer later conducts a specific activity (purchase) in response to the marketing information, such as the advertisement. , inquiry, etc.) Electronic devices sense or monitor these activities, and the calculated results are transmitted to the marketing platform server 500 and the online store 2 (700b), so that results generated from NFT purchases and marketing activities resulting therefrom can be confirmed.

Figure 2 is a diagram showing a process of generating and trading NFTs and providing marketing information and confirming the results according to an embodiment of the present invention. According to another embodiment of the invention shows a case where the NFT server 300 additionally provides the function of the marketing platform server 500.

That is, the NFT server 300 and the marketing platform server 500 may be implemented in one device or integrated into one server group. Accordingly, the embodiment of FIG. 2 describes an embodiment in which the NFT server 300 includes the function of the marketing platform server 500 and participates in the service, unlike the embodiment of FIG. 1 .

The same components as those in FIG. 1 are replaced with descriptions in FIG. 1 . The electronic wallet 900 is an electronic wallet 900 of a customer who owns the electronic device 100, and one or more may be set according to the type of block chain or type of coin.

The blockchain authentication node 600 instructs a blockchain authentication node that authenticates coins or blocks exchanged during the NFT purchase process.

First, the artificial intelligence analysis server 200 transmits information such as advertising media, advertisement time, advertisement period, advertisement duration, and expected revenue for each advertisement to the NFT server 300 (S20). The NFT server generates an NFT object containing high value-added information, advertisement information, etc., and auctions it to the sales site (S21). At this time, NFT objects for each of a plurality of customers may be auctioned.

The online store 700, for example, the shopping store checks the NFT posted on the sales site (S22). Then, a bid is made by presenting a desired purchase price for an item selected from among a plurality of NFTs (S23). Alternatively, one NFT may be composed of multiple fields and bidding may be performed for each field.

Thereafter, the NFT server 300 grants a successful bid to the online store 700 that bid the highest price, provides information on the NFT price, and requests the public key of the successful bidder (S24). The successful bidder, the online store 700, transmits the coin to be paid for the NFT and the public key of the successful bidder (S25).

The NFT server 300 changes the owner information of the NFT object to the online store 700, which is the successful bidder, encrypts it with the public key of the successful bidder to form a block, and the authentication node 600 (or It can be abbreviated as a blockchain network, a blockchain authentication node, or an authentication node) (S26).

The authentication node 600 of the blockchain network checks the front block address and the back block address on the chain to which the NFT block is connected and sends a response confirming that it has not been forged or altered (S27).

And the NFT server 300 informs the successful bidder, the online store 700, the identification information of the NFT block linked on the blockchain, for example, the address of the NFT block (S28).

The online store 700 brings the NFT block from the blockchain (S29). On the other hand, the NFT server 300 delivers the coin received from the online store 700 to the artificial intelligence analysis server 200 (S30). The artificial intelligence analysis server 200 checks the customer's electronic wallet address and delivers the coin (S31).

Thereafter, the online store 700, which is the successful bidder, transmits the advertisement product, advertisement medium, advertisement period, advertisement date/time, advertisement content, etc. to the NFT server 300 (S32). And the NFT server 300 transmits the transmitted customer advertisement request information to the artificial intelligence analysis server 200 (S33).

The artificial intelligence analysis server 200 delivers advertisement information to the electronic device 100 of the customer (S34), and the electronic device 100 transmits the advertisement response data that measures the customer's behavioral change after the advertisement is published to the artificial intelligence analysis server ( 200) (S35). As an example, data obtained by sensing a customer's motion or voice, whether the customer has searched for an advertisement product on the Internet, or a history of purchasing an advertised product, etc. may be an example of the advertisement corresponding data.

Thereafter, the artificial intelligence analysis server 200 extracts customer behavioral change information from the customer response data and delivers it to the online store 700 (S36).

Next, we look at high-value data in more detail.

High value-added data refers to data necessary to identify the characteristics of a corresponding customer from information generated by a number of home appliances. For example, in the case of a washing machine, information on the washing cycle, the amount of laundry, and the type of clothes may be calculated. In the case of a refrigerator, information on the type or quantity of food may be calculated.

The tables below are the results of identifying customers who generated each sensing data based on the learned model of the artificial intelligence analysis server 200 and generating high value-added data for them.

For example, for customer 1 identified as a woman in her 40s, the artificial intelligence analysis server 200 may generate high value-added data as shown in the following table.

High-value data of Customer 1, a woman in her 40s electronics High Value Data Generated refrigerator Every day at 8:00 am, 1:00 pm, and 7:00 pm, the side dishes, vegetables, and fruits in a specific location in the refrigerator go out and return at a specific time, or the vegetables and fruits do not return. drum washing machine Many kinds of laundry are put into the washing machine at 10 am on Tuesday and Saturday.
After the 1-hour wash is over, come to collect the laundry, put it in the laundry basket, and take it to the dryer next to it. dryer 10 minutes after the vibration of the drum washing machine ends, laundry starts to flow in. A large amount of laundry of various types flows in dish wash machine The dishwasher runs at 9:00 am, 2:00 pm, and 8:00 pm. At 8:00 am, plates, 3 rice bowls,
Washed 2 baby bottles Microwave Microwave the bottle for 1 minute at 7:00 am, 12:00 pm, and 6:00 pm wine cellar Every Saturday evening at 7:00, the wine bottle is taken out, but the wine does not return to the wine cellar or the solution inside the wine is reduced by half. Light Wave Oven Range Boil beef tenderloin and rice porridge every 7:00 a.m. Cooked at 7:00 a.m., 1:00 p.m., and 7:00 p.m. using a lightwave oven every day

High-value data of Customer 2, a male in his 40s electronics High Value Data Generated drum washing machine Every Wednesday at 8:00 p.m., the sportswear is washed.
Wash thin sheets every Sunday at 2:00 PM dryer Drying sweatshirts every Wednesday at 9:00 pm Drying thin sheets every Sunday at 3:00 pm wine cellar 2 red wines. The amount is halved every 9pm.

High value-added data of customer 3, an infant under the age of 8 and a girl electronics Generated high-value data refrigerator Every day at 8:00 am, 1:00 pm, and 7:00 pm, baby food ingredients (vegetables, vegetables, Korean beef, etc.) are taken out of the refrigerator and returned. drum washing machine Every day at 3:00 PM, children's clothes, diapers, and towels are separately washed in a baby washing machine or general washing machine. dryer Separate children's clothing, diapers, and towels from other adult clothing to dry at 4:00 PM daily. Microwave Warm milk powder every 8:00 a.m. every morning

High-value data from Customer 4, a 15-year-old girl electronics Generated high-value data drum washing machine School uniform skirts and school uniform blouses are washed every Saturday at 2:00 p.m. dryer School uniform skirts and school uniform blouses are dried every Saturday at 3:00 p.m. Microwave Freezing Chicken Breasts
Defrosts frozen, pizza, dumplings, and frozen rice cakes

Here, the infants in Table 3 correspond not to the case where the infant directly controls the electronic product, but to the case where a third party proposes the electronic product in relation to the infant. Therefore, as shown in Table 3, the guardian of the infant can generate high value-added data for the infant using the electronic device.

Looking at the foregoing description, the artificial intelligence module of the artificial intelligence analysis server 200 can identify a pattern of which electronic device each member uses, when, and how, based on the accumulated device-side generated information. Alternatively, the artificial intelligence module may check items brought in or taken out by members in the process of using the electronic device. In addition, the artificial intelligence module may also check which service was used in the process of using the electronic device.

That is, the artificial intelligence module may generate high value-added data related to service or product purchase by calculating a member's use pattern of an electronic device or a use pattern of a service or product brought in or out in response to the use of an electronic device.

3 is a diagram showing a process of analyzing and calculating information about infants according to an embodiment of the present invention.

In one embodiment, the artificial intelligence analysis server 200 transmits information on product groups with potential demand according to the potential demand (eg, atopic disease) of each family member, and the disease of the corresponding age group (ex: infant 10 months old) You can search in DB. In addition, a list of brand and model names (ex: baby soothing gel, atopic infant cream, etc.) of products preferred by people with the disease can be created, and a price list and list list can be created.

In the case of infants, the artificial intelligence analysis server 200 may perform a determination on how many months old the infant is or what is unique about the infant (S41). For example, after the electronic devices 100 acquire product information related to childcare through sensors, raw data for in-depth analysis using Wi-Fi or other communication modules, that is, device-side generated information, is sent to the artificial intelligence analysis server 200 send to

At this time, the artificial intelligence analysis server 200 inputs 1/3 of the received device-side generated information, for example, sensing data, to the learner of the artificial intelligence module, and inputs the remaining 2/3 to the analyzer of the artificial intelligence module. can do.

Of course, the ratio input to the learner and analyzer may be variously determined such as 1:2 or 2:3 or 2:1 or 3:2 or 1:3 or 3:1, and the present invention is not limited thereto. The data input to the learner is used to advance the learning model, and the data input to the analyzer can be used to derive prediction results.

The artificial intelligence analysis server 200 may acquire product information related to childcare in a process in which a microwave sensor warms milk powder. Alternatively, the artificial intelligence analysis server 200 may determine the number of months of the infant according to the degree of turbidity of the water after the powdered milk is dissolved in the water. Alternatively, the artificial intelligence analysis server 200 may obtain and determine information about a product purchased by the user.

In addition, the artificial intelligence analysis server 200 may determine that the infant in the home is a newborn baby by identifying infant clothing (diapers, infant nappy, etc.) put into electronic devices such as washing machines and dryers. In addition, the artificial intelligence analysis server 200 extracts information on milk powder exclusively for newborns, lactic acid bacteria, organic detergents for preventing atopy, and natural fabric softeners for infants to confirm the age of infants. In addition, analysis results on the age or gender of family members can be derived through the characteristics of clothing in various ways.

In addition, the artificial intelligence analysis server 200 uses sensors inside the washing machine during washing operations, such as the cycle of washing baby clothes, the number and size of baby clothes washed per time, the amount of detergent injected, the number of rinses, and the amount of water injected during rinsing. The measured information can be used for analysis.

The artificial intelligence analysis server 200 inputs 1/3 of the received washing machine sensing data to the learner of the artificial intelligence module, further elaborating the learning model so that the learning model is closer to the child data of the home. In addition, 3/2 of the washing machine sensing data is input to the analyzer of the artificial intelligence module and input information (eg, amount of detergent, amount of fabric softener, number of rinses, amount of water used for rinsing, type of washing machine product ( It is possible to determine whether an infant has atopy and no skin abnormality by analyzing a baby washing machine, a general washing machine, a drum washing machine, etc. The above-mentioned 1/3 and 2/3 can be changed according to the setting of the artificial intelligence module. and can be varied in the learning process.

As a result, when the artificial intelligence analysis server 200 determines that the infant is a baby with atopy (S42), the artificial intelligence analysis server 200 uses atopy treatment infant soothing gel, organic baby shampoo, and atopic infant exclusive moisturizing cream. The product list and the wholesale price DB of each product are retrieved from the DB of affiliated companies (eg, online store, online shopping mall, etc.) (S43).

And if the baby does not have atopy or if step S43 has been performed, the artificial intelligence analysis server 200 uses the object detection result of the sensor value measured in the home appliance to purchase common infant items (toothbrush, baby bathtub, Children's shoes, etc.) is read from the affiliated company's DB.

In addition, the artificial intelligence analysis server 200 may configure a list of purchasable items as a high value-added data table, whether or not the amount falls within the amount of available purchasing power (purchase amount) of the household (S45).

The artificial intelligence analysis server 200 analyzes the cycle of sensor data received by home appliances and the behavior patterns of family members by date, time, season, weekend/weekday/day of the week, or event (Children's Day, Christmas). . In addition, the artificial intelligence analysis server 200 analyzes changes in behavior of members (for example, Children's Day, Christmas, etc.) and information on the date, time, and demand item when purchase demand increases, and then generates high value-added data. It can be transmitted to the NFT server 300.

The artificial intelligence analysis server 200 analyzes the daily sensor data and lists the purchase demand for items (detergent, fabric softener, bleach, etc.) necessary for daily activities (meal, cleaning, laundry, etc.) of each family member periodically. And price information for each product can be extracted and transmitted to the NFT server 300.

The artificial intelligence analysis server 200 may generate high value-added data including information on purchasable services or products in addition to the configurations of Tables 1 to 4. For example, as shown in Table 5, high value-added data on female customers in their 40s can be created. Information on items of current interest and the amount of money (available price) payable in the category to which these items belong constitutes high value-added data. When such information constitutes an NFT, the accuracy of marketing information to be confirmed by the corresponding member may be increased.

item analysis data available amount Affiliate + discount products Products and price range preferred by women of the same age age mid 40's Amount available per month 3 million won Interests 200,000 won baby diaper 1.5 million won stroller Company P bag worth 2 million won Company G shoes skin care Available amount per item infant diaper 300,000 won Company A organic diapers stroller 2 million won Company B stroller: KRW 1.5 million luxury bag 1.5 million won G company tote bag: 2 million won, P company bag: 1.2 million won shoes 500,000 won skin care 900,000 won mask
neckband Neckband: KRW 1 million

The artificial intelligence analysis server 200 may generate high value-added data using the aforementioned information. In addition, the NFT server 300 may form a block by containing high value-added data of members, that is, target customers, in the NFT.

A target customer is a member who owns an electronic device or lives around an electronic device, and refers to a member who contributes to the creation of high value-added data and receives marketing information. Alternatively, the target audience includes other members living in the same space as the member.

The artificial intelligence analysis server 200 analyzes a specific customer (or a specific family, a specific customer group, etc.) to generate high value-added data. In one embodiment, this data includes the customer's age, age, hobbies, eating habits, laundry cycle, work time, and the like.

In addition, high value-added data includes a list of products or services that can be sold to customers (laundry detergent, fabric softener, robot vacuum cleaner brush, etc.), advertisement target media information (refrigerator display, washing machine panel, dryer panel/voice, robot vacuum cleaner voice, etc.) and information such as optimal advertisement time and advertisement period.

The operation of the NFT server 300 and the marketing platform server 500 will be looked at in detail.

The artificial intelligence analysis server 200 transmits analysis data (high value-added data) to the NFT server 300. The NFT server 300 may generate NFTs using high value-added data. In one embodiment, the NFT specification, which is the details of the NFT, includes customer information (age, gender, economic purchasing power), a list of products, a price list and a list of previously purchased products, a list of price ranges, advertising media information, advertising available time zone, Information such as type of advertisement (video, picture, text, etc.) and exposure period of advertisement can be recorded.

In addition, the NFT server 300 can include NFT characters that can be applied in the metaverse, source codes for operating the three-dimensional shape of products, etc. in the NFT specification.

Then, the NFT server 300 performs the NFT bid announcement in collaboration with the marketing platform server 500 . At this time, in order to provide information about the NFT to the bidders, general information related to the advertisement, such as customer information, general information about the person to receive the advertisement (target customer), such as age and purchasing power of the customer, and advertisement time period will be announced together. can

4 and 5 are diagrams showing a process of generating and selling NFTs according to an embodiment of the present invention.

The NFT server 300 puts the object containing the NFT specifications into a block, checks the address of the most recent block in the blockchain network, and records the address of the checked block in the front address of the created block (S51). And the NFT server 300 puts the object containing the NFT specifications and the hash value in a block and transmits it to the blockchain network (S52).

Nodes belonging to the blockchain (authentication node, 600) calculate the hash value of the received block, compare the calculated value with the hash value included in the block, and determine that integrity is maintained if they are the same, and determine that integrity is maintained for all A normal confirmation message is sent to the nodes (S53). This includes NFTs on the blockchain.

And the NFT server 300 transmits the address of the NFT block posted on the blockchain and the electronic wallet address to receive coins to the marketing platform server 500, which is an advertising platform server (S54). Alternatively, the NFT server 300 may deliver the contents of the NFT header instead of the information of the NFT block.

After generating the NFT block in advance, the NFT server 300 may generate a new NFT block by re-encrypting all or part of the content of the NFT block with the public key of the successful bidder. Alternatively, the NFT server 300 may store information to be included in the NFT block in a database, and when a successful bid is completed, an NFT block including the requested information may be generated using the public key of the successful bidder.

The contents of the aforementioned NFT headline are disclosed to a plurality of online stores, and the online store 2 (700b) conducts a bidding. The online store 2 (700b) selects desired target customers, expected sales amount, and advertising media and bids (S55).

The marketing platform server 500 selects the person who bid the highest price as a successful bidder, requests the public key of the successful bidder and the amount of coins to be paid, and sends the public key of the marketing platform server 500 to the successful bidder node (online store 2). It is delivered (S56).

Thereafter, online store 2 (700b), which is the successful bidder, generates a block including its own public key and coin and transmits it to the blockchain network nodes (S57). At this time, the online store 2 (700b) may encrypt the block with the public key of the marketing platform server (500).

Each blockchain authentication node 600 sends a response indicating that the integrity has been verified to the online store 2 (700b), which is the successful bidder node, if the hash value that is non-encrypted in the title of the block and the value calculated by inputting the block into the hash function is the same. It is transmitted to (S58).

The online store 2 (700b), which is the successful bidder node, informs the marketing platform server (500) of the blockchain address of the block (S59). The marketing platform server 500 decrypts the corresponding block (successor public key, coin) with its private key, takes out the successful bidder's public key and coin from the block, and calculates the remaining amount after deducting the coin by the fee (S60).

Then, the marketing platform server 500 requests the NFT server 300 for the public key and electronic wallet address of the NFT server 300 (S61). The NFT server 300 responds with its public key and electronic wallet address (S62). The marketing platform server 500 configures a block by including the electronic wallet address to transmit the NFT to the online store 2 (700b), which is the successful bidder node, and the public key of the online store 2 (700b), which is the successful bidder node.

Then, after encrypting the body part of the block with the public key of the NFT server, a message requesting to add the block to the block chain is transmitted to the block chain authentication nodes 600 (S63).

The blockchain authentication nodes 600 compare whether the hash value of the block and the hash value 2 generated by inserting the block into the hash function are the same, confirm that the same integrity has been proven, and After adding the address of the previous block, a block addition success message is transmitted to the marketing platform server 500 (S64).

The marketing platform server 500 informs the NFT server 300 of the identification address of the block containing the coin and the public key of the online store 2 (700b), which is the successful bidder node, for example, the address of the block (S65).

The NFT server 300 encrypts the body constituting the NFT, for example, the body of the NFT specification (source code + customer data + advertisement data) with the public key of the online store 2 (700b), which is the successful bidder node, and the title of the NFT is plain text. It is configured to generate an NFT block (S66).

The NFT server 300 compares the hash value of the block and confirms that the hash value 2, which is the result of calculating the attached hash value and the corresponding block into the hash function, is the same, and confirms that it is an unforged original (integrity OK) (S67). In addition, the block chain authentication nodes 600 transmit a response message indicating that the block is well connected to the chain, block id, and block address on the block chain network (S68).

The NFT server 300 delivers the ID and address on the blockchain of the block containing the NFT to the online store 2 (700b), which is a successful bidder node (S69).

The online store 2 (700b), which is the successful bidder node, reads the block from the address of the block, checks the hash value of the block, and if integrity is proven, decrypts the block with the private key of the online store 2 (700b), which is the successful bidder node. Extract the NFT object (S70).

As a result, the online store 2 (700b) can acquire high value-added data necessary for marketing and perform marketing activities such as sending advertisements or issuing coupons to customers indicated by the high value-added data of the corresponding NFT.

The NFT consists of the NFT headline and the NFT body, and the NFT headline includes information on the target customer's age, gender, and region of residence. And the NFT body includes any one or more of the source code to be executed in the metaverse environment or information necessary for marketing of the service. A detailed structure will be described later.

Next, in FIG. 5, the coin settlement process according to the delivery of the NFT will be looked at.

The NFT server 300 determines the amount of coins to be paid to the artificial intelligence analysis server 200 from the electronic wallet according to a method previously agreed upon with the artificial intelligence analysis server 200 (S72). In addition, the artificial intelligence analysis server 200 generates a block to transmit the coin to the electronic wallet 900 of the customer (member who contributed to the NFT creation), encrypts the coin with the customer's public key, and encrypts the block chain authentication node (600 ) to (S73).

The blockchain verification nodes 600 check the integrity of the block, and if the hash value matches the value in the block header and the calculated hash value of the entire block, it confirms that the integrity has been proven and adds it to the block chain successfully. A response message is transmitted to the artificial intelligence analysis server 200 (S74).

The artificial intelligence analysis server 200 notifies that the coin has been transferred to the customer's electronic wallet 900 through the electronic device 100 (S75).

The electronic device 100 notifies that the coin has been received when the customer approaches using an interface such as a UX screen, voice, text, video, or image (S76). Then, the electronic wallet 900 requests the ID of the notified block and the block contained in the block chain address (S77). The request of the electronic wallet 900 can be processed by an electronic device connected to the electronic wallet or a specific server.

The blockchain authentication nodes 600 compare the hash values of the blocks received from the nodes to perform integrity checks, and when integrity is verified, decrypt with the private key of the customer's electronic wallet 900 to check the number of coins received ( S78).

As shown in FIGS. 4 and 5, NFTs containing high value-added data can be traded.

The artificial intelligence analysis server 200 analyzes data (raw data, input data, etc.) generated by the sensor of the electronic device 100 that the customer, who is a member, has in the house or possesses. The artificial intelligence analysis server 200 and NFT server 300 use the analysis results to store information such as the list of products or services that can be sold to customers, prices, effective advertising media, advertising time, etc. can form NFTs included in the blockchain can be traded, and then the online store that purchased the NFTs can utilize customer information and advertising information.

In addition, after the NFT server 300 acquires the coins paid by the NFT buyer, some coins may be paid to the electronic wallet of the customer who has provided his or her information by holding electronic devices such as home appliances or electronic products.

In addition to simply checking the operation status of electronic devices, customers provide information about their life patterns and characteristics to the online store based on anonymity through blockchain. In addition, the external online store may provide targeted marketing information to a corresponding customer by using customer information that can bring about an optimal marketing effect.

When an NFT successful bidder (or NFT buyer), an online store, buys an NFT, the block containing the buyer’s public key is sent to multiple or all authentication nodes in the blockchain network to link them to the most recent block, and Newly connected block information (ID, block address) is transmitted to multiple or all authentication nodes, and after integrity is verified, the ID of the newly added node and the address of the block can be informed to the NFT buyer.

Depending on the authentication method, all authentication nodes in the blockchain can participate in the authentication of a new block. Or, depending on the authentication method, multiple or some authentication nodes in the blockchain can participate in authentication of a new block.

In addition, the NFT buyer requests block chain information from multiple, some, or all nodes in the block chain network to receive block chain information in order to confirm the block information he has purchased. Then, the block address and block ID received from the NFT server are checked and decrypted with the private key of the NFT buyer to obtain the information included in the NFT.

Examples of information include NFT source code, high value-added data (age, age, hobbies, eating habits, laundry habits, cleaning habits, events, etc.) analyzed in detail about customers, economic power of customers, and products that customers are likely to purchase. List of services, price list information, and target customers that can be advertised on advertiseable media (refrigerator display, washing machine panel, dryer panel, voice, robot vacuum cleaner voice, etc.), available time for advertisement, repetition cycle of advertisement, advertisement duration, Advertising type (video playback, image listing, voice, text, etc.), etc.

6 is a diagram showing a process in which an online store acquired an NFT according to an embodiment of the present invention provides it again for use by a third party. The marketing platform server 500 announces the NFT bid (S81). If the information is notified on the homepage, multiple online stores can check and bid. The online store 2 (700b) applies for a bid on the NFT (S82). The marketing platform server 500 selects a successful bidder based on criteria such as the bid price, notifies the online store 2 700b selected as the successful bidder of the successful bid, and requests the public key and coin of the online store 2 700b, which is the successful bidder. And can optionally deliver the public key of the marketing platform server (500) (S83).

The online store 2 (700b) writes the data of the NFT desired to be purchased in a block and transmits it to the blockchain (S84).

The authentication nodes 600 of the blockchain can verify the integrity of the NFT and respond normally (S85). And the online store 2 (700b), which is the successful bidder, acquires the corresponding NFT. In addition, the online store 2 (700b) may perform marketing activities using the corresponding NFT. Alternatively, the online store 2 (700b) may re-sell the acquired NFT to another third party.

That is, the online store 2 (700b) announces the resale of the NFT block, such as NFT information to be sold, customer information, and advertising media reservation information (S86), and the third party, the online store 3 (700c), who confirms this, uses its public key and purchase information. The desired NFT information is transmitted (purchase request) (S87).

In a similar way to S84, the online store 2 (700b) generates a resale NFT block in which the content of the NFT is encrypted with the public key of the online store 3 (700c), adds it to the blockchain network, and verifies it from a plurality of authentication nodes (600). Receive (S88).

When the integrity is verified by the plurality of authentication nodes 600, identification information of the NFT block for resale, for example, block ID and block address, is delivered to the online store 3 (700c) (S89). The online store 3 (700c) checks the NFT's ownership and marketing conditions (eg, available time for advertisement, advertisement product, advertisement medium, etc.) (S90). Thereafter, the online store 3 (700c) may perform marketing activities using the acquired NFT.

If NFT ownership or marketing conditions are not reflected or unconfirmed in S90, the online store 3 (700c) requests the online store 2 (700b) to set ownership and marketing conditions, such as a change in ownership or addition of conditions ( S91).

The online store 2 (700b) changes the owner of the NFT, connects the corresponding block to the chain, and requests verification (S92). Then, the plurality of authentication nodes 600 verify the integrity and notify the online store 2 700b after the verification is completed (S93). The online store 2 (700b) notifies the changed block ID and address to the online store 3 (700c) (S94). Thereafter, the online store 3 (700c) may perform marketing activities using the acquired NFT.

The embodiment of FIG. 6 can be applied even when the NFT buyer uses only a specific advertising medium or advertising time and transfers the remaining advertising time of the advertising medium to a third party.

In S86, the online store 2 700b may resell the NFT after performing marketing activities using the information included in the NFT. In this process, a number of advertising media, product data available for sale by customers, detailed customer data for which customer detailed information is desired to be acquired, advertising media, list of products available for sale, prices for each information, etc. can be announced. In addition, the online store 2 700b may also notify the details of its use in marketing activities.

For example, the online store 2 (700b) uses the NFT to be sold, and writes information such as information used in the marketing activity process, advertising media occupation time/period, whether or not the advertising media was already occupied at that time, and , may publish a list of information/advertisements available for resale.

In addition, in S87, the online store 3 (700c) may request information such as customer detailed information requiring purchase, product/price data that can be sold by the customer, advertising media and advertising time/period/cycle from the online store 2 (700b). . During this process, the online store 3 (700c) may also request the public key of the online store 2 (700b).

Online store 2 (700b) requests the public key of online store 3 (700c) to transfer the NFT to online store 3 (700c), and sends the public key and electronic wallet address of online store 2 (700b) to online store 3 (700c). ) can be sent to

The online store 3 (700c) encrypts the public key and the desired NFTs and coins to the online store 2 (700b) with the public key of the online store 2 (700b), puts them in a block, and transmits them to the blockchain network so that all or multiple authentication nodes ( 600) receive an integrity check. This was confirmed in S89.

After verification, the online store 3 (700c) may transmit the block ID and block address to the online store 2 (700b). In addition, the online store 2 700b may decrypt data and coins that the online store 3 700c wishes to purchase from the received block address and receive the coin.

The online store 2 (700b) encrypts the source code corresponding to the operation of the item that the online store 3 (700c) wishes to purchase among customer information, a list of items available for purchase by the customer, and the NFT source code with the public key of the online store 3 (700c). Blocks are formed and connected to the blockchain. Online store 2 (700b) transmits the block ID and block address to online store 3 (700c) after integrity verification of multiple/all authentication nodes (600) after connection.

Thereafter, the verification process of step S90 will be further subdivided.

The online store 3 (700c) compares the hash value written in the header of the block of the corresponding block address with the hash value generated by inputting the corresponding block to the hash function, and if the integrity verification of comparing whether the two hash values match is successful, the online store 3 (700c) succeeds in verifying integrity. Decrypt the block with the private key of The online store 3 (700c) provides information such as the source code of the corresponding NFT, detailed customer data, a list of products available for purchase by the customer, a price list, advertising media information, advertisement occupation time, period, type of advertising media, whether the information has already been used, etc. to obtain whether

When the online store 3 (700c) delivers information such as advertising content, advertising medium, desired advertising time/cycle, and NFT block to the NFT server 300, the NFT server 300 finds the corresponding block ID and block address, and the buyer becomes the seller. Check the record of selling the block to

Then, the NFT server 300 checks whether or not the corresponding advertising medium is available only in the online store 3 700c at a specific time in a block.

If it is confirmed that online store 2 (700b) has already read customer information, reserved a specific time slot for a specific advertising medium, and online store 2 (700b) has sold NFTs to online store 3 (700c), the NFT server ( 300) transmits a message to the online store 3 (700c) rejecting a reservation request for a specific time zone of a specific advertising medium.

In this case, the online store 3 (700c) requests the initial purchaser, the online store 2 (700b), to record the change in ownership of the specific NFT sold to a third party as a new block in the blockchain (S91).

In addition, when online store 2 (700b), the first purchaser, records the change in ownership of the NFT in the blockchain (S92, S93, S94), online store 3 (700c) may again request an advertisement reservation from the NFT server 300. .

If online store 2 (700b) does not respond or refuses to the request to record changes in ownership of NFT transferred to online store 3 (700c) in the blockchain, the ownership status of the corresponding NFT is set to "STOLEN". ", and then publish the block on the blockchain network to prevent the NFT from being distributed in the future.

The process of FIGS. 4 to 6 is summarized as follows.

The marketing platform server 500 notifies the headline of the NFT including target customer information to be provided with marketing information and receives a message requesting allocation of the NFT from an online store 700b that wants to purchase the NFT. Then, the marketing platform server 500 transmits the public key of the marketing platform server 500 to the online store 700b.

Then, the marketing platform server 500 receives the identification information of the payment block encrypted by the public key of the marketing platform server 500 . And the marketing platform server 500 checks the coin included in the payment block and the public key of the online store 700b.

The marketing platform server 500 encrypts some of the public key and coins of the online store 700b with the public key of the NFT server 300 to generate a settlement block and transmits identification information of the settlement block to the NFT server 300.

After the NFT server 300 decrypts the settlement block with its own private key, the coin included in the settlement block is acquired. Then, the NFT server 300 encrypts some or all of the contents of the NFT using the public key of the online store to generate an NFT block.

And the NFT server 300 transmits the identification information of the NFT block to the online store 700b. As a result, the online store 700b may provide marketing information to target customers using the NFT.

In addition, the NFT server 300 may communicate with the target customer's electronic device 100 or the artificial intelligence analysis server 200 in order to transfer some of the coins included in the settlement block to the target customer's electronic wallet.

7 is a diagram showing a sales process of NFTs according to an embodiment of the present invention.

The marketing platform server 500 provides the successful bidder with information necessary for providing the NFT and providing a price therefor (S111). A detailed look at step S111 is as follows. The marketing platform server 500 transmits the winning bid information (price) to the highest bidder and the electronic wallet address of the marketing platform server 500 (for example, a public key of the marketing platform server) to the successful bidder, the online store.

In addition, request the successful bidder online store to provide the NFT purchase cost according to a specific coin type or blockchain network type (ex: ERC-20, BEP-20, LG CNS Monachain, etc.).

The successful bidder, the online store, creates a payment block (BLK_A), connects it to the blockchain, and notifies the marketing platform server 500 (S112). A detailed look at step S112 is as follows. In more detail, customers (buyers, successful bidders) who have purchased marketing data are provided with information necessary for marketing, such as coin and NFT list, data list, product list, price list, advertising medium, advertisement exposure time, frequency, and advertisement duration. Write your request in the block.

Then, the successful bidder encrypts the block with the public key of the marketing platform server 500, writes the hash value of the block (BLK_A) in the head of the block, and connects it to the block chain in the order following the latest block.

And, the successful bidder transmits the update information with their payment block (BLK_A) added to all verification nodes on the blockchain network. Verification nodes verify integrity by inputting the hash value written in each block and the block itself into the hash function, and checking whether the calculated hash value matches. Then, a response message is transmitted to the successful bidder in the sense that the block is not forged, that is, the block is verified. The successful bidder transfers information about the block BLK_A to the marketing platform server 500 .

Next, the marketing platform server 500 decrypts the received payment block (BLK_A), creates a new settlement block (BLK_B), connects it to the blockchain, and notifies the NFT server 300 (S113). A detailed look at step S113 is as follows.

The marketing platform server 500 decrypts the block (BLK_A) notified from the successful bidder in the block chain with its own private key, confirms customer data, advertisement data, etc. requested by the buyer, and receives coins. And the marketing platform server 500 encrypts a part of the coin and the data requested by the buyer again with the public key of the NFT server 300, calculates the hash value, puts it in the header of the settlement block (BLK_B), and connects it to the blockchain.

And the marketing platform server 500 requests verification of the settlement block BLK_B connected to all nodes, and receives a verification success response from the nodes. Upon receiving the response, the marketing platform server 500 notifies the NFT server 300 of the address of the settlement block (BLK_B), confirms the settlement block (BLK_B), and sends a message to receive the coin included in the settlement block (BLK_B). send.

Next, the NFT server 300 decrypts the received settlement block (BLK_B), creates a new block (BLK_C), connects it to the blockchain, and notifies the customer to receive the advertisement (S114). Looking more closely, it is as follows.

After reading the settlement block (BLK_B) from the received address, the NFT server 300 decrypts the settlement block (BLK_B) with its own private key, and the coin contained in the block and the advertising medium, advertising time, The advertisement cycle is assigned to the corresponding buyer (successful bidder).

For allocation, the information (high value-added data) corresponding to the information (request) requested in the payment block (BLK_A) is created as an NFT block, combined with the blockchain, and the identification information of the block is notified to the successful bidder, the online store. can do.

The NFT server 300 forms a block (BLK_C) and transmits some of the coins to an address corresponding to the electronic wallet of the target customer. If the block chain authentication nodes verify the integrity of the block (BLK_C) and give a normal response, the NFT server 300 transmits the coin to the customer's home appliance as a UX video, photo, text, or voice. there is.

In this notification process, the NFT server 300 may directly notify the customer's electronic device, or the customer's electronic device may be notified via the artificial intelligence analysis server 200.

Thereafter, the target customer receives the coin in the notified block (BLK_C), and then the artificial intelligence analysis server monitors the customer's reaction to the successful bidder's marketing activities (S115). Looking more closely, it is as follows.

The target customer receives the coin included in the block (BLK_C) notified from the NFT server 300 into his/her electronic wallet. Then, the target customer's electronic device may output predetermined information in response to the successful bidder's marketing activities. For example, a refrigerator owned by a customer may display an advertisement.

And the electronics could measure customer reactions with sensors, such as whether they listened more intently to advertisements. When a customer performs a reaction such as directly receiving an advertisement coupon or clicking an advertisement message, the customer's reaction is collected in the artificial intelligence analysis server 200.

The artificial intelligence analysis server 200 analyzes the correlation between the customer's responsiveness and the coin payment amount, and when the customer frequently makes additional purchases according to the coin compensation amount, the amount of coins to be compensated for the customer is gradually increased. let it

The artificial intelligence analysis server 200 monitors customer events and changes (S116). The artificial intelligence analysis server 200 may analyze customer characteristics by collecting device-side generated information generated by electronic devices in addition to customer responses to marketing activities.

For example, the artificial intelligence analysis server 200 collects information reported on changes in family members by electronic devices (home appliances, etc.) in each household on a daily, weekly, monthly basis, etc., and identifies the characteristics of family members. . For example, the artificial intelligence analysis server 200 determines whether the family spends holidays at home or is at a resort during seasonal changes or annual family events (birthday, Children's Day, Parents' Day, Christmas, New Year's Day, Chuseok). Whether or not you are going on a trip can be analyzed based on the sensor data of each home appliance.

The artificial intelligence analysis server 200 judges more effective marketing activities for the family member based on the type of event in each family that occurs for each event and the lifestyle in which each family member spends leisure time, and generates high value-added data. can do.

In addition, information on responses to advertisements, daily activities of customers, use of electronic devices, etc. is collected in the artificial intelligence analysis server 200 to create high value-added data, which can be created as new NFTs (S117).

The marketing platform server 500 may request high value-added data from the artificial intelligence analysis server 200. Alternatively, the artificial intelligence analysis server 200 may periodically or itself request to transmit a sensor to an electronic device that is a customer's home appliance. Alternatively, the electronic device may automatically and periodically transmit the data measured by the sensor to the artificial intelligence analysis server 200 after performing a predetermined operation and sensing the surroundings (washing operation, daily sensing, etc.).

In summary, the artificial intelligence analysis server 200 is the reaction information of members who are target customers for the display of marketing information transmitted by the online store, that is, the reaction information of members (target customers) acquired by each electronic device after the marketing information is output. Rewards can be provided to the member's electronic wallet.

That is, as marketing information is provided, when a member carefully watches an advertisement, downloads a coupon, or purchases an advertised product or service, the artificial intelligence analysis server 200 collects coins obtained in the NFT sales process. A portion of can be allocated to the member's electronic wallet.

When the above-described embodiments are applied, customers' high value-added information measured by home appliance sensors is generated as NFT virtual assets, sold to online stores that are marketing consumers, and compensated with virtual assets such as coins. And, these virtual assets can be distributed with customers again.

In summary, when the electronic device outputs marketing information (transmitted directly by the online store or via the artificial intelligence analysis server), the artificial intelligence analysis server 200 outputs the marketing information from the electronic device 100, and then the target customer Receive response information. And the artificial intelligence analysis server 200 calculates a reward to be allocated to the target customer according to the received response information and provides the reward to the target customer's electronic wallet.

8 is a diagram showing the configuration of an NFT server according to an embodiment of the present invention. The NFT server encrypts the NFT into blocks and delivers it to the online store, which is the successful bidder, and distributes the coins acquired in this process with the target customer or the artificial intelligence analysis server (200).

The communication unit 310 of the NFT server 300 communicates with external devices and authentication nodes constituting a blockchain network.

And when the communication unit 310 receives the settlement block including the coin and the public key of the online store, the control unit 320 of the NFT server 300 decrypts the settlement block with its own private key and obtains the coin. In addition, the control unit 320 of the NFT server 300 generates an NFT block by encrypting some or all of the contents of the NFT using the public key of the online store.

Then, the communication unit 310 of the NFT server 300 adds the generated NFT block to the blockchain network. As discussed above, the additional process includes the process of verifying integrity from authentication nodes in the blockchain network.

Then, the communication unit 310 of the NFT server 300 transmits identification information of the NFT block to the online store when the NFT block is added to the blockchain network. Identification information includes information that allows the online store to access the block, such as the address of the block. It was reviewed in S69 of FIG. 4 .

In addition, the communication unit 310 of the NFT server 300 may communicate with the target customer's electronic device or artificial intelligence analysis server in order to transfer some of the coins included in the settlement block to the target customer's electronic wallet. Reference is made to S75 to S78 of FIG. 5 above.

9 is a diagram showing the configuration of a marketing platform server according to an embodiment of the present invention. The marketing platform server conducts NFT bidding and performs tasks for the online store to acquire NFTs.

The communication unit 510 of the marketing platform server 500 communicates with external devices and authentication nodes constituting a blockchain network. The control unit 520 of the marketing platform server 500 announces the headline of the NFT including target customer information to be provided with marketing information, and transfers some of the coins paid by the online store of the successful bidder who wants to purchase the NFT to the target customer of marketing or the NFT. Allocated to the electronic wallet of the NFT server 300 that created the.

The control unit 520 of the marketing platform server 500 posts information about the headline and coin of the NFT, and the communication unit 510 of the marketing platform server 500 receives a message requesting allocation of the NFT from one or more online stores. can do. Also, the control unit 520 of the marketing platform server 500 may select a successful bidder's online store based on the message. As for the selection method, the results can be calculated by applying various criteria such as the highest price selection method or the new market participant selection method. S7a, S7b, S8, S9 of FIG. 1, S55, S56 of FIG. 4, etc. are referred to.

The information about the NFT posted by the controller 520 of the marketing platform server 500 includes information about the age, gender, and residence of the target customer. In addition, general information on products or services preferred by the target customer may also be included in the NFT information.

As seen in S57 to S60 of FIG. 4 for payment after successful bid, the communication unit 510 of the marketing platform server 500 transmits the public key of the marketing platform server to the online store of the successful bidder, and then sends the public key of the marketing platform server to the online store. It is possible to receive the identification information of the payment block encrypted by The identification information of the payment block includes an address and the like.

In addition, the control unit 520 of the marketing platform server 500 can decrypt the payment block with the private key of the marketing platform server to check the coin and the public key of the successful bidder's online store.

Subsequently, as described in S61 to S65 of FIG. 4, the control unit 520 of the marketing platform server 500 encrypts some of the public key and coin of the successful bidder's online store with the public key of the NFT server 300 to generate a settlement block. do. And the communication unit 510 of the marketing platform server 500 transmits identification information of the settlement block to the NFT server to the NFT server.

8 and 9 show each of the NFT server 300 and the marketing platform server 500. However, depending on the implementation method, the NFT server 300 and the marketing platform server 500 may be implemented together in one server device. At this time, a program providing a server function may be executed.

10 is a diagram showing an NFT configuration according to an embodiment of the present invention.

The composition of the NFT (800) includes the NFT heading and the NFT body.

The NFT heading part is a kind of header part. The NFT title part may include the public key of the NFT block, the public key of the recipient to receive the NFT, and information about the age and gender of the member of high value-added data and the member's residence area. In addition, the NFT body may include any one or more of the source code to be executed in the metaverse environment or information necessary for marketing of the service.

The NFT title part is not encrypted and contains information that can be announced to many and can be verified by many. For example, when the NFT is provided to the marketing platform server 500 or the online store 700 as a receiver, the receiver can check what content the NFT contains.

Look at the information included in the NFT heading part.

The type of block chain is information indicating the block chain in which the NFT is included, and various conventional block chains may be included therein. It can be represented as Ethereum, ERC20 (Ethereum Request for Comment 20), Binance Smart Chain, BEP20, etc.

In addition, a new block chain can be implemented for NFTs created in an embodiment of the present invention. For example, a new LG-Smart Chain can be configured and specialized for NFTs. In addition, NFT blocks included in each block chain can be used not only in the embodiment of the present invention, but also in other systems and environments.

Next, the NFT title part may include the public key (address) of the NFT block and the public key (address) of the recipient.

As an example, the hash value is a value output by inputting all data included in the NFT to a hash function.

In addition, the table of contents of high value-added data included in the body of the NFT may be included in the NFT title so that anyone can know the information included in the NFT in the course of NFT announcement, bidding, and distribution. Examples of the data may be "Seoul/Family of 4/All information on each family" or "Seoul/Family of 4/Information on a woman in her 40s" or "Gangseo-gu/Family of 2/Information on a man in his 30s". The information provided here includes information necessary for marketing.

In addition, the NFT title part can be exposed in plain text without encrypting the header information. For example, it is composed of plain text such as "LG metabus identification information" or "LG NFT identification information" so that anyone can check what kind of information the NFT provides.

Next, we look at the composition of the NFT body. The NFT body is encrypted information. For example, it can be encrypted with the recipient's public key, and only the recipient can decrypt it.

When an online store that has confirmed the information of the NFT headline purchases the NFT, information necessary for marketing such as advertising is included in the NFT body. In addition, the source code for using NFT in the metaverse environment can also be included in the body of the NFT.

As an embodiment, the source code for changing or moving a 3D character of a stroller, a 3D character of luxury bags, a 3D character of a diaper, and each item in a metaverse environment when touched may be included in the NFT body. The source code is a source code that operates objects in the meta environment as an embodiment.

In addition, the source code for moving and reacting the 3D character mapped with high value-added data for each family member may be included in the NFT body.

According to the NFT supply contract with the marketing platform company, the high value-added data of all family members in a household can be bundled and provided within the NFT at once. Alternatively, a driving source code capable of operating metaverse objects, which can be implemented in the metaverse environment for each family member or main member, may be provided in each NFT.

Of course, the NFT body also includes high value-added data, and using this information, the online store can perform marketing tasks such as advertisements.

When the above processes are applied, the present invention can be largely applied to three technical fields. Let's focus on the above-described embodiments.

In one embodiment, the artificial intelligence analysis server 200 uses information transmitted by a plurality of electronic devices 100 to provide advertisements with high advertising effectiveness to customers who own the corresponding electronic device 100 or to customers belonging to a similar group. You can analyze media, advertisement time, and frequency.

The artificial intelligence analysis server 200 may analyze the physical location where the corresponding customer is periodically located and the provision of marketing-related information to the corresponding customer at a specific time period and at a specific location several times. For example, the artificial intelligence analysis server 200 may analyze whether to expose an advertisement.

The artificial intelligence analysis server 200 determines the location of the customer's eyes when a promotion is performed that discounts the product price at a specific rate as well as the list price for the product type and sales price range that can motivate the customer to sufficiently purchase. Check if the customer reacts to listen to the voice advertisement.

And the artificial intelligence analysis server 200 analyzes the discount rate that can convert the customer's behavior from hesitation to purchasing behavior and transmits the corresponding information to the NFT server 300 (see S20 in FIG. 2).

The artificial intelligence analysis server 200 may analyze which display of a home appliance and which sound advertisement of which product a successful bidder, who will receive information for publishing an advertisement to the customer in the future, can execute, and transmit it to the NFT server 300. there is. Finally, it is confirmed that the successful bidder has paid the corresponding cost with the coin promised in advance, and the successful bidder transfers the advertising content to the artificial intelligence analysis server 200 through the NFT server 300 (see S33 in FIG. 2). .

In addition, the artificial intelligence analysis server 200 measures the advertisement content, the time to play the content, the duration of the advertisement, and the customer's reaction after the advertisement is executed with the sensor, and then the time information to receive the data from the sensor, etc. may be transferred to the electronic device 100, which is a home appliance (see S34 in FIG. 2). Thereafter, the electronic device 100 may transmit the customer's response or sensed value after the advertisement is executed to the artificial intelligence analysis server 200 (see S35 in FIG. 2 ).

In another embodiment, the NFT server 300 may sell NFTs including information necessary for advertising or marketing to consumers.

The NFT server 300 receives the high value-added data derived by the artificial intelligence analysis server 200 (S20 in FIG. 2). The NFT server 300 embodies the product (all sellable products that the customer has or is subject to advertising) as an NFT item, and at the same time, high value-added data (ex: purchasing power, sellable product group, residential area, age of the customer) , etc.) in the NFT block.

The NFT server 300 may directly sell NFT items on a specific homepage.

The selling price may be determined by the NFT server 300 or the artificial intelligence analysis server 200. In one embodiment, the artificial intelligence analysis server 200 is configured for each season, month, day, time, customer demand, purchasing power, existing products (including electronic devices and non-electronic devices), and periodically used products (electronic devices and non-electronic devices). The price of each analysis data can be calculated in consideration of the value of specific information on cognition (including electronic devices).

The artificial intelligence analysis server 200 may periodically create a list of products sold for a long period of time, and analyze the duration of sales of the corresponding product and how long the corresponding customer has been using the corresponding product. In addition, the artificial intelligence analysis server 200 can predict which customer will purchase the corresponding product during a period in the future.

In addition, the artificial intelligence analysis server 200 predicts the expected product sales volume, analyzes the price information that evaluates the value of the information, and delivers the analysis data to the NFT server 300, and the NFT server 300 shapes and data It plays the role of putting in a block.

The NFT server 300 may set the auction starting price of each NFT in a direct auction method and announce the auction to the NFT selling site.

The NFT server 300 posts the auction start time, the auction start price, and the expected economic profit that the successful bidder can obtain as a result of purchasing each NFT on the auction notice site (S21 in FIG. 2).

The NFT server 300 may provide successful bid information to a customer who bid with the highest price among a plurality of customers applying for a bid, and send a message requesting the successful bidder's public key and the cost to be paid in units of LG Coin to the successful bidder. (S24 in Fig. 2).

The successful bidder of the online store 700 of FIG. 2 transmits the successful bidder's public key, coin, and e-wallet receiving address to the NFT server 300 (S25 of FIG. 2).

The NFT server 300 connects the NFT object to the successful bidder's electronic wallet address with a block encrypted with the public key of the successful bidder, the recipient, to the chain and transmits it to the authentication nodes 600 of the blockchain network (S26 in FIG. 2).

The successful bidder (online store) reads the corresponding NFT object block from the chain and decrypts it with a private key, and the artificial intelligence analysis server (200 ) to check the address information.

The successful bidder (online store) may prepare the contents to be advertised, record the desired advertisement time and advertisement period, and deliver the contents to the artificial intelligence analysis server 200 (S32 and S33 of FIG. 2). In this process, the successful bidder may pass through the NFT server 300. The artificial intelligence analysis server 200 transmits to the corresponding home appliance (electronic device) information related to advertisement content, time and period for running advertisements, and a period during which the customer's reaction after advertisement publication should be measured with a sensor (see FIG. 2). S34). Based on this information, the customer's response after publishing the advertisement may also be delivered to the successful bidder.

As another embodiment, as shown in FIG. 1, the NFT server 300 may consign the NFT item to the marketing platform server 500 and sell it.

It is mostly the same as the direct selling method on the NFT homepage directly managed by the NFT server 300 of FIG. 2 . However, as shown in FIG. 1, when the NFT server 300 delivers the NFT item to the marketing platform server 500, the marketing platform server 500 announces an auction and sets the initial price from the NFT server 300. can be received and notified.

The marketing platform server 500 selects the online store that has made the highest bid as the successful bidder when several bidders of the online stores 700a and 700b make bids. After that, the marketing platform server 500 requests the successful bidder's online store (700b in FIG. 1) for an amount expressed in coins and a public key (S8 in FIG. 1).

The successful bidder (700b in FIG. 1) delivers the coin and its public key, and the marketing platform server 500 encrypts the NFT object with the public key, puts it in a block, and connects it to the chain.

Thereafter, similarly to the description of the delivery of advertising content reviewed in FIG. 2 , it may proceed.

The successful bidder obtains the NFT object by decrypting the block with his or her private key in the corresponding chain, and observes the customer's purchasing power information, advertisement media information, advertisement period, advertisement duration, and customer's response after advertisement defined therein. After confirming the contents of the advertisement content created by the user, the medium in which the advertisement is exposed, and the period of the advertisement may be set and transmitted to the marketing platform server 500 .

When the marketing platform server 500 delivers the corresponding advertisement content and advertisement period information to the NFT server 300, the NFT server 300 delivers the information to the artificial intelligence analysis server 200, and the advertisement content and advertisement period to the corresponding home appliance. , advertisement duration, and set the time to look at the customer's response after advertisement is published.

After the advertisement is played in the target medium of the target home appliance, the customer's reaction is measured with a sensor and transmitted to the artificial intelligence analysis server 200, and then the customer response data is transmitted to the NFT server again, and the NFT server 300 again Creates a new NFT and delivers it to the customer.

When the above-described embodiment is applied, virtual assets generated by electronic devices such as home appliances and electronic products can be traded in an environment where blockchain and metaverse are implemented.

As an example of obtaining information sensed by electronic devices, a vibration sensor and an acoustic sensor of a washing machine located on a veranda may sense footstep vibration and footstep sound of people walking around, and noise and voice generated in the surroundings. And the artificial intelligence analysis server 200 may analyze the characteristics of people coming and going from adjacent locations. Of course, the aforementioned sensors may be attached to refrigerators, washing machines, dryers, TVs, and the like to perform the aforementioned functions.

In the case of applying the above-described embodiment, the artificial intelligence analysis server 200 analyzes the big data measured and generated by the sensors mounted on the home appliances, combines and analyzes the information of each family member in each family, and adds value. can derive large data.

And this data is used for marketing activities such as advertising through storage, distribution, and sales, and some of the revenue from this is provided to customers who own home appliances. In addition, customers can easily check the marketing information for the products they need and express it in the metaverse environment.

In the metaverse environment, one embodiment is to display marketing information about a corresponding product or to display the use of a corresponding product in the customer's avatar or the space decorated by the customer.

When the above-described embodiment of the present invention is applied, it is possible to perform customer-specific marketing. Existing portal companies provide search keyword advertisement services based on keyword statistics. However, since this is an advertisement targeting an unspecified number of people, the effectiveness of the advertisement is low.

On the other hand, in the case of applying an embodiment of the present invention, “high value-added in-depth customer data” that can maximize the marketing effect of consumers who want to perform marketing can be sold in the form of countable assets (NFT) in the metaverse environment.

Therefore, marketing demanders who have purchased NFTs need products that customers absolutely need at the best timing (ex: washing machine detergent runs out) in places where the best marketing effect occurs through electronic products or home appliances (ex: refrigerators, washing machines, etc.) You can advertise for (service). That is, "high value-added data" includes information necessary to advertise the optimal product to the optimal customer at the optimal time, and this information can be continuously sold.

In addition, NFTs can increase marketing effectiveness by including in-depth, high value-added data that includes information on how marketing information, such as advertisements, can generate the best effect when provided in any form.

When the above-described embodiment is applied, NFT objects can be shaped in providing services such as marketing, VR, and AR in the metaverse environment, and can be distributed as high value-added assets in the metaverse environment and the real world. In addition, distribution and sales of assets calculated using analysis data with high added value can be made on a blockchain basis to prove their uniqueness.

In addition, the artificial intelligence analysis server 200 analyzes the unique data calculated in the customer's life in order to understand the marketing characteristics of the customer, and provides high-quality data with high added value inherent in the data for each product and each time zone. You can create stars. Afterwards, the NFT server 300 encrypts each data to form a block and connects each block with a chain to enable distribution, sales, and uniqueness of data.

The aforementioned NFTs can be used to provide marketing information exposed on electronic devices, and can also be used within the metaverse environment.

The high value-added data identified by the artificial intelligence analysis server 200 through big data analysis is the result of analyzing the accurate current demand data of each member in the household and the demand that can occur within the range of the customer's economic power.

If high value-added data is included in NFT, which is a virtual asset, it can be traded and distributed. Therefore, marketing platform companies or marketing consumers who want to purchase NFTs can acquire high value-added data by purchasing NFTs shaped as AR and VR items in the metaverse environment. And in this process, the artificial intelligence analysis server and customer members who created high value-added data by exchanging coins can also obtain economic benefits.

When the embodiments of the present invention are applied, it is possible to generate data that creates high added value by specifically analyzing the daily living habits, purchasing power, and economic power of target customers using sensors of electronic products. In addition, high value-added data can be formed as NFT virtual assets in the metaverse environment, and profits can be obtained by receiving coins and selling NFT virtual assets.

NFT virtual assets contain information about customers' lifestyles and products available for sale, which are the results of the analysis of sensor data collected by home appliances by an artificial intelligence analysis server, by date, time, event, and season. . Therefore, as very useful information for online marketing companies and operators, a platform for trading virtual assets can be formed under the metaverse environment.

The present invention may be embodied in many different forms and is not limited to the embodiments described herein, and various changes and modifications are included in the scope of the present invention without departing from the scope of the present invention. Although each component can be implemented as an independent hardware component, some or all of the components are selectively combined to perform some or all of the combined functions in one or a plurality of hardware program modules. It may be implemented as a computer program or software having Alternatively, a component may be implemented in one device or module, or one component may be implemented by being divided into multiple devices or modules.

100: electronic device 200: artificial intelligence analysis server
300: NFT server 500: Marketing platform server
700: online store 900: electronic wallet

Claims (18)

A communication unit that communicates with external devices and authentication nodes constituting the blockchain network; and
A successful bidder who wants to purchase an NFT by notifying the headline of the NFT, which contains information on the target customer to receive marketing information, allocates some of the coins paid by the online store to the target customer of the marketing or to the electronic wallet of the NFT server that created the NFT Including a control unit to, marketing platform server.
According to claim 1,
The control unit posts information about the headline of the NFT and the coin,
The communication unit receives a message requesting allocation of the NFT from one or more online stores,
The control unit selects the successful bidder online store based on the message, the marketing platform server.
According to claim 2,
The information posted by the control unit includes information about the age, gender, and residence of the target customer, the marketing platform server.
According to claim 1,
When the communication unit transmits the public key of the marketing platform server to the successful bidder online store and receives identification information of a payment block encrypted by the public key of the marketing platform server,
The control unit decrypts the payment block with a private key of the marketing platform server to check the coin and the public key of the online store of the successful bidder, the marketing platform server.
According to claim 4,
The control unit generates a settlement block by encrypting a public key of the successful bidder online store and a part of the coin with the public key of the NFT server,
The communication unit transmits the identification information of the settlement block to the NFT server, marketing platform server.
According to claim 4,
The payment block includes a request for any one or more of a product list, a price list, an advertisement medium, an advertisement exposure time, frequency, and advertisement duration corresponding to the provision of the marketing information,
The NFT server generates information corresponding to the request included in the payment block as an NFT block and notifies the successful bidder online store of identification information of the block, marketing platform server.
A communication unit that communicates with external devices and authentication nodes constituting the blockchain network; and
When the communication unit receives the settlement block including the public key of the online store and the coin, it decrypts the settlement block with its own private key, obtains the coin, and uses the public key of the online store to obtain some or all of the contents of the NFT. Including a control unit for generating an NFT block by encrypting,
The communication unit adds the NFT block to the blockchain network, NFT server.
According to claim 7,
The communication unit transmits identification information of the NFT block to the online store when the NFT block is added to the blockchain network, NFT server.
According to claim 7,
The NFT consists of an NFT headline and an NFT body,
The NFT headline includes information on the age, gender, and residence of the target customer,
The NFT body includes any one or more of the source code to be executed in the metaverse environment or information necessary for marketing of the service.
According to claim 7,
The communication unit performs communication with the target customer's electronic device or artificial intelligence analysis server in order to transfer some of the coins included in the settlement block to the target customer's electronic wallet.
A marketing platform server notifying a title portion of an NFT including target customer information to be provided with marketing information and receiving a message requesting allocation of the NFT from a first online store to purchase the NFT;
After the marketing platform server transmits the public key of the marketing platform server to the first online store, identification information of a payment block encrypted by the public key of the marketing platform server is received, and coins included in the payment block are received. checking the public key of the first online store;
The marketing platform server encrypts the public key of the first online store and some of the coins with the public key of the NFT server to generate a settlement block and transmits identification information of the settlement block to the NFT server; and
After the NFT server decrypts the settlement block with its own private key, obtains a coin included in the settlement block, and encrypts some or all of the contents of the NFT using the public key of the first online store to generate an NFT block. and transmitting identification information of the NFT block to the first online store.
According to claim 11,
The NFT consists of an NFT headline and an NFT body,
The NFT headline includes information on the age, gender, and residence of the target customer,
The NFT body includes any one or more of the source code to be executed in the metaverse environment or information necessary for marketing of the service, using NFT to provide information.
According to claim 11,
Further comprising the step of the NFT server communicating with the target customer's electronic device or artificial intelligence analysis server in order to transfer some of the coins included in the settlement block to the target customer's electronic wallet, using NFT information How to provide.
According to claim 13,
When the electronic device outputs the marketing information transmitted by the online store, the artificial intelligence analysis server uses NFT, further comprising receiving reaction information of the target customer after outputting the marketing information from the electronic device. How to provide information.
According to claim 14,
After receiving the reaction information,
The artificial intelligence analysis server calculates a reward to be allocated to the target customer according to the received response information and provides the reward to the electronic wallet of the target customer. .
According to claim 11,
The payment block includes a request for any one or more of a product list, a price list, an advertisement medium, an advertisement exposure time, frequency, and advertisement duration corresponding to the provision of the marketing information,
Transmitting the identification information of the NFT block to the first online store
Generating, by the NFT server, information corresponding to the request included in the payment block as an NFT block; and
The method of providing information using NFT, further comprising the step of the NFT server notifying the first online store of identification information of the NFT block.
According to claim 11,
After transmitting the identification information of the NFT block to the first online store, the first online store notifies the resale of the NFT block and receives a purchase request from a second online store; and
The first online store generates a resale NFT block using the public key of the second online store and notifies the second online store of identification information of the resale NFT block, further comprising information using the NFT. How to provide.
According to claim 17,
The second online store confirming ownership and marketing conditions of the resale NFT block; and
If the ownership and marketing conditions are not confirmed, the second online store further comprises requesting the first online store to set the ownership and marketing conditions.

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