KR20220145516A - Method of operation for electronic catalog - Google Patents

Abstract

The present invention provides various and detailed information on products using an electronic catalog and enables movement to a shopping mall purchase web page. The present invention comprises the steps of: log-in; receiving product information from an electronic catalog server; displaying the received product information, classifying and displaying the received product information in a first half part, a middle part, and a second half part according to arrangement information; connecting to a video sharing platform by checking whether a 3D image display command is input from a user; checking whether a product selection signal is input from the user; displaying a 3D image by checking whether a 3D command is input in a state in which the product selection signal is input; checking whether there is a request for connection to a purchase site from the user in a state in which the product selection signal is input and interlocking with the purchase site; and checking whether there is a logout request from the user, and if there is, learning and updating the arrangement information and then logging out.

Description

How to operate an electronic catalog {METHOD OF OPERATION FOR ELECTRONIC CATALOG}

The present invention relates to a technology for operating an electronic catalog, and more particularly, to a method for operating an electronic catalog that provides various and detailed information on products and enables movement from the electronic catalog to a shopping mall purchase web page.

Recently, websites for commercial purposes have been actively opened using the Internet, and in particular, electronic commerce is rapidly expanding. Correspondingly, there is a trend that the distribution using the electronic catalog is increasing. E-catalog refers to product attribute information such as product name and code, date of production, specification, and characteristics of products, goods, goods, services, and services traded in the e-commerce system, as well as various information necessary for sales such as price, delivery method, and payment method. A catalog that stores information is also called a digital catalog.

Accordingly, the user can more conveniently read product information using the electronic catalog without accurate information or special knowledge about the product.

However, in the electronic catalog according to the prior art, it is difficult to quickly and easily access the information of the product desired by the user, Information on products is extremely limited, and it is inconvenient to select a desired product among the products you have read.

Korean Patent Publication No. 10-2009-0098556 (published on September 17, 2009) Korean Patent Publication No. 10-2010-0056763 (published on May 28, 2010)

Therefore, the present invention has been devised to effectively improve the conventional problems as described above, and find out which products the user wants to purchase or have high interest in through learning and display them in the front part of the catalog, Products with high interest and related products are displayed in the middle, and video sharing platforms are linked to the e-catalog to provide videos about products or promotions, and to use a 3D viewer to view products from a 360 degree angle. The purpose is to expand the hyperlink function and link the e-catalog to the shopping mall purchase page so that the desired product can be purchased conveniently.

The present invention for achieving the above object, the login step; Receiving product information from the electronic catalog server to the user terminal; In the user terminal, the received product information is displayed on the screen, classifying and displaying the first half, the middle part, and the second half according to the arrangement information; connecting the user terminal to the video sharing platform by confirming that a video display command is input from the user; displaying a 3D image by checking whether a 3D command is input while confirming that a product selection signal is input from the user; confirming that there is a request for connection to a purchase site from a user in a state in which the product selection signal is input, and linking to the purchase site; and, if it is checked whether there is a logout request from the user, learning and updating the arrangement information, and then logging out.

The batch information of the present invention is characterized in its technical configuration to be learned and updated by machine learning or deep learning.

The learning element of the arrangement information of the present invention is characterized in its technical configuration to include any one or more of the user's product purchase information, electronic catalog reading information, product fashion information, and personal information.

The learning element of the arrangement information of the present invention is characterized in its technical configuration to include any one or more of the user's product purchase information, electronic catalog reading information, product fashion information, and personal information.

The user terminal of the present invention is characterized in that any one of a smart phone, a tablet PC, and a notebook computer equipped with a touch pad.

The electronic catalog of the present invention is connected to a video platform, and the user terminal is characterized in that a video play for the company's promotion or the product information is performed.

In order to display the 3D image in the user terminal of the present invention, a 3D viewer program is used.

The shopping mall purchase site of the present invention is characterized in that it includes an online shopping mall or a purchase site of a public institution.

According to the electronic catalog operation method of the present invention, there are the following effects.

First, by learning which products the user wants to purchase or having a high interest in are the products, and displaying them in the front part of the catalog, and displaying products related to the products of high interest in the middle part, the user This has the effect of being able to access and read the desired product information more quickly and easily.

Second, by linking the user terminal with the video sharing platform to the electronic catalog to display videos for products or promotions, there is an effect of expanding the service range of the electronic catalog.

Third, by using a 3D viewer in the user terminal to view the product from a 360-degree angle, it is possible to provide the user with rich information about the product.

Fourth, by expanding the hyperlink function to link the e-catalog to the shopping mall purchase page, from the user's point of view, it is convenient to purchase the product immediately after reading the product through the e-catalog.

1 is a block diagram of a purchasing system to which an electronic catalog operation method according to the present invention is applied.
2 is a detailed block diagram of a user terminal according to the present invention.
3 is a flowchart of an electronic catalog operation method according to the present invention.
4 is an exemplary diagram illustrating a method for displaying product information according to the present invention.
5 is an exemplary view of a display screen according to the present invention.
6 is an exemplary diagram of a 3D image display according to the present invention.
7 is an exemplary view showing that a video screen is displayed as a pop-up window on the page of the electronic catalog according to the present invention.
8 is an exemplary view showing that a video of a pop-up window is displayed on the page of the electronic catalog according to the present invention.
Figure 9 shows an example of the display of product information on the table and chair for lectures in the electronic catalog according to the present invention.
10 is an enlarged view illustrating a photo of a single item and a purchase information table.
11 is an exemplary diagram illustrating a movement to a purchase site.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terms or words used in the present specification and claims should not be construed as being limited to conventional or dictionary meanings, and the inventor may properly define the concept of the term to describe his invention in the best way. Based on the principle, it should be interpreted as meaning and concept consistent with the technical spirit of the present invention, and the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, so the technical spirit of the present invention It should not be construed as representing all of them, and it should be understood that there may be various equivalents and modifications.

Hereinafter, a preferred embodiment of the electronic catalog operating method according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a purchasing system to which an electronic catalog operation method according to the present invention is applied.

Referring to FIG. 1 , the purchasing system to which the electronic catalog operation method according to the present invention is applied includes a user terminal 110 , a web server 120 , an electronic catalog server 130 , and a purchase management server 140 .

The user terminal 110 receives product information and the like from the web server 320 through the Internet and displays it on the screen, but finds out which products the user wants to purchase or has a high interest in through learning and enters the catalog in front of it. It is marked on the part so that the user can see it easily and quickly. In addition, the user terminal 110 links the video sharing platform to the electronic catalog to provide a video for a product or promotion, and to view the product from a 360-degree angle using a 3D viewer. In addition, the user terminal 110 uses a hyperlink function to link the electronic catalog to the shopping mall purchase page so that the user can conveniently purchase the desired product. Here, the user terminal 110 may include a smartphone, a tablet PC, and a computer (PC).

The web server 120 serves to receive an electronic catalog request from the user terminal 110 through the Internet, receive the electronic catalog from the electronic catalog server 130 and deliver it to the user terminal 110 .

The electronic catalog server 130 receives the electronic catalog request signal from the web server 120 and transmits the electronic files corresponding to the electronic catalog, and receives the purchase signal from the user terminal 110 and delivers it to the purchase management server 140 . play a role Here, the electronic file may include a list of products or information.

The purchase management server 140 processes the purchase signal transmitted from the electronic catalog server 130 and transmits the processed result to the user terminal 110 .

2 is a detailed block diagram of a user terminal.

Referring to FIG. 2 , the user terminal according to the present invention includes a control unit 111 for controlling driving of each part in the user terminal, a product information reception processing unit 112 for processing product information received in the user terminal, and a screen of the user terminal. A display control unit 113 for controlling the display operation of the user terminal, a 3D image processing unit 114 for processing to display a 3D image in the user terminal, and a product purchase performing unit connecting to a product purchase site to purchase a product selected in the user terminal (115).

3 is a flowchart of an electronic catalog operation method according to the present invention.

Referring to Figure 3, the electronic catalog operating method according to the present invention is a login step (S1), Step (S2) of receiving product information from the electronic catalog server, learning which products the user wants to purchase or has high interest in based on the received product information, and based on the learning results, the first and middle parts of the catalog and displaying in the second half (S3), Checking whether a video display command is input from the user and connecting to the video sharing platform (S4, S5), checking whether a product selection signal is input from the user (S6), 3D command is input while the product selection signal is input Checking whether the 3D image is displayed (S7, S8), checking whether there is a purchase site connection request from the user while the product selection signal is input, and linking to the purchase site (S9, S10), logout request from the user Steps to log out after learning and updating product information display placement information based on the user's product purchase information, electronic catalog reading information, product fashion information and personal information, etc. ) is included.

In a state in which the user terminal 110 is connected to the web server 120 through the Internet, login is performed using the user interface, When the product information of the electronic catalog is requested, the web server 120 receives the product information of the electronic catalog from the electronic catalog server 130 and transmits it to the user terminal 110 . Accordingly, the user terminal 110 can receive the product information requested by the user through the Internet and the web server 120 . The user terminal 110 may be any one of a smartphone, a tablet PC, a notebook computer, and a desktop PC. A touchpad is installed in a smartphone or tablet PC, and this touchpad can be used as a user interface (S1, S2).

In displaying the product information received through the above path on the screen, the user terminal 110 classifies and displays the first part, the middle part, and the latter part as shown in FIG. 4 according to the arrangement information. That is, product information of interest that the user is likely to purchase is displayed in the first half of the entire page of the electronic catalog, and related product information highly related to the product information of interest is displayed in the middle of the entire page of the electronic catalog, and the remaining product information is displayed at the second half of all pages of the electronic catalog. Here, the first half, the middle part, and the second half are names given in consideration of the order aspect and not related to the amount of pages. (S3)

Therefore, the user can browse through the many pages displayed over the entire page of the electronic catalog one by one to find the product information that he or she wants to view, or invest the least amount of effort and time to browse the product information without using the search function. You can browse quickly and easily.

Here, the product information of interest displayed in the first half of the electronic catalog is product information that is determined to be highly likely to be purchased by the user according to the placement information through learning, and the related product information displayed in the middle part is machine learning or deep processing according to the placement information. It is product information determined to have high relevance to product information of interest by running, and the remaining product information displayed in the latter half means product information other than the product information of interest and related product information among all product information according to the arrangement information.

For example, when a coffee machine is learned and determined as product information of interest and displayed on the first page, related coffee beans, coffee cups, coffee spoons, etc. are displayed on the middle page. And, the quilt learned and determined to be irrelevant to them is displayed in the second half.

In this state, the user can browse the product information displayed on each page while turning pages by touching a direction key or the like on the screen 201 of the user terminal 110 . Also, it is possible to move the page by using the move button. If necessary, it is possible to move by adding tabs for each paragraph.

At this time, the size of the page on which the product information is displayed is automatically adjusted as shown in FIG. 5 according to the size and ratio of the screen 201 of the user terminal 110 . In addition, the user may enlarge or reduce the screen 201 by using various menu buttons displayed at the bottom of the screen 201 . In addition, the user may search for a desired product by using a search function as needed.

The electronic catalog is connected to a video platform such as YouTube, and when it is determined that a video display command has been input from the user, the user terminal 110 is connected to the video sharing platform to view video content. there will be Here, the video content may be related to a promotional material of the corresponding company or related to product information. Here, the video display command may be input through a user interface, for example, a product mouse click here. (S4, S5)

7 exemplarily shows that the YouTube screen is displayed as a pop-up window 203 on the page of the electronic catalog. In this state, when the user touches or clicks the pop-up window 203 , a video is played, and FIG. 8 shows an example thereof.

Therefore, from the perspective of a company, it is possible to promote a company or a specific product through a video platform. In addition, from the user's point of view, it is possible to easily recognize what kind of company the corresponding company is, and to find information about a specific product more conveniently and quickly.

In the user terminal 110, a product selection signal is input by the user to select a target product, and in this state, when it is confirmed that a 3D (Three Dimensions) command is input by the user, and it is determined that it is input, as shown in FIG. Similarly, the product, for example, the furniture 202 is displayed while rotating 360 degrees. For this purpose, a 3D viewer program may be used. At this time, a color and size selection signal of the product may be input. (S7, S8)

Then, as described above, a product selection signal is inputted by the user to select a desired product, and at this time, it is checked whether a purchase site connection request is input by the user, and if it is found that the product is selected, the product is linked to the purchase site. Accordingly, the user terminal 110 is connected to the purchase management server 140 through the Internet and the web server 120 to purchase a desired product. Here, the purchase site connection request may be input through a user interface, for example, a mouse click. (S9, S10)

Accordingly, the user can purchase a product to be purchased from among the products read in the electronic catalog through the shopping mall purchase site. Here, the shopping mall purchase site may include "Nara Market" and various online shopping malls, and may include purchase sites of public institutions such as the Public Procurement Service.

Figure 9 shows an example of the display of product information on the table (desk) and chairs for lectures in the electronic catalog according to the present invention. That is, the left page of FIG. 9 shows an example that a lecture table and chairs are installed in a lecture room, and the right page shows a photo of a single product and a purchase information table for purchasing an item.

10 is an enlarged view of a photograph of a single item and a purchase information table 204 . As shown in FIG. 10 , the purchase information table 204 may include a product identification number (model name), hypertext (G2B), product specifications and unit price. Accordingly, the user can move to the purchase site by clicking on a desired one from among the hypertext (G2B) of the product to be purchased.

11 exemplarily shows that any hypertext among the hypertexts (G2B) displayed on the purchase information table 204 is touched or clicked and moved to the Nara Market General Shopping Mall.

As described above, after the 3D image is displayed or the shopping mall purchase page is moved to the shopping mall purchase page, it is checked whether there is a logout request from the user. It learns and updates product information display arrangement information. The product purchase information may include a purchase amount and number of times. At this time, the learning elements may include the user's product purchase history, electronic catalog browsing history, user preference information supplied from the user, and recent fashion information, etc. (S11, S12)

Batch information can be learned and updated by machine learning or deep learning. Here, machine learning is a method of learning and predicting by inputting data to a computer as a human learns, and deep learning is a method developed from machine learning that learns and predicts itself without inputting data to be learned by a human.

Here, the arrangement information is the user terminal 110 or the web In the server 120, it may be learned and updated by machine learning or deep learning.

After the batch information is updated through the above process, the logout requested by the user is processed and terminated. (S13)

Although the preferred embodiment of the present invention has been described in detail above, the scope of the present invention is not limited thereto, but may be implemented in more various embodiments based on the basic concept of the present invention defined in the following claims, These embodiments also fall within the scope of the present invention.

110: user terminal 110A: communication unit
110B: storage unit 110C: display unit
111: control unit 112: product information reception processing unit
113: display control unit 114: 3D image processing unit
115: product purchase execution unit 120: web server
130: electronic catalog server 140: purchase management server
201: screen 202: furniture
203: pop-up window 204: purchase information table

Claims (7)

login step (S1);
Receiving product information from the electronic catalog server to the user terminal (S2);
Displaying the received product information on the screen in the user terminal, classifying and displaying the first half, the middle part, and the second half according to the arrangement information (S3);
Confirming that a video display command is input from the user and connecting the user terminal to the video sharing platform (S4, S5);
displaying a 3D image by checking whether a 3D command is input in a state in which it is confirmed that a product selection signal is input from the user (S6-S8);
confirming that there is a request for connection to a purchase site from a user in a state in which the product selection signal is input, and linking to the purchase site (S9, S10); and
The method of operating an electronic catalog, comprising: if it is checked whether there is a logout request from the user, learning and updating the arrangement information, and then processing the logout (S11-S13).
According to claim 1,
The arrangement information is an electronic catalog operating method, characterized in that it is learned and updated by machine learning (Machine Learning) or deep learning (Deep Learning). According to claim 1,
The learning element of the arrangement information is
Electronic catalog operating method, characterized in that it includes any one or more of the user's product purchase information, electronic catalog reading information, product fashion information, and personal information.
According to claim 1,
The user terminal is an electronic catalog operating method, characterized in that any one of a smart phone, a tablet PC, and a notebook computer equipped with a touch pad.
According to claim 1,
The electronic catalog is connected to the video platform, the electronic catalog operating method, characterized in that the video play for the promotion of the company or the product information in the user terminal is performed.
According to claim 1,
An electronic catalog operating method, characterized in that a 3D viewer program is used to display the 3D image in the user terminal.
According to claim 1,
The shopping mall purchase site is
An electronic catalog operation method comprising an online shopping mall or a purchase site of a public institution.

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