KR102558742B1 - Method of operation for electronic catalog - Google Patents

Abstract

The present invention provides various and detailed information on products using an electronic catalog, and enables movement to a shopping mall purchase webpage.
The present invention for achieving the above object is a login step; Receiving product information from an electronic catalog server, displaying the received product information, classifying and displaying the received product information in a first half, a middle portion, and a second half according to arrangement information; Connecting to a video sharing platform by checking whether a 3D image display command is input from a user; checking whether a product selection signal is input from a user; displaying a 3D image by confirming whether a 3D command is input in a state in which a product selection signal is input; checking whether there is a request for connection to a purchase site from a user in a state in which the product selection signal is input, and linking the product selection signal to the purchase site; and checking whether there is a logout request from the user, and if there is, learning and updating the arrangement information and then processing the logout.

Description

How to operate an electronic catalog {METHOD OF OPERATION FOR ELECTRONIC CATALOG}

The present invention relates to a technology for operating an electronic catalog, and more particularly, to a method for operating an electronic catalog that provides various and detailed information on products and enables movement from the electronic catalog to a shopping mall purchase web page.

BACKGROUND ART In recent years, websites for commercial purposes using the Internet have been actively opened, and in particular, electronic commerce is expanding at a rapid pace. Correspondingly, the amount of distribution using electronic catalogs is increasing. An electronic catalog is a list that stores various information necessary for sale, such as product attributes such as product names and codes, production date, specifications, characteristics, prices, delivery methods, payment methods, etc.

Accordingly, the user can view product information more conveniently using the electronic catalog without accurate information or specific knowledge about the product.

However, in the electronic catalog according to the prior art, it is difficult for users to easily and quickly access product information they want. Information on the product is extremely limited, and it is inconvenient to purchase a desired product among the viewed products.

Korean Patent Publication No. 10-2009-0098556 (published on September 17, 2009) Korean Patent Publication No. 10-2010-0056763 (published on May 28, 2010)

Therefore, the present invention has been made to efficiently improve the conventional problems as described above, and finds out which products the user wants to purchase or has a high interest in through learning, displays them in the front part of the catalog, displays products related to the products of high interest in the middle part, provides videos for products or promotions by linking a video sharing platform to an electronic catalog, and allows users to view products at a 360-degree angle using a 3D viewer, expands the hyperlink function, and provides shopping mall purchase pages in the electronic catalog The purpose is to make it possible to conveniently purchase desired products by linking with

The present invention for achieving the above object, login step; Receiving product information from an electronic catalog server to a user terminal; In the user terminal, displaying the received product information on the screen, Classifying and displaying the first half, middle and second half according to the arrangement information; Connecting a user terminal to a video sharing platform by confirming that a video display command is input from a user; displaying a 3D image by checking whether a 3D command is input after confirming that a product selection signal is input from a user; checking whether there is a request for connection to a purchase site from a user in a state in which the product selection signal is input, and linking the product selection signal to the purchase site; and checking whether there is a logout request from the user, and if there is, learning and updating the arrangement information and then processing the logout.

The arrangement information of the present invention is characterized in technical configuration that it is learned and updated by machine learning or deep learning.

The learning element of the arrangement information of the present invention is characterized in technical configuration by including any one or more of the user's product purchase information, electronic catalog reading information, product fashion information, and personal information.

The learning element of the arrangement information of the present invention is characterized in technical configuration by including any one or more of the user's product purchase information, electronic catalog reading information, product fashion information, and personal information.

The user terminal of the present invention is characterized in that it is any one of a smart phone, a tablet PC, and a notebook computer equipped with a touch pad.

The electronic catalog of the present invention is connected to a video platform, and is characterized in that the user terminal performs video play for company promotion or product information.

It is characterized in that a 3D viewer program is used to display the 3D image in the user terminal of the present invention.

The shopping mall purchasing site of the present invention is characterized in that it includes an online shopping mall or a purchasing site of a public institution.

According to the electronic catalog operation method of the present invention, the following effects are obtained.

First, by finding out which products the user wants to purchase or having a high interest in through learning are displayed in the front of the catalog, and products related to the product of high interest are displayed in the middle, the user can quickly and easily access and browse the product information he/she wants.

Second, by linking a user terminal with a video sharing platform to an electronic catalog, it is possible to display a video about a product or publicity, which has the effect of expanding the service range of the electronic catalog.

Third, by using a 3D viewer in the user terminal to view the product at a 360-degree angle, there is an effect of providing rich information about the product to the user.

Fourth, by expanding the hyperlink function so that the electronic catalog can be linked to the shopping mall purchase page, from the user's point of view, it is convenient to purchase the product immediately after viewing the product through the electronic catalog.

1 is a block diagram of a purchasing system to which an electronic catalog operating method according to the present invention is applied.
2 is a detailed block diagram of a user terminal according to the present invention.
3 is a flowchart of an electronic catalog operation method according to the present invention.
4 is an exemplary diagram illustrating a display method of product information according to the present invention.
5 is an exemplary diagram of a display screen according to the present invention.
6 is an exemplary view of a 3D image display according to the present invention.
7 is an exemplary view showing that a video screen is displayed as a pop-up window on a page of an electronic catalog according to the present invention.
8 is an exemplary view showing that a video of a pop-up window is displayed on a page of an electronic catalog according to the present invention.
9 shows a display example of product information on tables and chairs for classes in an electronic catalog according to the present invention.
10 is an exemplary view showing an enlarged picture of a single product and a purchase information table.
11 is an exemplary view showing that a user is moved to a purchase site.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terms or words used in this specification and claims should not be construed as being limited to a common or dictionary meaning, and should be interpreted as meanings and concepts consistent with the technical spirit of the present invention based on the principle that the inventor can properly define the concept of terms in order to explain his/her invention in the best way. It should be understood that there is

Hereinafter, a preferred embodiment of an electronic catalog operating method according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a purchasing system to which an electronic catalog operating method according to the present invention is applied.

Referring to FIG. 1 , a purchase system to which an electronic catalog management method according to the present invention is applied includes a user terminal 110, a web server 120, an electronic catalog server 130, and a purchase management server 140.

The user terminal 110 receives product information and the like from the web server 320 through the Internet and displays it on the screen, but finds out which products the user wants to purchase or has a high interest in through learning, and displays them at the front of the catalog so that the user can easily and quickly view them. In addition, the user terminal 110 interlocks the video sharing platform with the electronic catalog to provide videos for products or promotions, and also allows the product to be viewed at a 360-degree angle using a 3D viewer. In addition, the user terminal 110 links the electronic catalog to the shopping mall purchase page using a hyperlink function so that the user can conveniently purchase a desired product. Here, the user terminal 110 may include a smart phone, a tablet PC, and a computer (PC).

The web server 120 serves to receive a request for an electronic catalog from the user terminal 110 through the Internet, receive an electronic catalog from the electronic catalog server 130 and deliver it to the user terminal 110 .

The electronic catalog server 130 receives an electronic catalog request signal from the web server 120, transmits electronic files corresponding to the electronic catalog, receives a purchase signal from the user terminal 110, and transmits it to the purchase management server 140. Here, the electronic file may include a list of products or information.

The purchase management server 140 processes the purchase signal transmitted from the electronic catalog server 130 and transmits the processed result to the user terminal 110 .

2 is a detailed block diagram of a user terminal.

Referring to FIG. 2 , the user terminal according to the present invention includes a control unit 111 that controls driving of each part of the user terminal, a product information reception processing unit 112 that processes product information received from the user terminal, a display controller 113 that controls a display operation on the screen of the user terminal, a 3D image processing unit 114 that processes a 3D image display on the user terminal, and a product purchase execution unit 115 that connects to a product purchase site so that a product selected in the user terminal can be purchased. do

3 is a flowchart of an electronic catalog operation method according to the present invention.

Referring to Figure 3, the electronic catalog operating method according to the present invention is a login step (S1), Receiving product information from the electronic catalog server (S2), learning which products the user wants to purchase or has a high interest in, based on the received product information, and displaying them in the first half, middle, and second half of the catalog based on the learning result (S3); Checking whether a video display command is input from the user and connecting to the video sharing platform (S4, S5), checking whether a product selection signal is input from the user (S6), checking whether a 3D command is input while the product selection signal is input, and displaying a 3D image (S7, S8), checking whether there is a request to connect to the purchase site from the user while the product selection signal is input, and connecting to the purchase site (S9, S10), checking whether there is a logout request from the user, and if so, After learning and updating product information display arrangement information based on product purchase information, electronic catalog reading information, product trend information, and personal information, logout processing is included (S11-S13).

In a state in which the user terminal 110 is connected to the web server 120 through the Internet, log-in is performed using the user interface, When product information of the electronic catalog is requested, the web server 120 receives the product information of the electronic catalog from the electronic catalog server 130 and transmits it to the user terminal 110 . Accordingly, the user terminal 110 can receive product information requested by the user through the Internet and the web server 120 . The user terminal 110 may be any one of a smart phone, a tablet PC, a notebook computer, and a desktop PC. A touchpad is installed in a smartphone or tablet PC, and this touchpad can be used as a user interface (S1, S2).

When the user terminal 110 displays the product information received through the above path on the screen, it classifies and displays the product information in the first half, middle, and second half as shown in FIG. 4 according to the arrangement information. That is, product information of interest that the user is likely to purchase is displayed in the first half of all pages of the electronic catalog, product information highly related to the product information of interest is displayed in the middle of all pages of the electronic catalog, and the remaining product information is displayed in the second half of all pages of the electronic catalog. Here, the first half, the middle, and the second half are names given in consideration of the sequential aspect and not related to page length. (S3)

Therefore, the user can read the product information he/she wants to browse more quickly and easily with minimal effort and time investment without using a search function or finding the product information he/she wants to browse by going through many pages displayed over the entire page of the electronic catalog.

Here, product information of interest displayed in the first half of the electronic catalog is product information determined to be highly likely to be purchased by a user according to arrangement information through learning, related product information displayed in the middle part is product information determined to be highly related to product information of interest by machine learning or deep learning according to arrangement information, and remaining product information displayed in the second half refers to product information other than product information of interest and related product information among all product information according to arrangement information.

For example, when a coffee machine is learned and determined as product information of interest and displayed on the first page, related coffee beans, coffee cups, and coffee spoons are displayed on the middle page. And, the futons learned and determined to be irrelevant to them are displayed in the second half.

In this state, the user can browse product information displayed on each page while turning pages by touching a direction key or the like on the screen 201 of the user terminal 110 . In addition, it is possible to move the page using the move button. If necessary, you can add and move tabs for each paragraph.

At this time, the size of the page on which product information is displayed is automatically adjusted as shown in FIG. 5 according to the size and ratio of the screen 201 of the user terminal 110 . And, the user can enlarge or reduce the screen 201 using various menu buttons displayed at the bottom of the screen 201 . In addition, the user can search for a desired product by using a search function as needed.

The electronic catalog is connected to a video platform such as YouTube. When it is confirmed that a video display command has been input from the user, the user terminal 110 is connected to the video sharing platform so that the video content can be viewed. Here, the video content may be related to promotional materials of a corresponding company or product information. Here, the video display command may be input through a user interface, for example, a mouse click on a product. (S4, S5)

7 shows an example of displaying a YouTube screen as a pop-up window 203 on a page of an electronic catalog. In this state, when the user touches or clicks the pop-up window 203, a video is played, and FIG. 8 shows an example.

Therefore, from the point of view of a company, it is possible to promote a company or a specific product through a video platform. In addition, from the user's point of view, it is possible to easily find out what type of company the corresponding company is, and to find out information about a specific product more conveniently and quickly.

In the user terminal 110, a product selection signal is input by the user and a target product is selected, and in this state, it is checked whether a 3D (Three Dimensions) command is input by the user, and if it is determined that the command has been input, the corresponding product, for example, the furniture 202, is rotated 360 degrees as shown in FIG. 6 and displayed. For this purpose, a 3D viewer program may be used. At this time, a product color and size selection signal may be input (S7, S8).

In addition, as described above, when a product selection signal is input by the user and a target product is selected, it is checked whether a request for connection to a purchase site is input by the user, and if it is determined that a connection request is input by the user, the product is interlocked with the purchase site. Accordingly, the user terminal 110 is connected to the purchase management server 140 through the Internet and the web server 120 to purchase a desired product. Here, the purchase site connection request may be input through a user interface, for example, a mouse click. (S9, S10)

Accordingly, the user can purchase a product he or she wants to purchase among the products viewed in the electronic catalog through the shopping mall purchase site. Here, the shopping mall purchase site may include "Nara Marketplace" and various online shopping malls, and may include purchase sites of public institutions such as the Public Procurement Service.

9 shows a display example of product information on a table (desk) and chair for classes in an electronic catalog according to the present invention. That is, the left page of FIG. 9 shows an example of a lecture table and chairs installed in a lecture room, and the right page shows a picture of a single product and a purchase information table for product purchase.

10 is an enlarged view of a photograph of a single product and a purchase information table 204 . As shown in FIG. 10 , the purchase information table 204 may include product identification numbers (model names), hypertext (G2B), product specifications and unit prices. Accordingly, the user can move to the purchase site by clicking on a desired item among hypertext (G2B) of a product to be purchased.

FIG. 11 exemplarily shows that any hypertext among the hypertexts (G2B) displayed on the purchase information table 204 is moved to the Nara Market general shopping mall by being touched or clicked.

As described above, after a 3D image is displayed or moved to a shopping mall purchase page, it is checked whether there is a logout request from the user, and if there is a request, product information display arrangement information is learned and updated based on the user's product purchase information, electronic catalog reading information, product trend information, and personal information. The product purchase information may include the amount and number of purchases. At this time, the learning element may include the user's product purchase history, electronic catalog browsing history, user preference information supplied from the user, and recent fashion information (S11, S12).

The arrangement information may be learned and updated by machine learning or deep learning. Here, machine learning is a method of learning and predicting by inputting data to a computer as a person learns, and deep learning is an advanced form of machine learning and a method of learning and predicting on its own without a human inputting data to learn.

Here, the arrangement information is the user terminal 110 or the web In the server 120, it may be learned and updated by machine learning or deep learning.

After the arrangement information is updated through the above process, logout requested by the user is processed and terminated. (S13)

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and can be implemented in more diverse embodiments based on the basic concept of the present invention defined in the following claims, and these embodiments also belong to the scope of the present invention.

110: user terminal 110A: communication unit
110B: storage unit 110C: display unit
111: control unit 112: product information reception processing unit
113: display control unit 114: 3D image processing unit
115: product purchase execution unit 120: web server
130: electronic catalog server 140: purchase management server
201: screen 202: furniture
203: pop-up window 204: purchase information table

Claims (7)

A login step (S1) of performing login using a user interface while the user terminal is connected to the web server through the Internet;
Step (S2) of the user terminal receiving product information from an electronic catalog server through the web server;
In the user terminal, when the received product information is displayed on the screen, it is classified and displayed in the first half, middle and second half of the electronic catalog according to the arrangement information,
product information that the user is likely to purchase is displayed on the first half of all pages of the electronic catalog, product information that is highly related to product information that the user is likely to purchase is displayed on the middle portion of the entire page, and product information other than the two pieces of product information among the received product information is displayed on the second half of the entire page (S3);
The user terminal confirms that a video display command is input from the user and connects to a video sharing platform (S4, S5);
In a state in which the user terminal confirms that a product selection signal is input from the user, checking whether a 3D command is input and displaying a 3D image (S6-S8);
In a state in which the product selection signal is input to the user terminal, the user terminal checks whether there is a request to connect to the purchase site from the user and interlocks with the purchase site (S9, S10); and
Including, if the user terminal checks whether there is a logout request from the user, processing logout after learning and updating the arrangement information (S11-S13);
The arrangement information is learned and updated by machine learning or deep learning,
The electronic catalog management method characterized in that the learning element of the arrangement information includes any one or more of the user's product purchase information, electronic catalog reading information, product trend information, and personal information.
delete delete According to claim 1,
The user terminal is an electronic catalog operating method, characterized in that any one of a smart phone, a tablet PC, a notebook computer equipped with a touch pad.
According to claim 1,
The electronic catalog is connected to the video sharing platform, and the user terminal performs a video play for company promotion or product information.
According to claim 1,
An electronic catalog management method, characterized in that a 3D viewer program is used to display the 3D image in the user terminal.
According to claim 1,
The purchase site
An electronic catalog operation method comprising an online shopping mall or a purchase site of a public institution.