KR20220141587A - Influencers marketing platform system based on contents analysis and marketing service providing method using the same - Google Patents

Abstract

An influencer sponsorship marketing platform system based on influencer analysis according to one technical aspect of the present invention comprises: a user terminal that provides sponsorship item information on a sponsorship item of an advertiser and a user; and a service server that collects influencer activity information for each influencer, sets an influencer evaluation grade for each influencer, and calculates the range of sponsorship items that can be provided to the influencer and the sponsorship cost for each sponsorship item according to the influencer evaluation grade. The service server can set the influencer evaluation grade by calculating at least one of an engagement rate (ER) index, a content creation index, a number of followers, and a preference evaluation index. According to one embodiment of the present invention, a reasonable sponsorship contract between an influencer and an advertiser can be executed by evaluating the influencer, setting the grade, and differently setting the type of sponsorship and the sponsorship cost that can be received depending on the grade of the influencer.

Description

Influencer sponsored marketing platform system based on influencer analysis and sponsored marketing service providing method using the same {Influencers marketing platform system based on contents analysis and marketing service providing method using the same}

The present invention relates to an influencer sponsorship marketing platform system based on influencer analysis and a method for providing a sponsorship marketing service using the same.

With the development of IT technology and communication technology, IT-based systems are being applied in various environments. As one such IT-based system, there is a social network system.

The social network system has come to function as a platform for providing user-friendly and convenient information, and accordingly, people who have influence by forming networks in social networks have emerged as influencers. Accordingly, a marketing environment using such influencers is being actively developed.

As a prior art for such influencer marketing, there is Korean Patent Application Laid-Open No. 10-2018-0089171 and the like.

In the case of this prior art, it relates to providing a system for relaying between an influencer and an advertising agency, and sets up a campaign to calculate a payment amount to the influencer based on this.

This prior art is limited to the function as an advertisement relay system. Therefore, there is a need for a sponsored marketing platform between the influencer and the advertiser that benefits both the influencer and the advertiser.

Korean Patent Publication No. 10-2018-0089171

One technical aspect of the present invention is to solve the problems of the prior art, and to evaluate the influencer to set the grade, and to set different types of sponsorship and sponsorship cost that can be received according to the grade of the influencer It is to provide an influencer sponsorship marketing platform system based on influencer analysis that can perform a reasonable sponsorship contract between an influencer and an advertiser and a method of providing sponsorship marketing services using the same.

In addition, a technical aspect of the present invention is to evaluate sponsorship products that are sponsorship targets and individually set a grade, and set different fees to be paid by the advertiser user to the system according to the grade of the sponsorship product, so that sponsorship using influencers It is to provide an influencer sponsorship marketing platform system based on influencer analysis that can induce reasonable payment of marketing costs, and a method for providing sponsorship marketing services using the same.

The above objects and various advantages of the present invention will become more apparent from preferred embodiments of the present invention by those skilled in the art.

One technical aspect of the present invention proposes an influencer sponsorship marketing platform system based on influencer analysis. The influencer sponsorship marketing platform system based on the influencer analysis collects influencer activity information for each of the user terminal and the influencer that provides sponsor product information for the advertiser user's sponsorship product, and Including a service server that sets an influencer evaluation grade for each, and calculates a range of sponsorship products that can be provided to the influencer according to the influencer evaluation grade and a sponsorship cost for each sponsor product. The service server may calculate at least one of an ER (engagement rate) index, a content creation index, the number of followers, and a preference rating index to set the influencer rating level.

In one embodiment, the influencer sponsored marketing platform system further includes an influencer terminal that provides information about the influencer activity of the influencer to the service server. The service server provides, through the influencer terminal, the range of the sponsorship products that can be provided to the influencer and the sponsorship cost for each of the sponsorship products, and receives a sponsorship offer for at least one from the influencer terminal If it is, it is possible to confirm with the user terminal whether to accept it, and conclude a sponsorship contract between the advertiser user and the influencer.

In one embodiment, the service server may set a sponsored product evaluation grade for each of the sponsored products, and differentially calculate the fee that the advertiser user has to pay to the sponsored marketing platform system in response to the sponsored product evaluation grade. .

In an embodiment, the service server collects influencer activity information for each of the influencers, and at least one of an ER (Engagement Rate) index, a content creation index, the number of followers and a preference evaluation index for each influencer. Calculate the range of the sponsor products that can be provided to each influencer and the sponsorship cost for each of the sponsor products based on the fee calculator and the influencer evaluation grade that calculate one and set the influencer evaluation grade, and It may include an influencer terminal and a sponsorship contract setting unit for concluding a sponsorship contract between the advertiser user and the influencer by interworking with the user terminal.

In one embodiment, the service server evaluates at least one of a preference evaluation index, an exposure frequency, an authentication index, and an advertisement product grade for each of the sponsorship products to set the sponsorship product evaluation grade and the sponsor product analysis unit corresponding to the sponsorship product evaluation grade The advertiser user may further include a fee calculation unit for differentially calculating the fee to be paid to the sponsor marketing platform system.

In one embodiment, the fee calculation unit includes an ER index analysis module for calculating the ratio of the visitor participation rate for the social content of the influencer, and the content generation index for calculating the degree of generation of the content produced by the influencer within a certain period of time Analysis module, follower analysis module that analyzes the number of followers of influencers, gender, age group and level of participation, calculates preference evaluation for each content of influencers, and evaluates influencers preference based on this It may include a preference evaluation index analysis module that calculates , and a sponsorship history analysis module that analyzes the influencer's previous sponsorship history and sponsorship results for the sponsorship history through the influencer sponsorship marketing platform.

In one embodiment, the fee calculation unit quantifies and calculates the influence of the influencer based on the ER index, the content creation index, the follower analysis, the preference evaluation index, and the sponsorship history analysis, and calculates the total influencer Contrast It may further include an influencer rating calculation module for calculating the influencer rating of the influencer based on the scattering diagram of the influencer's influence.

Another technical aspect of the present invention proposes a sponsored marketing service providing method based on influencer analysis. The sponsored marketing service providing method is a method of providing an influencer sponsored marketing service that is performed in a service server that provides an influencer sponsored marketing platform in conjunction with an advertiser user's user terminal and an influencer's influencer terminal. Collecting influencer activity information for each of the influencers, receiving from the user terminal information on a sponsored product provided by the advertiser user, for each influencer, ER (Engagement Rate) index, content Setting the influencer evaluation grade by calculating at least one of the generation index, the number of followers and the preference evaluation index, the range of sponsorship products that can be provided to the influencer according to the influencer evaluation grade, and sponsorship for each product It may include the step of estimating the cost.

In one embodiment, the method of providing the influencer sponsored marketing service includes setting a sponsored product evaluation grade for each of the sponsored products and a fee that the advertiser user must pay to the sponsored marketing platform system in response to the sponsored product evaluation grade It may include a step of differentially calculating.

In one embodiment, the step of setting the rating of the influencer includes an ER index analysis step of calculating the ratio of the visitor participation rate for the social content of the influencer, and the generation of the self-content produced by the influencer within a certain period The content creation index analysis step to calculate the degree, the follower analysis step to analyze the number of followers, gender, age group and participation level of the influencer, calculate the preference evaluation for each content of the influencer, and based on this A preference evaluation index analysis step that calculates the preference evaluation for an influencer and a sponsorship history analysis step in which the influencer has previously received sponsorship through the influencer sponsorship marketing platform and the sponsorship result for the sponsorship history are included. can

In one embodiment, the setting of the influencer evaluation grade includes quantifying the influence of the influencer based on the ER index, the content creation index, the follower analysis, the preference evaluation index, and the sponsorship history analysis. The method may further include calculating an influencer rating of the influencer based on a scatter diagram of influence of the influencer relative to all influencers.

The means for solving the above-described problems do not enumerate all the features of the present invention. Various means for solving the problems of the present invention may be understood in more detail with reference to specific embodiments in the following detailed description.

According to one embodiment of the present invention, reasonable sponsorship between the influencer and the advertiser by evaluating the influencer and setting the rating, and setting the type of sponsorship that can be received and the sponsorship cost differently according to the rating of the influencer It has the effect of executing the contract.

In addition, according to an embodiment of the present invention, by evaluating and individually setting a rating for a sponsor product that is a target of sponsorship, and setting different fees to be paid by the advertiser user to the system according to the grade of the sponsor product, the influencer is used It has the effect of inducing reasonable cost payment for sponsorship marketing.

1 is a view for explaining an application example of an influencer sponsored marketing platform system based on influencer analysis according to an embodiment of the present invention.
2 is a block diagram illustrating an influencer terminal according to an embodiment of the present invention.
3 is a block diagram for explaining an embodiment of the influencer application shown in FIG.
4 is a block diagram illustrating a user terminal according to an embodiment of the present invention.
5 is a block diagram for explaining an embodiment of the user application shown in FIG.
6 is a diagram illustrating an exemplary computing operating environment of a service server according to an embodiment of the present invention.
7 is a block diagram for explaining an embodiment of a service server according to the present invention.
8 is a block diagram illustrating an embodiment of the fee calculating unit shown in FIG. 7 .
9 is a block diagram for explaining an embodiment of the sponsorship product analysis unit shown in FIG. 7 .
10 is a flowchart illustrating a method of providing a sponsored marketing service based on influencer analysis according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

However, the embodiment of the present invention may be modified in various other forms, and the scope of the present invention is not limited to the embodiments described below. In addition, the embodiments of the present invention are provided in order to more completely explain the present invention to those of ordinary skill in the art.

That is, the above-described objects, features, and advantages will be described in detail below with reference to the accompanying drawings, and accordingly, those of ordinary skill in the art to which the present invention pertains will be able to easily implement the technical idea of the present invention. In describing the present invention, if it is determined that a detailed description of a known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to indicate the same or similar components.

Also, as used herein, the singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as "consisting of" or "comprising" should not be construed as necessarily including all of the various components or various steps described in the specification, some of which components or some steps are It should be construed that it may not include, or may further include additional components or steps.

In addition, various components and sub-components thereof are described below in order to describe the system according to the present invention. These components and sub-components thereof may be implemented in various forms, such as hardware, software, or a combination thereof. For example, each element may be implemented as an electronic configuration for performing a corresponding function, or may be software itself operable in an electronic system or implemented as a functional element of such software. Alternatively, it may be implemented with an electronic configuration and corresponding driving software.

The various techniques described herein may be implemented with hardware or software, or a combination of both, where appropriate. As used herein, terms such as "Unit", "Server" and "System" likewise refer to computer-related entities, i.e. hardware, a combination of hardware and software, software or It can be treated as equivalent to software at the time of execution. In addition, each function executed in the system of the present invention may be configured in units of modules, and may be recorded in one physical memory or may be recorded while being distributed between two or more memories and recording media.

Although various flowcharts are disclosed to describe the embodiments of the present invention, this is for convenience of description of each step, and each step is not necessarily performed according to the order of the flowchart. That is, each step in the flowchart may be performed simultaneously with each other, performed in an order according to the flowchart, or may be performed in an order opposite to the order in the flowchart.

Hereinafter, an influencer sponsored marketing platform system based on influencer analysis according to some embodiments of the present invention and a sponsored marketing service providing method using the same will be described.

1 is a view for explaining an application example of an influencer sponsored marketing platform system based on influencer analysis according to an embodiment of the present invention.

Referring to FIG. 1 , an influencer sponsored marketing platform system based on influencer analysis (hereinafter referred to as a 'sponsored marketing platform system') includes an influencer terminal 100, a user terminal 200, and a service server. (300) may be included.

The influencer may use the influencer sponsored marketing platform by interworking with the service server 300 through the influencer terminal 100 . For example, the influencer may provide his/her activities as an influencer, for example, social network contents, streaming contents, vlog contents, etc. to the service server 300 , and the service server 300 may provide such influencer activities. Influencers can be evaluated based on

The user terminal 200 is for an advertiser user, and the advertiser user may use the influencer sponsored marketing platform by interworking with the service server 300 through the user terminal 200 . For example, the advertiser user uses the user terminal 200 to provide information on his/her sponsorship product - here, the sponsorship product encompasses goods and services - to the service server 300 and the service server based on this sponsorship information You can recommend and match an influencer suitable for the sponsor product, and proceed with the sponsorship contract based on this.

The service server 300 collects influencer activity information for each influencer, sets an influencer evaluation grade for each influencer, and can be provided to the influencer according to the influencer evaluation grade. The scope of sponsorship products and the sponsorship cost for each sponsorship product can be calculated.

The service server 300 may perform a sponsorship contract. The service server 300 provides the range of sponsorship products that can be provided to the influencer through the influencer terminal 100 and the sponsorship cost for each sponsorship product, and sponsors at least one from the influencer terminal 100 . When the subscription is received, the user terminal 200 may check whether the application is accepted or not, and a sponsorship contract between the advertiser user and the influencer may be concluded.

The service server 300 may provide a differential service based on the evaluation of the sponsored product. For example, the service server 300 may set a sponsor product evaluation grade for each sponsor product, and differentially calculate a fee that an advertiser user must pay to the sponsor marketing platform system in response to the sponsor product evaluation grade.

In FIG. 1 , each of the influencer terminal 100 and the user terminal 200 is illustrated one by one, but this is for convenience of explanation, and the influencer terminal 100 and the user terminal 200 may be configured in plurality. .

Hereinafter, various embodiments of the marketing platform system according to the present invention will be described in more detail with reference to FIGS. 2 to 10 .

2 is a block diagram illustrating an influencer terminal according to an embodiment of the present invention.

Referring to FIG. 2 , the influencer terminal 100 is a terminal used by the influencer to use a platform service, and various computing terminals are applicable. For example, the influencer terminal 100 is a smartphone, a smart pad, a tablet PC, a Personal Communication System (PCS), a Global System for Mobile communications (GSM), and a Personal Digital Cellular (PDC). ), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless) It includes wireless communication devices that users can carry, such as broadband Internet) terminals, and portable computing devices such as stationary PCs and notebook computers.

The influencer terminal 100 may include a communication unit 110 , an input/output unit 120 , a control unit 130 , and an influencer application (hereinafter, referred to as an 'influencer application') 140 .

The communication unit 110 may connect to a wireless network. The input/output unit 120 provides an input unit and an output unit to the user. For example, in the case of a smart phone, the input/output unit may be a touch screen.

The controller 130 controls other components of the influencer terminal 100 .

The influencer application 140 may be driven in the influencer terminal 100 to provide an influencer sponsored marketing service to the user by interworking with the service server 300 . Influencer application 140 works with the control unit 140 to obtain at least some rights for the communication unit 120 and the input/output unit 130 to generate content necessary for the influencer sponsored marketing service, provide content, create an image, You can enter data and the like.

The influencer application 140 is a software application running in the influencer terminal 100 . That is, it may be a software function driven by the memory (not shown) and the controller 130 .

The influencer application 140 may provide activity information of the influencer, for example, social network activity, streaming activity, vlog activity, etc. to the service server 300 .

3 is a block diagram for explaining an embodiment of the influencer application shown in FIG. 2 , and with reference to FIG. 3 , the influencer application 140 will be described in more detail.

Referring to FIG. 3 , the influencer application 140 includes an activity information providing module 141 , a sponsorship recommendation module 142 , a contract management module 143 , and a server interworking module 144 .

The server interworking unit 144 provides a communication interface for interworking with the service server 300 . For example, the server interworking unit 144 creates a communication channel so that other components of the influencer application 140 can connect with the service server 300 , or receives a notification or message provided from the service server 300 . It can be delivered to other components of the influencer app 140 .

The activity information providing module 141 may provide activity information of the influencer to the service server 300 . The activity information providing module 141 interworks with the service server 300 to preset a program related to the activity target of the influencer, and interworks with the program related to the activity target to provide a notification whenever an influencer activity occurs. can be provided

The sponsorship recommendation module 142 may receive, from the service server 300 , a range of sponsorship products that can be provided to a corresponding influencer and a sponsorship cost for each sponsorship product.

When the influencer desires a sponsorship contract with a matched advertiser user, the contract management module 143 may establish a sponsorship contract in conjunction with the service server 300 . To this end, the contract management module 143 is provided with personal identification information (eg, certificate, digital seal, seal image, etc.) of the influencer, and supports security for the contract to be legally effective, thereby providing an advertisement contract. can be concluded.

The contract management module 143 may provide a subscription for a sponsorship contract to the service server 300 according to the input of the influencer, and when the advertiser user approves the contract, it concludes the contract and information can be maintained.

The influencer application 140 can be implemented in various program types. For example, it may be implemented as software running on a computing device, or it may be implemented based on a web browser interworking with a web service provided by a service server.

4 is a block diagram illustrating a user terminal according to an embodiment of the present invention.

The user terminal 200 is a terminal used by an advertiser user to use a platform service, and as described above, various computing terminals are applicable.

The user terminal 200 may include a communication unit 210 , an input/output unit 220 , a control unit 230 , and a user application (hereinafter, referred to as a 'user application') 240 . Since the description of the communication unit 210 , the input/output unit 220 , and the control unit 230 can be easily understood from the above with reference to FIG. 2 , the description thereof will be omitted here.

The user application 240 is a software application running in the user terminal 200 . That is, it may be a software function driven by a memory (not shown) and the controller 230 .

The user application 240 may be driven in the user terminal 200 to provide an influencer sponsored marketing service by interworking with the service server 300 . The user application 240 may obtain at least some authority for the communication unit 210 and the input/output unit 220 in cooperation with the control unit 230 .

5 is a block diagram for explaining an embodiment of the user application shown in FIG. 4 . Referring to FIG. 5 further, the user application 240 includes a sponsorship information management module 241 and an influencer recommendation module ( 242 ), a contract management module 253 , a fee management module 244 , and a server interworking unit 245 .

The server interworking unit 245 provides a communication interface for interworking with the service server 300 , for example, creates a communication channel to be connectable with the service server 300 , or sends a notification or message provided from the service server 300 to the user. It can be delivered to other components of the application (240).

The sponsorship information management module 241 may provide information about the sponsorship product for the advertiser user's sponsorship product to the service server 300 . Sponsored product information is information about a product or service that the advertiser user wants to sponsor.

The influencer recommendation module 242 may receive information on an influencer suitable for a sponsored product from the service server 300 and display it to the advertiser user.

The contract management module 243 is provided with identification information (eg, certificate, digital seal stamp, seal image, etc.) of the operator user, and supports security for the contract to be legally effective and interlocks with the service server 300 . You can enter into a sponsorship agreement.

The fee management module 244 interworks with the service server 300 to receive information about the usage fee of the influencer-sponsored marketing platform system and provide it to the advertiser user.

The user application 240 can be implemented in various program types. For example, it may be implemented as software running on a computing device, or it may be implemented based on a web browser interworking with a web service provided by a service server.

In the above, the influencer terminal and the user terminal have been described with reference to FIGS. 2 to 5 . Since the influencer terminal and the user terminal operate in conjunction with the service server, it can be more easily understood with reference to the description of the service server to be described later.

Hereinafter, the service server will be described in more detail with reference to FIGS. 6 to 9 .

6 is a diagram illustrating an exemplary computing operating environment of a service server according to an embodiment of the present invention.

6 is intended to provide a general and simplified description of a suitable computing environment in which embodiments of the service server 300 may be implemented. Referring to FIG. 6 , the computing device 300 as an example of the service server 300 . ) is shown.

The computing device may include at least a processing unit 303 and a system memory 301 .

A computing device may include a plurality of processing units that cooperate in executing a program. Depending on the exact configuration and type of computing device, system memory 301 may be volatile (eg, RAM), non-volatile (eg, ROM, flash memory, etc.), or a combination thereof. The system memory 301 includes a suitable operating system 302 for controlling the operation of the platform, such as the WINDOWS operating system from Microsoft Corporation. System memory 301 may include one or more software applications, such as program modules, applications, and the like.

The computing device may include additional data storage devices 304 such as magnetic disks, optical disks, or tape. Such additional storage may be removable storage and/or fixed storage. Computer readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technique for stored information such as computer readable instructions, data structures, program modules, or other data. The system memory 301 and the storage 304 are only examples of computer-readable storage media. A computer readable storage medium may include RAM (RAM), ROM (ROM), EEPROM, flash memory or other memory technology, CD-ROM, DVD or other optical storage, magnetic tape, magnetic disk storage or other magnetic storage device, or any desired It may include, but is not limited to, any other medium that stores information and that can be accessed by computing device 300 .

input devices 305 of computing devices, such as keyboards, mice, pens, voice input devices, touch input devices, and comparable input devices. Output devices 306 may include, for example, displays, speakers, printers, and other types of output devices. Since these devices are widely known in the art, detailed descriptions thereof will be omitted.

A computing device may include a communication device 307 that allows the device to communicate with other devices over networks, such as wired and wireless networks, satellite links, cellular links, local area networks, and comparable mechanisms, such as in distributed computing environments, for example. have. Communication device 307 is one example of a communication medium, which may include computer readable instructions, data structures, program modules, or other data therein. By way of example, and not limitation, communication media includes wired media such as a wired network or direct connection connection, and wireless media such as acoustic, RF, infrared, and other wireless media.

The service server 300 may be described as a functional configuration implemented in such a computing environment. In this regard, various embodiments of the service server will be described in more detail with reference to FIGS. 7 to 9 .

7 is a block diagram for explaining an embodiment of a service server according to the present invention.

Referring to FIG. 7 , the service server 300 includes an influencer management unit 310 , a user management unit 320 , an influencer analysis unit 330 , a sponsorship contract setting unit 340 , a sponsor product analysis unit 350 , It may include a fee calculator 360 and a database 370 .

The influencer management unit 310 may manage the system registration of the influencer, and receive and manage information about the influencer activity of the registered influencer. The influencer management unit 310 may link with the influencer application 140 to provide an individually identified identifier for each influencer, and identify influencer activity information using the influencer identifier.

The user management unit 320 may manage system registration of advertiser users, and may receive and manage information on sponsored products from registered advertiser users.

The influencer analysis unit 330 collects influencer activity information for each influencer, and at least one of an ER (engagement rate) index, a content creation index, the number of followers, and a preference evaluation index for each influencer. can be calculated to set the influencer evaluation grade.

FIG. 8 is a block diagram illustrating an embodiment of the fee calculation unit shown in FIG. 7 , and the influencer analysis unit 330 will be described with further reference to FIG. 8 .

Referring to FIG. 8 , the influencer analysis unit 330 includes an ER (Engagement Rate) index analysis module 331 , a content generation index analysis module 332 , a follower analysis module 333 , and a preference evaluation index analysis module 334 . ), a sponsorship history analysis module 335 and an influencer rating calculation module 334 may be included.

The ER index analysis module 331 may calculate the ratio of the visitor participation rate for the social content of the influencer.

The content generation index analysis module 332 may calculate the degree of generation of its own content produced by the influencer within a certain period of time.

The follower analysis module 333 may analyze the number of followers of the influencer, gender, age group, and degree of participation.

The preference evaluation index analysis module 334 may calculate a preference evaluation for each content of the influencer, and calculate a preference evaluation for the influencer based on this.

The sponsorship history analysis module 335 may analyze the history that the influencer has previously sponsored through the influencer sponsorship marketing platform and the sponsorship results for the sponsorship history. In an embodiment, the sponsorship result may be classified for each sponsor product, for example, may be divided into a new product sponsorship result and a high-end product sponsorship result.

The influencer rating calculation module 336 quantifies and calculates the influence of the influencer based on the ER index, the content creation index, the follower analysis, the preference evaluation index and the sponsorship history analysis, and calculates the Based on the scatter diagram of influence, the influencer rating of the influencer can be calculated.

In one embodiment, the influencer rating calculation module 336 may calculate the influencer rating by classifying the sponsored product and assigning different weights to each analysis element of the influencer analysis unit for each sponsored product.

Sponsored products can be divided into new products and advanced products.

If the sponsored product is a new product, the influencer rating calculation module 336 assigns weights to the ER index, content creation index, and follower analysis results so that the highly scalable influencer is evaluated for the new product to give the influencer rating can be calculated.

If the sponsored product is a high-end product, the influencer rating calculation module 336 assigns a weight to the high-end product sponsorship result among the preference evaluation index and sponsor history results so that the influencer with high affinity is highly evaluated to give the influencer rating can be calculated.

The sponsorship contract setting unit 340 calculates the range of sponsorship products that can be provided to each influencer and the sponsorship cost for each sponsorship product based on the influencer evaluation grade, and works with the influencer terminal and the user terminal to interwork with the advertiser user You can sign a sponsorship contract between you and the influencer.

For example, the sponsorship contract setting unit 340 may sponsor a sponsored product free of charge to an influencer with an influencer evaluation grade of 1, and the lower the influencer evaluation grade, the lower the sponsorship cost of the sponsored product—that is, receiving a sponsored product. In return, you can set the price that the influencer has to pay to the advertiser-consumer-higher.

The sponsor product analysis unit 350 may set the sponsor product evaluation grade by evaluating at least one of a preference evaluation index, an exposure frequency, an authentication index, and an advertisement product grade for each sponsor product.

FIG. 9 is a block diagram for explaining an embodiment of the sponsorship product analysis unit shown in FIG. 7 , and the sponsor product analysis unit 350 will be described with further reference to FIG. 9 .

The sponsor product analysis unit 350 may include a preference evaluation index analysis module 351 , an exposure frequency evaluation module 352 , an authentication index evaluation module 353 , and a sponsor product rating evaluation module 354 .

The preference evaluation index analysis module 351 may calculate the preference evaluation of general buyers for the sponsored product. To this end, the preference evaluation index analysis module 351 may calculate the preference evaluation by analyzing the purchase reviews of the sponsoring product purchaser and calculating the positive level.

The exposure frequency evaluation module 352 may evaluate the exposure frequency of the sponsored product to the public. To this end, the exposure frequency evaluation module 352 may evaluate the exposure frequency by collecting the sales status of sponsored products for a predetermined open market.

The authentication index evaluation module 353 may use the sponsor product information in the user terminal 200 to evaluate the authentication index for the sponsor product. The certification index is an index of certification evaluation provided by public institutions, local governments, or private institutions. score can be assessed.

The sponsor product grade evaluation module 354 may evaluate the sponsor product grade based on the preference evaluation index, exposure frequency evaluation, and authentication index evaluation of the sponsor product. Sponsored product grade may be set as a relative grade using a scatter plot compared to all sponsors.

The fee calculation unit 360 may differentially calculate a fee that the advertiser user has to pay to the sponsor marketing platform system in response to the sponsor product evaluation grade. That is, the lower the grade of the sponsorship product, the higher the fee to be paid to the sponsorship marketing platform system can be set.

The database 370 may store and maintain data necessary for the operation of the service server.

In the above, various embodiments of the influencer sponsored marketing platform system have been described with reference to FIGS. 1 to 9 .

Hereinafter, a method of providing an influencer-sponsored marketing service according to an embodiment of the present invention will be described with reference to FIG. 10 .

The method of providing an influencer-sponsored marketing service, which will be described below, is performed based on the influencer-sponsored marketing platform system described above with reference to FIGS. 1 to 9. Easy to understand.

10 is a flowchart illustrating a method of providing an influencer-sponsored marketing service using collaboration between an influencer and an advertiser according to an embodiment of the present invention.

The method of providing an influencer sponsored marketing service shown in FIG. 10 is performed in a service server 300 that provides an influencer sponsored marketing service in conjunction with the influencer terminal 100 and the user terminal 200 .

The influencer terminal 100 may provide influencer activity information to the service server 300 (S1010). That is, the service server 300 may collect influencer activity information for each influencer ( S1020 ).

The service server 300 may calculate at least one of an ER (engagement rate) index, a content creation index, the number of followers, and a preference evaluation index for each influencer to set an influencer evaluation grade (S1030) .

The user terminal 200 may provide sponsorship product information to the service server 300 (S1040).

The service server 300 may calculate the range of sponsorship products that can be provided to the influencer and the sponsorship cost for each sponsorship product according to the influencer evaluation grade (S1050).

The service server 300 may set a sponsor product evaluation grade for each sponsor product (S1060), and differentially calculate the fee that the advertiser user must pay to the sponsor marketing platform system in response to the sponsor product evaluation grade (S1060) .

In one embodiment for step S1030, the service server 300, the ER index analysis step of calculating the ratio of the visitor participation rate for the social content of the influencer, the degree of generation of the influencer's own content produced within a certain period Content creation index analysis step to calculate The preference evaluation index analysis step to calculate the preference evaluation for the influencer and the sponsorship history analysis step can be performed to analyze the influencer’s previous sponsorship history and the sponsorship results for the sponsorship history through the influencer sponsorship marketing platform. have.

In another embodiment for step S1030, the service server 300 quantifies and calculates the influence of the influencer based on the ER index, the content creation index, the follower analysis, the preference evaluation index and the sponsorship history analysis, and calculates the total influence The step of calculating the influencer rating of the influencer based on the scatter plot of the influencer's influence compared to the influencer may be performed further.

The present invention described above is not limited by the above-described embodiments and the accompanying drawings, but is limited by the claims described below, and the configuration of the present invention may vary within the scope without departing from the technical spirit of the present invention. Those of ordinary skill in the art to which the present invention pertains can easily recognize that it can be changed and modified.

100: influencer terminal 200: user terminal
300 : service server
110: communication unit 120: input/output unit
130: control unit 140: influencer application
210: communication unit 220: input/output unit
230: control unit 240: user application
301: system memory 302: operating system
303 processing unit 304 storage
305: input device 306: output device
307: communication device
310: influencer management unit 320: user management unit
330: fee calculation unit 340: sponsor product analysis unit
350: fee calculator 360: database

Claims (11)

a user terminal that provides information on sponsorship products for the advertiser user's sponsorship products; and
Influencer activity information is collected for each influencer, an influencer evaluation grade is set for each influencer, and the range of sponsorship products that can be provided to the influencer according to the influencer evaluation grade and each A service server for calculating the cost of sponsorship for the sponsorship of;
including,
The service server,
Setting the influencer evaluation grade by calculating at least one of an ER (Engagement Rate) index, a content creation index, the number of followers, and a preference evaluation index
Influencer-sponsored marketing platform system based on influencer analysis, characterized by.
According to claim 1, wherein the influencer sponsored marketing platform system,
an influencer terminal that provides information on influencer activity of the influencer to the service server;
further comprising,
The service server,
The range of the sponsorship products that can be provided to the influencer through the influencer terminal and the sponsorship cost for each of the sponsorship products are provided, and when an offer for sponsorship for at least one is received from the influencer terminal, whether to accept it confirming with the user terminal to conclude a sponsorship contract between the advertiser user and the influencer
Influencer-sponsored marketing platform system based on influencer analysis, characterized by.
According to claim 1, wherein the service server,
Setting a sponsor product evaluation grade for each of the sponsor products, and differentially calculating the fee that the advertiser user must pay to the sponsor marketing platform system in response to the sponsor product evaluation grade
Influencer-sponsored marketing platform system based on influencer analysis, characterized by.
The method of claim 3, wherein the service server,
Influencer activity information is collected for each influencer, and at least one of an ER (Engagement Rate) index, a content creation index, the number of followers, and a preference evaluation index is calculated for each influencer to evaluate the influencer rating. to establish a fee estimator; and
Based on the influencer evaluation grade, the range of the sponsorship product that can be provided to each influencer and the sponsorship cost for each of the sponsorship products are calculated, and the advertiser user and the influencer are linked with the influencer terminal and the user terminal. a sponsorship contract setting unit that concludes a sponsorship contract between Luensors;
Influencer sponsorship marketing platform system based on influencer analysis, characterized in that it comprises a.
The method of claim 4, wherein the service server,
a sponsor product analysis unit for setting a sponsor product evaluation grade by evaluating at least one of a preference evaluation index, an exposure frequency, an authentication index, and an advertisement product grade for each sponsor product; and
a fee calculation unit for differentially calculating a fee that the advertiser user has to pay to the sponsor marketing platform system in response to the sponsor product evaluation grade;
Influencer sponsorship marketing platform system based on influencer analysis, characterized in that it further comprises.
The method of claim 4, wherein the fee calculation unit,
ER index analysis module for calculating the ratio of the visitor participation rate for the influencer's social content;
a content creation index analysis module that calculates the degree of generation of content produced by the influencer within a certain period of time;
A follower analysis module that analyzes the number of followers of the influencer, gender, age group, and level of participation;
a preference evaluation index analysis module for calculating a preference evaluation for each content of an influencer, and calculating a preference evaluation for an influencer based on this; and
a sponsorship history analysis module that analyzes the influencer's previous sponsorship history and sponsorship results for the sponsorship history through the influencer sponsorship marketing platform;
Influencer sponsorship marketing platform system based on influencer analysis, characterized in that it comprises a.
The method of claim 6, wherein the fee calculation unit,
Based on the ER index, the content creation index, the follower analysis, the preference evaluation index, and the sponsorship history analysis, the influence of the influencer is quantified and calculated, and the distribution of the influence of the influencer compared to the total influencer is calculated. an influencer rating calculation module for calculating an influencer rating of the influencer based on;
Influencer sponsorship marketing platform system based on influencer analysis, characterized in that it further comprises.
A method of providing an influencer sponsored marketing service performed in a service server that provides an influencer sponsored marketing platform in conjunction with an advertiser user's user terminal and an influencer's influencer terminal,
collecting influencer activity information for each influencer;
receiving, from the user terminal, information on a sponsored product provided by the advertiser user;
setting an influencer evaluation rating by calculating at least one of an ER (engagement rate) index, a content creation index, the number of followers, and a preference evaluation index for each of the influencers;
calculating a range of sponsorship products that can be provided to a corresponding influencer and a sponsorship cost for each sponsorship product according to the influencer evaluation grade;
Influencer sponsorship marketing service providing method comprising a.
The method of claim 8, wherein the influencer-sponsored marketing service providing method comprises:
setting a sponsor product evaluation grade for each of the sponsor products; and
differentially calculating a fee that the advertiser user has to pay to the sponsor marketing platform system in response to the sponsor product evaluation grade;
Influencer sponsorship marketing service providing method comprising a.
The method of claim 8, wherein the setting of the influencer evaluation grade comprises:
ER index analysis step of calculating the ratio of the visitor participation rate for the social content of the influencer;
A content generation index analysis step of calculating the degree of generation of own content produced by the influencer within a certain period of time;
Follower analysis step of analyzing the number of followers of the influencer, gender, age group and level of participation;
a preference evaluation index analysis step of calculating the preference evaluation for each content of the influencer, and calculating the preference evaluation for the influencer based on this; and
Sponsorship history analysis step of analyzing the sponsorship history of the influencer through the influencer sponsorship marketing platform and the sponsorship history;
Influencer sponsorship marketing service providing method comprising a.
The method of claim 10, wherein the setting of the influencer evaluation grade comprises:
Based on the ER index, the content creation index, the follower analysis, the preference evaluation index, and the sponsorship history analysis, the influence of the influencer is quantified and calculated, and the distribution of the influence of the influencer compared to the total influencers is calculated. calculating an influencer rating of the influencer based on;
Sponsored marketing service providing method based on influencer analysis, characterized in that it further comprises.

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