KR102600765B1 - Method of providing marketing informaton in metaverse environment based on analysis of pet and user information and device of implementing thereof - Google Patents

Abstract

The present invention is a technology related to a method and device for providing marketing information in a metaverse environment by analyzing information on companion animals and users, and provides marketing information in a metaverse environment by analyzing information on companion animals and users according to an embodiment of the present invention. A method of providing marketing information includes the steps of: a first electronic device generating device-side generated information about the activities of a companion animal and a user's activities related to the companion animal; and the first electronic device transmits the device-side generated information to an artificial intelligence analysis server. or transmitting to the metaverse server, and the first electronic device or the second electronic device receiving marketing information from the artificial intelligence analysis server, or receiving information about recommended products, recommended services, or recommended items from the metaverse server. Includes steps.

Description

Method and device for providing marketing information in a metaverse environment by analyzing pet and user information

The present invention relates to a method and device for providing marketing information in a metaverse environment by analyzing information about companion animals and users.

Electronic products, or electronic devices, used at home are devices that are closely related to the user's daily life. In particular, with the recent emergence of the Internet of Things, various computing and communication functions have been implemented in home appliance electronic products, and there have been technological developments to collect various information in the home using these functions. And with the advancement of these technologies, recent electronic devices are producing a variety of information.

In addition, along with the aforementioned technological developments, there have also been technological developments that support economic activities, social activities, and currency transactions in various online/virtual worlds such as blockchain and metaverse.

Meanwhile, as the number of pets in living spaces increases, technologies that monitor pets and provide information using various home appliances have increased. However, the generation and processing of such information is limited to processing information obtained offline. Therefore, there is a need for technology that allows companion animals and users to demonstrate seamless activities in the real world and metaverse environment and conduct marketing based on this.

Accordingly, in this specification, we look at ways to utilize information generated by electronic devices on the Internet using electronic devices, blockchain, and metaverse.

Korean Patent Publication No. 10-2021-0040590 (2021.04.14.)

This specification is intended to solve the above-mentioned problems, and the high-value data of companion animals and users collected by electronic devices such as home appliances and mobile phones are converted into NFT (Non-Fungible Token) virtual assets and transferred among various users. and implement devices and methods that can be used as marketing information.

Additionally, this specification seeks to implement a device and method that allows the activities and behaviors of companion animals and users collected by electronic devices to be implemented as characters in a metaverse environment.

In addition, this specification seeks to implement a device and method that collects marketing information suitable for companion animals and users and allows items, products, and services to be exchanged or sold in a metaverse environment.

The objects of the present invention are not limited to the objects mentioned above, and other objects and advantages of the present invention that are not mentioned can be understood by the following description.

The artificial intelligence analysis server according to an embodiment of the present invention uses a communication unit that receives device-generated information about the activities of a companion animal and the user's activities related to the companion animal from one or more electronic devices, and an electronic device using the device-generated information. An artificial intelligence module that generates high value-added data that includes one or more of the information of the user living in the space where the device is installed, the information of the pet, the history of using electronic devices, or information on services provided or scheduled to be provided to the user or pet. Includes.

The metaverse server according to another embodiment of the present invention includes a communication unit that receives device-generated information about the activities of companion animals and the activities of users related to companion animals from one or more electronic devices, and a metaverse environment in which users and companion animals are active. It includes a metaverse module that changes the user's character or companion animal's character by reflecting device-side creation information in the space.

A method of providing marketing information in a metaverse environment by analyzing information on companion animals and users according to another embodiment of the present invention involves a first electronic device controlling the activity of the companion animal and the user's activities related to the companion animal. A step of generating generation information, a step of the first electronic device transmitting the device-side generated information to an artificial intelligence analysis server or a metaverse server, and a step of the first electronic device or the second electronic device receiving marketing information from the artificial intelligence analysis server. Receiving or receiving information about a recommended product, recommended service, or recommended item from the metaverse server.

When applying embodiments of the present invention, high-value data of companion animals and users collected by electronic devices such as home appliances or mobile phones are converted into NFT (Non-Fungible Token) virtual assets for transfer and marketing information among various consumers. so that it can be utilized.

Additionally, when applying the embodiments of the present invention, the activities and behaviors of companion animals and users collected by electronic devices can be implemented as characters in the metaverse environment.

In addition, marketing information suitable for companion animals and users to which embodiments of the present invention will be applied is collected and items, products, and services can be exchanged or sold in a metaverse environment.

The effects of the present invention are not limited to the effects described above, and various effects of the present invention can be easily derived from the configuration of the present invention.

Figure 1 is a diagram showing components involved in monitoring the activities of companion animals and generating NFTs based on this according to an embodiment of the present invention.
Figure 2 is a diagram showing a process in which an electronic device monitors the behavior of a companion animal according to an embodiment of the present invention.
Figure 3 is a diagram showing a process in which an artificial intelligence analysis server analyzes the characteristics of a companion animal according to an embodiment of the present invention.
Figure 4 is a diagram showing a process in which high value-added data related to companion animals is sold and used for marketing activities according to an embodiment of the present invention.
Figure 5 is a diagram illustrating interaction between a companion animal and a user in a metaverse environment according to an embodiment of the present invention.
Figure 6 is a diagram showing the process of exchanging items in a metaverse environment according to an embodiment of the present invention.
Figure 7 is a diagram showing the product purchasing process according to an embodiment of the present invention.
Figure 8 is a diagram showing the process of each user selling/buying or exchanging NFT in the metaverse environment according to an embodiment of the present invention.
Figure 9 is a diagram showing a process in which activities in the real world and the metaverse environment are mutually compatible and connected to marketing activities according to an embodiment of the present invention.
Figure 10 is a diagram showing a process for recommending products or services targeting users or companion animals by reflecting their behavior patterns in real life according to an embodiment of the present invention.
Figure 11 is a diagram showing the configuration of an artificial intelligence server according to an embodiment of the present invention.
Figure 12 is a diagram showing the configuration of a metaverse server according to an embodiment of the present invention.

To clearly describe embodiments of the present invention, the drawings may be referred to, parts unrelated to the description are omitted, and identical or similar components are assigned the same reference numerals throughout the specification.

When a component is described as being “connected,” “coupled,” or “connected” to another component, that component may be directly connected or connected to that other component, but there are no other components between each component. It should be understood that may be “interposed” or that each component may be “connected,” “combined,” or “connected” through other components.

In this specification, home appliances placed in the house monitor the activities of companion animals such as dogs and cats, and from the monitoring results, analysis information on the companion animals such as dogs/cats is calculated and used as a tradable virtual asset, for example. For example, we will look at the technology for creating NFT (Non-Fungible Token).

Figure 1 is a diagram showing components involved in monitoring the activities of companion animals and generating NFTs based on this according to an embodiment of the present invention.

The electronic device 100 is a device that includes electronic products, home appliances, etc. The electronic device 100 may measure a companion animal's behavior or physical characteristics, or a person's movement or behavior pattern related thereto, using a sensor or the like. And during this process, the electronic device 100 can generate data on its own. The electronic device 100 may be placed within the house or may be moved outside the house with the user or companion animal.

The electronic device 100 transmits device-side generated information to the artificial intelligence analysis server 200 (S1). Information that is not sensed by the electronic device 100, for example, information directly entered by the user, information accumulated and stored according to the user's use of the electronic device 100, or personal information set in advance by the user is also transmitted from S1. can be the target of. Here, the user refers to a person who lives with a companion animal and uses the electronic device 100.

Information including raw data sensed by a sensor, information entered by the user within the device, or pet and user information confirmed through the device is called information generated by device side. This is transmitted in the S1 process.

As an example of device-generated information, member information may include one or more of the member's age, gender, weight, height, walking habits, voice, and activity patterns related to companion animals.

As an example of device-generated information, the pet information may include one or more of the pet's age, gender, weight, height, walking habits, eating habits, the pet's cry, and activity patterns.

The communication unit 210 (see FIG. 11) of the artificial intelligence analysis server 200 may receive device-generated information about the companion animal's activities and the activities of members related to the companion animal from one or more electronic devices. And the artificial intelligence module 220 (see FIG. 11) of the artificial intelligence analysis server 200 uses information generated by the device to collect information on members living in the space where the electronic device is installed, information on companion animals, or details of use of the electronic device. High value-added data can be generated that includes one or more of the service information provided or scheduled to be provided to members or pets.

In more detail, the AI Analysis Server 200 collects device-generated information provided by the electronic device 100 and analyzes the collected information, such as the pet's habits, meal times, food or water intake, etc. can confirm. In this process, information about the behavioral characteristics, economic power, purchased products, etc. of users interacting with companion animals may also be subject to analysis by the artificial intelligence analysis server 200.

As a result of the analysis, the AI Analysis Server (200) generates high value-added analysis data (high value-added data) that is necessary for the pet and includes products that the user should purchase, characteristics of the pet, etc. (S2 ).

The artificial intelligence analysis server 200 uses device-generated information to provide at least one of the following: biological information of companion animals living in a space where electronic devices are installed, history of use of electronic devices, or service information provided or scheduled to be provided to members and companion animals. High value-added data including can be generated. At this time, the biological information may include one or more of the pet's age, gender, weight, height, walking habits, barking sound, and meal time.

In addition, the information generated on the device side includes information generated by the electronic device about the items that the member controlling the electronic device inputs into or takes out from the electronic device, time information corresponding to input/output, and repetitive input/output of the items. It can be any one or more of the information about.

High-value analysis data (or high-value data for short) refers to data that analyzes the life patterns and consumption habits of users who own electronic devices 100, and various behavioral patterns or biometric characteristics of companion animals. During the analysis process, the artificial intelligence analysis server 200 can store device-side generated information transmitted by multiple electronic devices 100 as big data and use it as an analysis tool.

High-value data can be sold to online stores. Online stores can use high-value data to determine what products the user or pet needs and then perform marketing activities such as advertising or issuing coupons to the user. The online store may transmit marketing information including advertisements, coupons, links to detailed product information, etc. to the user's electronic device 100.

In this specification, an online store refers to a device that creates advertising content for marketing activities on the Internet or delivers it to another device, or wins an NFT for marketing activities or transfers it to another device.

To this end, the artificial intelligence analysis server 200 transmits the generated high-value analysis data to the NFT server (Non-Fungible Token Server) 300 (S3). The NFT server 300 can create an NFT based on analysis data and create an electronic wallet necessary to distribute it on the Internet, or include the NFT in the blockchain (S4).

Alternatively, the NFT server 300 may use a previously created electronic wallet. And the NFT server 300 transmits all or part of the NFT to the marketing platform server 500 (S5). In one embodiment, the contents of the header portion (i.e., title portion) of the NFT may be transmitted to the marketing platform server 500. This is the process that makes NFTs available for distribution.

The marketing platform server 500 can sell NFTs to other online stores and can also promote NFTs in this process (S6). As an example of the sales process, the marketing platform server 500 performs an NFT auction bid announcement and then receives bids from a number of online stores 700a to 700b (S7a, S7b).

As an embodiment of S7a and S7b, online stores include a process of transmitting coins including the electronic wallet address for refund to the electronic wallet address (public key) of the marketing platform server. Here, coins refer to virtual assets and can be implemented in various ways.

And among these, Online Store 2 (700b), which is selected according to a predetermined bidding process, is notified of the highest bid (S8). Afterwards, Online Store 2 (700b) transmits the electronic wallet address and coins for paying the NFT winning bid to the marketing platform server (500) (S9).

The marketing platform server 500 transmits some of the coins transmitted by online store 2 (700b) to the NFT server 300 (in one embodiment, transfer to the electronic wallet of the NFT server) (S10), and the NFT server 300 Transmits some or all of the coins received in S10 to the artificial intelligence analysis server (200) (S11). And the artificial intelligence analysis server 200 pays some or all of the coins received in S11 to the electronic wallet of the recipient who owns the electronic device 100 (S12).

In the above-described process, NFTs may be included in blocks combined with the blockchain network for stable distribution of NFTs. Encryption and decryption of the block can be done based on the public and private keys assigned to the device or party with access to the NFT included in the block. And access to the block can be achieved by transmitting and receiving identification information for the block, for example, the address of the block.

In addition, the online store that has won the NFT transmits information for marketing activities to the NFT server 300 or the artificial intelligence analysis server 200, and these servers transmit information for marketing activities to the electronic device 100. The electronic device 100 outputs this as voice/video/mail, etc. so that the user can check it. As a result, users who are targets of targeted marketing activities using high-value data are more likely to purchase products using advertisements or coupons suggested by marketing activities.

The marketing platform server 500 issues a bid notice to sell NFTs to multiple online stores (shopping mall operators) and bids the purchase price by a specified date (S6, S7a, S7b).

The marketing platform server 500 may designate the shopping mall operator (online store 2 in FIG. 1) that submitted the highest price as the successful bidder.

The marketing platform server 500 delivers the successful bid information (price) to the highest bidder and the electronic wallet address of the marketing platform server 500 (in one embodiment, the public key of the marketing platform server) to Online Store 2 (700b), the successful bidder. . In addition, we request Online Store 2 (700b), the successful bidder, to provide the NFT purchase cost according to a specific coin type or blockchain network type (ex: ERC-20, BEP-20, LG CNS Monachain, etc.) (S8) .

Online store 2 (700b), which purchased marketing data, that is, NFT, pays coins to the electronic wallet address (public key) of the marketing platform server (500) (S9). The marketing platform server 500 transfers some of the coins to the electronic wallet of the NFT server 300 to pay for the NFT purchase (S10).

The NFT server 300 also transmits some or all of the coins received in S10 to the artificial intelligence analysis server 200 (S11). And the artificial intelligence analysis server 200 pays some or all of the coins received in S11 to the electronic wallet of the recipient who owns the electronic device 100 (S12).

On the other hand, if marketing information, such as advertisements, provided by Online Store 2 (700b), which purchased the NFT, is provided to the electronic device of the customer who created the NFT, the customer may later engage in a specific activity (purchase) in response to the marketing information, such as the advertisement. , inquiry, etc.). The results generated by electronic devices sensing or monitoring these activities are transmitted to the marketing platform server 500 and online store 2 (700b), so that the results generated from NFT purchases and resulting marketing activities can be confirmed.

Meanwhile, the NFT block secured by the online store 700 can be used by the online store 700, the successful bidder, or can be transferred to a third party.

In other words, device-side generated information secured by home appliance sensors or electronic devices and customer high-value data generated based on this can be created and distributed as NFT virtual assets.

In addition, the NFT virtual asset is sold to the marketing consumer, and the remaining customer analysis information used by the NFT purchaser, target product list/price list available for sale, advertising medium, advertising time, and advertising period reservation information are received back from a third party. It can be transferred.

At this time, the acquired third party transfers the right to advertise on specific media (refrigerator display, dryer panel, etc.) of home appliances in the home and customer information not used by the primary buyer is transferred to the third party using blockchain. Technology is needed to make this possible.

By allowing successful bidders to sell NFTs in addition to the party that created the NFT (NFT server), the scope of distribution of NFTs can be expanded.

The type of blockchain is information indicating the blockchain that includes the NFT, and various conventional blockchains can be included in this. It can be displayed as Ethereum, ERC20 (Ethereum Request for Comment 20), Binance Smart Chain, BEP20, etc.

Additionally, a new blockchain can be implemented for the NFT created in the embodiment of the present invention. For example, a new LG-Smart Chain can be created to specialize in NFTs. In addition, the NFT blocks included in each blockchain can be used not only in embodiments of the present invention but also in other systems and environments.

Next, the NFT title part may include the public key (address) of the NFT block and the recipient public key (address).

In one embodiment, the hash value is the value output by inputting all of the data included in the NFT into a hash function.

In addition, the table of contents of high value-added data included in the NFT body may be included in the NFT header so that anyone can know the information contained within the NFT during the process of NFT announcement, bidding, and distribution. Examples of data may be “Seoul/Jindo dog/2-person household” or “Seoul/Abyssinian cat/1-person household”. The information provided here includes information necessary for marketing.

Additionally, the NFT title part can be exposed as plain text without encrypting the header information. For example, it is composed of plain text such as “data on a single-person household raising a cat” or “data on a two-person household raising a Jindo dog” so that anyone can check what information the NFT provides.

Next, we look at the structure of the NFT text. The NFT body is encrypted information. For example, it may be encrypted with the recipient's public key, and decryption can only be performed by the recipient.

When an online store that has verified the information in the NFT header purchases an NFT, the information necessary for marketing such as advertising is included in the body of the NFT. Additionally, source code for using NFT in the Metaverse environment may also be included in the NFT body.

Figure 2 is a diagram showing a process in which an electronic device monitors the behavior of a companion animal according to an embodiment of the present invention. A dog (15) is presented as an example of a companion animal. Dogs can move around the house, eat (16), sleep (17), play with toys, or bark. Numbers 16 and 17 are pet products, and sensors are also placed in them, so that they can transmit sensed information to the artificial intelligence analysis server 200 like the electronic devices 100a, 100b, and 100c.

Camera sensors or IR sensors attached to electronic devices such as the refrigerator 100a, air conditioner 100b, and CCTV 100c placed in the house monitor how the pet dog 15 in the house is active. Information such as eating habits or lifestyle habits of the dog 15 calculated according to the monitoring process, or images captured by electronic devices, are all transmitted to the artificial intelligence analysis server 200 as device-generated information (S1a, S1b, S1c). ).

The artificial intelligence analysis server 200 uses the transmitted information to analyze the dog's eating habits, lifestyle habits (sleeping time, nap time, active time, etc.), toileting and urinating habits, exercise patterns, sleeping habits, water intake, meal amount, etc. Analyze information.

In addition, the artificial intelligence analysis server 200 analyzes the type of meal and the amount eaten by the dog 15, and the amount of stool and urine, the time and cycle of defecation, and the amount of defecation according to the amount of food and water consumed by the dog. Learning is performed by inputting into the learning model.

In other words, the artificial intelligence analysis server 200 analyzes the dog's eating habits and lifestyle as measured by sensors of pet products 16 and 17 in the house, sensors of general home appliances 100a and 100b, and sensors of other robot vacuum cleaners. The learning model can be advanced by inputting a portion (for example, 1/3) of the data about habits into the learning model. And the artificial intelligence analysis server 200 inputs the remaining data (for example, 2/3) into the learning model and determines the dog's current eating habits, living habits, toileting habits, exercise patterns, and sleeping habits based on the derived analysis data. Analyze the current status of etc.

The artificial intelligence analysis server 200 determines the range of activity of the pet dog 15 based on data measured by sensors of electronic devices, the time zone in which the pet dog 15 moves within the house, and the area where the dog is located when people are present. , Check the range of movement of the dog when there are no people in the space.

In one embodiment, sensors of electronic devices, such as a camera or sound sensor of a TV, a motion sensor or sound sensor of an air conditioner (100b), an ultrasonic sensor and a camera sensor of a robot vacuum cleaner, and a CCTV (100c) placed in the house The measured sensor data and image data are transmitted to the artificial intelligence analysis server 200 that provides cloud functions through a wireless communication device (e.g. router, gateway, etc.) and stored cumulatively in the artificial intelligence analysis server 200.

The artificial intelligence analysis server 200 analyzes the characteristics of the movements of the pet dog 15 by time zone and season, and determines the innate tendency of the dog 15 (ex: a dog breed that has high mobility like a shepherd and must run every day, and a speech dog that always has to run like a speech dog). By analyzing dog breeds that bark frequently, gentle and quiet dog breeds like retrievers, etc., the needs or deficiencies of the dog (15) are calculated.

The artificial intelligence analysis server 200 delivers the calculated information, that is, the analyzed results of the data, to the dog owner to understand the dog's basic tendencies, provides information about the dog's favorite behaviors, activities, and places, and provides information about the dog's favorite behavior, activities, and places. It allows the dog's owner to understand the dog's current welfare, satisfaction, activities, eating, and sleeping habits.

In addition, the artificial intelligence analysis server 200 can inform the dog's current psychological/physical state through the display of the dog owner's home appliances, the display of the mobile phone, refrigerator, washing machine, the voice guidance service of the electric range, and the voice guidance service of the robot vacuum cleaner. there is.

Meanwhile, if the user agrees to transmit the dog's information and the user's information to the artificial intelligence analysis server (200), the artificial intelligence analysis server (200) provides information such as the user's product purchase behavior, residential area, and dog food supplies. Collect information and evaluate the economic value of customers.

In addition, the artificial intelligence analysis server 200 determines the need for dog leashes, dog muzzles, dog clothing, dog shoes, dog waste collection bags, and dog wipes that are always used in the dog's daily life habits, as well as the dog's daily behavior habits and exercise. A list of product lines that can resolve the dissatisfaction of the dog's current needs by analyzing the dog's habits and psychological state (e.g. barking frequency, signal processing analysis of barking cries, etc.) Create a table listing the prices of each product.

Likewise, the artificial intelligence analysis server 200 analyzes the customer's home appliance purchase records, predicts the size of the customer's economic power, and analyzes data measured from the home appliance's sensor.

For example, the artificial intelligence analysis server 200 analyzes the number, age, and lifestyle of family members (e.g., the couple is dual-income, the child is under 8 years old and goes to daycare from 8 a.m. to 4 p.m.), By analyzing the average economic power and lifestyle of the area of residence (ex: Apartment complex 1 in OO-gu, etc.), the analysis results, home appliance purchase history, detergent, food purchase information, etc. are analyzed to determine the budget that a household can use for a pet dog. Analyze size.

In addition, when there are multiple pets in the house, the artificial intelligence analysis server 200 uses various sensors installed on home appliances in the house, such as cameras (TV, CCTV, robot vacuum cleaner), and sound sensors (dryer, washing machine). , TV, air conditioner), LiDAR (air conditioner), and motion detection sensors (electric oven, microwave oven, dryer, washing machine, etc.), each pet can be identified by analyzing the voiceprint of each pet's barking sound.

The artificial intelligence analysis server 200 can analyze the correlation between the barking sounds of each pet and the sounds made while running indoors. In one embodiment, information about which animal stays in which space indoors, what movements it makes, how it barks, and what its breathing sounds is received from electronic devices, and the correlation between the sensed data is analyzed to determine the tendencies of each companion animal. can be figured out.

Figure 3 is a diagram showing a process in which an artificial intelligence analysis server analyzes the characteristics of a companion animal according to an embodiment of the present invention.

The artificial intelligence analysis server 200 receives device-generated information related to the companion animal from the electronic device (S21).

In the case of a pet dog, examples of received information include the dog's personality, the amount of food the dog eats, the pitch of the dog's cry, and the volume of the dog's voice, to determine what year in the dog's life cycle (ex: 10 years) the dog is in. It can be.

The artificial intelligence analysis server 200 uses the above-described information to diagnose the current condition of the companion animal (S22). Current status may include the pet's current health status, current exercise status, current appetite status, differences in the pet's past health status, exercise/appetite status, and age.

The artificial intelligence analysis server 200 diagnoses health problems such as insufficient exercise capacity (ex: lack of muscle strength, etc.) and overweight, and provides a list of healthy meals that can improve the health of the pet when consumed, as well as overweight, underweight, and muscle strength. By researching the list and prices of products such as toys and exercise aids that can improve physical problems such as lack of food, a list of products needed for pets is extracted (S23).

In addition, the artificial intelligence analysis server 200 generates high value-added data (S24). High value-added data includes the characteristics of the aforementioned companion animals, information or products needed for companion animals, and the economic characteristics of electronic device users who raise companion animals.

Afterwards, the high-value data can be sold to an online store through the NFT server 300, and the artificial intelligence analysis server 200 receives information corresponding to marketing activities such as advertisements or coupons from the online store that purchased the high-value data. Do it (S26).

Then, the artificial intelligence analysis server 200 provides the received information to the electronic device, then receives the user's reaction information from the electronic device and provides it to the NFT server 300 or the online store that performed marketing activities (S27).

In one embodiment, the artificial intelligence analysis server 200 generates a message about the health status of the analyzed companion animal using sensor data or device-generated information transmitted by other electronic devices. And, among the electronic devices owned by the user, the artificial intelligence analysis server 200 analyzes home appliances with displays (TV, mobile phone, refrigerator front panel, etc.) and home appliances capable of playing sound (robot vacuum cleaner, TV, electric range, electric oven). , dryer, washing machine, mobile phone, etc.) can inform the user of the pet's current health status and health problems through video or sound.

The artificial intelligence analysis server 200 provides NFT with high value-added data including a list of products that help improve the health status, behavioral tendencies, and personality of companion animals, as well as advertisement times, advertisement repetition times, and advertisement costs for each advertisement product. It is transmitted to the server 300 so that it can be sold.

In addition, like S27, the artificial intelligence analysis server 200 sends advertisements or coupons, etc. to the electronic device 100 so that the electronic device 100 can output advertisements for products that help solve the problems of the companion animal. to provide.

That is, content provided by the online store, which is the successful bidder for the advertisement recruited through the NFT server 300 in the process S25 to S26, can be output.

In one embodiment, this is to play a video or audio advertisement according to the movement path of the pet owner based on the specific advertisement time zone, advertisement duration, advertisement frequency, promotional contents, etc. that the successful advertisement bidder has contracted by paying coins.

Figure 4 is a diagram showing a process in which high value-added data related to companion animals is sold and used for marketing activities according to an embodiment of the present invention.

Elements that are the same as those in FIG. 1 will be replaced with the description of FIG. 1 . The electronic wallet 900 is the electronic wallet 900 of a customer (user) who owns the electronic device 100, and can be set to one or more depending on the type of blockchain or type of coin.

The blockchain authentication node 600 directs the blockchain authentication node that authenticates the coin or block exchanged during the NFT purchase process.

First, the artificial intelligence analysis server 200 collects information related to companion animals and based on this, generates information such as advertising media, advertising time, advertising cycle, advertising duration, and expected revenue for each advertisement, and generates information such as advertising media, advertising time, advertising duration, and expected revenue for each advertisement, and collects information related to companion animals to the NFT server 300. Deliver it to (S30).

The NFT server 300 creates an NFT object containing high value-added information, advertising information, etc., and announces the auction on the sales site (S31). At this time, NFT objects for each of multiple customers may be announced for auction.

In one embodiment, the NFT server 300 provides three-dimensional shape information and high-value information (product list, dog personality, dog health status, dog age, etc.) so that high-value information related to companion animals can be sold in a metaverse environment. Write NFT specifications, including:

NFT object information is posted on the advertising site or marketing platform server 500 (ex: Naver, Kakao, Google, Facebook advertising platform server, etc.) managed by the NFT server 300, and the minimum bid price is announced.

At this time, the minimum bid price can be calculated based on the economic value of each information by the artificial intelligence analysis server 200, the periodicity and number of repetitions when performing display and sound advertising of home appliances, and the economic value generated thereby. .

In addition, when announcing a bid through an auction, the minimum advertising contract period and minimum advertising price that the successful bidder must contract can also be announced through the NFT server 300.

The online store 700, for example, a shopping store, checks the NFT posted on the sales site (S32). Then, bid on the item selected from among the multiple NFTs by suggesting the price you wish to purchase (S33). Alternatively, one NFT may be composed of multiple fields and bidding may be performed for each field.

Afterwards, the NFT server 300 makes a successful bid to the online store 700 that bid the highest price, provides information on the NFT price, and requests the successful bidder's public key and NFT wallet address (S34). The successful bidder, the online store 700, transmits the coin to be paid for the NFT and the successful bidder's public key (S35).

The NFT server (300) changes the owner information of the NFT object to the successful bidder's online store (700), encrypts the NFT with the successful bidder's public key to form a block, and connects to the blockchain network's authentication node (600). (Can be abbreviated as blockchain network, blockchain authentication node, or authentication node, etc.) (S36).

The authentication node 600 of the blockchain network checks the front and back block addresses on the chain to which the NFT block is connected and sends a response confirming that it has not been forged or altered (S37).

And the NFT server 300 informs the successful bidder, the online store 700, of the identification information of the NFT block connected to the blockchain, for example, the address of the NFT block (S38).

The online store 700 retrieves the NFT block from the blockchain and decrypts the block contents with its private key (S39). Meanwhile, the NFT server 300 delivers the coin received from the online store 700 to the artificial intelligence analysis server 200 (S40). The artificial intelligence analysis server 200 verifies the customer's electronic wallet address and delivers the coin (S41).

Afterwards, the successful bidder, the online store 700, sends the NFT server 300 information related to advertising to be used during a specific advertising time (advertising request information), for example, advertising product, advertising medium, advertising cycle, advertising date/time, advertising purpose. Transmit content, etc. (S42). And the NFT server 300 transmits the transmitted customer advertisement request information to the artificial intelligence analysis server 200 (S43). During this process, some of the coins may be delivered to the customer's electronic wallet (900).

The artificial intelligence analysis server 200 transmits marketing information, such as advertisements, discounts, product information, etc., to the customer's electronic device 100 (S44). The electronic device 100 transmits the output of the marketing information delivered in step S44, for example, advertising response data measuring changes in customer behavior after advertising execution, to the artificial intelligence analysis server 200 (S45). In one embodiment, data that senses the customer's movements or voice after seeing or hearing an advertisement for a product or service related to companion animals, whether the customer searched for the advertised product on the Internet, or the customer's purchase history of the advertised product, etc. This may be an example of advertising corresponding data.

This data may be generated from electronic devices located in the space or owned by the member, in addition to the electronic device that output the marketing information. For example, a member who sees an advertisement for a product printed on a refrigerator display can search for a product, service, or item using his or her cell phone or laptop, and this search record also becomes an example of advertisement corresponding data.

Afterwards, the artificial intelligence analysis server 200 analyzes the customer response data included in the device-generated information, extracts the customer's behavior change information, generates response information, and delivers it to the online store 700 that provided the marketing information (S46) ). Of course, in this process, information may be transmitted via the NFT server 300.

If a customer orders a product that is currently being promoted, the artificial intelligence analysis server 200 records information about the customer's purchasing behavior and selects products that are similar to the sold promotional product and are within the customer's purchasing power range. By collecting information and price information, high value-added data can be updated.

And the artificial intelligence analysis server 200 can transmit updated high-value data to the NFT server 300. The NFT server 300 can create a new NFT and provide it to the NFT server 300 or the marketing platform server 500 to announce the sale of a new NFT.

Meanwhile, information about companion animals and users collected by electronic devices can also be used to create and move virtual characters within the metaverse environment. For example, the artificial intelligence analysis server 200 and the NFT server 300 described above may form one server group.

Additionally, this server group provides a certain metaverse environment and can compensate with coins for various information generated within this environment.

In another embodiment, the marketing platform server 500 transmits the corresponding advertising content and advertising cycle information to the NFT server 300, and the NFT server 300 transmits it to the artificial intelligence analysis server 200 and to the corresponding home appliance. Set the time to examine advertising content, advertising cycle, advertising duration, and customer reaction after advertising execution.

After the advertisement is played on the target media of the target home appliance, the customer's reaction is measured with a sensor and delivered to the artificial intelligence analysis server (200), and the customer reaction data is sent back to the NFT server, and the NFT server (300) is again Create a new NFT and deliver it to the customer.

When applying the above-described embodiment, virtual assets generated by electronic devices such as home appliances or electronic products can be traded in an environment where blockchain and metaverse are implemented.

As an example of acquiring information sensed by electronic devices, the vibration sensor and sound sensor of the washing machine located on the veranda can sense the vibration and sound of footsteps of people or pets walking around, noise and voice generated in the surrounding area. there is. And the artificial intelligence analysis server 200 can analyze the characteristics of people or pets passing by in an adjacent location. Of course, the above-described sensors can be attached to refrigerators, washing machines, dryers, TVs, etc. to perform the above-mentioned functions.

When applying the above-described embodiment, the artificial intelligence analysis server 200 analyzes big data measured and generated by sensors mounted on home appliances, combines and analyzes information on each family member and companion animal in each household, and then , data with great added value can be derived.

This data is used for marketing activities such as advertising through storage, distribution, and sales, and a portion of the resulting profits is provided to customers who own home appliances. In addition, customers can easily check marketing information about the products they need and express it in the metaverse environment.

In the metaverse environment, marketing information about the product or use of the product is displayed on the customer's avatar or in the space decorated by the customer.

Figure 5 is a diagram illustrating interaction between a companion animal and a user in a metaverse environment according to an embodiment of the present invention. The metaverse server 1000 may be a server group consisting of an artificial intelligence analysis server 200 or an NFT server 300. Or, it may be a separate server that only provides metaverse services.

The Metaverse environment refers to a Metaverse world where multiple users can engage in economic and cultural activities within the virtual world, and users access the Metaverse server (1000) using mobile phones, smartphones, laptops, computers, etc. By doing so, you can create your own character, virtual house, store, etc. within the metaverse environment.

A plurality of electronic devices (100a, 100e) placed in the house sense the movement or current state of the pet in the house (S51a, S51e), generate device-side generated information, and transmit it to the metaverse server (1000). (S52a, S52e).

The metaverse server 1000 analyzes the received device-side generated information and expresses the companion animal character within the metaverse environment 1500. At this time, the space where the pet character is expressed may be a house or space in the virtual world built by the electronic device (100n) owned by the customer within the metaverse environment. Alternatively, companion animal characters can be expressed in stores, parks, etc. built by other service providers.

If the companion animal 15 is running around or playing with a toy in the house, the plurality of electronic devices 100a and 100e can sense this activity. Sensed content may also include images or videos taken of companion animals (15).

The metaverse server 1000 reflects the movement of the companion animal 15 and displays the companion animal character 1515 within the metaverse environment 1500. Additionally, the electronic device 100n owned by the customer can access the metaverse server 1000 to check the movement of the pet character 1515.

Here, information about the current status of the companion animal 15 described above may also be reflected in the companion animal character 1515 within the metaverse server 1000. If the companion animal 15 continues to lie down at home, the metaverse server 1000 may display that the companion animal character 1515 continues to lie down.

The owner of the pet can access the metaverse environment (1500) using the customer's electronic device (100n), check that his or her pet continues to lie down through the pet character (1515), and take action accordingly. can do.

In other words, even if the owner of the pet is separated from the pet, he or she can check the movement or status of the pet's character expressed in the metaverse environment 1500. To this end, the metaverse server 1000 accumulates and stores information about the behavior, movement, and state of the pet, and based on this, can express the current or specific state of the pet in the metaverse environment 1500.

For example, the artificial intelligence analysis server 200, which constitutes the metaverse server 1000, generates high value-added data suitable for companion animals 15 and determines whether the customer will receive information on recommended products/services accordingly. It can be confirmed through the electronic device (100n).

If the customer approves to receive information about products or services suitable for the current condition of his or her companion animal (15), the product or service recommendation provided by the online store that was successful in the process of Figures 1 to 4 above is provided. You can check information such as advertisements and coupons.

Additionally, within the metaverse environment 1500, a customer may purchase a product or service at a separate store that sells products or services that the customer can purchase.

When applying the embodiment of Figure 5, companion animals can also be expressed in the human character-centered metaverse. Users can play in the virtual world implemented on the platform provided by the metaverse environment (1500), shop for supplies for pets, health checkups, and engage in activities in the virtual world that match the age of the pet and the interests of the owner (user). Make it possible. And during this process, users can acquire, purchase, or sell items within the metaverse environment (1500).

In addition, through the process of S51 to S53, the appearance, barking, movement, and lifestyle habits of the pet in the real world are measured with sensors to create a pet character in the virtual world that shows the same behavior pattern in the metaverse environment (1500). It can be implemented. Users can foster this pet character (1515) and use it to perform various activities in the metaverse world.

In addition, when the customer's electronic device 100n inputs the user's voice, the metaverse server 1000 provides this back to the electronic devices 100a to 100e to transmit the user's voice to the companion animal 15. .

Accordingly, the metaverse server 1000 enables interaction between characters in the virtual world (user character-pet character) and the user-pet in the real world.

In addition, the Metaverse server (1000) is based on blockchain, and electronic devices that own or trade items in the virtual world function as blockchain nodes, connecting newly created blocks to the blockchain and verifying their integrity. It can fulfill its role. And as compensation for verifying the integrity of the block, the Metaverse server 1000 can provide coins to electronic devices.

Figure 6 is a diagram showing the process of exchanging items in a metaverse environment according to an embodiment of the present invention. The item is an example of a virtual asset such as NFT.

The first user (User1) and the second user (User2) can participate in the metaverse environment 1500 and exchange items with other users. Additionally, they can pay coins as a fee to the Metaverse server (1000) or another user's electronic wallet during the item transaction process.

In the process of a user applying to join the Metaverse server 1000, the address of the electronic wallet of the Metaverse server 1000 and the electronic wallet address of each user (subscriber) may be exchanged.

In the future, in the process of providing services such as buying and selling, auctioning, and ownership changes of items such as NFTs in the Metaverse environment (1500) provided by the Metaverse server (1000), coins are transferred to the other party's electronic wallet in return for service provision or exchange. It is used to transmit.

At this time, the transaction details for transferring the coin to the other party's electronic wallet are recorded in a block, and nodes (electronic devices) connected to the Metaverse environment (1500) managed by the Metaverse server (1000) ensure the integrity of the block. After verification, a response message indicating that it is normal can be sent. Of course, you can receive coins as a reward for participating in the integrity verification process.

A plurality of electronic devices (100a to 100c) owned by the first user (User1) and a plurality of electronic devices (100e to 100g) owned by the second user (User2) communicate with the metaverse server 1000 and communicate with the metaverse server 1000. Various activities can be performed in the virtual world of the metaverse environment (1500) implemented by the bus server (1000). The explanation will focus on a pet dog as an example of a companion animal.

In one embodiment, when the dog owner agrees to provide personal information in the process of signing up for the Metaverse environment (Metaverse World, 1500) and enters name, age, gender, residence, age of the dog, etc., the Metaverse server ( 1000) checks the purchase habits and recently purchased products of buyers corresponding to the address and name among the existing sales records, and identifies the dog's clothing, shoes, and dog's clothing, shoes, and dog clothes to be worn in the metaverse. Hats, etc. are provided in three-dimensional shapes.

The Metaverse server (1000), which implements the Metaverse environment (1500), which is a Metaverse World platform, allows dog owners to use certain cyber characters or items (dog owner clothes, dog toys, dog clothes, dog shoes, etc.) in the Metaverse environment (1500). Record and analyze purchase information to identify repeated behavior.

If a dog owner frequently purchases party costumes, a virtual coupon promoting the purchase of a party costume NFT for dogs developed by Metaverse Server (1000) is presented or a discount coupon is issued. In one embodiment, this includes a process in which the artificial intelligence analysis server 200 generates a list of related products or services.

The promotional/discount coupons provided are blockchain-based coupons that have a three-dimensional shape, and are nodes that participate in the metaverse environment by recording in a block the information of the dog owner who received the coupon and whether the coupon was used after receiving it. You can receive integrity verification by sending it to others.

In Figure 6, USER1/USER2 may purchase or sell items within the metaverse environment 1500. In particular, for products that have substance in reality (refrigerators, TVs), payment in the process of exchanging or purchasing/selling NFTs (for example, when itemized) representing these real products is made in the metaverse environment (1500). It can be done based on coin exchange.

Figure 7 is a diagram showing the product purchasing process according to an embodiment of the present invention. It is assumed that the owner of a companion animal (for example, a pet dog) is a user (USER 1), and this is a process that occurs when the user purchases a product according to a coupon or advertisement received. The object of the purchase process in FIG. 7 is an example of a product in the real world.

Additionally, items that do not require separate delivery or installation (virtual assets such as NFTs) can also be traded during the purchase process in Figure 7. In this case, since there is no installation or delivery, the transaction can be completed at step S64.

The following explanation focuses on the purchase of the actual product. As a result of the artificial intelligence analysis server 200 monitoring the dog's condition, information about the dog's body temperature rising while lying in the living room can be confirmed. This is a case where the temperature inside the house rises in the absence of the dog owner and the dog's health condition deteriorates.

Accordingly, the artificial intelligence analysis server 200 transmits a message containing the purchase of products or services necessary to resolve the situation in which the dog's health condition has deteriorated or a discount coupon for such purchase to the user's electronic device 100 (S61 ).

At this time, the artificial intelligence analysis server 200 may directly transmit a message to the user's electronic device 100 suggesting the purchase of a fan or air conditioner for the dog's health. Alternatively, the artificial intelligence analysis server 200 may transmit to the user a message provided by the online store 700 that has won the bid for high value-added information about the user and their companion animal in order to perform marketing activities such as advertisements or coupons.

The message consists of images, videos, text, etc. and can be displayed on a number of electronic devices 100 owned by the user (S62).

Users can check advertisements or coupons for the product or service, and these coupons are applied to the purchase of NFTs that can be purchased within the metaverse environment (1500) or NFTs that represent products in the real world.

For example, the user uses the electronic device 100 in his or her possession to visit a virtual home appliance store (managed by an online store) built within the metaverse environment and enlarges the three-dimensional shape of the product in detail inside and outside the product. After reviewing, make a purchase request (S63).

The user transfers the NFT discount coupon provided by S61 by the online store (700) and the coins held by the user to the electronic wallet held by the online store (700), and when purchasing the NFT of the product they wish to purchase, the user's electronic wallet ( 900), the NFT corresponding to the product goes in, and the NFT discount coupon and LG Coin come out (S64).

In this process, exchange of coins and NFTs may occur between the user's electronic wallet (900) and the electronic wallet of the online store (700).

In another embodiment, this exchange may occur via the metaverse server 1000, which manages the metaverse environment 1500. Alternatively, the metaverse server 1000 can receive coins corresponding to the fee from both sides.

More specifically, the online store 700 that sells products can transfer coins as a fee for NFT sales from the metaverse environment 1500 to the electronic wallet held by the metaverse server 1000. Additionally, users who purchase a product can also transfer coins as compensation for purchasing the product from the metaverse environment (1500) to the electronic wallet held by the metaverse server (1000).

If the user has experience purchasing services or products in the metaverse environment (1500) in the past, he or she can have the electronic wallet address of the metaverse server (1000) and send coins to this address.

In addition, the electronic device 100 owned by the user can display a video or NFT related to the purchased service or product. If the NFT includes sound or voice, the electronic device 100 owned by the user can play voice/music/sound, etc. (S65).

Additionally, the user can select or touch an image, voice, or text displayed on the electronic device 100, or utter a command for purchase or installation using a voice. In this case, the user can apply for delivery and installation of the product symbolized by the NFT or receive the service symbolized by the NFT.

When the user selects purchase, installation, or receipt, the home address of the electronic device 100 on which the NFT is displayed or the delivery address entered by the user may be automatically delivered to the online store 700 (S66).

The user specifies the desired installation date to the online store 700 by touching the display screen or using a voice. At this time, the order date, address, quantity, installation location, desired installation date, desired installation time, and orderer information (name, contact information, etc.) are recorded in the block in the items that record whether or not the NFT was ordered, and the block is encrypted and stored in the blockchain network. It is transmitted to , and if the integrity of each node is verified and deemed normal, it is added to the blockchain (S67). The address of the block is delivered to the online store 700 or metaverse server 1000 that will provide the product.

The online store (700) or metaverse server (1000) verifies the contents of the block and confirms that there has been no tampering or hacking in the order, and then sends the product's quantity, color, model name, and information to the manufacturer's factory server for product shipment and installation. Target delivery date and delivery area information can be transmitted.

In this process, the manufacturer's factory server can inform the logistics vehicle of the schedule for receiving the product and transporting it to the intermediate hub, the route of the vehicle, and the location of the container to receive and load the product. In this process, the corresponding information can be accumulated in the metaverse server 1000 (S68), and the user's electronic device 100 can check the contents (S69).

The metaverse server 1000 collects information generated in each process and expresses it equally in the metaverse environment 1500 so that the status of product manufacturing, delivery, and installation can be confirmed within the metaverse environment 1500. .

For example, in order to notify the metaverse server 1000 of the product assembly process, the manufacturer's factory server contains information such as the line number where the part is currently assembled, worker, work start time, and work completion time in a block. After transmitting to the blockchain and receiving integrity verification from each node (600), the corresponding block is connected to the blockchain. The metaverse server 1000 allows the product assembly process to be expressed in the metaverse environment 1500 when the electronic device 100 requests information included in the corresponding block.

In addition, once the assembly of the product is completed, it can be mounted on a delivery vehicle to move from the factory to the warehouse or delivery location. Information such as the path, location, speed, road vibration status, and container internal temperature along which the product moves to the intermediate logistics hub can all be provided to the metaverse server (1000), and this information is expressed in the metaverse environment (1500) It can be.

For example, products loaded in the same location in the cargo compartment of a virtual logistics truck are displayed in a three-dimensional shape in the metaverse environment 1500, and are affected by vehicle vibration, vehicle speed, internal temperature, and vehicle slippage in snow and rain situations. The movement or shaking of the product inside the cargo compartment that occurs as a result is also expressed in the metaverse environment (1500).

In addition, the user's character in the metaverse environment (1500) can open and check the NFT stored in the electronic wallet. For example, when the user uses the electronic device 100 to touch or click the NFT corresponding to the product displayed on the refrigerator display or mobile phone touch screen, several additional menus are displayed, and the current status of the product can be clicked among them. there is.

At this time, in the metaverse environment 1500, information such as which path the product moves in the real world, delivery speed, product status, vibration or shaking, etc. can be expressed in three-dimensional form.

Additionally, the user can set a location where the delivered product can be placed within a virtual house that resembles a house in the real world, or set information about the delivery gateway. For example, the width, length, and height of the product, the width, length, and height of the elevator door of the residence, and the width and height of the door of each room in the residence are calculated using the elevator door of the virtual residence implemented in the metaverse environment (1500). You can input the width and height of the door, the width and height of each room in your virtual world residence, etc.

The metaverse server 1000 can express the product within the metaverse environment 1500 by reflecting the size of the product in the real world.

When installing a product, the metaverse server (1000) expresses the size of each elevator door, the size of the door to each room, and the length that protrudes from the wall when a home appliance is placed in a three-dimensional shape in the residential space within the metaverse environment (1500). Therefore, the transport method of home appliances that can be safely installed and, if transport through the door is not possible, the transport of home appliances to a high-rise residence through a window and a special moving vehicle can be expressed in three-dimensional form.

Meanwhile, when a product delivery vehicle arrives at a residence in the real world, AS installers can simulate the product installation location and product transportation method in advance in the metaverse environment (1500). For example, after simulating the transport route and installation route with a virtual product in the metaverse environment (1500), installers actually unload the product from the vehicle in the real world and use a moving forklift or ladder truck, or manually lift the product. You can carry it and take the elevator. In addition, by transporting the product to the installation location of the intended residence, the optimal residential location simulated in advance is expressed in a translucent form in the space of the virtual residence within the metaverse environment (1500), and the final installation location is notified to the user who is the NFT purchaser. You can send a message (text), video (refrigerator display, etc.), or voice (electric range, etc.) requesting designation and install it accordingly when the user responds.

Once the user who has purchased the product decides on the installation location, facial recognition, fingerprint recognition, and voice recognition are performed on electronic devices that provide UX functions (refrigerator display, electric range microphone, dryer/washing machine touch panel, robot vacuum cleaner microphone). After recognizing signals, etc., and authenticating the installer's identity, the relevant installation location information is transmitted to the installer.

Installers install the product in the relevant location, perform additional work such as the location set by the purchaser, the height of the shelf, faucet connection area, and extension of the wire (multi-tap), and pay for installation costs (installation costs) incurred in addition to the basic installation items. Costs for auxiliary materials (multi-tap, multi-cap for connecting washing machine hose, faucet, etc.) can be charged to the user.

The electronic devices of the installers who worked on the installation transmit the details of additional expenses (part name, part cost, installation cost, ladder truck rental cost, etc.) to the user, and when the amount of coins is charged as a cost, it is sent to the buyer in the metaverse environment (1500). Claim items expressed in three-dimensional shapes (three-dimensional shape of a part, three-dimensional shape of a ladder truck, etc.) can be encrypted with the public key of the purchaser to create a block.

The generated block is transmitted to the blockchain nodes 600, and after each node verifies the integrity of the block, the installer notifies the user's electronic device 100 that billing information has been sent to the user.

The user's electronic device (100) decrypts the block with its own private key, confirms the billed cost and contents, and transfers the corresponding coin from the user's electronic wallet (900) to the electronic wallet address of the installer's electronic device. is encrypted, stored in a block, transmitted, and its integrity is verified.

When the blockchain nodes (600) verify the integrity of the block and confirm that it has not been forged or altered, the user notifies the installer that the fee has been paid to the corresponding wallet, and the number of coins represented by the NFT icon in the metaverse environment (1500) is also It can be expressed as decreasing.

Figure 8 is a diagram showing the process of each user selling/buying or exchanging NFT in the metaverse environment according to an embodiment of the present invention. The first electronic device 100a of the first user and the second electronic device 100b of the second user can access the metaverse environment 1500. Assume that the first user is a seller and the second user is a buyer. The first user, the seller, uses the first electronic device 100a to promote the NFT he or she owns through chatting, voice conversation, or advertisements on the metaverse environment 1500, and calculates and announces the selling price. (S71).

The second user, who wishes to purchase, transmits his public key to the seller's first electronic device 100a using his second electronic device 100b and transmits the desired purchase price (S72).

The first user, the seller, transmits his public key and electronic wallet address (identification information) to the second electronic device 100b of the second user, the buyer, using the first electronic device 100a, and transmits the selling price. Do it (S73).

The second electronic device 100b of the second user, the buyer, creates a block by encrypting it with the public key of the first user, connects it to the blockchain (S74), and transfers the coin to the seller's electronic wallet (S75).

The first user, the seller, creates a block by encrypting it with the buyer's public key so that the NFT can be delivered to the second user's electronic wallet address and adds it to the blockchain (S76). Then, the first electronic device 100a of the first user, the seller, transmits the identification information (block address) of the block to the second electronic device 100b (S77).

The second electronic device 100b of the second user, the buyer, decrypts the NFT using the buyer's private key and receives it (S78).

The embodiment of FIG. 8 is applied to an embodiment of purchasing an NFT that represents a product or service needed for the user's pet within the metaverse environment 1500, or purchasing an NFT that can be applied to an electronic product owned by the user. can do.

For example, the artificial intelligence analysis server 200 analyzes the dog's age and sensor data measured by home appliance sensors (motion sensors, sound sensors, image sensors, cameras, etc.), which are electronic devices indoors in the home, and analyzes the dog's age. Tendency (active, barking often, sleeping a lot, etc.), dog's favorite activities due to restrictions in the indoor environment (walking, running, howling, playing ball, digging, marking territory, other dogs of the opposite sex) The artificial intelligence analysis server 200 can create information about (and social activities, etc.) and a list of products or services for dogs.

In addition, in order to provide activities that dog owners and dogs can do together in the metaverse environment (1500) so that dog owners and dogs can do activities together in the real world due to time and space constraints, a metaverse environment ( 1500), spaces such as virtual three-dimensional shapes, parks, and trails can be automatically created.

In addition, within the metaverse environment (1500), an opportunity is provided for the user, the dog owner, and the dog to do their favorite activities together, and as a result, the dog owner and the pet dog continue to engage in activities in the metaverse environment (1500), thereby revealing new dog owners. You can discover your dog's tendencies. And the artificial intelligence analysis server 200 can feed back the activities that occurred in the metaverse environment 1500 to the electronic device 100.

For example, after the dog character runs in the metaverse environment 1500, the artificial intelligence analysis server 200 sends a predetermined message to the dog treadmill (electronic device) placed in the house, so that the dog runs near the treadmill. Make a sound that encourages you to come. As a result, the artificial intelligence analysis server (200) and electronic devices can induce the dog's behavior so that the dog can run in reality just as the dog character ran in the metaverse environment (1500).

When data on whether the new tendency is highly relevant and the dog owner's satisfaction level is high when purchasing the products is collected and a certain level of discount or some form of promotion is provided, the artificial intelligence analysis server 200 determines whether the purchase intent was low in the past. You can analyze information about whether the dog's owner changes his or her mind about purchasing the product. This can then be converted into high value-added information and become basic data for marketing activities targeting dog owners.

In FIGS. 7 and 8, the metaverse module 1020 (see FIG. 12) constituting the metaverse server 1000 generates information about recommended products, recommended services, or recommended items using device-side generated information, and these recommendations Identification information within the metaverse environment of the user who is the owner of the electronic device 100 may be provided to the online store 700 or the first electronic device 100a that sells a product, recommended service, or recommended item. And when the metaverse server 1000 receives marketing information including a discount coupon or advertisement or purchase request message provided based on the user's identification information from the online store 700 or the first electronic device 100a, it sends it to the user. It can be delivered.

Figure 9 is a diagram showing a process in which activities in the real world and the metaverse environment are mutually compatible and connected to marketing activities according to an embodiment of the present invention.

The user uses the electronic device 100 to purchase a product or service in the metaverse environment 1500 (S81). The artificial intelligence analysis server 200 or the metaverse server 1000 analyzes the purchased product/service (S82) and generates a recommended product/service list that can recommend the product or service.

Thereafter, the artificial intelligence analysis server 200 or the metaverse server 1000 transmits a recommendation list to the electronic device 100 and then collects the user's reaction information (S84). Response information refers to information about whether the user views the products or services in the recommended list in detail, makes a purchase, or uses a coupon.

Then, the artificial intelligence analysis server 200 or the metaverse server 1000 records the response information and reflects it when recommending products/services to the same user or other users in the group including the user in the future (S85). A group can be created based on various information such as the user's age, type of pet, characteristics of the pet, characteristics of the user, or residence.

When applying the embodiment of Figure 9, the artificial intelligence analysis server 200 or the metaverse server 1000 analyzes the activities with high satisfaction among the activities performed by the user, the dog owner character, and the dog character in the metaverse environment 1500. Corresponding products or services can be recommended and user purchases can be analyzed.

In one embodiment, when a user purchases an item for a companion animal character in the metaverse environment 1500, the artificial intelligence analysis server 200 or the metaverse server 1000 determines the real world with a high degree of relevance to the item. You can recommend a product or service or another item (virtual asset such as NFT) available in the metaverse environment (1500).

A detailed example of this is as follows. For example, if a user has a history of purchasing virtual items to decorate his or her dog character, the artificial intelligence analysis server 200 or metaverse server 1000 determines items/products/services, etc. based on the purchase history. I can recommend it.

In other words, a user who is a dog owner can go to a virtual store to purchase clothes, shoes, hats, leashes, etc. for the dog represented by the cyber character. For example, when a user character enters an online shopping mall built in the metaverse environment 1500, not only the cyber 3D character but also a pet care washer, dryer, rolling CCTV, or a list of products from affiliated sales companies are recommended products for the user. etc. may be displayed in the store of the metaverse environment 1500. Users can receive benefits such as discount coupons that can be converted into purchasing actions for the products in question.

Here, when the user touches the discount coupon on the screen (UX display) of the electronic device 100 to receive the discount coupon, the artificial intelligence analysis server 200 or the metaverse server 1000 provides the corresponding discount using the public key of the user's electronic wallet. Encrypt the coupon NFT and connect it to the blockchain.

In addition, the connected block is transmitted to a plurality of nodes 600 that make up the blockchain network, and when integrity verification is completed, the artificial intelligence analysis server 200 or the metaverse server 1000 determines that the block address includes a discount coupon. Users can be notified. As a notification method, components responsible for the UX of home appliances, which are electronic devices owned by the user (refrigerator display, electric range voice, robot vacuum cleaner voice, etc.), can notify the user of the provision of a discount coupon through video and sound. .

A discount coupon can be composed of a public part and an encrypted part. The encrypted part includes the name or list of products to which the discount is applied, product model name, discount rate, ID of the recipient who received the discount (dog owner name, dog owner ID, etc.), and discount coupon. The expiration date, etc. may be recorded.

In addition, the public part of the discount coupon contains the hash value of the block, the address of the front block (block connected to the front) on the blockchain, the address of the back block (block connected to the back) on the blockchain, and the title of the information contained in the encryption part (e.g. For example, a 15% discount coupon for a pet care washing machine, etc.) may be included.

If the user has a history of purchasing an item, product, or service to improve the dog's health, the artificial intelligence analysis server 200 or the metaverse server 1000 determines the item needed for the dog based on the user's information. You can recommend /products/services.

If a user joins the metaverse environment 1500, the user can select his or her character and a companion animal, for example, a dog character. In this process, the user can specify virtual items such as the human character's body type, top clothes, bottom clothes, and the dog character's dog clothes, dog shoes, and dog leash.

If the dog's body type is set as fat or thin, the artificial intelligence analysis server (200) or metaverse server (1000) presents a list of dog exercise supplies and dog health foods (protein, diet food, etc.) and provides discounts. You can encourage purchases by presenting a coupon.

Figure 10 is a diagram showing a process for recommending products or services targeting users or companion animals by reflecting their behavior patterns in real life according to an embodiment of the present invention. Figure 10 shows the process of analyzing activities with high satisfaction among activities that dog owners and dogs do together and recommending products and services based on the analysis results.

The electronic device 100 reports the behavior of the user or companion animal to the artificial intelligence analysis server 200 or the metaverse server 1000 (S91). In one embodiment, the electronic device 100 senses the behavior of the user or companion animal or generates information describing the behavior as device-generated information and transmits it to the artificial intelligence analysis server 200 or the metaverse server 1000. .

The artificial intelligence analysis server 200 or metaverse server 1000 generates marketing activity information by analyzing the behavior patterns of users or companion animals (S92). Marketing activity information includes recommendations for products or services needed by the user or the pet, provision of discount coupons, advertisements, etc.

Alternatively, marketing activity information includes recommendations for items that can be used within the metaverse environment 1500, provision of discount coupons, advertisements, etc.

And, when a user or a pet's character connects within the metaverse environment 1500, or when a character moves or moves within the metaverse environment 1500, the artificial intelligence analysis server 200 or the metaverse server 1000 The marketing activity information generated in S92 is provided to the user's electronic device 100 so that the user can check it (S93). For example, marketing activity information can be output as audio/video from the electronic device 100 of the user currently connected to the metaverse environment 1500 (S93).

Afterwards, when the user selects and purchases a product/service/item provided as marketing activity information or expresses interest by viewing details (transmitting user reaction information), the artificial intelligence analysis server 200 or the metaverse server 1000 Information for purchasing or providing detailed information about the product/service/item may be provided to the user's electronic device 100 (S94).

And, when the user makes a purchase, the artificial intelligence analysis server 200 or the metaverse server 1000 can proceed with the purchase process (S95). The artificial intelligence analysis server 200 or the metaverse server 1000 can place orders for products or services, or purchase items.

When applying the embodiment of FIG. 10, products or services necessary for the user may be recommended based on the user's behavior pattern for the companion animal.

For example, electronic devices can sense the history of removing a dog's hair from the owner's clothes, blankets, and household items. In this case, sensors in electronic devices measure foreign substances that have fallen from clothes in the washing machine, dryer, or styler, and the artificial intelligence analysis server 200 analyzes the foreign substances and determines that they are animal hair.

In this case, the artificial intelligence analysis server 200 or the metaverse server 1000 provides products ( An NFT containing discount coupons for dog laundry detergent, dog shampoo, dog gum, fat care washing machine, fat care dryer, styler, etc.) can be provided in a three-dimensional form to the electronic device 100 of the dog owner user.

And, when the user notifies the artificial intelligence analysis server 200 or the metaverse server 1000 of the receipt of the coupon using the electronic device 100, the artificial intelligence analysis server 200 or the metaverse server 1000 Provides an NFT containing the corresponding coupon to the electronic device 100.

In one embodiment, when the dog owner touches an NFT containing a coupon for a dog fur-related product and expresses his intention to receive it, the artificial intelligence analysis server 200 or the metaverse server 1000 confirms the address and public key of the dog owner's electronic wallet. Then, the NFT containing the product discount coupon is encrypted with the corresponding public key to create a block, and its identification information is transmitted to the dog owner user's electronic device 100.

At this time, as seen in Figure 9, an NFT containing a product discount coupon may have a public part and an encryption part.

In another embodiment, an electronic device may sense the behavioral characteristics of the dog in the real world, and the process of FIG. 10 may proceed based on this.

For example, virtual characters of a dog and its owner can be created in the metaverse environment 1500 by reflecting the dog's real-world behavioral characteristics, and their behavior in the virtual world or behavior in the real world can be accumulated to create one. It can be analyzed as a behavior pattern.

In one embodiment, an electronic device attached to a pet, for example, a dog collar sensor, can measure the dog's height indoors or outdoors according to the speed at which the dog walks in the park, the vibration of its gait, and the height of the collar sensor. there is. In addition, electronic devices such as mobile phones carried by users can also collect information about the walking course in the park where the dog runs when walking and the specific area of the park where the dog likes to roll around and play.

Information measured and collected by electronic devices such as necklace sensors and mobile phones is transmitted to the artificial intelligence analysis server (200) or metaverse server (1000) and analyzed.

As a result, the dog's actions can be implemented as a dog character in the metaverse environment (1500). For example, information about the same specific area (park, walking path, etc.) where you actually went for a walk in reality, such as S91, or an area (sandy beach, lawn, etc.) with similar characteristics to the area is sent to the artificial intelligence analysis server (200) or It can be collected by the metaverse server 1000. During the analysis process, the dog's basic information (eating habits, health, age, sleep status, personality) and in-depth analysis information (favorite play patterns, etc.) can be confirmed.

And, in this environment, items related to dogs or products/services that can be sold in the real world can be implemented as NFTs and expressed in three-dimensional shapes in the form of AR/VR/3D in the metaverse environment 1500.

The artificial intelligence analysis server (200) or metaverse server (1000) secures information on dog owners and dog behavior patterns, derives information that can be used for product marketing (preferred canned food, preferred snacks, preferred toys, etc.) When the dog owner performs an action at a specific location (lake park), a billboard can be displayed around the area in the metaverse environment (1500).

In addition, even when a dog and its owner character pass by a similar area (Lake Park in City A, Lake Park in City B) within the metaverse environment (1500), the contents of electronic display boards or store signs in the cyber world, or pet supplies or pet home appliances are displayed. Advertisements promoting the product, etc. may be output as video or audio.

When the dog owner touches or clicks on a specific advertisement within the metaverse environment (1500), the product expressed in a three-dimensional shape, advertisement video, voice, etc. are displayed in detail, and an NFT containing coupons or advertisements for product discounts is displayed. Present it to the dog owner, and the dog owner can receive the discount NFT through blockchain.

When the dog owner touches the billboard, the space itself moves to the promotional store for the product in the metaverse environment (1500), and another character (a character managed by a dedicated store employee) appears in the store and chats, videos, or Product promotions and sales activities can be carried out through video calls.

Alternatively, an artificial intelligence (AI) character that is not separately managed by humans can have conversations with customers to encourage purchases through chat, video, or video calls.

At this time, all records of conversations and product purchase behavior between the dog owner and store employee (human or AI) character in the virtual store built in the metaverse environment 1500 can be recorded as data in the encryption unit of the block.

After each time zone is included in a block and encrypted to form a blockchain, and its integrity is verified by the block nodes 600, if it is normal, the block is normally included in the blockchain. In addition, the artificial intelligence analysis server 200 or the metaverse server 1000 decrypts the block using the address of the block in which the corresponding conversation content is stored, and then determines whether a purchase order has occurred and purchase information such as the buyer's address and contact information. You can check and send a message to the dog owner to confirm that he or she has really applied for purchase.

If the customer clearly expresses his/her intention to purchase in the metaverse environment (1500), the artificial intelligence analysis server (200) or the metaverse server (1000) delivers his/her public key and requests payment in coins, and then the buyer The key and coin are stored in a block, encrypted, and added to the blockchain. In this process, when the authentication nodes (600) that make up the blockchain verify and report the integrity of the block, the artificial intelligence analysis server (200) or metaverse server (1000) receives the coin and sends the ordered product to the buyer's address. It is delivered to.

According to one embodiment of the present invention, the artificial intelligence module of the artificial intelligence analysis server 200 provides economic information about the area of the space where the electronic device 100 is placed, the price of one or more electronic devices placed in the space, or A member's purchasing power can be calculated using one or more of the purchase or subscription history and price calculated from service information provided or scheduled to be provided to the member, or items purchased when the electronic device accesses the metaverse environment. This information can be included as high-value data and traded as an NFT.

In addition, the analyzer of the artificial intelligence module analyzes the relationship between parents and children, considering the gender and age of each family member, and additionally infers the products and services needed for each family member. The analyzer of the artificial intelligence module can simultaneously determine relationships within the family using sensing data sensed by electronic devices, such as time at home and whether or not there are conversations.

In addition, the analyzer of the artificial intelligence module can analyze the relationship between companion animals and family members and recommend related products/services/items to family members who mainly purchase products needed for companion animals.

In addition, the artificial intelligence analysis server (200) or metaverse server (1000) analyzes the activities of two or more family members with their companion animals in the metaverse environment (1500) and also analyzes the activities of family members with their companion animals in the real world. By analyzing the content, you can select more efficient family members when recommending products or services.

As a result, an NFT containing high-value data of a family member may be traded at a higher price than an NFT containing high-value data of other family members.

The NFT server 300 can reprocess high value-added data to suit the metaverse environment, and can create virtual assets and upgraded types of added assets that reflect the current status of members, tastes, and operating situations of characters in the metaverse. You can. And the NFT server 300 creates an NFT block containing high value-added data and transmits it to the node of the blockchain network, and this NFT block is distributed to the global Ethereum network (ERC20), BSC blockchain (BEP-20, etc.) or its own block. Enables registration on the chain network. As a result, authentication nodes in the blockchain network can transmit the registered address (blockchain address, public key) of the NFT block to the NFT server 300.

In one embodiment, the generated NFT is a virtual item that symbolizes each high-value data. These items create metaverse characters by embodying items currently owned by each family member, and these items contain high-value data. NFTs contain useful marketing points for businesses seeking to conduct marketing, information on customers' purchasing tendencies, purchasing power, and economic power, and can be sold in the form of virtual assets.

For example, the NFT server 300 can create an NFT to express the customer in the form of 3D, AR (Augmented Reality), VR (Virtual Reality), or three-dimensional image data in a metaverse environment. The NFT server 300 includes the above-described information in the NFT to create a character with a three-dimensional shape by reflecting the age, gender, currently used products, clothing, etc. of each family member in the metaverse environment, and displays the currently owned product ( Bags, cars, TVs, etc. can also be displayed as virtual characters.

In addition, NFT can store data that indicates dynamic changes in the character moving according to the user's reaction as source code. In addition, high-value data is written as source code to be expressed in three-dimensional form in the metaverse, and high-value data can also be stored in the body of the NFT.

In addition, when creating an NFT, the NFT server 300 includes a list of products owned by the customer, the family's economic power or purchasing power, and information on future purchasing power, and this information is stored in the online store that later wins the NFT. It is encrypted with the public key and stored in the data area of the NFT specification.

To summarize the embodiment of FIG. 10, the metaverse server 1000 can create the same or similar virtual space within the metaverse environment 1500 using device-side creation information. For example, information about parks or playgrounds that users or their pets enjoy may be stored in the metaverse server 1000. And, based on this information, the metaverse server 1000 creates a virtual space.

Thereafter, when the user's character or the pet's character moves to the virtual space, the metaverse server 1000 provides information necessary for these users or the pet, for example, information about recommended products, recommended services, or recommended items. It can be printed in space.

Figure 11 is a diagram showing the configuration of an artificial intelligence server according to an embodiment of the present invention.

The communication unit 210 receives device-generated information about the companion animal's activities and the user's activities related to the companion animal from one or more electronic devices.

The artificial intelligence module 220 uses the device-generated information received by the communication unit 210 to provide user information and companion animal information living in the space where the electronic device is installed, or details of use of the electronic device, or information to the user or companion animal. Generate high-value data that includes one or more of the service information that has been or will be provided.

In addition, in the above-described embodiments, the artificial intelligence analysis server 200 may provide users with certain information related to marketing or provide information that enables the purchase of products/services/items.

Figure 12 is a diagram showing the configuration of a metaverse server according to an embodiment of the present invention.

The communication unit 1010 receives device-generated information about the companion animal's activities and the user's activities related to the companion animal from one or more electronic devices.

The metaverse module 1020 changes the user's character or the companion animal's character by reflecting device-side generated information in the metaverse environment space where the user and companion animal are active.

In addition, the metaverse server 1000 implements the metaverse environment in the above-described embodiments so that multiple users and their pets can be implemented as characters in the metaverse environment and perform activities in various virtual worlds. do.

In addition, the metaverse module 1020 can generate information about recommended products, recommended services, or recommended items using device-side generated information, and the communication unit 1010 sends the generated information to the user's electronic device 100. send. As a result, information such as movement of characters and advertisements within the metaverse environment 1500 can be confirmed on the user's electronic device 100.

In addition, the metaverse server 1000 may provide users with certain information or information that enables the purchase of products/services/items.

The artificial intelligence analysis server 200 of FIG. 11 and the metaverse server 1000 of FIG. 12 described above may be implemented in one device. For example, the server includes a communication unit, a metaverse module, and an artificial intelligence module, and may operate as the artificial intelligence analysis server described above in a specific process and as the metaverse server described above in another process.

Alternatively, the artificial intelligence analysis server 200 and the metaverse server 1000 may form one server group and operate closely with each other.

When applying the embodiments of the present invention, a virtual world character can be created based on sensor data from the real world of the user and companion animal in a metaverse environment.

Additionally, you can own assets and cyber characters by exchanging or selling multiple virtual assets within the metaverse environment. And, it ensures that actions in the metaverse environment can occur equally in the real world. For example, when a user orders a product or service in a metaverse environment, real-world activities such as production, delivery, installation, and after-sales service take place accordingly. And the process or intermediate results of this activity can be equally reproduced in the virtual metaverse environment.

When applying the embodiments of the present invention, in the metaverse environment, the characters of virtual users/pets and the information on home appliances, users, and pets in the real world affect each other, or information in the real world is transmitted to the virtual world. so that it can be reflected.

In addition, data measured by sensors, microphones, cameras, etc. of various electronic devices are transmitted to the artificial intelligence analysis server 200 and analyzed, and in this process, services/products/items necessary for the user or companion animal can be sold. Analysis data can be generated.

This data is high value-added data, and based on this, the NFT server 300 can create an NFT. In addition, the online store where the NFT was purchased can include product discount coupons, advertisements, or detailed information in the marketing information and transmit it to the user's electronic device.

In this process, the process of purchasing, transporting, and installing products in the real world is linked to the metaverse environment and the movement of NFTs so that users can check them.

In addition, when applying the embodiment of the present invention, the daily activities or behavior patterns of companion animals and users are analyzed to promote products, services, and items targeting them in the metaverse environment and the real world. Their purchase or exchange can be done within the Metaverse environment through NFT transactions, coin exchange, etc.

The present invention can be implemented in various different forms and is not limited to the embodiments described herein, and various changes and modifications are included in the scope of the present invention as long as they do not depart from the scope of the invention. Each component may be implemented as hardware, which is an independent component, but a program module in which some or all of the components are selectively combined to perform some or all of the functions of one or more hardware. It may be implemented as a computer program or software, etc. Alternatively, a component may be implemented in one device or module, or one component may be implemented divided into multiple devices or modules.

100: Electronic device 200: Artificial intelligence analysis server
300: NFT server 500: Marketing platform server
700: Online store 900: Electronic wallet
1000: Metaverse server

Claims (17)

a communication unit that receives device-generated information about a companion animal's activities and a user's activities related to the companion animal from one or more electronic devices; and
Using the device-generated information received by the communication department, information on the user and companion animal living in the space where the electronic device is installed, details of use of the electronic device, or service information provided or scheduled to be provided to the user or the companion animal It includes an artificial intelligence module that generates high value-added data containing one or more of the following,
After the communication unit transmits the generated high value-added data to the NFT server, the NFT server generates an NFT and then transmits part or all of the NFT to the marketing platform server,
The NFT is included in the blockchain,
The title part of the NFT includes a table of contents of the high value-added data and consists of unencrypted plain text,
The body of the NFT is encrypted information, and the online store that purchased the NFT through the marketing platform server decrypts the body and provides marketing information. An artificial intelligence analysis server. According to paragraph 1,
The user's information includes one or more of the user's age, gender, weight, height, walking habits, voice, and activity patterns related to the companion animal,
The information about the pet includes one or more of the pet's age, gender, weight, height, walking habits, eating habits, the pet's cry, and activity patterns. An artificial intelligence analysis server.
According to paragraph 1,
The device-side generated information includes information that senses the behavior of the user or the companion animal or explains the behavior,
The artificial intelligence module analyzes the behavior patterns of the user or companion animal and generates marketing activity information,
The marketing activity information includes one or more of recommendations for items that can be used within the metaverse environment provided by the artificial intelligence analysis server or metaverse server, provision of discount coupons, and advertisements. According to paragraph 1,
The artificial intelligence module may provide economic information about the area of the space where the electronic device is placed, the price of one or more electronic devices placed in the space, or purchase or subscription details and prices calculated from the service information, and whether the electronic device is meta An artificial intelligence analysis server that calculates the purchasing power of the user using one or more of the items purchased by accessing the bus environment.
According to paragraph 1,
The communication unit transmits the marketing information generated by the online store to the electronic device,
After the marketing information is output from the electronic device, the artificial intelligence module analyzes device-side generated information transmitted by the electronic device or another electronic device in the space where the electronic device is placed to generate response information, and then generates response information. update value-added data;
An artificial intelligence analysis server wherein the communication unit transmits the response information to the marketing information to the device that provided the marketing information. According to paragraph 1,
The artificial intelligence analysis server further includes a metaverse module that changes the user's character or the character of the companion animal by reflecting the device-side generated information in the space of the metaverse environment in which the user and the companion animal are active. Artificial intelligence analysis server.
According to paragraph 3,
The metaverse server is
a communication unit that receives device-generated information about a companion animal's activities and a user's activities related to the companion animal from one or more electronic devices; and
An artificial intelligence analysis server comprising a metaverse module that changes the user's character or the companion animal's character by reflecting the device-side generated information in the space of the metaverse environment in which the user and the companion animal are active. In clause 7,
The metaverse module of the metaverse server generates information about recommended products, recommended services, or recommended items using the device-side generated information,
The communication unit of the metaverse server transmits the generated information to the user's electronic device. According to clause 8,
The metaverse module of the metaverse server provides identification information of the user within the metaverse environment to the online store selling the recommended product, recommended service, or recommended item,
The communication unit of the metaverse server receives marketing information including a discount coupon or advertisement or purchase request message provided based on the user's identification information from the online store. In clause 7,
The metaverse module of the metaverse server creates the same or similar virtual space within the metaverse environment using device-side creation information,
When the user's character or the pet's character moves to the virtual space, the metaverse module of the metaverse server outputs information about recommended products, recommended services, or recommended items to the virtual space, artificial intelligence analysis. server. generating, by a first electronic device, device-generated information about the activities of a companion animal and a user's activities related to the companion animal;
transmitting, by the first electronic device, the device-generated information to an artificial intelligence analysis server or metaverse server;
The artificial intelligence analysis server transmits the generated high value-added data to the NFT server so that the NFT server generates an NFT;
The NFT server transmits part or all of the NFT to a marketing platform server;
The NFT is included in the blockchain, the header of the NFT includes the table of contents of the high value-added data and consists of unencrypted plain text, the body of the NFT is encrypted information, and the NFT is purchased through the marketing platform server. The online store decrypts the text and provides marketing information; and
Including the step of the first electronic device or the second electronic device receiving the marketing information from the artificial intelligence analysis server, or receiving information about a recommended product, recommended service, or recommended item from the metaverse server. A method of providing marketing information in a metaverse environment by analyzing animal and user information. According to clause 11,
The user's information includes one or more of the user's age, gender, weight, height, walking habits, voice, and activity patterns related to the companion animal,
The pet's information is meta-analyzed by analyzing the pet's and user's information, including any one or more of the pet's age, gender, weight, height, walking habits, eating habits, pet's cry, and activity pattern. How to present marketing information in a bus environment.
According to clause 11,
The device-side generated information includes information that senses the behavior of the user or the companion animal or explains the behavior,
The artificial intelligence analysis server further includes generating marketing activity information by analyzing behavior patterns of the user or companion animal,
The marketing activity information includes any one or more of recommendations for items that can be used within the metaverse environment provided by the artificial intelligence analysis server or the metaverse server, the provision of discount coupons, and advertisements, of companion animals and users. A method of analyzing information and providing marketing information in a metaverse environment. According to clause 11,
After the marketing information is output from the first electronic device, the artificial intelligence analysis server analyzes device-side generated information transmitted by the first electronic device or another electronic device in the space where the first electronic device is placed, and provides response information. After creating, updating high value-added data; and
The artificial intelligence analysis server further includes the step of transmitting the response information to the marketing information to the device that provided the marketing information. A method of providing marketing information in a metaverse environment by analyzing information on companion animals and users. . According to clause 11,
The metaverse server further includes the step of changing the user's character or the character of the companion animal by reflecting the device-side generated information in the space of the metaverse environment in which the user and the companion animal are active. A method of analyzing user information and providing marketing information in a metaverse environment.
According to clause 11,
The metaverse server providing identification information of the user within the metaverse environment to the online store selling the recommended product, recommended service, or recommended item; and
The metaverse server analyzes information on companion animals and users, further comprising receiving the marketing information including a discount coupon or advertisement or purchase request message provided based on the user's identification information from the online store. How to provide marketing information in a metaverse environment. According to clause 11,
The metaverse server creates an identical or similar virtual space within the metaverse environment using device-side creation information; and
When the user's character or the companion animal's character moves to the virtual space, the metaverse server further includes the step of outputting information about recommended products, recommended services, or recommended items to the virtual space. A method of analyzing user information and providing marketing information in a metaverse environment.

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