KR20230007787A - Method for advertising store based on user's location through provising digital stamp coupon service according to matching between user and store and system of the same - Google Patents

Abstract

Disclosed is a method for advertising store based on user's location by providing digital stamp coupon service according to matching between user and store. According to one aspect of the present invention, provided is a method for advertising store based on user's location by providing digital stamp coupon service according to matching between user and store, comprising: a step of storing store information including user information and store location by a storage unit; a step of receiving the user location in real time from the user terminal by a receiving unit; a step of generating a first recommendation information by filtering the store information including store locations within a set distance from the user location by the first filter unit; a step of generating a second recommendation information by filtering the first recommendation information matching the user information by a second filter unit; and a step of transmitting the second recommendation information to the user terminal so that a sender unit outputs the second recommendation information from the user terminal. Accordingly, the present invention can generate advertising effects which are beneficial to both the store and the user.

Description

User-store 1:1 matching digital stamp coupon service based on user location advertising method and system thereof }

The present invention relates to a method and system for advertising a store based on a user's location by providing a 1:1 user-store matching digital stamp coupon service.

Usually, in order to find a nearby store a user wants, he or she has to go through a cumbersome process of running a map application on the user terminal, entering the type of store or trade name of the store in the search box, and then checking the list of results that are output in plurality.

Meanwhile, stores generally issue stamp coupons such as cards for stamping confirmation stamps to reward users for visiting and using the stores several times, and provide them to users, but such stamp coupons can be lost. In addition to being easy, it is difficult to store stamp coupons for various stores.

Therefore, there is a need to develop a store advertisement providing method or system capable of providing not only real-time information of nearby stores to the user based on the user's location but also electronic stamp coupons for the corresponding store.

Republic of Korea Patent Publication No. 10-2013-0142703 (published on December 30, 2013)

The present invention outputs a store advertisement to the user terminal based on the location information of the user terminal, but provides the user with a stamp coupon service issued electronically by matching the user and the store 1: 1 to the user, thereby providing a beneficial advertising effect to both the store and the user. It is to provide a user location-based store advertisement method and system through providing a user-store 1:1 matching digital stamp coupon service capable of generating

According to one aspect of the present invention, a storage unit stores user information and store information including a store location, a reception unit receives a user location from a user terminal in real time, and a first filter unit sets the user location based on the user location. Generating first recommendation information by filtering store information including store locations within the distance, generating second recommendation information by filtering the first recommendation information matched to user information by a second filter unit, and generating second recommendation information by a sender. There is provided a store advertisement method based on user location through providing a user-store 1:1 matching digital stamp coupon service, including transmitting second recommendation information to a user terminal so that the second recommendation information is output from the user terminal.

The user information may include at least one of gender, age, inclination, and preference, and the store information may further include at least one of a category of business, an introduction photo, an introduction description, and handling items.

Generating the second recommendation information includes tagging user information and store information with a first tag and a second tag, respectively, calculating a correlation by matching the first tag and the second tag, and The method may include preparing second recommendation information by filtering first recommendation information that is equal to or greater than a set criterion and sorting in order of high correlation.

After the step of transmitting the second recommendation information to the user terminal, the receiving unit receives, from the user terminal or the store terminal, a history of using the store of the store information selected according to the user's use among the second recommendation information, and the storage unit uses the information. A step of storing the history in store information may be further included.

In the step of preparing the second recommendation information, when the first recommendation information is sorted, the use history may be applied prior to the degree of correlation.

After the step of storing user information and store information, the stamp unit matches the user information and store information to generate a stamp coupon, the receiver unit receives a discount coupon from the store terminal in real time, and the code generator unit generates a stamp coupon and discount Generating a QR code including a coupon, and storing the QR code in store information by a storage unit may further be included.

After the step of transmitting the second recommendation information to the user terminal, the reception unit receives the scan information of the QR code scanned through the camera provided in the store terminal from the store terminal, and the storage unit accumulates and stores the scan information in the stamp coupon. Further steps may be included.

After the step of storing the user information and the store information, the reception unit may further include receiving a store image captured in real time by a CCTV connected to the store terminal from the store terminal, and storing the store image in the store information by the storage unit. can

The store image includes frame images captured at each of a plurality of viewpoints, and in the step of transmitting the second recommendation information to the user terminal, the frame image at the current viewpoint may be transmitted to the user terminal according to a preset switching period.

The switching period may increase or decrease according to the user location, store location, user set time, charging state of the user terminal, and Wi-Fi connection state of the user terminal.

According to the present invention, based on the location information of the user terminal, a store advertisement is output to the user terminal, but the user and the store are matched 1: 1 to provide the electronically issued stamp coupon service to the user, which is beneficial to both the store and the user. advertising effect can be generated.

1 to 5 are flowcharts illustrating a store advertisement method based on user location through providing a user-store 1:1 matching digital stamp coupon service according to an embodiment of the present invention.
6 is a view showing a store advertisement system based on a user's location through the provision of a 1:1 matching digital stamp coupon service between a user and a store according to another embodiment of the present invention.

Since the present invention can apply various transformations and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, it should be understood that this is not intended to limit the present invention to specific embodiments, and includes all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the present invention, if it is determined that a detailed description of related known technologies may obscure the gist of the present invention, the detailed description will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. These terms are only used for the purpose of distinguishing one component from another.

Terms used in this application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, the terms "include" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Hereinafter, a user location-based store advertising method and system 100 through the provision of a user-store 1:1 matching digital stamp coupon service according to the present invention will be described in detail with reference to the accompanying drawings, which will be described with reference to the accompanying drawings. In doing so, the same or corresponding components are assigned the same reference numerals, and overlapping descriptions thereof will be omitted.

First, a store advertisement method based on a user's location by providing a digital stamp coupon service matching user-store 1:1 will be described.

According to the present embodiment, as shown in FIG. 1, the storage unit 110 stores user information and store information including store locations (S110), and the receiving unit 130 receives information from the user terminal 10. Receiving the user's location in real time (S130), Generating first recommendation information by filtering, by the first filter unit 150, store information including store locations within a set distance based on the user's location (S150) , generating second recommendation information by filtering the first recommendation information matched with user information by the second filter unit 170 (S170), and transmitting the second recommendation information from the user terminal 10 by the transmitter 180 There is provided a store advertisement method based on a user's location through providing a user-store 1:1 matching digital stamp coupon service including transmitting second recommendation information to the user terminal 10 (S180) so that is outputted.

According to this embodiment, a store advertisement is output to the user terminal 10 based on the location information of the user terminal 10, but a stamp coupon service electronically issued by matching a user and a store 1:1 is provided to the user. By providing the advertisement, a beneficial advertising effect can be generated for both stores and users.

Hereinafter, with reference to FIGS. 1 to 6 , each step of a store advertisement method based on user location through provision of a user-store 1:1 matching digital stamp coupon service according to the present embodiment will be described.

In step 110, the storage unit 110 may store store information including user information and store locations.

Here, the user terminal 10 and the store terminal 20 may be mobile terminals including smart phones, etc., and the user terminal 10 and the store terminal 20 include application programs including applications for implementation of the present embodiment. can be installed.

Accordingly, the user terminal 10 and the store terminal 20 may receive user information and store information from the user and store manager through the executed application.

Accordingly, the reception unit 130, which will be described later, receives user information and store information from the user terminal 10 and the store terminal 20, and then the user information and store information can be stored in a database by the storage unit 110. there is.

In particular, the store information may include a store location, and accordingly, store information to be provided to the user according to the user location may be filtered through a comparison between the store location and the user location, which will be described later.

In step 130, the receiving unit 130 may receive the user location from the user terminal 10 in real time.

In this case, the user terminal 10 may be a smartphone equipped with a GPS function, and the receiver 130 determines the location of the user terminal 10 transmitted in real time by the user terminal 10 through the GPS function, that is, the user's location. can be received in real time.

In step 150, the first filter unit 150 may generate first recommendation information by filtering store information including a store location within a set distance based on the user's location.

In other words, among the store information, a store location within a set distance radius based on the user location may be extracted and become first recommendation information.

Accordingly, after acquiring and selecting store information within a certain set distance from the user's location, the user can access the corresponding store information in real time.

In this case, the set distance may be additionally adjusted by the user after initially setting, and accordingly, the user may adjust the set distance as needed to more quickly access the store of the selected store information.

Also, here, the set distance may be specifically 50 to 300 m, and in this case, the standard error rate of the set distance may be within 1 m.

In step 170, the second filter unit 170 may generate second recommendation information by filtering the first recommendation information matched with the user information.

That is, if the first recommendation information is information considering the user's location for real-time accessibility as described above, the second recommendation information may be user-customized information suitable for each user's characteristics among the first recommendation information.

Here, the user information may include at least one of gender, age, inclination, and preference, and the store information may further include at least one of a category of business, an introduction photo, an introduction description, and handling items.

Here, gender, age, inclination and preference are data that can represent the individual characteristics of users to identify user needs, and types of business, introduction photos, introduction descriptions, handling items, etc. are data for effective advertisement for stores. This can be considered representative data.

As shown in FIG. 2, generating second recommendation information (S170) includes tagging user information and store information with a first tag and a second tag (S171), the first tag and the second tag, respectively. It may include a step of calculating correlation by matching (S172), and preparing second recommendation information by filtering first recommendation information whose correlation is equal to or greater than a set criterion and sorting in order of high correlation (S173). there is.

For example, if the user information of a certain user is female (gender), 20s (age), emotional (tendency), cafe (preference 1), casual clothes (preference 2), each user information has a first They can be tagged with tags (female, 20s, emotional, cafe, casual clothes).

Thereafter, store information including more second tags that match the first tag has a higher degree of correlation, and the store information is sorted in the order of high degree of correlation and included in the second recommendation information, thereby providing the user with the information. there will be

More specifically, an introduction photo of store information may be tagged as a second tag after keywords are extracted through image recognition, and main words included in the introduction description may be extracted and tagged as a second tag.

In addition, handling items may be different depending on the type of business, for example, a menu in the case of a restaurant, a type of clothes sold in the case of a clothing store, and contents of services provided in the case of a service center.

In step 180, the transmitter 180 may transmit the second recommendation information to the user terminal 10 so that the second recommendation information is output from the user terminal 10.

Accordingly, the user can check the store information included in the second recommendation information, that is, the store advertisement content, through the user terminal 10, and at this time, the second recommendation information may be exposed to the user in the order of high correlation. there is.

In this case, the second recommendation information may be output on the lock screen of the user terminal 10. In this case, the user simply touches the display provided in the user terminal 10 to display the second recommendation information on the lock screen. can be checked immediately.

As shown in FIG. 2 , after the step of transmitting the second recommendation information to the user terminal 10 (S180), the receiving unit 130 selects among the second recommendation information from the user terminal 10 or the store terminal 20. Receiving a use history of the store of the store information selected according to the user's use (S191), and storing the use history in the store information in the storage unit 110 (S192) may be further included.

That is, if the user selects any one of the second recommendation information and uses the store of the selected store information, the user's use history for the corresponding store is transmitted to the receiving unit 130 through the user terminal 10 or the store terminal 20. As the usage history is stored in the store information by the storage unit 110 , data for filtering the first recommendation information may be prepared as will be described later.

In the step of preparing the second recommendation information ( S173 ), the use history may be applied prior to the degree of correlation when arranging the first recommendation information.

In other words, in arranging the first recommendation information filtered according to the degree of correlation as described above, the second recommendation information may be prepared by first applying the usage history to the degree of correlation.

As a result, in the case of store information having a use history, the possibility of being provided to the user again increases, and thus, higher advertising efficiency for the corresponding user can be obtained as a store of the corresponding store information.

However, there may be a case where the user is dissatisfied with the store having a use history and does not want to use the store in the future or receive advertisements.

Accordingly, in the step of receiving the usage history (S191), the receiving unit 130 may further receive feedback information on the usage history from the user terminal 10, and in the step of storing the usage history in store information (S192), the store The unit 110 may not store the usage history according to the feedback information.

Meanwhile, in detail, the step of preparing the second recommendation information (S173) is the step of filtering the first recommendation information whose correlation is equal to or greater than the set standard, as shown in FIG. 3 (a) (S174), the filtered first recommendation information may include sorting in order of high correlation (S175), and arranging store information with a high usage history at the top among store information having a correlation difference of less than a set value among the sorted first recommendation information (S176). there is.

On the other hand, preparing second recommendation information (S173) is, as shown in FIG. Step 1 of sorting store information including use history among the information in order of high use history (S177), and second order of filtering first recommendation information other than the first sorted store information in order of high correlation, A step (S178) of arranging the lower part of the primary alignment may be included.

Meanwhile, the use history may be obtained through scan information of a QR code to be described later.

As shown in FIG. 4, after the step of storing user information and store information (S110), the stamp unit 121 matches user information and store information to generate a stamp coupon (S121), and the receiving unit 130 ) receiving a discount coupon from the store terminal 20 in real time (S122), generating a QR code including a stamp coupon and a discount coupon by the code generator 123 (S123), and a storage unit 110 ) may further include storing the QR code in store information (S124).

A stamp coupon generally refers to a card for sealing a stamp for confirming use of a store prepared by a store in order to pay a reward for a user visiting and using the store several times.

The stamp coupon referred to in this embodiment has the above general meaning, but can be understood as data as a data storage area for cumulatively storing scan information to be described later.

The stamp coupon is generated for each user at each store by matching user information and store information, and the store generates a discount coupon for a certain item in real time through the store terminal 20 to induce use of the user, and then the receiving unit 130 can be sent to

Accordingly, a QR code including stamp coupon and discount coupon data is generated and stored in store information, and as the store information included in the second recommendation information is transmitted to the user terminal 10, the corresponding QR code is also provided to the user. can become

As shown in FIG. 4 , after the step of transmitting the second recommendation information to the user terminal 10 (S180), the receiving unit 130 from the store terminal 20 through a camera provided in the store terminal 20. Receiving scan information of the scanned QR code (S193), and accumulating and storing scan information in the stamp coupon by the storage unit 110 (S194) may be further included.

That is, when a user arrives at a store and presents a QR code to a store manager to purchase a product and receive a discount, the store manager can scan the QR code through a camera provided in the store terminal 20 .

Then, the scan information of the QR code is transmitted to the receiving unit 130 through the store terminal 20, and when the storage unit 110 accumulates the scan information in the stamp coupon, the stamp coupon in the general sense as described above effect can occur.

Meanwhile, scan information of the QR code may include the aforementioned use history.

Meanwhile, as shown in FIG. 5, after the step of storing user information and store information (S110), the receiving unit 130 captures a store captured in real time by a CCTV connected to the store terminal 20 from the store terminal 20. Receiving the image (S125) and storing the store image in the store information by the storage unit 110 (S126) may be further included.

Accordingly, when the store image captured in real time by the CCTV installed in the store is transmitted to the receiver 130 through the store terminal 20 connected to the CCTV, and the storage unit 110 stores the store image in store information, As the store information included in the second recommendation information is transmitted to the user terminal 10, the corresponding store image can also be provided to the user.

The store image includes frame images captured at each of a plurality of viewpoints, and in the step of transmitting the second recommendation information to the user terminal 10 (S180), the frame image at the current viewpoint is converted to the user terminal 10 according to a preset conversion period. ) can be transmitted.

In other words, the store image includes an image in a frame per viewpoint constituting the continuously photographed store image, that is, a frame image, and transmits it to the user terminal 10, taking into consideration the hardware limitations of the user terminal 10. Accordingly, the frame image captured at the current point of view may be transmitted to the user terminal 10 according to a preset switching cycle.

Through such a frame image, the user can check the store situation and decide whether to visit the store. For example, if the user confirms that the number of customers in the store is small or appropriate through the frame image, the waiting time for ordering or purchasing is reduced. You may decide to visit the store by determining that it will take time.

The switching period may be increased or decreased according to the user location, store location, user set time, charging state of the user terminal 10, and Wi-Fi connection state of the user terminal 10.

That is, the switching period can be appropriately increased or decreased according to the state of the user terminal 10, thereby further improving the effect through the frame image.

Specifically, the switching period may decrease as the user's location is farther from the store location, and accordingly, the closer the user's location is to the store location, the more accurately the user can check the store situation through the faster-changing frame image.

In addition, the user-set time is set according to the time the user wants to visit the store, and the conversion period may be reduced from the user-set time.

In this case, the user can more accurately check the store situation through the frame image that is switched more quickly at the desired time to visit the store.

In addition, the switching period may be reduced when the user terminal 10 is in at least one of a charging state and a Wi-Fi connected state.

That is, when the user terminal 10 is being charged, there is no need to worry about rapid battery consumption due to the reception of a lot of data, and when the user terminal 10 is connected to Wi-Fi, the amount of data used due to the reception of a lot of data You won't have to worry about a sudden increase.

Therefore, in corresponding cases, by reducing the switching period and transmitting more frame images to the user terminal 10 at the same time, the user can more accurately check the corresponding store situation.

Next, a store advertisement system 100 based on user location through provision of a 1:1 user-store matching digital stamp coupon service will be described.

According to the present embodiment, as shown in FIG. 6 , the storage unit 110 stores user information and store information including the store location, and the receiver 130 receives the user location from the user terminal 10 in real time. ), a first filter unit 150 for generating first recommendation information by filtering store information including a store location within a set distance based on the user's location, and filtering the first recommendation information matched with user information to generate second recommendation information. A user including a second filter unit 170 that generates recommendation information, and a transmitter 180 that transmits the second recommendation information to the user terminal 10 so that the second recommendation information is output from the user terminal 10 - A store advertisement system 100 based on a user's location is provided by providing a store 1:1 matching digital stamp coupon service.

According to this embodiment, a store advertisement is output to the user terminal 10 based on the location information of the user terminal 10, but a stamp coupon service electronically issued by matching a user and a store 1:1 is provided to the user. By providing the advertisement, a beneficial advertising effect can be generated for both stores and users.

Hereinafter, with reference to FIGS. 1 to 6, each configuration of the user location-based store advertisement system 100 through the provision of a user-store 1:1 matching digital stamp coupon service according to the present embodiment will be described.

The storage unit 110 may store store information including user information and store locations.

The receiving unit 130 may receive the user location from the user terminal 10 in real time.

The first filter unit 150 may generate first recommendation information by filtering store information including store locations within a set distance based on the user's location.

At this time, the setting distance may be additionally adjusted by the user after initially setting.

The second filter unit 170 may generate second recommendation information by filtering the first recommendation information matched with user information.

Here, the user information may include at least one of gender, age, inclination, and preference, and the store information may further include at least one of a category of business, an introduction photo, an introduction description, and handling items.

The second filter unit 170 tags user information and store information with a first tag and a second tag, respectively, calculates a degree of correlation by matching the first tag and the second tag, and calculates a degree of correlation when the degree of correlation is equal to or greater than a set standard. Second recommendation information may be prepared by filtering first recommendation information and sorting in order of high correlation.

The transmitter 180 may transmit the second recommendation information to the user terminal 10 so that the second recommendation information is output from the user terminal 10 .

At this time, the second recommendation information may be output on the lock screen of the user terminal 10 .

The receiving unit 130 receives a use history of the store of the store information selected according to the user's use among the second recommendation information from the user terminal 10 or the store terminal 20, and the storage unit 110 stores the use history in the store. information can be stored.

When sorting the first recommendation information, the second filter unit 170 may apply the usage history prior to the degree of correlation.

At this time, the receiving unit 130 may further receive feedback information on the use history from the user terminal 10, and the storage unit 110 may not store the use history according to the feedback information.

Meanwhile, in detail, the second filter unit 170 filters first recommendation information whose correlation is equal to or greater than a set criterion, sorts the filtered first recommendation information in order of high correlation, and among the sorted first recommendation information, the correlation Store information with a high usage history among store information with a difference of less than a set value can be arranged at a higher rank.

On the other hand, the second filter unit 170 filters the first recommendation information whose correlation is equal to or greater than the set standard, and first sorts the store information including the use history among the filtered first recommendation information in the order of high use history. In addition, the filtered first recommendation information in addition to the store information that is firstly sorted may be secondarily sorted in the order of high correlation and placed below the first sorting.

Meanwhile, the use history may be obtained through scan information of a QR code to be described later.

The stamp unit 121 generates a stamp coupon by matching user information and store information, the receiver 130 receives a discount coupon from the store terminal 20 in real time, and the code generator 123 generates a stamp coupon and discount A QR code including a coupon may be generated, and the storage unit 110 may store the QR code in store information.

The receiving unit 130 may receive scan information of a QR code scanned through a camera provided in the store terminal 20 from the store terminal 20, and the storage unit 110 may accumulate and store the scan information in a stamp coupon.

Meanwhile, scan information of the QR code may include the aforementioned use history.

Meanwhile, the receiving unit 130 may receive a store image captured in real time by a CCTV connected to the store terminal 20 from the store terminal 20, and the storage unit 110 may store the store image in store information.

The store image includes frame images captured at each of a plurality of viewpoints, and the transmitter 180 may transmit the frame images at the current viewpoint to the user terminal 10 according to a preset switching period.

The switching period may be increased or decreased according to the user location, store location, user set time, charging state of the user terminal 10, and Wi-Fi connection state of the user terminal 10.

Specifically, the conversion period may decrease as the user's location becomes farther from the store location.

In addition, the user-set time is set according to the time the user wants to visit the store, and the conversion period may be reduced from the user-set time.

In addition, the switching period may be reduced when the user terminal 10 is in at least one of a charging state and a Wi-Fi connected state.

It will be said that more specific contents related to the contents of the above embodiment can follow that of the store advertisement method based on the user's location through the above-described user-store 1:1 matching digital stamp coupon service provision.

On the other hand, the components of the above-described embodiment can be easily grasped from a process point of view. That is, each component can be identified as each process. In addition, the process of the above-described embodiment can be easily grasped from the viewpoint of components of the device.

In addition, the technical contents described above may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiments or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. A hardware device may be configured to act as one or more software modules to perform the operations of the embodiments and vice versa.

Although one embodiment of the present invention has been described above, those skilled in the art can add, change, delete, or add components within the scope not departing from the spirit of the present invention described in the claims. The present invention can be variously modified and changed by the like, and this will also be said to be included within the scope of the present invention.

10: user terminal
20: store terminal
100: User-store 1:1 matching digital stamp coupon service based on user location based store advertising system
110: storage unit
121: stamp part
123: code generator
130: receiver
150: first filter unit
170: second filter unit
180: sending unit

Claims (10)

storing, by a storage unit, store information including user information and a store location;
receiving, by a receiving unit, a user location from a user terminal in real time;
generating first recommendation information by a first filter unit filtering the store information including the location of the store within a set distance based on the user's location;
generating second recommendation information by a second filter unit filtering the first recommendation information matched with the user information; and
A user location-based store advertisement through the provision of a user-store 1:1 matching digital stamp coupon service comprising the step of transmitting the second recommendation information to the user terminal so that the second recommendation information is output from the user terminal by a sender. Way.
According to claim 1,
The user information includes at least one of gender, age, disposition, and preference;
The store information further includes at least one of a type of business, an introduction photo, an introduction description, and a handling item, a user location-based store advertising method through providing a user-store 1: 1 matching digital stamp coupon service.
According to claim 2,
Generating the second recommendation information,
tagging the user information and the store information with a first tag and a second tag, respectively;
calculating a degree of correlation by matching the first tag and the second tag; and
Providing a user-store 1: 1 matching digital stamp coupon service, including the step of preparing the second recommendation information by filtering the first recommendation information having a correlation greater than or equal to a set criterion and sorting in order of high correlation. Store advertising method based on user location through
According to claim 3,
After transmitting the second recommendation information to the user terminal,
receiving, by the receiving unit, a history of using the store of the store information selected according to the user's use among the second recommendation information from the user terminal or the store terminal; and
Store advertising method based on the user's location through the provision of a user-store 1: 1 matching digital stamp coupon service, further comprising the step of storing the usage history in the store information by the storage unit.
According to claim 4,
In the step of preparing the second recommendation information,
A store advertising method based on user location through providing a user-store 1:1 matching digital stamp coupon service, applying the usage history in preference to the correlation when sorting the first recommendation information.
According to claim 1,
After the step of storing the user information and store information,
generating a stamp coupon by a stamp unit matching the user information and the shop information;
receiving, by the receiving unit, a discount coupon from a store terminal in real time;
Code generating unit generating a QR code including the stamp coupon and the discount coupon; and
Store advertising method based on user location through providing a user-store 1: 1 matching digital stamp coupon service, further comprising the step of storing the QR code in the store information by the storage unit.
According to claim 6,
After transmitting the second recommendation information to the user terminal,
receiving, by the reception unit, scan information of the QR code scanned through a camera provided in the store terminal from the store terminal; and
The store advertising method based on user location through providing a user-store 1: 1 matching digital stamp coupon service, further comprising accumulating and storing the scan information in the stamp coupon by the storage unit.
According to claim 1,
After the step of storing the user information and store information,
receiving, by the reception unit, a store image captured in real time by a CCTV connected to the store terminal from the store terminal; and
The store advertising method based on user location through providing a user-store 1: 1 matching digital stamp coupon service, further comprising the step of storing the store image in the store information by the storage unit.
According to claim 8,
The store image includes frame images captured at each of a plurality of viewpoints,
In the step of transmitting the second recommendation information to the user terminal,
A method of advertising a store based on a user's location through providing a 1:1 user-store 1:1 matching digital stamp coupon service, wherein the frame image at the current point of time is transmitted to the user terminal according to a preset conversion cycle.
According to claim 9,
The switching period provides a user-store 1: 1 matching digital stamp coupon service that is increased or decreased according to the user location, the store location, the user set time, the charging state of the user terminal, and the Wi-Fi connection state of the user terminal. Store advertising method based on user location through

Images