KR20220120996A - Recording media - Google Patents

Abstract

A recording medium recording a product recommendation service providing program targeting goods products and providing a goods template-based interface according to an embodiment of the present invention comprises: a registration function for registering user information transmitted from a user terminal; an input function for inputting goods expectation information transmitted from the user terminal; an analysis function for analyzing goods preference information based on fandom information collected from a platform channel and generating recommended goods information using the analysis result and the fandom information; and a providing function for providing, to the user terminal, a goods template service interface for matching the recommended goods information corresponding to the goods expectation information step by step based on the user information. Accordingly, it is possible to maximize customer satisfaction.

Description

recording medium {RECORDING MEDIA}

The present invention relates to a recording medium recording a product recommendation service providing program that provides a goods template-based interface by targeting goods. In more detail, product recommendation, which analyzes and learns data generated from e-commerce or social media services, and provides customized goods products through a template that can reflect the taste and personality of the buyer. It relates to a recording medium on which a service provision program is recorded.

In today's society, a cultural phenomenon that supports or admires a specific person or field is being formed in spaces such as internet websites, communities, blogs, and social media. This cultural phenomenon is formed as a trend of a genre or object preferred by the public through media such as TV programs, music, movies, sports, and social media. and creating new behavioral patterns. In particular, in terms of the product market, planning/derivation of goods by fans who enthusiastically support specific people or specific fields such as artists, athletes, famous people, influencers, etc. A product market is being formed, and the fans who form it are exerting influence on the goods product market.

In order to provide a plan product derived in relation to a celebrity, a specific brand, or entertainment content as described above, as in Korean Patent Laid-Open No. 10-2020-0126294, a 'method of operating an Internet shopping mall site oriented for sales of goods products' is disclosed. The above-mentioned published patent includes the steps of a seller receiving a request for sale of goods from a sales requester, and the seller setting a period through the Internet shopping mall site and pre-selling the goods requested by the sales requester on the shopping mall site by setting a period. The steps of securing the purchase intention of buyers for the goods product through the pre-sale, and determining whether the purchase intention of the buyers has achieved the sales target number within the pre-sale period set by the seller; When the pre-sale achieves the target set by the seller, the seller pays the sales requester for the production cost of the goods product, the sales requester produces and delivers the goods to the seller, and the seller provides the goods A method of operating an Internet shopping mall site oriented to a sales requester of goods products comprising the step of actually selling the product to the shopping mall site is described.

However, through this prior art, with the concept of a goods shopping mall, a sales requester who is an entertainment company or a celebrity requests the seller to sell goods, and the seller relates to a method of operating the allocated goods to the buyer through the shopping mall site. The revitalization effect of product sales is presented. However, the above operation method focuses on a sales method such as pre-sale of goods, and the sales requester is limited to a method of producing and delivering products with guaranteed purchase. This is a sales method that does not take into account the options for various goods related to the target supported by the goods buyer, and there is a limit in promoting the revitalization of the goods sales industry. In addition, the above operation method is limited to the distribution method of goods products between the seller and the sales requester, so there is a limit to use it as a method to promote sales to the buyer. This operation method has a limit in maximizing the satisfaction of buyers with different personalities and tastes as the variety of goods is limited.

Republic of Korea Patent Publication No. 10-2020-0126294 (published date: November 06, 2020)

The present invention is to solve the above-mentioned problems of the prior art, and goods that are planned and derived for a specific person or a specific field such as an artist, an athlete, a famous person or an influencer, which are classified as entertainers, etc. ) In order to manufacture a product and provide it to the buyer, it is possible to learn the interest and preference of the public through the collection and analysis of information related to the specific person or field and information related to previously sold goods, thereby providing customized goods optimized for the buyer. An object of the present invention is to provide a recording medium recording a product recommendation service providing program that can be recommended.

A recording medium according to an embodiment of the present invention for solving the above problems is a method of operating a service providing apparatus for providing a goods template-based interface by targeting goods products, registration for registering user information transmitted from a user terminal function; an input step of inputting expected goods information transmitted from the user terminal; an analysis function for analyzing goods preference information based on fandom information collected from a platform channel and generating recommended goods information using the analysis result and the fandom information; and a providing function of providing, to the user terminal, a goods template service interface that matches the recommended goods information corresponding to the goods expectation information in stages based on the user information.

According to an embodiment of the present invention, an emblem for goods that are planned and derived for a specific person or a specific field, such as an artist, an athlete, a famous person, or an influencer, classified as a celebrity, etc., Customized goods produced by matching and recommending goods components optimized for the buyer's choice by analyzing the composition of logo, symbol, mark, etc., evaluation information on material, design, and cost, and learning the goods preference information that forms the fandom Customer satisfaction can be maximized by providing products.

1 is a conceptual diagram illustrating an entire system according to an embodiment of the present invention.
2 is a block diagram for explaining a service providing apparatus that provides a goods template-based interface by targeting goods goods according to an embodiment of the present invention.
3 is a flowchart illustrating an operation method of a service providing apparatus for providing a goods template-based interface by targeting goods goods according to an embodiment of the present invention.
4 to 8 are exemplary views for explaining a goods template service interface using a service providing apparatus that provides a goods template-based interface by targeting goods goods according to an embodiment of the present invention.

The following is merely illustrative of the principles of the invention. Therefore, those skilled in the art will be able to devise various devices and methods that, although not explicitly described or shown herein, embody the principles of the present invention and are included within the spirit and scope of the present invention. In addition, it should be understood that all conditional terms and examples listed herein are, in principle, expressly intended only for the purpose of understanding the inventive concept, and are not limited to the specifically enumerated embodiments and states as such. do.

Moreover, it is to be understood that all detailed description reciting the principles, aspects, and embodiments of the invention, as well as specific embodiments, are intended to cover structural and functional equivalents of such matters. It is also to be understood that such equivalents include not only currently known equivalents, but also equivalents developed in the future, i.e., all devices invented to perform the same function, regardless of structure.

Thus, for example, the block diagrams herein are to be understood as representing conceptual views of illustrative circuitry embodying the principles of the invention. Similarly, all flowcharts, state transition diagrams, pseudo code, etc. may be tangibly embodied on a computer-readable medium and be understood to represent various processes performed by a computer or processor, whether or not a computer or processor is explicitly shown. should be

In addition, the clear use of terms presented as processor, control or similar concepts should not be construed as exclusively referring to hardware having the ability to execute software, and without limitation, digital signal processor (DSP) hardware, ROM for storing software. It should be understood to implicitly include (ROM), RAM (RAM) and non-volatile memory. Other common hardware may also be included.

The above-described objects, features and advantages will become more apparent through the following detailed description in relation to the accompanying drawings, and accordingly, those of ordinary skill in the art to which the present invention pertains can easily implement the technical idea of the present invention. There will be. In addition, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention in carrying out the present invention, the detailed description thereof will be omitted.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It is to be understood that this does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings. In describing the present invention, in order to facilitate the overall understanding, the same reference numerals are used for the same components in the drawings, and duplicate descriptions of the same components are omitted.

1 is a conceptual diagram illustrating an entire system according to an embodiment of the present invention.

Referring to FIG. 1 , a system according to an embodiment of the present invention may include a service providing apparatus 100 , a platform channel 200 , a user terminal 300 , and a manufacturer terminal 400 .

More specifically, the service providing apparatus 100, the platform channel 200, the user terminal 300, and the manufacturer's terminal 400 are connected to one or more of wired and wireless through a connection with a public network to provide data can send and receive The public network is a communication network built and managed by the country or a telecommunication key business operator, and generally provides a connection service so that an unspecified number of ordinary people, including a telephone network, a data network, a CATV network, and a mobile communication network, can access other communication networks or the Internet. . In the present invention, the public network is represented by replacing the network.

In addition, the service providing apparatus 100 may include each communication module for communicating with the platform channel 200 , the user terminal 300 , and the manufacturer terminal 400 using a protocol corresponding to each communication network.

The service providing apparatus 100 may recommend products that are derivative products related to a specific person or field in a customized way to the consumer. The goods may include a planned product that differentiates it from existing general products by combining contents related to entertainers or artists, athletes, other celebrities, etc. into a product composition. In the present specification, a specific person, group, or organization constituting the fandom, such as the celebrity, athlete, or other celebrity, may be collectively referred to as a Celebrity (Celebrity). Specifically, the goods may be commercialized as accessories, key rings, stickers, pouches, containers, cup holders, slogans, photo cards, clothing, blankets, grip-tok, and the like.

The service providing apparatus 100 may provide the template of the goods in stages according to information input through the user terminal 300 of the potential consumer forming the fandom. The service providing apparatus 100 enables the user terminal 300 to select an expected product from a list of goods related to the selected celebrity. The service providing apparatus 100 may recommend a product by matching information such as a specific person, field, product category, color, price, etc. that are the target of the goods according to the information input by the user terminal 300 . . In addition, the service providing apparatus 100 may recommend a product by matching the celebrity characteristic information on the emblem, logo, slogan, symbol, etc. representing the celebrity. In detail, the service providing apparatus 100 may additionally match and recommend a design element included in the celebrity characteristic information.

The service providing apparatus 100 may utilize Kafka, which is a messaging system designed to process a large-capacity real-time log, for analyzing data generated from the various platform channels 200 . Also, the service providing apparatus 100 may utilize a Convolutional Neural Network (CNN) algorithm capable of extracting features of specific data with an AI-based recommendation algorithm and identifying a pattern thereof. Also, the service providing apparatus 100 may extract a goods recommendation candidate group through a nearest neighbor search algorithm. Additionally, the service providing apparatus 100 may utilize a ranking model that numerically calculates the degree of response of potential buyers of goods based on the information extracted through the algorithm. However, the service providing apparatus 100 is not limited to the above algorithm and may utilize a known technology optimized for data analysis or a technology developed in a related field. The service providing apparatus 100 may provide an advanced goods template recommendation service by organically combining with the configuration of the present invention using a known technology or a development technology.

The service providing apparatus 100 may be connected to the platform channel 200 , the user terminal 300 , and the manufacturer terminal 400 through a wired/wireless network in order to provide a customized template for the goods. A device or terminal connected to the network may communicate with each other through a preset network channel.

Here, the network includes a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN), a Personal Area Network (PAN), and a Mobile Network (Mobile). It can be implemented in all kinds of wired/wireless networks such as radio communication network) or satellite communication network.

The platform channel 200 may be a network platform that provides content targeted by fandom. The platform channel 200 may be connected to the service providing apparatus 100 through each access channel. In addition, the platform channel 200 may include channel information based on a social media service platform, an e-commerce platform, a community platform, and a portal platform. The platform channel 200 may be site address information corresponding to a specific platform. In addition, the platform channel 200 may be configured as a web server or a web application server including a server and a database to provide a specialized content service. The service providing apparatus 100 may collect fandom-related content generated in a specific celebrity or culture field for each platform channel determined in response to site address information, and store and analyze the collected results.

The user terminal 300 may request production in connection with the service providing device 100 in order to purchase goods related to the target of the fandom.

The manufacturer's terminal 400 may be connected to the service providing apparatus 100 so as to produce actual goods according to the production order information of the user terminal 300 .

And the user terminal 300 described herein is a PC (personal computer), a notebook computer (laptop computer), a mobile phone (Mobile phone), a tablet PC (Tablet PC), PDA (Personal Digital Assistants), PMP (Portable Multimedia Player) ) may be included.

In addition, the service providing device 100, the platform channel 200, and the user terminal 300 are not limited to the device classification, and may include a server system related device that can be expanded by upgrading data processing, storage, and management functions. have.

2 is a block diagram for explaining a service providing apparatus that provides a goods template-based interface by targeting goods goods according to an embodiment of the present invention.

Referring to FIG. 2 , the service providing apparatus 100 according to an embodiment of the present invention includes a control unit 110 , a registration unit 120 , an input unit 130 , an analysis unit 140 , an information providing unit 150 , and manufacturing. It may include a request processing unit 160 and a communication unit 170 .

The control unit 110 may be implemented as one or more processors for generally controlling the operation of each component of the service providing apparatus 100 .

The registration unit 120 may register user information transmitted from the user terminal 300 . The user information may include age, gender, nationality, etc. of a potential buyer who wants to purchase goods through the user terminal 300 . In addition, the user information may include one or more celebrity information supported by potential buyers who want to purchase goods. For example, the user information includes 'Kim Goods', 'celebgooods123', '20 years old', 'Female', 'Korea', and 'BTS' for name, member ID, age, gender, nationality, and celebrity information items, respectively. It can be registered, stored and managed as In the user information, each data can be relationally processed by using a name or member ID as an identifier. In addition, the user information may utilize registration data that can be uniquely identified as an identifier in addition to the name or member ID information.

The input unit 130 may input product expectation information transmitted from the user terminal 300 . The input unit 130 may select or input desired information through the user terminal 300 by a potential buyer who wants to purchase goods. The input unit 130 may receive the goods expected information transmitted from the user terminal 300 in each step of extracting information to complete the goods goods.

The goods expectation information may include specific person information or specific field information, such as an artist, an athlete or a famous person, an influencer, desired by the user who is the potential purchaser. For example, the goods expected information is BLACKPINK, BTS, EXO, TOMORROW X TOGETHER, THE BOYZ, Seventeen, Stray Kids It may include singer group names such as (Stray Kids). Additionally, the goods expectation information may further include member information constituting the group in addition to the singer group name. For example, the goods expectation information includes 'Suho', 'Chanyeol', 'Kai', 'D.O', 'Baekhyun', 'Sehun', 'Xiumin', and 'Chen of the group singer EXO. It may include information such as ', 'ray'.

In addition, the goods expectation information may include information on the goods category to be purchased. For example, the goods category information may include accessories, key rings, stickers, pouches, containers, cup holders, slogans, photo cards, clothing, blankets, grip-tok, and the like.

Additionally, the goods expectation information may be selected or input with reference to step-by-step guide information provided to the user terminal 300 so that the goods goods can be optimized to the buyer's expectations. The step-by-step guide information is subdivided into product types, product shape information, detailed design information, celebrity expression phrases, celebrity expression patterns, typefaces, inclination of texts or patterns, product size, color for each part, etc. It can be provided step by step.

The service providing apparatus 100 may further include an information collection unit (not shown). The information collection unit (not shown) may collect fandom information from one or more platform channels 200 . The information collection unit may collect the fandom information based on the platform channel 200 .

The fandom information may include celebrity social network information, celebrity social network comment information, celebrity social network response information, celebrity goods information, celebrity goods evaluation information, celebrity portrait rights information, and celebrity goods intellectual property rights. The fandom information may include data generated by celebrities including artists or celebrities, and individuals or groups favoring a specific field. The fandom information is mainly provided and shared based on online services such as social media, web communities, internet portals, and e-commerce.

In addition, the fandom information may include information on goods that are derivative products related to celebrities. The goods may include products designed to target artists or celebrities, avid fans or groups that form a fandom in a specific field. The goods may be sold through e-commerce or through an official online retailer of the agency. The fandom information may include goods product information. The goods product information may include content such as characters, images, and characters capable of recognizing a specific person or field to specify a target target. In addition, the goods product information may be classified including information such as product category, shape, color, price, and sales quantity.

The information collection unit may include a crawling collection module (not shown). The crawling collection module may generate crawling data including information related to goods by targeting at least one of a social media service platform, an e-commerce platform, a community platform, and a portal platform.

According to an embodiment of the present invention, the information collection unit may access the social network feed information of a group order (G.O) having a mass order history of goods as a target for data collection. For example, the information collection unit may access the target platform by using 'https://twitter.com/[account ID]' which is the target social network feed information. The information collection unit may access the target platform, set a web browser as a virtual web browser, crawl posts, and store the crawled posts in a preset web driver. The information collection unit may scroll to the bottom of the posts of the feed, which is the target platform, and store articles existing in the main section in an array or queue. The information collection unit can manage the articles stored in the array or queue by dividing them into the number of likes, the number of followers, the comments, the image of the product, and the body text.

The service providing apparatus 100 may further include a fandom information management unit (not shown). The fandom information management unit may be included as a component for extracting core fandom information based on the fandom information so as to recommend goodies that can be optimized to potential buyers.

The fandom information management unit (not shown) may extract core fandom information corresponding to a preset goods template modeling process based on the fandom information. The goods template modeling process may perform selection and classification of data for analyzing data based on the fandom information. The goods template modeling process may be subdivided according to the type and item of data to be extracted as the core fandom information. The core fandom information includes the name of a celebrity including artists or celebrities, group name, group member name, social network evaluation information, social network number, YouTube subscriber number, social network comment information, goods product name, goods product image, goods color, It may include goods price, goods evaluation information, and the like. For example, the core fandom information may include 'BTS' as the group name. In addition, the core fandom information may include data such as 'RM', 'Jin', 'Sugar', 'J-Hope', 'Jimin', 'V', and 'Jungkook' as the group member names of BTS. have.

The fandom information management unit uses the fandom information collected based on content provided through social networking channels such as 'BTS' official website, blog, Instagram, Twitter, Facebook, YouTube, and TikTok. Key fandom information can be extracted.

The fandom information management unit may include a celebrity reputation information management unit (not shown). When the goods template modeling process is a celebrity modeling process, the celebrity reputation information management unit may obtain celebrity reputation information by analyzing the fandom information corresponding to preset celebrity information. The celebrity reputation information management unit may include the celebrity reputation information in core fandom information.

The celebrity reputation information management unit uses the celebrity modeling process to process the fandom information obtained from the official website, blog, Instagram, Twitter, Facebook, YouTube, TikTok, etc. can do. The celebrity modeling process may utilize preset celebrity information as an identifier. The celebrity modeling process may secure related information through the identifier.

The celebrity reputation information management unit may list celebrity information on which public interest is concentrated by acquiring celebrity reputation information through the celebrity modeling process. In addition, the celebrity reputation information management unit may list the information by selecting celebrities whose public interest is higher than a certain standard.

Additionally, the celebrity reputation information management unit may acquire information that can indirectly quantify positive and negative evaluations based on public interest. The celebrity reputation information management unit may index and quantify the extent of fandom expansion and the loyalty of supporters through the celebrity modeling process. Through this, the celebrity reputation information management unit can utilize the core fandom information as data that can measure the potential purchasing power of goods products.

The celebrity reputation information management unit may extract the celebrity information, in particular, data related to a degree of response to a designated celebrity through a celebrity modeling process. The celebrity reputation information management unit can classify the celebrity reputation information by quantifying the response level with 'likes', 'number of subscribers', etc. on the official website, blog, Instagram, Twitter, Facebook, YouTube, TikTok, etc. For example, the celebrity reputation information management unit may use the celebrity modeling process to obtain the number of 'like' clicks for the title introduction of a new song album posted on the official homepage of BTS. The celebrity modeling process may measure the degree of response relative to the introduction of the album title before the new song of BTS. In addition, the celebrity modeling process may utilize the response level as the number of music streaming views or chart rankings for each singer provided by the music service platform for comparison with other singers.

The fandom information management unit may further include a goods information management unit (not shown). When the goods template modeling process is a goods modeling process, the goods information management unit may analyze the fandom information to obtain goods product information for one or more goods corresponding to the celebrity information. The goods information management unit may include the goods product information in the core fandom information.

The goods information management unit may use the goods template modeling process to obtain information on goods related to a particular artist or celebrity, or a particular field. The goods information management unit may acquire information on goods products corresponding to celebrity information preset in the goods template modeling process. The goods information management unit can obtain goods product information on related celebrity information, items, product images, colors, prices, sales quantity, evaluation information, purchase reviews, etc. for goods products that are already sold through the goods template modeling process. have. For example, the goods information management unit may acquire keyring information as a goods product related to BTS through a goods template modeling process. The goods template modeling process may extract product images of BTS and key ring items. In this case, the goods template modeling process may extract price information corresponding to the key ring product image, and additionally acquire information on sales quantity and the like.

In addition, the goods information management unit may use the goods template modeling process to obtain the visual image information representing the celebrity in the goods goods. The goods information management unit may use the goods template modeling process to obtain celebrity characteristic information, such as emblems, logos, slogans, symbols, etc. included in the goods goods. The image extraction method is known as big data and artificial intelligence, machine learning, deep learning technology and image recognition technology, image analysis technology, image similarity determination technology, image matching technology, etc. Technology or technology developed in a related field may be utilized. Such known technology or development technology can be organically combined with the configuration of the present invention to provide an advanced goods template recommendation service.

The fandom information management unit may further include a fandom consumer information management unit (not shown). When the goods template modeling process is a fandom consumer modeling process, the fandom consumer information management unit analyzes the fandom information to generate the celebrity reputation information or goods evaluation information. One or more of the age, gender, nationality, and community of the fandom consumer You can obtain fandom consumer information, including The fandom consumer information management unit may include the fandom consumer information in the core fandom information.

The fandom consumer information management unit may acquire information on individuals or groups forming a fandom. Specifically, the fandom consumer information management unit may form a fandom through the fandom consumer modeling process to acquire information on consumers leading to the purchase of actual goods. The fandom consumer information management unit may acquire information such as age, gender, nationality, etc. for a support group that displays a favorable feeling for a celebrity through a specific platform channel 200 . In addition, the fandom consumer information management unit may include evaluation information, such as a product purchase review of the goods-planned goods purchaser associated with the celebrity, in the core fandom information in correspondence with the fandom consumer information. For example, the fandom consumer information management unit may check the composition ratio by age, gender, and nationality of the social network followers of BTS. In addition, the fandom consumer information management unit may acquire information by age, gender, and nationality from the cumulative number of streaming for the title song of BTS. Additionally, the fandom consumer information management unit may acquire age, gender, nationality, and community information with respect to the sales quantity of key ring goods of BTS. The community information may include group orders for group purchases or bulk purchases, online cafes, fan club communities, and the like. The fandom consumer information management unit may respond to the fandom consumer information with respect to a retweet article for a purchased product posted in a group order (G.O) personal feed for ordering a mass purchase of goods. In addition, the fandom consumer information management unit may acquire fandom consumer information by matching age, gender, nationality, and community information with respect to evaluation information such as a purchase review of a key ring of BTS.

The analyzer 140 may analyze the goods preference information based on the fandom information collected from the platform channel 200 . The analysis unit 140 may generate recommended goods information using a result according to the analysis and the fandom information.

Also, the analysis unit 140 may extract and learn goods preference information from the core fandom information, and generate recommended goods information using the learning result and the core fandom information. The analysis unit 140 extracts the goods preference information through the cumulative sales quantity of specific goods included in the core fandom information, the sales quantity by specific period, the number of 'steamed' processing for the product, the number of views processed for the product, etc. can learn

The analysis unit 140 may analyze the goods-related information included in the core fandom information, and in particular, check preference information based on the goods evaluation information. The goods evaluation information may extract preference information from purchase reviews, product reviews, product evaluation information, comments, etc. uploaded to an e-commerce platform, a goods sales platform, and the like.

The analysis unit 140 may check the sales trend information by analyzing the sales quantity and sales increase rate for each goods product related to the celebrity. The analysis unit 140 may determine a preference for goods through the sales trend information. In addition, the analysis unit 140 may accumulate the preference information for each goods product and use it as information for predicting actual demand. In addition, the analysis unit 140 may list and rank goods products that can satisfy the public's attention and purchase satisfaction.

The analysis unit 140 may include a preference analysis module (not shown). The preference analysis module may determine the exposure ranking of the recommended goods information according to a value given a weight (WEIGHT) to the core fandom information corresponding to a preset preference measurement index, based on the goods preference information. The preference analysis module is used for product preference information such as cumulative sales volume of specific goods, sales volume by specific period, number of 'wish' processings for products, number of views processed for products, purchase reviews, product reviews, product evaluation information, comments, etc. Based on it, it is possible to respond to a preference metric.

The preference measurement index may selectively apply the goods preference information and the like. For example, the preference measurement index may include the cumulative sales quantity of goods and the number of 'likes' processed after purchase as indicators. The preference analysis module may use the cumulative sales quantity of the goods used as the preference measurement index as the preference measurement index. The preference analysis module calculates the cumulative sales quantity of the goods to five of '1 to 999', '1,000 to 9,999', '10,000 to 50,000', '50,001 to 100,000', and 'more than 100,000'. It can be divided into sections. The preference analysis module may assign weights of 1, 1,2, 1.4, 1.6, and 1.8 to each of the sales quantity sections of the five sections. The preference analysis module may use the accumulated sales quantity of the goods as a preference measurement index and assign a default value of '1'. Thereafter, the preference analysis module may check the accumulated sales quantity of specific goods and obtain a value calculated by multiplying a corresponding weight by a default value of '1' as goods preference information. Specifically, the preference analysis module calculates a value of 1.6, which is calculated by multiplying the default value of '1' by a weight of 1.6, when the cumulative sales quantity sold on the e-commerce platform for BTS' key ring 'A' is counted as 70,000. can be obtained At this time, when the cumulative sales quantity sold on the e-commerce platform for the key ring 'B' of BTS is counted as 150,000, the preference analysis module multiplies the default value '1' by a weight of 1.8. can be obtained Through this, the preference analysis module may provide the recommended goods information exposure ranking of BTS' key rings 'A' and 'B' in the order of 'B' and 'A'. In addition to the sales quantity, the preference measurement index includes the number of 'likes' for the product, the number of views for the product, purchase reviews, product reviews, product evaluation information, comments, buyer age, buyer gender, buyer nationality, purchasing community, etc. can do. In addition, the weight may be determined according to the characteristics of the selected index.

The analysis unit 140 may further include a primary filtering module (not shown). The primary filtering module may analyze the celebrity portrait right information and determine whether the portrait right is infringed on the basis of the recommended goods information. The primary filtering module may analyze information on whether the right holder is approved, such as the principal, his/her agent, or a delegated institution, so that a shape such as a portrait of a celebrity included in the recommended goods can be produced and published or used for profit. The celebrity portrait right information may be compared and analyzed with the shape included in the goods product through the image extraction method. The image extraction method is known as big data and artificial intelligence, machine learning, deep learning technology and image recognition technology, image analysis technology, image similarity determination technology, image matching technology, etc. Technology or technology developed in a related field may be utilized.

The analysis unit 140 may further include a secondary filtering module (not shown). The secondary filtering module may analyze intellectual property rights information of celebrity goods based on the recommended goods information and determine whether intellectual property rights are infringed. The secondary filtering module may analyze information on whether the right to use the intellectual creation is approved by the principal, his/her agent, or a delegating agency. The intellectual property rights may include copyright, trademark, design right, patent case, utility model case, and the like.

The information providing unit 150 may provide, to the user terminal 300 , a goods template service interface that matches the recommended goods information corresponding to the goods expectation information for each stage based on the user information. Also, the information providing unit 150 may provide a goods template service interface to the user terminal 300 according to the recommended goods information.

The information providing unit 150 may provide matching recommended goods information according to the input of the user terminal 300 . The user terminal 300 may select or input the menu provided by the information providing unit 150 and detailed items therefor in stages. The information providing unit 150 may configure and provide an interface to the user terminal 300 according to goods product information that matches celebrity information.

The information providing unit 150 may include a goods identity interface processing unit 151 . The goods identity interface processing unit 151 may determine the goods product type and celebrity information when the goods expectation information corresponds to the goods identity information input step.

The goods identity interface processing unit 151 handles accessories, key rings, stickers, pouches, containers, cup holders, slogans, photo cards, clothing, blankets, grip-tok, etc. By listing, selection or designation is possible through the user terminal 300 . Additionally, the goods identity interface processing unit 151 may provide a result of searching for the goods product type with information input through the user terminal 300 .

The goods identity interface processing unit 151 selects or designates through the user terminal 300 by listing specific person information or specific field information, such as an artist, an athlete, a famous person, or an influencer, as the celebrity information. make it possible Additionally, the information providing unit 150 is the celebrity information input through the user terminal 300 for specific person information or specific field information such as an artist, an athlete, a famous person, or an influencer. You can provide the results of your search for information.

The goods identity interface processing unit 151 may include goods identity information transmitted through the user terminal 300 as goods product types and celebrity information. The celebrity information may determine the target and field of forming the fandom. The celebrity information may include specific objects and fields that can give a sense of unity and belonging to potential buyers of goods. In addition, the goods product type may include product information that can give a sense of unity and belonging to potential goods product buyers. The goods product type may be a product that can reflect individual tastes and individuality forming a fandom. In addition, as for the goods product type, a symbolic item that can maximize a sense of unity and belonging in a group forming a fandom may be provided.

And the goods identity interface processing unit 151 may provide the goods identity information to the user terminal 300 based on the user information in a ranked list format. The goods identity interface processing unit 151 may select and provide the recommended goods information matching the age, gender, nationality, celebrity information, etc. included in the user information.

In addition, the goods identity information may be provided by sorting based on the character string. Additionally, the goods identity information may be provided to the user terminal 300 based on a preference rank that may be obtained from the goods preference information.

The information providing unit 150 may further include a recommended goods template interface processing unit 152 . The recommended goods template interface processing unit 152 may provide one or more goods template information corresponding to the recommended goods information according to the goods identity information when the goods expectation information corresponds to the goods template recommendation step.

The goods template information may be provided according to the goods product type or celebrity information determined by the goods identity interface processing unit 151 . The goods template information may be provided as a prototype for confirming an image of a goods product type associated with the celebrity information. The goods template information may include a basic configuration form and components of the article. Additionally, the goods template information may be provided by displaying a specific area in which a pattern, phrase, etc. symbolizing a celebrity can be synthesized.

The recommended goods template interface processing unit 152 may provide the goods template information to the user terminal 300 in a ranked list format. The goods template information may be provided to the user terminal 300 based on a preference rank that may be obtained from the goods preference information. Through this, the user terminal 300 may be switched to an interface for setting detailed options of goods by selecting one of the goods template information.

The information providing unit 150 may further include a goods option interface processing unit 153 . The goods option interface processing unit 153 determines one or more option information among color, material, and size for a specific area based on the goods template selected by the user terminal when the goods expectation information corresponds to the goods option information input step. can The goods option interface processing unit 153 may set a detailed configuration for the goods template of the selected prototype according to personal taste and needs.

The goods option interface processing unit 153 may include a celebrity image upload module 1531 . The celebrity image upload module 1531 may upload an image data file so that the celebrity image data is synthesized in a specific area allocated to the goods template.

The information providing unit 150 may further include a goods mockup interface processing unit 154 . The goods mockup interface processing unit 154 may shape the production prototype applied to the goods template according to the determination of the option information and extract it as visual data.

The service providing apparatus 100 may further include a production request processing unit 160 for processing a production order requested from the user terminal. The production request processing unit 160 may transmit information on the production order to the manufacturer terminal 400 . The production request processing unit 160 may select an optimized manufacturer through evaluation of the required production period, production cost, company reliability, and the like, and transmit production order information to the manufacturer terminal 400 . Thereafter, the goods products that have been produced can be sold as products through an e-commerce platform or the like.

3 is a flowchart illustrating an operation method of a service providing apparatus for providing a goods template-based interface by targeting goods goods according to an embodiment of the present invention.

Referring to FIG. 3 , in the method of operating an apparatus for providing a template-based goods recommendation service targeting goods products, the registration step S101 may register user information transmitted from a user terminal. The user information may include age, gender, nationality, etc. of a potential buyer who wants to purchase goods through the user terminal 300 . In addition, the user information may include one or more celebrity information supported by potential buyers who want to purchase goods.

In the input step (S103), it is possible to input expected goods information transmitted from the user terminal.

In the analysis step S105, based on the fandom information collected from the platform channel 200, goods preference information may be analyzed and recommended goods information may be generated using the analysis result and the fandom information.

The analysis step S105 may include a preference analysis step (not shown), a primary filtering step (not shown), and a secondary filtering step (not shown).

In the preference analysis step, based on the goods preference information, the exposure ranking of the recommended goods information may be determined according to a value obtained by giving a weight (WEIGHT) to the core fandom information corresponding to a preset preference measurement index.

In the first filtering step, based on the recommended goods information, it is possible to analyze the celebrity portrait right information and determine whether the portrait right is infringed.

In the secondary filtering step, based on the recommended goods information, it is possible to analyze the celebrity goods intellectual property rights information and determine whether intellectual property rights are infringed.

In the providing step (S107), the user terminal 300 may provide a goods template service interface that matches the recommended goods information corresponding to the goods expectation information in stages based on the user information.

The providing step (S107) may include a goods identity interface processing step (S1071) of determining the goods product type and celebrity information when the expected goods information corresponds to the goods identity information input step.

The providing step (S107) is a recommended goods template interface processing step ( S1073) may be further included.

In the providing step (S107), when the goods expectation information corresponds to the goods option information input step, the goods option for determining option information such as color, material, size, etc. for a specific area based on the goods template selected by the user terminal It may further include an interface processing step (S1075).

The goods option interface processing step (S1075) may include a celebrity image upload step (not shown) of uploading an image data file so that the celebrity image data is synthesized in a specific area allocated to the goods template.

The providing step (S107) may include a goods mockup interface processing step (S1077) of shaping the production prototype applied to the goods template according to the determination of the option information and extracting it as visual data.

Production request processing step (S109) may process the production order requested from the user terminal (300).

And, the operation method of the service providing apparatus 100 may additionally include an information collection step (not shown) and a fandom information management step (not shown) in order to provide optimized and customized recommended goods information.

The information collection step may collect fandom information from one or more platform channels on a channel basis. The information collection step may generate crawling data including goods information by targeting a social media service platform, an e-commerce platform, a community platform, a portal platform, and the like. The fandom information may include celebrity social network information, celebrity social network comment information, celebrity social network response information, celebrity goods information, celebrity goods evaluation information, celebrity portrait rights information, and celebrity goods intellectual property rights.

The fandom information management step may extract core fandom information corresponding to a preset goods template modeling process based on the fandom information. The fandom information management step may include a celebrity reputation information management step (not shown), a goods information management step (not shown), and a fandom consumer information management step (not shown).

In the celebrity reputation information management step, when the goods template modeling process is a celebrity modeling process, the fandom information corresponding to preset celebrity information is analyzed to obtain celebrity reputation information, and may be included in the core fandom information.

In the goods information management step, when the goods template modeling process is a goods modeling process, the fandom information is analyzed to obtain goods product information for one or more goods corresponding to the celebrity information, and include it in the core fandom information. can

In the fandom consumer information management step, when the goods template modeling process is a fandom consumer modeling process, one of the age, gender, nationality, and community of a fandom consumer that generates the celebrity reputation information or the goods reputation information by analyzing the fandom information It is possible to obtain fandom consumer information including the above and include it in the core fandom information.

4 to 8 are exemplary views for explaining a goods template service interface using a service providing apparatus that provides a goods template-based interface by targeting goods goods according to an embodiment of the present invention.

Referring to FIG. 4 , the user terminal 300 may access the service providing apparatus 100 and input goods identity information. The service providing device 100 may provide product category, artist, and group artist list information to match recommended goodies products. The service providing apparatus 100 may receive input of category information of goods products, artist information, and group-affiliated artist information through the user terminal 300 . When a goods product and an artist name included in the goods identity information are selected and confirmed, an interface of a later step may be provided. In detail, the service providing apparatus 100 may receive 'KEYRING', which is a key ring, 'BTS' for an artist, and 'V' for a member from the goods product list.

Referring to FIG. 5 , after the input of the goods identity information is completed, the service providing apparatus 100 may enter a goods template recommendation step. The service providing apparatus 100 provides a plurality of recommended goods template information through the 'Receive a design recommendation for my taste' menu, and allows the user terminal 300 to select it based on the information. Through this, the service providing apparatus 100 may visually show the design of the goods template selected by the user terminal 300 and provide a menu from which an option can be selected together. The options may include an image, color, material, and size. The image may be uploaded in the form of an image file in the user terminal 300 . The image may be synthesized in a specific area displayed in the goods template. As for the color, a preset color type may be displayed. In addition, the material may be selected from acrylic, surgical, and epoxy. The size may be preset to a predetermined size by classification of S (Small), M (Medium), and L (Large). Additionally, the service providing apparatus 100 may calculate and provide a total amount according to the goods template and the determined option.

Referring to FIG. 6 , it is possible to provide a template for one or more KEYRINGs provided through the 'Get a design recommendation for my taste' menu provided by the service providing apparatus 100 . The user terminal 300 may select from among the templates in consideration of personal taste and personality.

Referring to FIG. 7 , the service providing apparatus 100 may visually provide a goods design in which an image file uploaded by the user terminal 300 is synthesized in a pre-selected goods template specific region through an image file registration menu. . Also, the service providing apparatus 100 may recalculate and provide the total amount according to color, material, and size. The service providing apparatus 100 may visually provide mockup information of the final goods product by combining the components determined through the user terminal 300 .

The service providing apparatus 100 may transmit production order information for the goods product to the manufacturer terminal 400 through the 'production' menu.

Referring to FIG. 8 , when the production of the goods product is completed, the service providing apparatus 100 may proceed with the sale as a pre-order product in e-commerce together with notification information.

The method according to the present invention described above may be produced as a program to be executed by a computer and stored in a computer-readable recording medium. Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape. , a floppy disk, an optical data storage device, and the like, and also includes those implemented in the form of a carrier wave (eg, transmission through the Internet).

The computer-readable recording medium is distributed in a network-connected computer system, so that the computer-readable code can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the method can be easily inferred by programmers in the art to which the present invention pertains.

In addition, although preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention pertains without departing from the gist of the present invention as claimed in the claims Various modifications may be made by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

Claims (7)

In the recording medium recording the service providing program,
a registration function for registering user information transmitted from a user terminal;
an input function for inputting expected goods information transmitted from the user terminal;
an analysis function for analyzing goods preference information based on fandom information collected from a platform channel and generating recommended goods information using the analysis result and the fandom information; and
A provision function of providing, to the user terminal, a goods template service interface that matches the recommended goods information corresponding to the goods expectation information step by step based on the user information;
recording medium. The method of claim 1,
The fandom information includes one or more of celebrity social network information, celebrity social network comment information, celebrity social network response information, celebrity goods information, celebrity goods evaluation information, celebrity portrait right information, and celebrity goods intellectual property right information
recording medium. 3. The method of claim 2,
The provided function is
When the goods expectation information corresponds to the goods identity information input step, goods identity interface processing function to determine the goods product type and celebrity information;
recording medium. 4. The method of claim 3,
The provided function is
When the goods expectation information corresponds to the goods template recommendation step, the recommended goods template interface processing function for providing one or more goods template information corresponding to the recommended goods information according to the goods identity information; further comprising
recording medium. 5. The method of claim 4,
The provided function is
If the goods expectation information corresponds to the goods option information input function, the goods option interface processing function to determine one or more option information among color, material, and size for a specific area based on the goods template selected by the user terminal; including,
The goods option interface processing function is,
A celebrity image upload function for uploading an image data file so that the celebrity image data is synthesized in a specific area allocated to the goods template;
recording medium. 6. The method of claim 5,
The provided function is
Goods mockup interface processing function to shape the production prototype applied to the goods template according to the determination of the option information and extract it as visual data; further comprising
recording medium. The method of claim 1,
A production request processing step of processing a production order requested from the user terminal; further comprising
recording medium.

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